12 HainanHainan Special special Thursday, March 26, 2015 CHINA DAILY

The coastal city of is the top tourism destination in province. WEI PENGFEI / FOR CHINA DAILY Hainan set to tap potential of cultural tourism wave

est Cultural Tourism Zone, the Two expos display Tianyahaijiao Scenic Area and the Dazhipo Dramatists’ Cen­ the island’s desire ter, were listed as national model bases for the cultural to attract domestic industry. Cultureisthesouloftourism, Customers wait in line to pay for products at the duty­free and foreign tourists said Luo Baoming, Party chief shopping center in in Sanya, Hainan province, on of Hainan, after he inspected Friday. PROVIDED TO CHINA DAILY By HUANG YIMING in theHaikou­basedMissionHills and DONG JIDONG in Beijing Movie Town in June. “Without culture, the tourism industry The 2015 Hainan Culture loses its quality and competi­ Industry Expo and the First tiveness,”he said. Duty­free items Cross­Straits (Hainan) Cultur­ The Mission Hills Movie al Arts Expo were held in Hai­ Town, a film­themed tourism kou, Hainan province, from joint venture by director Feng expanded in bid March 13 to 16. Xiaogang and film production The expos, the largest of company Huayi Brothers, fea­ their kind to be hosted by the tures movie­themed sightsee­ island province, will boost the ing and shopping facilities. to attract more development of the province’s The theme park covers an culture industry and help area of 90 hectares and boasts build a trading platform for three main streets with repli­ domestic buyers cultural products, said Dong People from the Li and Miao ethnic groups perform a bamboo dance in Hainan province. cas of scenes from Feng’s clas­ Junxin, vice­president of the HUANG YIMING / CHINA DAILY sic works. The annual Hainan China International Culture Carnival, which features eth­ By HUANG YIMING Exchange Center. nic dance, local opera and din­ in Haikou The expos were jointly host­ ing, has been held 15 times. ed by the China International Hunan Jiangxi More than 100,000 people A broader range of Culture Association; the Hain­ Guizhou attended the three­day event imported items is now avail­ an Department of Culture, in Haikou in December last able at duty­free shops in The changes will Radio, Television, Publication year. The carnival has become Hainan province. help attract more and Sports; the Hainan Taiwan Guangxi a symbol of the province’s The variety of such items Affairs Office; the Hainan Fed­ Guangdong integrated development of the was increased on March 20 tourists and eration of Literary and Art Cir­ cultural industry and tourism. in a bid to promote the cles; and the Haikou city InSeptember2013,theQian­ island province as an inter­ stimulate their government. More than Haikou guqing Scenic Zone in Sanya national tourist destination. 60,000 visitors attended the Hainan launched an opera themed on Seventeen additional kinds consumption.” three­day event and sales of Hainan elements, including of products, including baby cultural products totaled 10 Sanya folk legends, the ancient Mari­ formula, coffee, healthcare Wang Huiping, deputy director million yuan ($1.6 million). time Silk Road and the Li eth­ supplements and air purifi­ of the Hainan provincial depart­

About 160 exhibitors from 200 km The 2015 Hainan Culture Industry Expo was held in Haikou from nic culture, winning wide ers, have been added to the ment of finance China, Vietnam, Pakistan and CHINA DAILY March 13 to March 16. HUANG YIBING / FOR CHINA DAILY acclaim.DuringtheSpringFes­ duty­free program, bringing India showcased their prod­ tivalholidaythisyear,thenum­ the total to 38. ucts. The items displayed at ber of tourists visiting the Authorities have also vincial department of the expo included calligraphy, province’s drive to become an local and fashionable culture, of its culture industry. scenic zone increased by 12.9 loosened the quotas on pur­ finance. photos, ceramics, paintings, international tourist destina­ the industry has forged its own The provincial government percent compared to the same chases of 10 popular goods, Liu Deqian, an expert at wood products, sculpture and tion, Hainan Daily reported. path of development. invested a total of 400 million period last year. including cosmetics, per­ the Chinese Academy of jewelry. Hainan has issued a range of In November 2013, the yuan to reform the industry fumes and watches. Social Sciences’ tourism The expo epitomized the policies and regulations in the province issued a guideline on in 2013 and 2014. Contact the writers at huangy­ The province has two research center, said the rapid development of Hainan’s past few years to promote its selecting and naming cultural Several scenic zones in the iming @chinadaily.com.cn duty­free shops — the Hait­ changes will make Hainan culture industry and is expect­ cultural development. Featur­ parks and bases to promote province, including the and dongjidong@chinadai­ ang Bay Duty­free Shopping more attractive to visitors ed to provide support for the ing a combination of unique the systematic development national 5A Yanuoda Rainfor­ ly.com.cn Center in Sanya and the and help to further boost its duty­free shop in the Hai­ tourism industry. kou Meilan International He said he hopes that Airport. more Chinese cities adopt By 3 pm on March 20, dai­ the duty drawback and Long­stay visa­free visits provide boost ly sales at the shops reached duty­free policies so people 8.59 million yuan ($1.38 mil­ can buy high­quality prod­ lion), up 6.72 percent from ucts at reasonable prices at to exchanges with other countries the previous day. home rather than go on The offshore duty­free shopping sprees overseas. By HUANG YIMING in Haikou The countries are: Austra­ their vacations on the island program was launched in Wang Huiping, deputy lia, Austria, Britain, Canada, resort. April 2011 on a trial basis. director of the Hainan pro­ In December 2009, the Denmark, Finland, France, More than 46,500 people After a revision to the pro­ vincial department of State Council issued the Indonesia, Italy, Japan, from 26 countries visited gram in November 2012, it finance, said: “The changes notice Several Opinions on Kazakhstan, Malaysia, the Hainan in 2014 through the now allows individual tour­ will help attract more tour­ Promoting the Construction Netherlands, New Zealand, vias­free policy, according to ists and Hainan residents ists and stimulate their con­ and Development of the Norway, the Philippines, the entry and exit administra­ aged 16 or above to enjoy sumption.” Hainan International Tour­ Singapore, Spain, Sweden, tion bureau of the Hainan exemptions on certain However, tourist con­ ism Island. Switzerland, Thailand, provincial department of The luxury cruise ship Arcadia, with 1,971 passengers on board, imported goods worth no sumption in Hainan still The plan to develop Hainan Ukraine, and the United public security. arrives in Sanya on March 18. WANG JING / FOR CHINA DAILY more than 8,000 yuan in lags behind that of some into an international tourist States. total before flying to desti­ overseas resorts, including destination was being Groups of two or more peo­ nations on the Chinese Jeju Island in South Korea, upgraded to a national strate­ ple from Germany, South mainland. Wang said. gy. Korea and Russia whose trav­ Hainan residents can only Passengers who purchase Under the policy, tourists el arrangements were made shop at the province’s duty­ duty­free goods in Hainan from 23 countries who are by a Hainan travel agency free stores once a year, while account for less than 10 per­ traveling with a tour group of may travel visa­free for up to others can purchase items cent of the departing passen­ five or more people and orga­ 21 days. twice each year, according gers, compared to 30 percent nized by a travel agency The policy has signifi­ to the program. on Jeju Island, Wang said. based in Hainan may travel cantly strengthened Hain­ By December 2014, more The addition of new prod­ in the province visa­free for an’s cooperation and than 4.08 million people had ucts to the program and fur­ up to 15 days. The policy was exchanges with other coun­ spent a total of 10.9 billion ther relaxation of the policy revised in August 2010 to tries in science, culture and yuan at the shops since the will further stimulate peo­ include tourists from more trade. It also benefits over­ launch of the program, ple’s demand for consump­ countries. seas tourists who spend Haikou, capital city of Hainan province. HUANG YIMING / CHINA DAILY according to the Hainan pro­ tion, he added.