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BRANDING out LOUD Amanda Brinkman Made Deluxe Corp — OCTOBER 2019 — 2019 Outstanding Directors Crave Refocuses for Regional Growth Linda Holstein: Why Are We Meeting? BRANDING OUT LOUD Amanda Brinkman made Deluxe Corp. the gold standard for content marketing. What does it mean for your business? $5.99 C1.indd 1 9/3/19 3:39 PM Celebrating a Century of Business Leadership The Carlson School has been Minnesota’s premier business school for the past 100 years. As the school celebrates its centennial, it not only looks back at its rich history but also forward to all the possibilities that lie ahead. Explore the Carlson School’s 100 years of impact at z.umn.edu/Carlson C2.indd 1 9/4/19 2:34 PM Build something great. You want to continue to build a student-athlete program that gives players and fans more than just a home ice advantage — like St. Cloud State University, who has produced 35 NHLers, 1 Hobey Baker winner, and decades of loyal fans. To do so, you need passionate leadership, big goals, and JLG Architects. See how the Huskies are changing the game at jlgarchitects.com/SCSUNHC. ENR Mountain States’ Design Firm of the Year MSN Money’s 50 Most Admired Companies in the U.S. Inc. Magazine’s Best Places to Work | 100% Employee-Owned ESOP pg 1.indd 1 9/4/19 2:35 PM TABLE OF CONTENTS October 2019 26 32 39 20 FEATURES TRENDING COMMENTARY 26 | Crave New World 47 | Workforce | Targeting Employee Benefits 6 | Editor’s Note National expansion? Over. Experimenting with concepts? Done. Businesses are offering more benefits, such as backup By Allison Kaplan But look out, Fargo! By Burl Gilyard child care and bigger 401(k) matches, to attract and Forge North is creating an entrepre- retain employees amid the workforce shortage. neurship hub to keep the momen- 32 | Branding Out Loud By Amanda Ostuni tum going beyond Twin Cities Since joining Deluxe Corp. five years ago, chief brand and content Startup Week. officer Amanda Brinkman has emboldened the once-conservative, 50 | Education | The Art and Science of Educating multibillion-dollar company to think outside the branding box. Entrepreneurs 18 | Planting Seeds Now, what’s next? By Tess Allen Higher education offers courses and degree programs By Rajiv Tandon for people launching businesses, but it also connects A needed form of early-stage capi- 39 | On Board for Success entrepreneurs with mentors and incubator spaces. tal emerges for charitable startups. Honoring five of Minnesota’s most outstanding board leaders: By Ingrid Case Jeannine Rivet, Barbara Butts Williams, David Dalvey, Karen 20 | Performing Philanthropy Grabow, and Kathy Roedel. By TCB Staff 54 | NAIOP | Best in Class Properties By Sarah Lutman NAIOP, the Commercial Real Estate Development Our state’s three largest noncom- Association, recognizes this year’s top projects mercial music stations are standouts throughout the state of Minnesota. By TCB Staff among their national peers. 22 | Column™ By Aaron Keller It’s time to shift our thinking from charity to impact. 12 16 24 | Working It By Linda L. Holstein To avoid wasting employees’ time, here’s how to effectively manage the office meeting. 72 | Open Letter STARTERS | 8–14 By Vance Opperman With gun laws, we’re trying to pre- Calhoun Name Game | Lake Calhoun Concierge | Now that it’s theater sea- vent dividing Americans into dead is gone from the map, but area busi- son, what better way to entertain your or alive. nesses have no consensus on changing VIP clients than with a performance at AMPED UP | 16 their names. one of our world-class venues? How to Navigate Twin Cities Startup The Fine Print | A look at how the Outer Space, For Sale or Lease | Will Week | With nearly 200 events and long-troubled, Minnetonka-based Galaxy Drive-In ever reopen? more than 17,000 expected to attend, Famous Dave’s of America Inc. is faring. you’re going to need a game plan. Networked | Top networking Office Envy | Digi International brings opportunities for October. the innovation process to life in their new office space. Retail’s Black Holes | We found the emptiest big-box stores. Rough Waters for the Whitecaps | League problems threaten stability of cover art by Travis Anderson local women’s pro hockey. TWIN CITIES BUSINESS, Vol. 27, No. 2 © 2019 MSP Communications. The opinions of columnists are their own. Unsolicited manuscripts or artwork will not be returned unless accompanied by a self-addressed, stamped envelope. Telephone 612-339-7571. Fax 612-339-5806. E-mail: [email protected]. TWIN CITIES BUSINESS (ISSN 1072-673X) is published monthly by MSP Communications, 220 S. Sixth St., Suite 500, Minneapolis, MN 55402-4507. Subscriptions available for $24.95 per year; foreign subscriptions, $169.00 per year. To subscribe or change address, visit tcbmag.com/subscriptions.aspx. Periodicals postage paid at St. Paul, MN, and at additional mailing offices. POSTMASTER: Send all UAA to CFS. (see DMM 507.1.5.2); NON-POSTAL AND MILITARY FACILITIES: send address corrections to TWIN CITIES BUSINESS, Subscription Processing, P.O. Box 5846, Harlan, IA 51593. 2 TWIN CITIES BUSINESS | OCTOBER 2019 pg 2.indd 1 9/4/19 9:23 AM WHY DO CANADIAN BANKERS DECIDE THE FATE OF MIDWEST BUSINESSES? Call us crazy, but we think your loan approval should stay in the hands of someone who really knows what’s going on here. When you bank with us, you get access to an empowered decision-maker who knows the local business landscape inside and out. That’s just how we do business here. Put your money to work at AssociatedBank.com/ThoughtLeadership LOAN PRODUCTS ARE OFFERED BY ASSOCIATED BANK, N.A., AND ARE SUBJECT TO CREDIT APPROVAL AND INVOLVE INTEREST AND OTHER COSTS. PLEASE ASK ABOUT DETAILS ON FEES AND TERMS AND CONDITIONS OF THESE PRODUCTS. PROPERTY INSURANCE AND FLOOD INSURANCE, IF APPLICABLE, WILL BE REQUIRED ON COLLATERAL. MEMBER FDIC. (9/19) 15039 pg 3.indd 1 9/4/19 2:35 PM BEYOND THE PAGES tcbmag.com Podcast Top Reads tcbmag.com/byallmeans {1} Hy-Vee Opens “Fast & Fresh” Store in Lakeville {2} Minneapolis Bans New Drive-Throughs {3} The Cricket Re-Emerges (The scoop behind Lucky “There’s nothing more Cricket’s seven-week closure) caring than being hon- est with someone. If ENHANCING THE QUALITY {4} you care deeply, how Michael Druskin can you not provide OF CORPORATE GOVERNANCE Returns to Retail someone with honest {5} feedback?” Developers Deploy $1.5 Million —Rhoda Olsen, Sales Center to Sell Condos board vice chair, Great Clips, on Episode MATCHING AMERICA’S TOP 11 of By All Means CORPORATE EXECUTIVES WITH THE Most Liked on Instagram @tcbmag: While tenant announcements have WORLD’S MOST been slow in coming and construction has hit delays, RESPECTED PUBLIC OARDS the Dayton’s Project is eager to bring back the glory days on Nicollet Mall. A nostalgic sign went up on the building [Aug. 29] and [the following week], developers of the mixed- use project will unveil the first of several skyway installations designed to spotlight creative culture in Minneapolis. Proud Sponsor: Breaking News tcbmag.com Medtronic CEO Omar Ishrak to Retire in April 2020: “This plan and its timing enable [new presi- dent] Geoff [Martha] and I to partner on achieving Medtronic’s key financial performance goals as well as delivering on our critical pipeline milestones, JamesDruryPartners including several important product launches,” Ishrak 875 North Michigan Avenue said in a statement. Chicago, Illinois 60611 www.jdrurypartners.com | 312-654-6708 @TCBmag facebook.com/twincitiesbusiness @TCBmag tcbmagvideos linkedin.com/company/twin-cities-business 4 TWIN CITIES BUSINESS | OCTOBER 2019 pg 4.indd 1 9/4/19 9:22 AM SVP/Owned Media Re-imagine Jayne Haugen Olson Publisher Editor in Chief Shelly Elmore Allison Kaplan Want a fresh take on what [email protected] [email protected] your business can be? Work with people who Executive Editor Adam Platt [email protected] raise the bar on what Trending Editor Liz Fedor [email protected] a bank can be. Associate Editor Tess Allen [email protected] Senior Writer Burl Gilyard [email protected] Digital Editor Dan Niepow [email protected] Digital Associate Editor Amanda Ostuni [email protected] Northern Minnesota Correspondent Gene Rebeck [email protected] Copy Editors Judy Arginteanu [email protected] | Jolene Johnson Editorial Intern Christopher Lemke [email protected] Design Director Chris Winn [email protected] Account Director Traci Auger [email protected], 612-336-9214 Senior Account Managers Rian Heaslip [email protected], 612-336-9215 Andrea Shapiro [email protected], 612-336-9211 Marketing Manager Jules Ellis [email protected], 612-373-9584 Event Coordinator Sarah Aulik [email protected], 612-336-9288 Contributing Writers Ingrid Case | Suzy Frisch | Linda Holstein | Aaron Keller | Sarah Lutman | Melinda Nelson | John Rosengren | Rajiv Tandon MSP Communications CEO & General Counsel SVP, MSP-C Deborah Hopp Vance K. Opperman VP, Finance & Administration CFO Charles F. 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