ANNUAL REPORT 2015-16

MINISTRY OF TOURISM GOVERNMENT OF Contents

Chapter Page Title No. No. 1 Tourism – An Overview 4-11 2 Ministry of Tourism and its Functions 12-15 3 Ministry of Tourism- Role, Synergy and Convergence 16-17 4 Development of Tourism Infrastructure 18-23 5 Accessible Tourism 24-25 6 New Tourism Products (Niche Tourism) 26-41 7 Hotels and Travel-Trade 42-53 8 Human Resource Development 54-61 9 Publicity and Marketing 62-67 10 International Cooperation 68-73 11 North-Eastern Region and Jammu & Kashmir – Special Emphasis 74-77 12 India Tourism Development Corporation (ITDC) 78-89 13 Statistics, Surveys and Studies 90-93 Chapter Page Title No. No. 14 Gender Equality 94 15 Welfare Measures 95 16 Vigilance 96 17 Court Cases 97-99 18 Departmental Accounting Organisation 100-106 19 Important Audit Observations 107 20 Implementation of Right to Information (RTI) Act, 2005 108-109 21 Progressive use of Hindi 110-113 22 Swachh Bharat Mission 114-117 Annexures I List of Surveys / Studies 118-120 II ,QGLDWRXULVP2I¿FHVLQ,QGLD 121 III ,QGLDWRXULVP2I¿FHV$EURDG 122 IV 6HQLRU2I¿FHUVRIWKH0LQLVWU\ 123 Annual Report 2015-16

Chapter-1 Tourism - An Overview

1.1 Tourism plays an important role in sections of the society and poverty employment generation and economic eradication. The main objective of the growth of the country. It is accepted as tourism policy in India is to position the potent engine for inclusive social tourism as a major engine of economic economic progress at universal level growth and harness its direct and through its forward and backward multiplier effect on employment and linkages and ability to create employment poverty eradication in a sustainable in the economy. Tourism sector has manner by active participation of all a very high employment potential with segments of the society Apart from approximately 90 jobs creation per Marketing and promotion, the focus Rs. 10 lakhs of investment. There is of tourism development plans is also high scope for profuse employment on integrated development of tourism generation and related activities in the infrastructure and facilities through form of accommodation projects, food effective partnership with various oriented projects, amusement parks stakeholders. The role of Government and water sports etc. in tourism development has been re- GH¿QHGIURPWKDWRIDUHJXODWRUWRWKDW 1.2 Tourism sector is one of the largest of a catalyst. employment generators in India and SOD\VDYHU\VLJQL¿FDQWUROHLQSURPRWLQJ 1.3 The year 2015 witnessed a growth of inclusive growth of the less-advantaged 4.5 % in Foreign Tourist Arrivals (FTAs)

4 Ministry of Tourism

in India, this growth is equivalent to the January- December, 2015 a total of medium growth rate of 4.5 % witnessed 4,45,300 tourist arrived on e-Tourist in International Tourist Arrivals, globally1. Visa. 150 countries are eligible for FTAs during 2015 were 80.27 lakh as e-tourist visa as on 26.02.2016 . This compared to the FTAs of 76.79 lakh facility is now available in 16 airports during 2014. The Foreign Exchange as on 26.02.2016. The Government of Earnings (FEEs) from tourism in rupee India, w.e.f November, 2015, has also terms during 2015 were Rs.1,35,193 revised the e-Tourist Visa (e-TV) fee in crore with a growth of 9.6 %. four slabs of 0, US$ 25, US$ 48, and 1.4 The Ministry of Tourism supported the US$ 60. Presently e-TV application fee initiative regarding the implementation is US$ 60 and bank charge is US$ 2 of Tourist Visa on Arrival enabled with which is uniform for all the countries. Electronic Travel Authorisation (ETA) The revision of Visa fee has been done (renamed as e-Tourist Visa) strongly on the principle of reciprocity. Bank and committed all support to Ministry of charges have also been reduced from Home Affairs and Ministry of External US$ 2 to 2.5 % of the e-TV fee. There is Affairs and Ministry of Civil Aviation for no bank charge for zero visa fees. implementing the programme. 1.6 The Ministry of Tourism has launched 1.5 The Government of India launched the the 24x7 Toll Free Multi-Lingual e-Tourist Visa on 27.11.2014. During Tourist Help Line in 12 International

1 UNWTO Barometer, January, 2016 5 Annual Report 2015-16

Languages including Hindi and English in the development of tourism in on 08.02.2016. This service will be the country. The members of the available on the existing toll free Committee are: Chairman, Railway number 1800111363 or on a short code Board, Home Secretary, Foreign 1363. This will be operational 24X 7 (all Secretary, Secretary, M/o Civil Aviation, days) in a year offering a “multi-lingual Secretary, M/o Environment, Forests & helpdesk” in the designated languages Climate Change, Secretary, M/o Urban to provide support service in terms of Development, Secretary, M/o Culture, providing information relating to Travel Secretary, M/o AYUSH, Secretary, M/o & Tourism in India to the domestic and Textiles, Secretary, M/o Road Transport International tourists/visitors and to & Highways, Secretary, M/o Information assist the callers with advice on action & Broadcasting, Secretary, M/o to be taken during times of distress while Development of North Eastern Region, travelling in India and if need be alert the Secretary, Ministry of Tourism is the concerned authorities. The languages Member Convener of the Committee. handled by the contact centers include Meeting of the IMCCTS was held on 5th ten International languages besides October, 2015 under the Chairmanship English and Hindi, namely Arabic, of the Cabinet Secretary. Important French, German, Italian, Japanese, Inter-Ministerial issues relating to Korean, Chinese, Portuguese, Russian development of tourism were discussed and Spanish. The calls made by tourists in the meeting. (both international and domestic) while in India will be free of charge. 1.9 Augmentation of infrastructure is the key to the expansion of tourism sector. 1.7 The International Cooperation Division The major portion of the Ministry’s of the Ministry holds consultations and expenditure on planned schemes go into negotiations with other countries for the development of quality infrastructure signing of Agreements / Memorandum relating to tourism at various tourist of Understanding (MoU) for bilateral/ destinations and circuits spread around PXOWLODWHUDO FRRSHUDWLRQ LQ WKH ¿HOG RI the States/UTs. The Government of tourism, organizes Joint Working Group India has launched two new schemes; Meetings with other countries and Swadesh Darshan and PRASAD in a attends Joint Commission Meetings, Mission Mode. The broad objectives of in coordination with the Ministries of the Swadesh Darshan scheme are to Commerce, Culture, Civil Aviation, develop circuits having tourist potential External Affairs, Finance, Petroleum, in a planned and Integrated development etc. for development and promotion of RILQIUDVWUXFWXUHLQWKHLGHQWL¿HGWKHPH tourism. India has signed 8 bilateral / based circuits, promote cultural and tripartite Agreements/ MoUs/ Protocols heritage value of the country, enhance with other countries to widen the links of the tourist attractiveness by developing friendship and promote cooperation in world class infrastructure in the circuit tourism sector during the Financial Year destination, follow community based 2015-16 (up to 31st December 2015). development and pro-poor tourism approach, promote local arts, cultural, 1.8 The Inter-Ministerial Coordination handicrafts, cuisine etc. Besides Committee on Tourism Sector objectives under Swadesh Darshan (IMCCTS) has been re-constituted Scheme, the National Mission on under the Chairmanship of the Cabinet Pilgrimage Rejuvenation and Spiritual Secretary. The terms of reference of Augmentation Drive (PRASAD) scheme the Committee is to facilitate resolution also aims to achieve the objective of of Inter- Ministerial issues involved Integrated development of pilgrimage

6 Ministry of Tourism

destinations in a planned, prioritized ¿QDQFLDO \HDU   7KHUH LV QR and sustainable manner to provide budgetary support for the scheme for complete religious tourism experience the states, however, a provision of and harness pilgrimage tourism for Rs. 20 crores has been made for the its direct and multiplier effects on UTs only during 2015-16. employment generation and economic development. During 2015-16 the 1.11 In 2015-16, the development of niche Ministry has sanctioned an amount of tourism is sought to be achieved by taking Rs 150.77 Crore and Rs.1330.82 crore various steps, such as; constitution of under the schemes of PRASAD and National Medical & Wellness Tourism SWADESH DARSHAN respectively. Board on 5th October 2015, with the Hon’ble Minister (Tourism) as it’s 1.10 7KH*RYHUQPHQWDOVRSURYLGH¿QDQFLDO Chairman, constitution of Task Force on assistance to Central Agencies. Cruise Tourism on 24th November 2015, The objective is to ensure tourism approval of 08 golf events by India Golf infrastructure development through Tourism Committee (IGTC) during the Central Financial Assistance of the year 2015-16 (till December 2015) and Ministry by the Central agencies release of an amount of Rs.281.71/- like Archaeological Survey of India, lakh. The Ministry also provided a Port Trust of India, ITDC, Ministry of ¿QDQFLDO DVVLVWDQFH RI 5V ODNK Railways, etc. who own the assets. The during 2015-16, till December, 2015 to Scheme for Products/ Infrastructure the Medical Tourism Service Providers Development of Destinations and under MDA scheme. Circuits (PIDDC) has been delinked from the Union support from the current 1.12 With a view to bring in more transparency

7 Annual Report 2015-16

and accountability, this Ministry has professional education, with necessary introduced online system of receiving, infrastructure support, capable of processing and conveying/ granting JHQHUDWLQJ PDQSRZHU VXI¿FLHQW WR approvals for hotel project, Hotel meet the needs of the tourism and FODVVL¿FDWLRQ  UHFODVVL¿FDWLRQ VWDWXV hospitality industry, both quantitatively to functioning hotels and project level and qualitatively. As of now, there are approval for hotel under construction. 42 Institutes of Hotel Management This online process has also been (IHMs), comprising 21 Central IHMs integrated with payment gateway. and 21 State IHMs, and 9 Food Craft Institutes (FCIs), which have come up 1.13 Ministry of Tourism has set up a Web- with the support of the Ministry. These based Public Delivery System for institutes were set up as autonomous recognition of the Travel Trade Service VRFLHWLHV ZLWK WKH VSHFL¿F PDQGDWH WR Providers with the objective to ease the impart hospitality education/ conduct SURFHVV RI ¿OOLQJ DSSOLFDWLRQV E\ WKH training in hospitality skills. Travel Trade Service Providers seeking recognition from this Ministry and also 1.15 In order to develop and promote to bring in transparency in granting the tourism in the North Eastern Region, approvals This online process has 4th International Tourism Mart was also been integrated with payment organized from 14th to 16th October, gateway with effect from January, 2015 at in . 52 2016. foreign delegates from 23 countries 1.14 It has been the endeavour of this Ministry participated in ITM -2015 and one-to to put in place a system of training and one business meetings between the

8 Ministry of Tourism

tourism service providers from the 16.50 crore. In-principle approval has North Eastern Region and also been accorded for setting up of two and tour operators from overseas and Food Craft Institutes (FCI) at Dholpur other regions of the country were held and Baran () with the Central on the 16th October 2015 with an aim Financial Assistance of Rs. 7.50 crore. to establish business contacts between the business fraternity of the region with 1.17 A 10 days training programme has their counterparts from other regions been launched to inculcate appropriate of the country and other countries with tourism traits and knowledge amongst a view to increase the foreign tourist the trainees to enable them to act / work arrivals in the region. as Tourist Facilitators (Prayatak Mitra). Young men and women so trained 1.16 As of now, there are 42 Institutes of acts as catalyst/ resource persons in Hotel Management (IHMs), comprising turn for similar effort. To gradually work 21 Central IHMs and 21 State IHMs, towards a tourism-sensitive citizenry for and 9 Food Craft Institutes (FCIs), college going students including those which have come up with the support enrolled with NCC & NSS in the age of the Ministry. During the year 2015- group of 18–28 years. This programme 16, in-principle approval has been is implemented by IITTM. 59 candidates accorded for the setting up of three new have been trained till January 31, 2016. State Institute of Hotel Management (SIHMs) i.e. one each at Ramnagar 1.18 A 4 days sensitization programme has (Uttarakhand), Jhalawar (Rajasthan) been launched for the existing service and Sawai Madhopur(Rajasthan) with providers to eventually achieve an the Central Financial Assistance of Rs. LPSURYHGWRXULVWVSHFL¿FDPELHQFHDQG

9 Annual Report 2015-16

a furtherance of the Swatchh Bharat Awards at the awards function. Ministry Abhiyan. This programme will cover of Tourism was also designated as the the sensitization of Boatman, Rickshaw nodal Ministry for the event ‘Bharat Pullers, Pandas, Porters, Shopkeepers Parv’ organized by the Government of and Street Vendors (in and around Ghats India at the Red Fort, Delhi from 26th and Kashi temple). This programme to 31st January 2016, as part of the is implemented by IITTM. 50 boatmen Republic Day Celebrations. have been trained till January 31, 2016. 1.20 In-house Quarterly Hindi Journal of 1.19 The Ministry participated in events the Ministry of Tourism, namely ‘Atulya and exhibitions such as; GITB (The Bharat’ has been published beginning Great Indian Travel Bazaar) held from from the quarter ending 30th September, April, 19-21, 2015 at , Global 2015 onwards with a view to enhance Exhibition on Tourism (GET) held at WKHXVHRI+LQGLLQWKHRI¿FLDOZRUNDQG Pragati Maidan from 23rd – 25th April, WRSURYLGHRSSRUWXQLW\WRWKHRI¿FLDOVWR  HWF )RXU VRFLDO DZDUHQHVV ¿OPV express their literary and creative skills. were released by Ministry of Tourism in a function held in Ashok Hotel on 19th 1.21 Shri Arun Jaitley, Hon’ble Finance June, 2015 along with the release of Minister laid the foundation stone for ‘India Land of Yoga’ brochure. State a dedicated building for the Ministry Centric Food Festival titled ‘Bharat of Tourism with the nomenclature Parv’ was organised at different as “Pandit Deendayal Upadhyaya locations from 3rd – 15th August, 2015. Paryatan Bhawan” on 03.09.2015, It showcased folk dances and culinary opposite to Birla Mandir, New Delhi. The traditions from different states of India. building will be constructed by NDMC National Tourism Awards Function was and is likely to be handed over to the organized on 18th September, 2015 at Ministry within two years. Vigyan Bhawan. Hon’ble President of 1.22 A separate Project Monitoring Unit India gave away the National Tourism (PMU) has been set up in the Ministry of Tourism from December 2015 for implementation of initiatives of Ministry of Tourism under Swachh Bharat Abhiyan/Campaign Clean India. 1.23 The Ministry of Tourism launched a mobile application called Swachh Paryatan on 22 February 2016 which will let citizens to report unattended garbage piles at various tourist destinations across the country. In the pilot phase, 25 PRQXPHQWVLGHQWL¿HGDV$GDUVK6PDUN by ASI have been taken up. A Nodal 2I¿FHUDWHDFKRIWKHVHPRQXPHQWV is made responsible to ensure clearing of the garbage piles reported. The ASI QRGDO RI¿FHU ZLOO XSGDWH WKH GDWDEDVH on completion of the task so that the system can send an SMS to the complainant that his /her complaint has been attended 8successfully.

10 Ministry of Tourism

11 Annual Report 2015-16

Chapter-2 Ministry of Tourism and Its Functions

2.1 The Organisation of Skiing and Mountaineering (IIS&M) within the country and 14 overseas Ministry of Tourism is the nodal agency RI¿FHV 7KH RYHUVHDV RI¿FHV SURPRWH to formulate national policies and Indian tourism in the market abroad. programmes for the development and promotion of tourism. In the process,  7KH GRPHVWLF ¿HOG RI¿FHV DUH VRXUFHV the Ministry consults and collaborates of tourist information. They are also with other stakeholders in the sector responsible for monitoring the progress including various Central Ministries/ RILPSOHPHQWDWLRQRI¿HOGSURMHFWVE\WKH agencies, the State Governments/ State Governments in their respective Union Territory Administrations and the jurisdictions. representatives of the private sector. India Tourism Development Corporation Dr. Mahesh Sharma is the Minister of (ITDC) is the only public sector State (Independent Charge) for Tourism. undertaking under the charge of the Ministry of Tourism. Secretary (Tourism), who is also the ex- RI¿FLR'LUHFWRU*HQHUDO '* RI7RXULVP The Ministry also has the following is the executive chief of the Ministry. autonomous institutions: The Directorate General of Tourism KDV  ¿HOG RI¿FHV DQG D *XOPDUJ (i) Indian Institute of Tourism and Winter Sports Projects (Indian Institute Travel Management (IITTM).

12 Ministry of Tourism

(ii) National Council for Hotel g. Growth Strategies Management and Catering (ii) Planning Technology (NCHMCT); and the Institutes of Hotel Management (iii) Co-ordination with other (IHMs). Ministries, Departments, State/ Union Territory Administrations. 2.2 Role and Functions of the Ministry of Tourism (iv) Regulation: 2.2.1 The Ministry has the following main a. Standards functions:- b. Guidelines (i) All policy matters including: (v) Infrastructure & Product a. Development Policies Development: b. Incentives a. Central Assistance c. External Assistance b. Distribution of Tourism Products d. Manpower Development (vi) Research, Analysis, Monitoring e. Promotion & Marketing and Evaluation f. Investment Facilitation (vii) International Co-operation and

13 Annual Report 2015-16

External Assistance: D $SSURYDODQGFODVVL¿FDWLRQRI hotels, restaurants, Incredible a. International Bodies India Bed & Breakfast (IIB&B) b. Bilateral Agreements units c. External Assistance b. Approval of Travel Agents, d. Foreign Technical Tour Operators and Tourist Collaboration Transport Operators, etc. (viii) Legislation and Parliamentary (v) Inspection & Quality Control: Work a. Guide service (ix) Establishment Matters b. Complaints and reddresal (x) Overall Review of the Functioning RIWKH)LHOG2I¿FHV (vi) Infrastructure Development: (xi) Vigilance Matters a. Release of incentives [LL  2I¿FLDO/DQJXDJH,PSOHPHQWDWLRQ b. Tourist facilitation and RI2I¿FLDO/DQJXDJH3ROLF\ information (xiii) VIP References c. Field publicity, promotion & marketing (xiv) Budget Co-ordination and Related Matters d. Hospitality programmes (xv) Plan Co-ordination e. Conventions & conferences (vii) Human Resource Development: (xvi) Integrated Finance matters a. Developing HRD Institutions (xvii) Overseas Marketing (OM) Work b. Setting standards and (xviii) Welfare, Grievances and Protocol guidelines 2.2.2 The Directorate General of Tourism (viii) Publicity & Marketing: is responsible for the following functions a. Policy b. Strategies (i) Assistance in the formulation of policies by providing feedback c. Coordination IURPWKH¿HOGRI¿FHV d. Supervision (ii) Monitoring of plan projects and (ix) Assistance for Parliamentary assisting in the plan formulation Work (iii) Co-ordinating the activities of the (x) Establishment Matters of the ¿HOGRI¿FHVDQGWKHLUVXSHUYLVLRQ Directorate General of Tourism as well as of the Ministry of Tourism. (iv) Regulation:

14 Ministry of Tourism

15 Annual Report 2015-16

Chapter-3 Ministry of Tourism- Role, Synergy and Convergence

3.1 ROLE: Marketing and promotion, the focus of tourism development plans is also 3.1.1 The activities of this Ministry revolve on integrated development of tourism around the concept of projecting infrastructure and facilities through the country as a 365 days’ tourist effective partnership with various destination. Further, positioning tourism stakeholders. The role of Government as a major engine of economic growth in tourism development has been re- and harnessing its direct and multiplier GH¿QHGIURPWKDWRIDUHJXODWRUWRWKDW effect on employment and poverty of a catalyst. eradication in a sustainable manner by active participation of all segments of 3.2 Synergy and Convergence the society is the main objective of the 3.2.1 Collaboration with various Ministries tourism policy of Government of India. Departments, State/UTs and Tourism sector is one of the largest Stakeholders: employment generators in the Country DQG LW SOD\V D YHU\ VLJQL¿FDQW UROH LQ The Ministry works in close collaboration promoting inclusive growth of the less- with the various Ministries and advantaged sections of the society Departments of the Government of India and poverty eradication. Apart from viz. Finance ,External Affairs, Culture,

16 Ministry of Tourism

Civil Aviation, Urban Development, (FHRAI), Hotel Association of India Road Transport & Highways, Railways, (HAI), Indian Heritage Hotel Association Port Trust of India etc.; various State/ (IHHA), Indian Convention Promotion Union Territory Governments and Bureau (ICPB), Experience India various stakeholders and associations Society, India Tourism Development namely- Federation of Indian Chambers Corporation (ITDC), World Travel of Commerce and Industry (FICCI), & Tourism Council – India Initiative PHD Chamber of Commerce & Industry (WTTCII), World Wildlife Fund (WWF), (PHDCCI), Associated Chambers Indian Railway Catering and Tourism of Commerce & Industry of India Corporation(IRCTC), Federation of (ASSOCHAM), Confederation of Indian Associations of Indian Tourism and Industry (CII), Travel Agents Association Hospitality (FAITH),and “All India of India (TAAI), Indian Association Resort Development Association of Tour Operators (IATO), Indian (AIRDA)”etc. Tourist Transport Association (ITTA), Association of Domestic Tour Operators of India (ADTOI), Adventure Tour Operators of India (ATOI), Federation of Hotel & Restaurant Association of India

17 Annual Report 2015-16

Chapter-4 Development of Tourism Infrastructure

4.1 Augmentation of infrastructure is the prioritized manner; key to the expansion of tourism sector. The major portion of the Ministry’s x Integrated development of expenditure on planned schemes LQIUDVWUXFWXUH LQ WKH LGHQWL¿HG go into the development of quality theme based circuits; infrastructure relating to tourism at x Promote cultural and heritage various tourist destinations and circuits value of the country; spread around the States/UTs. x Provide complete tourism 4.2 Two New Schemes: experience with varied thematic 4.2.1. Integrated Development of Tourist circuits; &LUFXLWV DURXQG 6SHFL¿F 7KHPHV  x Enhancing the tourist SWADESH DARSHAN: - This Scheme attractiveness in a sustainable is proposed to be implemented in manner by developing world a Mission Mode. The main Mission class infrastructure in the circuit objectives and strategy are as under:- destination; Mission Objectives:- x Follow community based x Develop circuits having tourist development and pro-poor potential in a planned and tourism approach;

18 Ministry of Tourism

x Creating awareness among the Mission Strategy: local communities about the x To identify themes based importance of tourism for them circuits that have potential to be in terms of increase in source of showcased as world class tourism income, improved living standards products in consultation with the and overall development of the stakeholders; area; x To ensure that the development x Promote local arts, cultural, of theme based circuits adhere handicrafts, cuisine etc to to the sustainability and carrying generate livelihoods in the capacities of the destinations; LGHQWL¿HGUHJLRQV x To create a framework for x Harness tourism potential for classifying infrastructural gaps LQ WKH LGHQWL¿HG FLUFXLWV WKDW its direct and multiplier effects have been major roadblocks in in employment generation and unlocking the potential of these economic development; circuits; x Leverage public capital and x To plan in an integrated manner expertise; the development of these circuits

19 Annual Report 2015-16

in a sSHFL¿F WLPHIUDPH HQVXULQJ 2. Buddhist Circuit full convergence of state and 3. Himalayan Circuit central government schemes as well as private sector investments; 4. Coastal Circuit x To follow a comprehensive 5. Krishna Circuit area development approach for 6. Desert Circuit ensuring all the facilities required 7. Tribal Circuit E\ WKH WRXULVWV LQ WKH LGHQWL¿HG circuits. 8. Eco Circuit 9. Wildlife Circuit Under Swadesh Darshan Scheme – the following 13 circuits have been 10. Rural Circuit LGHQWL¿HGIRU,QWHJUDWHG,QIUDVWUXFWXUH 11. Spiritual Circuit Development of Theme-Based Tourist Circuits: 12. Ramayana Circuit 1. North-East India Circuit 13. Heritage Circuit

LIST OF PROJECTS SANCTIONED UNDER SWADESH DARSHAN SCHEME

Sanction Name of Name of Project State/UT Amount Sr.No Theme (Rs.crore) Year 2014-15

Development of Kakinada Hope Island Konaseema as World 1 Coastal Andhra Pradesh 69.83 class coastal & Eco Tourism Circuit in Andhra Pradesh Development of Bhalukpong-Bomdila-Tawang in Arunachal 2 North East Arunachal Pradesh 49.77 Pradesh Buddhist Construction of Cultural Centre adjacent to Maya Sarovar on the 3 Bihar 33.17 Circuit western side at Bodhgaya, Bihar. Year 2015-16 Development of Tourist Circuit in Manipur: Imphal-Moirang- 1 North East Manipur 89.66 Khongjom-Moreh Development of Tourist Circuit linking - Rangpo (entry) - Rorathang - Aritar - Phadamchen - Nathang - Sherathang - 2 North East Sikkim Tsongmo - Gangtok - Phodong - Mangan - Lachung - Yumthang 98.05 - Lachen - Thangu - Gurudongmer - Mangan - Gangtok - Tumin Lingee - Singtam (exit) in Sikkim

Integrated Development of Eco-Tourism, Adventure Sports, Associated Tourism related Infrastructure for Development of 3 Eco Circuit Uttarakhand 80.37 Tehri Lake & Surroundings as New Destination-District Tehri, Uttarakhand

Coastal Development of Coastal Tourism Circuit in Sri Potti Sriramalu 4 Andhra Pradesh 60.38 Circuit Nellore in Andhra Pradesh

Integrated Development of New Adventure Tourism in North East 5 Arunachal Pradesh Arunachal Pradesh under North East Circuit of Swadesh 97.14 Circuit Darshan Development of Pathanamthitta- Gavi-Vagamon-Thekkady as Eco Tourism 6 Kerala Eco Tourism Circuit in Idduki and Pahanamthitta Districts in 99.22 Circuit Kerala under Swadesh Darshan scheme. Development of and Other Destinations 7 Desert Circuit Rajasthan in , Rajasthan under Desert Circuit in Swadesh 63.96 Darshan scheme.

20 Ministry of Tourism

Sanction Name of Name of Project State/UT Amount Sr.No Theme (Rs.crore) 8 Tribal Circuit Nagaland Development of Tribal Circuit Peren –Kohima-Wokha, Nagaland 97.36 Integrated Development of Eco Tourism Circuit in Mahaboobnagar 9 Eco Circuit Telangana 91.62 district, Telangana under Swadesh Darshan scheme. Development of Wildlife Circuit at Panna – Mukundpur-Sanjay- Wild Life 10 Madhya Pradesh Dubri-Bandhavgarh-Kanha-Mukki-Pench in Madhya Pradesh 92.22 Circuit under Swadesh Darshan scheme. Wildlife Manas– Pobitora- Nameri- Kaziranga- Dibru Saikhowa as Wild 11 Assam 95.67 Circuit Life Circuit in Assam.

Development of North East Circuit : Agartala - Sipahijala - North East 12 Tripura Melaghar - - Amarpur - Tirthamukh - Mandirghat – 99.59 Circuit Dumboor- NarikelKunja - Gandachara – Ambassa in Tripura.

Integrated Development of New Eco-Tourism under Swadesh Eco Tourism 13 Mizoram Darshan-North East Circuit at Thenzawl & South Zote, District 94.91 Circuit Serchhip and Reiek, Mizoram. Development of Beach Circuit in West Bengal – Udaipur - Digha Coastal 14 West Bengal – Shankarpur – Tajpur – Mandarmani – Fraserganj – Bakkhlai 85.39 Circuit -Henry Island. Coastal Development of Union Territory of Puducherry as Tourist Circuit 15 Puducherry 85.28 Circuit under “Swadesh Darshan” Scheme 4.2.2. National Mission on Pilgrimage Mission Objectives:- Rejuvenation and Spiritual x Integrated development of Augmentation Drive (PRASAD):- This pilgrimage destinations in a planned, Scheme is proposed to be implemented prioritized and sustainable manner in a Mission Mode. The main Mission to provide complete religious tourism objectives and strategy are as under:- experience;

21 Annual Report 2015-16

x Harness pilgrimage tourism for these destinations adhere to the its direct and multiplier effects sustainability and carrying capacities on employment generation and of the destinations; economic development; x To create a framework for classifying x Follow community based LQIUDVWUXFWXUDOJDSVLQWKHLGHQWL¿HG development and pro-poor tourism destinations that have been major concept in development of the roadblocks in unlocking the potential pilgrimage destinations; of these places; x Leveraging public capital and x To plan in an integrated manner the expertise; development of these destinations x Enhancing the tourist attractiveness LQDVSHFL¿FWLPHIUDPHHQVXULQJIXOO in a sustainable manner by convergence of state and central developing world class infrastructure government schemes as well as in the religious destination private sector investments; x Creating awareness among the local x To promote local arts, cultural, communities about the importance of handicrafts, cuisine etc to generate tourism for them in terms of increases OLYHOLKRRGV LQ WKH LGHQWL¿HG sources of income, improved living destinations; standards and overall development x To follow a comprehensive area of the area. development approach for ensuring x Promote local arts, cultural, all the facilities required by the handicrafts, cuisine etc to generate WRXULVWVLQWKHLGHQWL¿HGSODFHV OLYHOLKRRGVLQWKHLGHQWL¿HGSODFHV The following 13 cities have been LGHQWL¿HG IRU GHYHORSPHQW XQGHU Mission Strategy:- PRASAD Scheme : x To identify religious destinations that have potential to be showcased , Amritsar, Amaravati, Dwarka, as world class tourism products in Gaya, Kamakhaya, Kanchipuram, consultation with the stakeholders; Kedarnath, Mathura, Patna, Puri, Varanasi and Vellankanni. x To ensure that the development of LIST OF PROJECTS SANCTIONED UNDER PRASAD SCHEME

Sanction Sl. State Name of the project Amount No (Rs.crore) Year- 2014-15 1 Bihar Development of basic facilities at Vishnupad temple, Gaya, Bihar 4.29 2 Uttar Pradesh Development of Mathura-Vrindavan as Mega Tourist Circuit (Ph-II) 14.93 3 Uttar Pradesh Construction of Tourist Facilitation Centre at Vrindavan, Distt. Mathura 9.36 Infrastructure Development at Puri, Shree Jagannath Dham- Ramachandi-Prachi 4 Odisha 50.00 River front at Deuli under Mega Circuit Year – 2015-16 1 Punjab Development of Karuna Sagar Valmiki Sthal at Amritsar 6.45 2 Rajasthan Integrated Development of Pushkar/Ajmer 40.44 Development of Amaravati Town, Guntur District of Andhra Pradesh as Tourist 3 Andhra Pradesh 28.36 Destination Development of Kamakhya Temple and Pilgrimage Destination in and around 4 Assam 33.98 Guwahati. 5 Bihar Development at Patna Sahib 41.54

22 Ministry of Tourism

4.3 Assistance to Central Agencies: development of tourism in the country. 4.3.1 The objective of the scheme is to ensure The members of Committee are: tourism infrastructure development through Central Financial Assistance of i. Chairman, Railway Board, the Ministry by the concerned central ii. Home Secretary, agencies like Archaeological Survey of India, Port Trust of India, ITDC, Ministry iii. Foreign Secretary, of Railways, etc. who own the assets. iv. Secretary, M/o Civil Aviation 4.4 Scheme for Products/ Infrastructure v. Secretary, M/o Environment, Forests Development of Destinations and & Climate Change Circuits (PIDDC) vi. Secretary, M/o Urban Development 4.4.1 The objective of the scheme is to identify tourist circuits and destinations vii. Secretary, M/o Culture in the country and develop them to viii. Secretary, M/o AYUSH international standards. Efforts are made to provide all infrastructure ix. Secretary, M/o Textiles facilities required by the tourists within these circuits and destinations. However x. Secretary, M/o Road Transport & this scheme has been delinked from the Highways 8QLRQVXSSRUWIURPWKHFXUUHQW¿QDQFLDO xi. Secretary, M/o Information & year (2015-16). There is no budgetary Broadcasting support under this scheme for states. A provision of Rs 20 crores has been xii. Secretary, M/o Development of made for the UTs only during 2015-16. North Eastern Region 4.5 Inter-ministerial Co-ordination xiii. Secretary, Ministry of Tourism is the Member Convener of the Committee. 4.5.1 The Inter-Ministerial Coordination Committee on Tourism Sector Meeting of the IMCCTS was held on 5th (IMCCTS) has been re-constituted October, 2015 under the Chairmanship under the Chairmanship of the Cabinet of the Cabinet Secretary. Important Secretary. The terms of reference of the Inter-Ministerial issues relating to Committee is to facilitate resolution of development of tourism were discussed Inter- Ministerial issues involved in the in the meeting.

23 Annual Report 2015-16

Chapter-5 Accessible Tourism

 *XLGHOLQHV IRU &ODVVL¿FDWLRQ  5H 5.1.2 Bath room should be wheel chair clDVVL¿FDWLRQRI+RWHOV. accessible with sliding door suitable ¿[WXUHVOLNHORZZDVKEDVLQORZKHLJKW 5.1.1 As per the guidelines of the Ministry WC, grab bars etc. RI 7RXULVP IRU &ODVVL¿FDWLRQ5H FODVVL¿FDWLRQ RI +RWHOV DOO 6WDU KRWHOV 5.1.3 5DPSZLWKDQWLVOLSÀRRUVDWWKHHQWUDQFH shall provide at least one room for of the hotel to allow wheel chair access. the Differently Abled Guest with Free accessibility in all public areas and minimum door width of the differently to at least one restaurant in 5 Star and 5 abled persons and bathroom of such Star Deluxe hotel. rooms should allow wheel chair made 5.1.4 In public Restrooms (unisex), wheel available by the hotel to enter easily. chair should be accessible with low However, for new hotels coming up height urinal (24” maximum) with grab after 01.04.2017 the minimum door bars. width of such rooms & their bath room shall be minimum 90 cm. In existing 5.1.5 The almirah in differently abled rooms hotels the door width of the room for shall be sliding in cases where no differently abled persons & bath room VXI¿FLHQWVSDFHLVDYDLODEOHIRURSHQLQJ of such rooms shall have minimum the almirah doors by the differently width of 90 cm w.e.f. 01.04.2023. abled person.

24 Ministry of Tourism

5.1.6 Room shall have low height furniture, low peep hole, cupboard with low cloth hangers, audible and visible (blinking light) alarm system & door bell.

25 Annual Report 2015-16

Chapter-6 New Tourism Products (Niche Tourism)

6.1 Niche Tourism Products following Niche Products have been LGHQWL¿HGE\WKH0LQLVWU\RI7RXULVPIRU 6.1.1 Identifying niche products is a dynamic development and promotion: process. The Ministry of Tourism has taken the initiative of identifying, i. Cruise diversifying, developing and promoting ii. Adventure niche products of the country. This is done in order to overcome the aspect iii. Medical of ‘seasonality’ and to promote India as iv. Wellness a 365 days destination, attract tourists v. Golf ZLWK VSHFL¿F LQWHUHVW DQG WR HQVXUH repeat visits for the unique products vi. Polo in which India has a comparative vii. Meetings Incentives Conferences advantage. Thus, new products may & Exhibitions (MICE) be added in due course. The Ministry viii. Eco-tourism of Tourism has constituted Committees for the promotion of Golf Tourism and ix. Film Tourism Medical &Wellness Tourism. Guidelines x. Sustainable Tourism have also been formulated by the Ministry to support Golf, Polo, Medical 6.2 Cruise Tourism and Wellness Tourism. Accordingly, the 6.2.1 Constitution of Task Force on Cruise

26 Ministry of Tourism

Tourism on 24th November 2015. marketable product. India with its vast and beautiful coastline, virgin forests and The coastline and inland waterways undisturbed idyllic islands, rich historical has enormous potential to develop and cultural heritage, can be a fabulous cruise tourism, both international tourist destination for cruise tourists. and domestic. To harness this, there With the Indian economy developing is a need to provide necessary at a steady pace, middle class growing infrastructural facilities through its ports in number and increasingly possessing in terms of berths, terminals and tourist/ disposable incomes which could be passenger amenities. For promoting spent on leisure activities, Indians could cruise tourism, joint efforts of Ministry also take on cruise shipping in a big of Tourism and Ministry of Shipping are way. required and will act as the catalyst. Accordingly, it was decided to constitute 6.2.3 Ocean Cruise a Task Force with Secretary(Tourism) as the Chairman and Secretary(Shipping) The Cruise Shipping Policy of the as the Co-chairman. Ministry of Shipping was approved by the Government of India on 26th June 6.2.2 ‘Cruise Shipping’ is one of the most 2008. The objectives of the policy are dynamic and the fastest growing to make India as an attractive cruise components of the leisure industry tourism destination with the state-of-the- worldwide. It is fast emerging as a new art infrastructural and other facilities at 27 Annual Report 2015-16

various ports in the country to attract the 6.2.5 IDENTIFICATION OF CRUISE right segment of the foreign tourists to CIRCUITS AND DEVELOPMENT OF cruise shipping in India and to popularize NECESSARY INFRASTRUCTURE cruise shipping among Indian tourists. x In the meeting chaired by the Hon’ble Some of the major steps of the Ministry st of Tourism to promote cruise tourism Prime Minister on 21 June 2014, include the following: it was decided that the Ministry of Shipping and the Ministry of Tourism x An Inter-Ministerial Steering would jointly identify the routes Committee, comprising members for carrying out cruise tours on from various Central Ministries, like waterways and also take measures Shipping, Home Affairs, Finance, with to develop necessary infrastructure. Secretary (Shipping) as Chairman, x Accordingly, a Working Group was was constituted in June 2010. The constituted to examine the modalities Committee acts as a nodal body to of cruise tours connecting religious address all issues regarding Cruise places and other related issues. The Tourism. Joint Secretary, Ministry of composition of the Working Group is Tourism is the Member Secretary of as follows: this Committee. (a) IWAI – 1 member from HQ and x The Ministry of Tourism provides Local Director/In charge; Central Financial Assistance (CFA) (b) Ministry of Tourism – 1 to the State Governments/UT member from Ministry and 1 Administrations/Central Government representative from the State Agencies for development of Tourism Tourism Department; including Cruise Tourism. (c) Domestic Tour Operators – 1 6.2.4 River Cruise member; The Ministry of Tourism provides Central (d) Cruise Operators – 2 Financial Assistance (CFA) to the State representatives from cruise Governments/Union Territories for operators operating in each development of tourist infrastructure waterway. and promotion of tourism including x In its report, the Working Group River Cruise. KDV LGHQWL¿HG  7RXULVW &LUFXLWV RQ NW-1 and NW-2. The Working *URXS KDV DOVR LGHQWL¿HG NH\ issues and challenges pertaining to development of these circuits which, inter alia, include: (i) Development of infrastructure including all weather navigable channels with requisite navigable aids and proper berthing facilities; (ii) Provision of tourist amenities including maintenance of law and order at terminals, jetties, river fronts etc., and (iii) Proper maintenance of tourist places.

28 Ministry of Tourism

x 7KHGHWDLOVRILGHQWL¿HG7RXULVW&LUFXLWVDORQJ1:DQG1:DUH (A). NATIONAL WATERWAY – 1 (River Ganga)

&LUFXLWV,GHQWL¿HG Major Religious Attractions/Places Details

Allahabad has a literary and artistic heritage; Kumbh Kumbh Mela, Triveni Sangam, All Saints Mela attracts millions from across the globe; Chitrakoot is Allahabad Circuit Cathedral, Patalpuri Temple and Akshaya Vat, an important pilgrimage site of Hindus approximately 70 Hanuman Mandir, Chitrakoot. kms from Allahabad and connected by road; rest of the two places are in Allahabad.

The Ghats, ‘Ganga Aarti’, Dev Dipawali’ Varanasi is widely considered to be the second oldest city Kashi Vishwanath Temple, Sankat Mochan in the world and visited by millions from across the globe. Varanasi Circuit Hanuman Temple, Gyanvapi Mosque, Shri All the religious places mentioned here are within the city Guru Ravidass Janam Sthan. itself.

Apart from the religious places which are in the city, Gaya and Bodhgaya are connected by road with Patna. They are situated at a distance of around 100 kms and 110 Harmandir Sahib, Mahavir Hanuman Mandir, kms, respectively. Similarly, Nalanda and Rajgir are on Patna Circuit Patan Devi Temple, Padri-ki-Haveli, Bodhgaya, the same road route and 80 kms and 95 kms, respectively, Gaya, Nalanda, Rajgir, Vaishali. from Patna. Vaishali, an important Buddhist tourist place is at a distance of 35 kms from Patna. ‘Chhat Puja’ is also a unique attraction along the ghats of Patna.

Mandar Hill is located about 30 kms from Bhagalpur and well known for its mythological background. Sultanganj Bateshwar Sthan, Vaasupujya Bhagwan is an important religious center for the Hindus, situated Bhagalpur Circuit Mahavir Jain Mandir, Mandar Hill, Sultanganj, on the bed of river Ganga at a distance of 26 km from Deoghar. Bhagalpur. It is also the starting point for the annual pilgrimagtetio Shiva temple at Deoghar ‘Sawan’.

Ganga Sagar, Belur Math, Dakshineshwar Temple, Pareshnath Jain Temple, Kalighat This circuit has important religious places related to all Kolkata Circuit Temple, Nakhoda Mosque, St. Paul’s Cathedral, religions and all the places are within 20 kms from the St. Andrews Church, Old NizamatImambara, river banks. Katra Masjid.

(B). NATIONAL WATERWAY – 2 (River Brahmaputra)

Circuits Major Religious Attractions/Places Details ,GHQWL¿HG

Kamakhya Temple, Navagraha Temple, Bhuvaneswari Temple, Basistha Ashram These religious places are along the Brahmaputra river or Guwahati Circuit Temple, Hayagriba Madhaba Temple, within 20 kms by road. Umananda Temple.

Da Parbatia, Bamuni Hill, Agnigarh, Bishwanath These religious places are along the Brahmaputra river or Tezpur Circuit Ghat (Shiva Dol). within 20 kms by road.

Neamati Circuit Sivasagar, Majuli Island. These religious places are along the Brahmaputra river.

29 Annual Report 2015-16

x Suggestions and recommendations of the Working Group:

7KHNH\LVVXHVFKDOOHQJHVDQGUHFRPPHQGDWLRQVUHODWLQJWRWKHLGHQWL¿HGWRXULVPFLUFXLWVDUHDV under:

Key Issues Action to be Recommendations Action Required taken by

1. Dredging activities need to be comprehensive and To facilitate an all-weather intensive. navigable channel with draft of 2. Adequate nos. of self-propelled dredgers to be IWAI 2.5 meters. deployed to dredger shoals in a short time before arrival of cruise vessels.

Close marking at bends and other critical locations To provide Day and Night required. Night navigation aids to be provided wherever navigation aids. movement of cruise vessels takes place during night time to reduce turnaround time.

7RSURYLGHVXI¿FLHQW Fairway dredgers and Water Master/ 3URFXUHPHQWRIGUHGJHUVDQGUHSDLUGXULQJÀRRGVHDVRQ Self-propelled dredgers for to enable dredging during lean season. immediate dredging.

IWAI undertakes fortnightly survey during lean season. Augment survey of waterway The river notices are to be uploaded on IWAI’s website during lean season for better and communication sent to vessel operators. channel marking.

To be implemented by IWAI. DGPS and River Information System. The receivers, laptops and software are to be installed by the vessel operators in their vessels.

Due to difference between height of the concrete jetties and vessel deck due to vertical water level variation, Proper &RQFUHWHMHWWLHVÀRDWLQJ ladders/ramps to be provided to facilitate safe passenger berthing pontoon jetties with IWAI embarkation/disembarkation. facilities gangways. 6LPLODUO\*DQJZD\VDWÀRDWLQJSRQWRRQMHWWLHVIRU passenger movement to be provided.

Pay & Use separate Restroom facilities for Ladies and Gents. Construction by State Governments for which proposals State may be sent by State Governments to the Ministry of Governments Tourism for 100% support for development of basic & Ministry of Tourist Parking facilities. amenities at jetties, terminals, ghats. Tourism amenities at terminals, jetties, Emergency medical facilities. First Aid and ambulance services. State river fronts, Governments ghats, etc. Road linkages. All pontoon jetties to be provided with road link.

State Governments to consider one license for the entire State Excise/Bar License. State instead of district wise licenses for cruise vessels. Governments

,GHQWL¿FDWLRQRI1*2VDQG Ministry of civic authorities; delegation State Governments and Ministry of Tourism to prepare Tourism responsibility for organization such lists with the assistance of cruise operators. and State and maintenance of areas of Maintenance Governments. of Tourist tourist interest to them. Places Display illuminated signage for all religious and heritage State ,QVWDOOUHWURUHÀHFWLYHVLJQERDUGVZLWKLOOXPLQDWLRQV sites and ensure that all entry Governments points are lighted.

30 Ministry of Tourism

Key Issues Action to be Recommendations Action Required taken by

State Law and Order. Police should be sensitized. Formation of river police. Governments.

1. Itinerary to be given by cruise operators well in advance Cruise Others to State Governments. Operators Opening of pontoon bridges for passage of vessels. 2. Systems to be provided for quick opening of pontoon State bridges. Governments.

Cruise Operators, Dissemination of information. Advertisements, Conferences, Workshops. Ministry of Tourism & State Governments.

6.3 Adventure Tourism same have also been forwarded to the State Governments and 6.3.1 Adventure tourism involves exploration Union Territory Administrations for or travel to remote, exotic areas. Any compliance. constructive activity which tests the endurance of both a person and his x Central Financial Assistance is equipment to its extreme limit is termed being extended to various State as Adventure. Adventure tourism is Governments / Union Territory rapidly growing in popularity as a tourist Administrations for development seeks different kinds of vacations. of Tourism Infrastructure in destinations including Adventure 6.3.2 Initiatives of Ministry of Tourism to Tourism destinations. Promote Adventure Tourism x Special efforts are made by the x The Ministry of Tourism has issued Ministry of Tourism to promote guidelines for the approval of Inland Water Tourism by providing Adventure Tour Operators, which necessary infrastructure facilities. is a voluntary scheme, open to all Financial assistance was extended ERQD¿GH$GYHQWXUH7RXU2SHUDWRUV for construction of Double Hull x The Ministry of Tourism has also Boats, constitution of Jetties, Cruise formulated a set of guidelines Vessels, Boats, etc. on Safety and Quality Norms on 6.3.3 Indian Institute of Skiing & Adventure Tourism as BASIC Mountaineering (IISM), Gulmarg, J&K MINIMUM STANDARDS FOR ADVENTURE TOURISM ACTI- The Indian Institute of Skiing & VITIES. These guidelines cover Mountaineering (IIS&M) has been made Land, Air and Water based activities fully operational in Gulmarg, Jammu which include mountaineering, & Kashmir from January 2009. This trekking hand gliding, paragliding, institute now has its own building and all bungee jumping and river rafting. modern equipment and training facilities These have been uploaded on the for Adventure Sports. website of the Ministry of Tourism During the year 2015-16 (up to 31st titled www.tourism.gov.in. The 31 Annual Report 2015-16

December 2015) the Ministry of Tourism lakh to IIS&M for activities related to has released an amount of Rs.64.59 Adventure Tourism. The details are as

follows: (Rs. In lakh)

Number of No. of Total Sl No. Course and other courses/items trainees expenditure

1. Snow skiing 06 480 53.12

Training of Ski team of Institute & participation in National 2. 8.97 Championship (2014-15)

3. Purchase of 10 Walkie Talkie sets 2.50

Total 06 480 64.59

Product on 21st August 2014. Medical Tourism (also called medical travel, 6.3.4 Indian Mountaineering Foundation health tourism or global healthcare) (IMF) is a term used to describe the rapidly- An amount of Rs. 47.06 lakh has been growing practice of travelling across released to IMF on account of peak international borders to obtain health fee concession given to mountaineers care. Services typically sought by going on expeditions. travellers include elective procedures as An amount of Rs.3,56,200 has well as complex specialized surgeries been released to the Department of such as joint replacement (knee/hip), Telecommunications on account of cardiac surgery, dental surgery, and spectrum charges (Annual) pertaining to cosmetic surgeries. However, virtually the use of ISATPHONE in mountainous every type of healthcare, including areas by mountaineers. psychiatry, alternative treatments, and convalescent care is available in India. 6.4 Medical Tourism 6.4.3 Besides India, there are several Asian 6.4.1 Constitution of National Medical destinations like Singapore, Malaysia & Wellness Tourism Board on 5th and Thailand that are offering Medical October 2015 care facilities and promoting Medical In order to provide dedicated Tourism. India excels among them for institutional framework to take forward the following reasons:- the cause of promotion of Medical x State of the Art Medical facilities Tourism, Wellness Tourism and Yoga, Ayurveda Tourism and any other format x Reputed health care professionals of Indian system of medicine covered x Quality Nursing facilities by Ayurveda, Yoga, Unani, Siddha and x No waiting time for availing the Homeopathy(AYUSH), it has constituted medical services a National Medical & Wellness and x India’s traditional healthcare Tourism Board with the Hon’ble Minister therapies like Ayurveda and (Tourism) as it’s Chairman. The Board Yoga combined with allopathic will work as umbrella organisation that treatment provide holistic wellness. governs and promotes this segment of tourism in an organised manner. 6.4.4 The Medical Tourism activity is mainly driven by the private sector. The Ministry 6.4.2 The Ministry of Tourism has revised of Tourism has only the role of a facilitator guidelines for the promotion of in terms of marketing this concept and Medical Tourism as a Niche Tourism promoting this in the key markets. The

32 Ministry of Tourism

Ministry of Tourism has taken several by Joint Commission for International steps to promote India as a Medical and Accredited Hospitals (JCI) and National Health Tourism Destination, which are Accreditation Board of Hospitals as follows: (NABH) and Medical Tourism facilitators x Brochure, CDs and other publicity (Travel Agents/Tour Operators engaged material to promote Medical and in Medical Tourism and approved by health tourism have been produced Ministry of Tourism, Government of by the Ministry of Tourism and India. have been widely distributed and During the year 2015-16 (till December circulated for publicity in target 2015), the Ministry of Tourism under markets. 0'$ VFKHPH SURYLGHG D ¿QDQFLDO x Medical and health tourism have assistance of Rs. 84.84 lakh/- to the EHHQ VSHFL¿FDOO\ SURPRWHG DW Medical Tourism Service Providers. various international platforms such 6.5 Wellness Tourism as World Travel Mart, London, ITB, 6.5.1 Wellness Tourism is about travelling Berlin, Arabian Travel Mart etc. for the primary purpose of achieving, x ‘Medical Visa’ has been introduced, promoting or maintaining maximum ZKLFK FDQ EH JLYHQ IRU VSHFL¿F health and a sense of well-being. It is purpose to foreign travellers coming about being proactive in discovering to India for medical treatment. new ways to promote a healthier, less x Ministry of Tourism supported VWUHVVIXO OLIHVW\OH RU ¿QGLQJ EDODQFH International Summit- Advantage in one’s life. Health Tourism holds Health Care India-2015 organised immense potential for India. The Indian by FICCI and released Rs.12.59 systems of medicine, that is Ayurveda, lakh. Yoga, Panchakarma, Rejuvenation Therapy, etc., are among the most x The Ministry of Tourism also ancient systems of medical treatment, supported the Medical & Wellness in the world. India can provide medical summit 2015, organized by PHD and health care of international standard Chamber of Commerce, held at at comparatively low cost. Most of New Delhi. For organizing the the hotels/resorts are coming up with instant event, the Ministry of Tourism Ayurveda Centres. The leading tour sanctioned an amount of Rs. 10.00 operators have included Ayurveda in lakh to PHD Chamber of Commerce. their brochures. 6.4.5 Fiscal Incentives Provided by 6.5.2 The Ministry of Tourism has revised Ministry of Tourism for Development guidelines for the promotion of of Medical Tourism Wellness as a Niche Tourism Product For participation in approved Medical/ on 21st August 2014. These guidelines Tourism Fairs/Medical Conferences/ address various issues including Wellness conferences/ Wellness Fairs inter alia, making available quality and its allied Road Shows (PMT), publicity material, training and capacity Ministry of Tourism provides Market building for the service providers and Development Assistance (MDA). participation in international & domestic This scheme was extended to the wellness related events. A series of Medical Tourism Service Providers and sensitization workshops have also been Wellness Tourism Service Providers held across the country to sensitize the during the year 2009. Financial wellness centres about the importance support under the MDA scheme is of the accreditation mechanism and being provided to approve medical the various promotional efforts of the tourism service providers, i.e., the Ministry of Tourism. representatives of Hospitals accredited

33 Annual Report 2015-16

6.5.3 The Ministry of Tourism also provides FRQVLVWLQJRIVWDNHKROGHUVLQWKH¿HOGRI ¿QDQFLDO DVVLVWDQFH XQGHU WKH 0DUNHW ‘Wellness Tourism’ and representatives Development Assistance Scheme of the concerned administrative (MDA) to approved wellness centres, ministries including the Ministry of i.e., representatives of wellness centres Tourism, comprising of members of accredited by NABH or the State national wellness & accreditation bodies Governments. The MDA assistance like NABH, AYUSH and stakeholders of is for participation in medical/tourism the wellness industry. fairs, medical conferences, wellness 6.5.7 The Quality Council of India, through conferences, wellness fairs, and allied 1$%+ KDV ¿QDOL]HG WKH PRGXOH IRU road shows. training of Spa therapist, beauticians 6.5.4 In addition, the steps taken by the and nutritionist. The process of Government to promote medical/ empanelment of training institutes has health tourism include promotion in been initiated. overseas markets through road shows, 6.6 Golf Tourism participation in travel marts, and 6.6.1 Sports tourism in India is gaining interest. SURGXFWLRQRIEURFKXUHV&'V¿OPVDQG One of the latest trends in golf tourism other publicity material. Health tourism is the fact that there has been a recent KDV EHHQ VSHFL¿FDOO\ SURPRWHG DW surge in the interest levels amongst various international platforms such as youth the world over. India has several World Travel Mart, London, ITB Berlin. golf courses of international standards. 6.5.5 Yoga/Ayurveda/Wellness has been Further, golf events held in India also promoted in the past years in the attract domestic and international print, electronic, internet and outdoor tourists. With international tourists medium under the Ministry of Tourism’s expected to grow in the next few years, “Incredible India Campaign”. it is important that India has the right 6.5.6 The Ministry of Tourism has constituted a product to meet the need of the visitors. Wellness Tourism Providers Committee, In order to tap this growing interest in golf

34 Ministry of Tourism

tourism, Ministry of Tourism is creating through EOI are being evaluated by the a comprehensive and coordinated India Golf Tourism Committee (IGTC) in framework for promoting golf tourism in its meetings held from time to time. India, capitalizing on the existing work 6.7 Polo Tourism that is being carried out, and building upon the strength of India’s position as 6.7.1 The game of Polo is said to have a fast growing free market economy. originated in India and it is one of the few countries in the world where this 6.6.2 The Ministry of Tourism has revised game is still preserved and practiced. WKH JXLGHOLQHV IRU H[WHQGLQJ ¿QDQFLDO The Kolkata Polo Club is the oldest Polo support for promotion of golf tourism on club in the world and is 150 year old. nd 2 September 2014. These guidelines Therefore, Polo can rightly be termed address issues including inter-alia, as “Heritage Sports” of India. training and capacity building for the 6.7.2 The Ministry of Tourism promotes service providers, and participation in Polo in collaboration with the Indian international & domestic events, related Polo Association and has formulated events and making available quality guidelines identifying broad areas of publicity material. support for promotion of this game as 6.6.3 The Ministry of Tourism has also Niche Tourism Product. constituted the India Golf Tourism 6.8 Meetings Incentives Conferences Committee (IGTC) with Secretary and Exhibitions (MICE) (Tourism) as the Chairman, which is the nodal body for golf tourism in the 6.8.1 Today, ‘Conventions and Conferences’ country. IGTC approved 08 golf events DUHEHHQDFNQRZOHGJHGDVDVLJQL¿FDQW during the year 2015-16 (till December segment of the tourism industry. A 2015) and released an amount of Rs. large number of conferences are held 281.71/- lakh. around the world every year. In order to promote India more effectively as 6.6.4 The Ministry invited Expressions of a convention destination, the travel Interest (EOI) from the Golf Clubs, Golf industry, under the patronage of the Event Managers, State Governments/ Ministry of Tourism, set up the India UT Administrations, Approved Tour Convention Promotion Bureau (ICPB) Operators/Approved Travel Agents and LQDQRQSUR¿WRUJDQL]DWLRQZLWK &RUSRUDWH +RXVHV VHHNLQJ ¿QDQFLDO members comprising national airlines, support from the Ministry of Tourism hotels, travel agents, tour operators, for Golf Events, Golf Shows, Golf tourist transport operators, conference Promotional Workshops/ Events/Annual organizers, etc. 0HHWLQJV6HPLQDUVHOLJLEOHIRU¿QDQFLDO support, with a view to promote Golf 6.8.2 The important objectives of ICPB are Tourism to and/ or within India under as under: Incredible India brand as well as to provide an opportunity for these events x To promote India as a venue for to use the association with the Incredible International Congresses and India brand to achieve international Conventions. standards. x To undertake a continuing programme of creating awareness The Notice for inviting EOI including RIWKHUROHDQGEHQH¿WVRI&RQJUHVV guidelines for the promotion of golf and Conventions in the context of tourism (Golf Events, Golf Shows, Golf national objectives. Promotional Workshops/ Events/Annual Meetings/Seminars) has been uploaded x To undertake research on the on the website of the Ministry of Tourism international conference market for titled www.tourism.gov.in and www. development of India’s conference eprocure.gov.in. Applications received 35 Annual Report 2015-16

36 Ministry of Tourism

37 Annual Report 2015-16

industry. country, the Ministry of Tourism provides x To diffuse knowledge to conference ¿QDQFLDODVVLVWDQFH industry personnel through 6.9 Promotion of Eco Tourism educational programmes, seminars, group discussions, courses of 6.9.1 The growing tourist demand is already study and exchange of visits with exerting pressure on our natural and Indian Associations / Organisations other resources. Unless, attention is paid and relevant world Associations / now for developing tourism in ecologically Organizations. sustainable manner and maintaining environmental integrity, it may cause 6.8.3 The major efforts of the Bureau to give irreparable damage. Ecotourism (also thrust to the business of Conferences and known as ecological tourism) is responsible Conventions include the following: travel to fragile, pristine, and usually x $ 9LGHR ¿OP RQ WKH FRQIHUHQFH protected areas that strives to be low a facility in India, has been impact and (often) small scale. It purports produced, copies of which have to educate the traveller, provide funds for been provided to the members and HFRORJLFDO FRQVHUYDWLRQ GLUHFWO\ EHQH¿W Indian associations for promotional the economic development and political activities/ bidding, etc. empowerment of local communities, and x Participation in International Travel foster respect for different cultures and Marts, like EIBTM, IT&CMA etc. to for human rights. Ecotourism is held as give exposure to India’s Conference important by those who participate in it so infrastructure. that future generations may experience x Organisation of seminars to aspects of the environment relatively motivate Indian Associations to bid untouched by human intervention. for international Conferences. 6.9.2 The Ministry has been laying a lot of x The Ministry of Tourism, Government stress on maintenance of environmental of India has developed a CD-ROM integrity, considering the importance of which gives detailed information developing tourism in an ecologically on convention facilities available at sustainable manner. various centres in India. 6.9.3 The Ministry recognizes following cardinal 6.8.4 The Ministry of Tourism has developed principles for development of ecotourism: JXLGHOLQHV IRU H[WHQGLQJ WKH EHQH¿WV under Market Development Assistance x It should involve the local community (MDA) scheme to ‘Active Members’ of and lead to the overall economic India Convention Promotion Bureau development of the area. (ICPB) towards bidding for International x ,W VKRXOG LGHQWLI\ WKH OLNHO\ FRQÀLFWV Conferences / Conventions, thereby between use of resources for eco- bringing more MICE business to the tourism and the livelihood of local country. Under the scheme, associations / inhabitants and attempt to minimize VRFLHWLHVZRXOGEHJLYHQ¿QDQFLDOVXSSRUW VXFKFRQÀLFWV on winning the bid or for obtaining second and third positions in the bidding process, x The type and scale of eco-tourism subject to the terms and conditions. development should be compatible with the environment and socio- 6.8.5 Under MDA scheme for extending cultural characteristics of the local WKH EHQH¿WV WR µ$FWLYH 0HPEHUV¶ RI community; and India Convention Promotion Bureau (ICPB) towards bidding for International x It should be planned as a part of the Conferences / Conventions, thereby overall area development strategy, bringing more MICE business to the guided by an integrated land-use plan

38 Ministry of Tourism

ZKLOHDYRLGLQJLQWHUVHFWRUDOFRQÀLFWV best National Practices should be and ensuring sectoral integration taken into consideration by Ministry of associated with commensurate (QYLURQPHQW )RUHVWVLQ¿QDOL]LQJHFR expansion of public services. tourism guidelines for Protected Areas. 6.9.4 Tiger Reserves open for Tourism Regulated and controlled tourism in Activities Protected Areas is found to be generally helpful globally, in conservation efforts The guidelines for Tourism in and around for wildlife in different countries. 7LJHUVUHVHUYHV¶QRWL¿HGE\WKH1DWLRQDO Tiger Conversation Authority (NTCA) The guidelines now allow a conservation have taken cognizance of various matters fee from the tourism industry for eco of concerns of the Ministry of Tourism. development and local community The Ministry of Tourism was represented upliftment work, based on bed capacity in the Committee constituted to frame a of each accommodation unit with tariff comprehensive set of guidelines under charges. This is a desirable clause for section 380(c) of the Wildlife (Protection) the hospitality industry. Act,1972 and other laws in force in The guidelines now also support conduct compliance of the interim order dated of tourism activity in the Core areas 29.08.2012 from the Hon’ble Supreme and have recorded that current tourism Court of India in the petition for SLP(civil) zones where only tourist visits are No. 21399/2011. permitted and there are no consumptive uses, tiger density and recruitment The stand of Ministry of Tourism during does not seem to be impacted. For this discussion in the Committee was for reason, permitting up to 20% of the Core regulated tourism in protected areas of Critical Habitat as tourism zone should the country. Tourism should be based not have an adverse effect on the tiger RQ VFLHQWL¿F FDUU\LQJ FDSDFLW\ DQG biology needs, subject to adherence sustainability principles. The Ministry to all the prescriptions made in these of Tourism does not favour a total ban guidelines. in protected Areas including Tiger Reserves. International Practices/ The Ministry of Tourism sees these

39 Annual Report 2015-16

guidelines as path of co existence of &ULWHULD 7KH &RPPLWWHH KDV ¿QDOL]HG tourism and wildlife and urges the State the Sustainable Tourism Criteria and Governments and all stakeholders Indicators for the Accommodation to adhere to the guidelines in letter Sector and the Tour Operator Sector, and spirit for overall development of as these two form the most important ecotourism. stakeholders in the Tourism Industry. 6.10 Eco– friendly measures to be adopted Once adopted, it would be mandatory by the Hotels for all organizations in travel trade and 6.10.1 The Ministry of Tourism has laid hospitality industry of India to adopt the down guidelines for approval of Hotel Sustainable Tourism Criteria. Projects at the implementation stage 6.12 Film Tourism DQG DOVR JXLGHOLQHV IRU FODVVL¿FDWLRQ 6.12.1 The Ministry of Tourism has issued of operational hotels under various guidelines (dated 25th July 2012) categories. As per these guidelines, IRU H[WHQGLQJ ¿QDQFLDO VXSSRUW WR hotels at the project stage itself are State Governments / Union Territory required to incorporate various eco- Administrations, for promotion of “Film friendly measures like sewage treatment tourism’. plant (STP), rain water harvesting 6.12.2 In an endeavour to establish India as system, waste management system D ¿OPLQJ GHVWLQDWLRQ WKH 0LQLVWU\ RI etc. Tourism and Ministry of Information & 6.10.2 Once the hotel is operational, it can Broadcasting (I&B) have entered into a DSSO\ IRU FODVVL¿FDWLRQ XQGHU D 6WDU Memorandum of Understanding (MOU) category to the Hotel & Restaurant on 16th February 2012 to promote $SSURYDO &ODVVL¿FDWLRQ &RPPLWWHH Cinema of India as a sub brand of (HRACC) of the Ministry. During the “Incredible India” at various International physical inspection of the hotel by Film Festivals like IFFI Goa, European HRACC Committee, it is ensured that Film Market, Cannes Film festival and in addition to the afore-mentioned markets abroad, to develop synergy measures, other measures like pollution EHWZHHQ7RXULVPDQG WKH ¿OP LQGXVWU\ control, introduction of non - CFC and to provide a platform for enabling equipment for refrigeration and air partnerships between the Indian and conditioning, measures for energy and JOREDO¿OPLQGXVWU\ water conservation are also undertaken 6.13 Synopsis of Targets achieved by by the hotel. Niche Tourism Division in 2015-16 6.10.3 Under the guidelines for project level x Constitution of National Medical  FODVVL¿FDWLRQ  UHFODVVL¿FDWLRQ RI & Wellness Tourism Board on 5th operational hotels it has been prescribed October 2015. that the architecture of the hotel buildings in hilly and ecologically fragile areas x Constitution of Task Force on Cruise should keep in mind sustainability and Tourism on 24th November 2015. HQHUJ\HI¿FLHQF\DQGDVIDUDVSRVVLEOH be in conformity with the local ethos and x The India Golf Tourism Committee use local materials. (IGTC) approved 08 golf events during the year 2015-16 (till December 6.11 Promotion of Sustainable Tourism 2015) and released an amount of Rs. The Ministry has constituted a Steering 281.71/- lakh. Committee with representatives from all the 14 sectors of the tourism and x During the year 2015-16 (till December hospitality industry of India. The Steering 2015), the Ministry of Tourism under Committee deliberated at length to 0'$ VFKHPH SURYLGHG D ¿QDQFLDO formulate the Sustainable Tourism assistance of Rs. 84.84 lakh/- to the Medical Tourism Service Providers.

40 Ministry of Tourism

41 Annual Report 2015-16

Chapter-7 Hotels and Travel-Trade

7.1 Hospitality Development and clearances/ approvals of Hotel Projects, Promotion Board (HDPB) for Hotel both at the Central and the State Projects Government level. The Board would be a single point for receiving applications Construction of hotels is primarily a for various clearances, approving / private sector activity which is capital clearing hotel project proposals in a intensive and has a long gestation time-bound manner, and review hotel period. A constraint being faced by the project policies to encourage the growth hotel industry, in addition to the high of hotel/hospitality infrastructure in the cost and limited availability of land, is country. The Board, however, will not the procurement of multiple clearances in any way supersede the statutory / approvals required ‘from the Central clearances of other agencies but will and State Government agencies for review and monitor the clearances hotel projects. This often results in of hotel projects with the concerned delay in the implementation of the Ministries / Departments / Authorities by project, cost escalation, etc. To obviate PHHWLQJRQ¿[HGVFKHGXOHEDVLV WKH DERYH PHQWLRQHG GLI¿FXOWLHV IDFHG by the hospitality industry, Ministry However, this concept has not found of Tourism has set up a Hospitality favour with the hotel industry as ever Development and Promotion Board since its inception not even a signal (HDPB). The Main function of the board application has been received in the includes monitoring and facilitating the Ministry. 42 Ministry of Tourism

 $SSURYDODQG&ODVVL¿FDWLRQRI+RWHOV the Guidelines from time to time for the ‘Approval of Hotel Projects’ and also To conform to the expected standards for IRU WKH µ&ODVVL¿FDWLRQ RI 6WDU &DWHJRU\ different classes of tourists, especially Hotels’ to address the requirements from the point of view of suitability of the hospitality industry. The revised for international tourists, this Ministry Guidelines have tried to address issues FODVVL¿HV KRWHOV XQGHU WKH VWDU UDWLQJ related to the eco-friendly / energy system. Under this system, hotels are saving measures, facilities for persons given a rating out of seven categories, with disabilities and security and safety from One Star to Three Star, Four and concerns, Some of the new features Five Star with or without alcohol, Five include the following: (i) Measures and Star Deluxe, ‘and Heritage including facilities to address the requirements Heritage Classic without Alcohol Service of persons with disabilities includes and Heritage (Grand). The category dedicated room with attached bath of Heritage hotels was introduced in room, designated parking, ramps, free 7KHFODVVL¿FDWLRQLVGRQHRQWKH accessibility in public areas, designated basis of inspection of hotels which is toilet(unisex) at the lobby level etc. undertaken by the Hotel and Restaurant LL  ([LVWLQJ FODVVL¿HG KRWHOV DQG QHZ $SSURYDODQG&ODVVL¿FDWLRQ&RPPLWWHH projects have to adopt environmental (HRACC), set up by this Ministry. friendly practices, (iii) Segregation of The Ministry has reviewed and revised smoking and non-smoking areas in 43 Annual Report 2015-16

hotels, besides compliance with other UHFODVVL¿FDWLRQ RI KRWHOV ZHUH requirements of the provisions under accepted in this Ministry in hard copy “The Cigarettes and other Tobacco form submitted either by hand or post. Products (Prohibition of advertisement This has been completely dispensed and Regulation of Trade and Commerce, with. This online process has also been Production, Supply and Distribution) Act, integrated with payment gateway. 2003,” (iv) Implementation of measures to address the safety and security  5HYLVLRQ RI *XLGHOLQHV IRU &ODVVL¿ concerns viz. use of X-ray machines FDWLRQ DQG 5HFODVVL¿FDWLRQ RI for baggage scan, CCTV, under-belly Hotels: VFDQQHUVIRUYHKLFOHVYHUL¿FDWLRQRIVWDII The Government had studied the & service providers, hand and baggage current tourism scenario and revised scanners, (v) Giving commitment WKH JXLGHOLQHV IRU &ODVVL¿FDWLRQ towards following tenets of ‘Safe & DQG UHFODVVL¿FDWLRQ RI +RWHOV ZHI Honourable Tourism’ (vi) Training a December 16, 2014. The revision minimum number of persons, in every of the guidelines will provide a calendar year in the short duration Skill higher level of services in hotels and Development Courses under the ‘Hunar also make the information about Se Rozgar’ scheme (vii) Submission customers’ rights available to them of bar license is mandatory for 4 Star, on and even before their arrival. 5 Star, 5 Star Deluxe, Heritage Classic The revised guidelines will make the & Heritage Grand categories wherever hotels more customer – friendly and bar is allowed as per local laws for hospitable. KRWHOFODVVL¿FDWLRQUHFODVVL¿FDWLRQHWF However three new categories of hotels (i) Keeping in view of the demand i.e. 4 Star without Alcohol, 5 Star without from hotel industry new Alcohol, and Heritage Classic without categories of hotels such as 4 Alcohol hotels have been created. To Star category (without Alcohol H[SHGLWH WKH SURFHVV RI FODVVL¿FDWLRQ Service), 5 Star category (without  UHFODVVL¿FDWLRQ RI IXQFWLRQLQJ KRWHO Alcohol Service), Heritage in one Star to three Star categories Classic (without Alcohol Service) ¿YH 5HJLRQDO &RPPLWWHH ORFDWHG LQ have been created. Delhi, Mumbai, Kolkata, Guwahati (ii) As per the guidelines of the Ministry and Chennai have been authorised to RI 7RXULVP IRU &ODVVL¿FDWLRQ5H conduct / co-ordinate inspection. FODVVL¿FDWLRQ RI +RWHOV DOO 6WDU 7.3 Online submission of Applications hotels shall provide at least one 3URMHFWOHYHO$SSURYDO&ODVVL¿FDWLRQ room for the Differently Abled UHFODVVL¿FDWLRQRI+RWHOV Guest with minimum door width of the differently abled persons With a view to bring in more and bathroom of such rooms transparency and accountability, should allow wheel chair made this Ministry has introduced online available by the hotel to enter system of receiving, processing and easily. However, for new hotels conveying/ granting approvals for coming up after 01.04.2017 the KRWHO SURMHFW +RWHO FODVVL¿FDWLRQ  minimum door width of such UHFODVVL¿FDWLRQ VWDWXV WR IXQFWLRQLQJ rooms & their bath room shall hotels and project level approval for be minimum 90 cm. In existing hotel under construction. In the past, hotels the door width of the room the application relating to project level for differently abled persons & DSSURYDO RI KRWHOV DQG FODVVL¿FDWLRQ bath room of the such rooms

44 Ministry of Tourism

shall have minimum width of 90 7.6 Approval of Standalone Restaurants cm w.e.f. 01.04.2023. Quality restaurants, authentic food as (iii) )RU FODVVL¿FDWLRQ SXUSRVH DOO variety of cuisines, particularly cuisines cities have been categorised - different States in the country, have under 3 categories i.e. ‘A’ ‘B’ and become increasingly popular both with domestic and foreign tourists and ‘C’. Accordingly star category extend an entering tourism experience. hotels are expected to provide Accordingly, Ministry’s scheme for the Restaurant and room – services approval of stand-alone restaurants in their hotels. stands revived. 7.5 Heritage Hotels 7.7 Guidelines for Apartment Hotels The popular concept of Heritage Apartment Hotels are increasingly Hotels was introduced to convert the becoming popular with business old palaces have lies, castles, forts travellers who visit India for and residences built prior to 1950, assignments or family holidays, etc., into accommodation units that they which sometimes prolong for months together. With a view to providing reproduce the ambience a lifestyle of the standardized, world class services to bygone era. Such hotels are categorized the tourists, the Ministry has introduced under three categories viz. Heritage, DYROXQWDU\VFKHPHIRUFODVVL¿FDWLRQRI Heritage Classic, Heritage Grand based fully operational Apartment hotels in the on the standards of facility and services ¿YH6WDUGHOX[H¿YH6WDUIRXU6WDUDQG as per the applicable Guidelines. With three Star categories. effect from 16.12.2014, a new category 7.8 Approval of Guest Houses heritage hotel i.e. Heritage Classic (without alcohol services) has been In order to augment supply of hotel introduced. accommodation for budget tourists,

45 Annual Report 2015-16

both domestic and foreign, the Ministry 7.10 Incredible India Bed & Breakfast / reviewed and revised the Guidelines for Homestay Scheme. the approval of Guest Houses to meet certain standards of cleanliness, hygiene The scheme offers foreign and domestic and upgraded facilities and practices. tourists an opportunity to stay with The revised guidelines were aimed at an Indian family and enjoy the warm addressing the changing requirements hospitality and a taste of Indian culture and safety and security concerns. and cuisine in a clean and affordable Emphasis has been laid on measures for place. With a view to encourage the Cleanliness, Health, Hygiene and Pest growth of such establishments and also Control Guest Houses and other types to simplify the procedure of approvals, of accommodation units are approved this Ministry has recently reviewed under this scheme if they meet certain WKH VFKHPH DQG KDV VLPSOL¿HG WKH standards of facilities and services. guidelines by amending certain norms. Such steps can potentially augment not only hotel accommodation in the budget 7.11 Approval of Stand – alone Air category, but also generate employment Catering Units and revenue for the States.  7KLV 0LQLVWU\ DSSURYHV DQG FODVVL¿HV  $SSURYDO DQG &ODVVL¿FDWLRQ RI Stand-alone Air Catering Units in Timeshare Resorts the country to ensure international standards in the air catering segment. In view of the growing popularity of vacation ownership for leisure 7.12 Approval of Convention Centres holidays and family holidays of tourist Meetings, Incentives, Conferences accommodation, known as Timeshare, and Exhibitions (MICE) are important the Ministry has introduced a voluntary segments of the tourism industry. In a VFKHPH IRU FODVVL¿FDWLRQ RI7LPHVKDUH Resorts (TSRs) into three Star, four Star rapidly globalizing high growth Indian and¿YH6WDUFDWHJRULHV economy, MICE tourism is set to grow

46 Ministry of Tourism

and the country is in need of more of any star rating. This clause Convention and Exhibition Centres to is applicable with prospective meet this requirement. To encourage effect from 07.10.2013, the date investment and standardize facilities RI QRWL¿FDWLRQ DQG DYDLODEOH IRU in these areas, this Ministry grants eligible prospects for three years approval to Convention Centres. IURP WKH GDWH RI QRWL¿FDWLRQ LH 07.10.2013. Eligibility cost of Rs. 7.13 Incentive Provided to Hotels 200 crore excludes cost of land To encourage the growth of hotels, on and lease charges but include the request of Ministry of Tourism, a interest during construction. Five- Year Tax holiday was announced in x Convention centres with project the budget of 2008-09 for two, three and cost of more than Rs. 300 crore four star hotels that are established in each. This clause is applicable VSHFL¿HGGLVWULFWVZKLFKKDYH81(6&2 with prospective effect from declared “World Heritage Sites” (except WKHGDWHRIQRWL¿FDWLRQ the revenue districts of Mumbai and and available for eligible prospects Delhi). For availing this incentive, the for three years from the date hotel should be constructed and start RI QRWL¿FDWLRQ LH  functioning between the period April Eligibility cost of 300 crore 1st 2008 to March 31st 2013. The excludes cost of land and lease Government has recently announced charges but include interest during the extension of Investment Linked construction. Tax incentive under section 35 AD of the Income Tax Act to new hotels of 2 7.15 Skill Development Mission star category and above anywhere in India. This will facilitate the growth of The PM’s Skill Development Mission accommodation in the country. enjoins upon the Ministry of Tourism and the Industry to raise a skilled The Reserve Bank of India (RBI) work force of 5 million persons by the has also issued revised Guidelines year 2022. Hence, it has been made RQ &ODVVL¿FDWLRQ RI H[SRVXUHV DV mandatory for hotels to participate in Commercial Real Estate (CRE) the Skill Development initiative to meet exposures. As per these guidelines, the manpower needs of the tourism 5%,KDVFODVVL¿HGH[SRVXUHVWRKRWHOV and hospitality industry. The amended outside the CRE exposure. JXLGHOLQHV IRU FODVVL¿FDWLRQ UH FODVVL¿FDWLRQRI+RWHOVUHTXLUHFODVVL¿HG 7.14 Harmonized Master List of KRWHOV WR WUDLQ D VSHFL¿F QXPEHU RI Infrastructure Sub – Sectors persons in every calendar year in the Ministry of Finance, Govt. of India short duration skill development course on 7th 2FWREHU  KDV QRWL¿HG WKH under “Hunar Se Rozgar Scheme”. Harmonized Master List of Infrastructure 7.16 Guides Sub-Sectors to boost supply of hotel rooms in the country which includes the Training Programme for Regional following: Level Guides through the Indian Institute of Tourism & Travel x Three Star or higher category Management (IITTM) FODVVL¿HG KRWHOV ORFDWHG RXWVLGH cities with population of more Selection and Training of Regional Level than 1 million. Hotels with project Tourist Guides is an ongoing process cost of more than Rs. 200 crore and the Ministry conducts the training each in any place in India and programmes through the Indian Institute

47 Annual Report 2015-16

48 Ministry of Tourism

49 Annual Report 2015-16

of Tourism & Travel Management 7.17 Approval of Travel Trade Service (IITTM). The selection of Regional Provider Level Tourist guides is done based on The Ministry has a scheme of approving the guidelines for selection and grant of Travel Agents, Tour Operators, guide license to Regional Level Tourist Adventure Tour Operators and Tourist Guides (RLG) of this Ministry which is Transport Operators to encourage in place with effect from 22nd September quality, standard and service in these 2011. There are 2740 Regional Level categories so as to promote Tourism in Tourist Guides in India. Regional India. Revised guidelines of this scheme Level Guide Training Programme has were issued on 18th July, 2011. This is a approved by the Ministry of Tourism on YROXQWDU\ VFKHPH RSHQ WR DOO ERQD¿GH 31.12.2015 and 912 seats have been agencies. The total number of approved service providers of Travel Trade is estimated across the country for this given below:- course. Category Approval Issued During 1st January 2015 to 31st December 2015 Inbound Tour Operators 106 Travel Agents 52 Tourist Transport Operators 25 Domestic Tour Operators 45 Adventure Tour Operators 10 Total 238

7.18 Web-based Public Delivery System All the applications are to be submitted on line through the URL http:// Ministry of Tourism has set up a Web- etraveltradeapproval.nic.in/ and will be based Public Delivery System for examined, processed and approved / recognition of the Travel Trade Service rejected within 45 days from the receipt Providers w.e.f. 12th May 2014. The of completed applications. This initiative objective of the system is to ease the is part of Ministry’s objective to move SURFHVV RI ¿OOLQJ DSSOLFDWLRQV E\ WKH towards E-regime for approvals etc. Travel Trade Service Providers seeking recognition from this Ministry and also 7.19 e-payment gateway for approval of to bring in transparency in granting Travel Trade service Providers the approvals. This Ministry presently Introduction of e-payment gateway approves the following categories of for approval of Travel Trade service Travel Trade Service Providers: Providers/ Hotel Projects: (i) Inbound Tour Operators The web based e-recognitions system (ii) Travel Agents for approval of Tourism Service Providers launched in May, 2014 did (iii) Domestic Tour Operators not have provision for online payment (iv) Adventure Tour Operators of application fee. Now, the Ministry of tourism has introduced an online (v) Tourist Transporters Operators payment gateway on this system to The new procedure will accept make it 100 percent online process applications online from service w.e.f. January,2016. The website that providers thereby make the process allow submission of application forms is paperless. etraveltradeapproval.nic.in

50 Ministry of Tourism

7.20 E-Tourist Visa e-Tourist Visa on 27.11.2014. The list of 150 countries eligible for e-tourist visa The Ministry of Tourism has been as on 26.02.2016 is as below: working very closely with Ministry of Home Affairs and Ministry of External Albania, Andorra, Anguilla, Antigua & Affairs for easing of the Visa Regime Barbuda, Argentina, Armenia, Aruba, in the country over a period of time. Australia, Austria, Bahamas, Barbados, The Ministry supported the initiative Belgium, Belize, Bolivia, Brazil, Bosnia regarding the implementation of Tourist & Herzegovina, Botswana, Brunei, Visa on Arrival enabled with Electronic Bulgaria, Cambodia, Canada, Cape Travel Authorisation (ETA) (renamed as Verde, Cayman Island, Chile, China, e-Tourist Visa) strongly and committed China- SAR Hong Kong, China- SAR all support to Ministry of Home Affairs and Macau, Colombia, Comoros, Cook Ministry of External Affairs and Ministry Islands, Croatia, Costa Rica, Cote of Civil Aviation for implementing this d’lvoire, Cuba, Czech Republic, programme. Denmark, Djibouti, Dominica, Dominican Republic, East Timor, Ecuador, El 7.20.1 How e-TOURIST VISA Works: Salvador, Eritrea, Estonia, Fiji, Finland, The e-Tourist Visa enables the France, Gabon, Gambia, Greece, prospective visitor to apply for an Indian Georgia, Germany, Ghana, Grenada, Visa from his/her home country online Guatemala, Guinea, Guyana, Haiti, without visiting the Indian Mission and Honduras, Hungary, Indonesia, Ireland, also pay the visa fee online. Once Iceland, Israel, Jamaica, Japan, Jordan, approved, the applicant receives an Kenya, Kiribati, Laos, Latvia, Lesotho, email authorizing him/her to travel to Liberia, Liechtenstein, Lithuania, India and he/she can travel with a print Luxembourg, Malta, Malaysia, Marshall out of this authorization. On arrival, the Islands, Madagascar, Malawi, Mauritius, visitor has to present the authorization Mexico, Micronesia, Moldova, Monaco, to the immigration authorities who would Mongolia, Montenegro, Montserrat, then stamp the entry into the country. Mozambique, Myanmar, Namibia, Nauru, Netherlands, New Zealand, This facility is available to Foreigners Nicaragua, Niue Island, Norway, whose sole objective of visiting India is Oman, Palau, Palestine, Panama, recreation, sight- seeing, short duration Papua New Guinea, Paraguay, Peru, medical treatment, casual business visit, Philippines, Poland, Portugal, Republic casual visit to meet friends or relatives of Korea, Republic of Macedonia, etc. and not valid for any other purpose/ Romania, Russia, Saint Christopher activities. This will allow entry into India and Nevis, Saint Lucia, Saint Vincent within 30 days from the date of approval & the Grenadines, Samoa, San of e-Tourist Visa and will be Valid for 30 Marino, Senegal, Serbia, Slovakia, days stay in India from the date of arrival South Africa, Swaziland, Switzerland, in India. The e-Tourist Visa cannot be Seychelles, Singapore, Slovenia, availed more than twice in a calendar Solomon Islands, Spain, Sri Lanka, year. The facility will encourage people Suriname, Sweden, Taiwan, Tanzania, to travel with short-term planning, take Thailand, Tonga, Turks & Caicos Island, via routes while travelling to other Tuvalu, Tajikistan, Trinidad & Tobago, countries and bring family members UAE, Ukraine, United Kingdom, USA, while on business visits. Uruguay, Vanuatu, Vatican City-Holy 7.20.2 Status of Tourist Visa on Arrival See, Venezuela, Vietnam, Zambia and Scheme in India Zimbabwe. This facility is now available in the The Government of India launched the following 16 airports (as on 26.02.1016)

51 Annual Report 2015-16

Delhi, Mumbai, Chennai, Kolkata, RYHUVHDV RI¿FHV DQG WKH ,QGLDQ Hyderabad, Bengaluru, Thiruvananthapuram, Missions in the 113 countries. Kochi, Goa, Varanasi, Gaya, f) Information on the facility to be Ahmedabad, Amritsar, Tiruchirapalli, disseminated and displayed Jaipur and Lucknow. prominently at all Travel Fairs & 7.20.3 Fee Exhibitions overseas in which the Government of India w.e.f November RI¿FHVSDUWLFLSDWH 2015 has also revised the e-Tourist Visa g) Film on e-Tourist Visa to be shown (e-TV) fee in four slabs of 0, US$ 25, at all Presentations / Promotions US$ 48, and US$ 60 from November RUJDQL]HGE\WKHRYHUVHDVRI¿FHV 3, 2015. Presently e-TV application fee h) “e-Tourist Visa”/ logo to be is US $ 60 and bank charge is US$ 2 incorporated in the creatives of all which is uniform for all the countries. advertisements released by the The revision of Visa fee has been done RYHUVHDV RI¿FHV LQ WKH LGHQWL¿HG on the principle of reciprocity. Bank countries. charges have also been reduced from US$ 2 to 2.5 % of the e-TV fee. There is 7.21 Market Development Assistance no bank charge for zero visa fees. (MDA) Scheme for promotion of Domestic tourism During January- December, 2015 a total of 4,45,300 tourist arrived on e-Tourist For long, it has been felt that the existing Visa. MDA scheme is silent on promoting India within India itself. It was decided Steps taken by Ministry of Tourism to that the scope of the present scheme promote e-TOURIST VISA Scheme of Hospitality programme should On its part, the Ministry has taken be moulded to also make it inward following steps for promoting the looking, considering that the country e-Tourist Visa Scheme through its offers vast and unexploited potential RYHUVHDV RI¿FHV LQ FROODERUDWLRQ ZLWK for domestic tourists who, along with the respective Indian Missions abroad: the foreign tourists, could contribute a) The Ministry of Tourism has towards pushing the economic growth designed and printed the further, while providing employment e-TOURIST VISA brochure and opportunities. The emphasis of this DOVR GHYHORSHG D WZR PLQXWH ¿OP scheme is: explaining the scheme. x motivate travel agents / tour b) Release of an advertisement in operators, and especially those the leading national dailies in the who are yet to promote India to countries where the facility is being include tour packages to various introduced. destinations, preferably less popular and unexploited destinations in c) Organising a workshop / seminar the country in their marketing for wholesalers, retailers and media programme. in the major countries where the facility will be available to sensitise x encourage domestic tourists to visit them about the same. Inauguration such unexploited tourist destinations may be by the Head of the Indian in various States and thereby mission in the country. project India as an attractive multi- d) Printing of e-Tourist Visa brochure dimensional tourist destination. for wide distribution. x familiarize travel agents / tour e) E-mailers with the e-brochure to operators / hoteliers about new be sent out to the data base of the tourism products and latest

52 Ministry of Tourism

GHYHORSPHQWVLQWKH¿HOGRIWRXULVP available on the existing toll free Ministry of Tourism would also provide number 1800111363 or on a short code ¿QDQFLDO DVVLVWDQFH WR WRXULVP VHUYLFH 1363. This will be operational 24X 7 (all providers approved by this Ministry, or days) in a year offering a “multi-lingual by the State Tourism Departments in helpdesk” in the designated languages the case of North Eastern States and to provide support service in terms of Jammu and Kashmir, for participation providing information relating to Travel in travel marts, annual conventions of & Tourism in India to the domestic and Indian Association of Tour Operators, International tourists/visitors and to Travel Agents Association of India, assist the callers with advice on action Association of Domestic Tour Operators to be taken during times of distress of India, Adventure Tour Operators while travelling in India and if need be Association, Federation of Hotels alert the concerned authorities. The & Restaurants Association of India, languages handled by the contact Hotels Association of India, or any other centers include ten International National level Travel / Tour Association languages besides English and Hindi, approved / sponsored / recognized by namely, Arabic, French, German, Ministry of Tourism. Italian, Japanese, Korean, Chinese Portuguese, Russian and Spanish. The 7.22 Multilingual Tourist Helpline calls made by tourists (both international The Ministry of Tourism has launched and domestic) while in India will be free the “24x7 Toll Free Multi-Lingual of charge. The international tourists in Tourist Info Line in 12 International India and also international callers who Languages including Hindi and English speak the aforesaid languages will be on 08.02.2016. This service will be GLUHFWHGWRWKHFDOODJHQWVSUR¿FLHQWLQ the respective language.

53 Annual Report 2015-16

Chapter-8 Human Resource Development

8.1 Institutes of Hotel Management VRFLHWLHV ZLWK WKH VSHFL¿F PDQGDWH WR (IHMs), Food Craft Institutes impart hospitality education / conduct (FCIs), National Council for Hotel training in hospitality skills. Management & Catering Technology (NCHMCT) and Indian Institute of 8.1.2 For steering and regulating the academic Tourism & Travel Management (IITTM): efforts of the IHMs and FCIs, in 1982 the Ministry had set up the National Council 8.1.1 It has been the endeavour of this Ministry for Hotel Management & Catering to put in place a system of training and Technology (NCHMCT). The mandate professional education, with necessary of the NCHMCT is to co-ordinate the infrastructure support, capable of growth and general advancement in the JHQHUDWLQJ VXI¿FLHQW PDQSRZHU WR development of hospitality management meet the needs of the tourism and HGXFDWLRQWKURXJKLWVDI¿OLDWHG,QVWLWXWHV hospitality industry, both quantitatively The Council’s jurisdiction extends over and qualitatively. As of now, there are a wide range of administrative matters 42 Institutes of Hotel Management including admission, fees, bye-laws, (IHMs), comprising 21 Central IHMs syllabus for studies, courses, research and 21 State IHMs, and 9 Food Craft and examinations, results, regulating Institutes (FCIs), which have come up building plans and equipment, training, with the support of the Ministry. These publishing periodicals, magazines, etc., institutes were set up as autonomous and also carrying out of such government

54 Ministry of Tourism

approved activities as prescribed from Service, Diploma in Food Production; time to time. The NCHMCT is also the Diploma in Food and Beverage Service; DI¿OLDWLQJ ERG\ DQG WKH  &,+0V  Diploma in House Keeping Operation, SIHMs and 9 FCIs that have come up with Diploma in Bakery and Confectionery, WKHVXSSRUWRI0LQLVWU\DUHDOVRDI¿OLDWHG Craftsmanship Course in Food and to it for admissions and regulations of %HYHUDJH6HUYLFHDQG&HUWL¿FDWHFRXUVH examination. The NCHMCT has also in Hotel and Catering Management, EHHQ JLYHQ WKH PDQGDWH WR DI¿OLDWH admissions are directly carried out by private IHMs. As on date, 15 private the respective Institutes as per eligibility LQVWLWXWHVDUHDI¿OLDWHGWRWKH1&+0&7 criteria prescribed by the Council for The NCHMCT also conducts Joint the respective courses. Entrance Examination (JEE) on all India basis for admission to the 1st year of the 8.1.3 Quality Improvement of under- 3-year B.Sc. programme in Hospitality graduate curriculum of NCHMCT for DQG+RWHO$GPLQLVWUDWLRQIRULWVDI¿OLDWHG IHMs under it’s network. institutes. Admission to M.Sc. in National Council for Hotel Management Hospitality Administration is centrally and Catering Technology has signed carried out by the Council. In the case a MOU with the ‘Lausanne Hospitality of other course, i.e. P.G. Diploma Consulting SA (LHC)’, which is a in Accommodation Operation, P.G. division of world oldest and top ranked Diploma in Dietetics and Hospital Food Hospitality school- ‘Ecole hôtelière de 55 Annual Report 2015-16

Lausanne’, Switzerland. The agreement NCHMCT by giving a statutory will broadly a) review the existing power through an Act of Parliament curriculum, identify knowledge and skill towards awarding its own Degree. The JDSV VSHFL¿F WR WKH UHTXLUHPHQW RI WKH possibilities of declaring NCHMCT as market and recommend new inputs; D IXOOÀHGJHG 8QLYHUVLW\ D 'HHPHG b) provide faculty development on the University and Institute of National new inputs including inculcating global Importance have been explored in standards of academic delivery; and c) accordance with provisions contained conduct regular academic audits. The in UGC Act and other rules in force in agreement between NCHMCT and LHC the country. A series of meetings have is expected to put hospitality education also been held with representatives in the country on a new quality crest. It will bring Indian hospitality education of M/o HRD and UGC. Finally, it has to an internationally acceptable quality been decided to process to declare the threshold. NCHMCT as an Institute of National Importance through an Act of Parliament Although the agreement between with statutory authority of awarding its NCHMCT and LHC was signed in own Degree. In India, an Institute which February, 2014 the academic tie serves as a pivotal player in developing up between NCHMCT and ECOLE HOTELIERE DE LAUSANNE was highly skilled personnel within the formally launched by the Hon’ble Minister VSHFL¿HG UHJLRQ FDQ EH GHFODUHG DV of State for Tourism (IC) on 6th August, Institute of National Importance through 2014 at Hotel Samrat, New Delhi. During an Act of Parliament. As such, NCHMCT WKH ¿UVW \HDU RI WKH DJUHHPHQW /+& TXDOL¿HVWKHFULWHULDWRGHFODUHLWDVDQ trained 35 faculties in three batches. Institute of National Importance. It has The trained faculties further trained 55 also been proposed to declare all the faculties. During second year, another 24 ,+0V DI¿OLDWHG XQGHU 1&+0&7 DV LWV faculties were trained by LHC. Graduate Chapter to run the regular academic SUR¿OHDQGV\QRSWLFRIQHZFXUULFXOXPKDV programmes and admission, teaching EHHQ¿QDOLVHGLQDWKUHHGD\VZRUNVKRS delivery, examination and degrees will wherein three members of LHC and be awarded by NCHMCT. NCHMCT’s experts participated. Course content has been drafted for hospitality Acting on the proposed Institute of subjects and the same is now under National Importance, proposed Act and review by experts. Development of Cabinet Note have been drafted. The course content for management subjects proposal has further been approved in have been assigned to IIM, Lucknow. the meeting of Board of Governors of IHM values has been designed and NCHMCT and further approved by Govt. UROOHG RXW WR DOO WKH DI¿OLDWHG ,+0V LQ  of India as well as Hon’ble Minister of workshops. Safety manual, selection and State for Tourism (IC). Main highlight career advancement scheme have been of the Act is to declare the Council as drafted and the same are under review. Institute of National Importance in its new Academic audit of two IHMs during this name as ‘Indian Institute of Hospitality’ year has been scheduled during March, with the statutory authority of awarding 2016 by the LHC experts. its own degree up to Doctoral level. It 8.2 Proposal to declare NCHMCT as an will have the authority to declare IHM Institute of National Importance by DV LWV &KDSWHU LI LW IXO¿OOV WKH QRUPV WR an Act of Parliament. be approved by the competent authority It has been proposed to empower and include in its regulations. 56 Ministry of Tourism

8.3 Indian Institute of Tourism & Travel and strengthening the institutional Management infrastructure for training. 8.3.1 Indian Institute of Tourism and Travel i) Asking the existing IHMs to start Management (IITTM), set up in 1983, is a craft courses. SLRQHHULQWKH¿HOGRI7UDYHODQG7RXULVP ii) Broad-basing of hospitality Education and Training. It provides education / training. specialized training and education for iii) A Scheme dedicated to the tourism and travel industry. It currently training and up-skilling of the offers the following post-graduate existing service providers. diploma programmes. iv) Hunar se Rozgar programme for i. Two-year Post Graduate Diploma creation of employable skills. in Management (Tourism and Travel) – from Gwalior and Y  6NLOOWHVWLQJDQGFHUWL¿FDWLRQRIWKH Bhubaneswar. existing service providers. ii. Two-year Post Graduate Diploma 8.5 During the year 2015-16, in-principle in Management (International approval has been accorded for the Business) – from Gwalior and setting up of three new State Institute Bhubaneswar; of Hotel Management (SIHMs) i.e. one each at Ramnagar (Uttarakhand), iii. Two-year Post Graduate Diploma Jhalawar (Rajasthan) and Sawai in Management (Service Sector) Madhopur(Rajasthan) with the Central – from Gwalior; Financial Assistance of Rs. 16.50 crore. iv. Two-year Post Graduate Diploma In addition in-principle approval has in Management (Tourism and been accorded for the setting up of two Leisure) – from Delhi; Food Craft Institutes (FCI) at Dholpur and Baran (Rajasthan) with the Central v. Two-year Post Graduate Diploma Financial Assistance of Rs. 7.50 crore. in Management (Tourism and Cargo) – from Nellore; The Central Financial Assistance (CFA) extended for setting up of new IHMs / vi. In order to tap the potential that FCIs is subject to certain guidelines India’s coastline offers for water- including allocation of at least 5 acres based and adventure sports, of land by the State Government the Ministry had established the FRQFHUQHGDQGDI¿OLDWLRQRIWKH,QVWLWXWH National Institute of Water Sports to the NCHMCT. The normal grant (NIWS) in Goa. The administrative is up to Rs.12.50 crore, of which, Rs. control of NIWS stands entrusted 10.00 crore is for construction and the to the IITTM. balance for the purchase of equipment required by the Institute. An additional 8.4 Further efforts to meet the skill gap Rs. 4.00 crore can also be granted for With the growing realization that it construction of hostels. The expenditure would be necessary to reinforce efforts over and above the Central Grant is met to bridge the skill gap obtaining in the by the respective State Governments. hospitality sector, the Ministry has put For a Food Craft Institute, the Central LQ SODFH WKH IROORZLQJ ¿YHSURQJHG assistance is limited to Rs.7.50 crore. strategy:- Financial assistance is also extended for upgradation of institutional infrastructure Efforts to increase the annual pass such as construction of hostels and out of trained persons by expanding modernization of laboratories.

57 Annual Report 2015-16

8.6 Broad-basing of the Hospitality D  6NLOO7HVWLQJDQG&HUWL¿FDWLRQ Education This Ministry is also alive to the fact The Ministry has also decided to that many of the service providers have bring hospitality education into the cognizable skills needing to be tested mainstream through Government DQG FHUWL¿HG 6XFK FHUWL¿FDWLRQ ZLOO vocational schools, Industrial Training help the individual with better self belief Institutes (ITIs), polytechnic institutes, and respect and also better market Government colleges, Universities and standing. It will also, at the same time, Public Sector Undertakings. The Central give the Sector better skill credentials. assistance will be available to all. The The Ministry has, therefore, put in assistance can be utilized for creation of place a mechanism for skill testing and infrastructure necessary for the conduct FHUWL¿FDWLRQ RI WKH H[LVWLQJ VHUYLFH of courses / trainings. Under the policy providers under which the service of broad-basing of hospitality education, providers undergo a 5-day orientation grants have so far been provided to 31 programme and on the 6th day their skills ITIs, 7 degree colleges, 4 Polytechnics, are tested. As of now, 45 institutes - 21 77 Schools and 15 Universities to start Central IHMs, 17 State IHMs and 7 FCIs new hospitality courses. -– have the authority to test and certify skills in four hospitality trades namely 8.7 Challenge of Servicing the Sector food production, food and beverage 1. Servicing the Sector with skilled service, bakery and housekeeping. manpower effectively is a pre- Since the inception of this programme requisite for the actualization of and till the close of January 2016, the WRXULVP VSHFL¿F H[SHFWDWLRQV QXPEHU RI SHUVRQV FHUWL¿HG VWRRG DW This is both an imperative and a over 89000. challenge. b) Pre-service Skill Development 2. The task of creating a skilful Training Programmes of short service is inherently challenging duration - Hunar Se Rozgar Tak IRUWZRUHDVRQV¿UVWEHFDXVHRI the huge skill gap that obtains in The Ministry of Tourism(MoT) had, in the Sector, and second, because the year 2009, launched an initiative, the Sector is not averse to taking christened Hunar Se Rozgar Tak, to raw hands and leaving them to impart, through short duration training acquire function-related skills on course, employable skills in certain the job. hospitality trades. The growth of the initiative has been phenomenal, and by 8.8 MoT’s Skill Development Strategy the close of January 2016, a total of over 8.8.1 Besides the regular institutional 2.38 lakh persons stood trained. This academic effort leading to award of QXPEHUVWRRGDWIRUWKH¿UVWWHQ diplomas and degrees, Ministry of months of the Financial Year 2015-16, Tourism has put in place the following The initiative is meeting two important strategy to meet the Sectoral skill REMHFWLYHV¿UVWLWLVJLYLQJWKH6HFWRU requirement : the option of skilled hands at the lowest rung of service hierarchy, and second, - institutionalizing skill testing and it has grown into a strategy for poverty FHUWL¿FDWLRQDQG alleviation owing to its built-in, even if - commissioning pre-service skill unsaid, pro-poor slant. The features development training programmes of common to the training programmes short duration. under the HSRT initiative are :

58 Ministry of Tourism

(i) The trainees should be in the age housekeeping and bakery exclusively group of 18-28 years; for the HSRT pass-outs. The MoT (ii) Each training programme is of sponsored IHMs, FCIs and KITTS short duration; have been authorized to implement (iii) No fees chargeable to the trainee; the Programme. A total of about 650 SHUVRQV VWRRG WUDLQHG LQ WKH ¿UVW WHQ (iv) Each trainee entitled to incentives months of the Financial Year 2015-16. comprising free lunch, a set of uniforms and stipend; 8.10 Hunar Se Rozgar Tak- c<+rs dne (v) Training cost met by MoT; In order to allow participation of the (vi) The implementing institutes private sector in the HSRT initiative entitled to payment of 5 % of on a scale higher than hitherto, so as the respective programme cost to enhance the programme reach and to cover the administrative delivery, the Ministry of Tourism have expenses. allowed the following too to implement While the initiative is in the nature of an the programmes in four Hospitality umbrella programme to cover training Trades viz. Food Production, Food areas and trades in the Sector on a & Beverages, Housekeeping and sweep, the actualization so far has Bakery and Patisserie and also in non- been largely relating to four hospitality hospitality trades / areas to provide for trades namely food production, food Event Facilitators, Security Guards, and beverage services, housekeeping Skin Care & Spa Therapists and Tour and bakery. $VVLVWDQWV7UDQVIHU$VVLVWDQW 2I¿FH Assistants : x The implementation of this initiative, as of now, is in the hands of an i. Industrial units, associations of assorted Institutional base comprising industries and professional / skill the MoT sponsored Institutes of developing agencies with proven Hotel Management and Food Craft credentials; and Institutes, the Institutes under the ii. Hospitality Institutes approved aegis of the State Governments and by AICTE / National Skill the Union Territory Administrations, Development Authority / State the State Tourism Development Governments / Union Territory Corporations, Kerala Institute of Administration. Travel & Tourism Studies, IRCTC Five private Hotel Management DQGWKH6WDU&ODVVL¿HGKRWHOV$SDUW Institutes had been sanctioned funds till from the mentioned hospitality related the close of January 2016 to train a total trades, dispensations have been put of 1100 candidates in four hospitality in place under the HSRT initiative to trades. enable conduct of training courses in a number of other areas relating to 8.11 NEW INITIATIVES LAUNCHED ON hospitality and tourism sector. NATIONAL YOUTH DAY 8.9 A 6-month Programme of training in 8.11.1 Training programme for Delivery hospitality trades Boys for Fast Food Chains 8.9.1 In order to give vertical skill mobility to the A 06 days training programme has been HSRT pass-outs, the MoT has started launched to prepare Delivery boys to a six-month Programme of training in deliver food at home with skill, style four hospitality trades, namely food and civility and to upscale the Sectoral production, food & beverage service, skills for 10th pass candidates in the age

59 Annual Report 2015-16

group of 18 to 28 years. The programme is implemented by the IITTM, IHMs & FCIs. 50 candidates have been trained till January 31, 2016. 8.11.2 A Programme of Training To Bring Up ‘PARYATAK MITRA’ 10 days training programme has been launched to inculcate appropriate tourism traits and knowledge amongst the trainees to enable them to act / work as Tourist Facilitators (Prayatak Mitra). Young men and women so trained acts as catalyst/ resource persons in turn for similar effort. To gradually work towards a tourism-sensitive citizenry for college going students including those enrolled with NCC & NSS in the age group of 18 – 28 years. This programme is implemented by IITTM. 59 candidates have been trained till January 31, 2016. 8.11.3 Sensitization programme for the Existing Service Providers at Varanasi A 4 days sensitization programme has been launched for the existing service providers to eventually achieve an LPSURYHGWRXULVWVSHFL¿FDPELHQFHDQG a furtherance of the Swatchh Bharat Abhiyan. This programme will cover the sensitization of Boatman, Rickshaw Pullers, Pandas, Porters, Shopkeepers and Street Vendors (in and around Ghats and Kashi temple). This programme is implemented by IITTM. 50 boatmen have been trained till January 31, 2016. 8.11.4 A Training programme to bring up tourist facilitators in the North East A 6 weeks training programme has been launched for 10+2 pass-outs in the age group of 18-28 years. The primary objective of the programme limited to the North East, will be to achieve better tourist satisfaction in terms of availability of skilled tourist facilitators. This programme will be implemented by IITTM.

60 Ministry of Tourism

61 Annual Report 2015-16

Chapter-9 Publicity and Marketing

9.1 Domestic Campaigns across the country.

TV Campaigns on the North-East x Social Awareness Campaign was region released on Doordarshan and released on major websites in the private television channels across the country. country to promote tourism to the North East Region and Jammu & Kashmir. x A three month long Outdoor Campaign was undertaken on Bus x TV Campaigns on the State of Stops, Metro Stations, Billboards, Jammu & Kashmir released on street furniture, gantries etc. in Doordarshan and private television cities such as Hyderabad, Delhi, channels across the country to Bengaluru, Kolkata, Agra, Varanasi, promote tourism to the State of Goa, Mumbai, Chennai, Tirupati, Jammu & Kashmir. ,QGRUHHWFLQWZRSKDVHV7KH¿UVW x Social Awareness Campaigns phase of the Campaign showcased (Atithi Devo Bhava) promoting Yoga creatives in connection with concepts of ‘Cleanliness’, the celebration of ‘International ‘Hospitality’, Civic Responsibilities’, Day of Yoga’ held on 21st June, and ‘Good Behaviour Towards 2015. The second phase of the Tourists’, released on Doordarshan campaign highlighted the Social and private television channels Awareness themes.

62 Ministry of Tourism

x An advertising campaign at the T3 Indian tourism products and Terminal of the Delhi International information on e-tourist visa was Airport, Mumbai Airport and Rajiv launched in major international Gandhi International Airport at markets for promoting India as a Hyderabad was undertaken. tourism destination.

x ‘Swachch Bharat’ Campaign was x ,QGLDWRXULVP RI¿FHV RYHUVHDV undertaken on FM Radio channels. released advertisements in leading publications featuring Yoga in the x Social Awareness Campaign markets under their jurisdiction. was released in Digital Cinema Theatres in major Indian cities. x Campaign on Google search was undertaken as part of the Global x Social Awareness Campaign titled Online Campaign. ‘Atithi Devo Bhava Campaign’ featuring new set of print creatives x Hon’ble Prime Minister in ‘Mann were released in newspapers ki baat’ spoke about sharing the across the country. photographs of various tourism destinations of India through 9.2 International Campaigns #Incredible India. The Ministry x Global Print Campaign featuring of Tourism as a follow up action new creatives showcasing different and its endeavour to promote

63 Annual Report 2015-16

tourism, released #Incredible India April, 19-21, 2015 at Jaipur. Campaign in June, 2015, on the x Participated in the Global social platforms – Google, Youtube Exhibition on Tourism (GET) held and Twitter. at Pragati Maidan from 23rd – 25th 9.3 Advertisements April, 2015.

x Advertisements were released x )RXU VRFLDO DZDUHQHVV ¿OPV ZHUH in various newspapers on the released by Ministry of Tourism in a th occasion of ‘Nabakalebara’ festival function held in Ashok Hotel on 19 at Puri, Odisha. June, 2015 along with the release of India Land of Yoga brochure. x ‘Bharat Parv’ organised on the x State Centric Food Festival titled occasion of Independence Day. ‘Bharat Parv’ was organised at x ‘National Tourism Awards’ different locations from 3rd – 15th function held on 18th September August, 2015. It showcased folk 2015 at Vigyan Bhawan, New Delhi. dances and culinary traditions from different states of India. x ‘World Tourism Day’ celebrated on 27th September, 2015. x National Tourism Awards Function was organized on x ‘International Tourism Mart’ held 18th September, 2015 at Vigyan at Gangtok, Sikkim from 14-16 Bhawan. Hon’ble President of India October, 2015. gave away the National Tourism Awards at the awards function. x Impact Feature was published in India Today highlighting Ministry’s x Ministry of Tourism was designated achievements. as the nodal Ministry for the event Bharat Parv organized by the 9.4 Print and Production Government of India at the Red th st x Brochure highlighting the Fort, Delhi from 26 to 31 January achievements of the Ministry of 2016, as part of the Republic Day Tourism was produced. Celebrations.

x Brochure titled ‘India Land of 9.6 Marketing Objectives of Overseas Yoga’ was produced and launched 2I¿FHV in connection with the International This Ministry, Government of India, Day of Yoga. WKURXJK LWV  RI¿FHV RYHUVHDV x ‘Incredible India’ carry bags endeavours to position India in the were produced for distribution to tourism generating markets as a GRPHVWLFDQGRYHUVHDVRI¿FHV preferred tourism destination, to promote various Indian tourism products x 9 maps of Chennai, Bangalore, vis-à-vis competition faced from various Kolkata, Bhubaneswar, Mumbai, destinations and to increase India’s Varanasi, Goa, Guwahati and share of the global tourism market. Hyderabad were produced for The said objectives are met through an distribution to domestic and integrated marketing and promotional LQWHUQDWLRQDORI¿FHV strategy and a synergised campaign in association with the Travel Trade, State 9.5 Events/ Exhibitions Governments and Indian Missions. x Participated in GITB (The Great 7KH VSHFL¿F HOHPHQWV RI SURPRWLRQDO Indian Travel Bazaar) held from efforts undertaken overseas include

64 Ministry of Tourism

65 Annual Report 2015-16

advertising in the Print & Electronic tourist destination offering a vast range Media, participation in international of attractions. These invited guests Fairs & Exhibitions, organising Know DUH DEOH WR JHW ¿UVW KDQG LQIRUPDWLRQ  India Seminars, Workshops, Road knowledge of the Indian tourism product Shows & India Evenings, printing / during their familiarization tours. production of Brochures and Collaterals, Brochure Support/Joint Advertising with These guests were also invited to cover Travel Agents / Tour Operators/Indian important events in India, including the Missions/ Airlines etc., inviting the Media Global Exhibition on Tourism (GET- and Travel Trade to visit the country INDIA), Gebeco Experience Workshop, under the Hospitality Programme, etc. PATA Travel Mart, International Tourism Mart, DRV Destination Forum, SITE 9.7 Assistance to Service Providers Global Conference, Himalayan Run & under the Market Development Trek, Incredible India Travel Bazaar Assistance Scheme (MDA Scheme) (IITB), FICCI Golf Tourism Summit etc. Under the Market Development 9.9 Participation in Travel Fairs and Assistance Scheme, the Ministry Exhibitions KDV SURYLGHG ¿QDQFLDO VXSSRUW WR approved tourism service providers (i.e.  2YHUVHDV ,QGLDWRXULVP RI¿FHV RI WKLV hoteliers, travel agents, tour operators, Ministry have participated in the major tourist transport operators, etc.), for international Travel Fairs and Exhibitions undertaking the following tourism in important tourist generating markets promotional activities overseas: the world over as well as in emerging 1. Sales Tours, Participation in Travel and potential markets to showcase Fairs/Exhibitions and Road Shows and promote the tourism products of the country. These include Hannover 2. Production of Publicity Material Messe in April 2015, Arabian Travel for promoting Indian tourism Market (ATM) Dubai in May 2015, IMEX destinations and products in Frankfurt in May 2015, Virtuoso Tourism Departments of all State and in Las Vegas, USA in August 2015, Union Territories (UTs) are also eligible IMEX America in Las Vegas, USA in IRUEHQH¿WVXQGHUWKH0'$6FKHPHIRU October 2015, World Travel Market participating in Travel Fairs/Exhibitions (WTM) in London in November 2015, and Road Shows held overseas. China International Travel Mart (CITM) 9.8 Familiarization Tours under the in November 2015, ILTM in Cannes, Hospitality Programme France in December 2015 amongst others. One of the important elements of the Marketing Strategy and Plan of this 9.10 Some Major Promotional Activities Ministry is the Hospitality Programme, Undertaken for Overseas Promotion under which this Ministry invites Travel This Ministry, undertook a series of Writers, Journalists, Photographers, promotional initiatives to aggressively Film / TV Teams, Travel agents and promote tourism to India. Tour Operators, Agencies promoting Incentive / Convention Travel, Opinion 9.10.1 Road Shows and Know India Makers / Dignitaries / Celebrities / Seminars Speakers and Door Prize / Contest Winners, through the Indiatourism As part of the promotional initiatives RI¿FHV RYHUVHDV WR HIIHFWLYHO\ SURMHFW undertaken, Road Shows were India as an attractive multi-dimensional organized in important tourist generating 66 Ministry of Tourism

markets overseas with participation ¾Ramallah (Palestine) of different segments of the travel ¾Veracruz (Mexico) industry. The Road Shows comprised presentations on India followed by one- ¾Beirut (Lebanon) to-one business meetings between the ¾Cairo trade delegation from India and the ¾Madagascar travel trade in the respective countries. ¾Venice During the year 2015-16, Road Shows were organised in collaboration with ¾Rome Trade Associations in various cities as 9.10.3 Outdoor Publicity per details given below: For greater visibility of “Incredible India”, i. India Medical Tourism Road outdoor advertising campaigns including Shows (Dubai & Muscat) advertising at airports and on buses / ii. USA & Canada (Montreal, Toronto, trams, hoardings & billboards have been Chicago & Houston) undertaken at prominent places in the important cities including Amsterdam, iii. United Kingdom (Glasgow, Leeds, Bangkok, Beijing, Berlin, Busan, Birmingham & London) Cannes, Cape Town, Chengdu, Daegu, iv. Baltic Europe (Latvia, Lithuania Dar es Salaam, Dubai, Dusseldorf, and Poland) Frankfurt, Florence, Guangzhou, v. USA & Canada (Toronto, Hannover, Houston, Johannesburg, Vancouver, Seattle, San Diego, Leipzig, Ljubljana, London, Los Angeles, San Francisco) Melbourne, Milan, Montreal, Nagoya, Nairobi, New York, Osaka, Poznan, vi. Europe (Frankfurt, Zurich, Vienna, San Francisco, San Jose, Sendai, Rome and Milan) Seoul, Serbia, Shanghai, Shenzhen,  %HVLGHV2YHUVHDV,QGLD7RXULVP2I¿FHV Stockholm, Stuttgart, Sydney, Taipei, also organized Know India Seminars/ Tokyo, Toronto, Vancouver, Warsaw etc. Road Shows in Australia, Canada, 9.10.4 Printing of Brochures France, Germany, New Zealand, Portugal, Spain, Italy, Japan, Prague, Tourist publications have been printed Czech Republic, Belarus, Kazakhstan, in foreign languages, by the overseas Taiwan, Korea, UAE etc. RI¿FHV WR PHHW WKH UHTXLUHPHQWV RI the markets under their jurisdiction. 9.10.2 Food Festivals These include Bulgarian, Chinese, For promotion of Indian Cuisine, which Dutch, French, Greek Italian, Japanese, is an integral component of the Indian Korean, Portugese, Polish, Russian, Tourism product, support has been Spanish and Taiwanese. extended to Indian Food Festivals by 9.11 Other Activities sponsoring Indian Chefs for the food festivals organized in the following With the aim of enriching India’s culture countries: and enhancing its image in the global arena, the Ministry of Culture has ¾Singapore been organising the Festivals of India ¾Kuala Lumpur in various countries. This Ministry has ¾Tokyo provided support to these festivals in Malaysia and Madagascar through ¾Osaka Indian Food Festivals and promotional ¾Ecuador (Bogota) activities. 67 Annual Report 2015-16

Chapter-10 International Cooperation

10.1 MoUs / Agreements signed in the a Memorandum of Understanding ¿HOGRI7RXULVP&RRSHUDWLRQ for strengthening cooperation in the ¿HOGRI7RXULVPRQth June, 2015 ™A Letter of Intent between the in New Delhi. Government of The Republic of India and the Government of the ™The Government of the Republic French Republic for strengthening of India and the Government of the FRRSHUDWLRQ LQ WKH ¿HOG RI 7RXULVP Republic of Uzbekistan signed an was signed on 09th April, 2015. Agreement on cooperation in the ¿HOGRI7RXULVPRQth July, 2015 in ™An Agreement between the Tashkent. Government of The Republic of India and the Government of People’s ™The Government of the Republic Republic of China for strengthening of India and the Government FRRSHUDWLRQ LQ WKH ¿HOG RI 7RXULVP of Turkmenistan signed a was signed during the State visit of Memorandum of Understanding on the Hon’ble Prime Minster of India to FRRSHUDWLRQ LQ WKH ¿HOG RI 7RXULVP China on 15th May, 2015. on 11th July, 2015 in Ashgabat. ™The Government of the Republic ™The Government of the Republic of of India and the Government of the India and the Government for the United Republic of Tanzania signed Arab Republic of Egypt signed a

68 Ministry of Tourism

Memorandum of Understanding on 10.2 Joint Working Group Meetings held cooperation iQ WKH ¿HOG RI 7RXULVP ™The 1st Joint Working Group Meeting on 24th August, 2015 in Cairo on Tourism Cooperation between ™The Ministry of Tourism, Government India and Sri Lanka took place on of the Republic of India and The 10th April, 2015. The Sri Lankan National Council of Tourism and delegation was headed by Ms. Shirani Antiquities of the United Arab Weerakoon, Additional Secretary Emirates signed a Memorandum of (Tourism) Ministry of Tourism and Understanding on cooperation in the Sports, Government of Sri Lanka ¿HOG RI 7RXULVPRQ rd September, and the Indian delegation headed 2015 in New Delhi. by Shri Girish Shankar, Additional Secretary, Ministry of Tourism and ™The Ministry of Tourism, Government Government of India. Both sides of the Republic of India and the exchanged views on possibilities Ministry of Tourism of the Royal of technical and professional Government of the Kingdom of cooperation which could be further Cambodia signed a Memorandum of explored for exchange of experience Understanding on cooperation in the in the areas of promotion, marketing, ¿HOGRI7RXULVPRQth September, destination development and 2015 in Phnom Penh. management; investment in the

69 Annual Report 2015-16

Tourism and Hospitality sectors; Chinese delegation led by Mr. exchange of data/information Chen Wu, Governor of Guangxi relevant to tourism promotion. Zhuang, Autonomous Region, China during their visit to India on 13th May, ™The 1st Joint Working Group Meeting 2015. Meeting was also attended on Tourism Cooperation between by Dr.Lalit K Panwar, Secretary (T), India and Australia was held in Smt. Usha Sharma, ADG (T), Shri Sydney on 23rd October, 2015. The Suman Billa, Joint Secretary (T), Dr. Ministry of Tourism, Government R.K. Bhatnagar, ADG (MR) and Ms. of India was represented by Shri Meenaksi Mehta, DDG. Suman Billa, Joint Secretary, who led the Indian delegation comprising ™A bilateral meeting was held between representatives from the Indian Dr. Lalit K Panwar, Secretary, Mission in Australia, India tourism, Ministry of Tourism, Government of Sydney, Air India and leading India and Mr. Bogdon Pandelica, Tour Operators promoting India in Romanian Deputy Minister for Australia. Tourism/Secretary Tourism on th ™The 5th Meeting of the SAARC 25 May, 2015 in the Chamber of Working Group on Tourism was Secretary Tourism. Both Romania hosted by the Ministry of Tourism, and India shared their views and Government of India in New Delhi agreed to consider signing of MoU during 25-26 November, 2015, LQWKH¿HOGRI7RXULVP under the Chairmanship of Shri. ™A meeting was organized between Vinod Zutshi, Secretary, Ministry Dr. Lalit K Panwar, Secretary, of Tourism, Government of India. Ministry of Tourism, Government The Indian delegation was led by of India and members of the U.S.- Shri Suman Billa, Joint Secretary, India Business Council (USIBC) Ministry of Tourism, Government of on 27th May, 2015 in the chamber India and comprised representatives of Secretary (T). The meeting of from Ministry of External Affairs, the USIBC Media & Entertainment Ministry of Home Affairs, Ministry Mission provided an opportunity of Culture, Air India as well as for the companies to express their stakeholders from the Tourism and commitment to the Indian market, Hospitality industries. The meeting job creation and also discussed ZDV DWWHQGHG E\ VHQLRU RI¿FLDOV areas where the Government and and stakeholders from all SAARC industry can collaborate. Both sides Countries. Discussions were held on exchanged views on promoting Strategies/ Action Plan to promote tourism. intra-regional tourism in the SAARC region as well as for promotion ™Dr. Mahesh Sharma, Hon’ble of the SAARC region as a tourist Minster for Tourism and Culture (IC) destination in international source & Civil Aviation had a meeting on 5th market. August, 2015 with Mr. Motoyuki Fuji, Minister of State for Education, 10.3 List of Bi-lateral and other Meetings held Culture, Sports and Science & Technology, Government of Japan ™Dr. Mahesh Sharma, Hon’ble Minster and his delegation comprising the for Tourism, Culture (IC) and Civil Senior Deputy Director-General, Aviation had a meeting on tourism Science and Technology Policy cooperation with a seven member Bureau; Secretary to the Minister of

70 Ministry of Tourism

State for Education, Culture, Sports, represented the Ministry of Tourism, Science and Technology; Deputy Govt. of India at the 100th Session Director, International Science and of the UNWTO Executive Council Technology Affairs Division, Science held in Rovinj, Croatia from 27th to and Technology Policy Bureau; the 29th May, 2015. Ambassador of Japan to India and the First secretary, Embassy of ™The Hon’ble Minster for Tourism Japan in India. & Culture (IC) and Civil Aviation, participated in the 27th Joint Meeting ™A meeting was held between Dr. of the UNWTO Commission for Mahesh Sharma, Hon’ble Minster (DVW$VLD 3DFL¿F WKH81:72 for Tourism and Culture (IC) & Civil Commission for South Asia and Aviation and a 4 member Bulgarian the UNWTO Regional Ministerial delegation led by Mrs. Nikolina Conference on Positioning Tourism Angelkova, Minister of Tourism, in a Wider Socio-economic Context Republic of Bulgaria during their organized in Maldives from Visit visit to India on 23rd November, 2015. to Maldives from the 3rd to 5th Shri.Suman Billa, Joint Secretary, June, 2015. As chairman of the Ministry of Tourism and Ms. Barkha Commission for South Asia, the Tamrakar, Assistant Secretary, Joint Commission Meeting was Ministry of External Affairs also conducted by India. The Hon’ble attended the meeting. Minister also had bilateral meetings with the Hon’ble Minister of Tourism, 10.4 Other Important Activities Govt. of Maldives and the Secretary ™Shri Suman Billa, Joint Secretary General, UNWTO, during the visit.

71 Annual Report 2015-16

™The Ministry of Tourism, Govt. of (ii) Nomination of India as a India hosted a lunch on 20th August, Member of the Statistics and 2015 at the Hotel ITC Mughal, Tourism Satellite Account Agra for the Heads of Delegations Committee. RI WKH  3DFL¿F ,VODQG FRXQWULHV (iii) Nomination of India as a participating in the 2nd Summit member of the Committee RI WKH )RUXP IRU ,QGLD ± 3DFL¿F RQ WKH 5HYLHZ RI $I¿OLDWH Islands Cooperation (FIPIC). Membership. The Hon’ble Minister of State for ™Shri Vinod Zutshi, Secretary, Tourism & Culture (IC) received the represented the Ministry of Tourism, Heads of Delegations on arrival at Govt. of India at the 5th T-20 Agra Airport. A visit to the Taj Mahal Ministers’ Meeting held in Antalya, th th was organised for the delegation. Turkey on 29 & 30 September During the lunch, Joint Secretary 2015. (Tourism) made a presentation on ™Shri Vinod Zutshi, Secretary the Development & Promotion of (Tourism), along with Shri Sanjay Tourism in India. Shreevats, Regional Director, Indiatourism, Guwahati, represented ™Shri Suman Billa, Joint Secretary India at the “International represented the Ministry of Tourism, Conference on Developing Govt. of India at the 21st Session of Sustainable and Inclusive the UNWTO General Assembly Buddhist Heritage and Pilgrimage was held in Medellín, Colombia from Circuit in South Asia’s Buddhist the 12th to 17th September, 2015. Heartland” organized in Dhaka, Some of the decisions taken at the Bangladesh on 27th and 28th October, meeting were: 2015. Secretary (Tourism) delivered an address during the Plenary (i) Re-election of India as Session 2 of the Conference on Chairman of the Commission “Governments’ Role in facilitating for South Asia for a term of the planning, development and RI¿FH RI  \HDUV FRPPHQFLQJ marketing of sustainable and from the 21st Session of the inclusive cross border Buddhist General Assembly. circuits and routes”

72 Ministry of Tourism

73 Annual Report 2015-16

Chapter-11 North-Eastern Region And Jammu & Kashmir- Special Emphasis

11.1 North-Eastern Region: resources for the development of tourism. The region is endowed with North East Region of India comprises diverse tourist attractions and each eight States namely Arunachal Pradesh, State has its own distinct features. The Assam, Manipur, Meghalaya, Mizoram, attractions are scattered over the entire Nagaland, Tripura and Sikkim. The region and are largely located in remote location of the region is strategically areas within highly fragile environment. important as it has international borders These attractions and the people of the with Bangladesh, Bhutan, China and region constitute the tourism resources Myanmar. at large. Despite abundance of natural The North Eastern Region, with its beauty, snow-peaked mountains magical and stunning natural beauty, and white water Rivers, and cultural challenging rivers and mountains, diversity, number of tourist arrivals has brightly painted Buddhist monasteries been marginal due to lack of adequate situated in serene natural environment, infrastructure and other tourist amenities H[RWLF ÀRUD DQG IDXQD UDUH RUFKLGV at various attractions in the region. indigenous sports, unique tribal culture, Ministry of Tourism provides special folk dance and music, intricately woven emphasis on development and tribal shawls and other handicrafts, promotion of tourism for North Eastern offers the visitors a rare feast for eyes States. Space on complimentary and soul and the area offer invaluable basis is provided to the North Eastern

74 Ministry of Tourism

s

States, in the India Pavilions set up at North Eastern Region were arranged for major International Travel Fairs and Travel and Media Representatives from Exhibitions, including WTM in London, Overseas to the States in the Regions ITB in Berlin, etc. to give these states an on a regular basis under the Hospitality opportunity to showcase and promote Scheme of this Ministry. their tourist destinations and products. This Ministry earmarks 10% of its plan  &HQWUDO ¿QDQFLDO DVVLVWDQFH IRU allocation for North East Region for its organizing fairs & festivals is allowed to development and promotion of tourism. the North Eastern States as compared An amount of Rs.85 crore has been to 50 % to other States. earmarked during 2015-16, which is Ministry of Tourism provides Marketing 10% of the Revised Estimate of the Development Assistance (MDA) to SODQDOORFDWLRQ7KH¿QDQFLDODVVLVWDQFH tourism service providers approved being granted to North Eastern States by Ministry of Tourism for undertaking includes assistance for development of promotional activities overseas and also tourist infrastructure, promotion of fairs/ festivals and tourism related events in India. However, this assistance has in the region, information technology been relaxed for State Govt. approved related projects, publicity campaigns, tourism service providers for North market development assistance, Eastern region. human resource development, tourism Familiarization Tours to the Eastern & promotion and marketing etc.

75 Annual Report 2015-16

11.2 International Tourism Mart (ITM) was showcased at Guwahati, Shillong, Gangtok Highways and other places with the This Ministry organizes, International logo of South Asian Games along with Tourism Mart (ITM) annually in Incredible India in these games. India association with the North Eastern 7RXULVP2I¿FH *XZDKDWL FRRUGLQDWHG States and the State of West Bengal with IHM Guwahati and IHM Shillong in different North Eastern States for providing/making arrangements of with the objective of highlighting the volunteers for the games. tourism potential of the region in the 11.4 Destination North East-2016 domestic and international markets. The Ministry of Tourism also participated The 4th International Tourism Mart was in “Destination North East- 2016” th th organized from 14 to 16 October, organised by Ministry of Development th 2015 at Gangtok in Sikkim. The 4 of North Eastern Region (M/o DONER) International Tourism Mart 2015 was during 12-14 February, 2016 at Pragati inaugurated at the Convention Centre, Maidan along with Tourism departments Saramsa Garden, Gangtok, Sikkim of North Eastern States by exhibiting th on 15 October 2015, by Dr. Mahesh stalls of various tourism products. One Sharma, Minister of State for Tourism to one business meetings between and Culture (Independent Charge) tourism service providers from North and Minister of State for Civil Aviation, Eastern regions and tour operators Government of India, along with Shri from other parts of India and ASEAN Pawan Kumar Chamling, Chief Minister countries were also organised. of Sikkim. 11.5 Infrastructure and other projects 52 foreign delegates from 23 countries participated in ITM -2015 and one- An amount of Rs. 141.27 crore has been to one business meetings between released upto 31st December, 2015 by the tourism service providers from the Ministry of Tourism for the North Eastern North Eastern Region and West Bengal States during Financial Year 2015-16 and tour operators from overseas and for development of infrastructure under other regions of the country were held newly launched schemes SWADESH on the 16th October, 2015 with an aim DHARSHAN and PRASAD. For to establish business contacts between promotion of fairs and festivals, an the business fraternity of the region with amount of Rs. 1.74 crore has also been their counterparts from other regions released to the North Eastern region. of the country and other countries with 11.6 Promotional Activities a view to increase the foreign tourist arrivals in the region. The delegates TV Commercials (TVCs) on Jammu & were also familiarized to the cuisines Kashmir and North-Eastern States were and culture of these North-Eastern produced for promoting tourism. These States and presented with small TVCs were aired as part of North-East souvenirs from each of these States. and Jammu & Kashmir Campaign shown FAM tours were also organised for the on private channels and Doordarshan. foreign delegates. This Ministry is committed to the 11.3 South Asian Games development and promotion of tourism in the North- Eastern Region and Jammu The Ministry of Tourism also played & Kashmir and all efforts are made to an active role in organising the South ensure that these regions emerge as Asian Games held at Guwahati the leading tourism destinations for and Shillong from 5-16 Feb., 2016. domestic and international visitors in Extensive Incredible India branding the country.

76 Ministry of Tourism

77 Annual Report 2015-16

Chapter-12 India Tourism Development Corporation (ITDC)

12.1 Introduction ITDC consolidated its remaining activities and restructured itself to India Tourism Development Corporation WDNH XS GLYHUVL¿HG VHUYLFHRULHQWHG (ITDC) is a Public Sector Undertaking business activities like consultancy and under administrative control of the execution of tourism and engineering Ministry of Tourism. Incorporated on projects, human resource development October 1, 1966, ITDC played a key consultancy in hospitality sector, event role in the development of tourism management and mounting of Son-et- infrastructure in the country. Apart Lumeire (SEL) Shows, etc. from developing the largest hotel chain in India, ITDC offered tourism 12.2 Organizational set -up related facilities like transport, duty free The present organizational set-up at the shopping, entertainment, production of corporate level comprises Chairman tourist publicity literature, consultancy & Managing Director , Director etc. Commercial and heads of business ITDC has played a committed and groups viz. Ashok Group of Hotels, pivotal social role in the development Ashok Events Management, Ashok of tourism infrastructure in backward International Trade, Ashok Travel & areas, thereby trying to promote regional Tours, Corporate Marketing and Public balance. Relations, Ashok Institute of Hospitality & Tourism Management and Ashok After the disinvestment of 18 hotels, consultancy and Engineering Services 78 Ministry of Tourism

Division supported by Human Resource at airport / seaport, 2 Sound & Light Management, Finance & Accounts, Shows and 3 Catering Outlets. ITDC is Vigilance & Security, Administration and also managing a Hotel at Bharatpur and Secretarial etc. a Tourist Complex at Kosi. 12.3 Network of ITDC Services 12.4 Subsidiary Companies The present network of ITDC consists Details below indicate ITDC’s of 8 Ashok Group of Hotels, 7 Joint investment of Rs. 11.12 crores in the 9HQWXUH +RWHOV RXW RI ZKLFK ¿YH KRWHO paid up capital of seven subsidiary units are in operation, 1 Restaurant, 11 companies as on 31.03.2015 : Transport Units, 9 Duty Free Shops

(Rs. in crore) Subsidiary Companies ITDC’s Investment MP Ashok Hotel Corporation Ltd. 0.82 Utkal Ashok Hotel Corporation Ltd. 4.69 Ranchi Ashok Bihar Hotel Corporation Ltd 2.50 Assam Ashok Hotel Corporation Ltd. 0.51 Pondicherry Ashok Hotel Corporation Ltd. 0.82 Donyi Polo Ashok Hotel Corporation Ltd. 0.51 Punjab Ashok Hotel Company Ltd. 1.27 Total 11.12

79 Annual Report 2015-16

12.5 Capital Structure of the Corporation as on 31.03.2015, stood at Rs. 150.00 crores and The details are as under:- Rs. 85.77 crores respectively. The (Rs. in crores) pattern of shareholding is indicated 2013-14 2014-15 below:- Authorized Capital 150.00 150.00 Government 87.03% Paid up Capital 85.77 85.77 Indian Hotels Ltd. 7.87% Reserves & Surplus 230.40 239.28 Net Worth 316.17 325.05 Banks & Financial Institutions 4.11%

12.6 Pattern of Shareholding Other Bodies Corporate 0.14% The authorised and paid-up capital General Public & Employees 0.85%

12.7 Financial Performance  7KHNH\¿JXUHVUHODWLQJWR¿QDQFLDOSHUIRUPDQFHRIWKH&RUSRUDWLRQIRUWKHODVW)LYH\HDUV are tabulated below: (Rs. in crores) 2010-11 2011-12 2012-13 2013-14 2014-15 Turnover 392.36 423.06 440.64 469.58 504.19 3UR¿WEHIRUH7D[ -11.73 22.02 5.48 11.93 38.95 3UR¿WDIWHU7D[ -8.59 8.54 2.99 9.42 34.37 Foreign Exchange Earnings 14.12 20.38 19.73 15.87 12.99

ITDC declared 20% dividend amounting 12.10 Ashok Group of Hotels WR5VFURUHVIRUWKH¿QDQFLDO\HDU 2014-15. The Ashok, New Delhi won various awards and accolades :  $QQXDO$FFRXQWV IRU WKH ¿QDQFLDO \HDU 2014-15 were completed in time and x PATWA International Award – Best Annual General Meeting (AGM) was MICE Hotel 2015 also held before stipulated time. x Safari India Award – Best MICE Hotel 2015 12.8 Plan Schemes x Safari India Award – Best Banquet  )RU WKH ¿QDQFLDO \HDU  WKH Manager 2015 revised budget estimates for capital outlay is Rs 45.64 crores which includes x My Dala – Exceptional user Rs. 43.49 crore towards renovation / experience – The Oudh improvement in hotels/restaurants. x Kitchen Pops Award – Best Indian Cuisine – Frontier 12.9 Memorandum of Understanding (MoU) x Make My Trip – Platinum Pick Hotel 2015 The MOU for the year 2015-16 was signed between the Ministry of Tourism x Clear Trip – Featured Hotel 2015 and ITDC envisaging targets for Chefs of ITDC participated in many ¿QDQFLDO DQG QRQ )LQDQFLDO '\QDPLF International Food Festivals, hosted at 6HFWRUVSHFL¿FDQG(QWHUSULVHVSHFL¿F  Singapore, Uzbekistan, Ufa (Russia), parameters. Turkey and Madagascar. 80 Ministry of Tourism

81 Annual Report 2015-16

Chefs of ITDC also won various were attended by Hon’ble Prime Minister awards in different contests : of India: x In 12th Edition of Annual Chef Award x Ministry of Environment and Forest 2015 – Silver Hat Award was won by x 0LQLVWU\RI¿QDQFHµ/DXQFKRI0XGUD¶ Executive Chef of The Ashok Shri Arvind Rai and Master Chef Indian x Civil Services Day 2015 Sweets Award was won by Shri x Panchayati Raj Diwas 2015 Dalbir Singh. x International Conferebce on Yoga x ICF Chef Award won in Master for Holistic Health Craftsman in Indian Sweet x Ministry of Labour and Employment x ICF AAHAAR – won Bronze in Fruit & Vegetable Carving x Deptt. Of Economic Affairs x ICF AAHAAR – won Silver in x Central Bureau of Investigation Regional Cuisine – South Indian The following Conferences at Vigyan x ICF AAHAAR – won Silver in Bhawan were attended by Hon’ble Regional Cuisine – Kashmiri President of India : x FHRAI – Best Young Chef 2014 x Event by Directorate of Film Festival The Ashok played host to various x Ministry of Commerce and Industry prestigious functions and conferences x Conference of Ministry of Information some of which are Pedicon Conference, & Broadcasting World Energy Congress, Civil Services Day, Directorate of Film x Conference of Ministry of Textiles Festivals, Bureau of Indian Standards, “National Awards and Ship Guru ASSOCHAM, NHAI, DGCA, various Awards” Ministries and many more. In addition, National Tourism Award The Ashok, New Delhi participated Function was also held at Vigyan in the ‘New Delhi Palate Fest 2015’ Bhawan on 18th September, 2015 which showcasing the signature dishes of its was organised by ITDC. restaurants. Cleartrip.com conferred the title of Hyderabad House catered to many FEATURED HOTEL to Janpath Hotel. prestigious events among which the Hotel Kalinga Ashok achieved high Hon’ble hosted occupancy which is at par with State dignitaries from various countries the occupancy in best hotels of like Japan, Australia, Tunisia, Belarus, Bhubaneswar. China, Spain, Afghanistan, Tajikistan, Bangladesh, Netherlands, Tanzania, Renovation work of rooms and / or Mozambique, Sri Lanka, Seychelles, Public Areas at The Ashok, Samrat Germany, Singapore, Brazil, Russia and Hotel, Janpath Hotel and Patna is in Norway. In addition, Hyderabad House progress. also made catering arrangements for many VIP events at Jawaharlal Nehru The kitchen of Hotel Bharatpur Ashok Bhawan. UHFHLYHG ,62  FHUWL¿FDWLRQ ZKLOH WKH UHQHZHG FHUWL¿FDWLRQ ZDV Vigyan Bhawan hosted many important also received for the kitchens at The conferences. The following conferences Ashok, Hotel Samrat, Hotel Janpath,

82 Ministry of Tourism

Vigyan Bhawan and Hyderabad House. x Inaugural Address by Hon’ble Prime &HUWL¿FDWLRQRI.LWFKHQVRIRWKHUKRWHOV Minister of India to the “46” Session continues its validity. of the Indian Labour Conference” To celebrate important events and x Launch of “Skill India” by Hon’ble H[KLELW WKH ¿QHULHV RI JDVWURQRP\ Prime Minister of India various Food Festivals and promotions x Launch of “Smart Cities, AMRUT were organised. Some of these are : + Housing for All” by Hon’ble Prime x Mansoon Meal Mahotsava, Navratra Minister of India Sattvik Festival and Shahi Gulnaar x “International Yoga Day Conference” Festival at Hotel Janpath chaired by Hon’ble Prime Minister of x Goan Food Festival, Cocktain Kebab India Food Festival and Rethink your drink x Launch of “DD Kissan Channel” by promotion at Hotel Kalinga Ashok, Hon’ble Prime Minister of India Bhubaneswar x “Civil Services Day 2015” chaired by x Mango Food Festival, Kabab Hon’ble Prime Minister of India Festival, Awadhi Food Festival at Hotel Jammu Ashok, Jammu x “National Panchayati Raj Day” chaired by the Hon’ble Prime 12.11 Ashok Events Minister of India Ashok Events manages Events, x “Make in India” at Hannover, Conferences and Exhibitions etc. both Germany graced by the Hon’ble within the country and abroad. Over Prime Minister of India and HE the years, it has established itself as Chancellor of Germany a preferred professional conference organizer and a leading Event Manager x “State Environment & Forest with a client base that includes Govt. Ministers Conference” chaired by Departments, Ministries, Public Sector the Hon’ble Prime Minister of India Undertakings, Organisations and Ashok Events through its Event others. Management activities contributes Some of the major events handled by VLJQL¿FDQWO\ LQ JHQHUDWLRQ RI EXVLQHVV for other ITDC verticals that include Ashok Events during the year include: Hotels, Travels & Tours etc. x “National Tourism Awards 2013-14” 12.12 Ashok International Trade (AIT) conferred by Hon’ble President of India AIT Division of ITDC facilitates duty free shopping facilities to international x “National Meet on Promoting travellers. ITDC is making efforts to Space Technology Based Tools consolidate its duty free business at & Applications in Governance & the seaports. ITDC started a Duty Free Development” chaired by Hon’ble Shop at Mumbai Seaport this year Prime Minister of India taking the tally up from 8 to 9 Seaport x “Hon’ble Prime Minister’s Interaction shops in his portfolio. The other Seaport with School children” shops are operating at Kolkata, Haldia, Chennai, Mangalore, Visakhapatnam, x “Inauguration of the Birth Centenary Goa, Paradip and Mumbai seaports. of Rani Gaidinliu” by the Hon’ble In addition, ITDC is also operating duty Prime Minister of India free shop at Coimbatore airport. The

83 Annual Report 2015-16

84 Ministry of Tourism

plans are underway to operationalise released in the print media. Participation the Duty Free Shop at Kandla seaport. in Swachh Bharat Abhiyan and Tourism Day celebration. In future, ITDC plans to open duty free shops at Kakinada and Tuticorin On the cultural front, several events seaports. A large number of cities are co-ordinated to be organized at The in line for either converting existing Ashok. These consisted of lifestyle/ airports into international airports or for fashion events and media related GHYHORSLQJ JUHHQ ¿HOG DLUSRUWV $,7' functions as well as their Annual award will be keenly following these business events. “Azamgarh Festival” a cultural opportunities and bid for concession festival was organized at Amphitheatre rights of duty free shops at small airports. for a week from 01st – 07th November, 2015 in coordination with ITRHD where 12.13 Ashok Travels & Tours (ATT) craftsmen displayed their products The travel wing of ITDC - Ashok Travels and musical performances took place & Tours (ATT) is the pioneer in the travel for three evenings and was well trade providing unmatched services appreciated. like air ticketing, tourist transportation ITDC has entered into the Golden package tours, cargo delivery etc. for Jubilee Year. As a prelude to this on its PRUHWKDQ¿YHGHFDGHV foundation day an event was organised ATT is an IATA approved travel agency at The Ashok wherein a Pledge was and is also a member of various travel taken by the employees to take ITDC and tourism organisations. It has Pan- to a leading position in the Hospitality India presence with a network of four DQG 7RXULVP 6HFWRU ZKLOH IXO¿OOLQJ WKH ,$7$RI¿FHVDW'HOKL.RONDWD%DQJDORUH core objective of serving our valuable and Chennai and seven transport stakeholders and business partners branches at Mumbai, Varanasi, with humility and pride to gain their trust Aurangabad, Hyderabad, Guwahati, through providing quality service with a Patna and Ranchi. smile at all times. In its continuous process to provide 12.15 Sound and Light Shows new and superior products, ATT has ITDC is the pioneer organisation for introduced several fresh tour packages development of tourism infrastructure for its clients. including the Sound & Light Shows. 12.14 Public Relations & Culture Division :LWKLWV¿UVWHYHU6RXQG /LJKW6KRZ at Red Fort in the country 45 years ago, Public Relations & Culture Division ITDC is continuing to add more and continued its mandate to promote and more shows across the country. Sound maintain the Image of the Corporation & Light Shows at Ross Island, Andaman in the right perspective. Constant liaison & Nicobar; Shilpgram in Deoghar, with the media and organizing of press Jharkhand and Dhauli in Bhubaneshwar, meets and interviews ensured positive Odisha have been added in the last coverage and good feedback of new one year. All the shows are getting initiatives. Hospitality as extended to appreciation. The show at Dal Lake VIPs and CIPs has also been appre- (J&K) and Tilyar Lake, Rohtak (Haryana) ciated and suitable mileage received DUHLQWKH¿QDOVWDJHRIFRPSOHWLRQ7KH from the media. Sound & Light Show at Kankedam, Promoting Corporation’s image and Ranchi (Jharkhand) is also ready for SUR¿OH DGYHUWLVHPHQWV DQG H[FOXVLYH commissioning. These projects have advertorials on recent activities of ITDC suffered due to administrative reasons 85 Annual Report 2015-16

and shall be commissioned soon. projects, consultancy services to Project at Konark and Udaygiri are also Ministry of Tourism and State Tourism being implemented. Departments, Engineering works of ITDC and Joint Venture hotels. Apart from above, ITDC has prepared and submitted Detailed Project Reports The Division continues to be involved for mounting of Sound & Light Shows in renovation of various properties at Bahu Fort and Katra in Jammu; multi of ITDC. The Division is involved in dimensional show at Leh; shows at Ellora various projects like construction of and Daultabad Fort in Maharashtra; Convention Centre at Hotel Ranchi Ujjayanta Palace in Agartala, Tripura; Ashok, construction of Memorial of Smt Sirpur and Bhoramdeo in Chhattisgarh; Vidyawati ji, mother of great martyr Deotal and Chitrakoot in Madhya Shaheed Bhagat Singh at Moranwali Pradesh. These are under consideration Village, Distt Hoshiarpur (Punjab), by the Ministry of Tourism, Govt. of India. Tourism infrastructure projects development at Puri, Shree Jagannath The Ministry of Tourism is also giving Dham-Ramchandi-Prachi River Front emphasis to promote all the World at Deuli - Dhauli under Mega Circuit Heritage sites (Adarsh Monuments). (for Nabakalebara -2015), Odisha Eleven of the Adarsh monuments Museum & Picture Gallary, Ludhiana, have been shortlisted to analyse the Development of Ranchi – Saraikela feasibility of mounting Sound & Light Kharasawan Purbi Singhbum mega Shows. Besides Sound & Light Shows, circuit Jharkhand. other attractions are being considered to illuminate the monuments in a Consultancy Services have been creative manner. To start with, certain provided for infrastructure based on monuments in Sarnath and Varanasi economical viable project report at have been chosen to illuminate. Anandpur Sahib, Punjab through Ghats of Varanasi are also being transaction advisor. considered to be made a big attraction. Feasibility studies shall be conducted 12.17 Ashok Institute of Hospitality & for conducting Boat Safaris to view the Tourism Management ghats in the evening with the narration Ashok Institute of Hospitality & Tourism of their history. Management (AIH&TM) is Human The Ministry of Tourism has taken Resources Development division of LQLWLDWLYH DQG PRGL¿HG WKH JXLGHOLQHV India Tourism Development Corporation for assistance to Central Agencies for Ltd. This institute came into existence in Tourism infrastructure works which 1971 for in-house training of staff and will now cover the up-gradation of the executives in ITDC hotels. shows and to provide assistance even Skill development in Hospitality sector is for the operation and maintenance for a major need of the Nation. Due to the WKH ¿UVW WKUHH \HDUV WR HQFRXUDJH DQG wide gap between the availability and promote the evening activities including requirement of skilled manpower, the the Sound & Light Shows. focus of AIH&TM is towards reducing 12.16 Ashok Consultancy and Engineering the gap between demand and supply Services and providing skilled manpower to the Hospitality industry through the various The Ashok Consultancy and Engineering training programmes of MoT. Services Division mainly work in execution of tourism infrastructure ITDC has set up a Centre of Excellence

86 Ministry of Tourism

and Hospitality Education at Hotel (b) Imparting on–the-job training to Samrat, New Delhi. Centre of Excellence Industrial Trainees from various was inaugurated by Hon’ble Minister of professional Hospitality Institutes in Tourism on World Tourism Day. AIHTM the country. &HQWUH RI ([FHOOHQFH DI¿OLDWHG ZLWK National Council for Hotel Management (c) Designing & conducting customized and Technology commenced the Hospitality related Training for DFDGHPLF VHVVLRQ RI ¿UVW EDWFK RI  Railways, NCDC, Ministry of External students on 20th July, 2015. Affairs, Rashtrapati Bhawan and Foreign service Institute etc. AIHT&M is presently providing Education & Training Consultancy in Tourism (d) One-year diploma courses in & Hospitality Management besides Food Production, Bakery and providing training to Apprentices, and &RQIHFWLRQDU\ )URQW 2I¿FH Industrial Trainees from Institute of Housekeeping and F&B service Hotel Management and other reputed jointly with National Institute of institutes and also organizing in-house Open Schooling. Executive Development Programme for (e) AIH&TM is conducting 01 year ITDC’s Executives. As part of business Residential Training Programme strategy, AIH&TM conducts following sponsored by Ministry of DONER programme/courses: LQ YDULRXV ¿HOGV RI +RVSLWDOLW\ DW (a) 06 and 08 weeks skill development Mysore, Jaipur, Bhubaneswar and training in F&B services, Puducherry. Approximate 600 nos. Housekeeping Utility, Bakery and of students have availed the facility Patisserie and Food Production for of this course. The placement youth under the Hunar se Rozgar record of this course is above 70% Scheme of Ministry of Tourism, Govt and students are well placed in of India. Hospitality and Airlines Industry.

87 Annual Report 2015-16

(f) AIH&TM also undertakes training of schools in remote area in Churu, ITDC Executives which emphasise Rajastan. on developing Corporate Training (b) ITDC has been entrusted with Planning and Monitoring system partnership of Clean India Pilot for systematic formulations and Project at Qutab Minar, New Delhi. implementation of Annual training The Pilot Project has successfully Programme. brought various stakeholders on one (g) ITDC has commenced three years platform. B.Sc. in Hospitality and Hotel 12.20 Human Resource Management $GPLQLVWUDWLRQ DI¿OLDWHG WR 1DWLRQDO Council of Hotel Management in The total manpower of ITDC for the Catering Technology at AIH&TM year 2015-16 as on 30.11.2015 is 1458 new campus at Hotel Samrat from employees (excluding 74 direct contract the academic year 2015. employees). Out of 1458 employees, 438 employees belong to Scheduled 12.18 Environment Management Initiatives Castes (SCs), 33 to Scheduled Tribes ITDC being a responsible CPSE, has (STs), 79 to other Backward Classes adopted various eco-friendly measures (OBCs) and 212 women employees. OLNH (IÀXHQW 7UHDWPHQW 3ODQW (73  12.21 Industrial Relations Rainwater Harvesting System and energy & water conservation measures The overall industrial relations situation in its hotels. in ITDC continued to be harmonious and cordial. There was no loss of man  $OO 'HOKL EDVHG +RWHOV KDYH (IÀXHQW days in ITDC Headquarters and its units Treatment Plant (ETP) and Rainwater as on date. Harvesting System. Hotel Janpath and The Ashok has Solar Water Heating ,PSOHPHQWDWLRQRI2I¿FLDO/DQJXDJH Plant. As regards outside Delhi, Hotel Policy Jammu Ashok, Hotel Jaipur Ashok, Hotel Kalinga Ashok, Bhubaneswar, During the year, the Company continued Lalitha Mahal Palace Hotel, Mysore, its efforts to promote the use of Hindi Hotel Pataliputra Ashok, Patna and LQ RI¿FLDO ZRUN WKURXJK PRWLYDWLRQ DQG Hotel Bharatpur Ashok have ETPs. The training. Cash incentives were granted kitchen of all Delhi based units and Hotel to the employees on doing prescribed -DLSXU$VKRN DUH ,62 FHUWL¿HG  ,7'& quantum of work in Hindi. Hindi is committed to energy conservation workshops were organized to provide at every stage of its operations during practical training of noting-drafting and the year. ITDC continues to maintain other works in Hindi. Various Hindi its thrust on energy conservation and Competitions were also organized plans to install photovoltaic solar energy during Hindi Fortnight celebrations in ITDC Hotels. IRUJLYLQJLPSHWXVWRWKHXVHRIRI¿FLDO language in day-to-day work. On this 12.19 Corporate Social Responsibility occasion Lok Nritya Manchan, Hindi (CSR) Kavigoshthi and Raj Bhasha Puraskar Vitran Samaroh was also organized (a) As a CSR initiative, ITDC is in the to motivate employees and encourage SURFHVV RI ¿QDOLVLQJ SURSRVDO IRU 2I¿FLDO/DQJXDJHLQWKH&RUSRUDWLRQ constructing toilets (two) in two

88 Ministry of Tourism

89 Annual Report 2015-16

Chapter-13 Statistics, Surveys and Studies

13.1 Information and Research Activities economic and statistical research 13.1.1 The Market Research Division of the studies like Taxes levied on Tourism Ministry of Tourism is responsible Sector vis-a-vis other services sector for collection, compilation and like export, feasibility studies, etc. dissemination of information on various 13.1.3 Preparation of Tourism Satellite Account, aspects of inbound, outbound and to know the contribution of tourism in the domestic tourism in India. The statistics GDP and scenario of employment of the collected by the Division include data country, is also one of the major tasks of on foreign tourist arrivals, domestic and the division. foreign tourist visits, foreign exchange 13.2 Foreign Tourist Arrivals (FTAs) earnings from tourism, etc. 13.2.1 The number of FTAs recorded during 13.1.2 Periodical surveys are also undertaken 2015 was 80.27 lakhs with a growth WRDVVHVVWKHSUR¿OHRILQWHUQDWLRQDODQG of 4.5%, as compared to the FTAs of domestic tourists, expenditure patterns, 76.79 lakhs during 2014 with a growth tourist preferences, satisfaction levels, of 10.2%, as compared to the FTAs of etc. Based on the requirement of the 69.67 lakhs in 2013. Ministry, this Division also undertakes tourism surveys, studies for preparation 13.3 Foreign Exchange Earnings (FEEs) of master plans/ perspective plans/ from Tourism Detailed Project Reports (DPRs) for 13.3.1 Tourism is an important sector of Indian development of tourism in the country, economy and contributes substantially

90 Ministry of Tourism

in the country’s foreign exchange dollars during January- December 2015 earnings. were US$ 21.071 billion as compared 13.3.2 FEEs from tourism in rupee terms during to US$ 20.236 billion during January- 2015 were Rs.1,35,193 crore with a December 2014. growth of 9.6% as compared to the FEE A statement giving FTAs in India and of Rs.1,23,320 crore during 2014. FEEs from tourism for the years 2000 13.3.3 The FEEs from tourism in terms of US to 2015 is given below:

Percentage Percentage Foreign Exchange Percentage Foreign Exchange Change Foreign Tourist Change Over Year Earnings Change Over Earnings Over Arrivals (in nos.) Previous (Rs. Crore) Previous Year (Million US$) Previous Year Year 2000 26,49,378 6.7 15,626 20.6 3,460 15.0 2001 25,37,282 (-)4.2 15,083 (-)3.5 3,198 (-)7.6 2002 23,84,364 (-)6.0 15,064 (-)0.1 3,103 (-)3.0 2003 27,26,214 14.3 20,729 37.6 4,463 43.8 2004 34,57,477 26.8 27,944 34.8 6,170 38.2 2005 39,18,610 13.3 33,123 18.5 7,493 21.4 2006 44,47,167 13.5 39,025 17.8 8,634 15.2 2007 50,81,504 14.3 44,360 13.7 10,729 24.3 2008 52,82,603 4.0 51,294 15.6 11,832 10.3

91 Annual Report 2015-16

2009 51,67,699 (-)2.2 53,700 4.7 11,136 (-) 5.9 2010 57,75,692 11.8 64,889(P) 20.8 14,193(P) 27.5 2011 63,09,222 9.2 77,591(P) 19.6 16,564(P) 16.7 2012 65,77,745 4.3 94,487(P) 21.8 17,737(P) 7.1 2013 69,67,601 5.9 1,07,671(PR) 14.0 18.445(PR) 4.0 2014 76,79,099 10.2 1,23,320(PR) 14.5 20.236(PR) 9.7 2015 80,27,133 4.5 1,35,193 (PR) 2.6 21.071 (PR) -4.1 (P) Provisional, (PR) Provisionally Revised estimates 13.4 Domestic Tourism insurance, etc., while computing the 13.4.1 The estimates of domestic tourism are GDP of the country. However, the compiled on the basis of data furnished System of National Accounts is not able by State Governments /Union Territory to measure the growth and contribution Administrations and other information of tourism in GDP. This is because available with the Ministry of Tourism. tourism is not an industry in the way The number of domestic tourist visits LQGXVWU\ LV GH¿QHG LQ WKH 6\VWHP RI during the year 2014 were 1290 million National Accounts. (Provisional), showing a growth of 13.6.2 Instead, tourism is a demand based 12.92% over 2013. FRQFHSWGH¿QHGQRWE\LWVRXWSXWEXWE\ 13.5 Surveys & Studies LWV XVH ,QGXVWULHV GH¿QHG LQ 1DWLRQDO Accounts, such as air transport, hotels 13.5.1 The Surveys & Studies commissioned & restaurants, etc. produce the same by the Ministry of Tourism are useful in output irrespective of whether it is getting inputs for formulation of policies consumed by tourist or non-tourist. and programmes for the development of While the total output of these industries tourism in the country. The Ministry also is captured by the National Accounts, it SURYLGHVFHQWUDO¿QDQFLDODVVLVWDQFHWR is only the consumption by tourists that State Governments/UT Administrations GH¿QHV WKH WRXULVP HFRQRP\ ZKLFK for the preparation of Master Plans/ is not readily available in the National Detailed Project Reports (DPRs)/ $FFRXQWV 7R DVVHVV WKH VSHFL¿F Feasibility Studies and conducting contribution of tourism, the need for a statistical surveys/studies. Tourism Satellite Account (TSA) thus 13.5.2 Details of Surveys, Studies, DPRs, etc. arises. currently ongoing or completed during 13.6.3 The 1st Tourism Satellite Account for 2015-16 (as on 31.01.2016) are given India (TSAI) for the reference year at Annexure -I. 2002-03 was prepared in the year 2006. 13.6 Tourism Satellite Account The 2nd TSAI was prepared in 2012 13.6.1 It is important to know the contribution for the reference year 2009-10. As per nd of tourism in the total economy and the 2 TSAI-2009-10 and subsequent the total jobs in the country. National estimation for the next three years Accounts (prepared every year by namely 2010-11, 2011-12 and 2012- Ministry of Statistics & PI) measure 13 the contribution of tourism to total the growth and contribution of various Gross Domestic Product (GDP) and sectors like manufacturing, agriculture, employment of the country were as services such as banking, transport, given below:

Contribution of Tourism in GDP of the Country (%) Contribution of Tourism in Employment of the Country (%) Year Direct Indirect Total Direct Indirect Total 2009-10 3.68 3.09 6.77 4.37 5.80 10.17 2010-11 3.67 3.09 6.76 4.63 6.15 10.78 2011-12 3.67 3.09 6.76 4.94 6.55 11.49 2012-13 3.74 3.14 6.88 5.31 7.05 12.36

92 Ministry of Tourism

93 Annual Report 2015-16

Chapter-14 Gender Equality

14.1 Tourism is a service industry with a The Ministry has a Grievances Cell strong female presence. That is all the for women to address problems and more reason why gender sensitization grievances faced by them. and ensuring equal rights to the women and men are important concerns of the Ministry. The Ministry of Tourism is committed to the Articles 15, 16 & 39 of the Constitution of India that prohibit discrimination of any form against women and to provide for equal opportunity and equal pay for equal work, irrespective of sex.  :RPHQ 2I¿FHUV LQ WKH 0LQLVWU\ DUH posted at the Headquarters, in Regional 2I¿FHVDQGDOVRLQWKH2YHUVHDV2I¿FHV The women employees of this Ministry play a pivotal role in the organization of conferences, seminars, exhibitions & road shows of national and international importance.

94 Ministry of Tourism

Chapter-15 Welfare Measures

15.1 Scheduled Castes/Scheduled Tribes/ in the Ministry for (i) Scheduled Castes/ OBCs/Person with Disabilities (PWD) Scheduled Tribes/PWDs and (ii) OBCs; to ensure proper implementation of As per instructions of Department policy of reservation in services. of Personnel & Training, separate /LDLVRQ RI¿FHUV KDYH EHHQ DSSRLQWHG 15.2 Employment Opportunities to Person with Disabilities (PWD) To ensure their participations in the Central Government, the Ministry also WRRNXSWKHPDWWHUZLWKDWWDFKHGRI¿FHV in 2015-16 to earmark certain posts in Group C category before reporting of vacancies to Staff Selection Commission (SSC) During 2015-16, while reporting YDFDQFLHVRI7RXULVW,QIRUPDWLRQ2I¿FHU (TIO), Jr. Stenographer, LDC to SSC, two vacancies of TIOs, one vacancy of Jr. Stenographer and one vacancy of LDC have been earmarked for PWD.

95 Annual Report 2015-16

Chapter-16 Vigilance

16.1 A separate vigilance wing in this programme on public procurement Ministry has been functioning to deal conducted by National Institute of with various vigilance matters. Financial Management, Faridabad

Emphasising the need of preventive vigilance, especially on public procurement, the instructions issued from Central Vigilance Commission / Department of Expenditure have been suitably informed to the divisions concerned in the Ministry from time to time.

 'XULQJ  ¿YH RI¿FLDOV IURP WKH Ministry (Hqrs.), including attached RI¿FHVKDGSDUWLFLSDWHGLQDZHHNWUDLQLQJ

96 Ministry of Tourism

Chapter-17 Court cases

17.1 To seek pay parity with cadres of Central working in the Ministry of Tourism with Secretariat Services(CSS) / Central RI¿FHUV RI WKH VDPH JUDGH LQ &66 Steno-graphers Secretariat Services CSSS, upon implementation of 6th CPC, (CSSS) in the grade of Assistant VRPHRI¿FLDOVLQWKHVHJUDGHVKDG¿OHG Director, Senior Stenographer, Assistant applications (1791/2013, 1792/2013, 1794/ 2013, 1795/2013 & 1796/ 2013) in the Hon’ble CAT Delhi during 2013- 2014.  :KLOH ¿OLQJ WKH FRXQWHU UHSO\ E\ WKH Ministry of Tourism and on behalf of Department of Expenditure, simultaneously, the Ministry of Tourism has been pursuing the matter with Department of Expenditure, and in the case of Senior Stenographer, the Central Government (Department of Expenditure) has granted Grade Pay of Rs. 4600/- at par with Stenographer Grade ‘C’ of CSSS. Consequent to this, an O.A. No. 1794/2013 has been withdrawn by the applicants.

97 Annual Report 2015-16

The following cases of the Ministry of Tourism, Hqrs. Estt., New Delhi are pending before the Central Administrative Tribunal (CAT)/High Court/Supreme Court in respect of Administration-I Division as on December, 2015.

Sl. Case/Petition No. Brief particulars of Court/Bench &DVH¿OHGE\ Status of the case No. and date case (1) (2) (3) (4) (5) (6) Revision of grade Next date of hearing: 1 O. A. No. 1791/2013 Hon’ble CAT, New Delhi Shri Raj Kumar pay 28.01.2016 Revision of grade Next date of hearing: 2 O. A. No. 1792/2013 Hon’ble CAT, New Delhi Shri Sunder Lal pay 28.01.2016 Revision of grade Next date of hearing: 3 O. A. No. 1795/2013 Hon’ble CAT, New Delhi Shri Ajit Pal pay 28.01.2016 Revision of grade Next date of hearing: 4 O. A. No. 1796/2013 Hon’ble CAT, New Delhi Smt. Anita Kapoor pay 28.01.2016

O. A. No. 1639-1644 Mrs. Kiran Chawla, Regularization of ad- 5 Hon’ble Supreme Court Pending(Not listed yet) of 2012 JR. Steno, M/o &ors hoc services

O. A. No. 532-1644 of 6. Hon’ble CAT, Delhi Shri P. P. Singh Appeal against penalty Jan, 2016 2015

Shri Mrituanjaya Seeking relief in Next date of hearing: 7 O. A. No. 1465/2014 Hon’ble CAT, Delhi Mishra disciplinary case. 07.04.2016

98 Ministry of Tourism

99 Annual Report 2015-16

Chapter-18 Departmental Accounting Organisation

18.1 Secretary (Tourism) is the Chief (Rs. in crore)

Accounting Authority of the Ministry Revenue Section of Tourism. He discharges this Plan 1478.15 responsibility with the assistance of Non-Plan 89.87 the Additional Secretary & Financial Capital Section Adviser (AS&FA) of the department and Plan 5.05 the Chief Financial Controller. Non-Plan 0.00 Total 1573.07 18.2 The Chief Financial Controller heads the accounting organization and reports to 18.2.1 PrinciSDO$FFRXQWV2I¿FH the Secretary through the AS&FA. The Accounting organization comprises of The functions of Principal Accounts WKH3ULQFLSDO$FFRXQWV2I¿FHRQH3D\ 2I¿FHDUHDVXQGHU  $FFRXQWV 2I¿FH DQG ,QWHUQDO $XGLW (i) Consolidation of the accounts Wing in Ministry of Civil Aviation located of the Ministry of Tourism in at Safdarjung Airport, New Delhi. the manner prescribed by the Controller General of Accounts. Ministry of Tourism operates Grant No.97 for which the budget Provision (ii) Preparation of Annual Accounts of during 2015-16 is as under: Ministry of Tourism, submission of

100 Ministry of Tourism

Statement of Central Transactions necessary liaison with the and the materials for the Finance Controller General of Accounts Accounts of the Union Government 2I¿FH 0LQLVWU\ RI )LQDQFH DQG (Civil) to the Controller General of to effect overall coordination and Accounts, Ministry of Finance. control in accounting matters. (iii) Payment of Loans/Grants-in-aid (vi) Maintaining Appropriation Audit to the State/UT Governments Registers for the Ministry of through the Reserve Bank of Tourism as a whole and to watch India. the progress of expenditure under various Grants operated by this (iv) Issue of Inter Departmental Ministry. Authorisation to various ministries such as Ministry of External Affairs, (vii) Arranging internal inspection of Ministry of Urban Development, payments and the accounting etc. records maintained by various subordinate formations and Pay & (v) Preparation of Accounts $FFRXQWV2I¿FHRIWKLV0LQLVWU\DQG keeping in view the objective of inspection of records pertaining to management accounting system, the transactions of the Ministry rendition of technical advice to Pay of Tourism, maintained in Public  $FFRXQWV 2I¿FH PDLQWDLQLQJ Sector Banks. 101 Annual Report 2015-16

18.2.2 Pay $FFRXQWV2I¿FH (iv) 7KH 3D\ DQG $FFRXQWV 2I¿FH compiles the monthly accounts on 7KH IXQFWLRQV RI 3$2 RI¿FH DUH DV the basis of the receipts collected under:- and the payments authorized by L 3D\ $FFRXQWV 2I¿FH 7RXULVP  various Drawing and Disbursing carries out pre check of bills 2I¿FHUV &KHTXH 'UDZLQJ DQG submitted by the 3 Non Cheque 'LVEXUVLQJ 2I¿FHUV DQG VXEPLW 'UDZLQJ  'LVEXUVLQJ 2I¿FHUV these accounts to the Principal (DDOs) working under Pay and $FFRXQWV2I¿FH $FFRXQWVRI¿FH 7RXULVP ORFDWHG at New Delhi for payment. (v) Maintenance of General Provident LL   7KH 3D\ DQG $FFRXQWV 2I¿FH Fund accounts, Monitoring and authorize Cheque Drawing & timely transfer funds of employees 'LVEXUVLQJ 2I¿FHUV WR RSHUDWH opted New Pension Scheme funds up to a certain level through contribution of employees who issue of “LETTER OF CREDIT”. KDYH MRLQHG RI¿FH DIWHU  All payments made by CDDOs to NSDL, settlement of Inward are subject to post-check/ and outward claims from various internal audit and shortcomings / ministries/AGs and timely discrepancies in such payments SD\PHQW RI UHWLUHPHQW EHQH¿WV are pointed out in various reports. of Government employees, LLL  7KH3D\ $FFRXQWV2I¿FHPDNHV including authorization of pension, payment of Loans/Grants-in-aid to Commutation, Gratuity, Leave statutory bodies/other institutions. Encashment, etc.

102 Ministry of Tourism

18.2.3 Internal Audit required to audit the implementing agencies for various schemes Internal Audit wing functions as and programmes of the Ministry/ an important tool for reviewing of Department. DFFRXQWLQJ¿QDQFLDODQGDGPLQLVWUDWLYH functions. It highlights the important Internal Audit shall also check the DUHDVRIGH¿FLHQFLHV7KH,QWHUQDO$XGLW initial accounts maintained in the provides a basis for taking remedial H[HFXWLYHRI¿FHVWRDVFHUWDLQWKH and corrective measures to avoid audit extent of following of the rules objections. and regulations, system and procedures in accounting and A control register is maintained by ¿QDQFLDO PDWWHUV 7KH VFUXWLQ\ Internal Audit wing to watch units due would cover checking of all IRU DXGLW GXULQJ HQVXLQJ ¿QDQFLDO \HDU accounting records including and on this basis future plan is prepared those relating to fund accounts, on quarterly basis subject to availability loans and advances and of resources of budget, manpower etc. examination of records relating (I) Scope of Internal Audit WR SK\VLFDO YHUL¿FDWLRQ RI VWRUHV equipments, tools and plant. The  7KH 3ULQFLSDO $FFRXQWV 2I¿FH accounts of all grantee Institutions WKH3D\DQG$FFRXQWV2I¿FHVDV or Organizations are also open ZHOODVWKHRI¿FHVRIWKH''2V to inspection by the sanctioning in Ministries/Departments, other authority and audit, both by the *RYW RI ,QGLD RI¿FHV DEURDG Comptroller and Auditor General are within the jurisdiction of of India under the provision of internal audit. In addition to these CAG (DPC) Act 1971 and internal RI¿FHV LQWHUQDO DXGLW VKDOO EH audit by the Principal Accounts

103 Annual Report 2015-16

2I¿FHVRIWKH0LQLVWU\RI7RXULVP areas in accounting and whenever the Institution or other connected records; Organization is called upon to do (v) Coordination with other so. Ministries and C.G.A. (II) Duties of Internal Audit regarding internal audit procedures; As per para 12.3.1 of Civil Accounts Manual the duties of (vi) Periodical review of all the internal audit organisation will accounts records; include the following: (vii) Pursuance/settlement of objections taken in test audit (i) To Study of accounting notes issued by statutory procedures prescribed for DXGLW RI¿FHV DQG RWKHU the department with a view matters relating to statutory to ensuring that they are audit; correct, adequate and free from any defects or lacunae; (viii) To examine and report on points or irregularities (ii) Watch over the brought to its notice by the implementation of the 3ULQFLSDO $FFRXQWV 2I¿FH prescribed procedures and PAOs and the orders issued from time to time. (ix) Preparation and submission of Annual Review on (iii) Scrutiny and check of performance of internal payments and accounting audit wing to the Controller work of the accounting units; General of Accounts. (iv) Investigation of important

(III) Internal Audit Performance Below is the table showing performance of internal audit:

Units due for audit No. of units audited No. of units due for audit No. of units audited 2014-15 2015-16 Outside Delhi 43 11 43 08 Delhi 05 02 05 04 Overseas 14 01 14 Nil Total 62 14 62 12

(IV) Risk Based Audit Risk Based Audit of a scheme is an assessment of the scheme to see if The audits we conduct today are to a the resources are being managed with large extent compliance based, which GXH UHJDUG IRU HFRQRP\ HI¿FLHQF\ check the rules and accounts. In recent & effectiveness and accountability years the concept of performance Audit/ requirement are being met reasonably. Risk Based Audit has become important tool for the management as it assess the 18.3 Use of Information Technology HFRQRP\ HI¿FLHQF\ DQG HIIHFWLYHQHVV Application of scheme and may contribute to 7KH RI¿FH RI WKH &KLHI )LQDQFLDO better Govt. spending, better public Controller has taken a number of accountability and management. measures to implement Computerization 104 Ministry of Tourism

and introduce IT for overall improvement the Headquarters to generate and transparency in the accounting expenditure statement at any function of the Ministry, in accordance given point of time for managerial with the guideline issued by the Ministry decision making purpose. The of Finance and Controller General of status of expenditure can be Accounts. glanced through at any time with help of e-Lekha. (i) Compact (iv) Public Financial Management One of the important initiatives in System (PFMS) formerly Computerization of Accounting CPSMS. System, taken at the initiative of the O/o Chief Financial Controller Public Financial Management is the implementation of Compact System (formerly CPSMS) is a package which touches upon the system/ portal to monitor plan and functioning of most of the areas Non-Plan schemes developed by LQ WKH 3D\  $FFRXQWV 2I¿FH WKH2I¿FHRIWKH&RQWUROOHU*HQHUDO The overall objective toward of Accounts. All payments of plan development of COMPACT has and Non-Plan expenditure except been to achieve accuracy and salary, GPF and pension are speed in various functions of the passed through this portal. Pay DQG $FFRXQWV 2I¿FH 7RXULVP  3D\ $FFRXQWV2I¿FHLQDGGLWLRQ has come on PFMS portal on to removing routine drudgery 1st January 2016. The following of manually writing. Computer functions are performed in PFMS support is being used through portal for implementation of the this package to ensure that once functions. Necessary assistance the accounts data are entered; is provided by the Principal the same can be used at various $FFRXQWV RI¿FH WR UHVSHFWLYH places without the need of re- implementing agencies such as entering for other purposes like PAO, CDDO and Programme reconciliation, ex-chequer control, Divisions. compilation of monthly accounts, or generating MIS reports etc. (a) Registration of PFMS users such as PAOs, CDDOs & (ii) Now after introduction of Public Programme Divisions. Financial Management System (PFMS) formerly CPSMS portal (b) A interface with PFMS and from January 2016, only salary, RBI has been established GPF and pension payments will recently and the clearance be passed through COMPACT. memos are received on the same day from RBI through However these payments are the PFMS system. also subsequently integrated with PFMS. (c) Generation of e-bill for payment to states of Sikkim. (iii) E-Lekha (d) Payment of grants in aid to the  7KH3D\DQG$FFRXQWV2I¿FHRIWKLV State and UT Governments organization is regularly uploading are being made by the the data in e-lekha on daily basis 3ULQFLSDO $FFRXQWV 2I¿FH at website www.cga.nic.in/elekha/ through PFMS using digital elekhahome.asp. This facilitates VLJQDWXUHFHUWL¿FDWH

105 Annual Report 2015-16

(e) Monitoring through various (www.cga.nic.in). There is reports in PFMS Portal, the an initiative namely “Bharat Monthly MIS is also submitted Kosh” for collection of online online to Controller General of receipts on PFMS. Accounts through its website

106 Ministry of Tourism

Chapter-19 Important Audit Observation

19.1 As on date there is no pending paras against this Ministry.

107 Annual Report 2015-16

Chapter-20 Implementation of Right to Information (RTI) Act, 2005

20.1 To promote transparency and 20.2 Information regarding activities of this accountability, the Right to Information Ministry is available for public on the Act (RTI Act), 2005 has already been above said website and is also kept in implemented in this the library. Ministry. In accordance with the provision 20.3 Information otherwise which are not of Section 4 (I) (b) DYDLODEOH DW WKH RI¿FLDO ZHEVLWH PD\ of this Act, the Ministry has posted be obtained by the Citizens of India on information and Guidelines on various payment of requisite fees as prescribed schemes, projects and programs in the Right To Information Act, 2005. being implemented by it along with its organizational set-up, functions and 20.4 Nineteen First Appellate Authorities’ GXWLHVRILWVRI¿FHUVDQGHPSOR\HHVHWF )$$V  DQG ¿IW\ HLJKW &HQWUDO 3XEOLF Records and documents etc. have been ,QIRUPDWLRQ 2I¿FHUV &3,2V  KDYH PDGHDYDLODEOHRQWKH0LQLVWU\¶VRI¿FLDO DOUHDG\ EHHQ QRWL¿HG E\ WKH 0LQLVWU\ website www.tourism.gov.in under a distinct section namely RTIA. It has also who are responsible for furnishing been hyperlinked appropriately to other information to the Citizens within their sections of the website of this Ministry. distinct functional domain.

108 Ministry of Tourism

109 Annual Report 2015-16

Chapter-21 Progressive Use of Hindi

21.1 7KHRI¿FLDOODQJXDJHGLYLVLRQXQGHUWKH Rs. 30,000 and Rs. 20,000 respectively, Ministry of Tourism, is responsible for and one consolation prize of Rs. LPSOHPHQWDWLRQRIWKHRI¿FLDOODQJXDJH 10,000. Four books have been awarded SROLF\RIWKHXQLRQ2I¿FLDO/DQJXDJHV the prizes for the year 2013-14. Entries $FW  2I¿FLDO /DQJXDJH 5XOHV for the year 2014-15 have been invited 1976 and various orders issued by the under the scheme. 'HSDUWPHQWRI2I¿FLDO/DQJXDJHLQWKH 21.3 2/,& 2I¿FLDO/DQJXDJH,PSOHPHQWDWLRQ Ministry as well as in its subordinate Committee) is constituted in the RI¿FHV 8QGHU WKH 2I¿FLDO /DQJXDJHV Ministry quarterly meetings of which Act.1963, various documents such were held on 30.06.2015, 29.09.2015 as Annual Report, Statistical Report, and 29.12.2015 during the year Parliament Questions and other papers 2015-16. are translated into Hindi. 21.4 Special Measures for Promoting the 21.2. The Ministry of Tourism has a scheme Use of Hindi (introduced in 1989) named “Rahul Sankrityayan Parayatan Puraskar L 2I¿FHV QRWL¿HG XQGHU UXOH Yojana” to award books written originally 10(4): 7RWDO  RI¿FHV RI WKH in Hindi on subjects related to Tourism. 0LQLVWU\ KDYH EHHQ QRWL¿HG VR 8QGHU WKLV VFKHPH WKHUH DUH ¿UVW far under the rule 10(4) for doing second and third prizes of Rs. 40,000, 2I¿FLDOZRUNLQ+LQGL

110 Ministry of Tourism

ii. Incentive scheme and cash Competitions such as Hindi Award – Prizes under the Noting-Drafting, Rajbhasha Hindi annual Incentive scheme for Aur Anuwad, Bhartiya Paryatan GRLQJ RULJLQDO 2I¿FLDO ZRUN LQ Gyan. Etc. were held during this Hindi for the year 2013-14 is to period. Two competitions were EH DZDUGHG DV WKH FODUL¿FDWLRQ also organized for MTS. Total eight sought by the Ministry from the competitions for 14 categories 'HSDUWPHQWRI2I¿FLDO/DQJXDJH ZHUHKHOGLQZKLFKRI¿FHUVDQG is not yet received. However, employees participated and they action for awarding prizes for the won 67 prizes. On 30th November, year 2014-15 has been initiated. 2015 a “Puraskar Samaroh (Prize- awarding function)” was organized iii. Hindi Diwas and Hindi in the Ministry of Tourism, in which Pakhwada: On the eve of Hindi Secretary (Tourism) gave away Diwas message of Hon’ble Home FDVK DZDUGV DQG FHUWL¿FDWHV WR Minister and an appeal of Hon’ble winners of the competitions. Tourism Minister was circulated among the staff of the Ministry. iv. Hindi Workshop: Two Hindi Hindi Pakhwada was organized workshops, one on noting-drafting in the Ministry of Tourism from in Hindi and other on doing Hindi 14th-28th September, 2015. work on Computer were organized

111 Annual Report 2015-16

on 28 September, 2015 during 21.8 InVSHFWLRQ RI WKH RI¿FHV RI 0LQLVWU\ Hindi Pakhwada. by the Parliamentary Committee on RI¿FLDOODQJXDJH 21.5 Hindi Salahakar Samiti Hindi Salahakar Samiti of the Ministry The second sub-committee of the of Tourism is re-constituted under the 3DUOLDPHQWDU\ &RPPLWWHH RQ 2I¿FLDO chairmanship of the Hon’ble Minister of Language inspected the IHM, Srinagar, 6WDWHIRU7RXULVP ,& ,WV¿UVWPHHWLQJ India Tourism Aurangabad and India was held on 16.09.2015. Follow up Tourism, Port Blair to enquire about the action on the minutes of the meeting XVHRI+LQGLLQWKHVH2I¿FHV2I¿FHUVRI has been initiated. this Ministry represented on behalf of the Ministry in these inspection meetings.  ,QVSHFWLRQ RI WKH RI¿FHV E\ WKH RI¿FHUVRIWKH0LQLVWU\ 21.9 Publication of ‘Atulya Bharat’ in-  7KH 2I¿FLDOV RI WKH 2/ 'LYLVLRQ RI WKH house journal Ministry inspected its 07 subordinate As per decision of the meeting of Hindi RI¿FHV RXWVLGH 'HOKL WR UHYLHZ WKH Salahakar Samiti, held on 16.09.2015 an progress of the use of Hindi in their in-house quarterly Hindi journal named working. India Tourism Delhi has also ‘Atulya Bharat’ has been published by been inspected during the year. 0th 21.7 Inspection of the Sections/Divisions September, 2015 onward. of the Ministry 21.10 Department Website  2I¿FHUVDQGHPSOR\HHVRI2/'LYLVLRQ inspected various sections of the The Ministry has two websites out of Ministry to review the progress of the which one is bilingual while the process use of Hindi and suggested various RI PDNLQJ WKH VHFRQG RI¿FLDO ZHEVLWH measures to improve the use of bilingual has already been initiated. Hindi in their working.

112 Ministry of Tourism

113 Annual Report 2015-16

Chapter-22 Swachh Bharat Mission

22.1 A Project Monitoring Unit (PMU) under implemented; Swachh Bharat Mission has been set v. Monitoring of initiatives taken up in up in the Ministry of Tourism and it has collaboration with the MoT; started functioning from December 2015. vi. Collection, compilation, analysis and SXEOLFDWLRQRIVWDWLVWLFDOGDWDVSHFL¿F The functions of the PMU, Swachh to the Campaign in terms of an Bharat Mission of the Ministry of Tourism annual report and other reports that are as under: may be required or called for; i. To serve as the Secretariat for the vii. Interaction with the other Ministries, Swachh Bharat Abhiyan/Campaign States /UTs and the stakeholders Clean India; through appropriate means ii. To assist in formulation of strategies including meetings, conferences related to Swachh Bharat Abhiyan / and workshops to take the initiative Campaign Clean India; forward through State agencies; and

iii. To maintain Swachh Bharat Abhiyan/ viii. Any other work, whether connected CCI Website; directly or indirectly with the Abhiyan/ iv. Inspection of initiatives being Campaign, which may be assigned. 114 Ministry of Tourism

Various Campaigns/drives were (Shirdi), Shiromani Gurdwara organized during the year within the Prabandhak Committee, Amritsar, Delhi Ministry as well as in the training and Wakf Board, Shri Mata Vaishno Devi educational institutions under the Shrine Board, Jammu, Sacred Heart Ministry. The following Special thematic Cathedral, New Delhi, Bodhgaya Temple drives were undertaken during the year: Management Committee and Tirumala ‡ Cleanliness Drive-22nd-26th June, Tirupati Devasthanams Trust Board. 2015, Special Drives for cleanliness and ZHHGLQJ RXW RI ¿OHV DUH WDNHQ XS IURP ‡ National Sanitation/ Cleanliness time to at the hotel establishments under th st Campaign-25 -31 October, 2015 ITDC, and training and educational and institutions under the Ministry of Tourism. ‡ Special Campaign- 18th-27th 407 street vendors nominated by December, 2015. National Association of Street Vendors of India (NASVI) have been trained at 12 22.2 A theme based cleanliness drive at IHMs upto February 2016. religious places, tourism and heritage sites has being initiated in collaboration 22.3 The Ministry of Tourism is in collaboration with Shri Sai Baba Sansthan Trust with the CSR wings of Public Sector

115 Annual Report 2015-16

Undertakings like BHEL, ONGC, and piles at various tourist destinations NBCC for designing and implementing across the country. In the pilot phase, 25 certain schemes under Swachh Bharat PRQXPHQWVLGHQWL¿HGDV$GDUVK6PDUN Mission. The PMU is also in the by ASI have been taken up. A Nodal process of roping in more PSUs and 2I¿FHUDWHDFKRIWKHVHPRQXPHQWV corporate entities in the private sector has been made responsible to ensure for more CSR- supported activities to be clearing of the garbage piles reported. undertaken. 7KH $6, QRGDO RI¿FHU ZLOO XSGDWH WKH database on completion of the task so 22.4 The Ministry of Tourism launched a that the system can send SMS to the mobile application called Swachh complainant that his /her complaint has Paryatan on 22 February, 2016 which will been attended to successfully. let visitors to report unattended garbage

116 Ministry of Tourism

117 Annual Report 2015-16

Annexure-I List of Surveys/Studies

A. Surveys/Studies completed during the i. Arunachal Pradesh year 2015-16 ii. Assam 1. Study on Development of Cleanliness iii. Goa Index for Cities iv. Himachal Pradesh 2. Study of Taxes levied on Tourism v. Jharkhand sector vis-à-vis Export Sector vi. Karnataka 3. State – wise comparison of vii. Maharashtra characteristics of domestic trips in India – A Study based on Domestic viii. Odisha Tourism Survey, 2008 – 09 ix. Puducherry and 4. How households of different socio x. Uttar Pradesh – economic backgrounds spend on 6. Tourism Survey for the State Tamil tourism – A comparative study based Nadu. on Domestic Tourism Survey, 2008 – 7. Tourism Survey for the UT of 09 Puducherry. 5. Regional Tourism Satellite Account 8. Study to determine why the for 10 States/Union Territories (Ph.- potential candidates are not II) namely:- interested in IITTM Bhubaneswar 118 Ministry of Tourism

and to assess the potential of an 3. Development of Tourist Circuit –Ziro- IITTM Centre in Bihar. Kurung Kumey circuit in Arunachal Pradesh. 9. Study to Develop methodology for impact assessment study of last 4. Development of Tourist Circuit in three years participation in the Major Itanagar –Ziro- Daporijo –Aalo two festivals i.e. WTM London & ITB, -Pasighat circuit in Arunachal Berlin. Pradesh. 5. Construction of Eco-Tourism at Huru Pahar Roing in Arunachal Pradesh. B. Detailed Project Reports (DPRs), prepared by State Governments under 6. Development of Heritage Site at the Market Research Professional Pemaziling Menchuka, West Siang Services Scheme, completed during District in Arunachal Pradesh. the year 2015-16 7. Development of Rural Tourism at 1. Bhalukpong-Bomdila & Tawang Dolum village, Upper Subansiri (Mega) Circuit in Arunachal Pradesh. district in Arunachal Pradesh. 2. Developmnt of Tourist Circuit in 8. Development of Rural Tourism at Pasighat-Jengging –Yingkiong- Chulyu village, Lower Subansiri Tuting Circuit in Arunachal Pradesh. district in Arunachal Pradesh. 119 Annual Report 2015-16

9. Longsa-Chare-Longkhum-Helipong- with Planning for Infrastructure Tuensang –Circuit in Nagaland. Development in Uttarakhand. 10. Naginimora - Wajcgubg - Mon- 6. Study in Overseas Market of Chenmoha – Circuit in Nagaland. Russian, Japan, South Korea, 11. New Secretariat – Sendenyu – Germany, Turkey and South Africa. Terogvunyu – Tesophenyu - K.Station  6RFLDO0HGLDDVRQLQÀXHQFHUDPRQJ – Asukikha- Circuit in Nagaland. foreign tourists visiting India. 12. Dzu -U – Chakhabama – Kekruma 8. Study on Functioning of Tourism – Longmatra – Likhimro-Circuit in Police in States/ UTs and Nagaland. documentation of Best Practices. 13. Integrated Tourist Destination at 9. Study on devising International Longsa at Mokokchung in Nagaland. Benchmarking/ Parameters for 14. Integrated Tourist Destination to awarding star rating to Hotels. Razhaphema Basa, Dimapur in  6WXG\ RQ ,GHQWL¿FDWLRQ RI +LQGX Nagaland. Pilgrimage Circuit Linking various 15. Integrated Tourist Destination at sites in Nepal with Bordering states Jakhama, Kohima in Nagaland. of India. 16. Integrated Tourist Destination at 11. Tourism Survey for the State West Chumukedima in Nagaland. Bengal. 17. Food Craft Institute at Niuland in 12. Tourism Survey for the UT of Daman Nagaland. & Diu. 18. Sangnyu village at Mon in Nagaland. 13. Tourism Survey for the UT of Dadra 19. Chuchuyimlang village at & Nagar Haveli. Mokokchung in Nagaland. 14. Tourism Survey for the UT of 20. Seithekima old village at Dimapur in Lakshadweep. Nagaland. 15. Tourism Survey for the State Mizoram.

C. Ongoing Surveys/Studies of Ministry 16. Tourism Survey for the State Tripura. of Tourism 2015-16 17. Tourism Survey for the State Arunachal Pradesh. 1. Survey on Prioritization of 18. Tourism Survey for the State Manipur International tourists in Ladakh & Valley of Kashmir. 19. Tourism Survey for the State Nagaland. 2. International Passenger Survey for 2014-15. 20. Tourism Survey for the State Meghalaya. 3. Study on Impact Assessment for Fairs & Festivals. 21. Tourism Survey for the State Jammu & Kashmir. 4. Study on Adventure Tourism Industry Statistics. 22. Tourism Survey for the UT of Chandigarh. 5. Study on Tourism Carrying Capacity of Existing & Potential Destinations 23. Tourism Survey for the UT of Andaman & Nicobar Islands.

120 Ministry of Tourism

Annexure-II ,QGLDWRXULVP2I¿FHVLQ,QGLD

5HJLRQDO2I¿FHV 1. Chennai 5. Goa 2. Guwahati 6. Hyderabad 3. Kolkata 7. Imphal 4. Mumbai 8. Indore 5. New Delhi 9. Jaipur 10. Kochi 2WKHU2I¿FHV 11. Naharlagun (Itanagar) 1. Agra 12. Patna 2. Aurangabad 13. Port Blair 3. Bengaluru 14. Shillong 4. Bhubaneswar 15. Varanasi

121 Annual Report 2015-16

ANNEXURE - III ,QGLDWRXULVP2I¿FHV$EURDG

Sl. 2SHUDWLRQ6WDWLRQ &RXQWULHV&RYHUHG No. (I) $PHULFD

1. New York All States on the East Coast of USA, South America up -to Columbia/Venezuela 2. Los Angeles All States on the West Coast of USA up to Panama

3. Toronto Canada and Greenland

(II) Australasia

1. Sydney $XVWUDOLD1HZ=HDODQG)LMLDQG7KH3DFL¿F

2. Singapore Singapore, Malaysia, Thailand, Brunei, Indonesia, Vietnam

(III) East Asia

1. Tokyo Japan, South & North Korea, The Philippines

2. Beijing Mainland China, Taiwan, Hong Kong, Laos, Mongolia and Macau

(IV) (XURSH

1. Frankfurt Germany, Poland, Czech Republic, Slovakia, Austria, Romania, Bulgaria, CIS countries, Israel 2. Paris France, Switzerland, Spain, Portugal

3. Amsterdam Netherlands, Luxembourg, Belgium, Scandinavian countries

4. Milan Italy, Greece, Malta

(V) UK

1. London UK, Ireland and Iceland

(VI) :HVW$VLD

1. Dubai KSA, UAE, Iran, Syria, Kuwait, Qatar, Bahrain, Jordan, Yemen, Lebanon, Iraq, Egypt, Turkey 2. Johannesburg South Africa, Kenya, Mozambique, Tanzania, Zimbabwe, Mauritius, Madagascar

122 Ministry of Tourism

Annexure-IV 6HQLRU2I¿FHUVRIWKH0LQLVWU\

Secretary Joint Secretaries and equivalent

‡ Shri Vinod Zutshi, Secretary to the ‡ Shri Suman Billa, Joint Secretary Government of India and Director General (Tourism) ‡ VACANT, Additional Director General

Additional Secretary ‡ Dr. R. K. Bhatnagar, Additional Director General ‡ Shri Sanjeev Ranjan, Additional Secretary and Financial Advisor ‡ Shri Ram Karan, Economic Advisor

Additional Secretary ‡ Dr. Preeti Srivastava, Joint Secretary

‡ VACANT

123 Annual Report 2015-16

124