BRC RAM™ – AUGUST ‘18 RELEASE TRENDING…

Oct’17-Mar’18 (sample=30,162 diaries)

Jan’18-Jun’18 (sample=30,440 diaries) BRC RAM™ - VITAL SIGNS BRC RAM™ AT A GLANCE...

Metro-skewed sample Random selection Methodology

Small areas Placement interview Starting points

Households 7-day diary 60% 20% 20% Main respondents Metro Urban Rural

Re-weighted to population Weighting variables Annual universe update

Province Area type Gender 41% 28% 31% Age Metro Urban Rural IHS population estimates Race REPRESENTATIVE SAMPLE…

300,000 households per annum

30,000 households per annum

BRC RAM™ sample: representative of the South African population on a National and Provincial level

Sample that would be required to be representative of all small areas in South Africa BRC RAM™ – VITAL SIGNS…

Consistent area split Stations included (sample frame) 2016 2017 2018 Commercial and 60% Metro 39 39 39 PBS stations 274 264 266 Community stations 20% Urban

20% Rural 6 months sample: An additional 5 stations can be reported in Q1Q2 as they have a sample greater than 40, with 7 moving off the reporting list. BRC RAM™ – VITAL SIGNS…

Population (Age 15+): 39,5 million Random selection, household flooding 15,134 Households

30,440 Individuals

Jan’18-Jun’18 sample SCRUTINY & WEIGHTING THE FOUR GATES…

SAMPLE GATE ✓ STABILITY GATE ✓

WEIGHTING GATE ✓ STATION CHANGE GATE ✓ REVIEW, EXAMINE, REFINE…

Weighting review

Sampling review

Queries THE METRO SAMPLE…

Metro Urban Rural

Sample Frame: 60% 20% 20%

Population: 41% 28% 31%

Source: BRC RAM Jan’18-Jun’18 (n=30,440) WEIGHTING…

Average weighting efficiency OCT’16- JAN’17- APR’17- JUL’17- Oct’17- Jan’18- MAR’17 JUN’17 SEP’17 DEC’17 Mar’18 Jun’18 87% 89% 88% 88% 87% 87% KEY SOUNDBITES RADIO REACH is …

Oct'17-Mar'18 Jan'18-Jun'18

Total Total 9 10 Mon-Fri Mon-Fri

Sat Sat 28 29 Sun Sun 32 33 30 0 31 0

70 69 68 67 72 71 90 91

91% weekly reach = 90% weekly reach = 35.8 million listeners listening 35.6 million listeners listening anytime in the week anytime in the week

72% daily reach (Mon-Fri) = 71% daily reach (Mon-Fri) = 28.6 million listeners on an average 28.0 million listeners on an average weekday weekday

Source: BRC RAM™ Oct'17-Mar'18 (National: n=30,162) and Jan'18-Jun'18 (National: n=30,440) … EVERYWHERE!

92% = 90% = 9.0m 3.5m LP 86% = 2.3m 93% = NW GP MP 2.7m 82% = 1.7m FS KZN NC 95% = 83% = 718k 7.1m

EC 86% = WC 91% = 4.2m 4.3m

Source: BRC RAM™ Jan'18-Jun'18 (n=30,440) LONG LISTENING…

KZN FS GP WC NW EC LP MP NC

GP WC NW EC KZN LP MP NC FS 2h54 3h18 3h48 3h48 4h00 4h00 4h06 4h36 4h54

Total:

3h42 3h00 3h54 4h18

I W C B W

2h06 2h48 3h24 3h48

English Setswana Tsonga Sepedi Xhosa Venda Zulu Sesotho Swati Ndebele

2h24 3h30 3h42 3h42 3h48 3h48 3h48 3h54 3h54 4h06 4h18

Source: BRC RAM™ Jan'18-Jun'18 (n=30,440) HEAVY LISTENING…

Heavy Medium Light (>20 hours pw) (10.25-20 hours pw) (0.25-10 hours pw)

46% 26% 28%

Source: BRC RAM™ Jan'18-Jun'18 (n=27,647), filtered on radio listeners LOYAL LISTENERS…

GP EC MP NW KZN FS LP % WC NC

55% 61% 65% 66% 66% 68% 69% 79% 89%

Total:

66% % listen to only one station 61% 65% 72%

Zulu Xhosa Afrikaans English Setswana Sesotho Ndebele Swati Sepedi Tsonga Venda % 61% 62% 64% 64% 64% 65% 66% 77% 78% 81% 90%

Source: BRC RAM™ Jan'18-Jun'18 (n=27,647), filtered on radio listeners including small base stations

72%

34% 25%

12% 3%

Cell Radio Vehicle TV Computer phone radio

Source: BRC RAM™ Jan'18-Jun'18 (n=30,440) LOCATION captures WHERE…

86%

31%

9% 5%

Home Vehicle Work/University/ Restaurant/Shopping centre/ College Airport

Source: BRC RAM™ Jan'18-Jun'18 (n=30,440) PROGRAMME INSIGHTS PROGRAMME INSIGHTS...

News “Which of the following types of broadcast/topics do you normally Music Current affairs listen to on the radio?”

Religious Competitions “And which do you listen to Weather Advice most often?” Financial market

Sports Traffic General radio preference, Phone-in Soapies not asked of a specific station

Celebrity Can provide insight into general preferences of key demographics LISTEN TO/MOST OFTEN…

84 80 Listen to

54 53 48 47 44 42 37 33 29 27 21

%

Current Compe- Financial Music News Phone-in Religious Soapies Advice Celebrity Weather Sports Traffic affairs titions market 36 21 Most often 8 9 6 6 6 4 2 1

%

Source: BRC RAM™ Jan'18-Jun'18, Main Respondents BRC RAM™ SEM PROFILES SEM 1 – RADIO LISTENERS

Population: 3.2 million (9%)

Area Province

79 30 22 15 17 % 6 5 8 8 7 1 1 Rural Urban Metro GP KZN EC WC LP MP NW FS NC Devices

74 75 53 50

14 15 12 12 2 2

Radio Cellphone Vehicle radio TV Computer

Oct'17-Mar'18 Jan'18-Jun'18

Source: BRC RAM™ Population/Area/Province: Jan'18-Jun'18 (National: n=30,440) Source: BRC RAM™ Devices: Oct'17-Mar'18 (National: n=30,162), Jan'18-Jun'18 (National: n=30,440) SEM 2 – RADIO LISTENERS

Population: 4.8 million (13%)

Area Province

66 20 27 22 18 % 14 9 8 8 5 3 1 Rural Urban Metro GP KZN EC WC LP MP NW FS NC Devices

79 77 49 49 19 18 12 14 2 3

Radio Cellphone Vehicle radio TV Computer

Oct'17-Mar'18 Jan'18-Jun'18

Source: BRC RAM™ Population/Area/Province: Jan'18-Jun'18 (National: n=30,440) Source: BRC RAM™ Devices: Oct'17-Mar'18 (National: n=30,162), Jan'18-Jun'18 (National: n=30,440) SEM 3 – RADIO LISTENERS

Population: 5.2 million (15%)

Area Province

59 23 23 21 18 14 % 10 9 10 6 5 3 Rural Urban Metro GP KZN EC WC LP MP NW FS NC Devices

79 79 45 45 19 19 16 16 3 3

Radio Cellphone Vehicle radio TV Computer

Oct'17-Mar'18 Jan'18-Jun'18

Source: BRC RAM™ Population/Area/Province: Jan'18-Jun'18 (National: n=30,440) Source: BRC RAM™ Devices: Oct'17-Mar'18 (National: n=30,162), Jan'18-Jun'18 (National: n=30,440) SEM 4 – RADIO LISTENERS

Population: 3.9 million (11%)

Area Province

34

32 34 19 20 % 13 10 11 12 8 6 2 Rural Urban Metro GP KZN EC WC LP MP NW FS NC Devices

80 80 45 44 19 20 17 17 3 2

Radio Cellphone Vehicle radio TV Computer

Oct'17-Mar'18 Jan'18-Jun'18

Source: BRC RAM™ Population/Area/Province: Jan'18-Jun'18 (National: n=30,440) Source: BRC RAM™ Devices: Oct'17-Mar'18 (National: n=30,162), Jan'18-Jun'18 (National: n=30,440) SEM 5 – RADIO LISTENERS

Population: 3.8 million (11%)

Area Province

32 51 28 17 18 % 12 13 7 10 7 4 2 Rural Urban Metro GP KZN EC WC LP MP NW FS NC Devices

83 84

40 39 25 22 14 13 2 2

Radio Cellphone Vehicle radio TV Computer

Oct'17-Mar'18 Jan'18-Jun'18

Source: BRC RAM™ Population/Area/Province: Jan'18-Jun'18 (National: n=30,440) Source: BRC RAM™ Devices: Oct'17-Mar'18 (National: n=30,162), Jan'18-Jun'18 (National: n=30,440) SEM 6 – RADIO LISTENERS

Population: 3.5 million (10%)

Area Province

58 36 36 19 16 % 6 9 8 2 4 4 2 Rural Urban Metro GP KZN EC WC LP MP NW FS NC Devices

84 84

37 36 24 24 14 15 3 3

Radio Cellphone Vehicle radio TV Computer

Oct'17-Mar'18 Jan'18-Jun'18

Source: BRC RAM™ Population/Area/Province: Jan'18-Jun'18 (National: n=30,440) Source: BRC RAM™ Devices: Oct'17-Mar'18 (National: n=30,162), Jan'18-Jun'18 (National: n=30,440) SEM 7 – RADIO LISTENERS

Population: 3.6 million (10%)

Area Province 42 65 32 14 17 % 8 4 4 3 6 5 3 Rural Urban Metro GP KZN EC WC LP MP NW FS NC Devices

85 84

34 36 30 30 13 12 3 4

Radio Cellphone Vehicle radio TV Computer

Oct'17-Mar'18 Jan'18-Jun'18

Source: BRC RAM™ Population/Area/Province: Jan'18-Jun'18 (National: n=30,440) Source: BRC RAM™ Devices: Oct'17-Mar'18 (National: n=30,162), Jan'18-Jun'18 (National: n=30,440) SEM 8 – RADIO LISTENERS

Population: 2.7 million (8%)

Area Province 47 65 32 19 % 13 3 3 2 5 5 2 3 Rural Urban Metro GP KZN EC WC LP MP NW FS NC Devices

83 81

41 42 32 28 11 11 4 3

Radio Cellphone Vehicle radio TV Computer

Oct'17-Mar'18 Jan'18-Jun'18

Source: BRC RAM™ Population/Area/Province: Jan'18-Jun'18 (National: n=30,440) Source: BRC RAM™ Devices: Oct'17-Mar'18 (National: n=30,162), Jan'18-Jun'18 (National: n=30,440) SEM 9 – RADIO LISTENERS

Population: 2.2 million (6%)

Area Province 43 69 30 23 17 % 6 1 2 1 3 2 3 Rural Urban Metro GP KZN EC WC LP MP NW FS NC Devices

81 80 52 52 22 20 13 11 4 4

Radio Cellphone Vehicle radio TV Computer

Oct'17-Mar'18 Jan'18-Jun'18

Source: BRC RAM™ Population/Area/Province: Jan'18-Jun'18 (National: n=30,440) Source: BRC RAM™ Devices: Oct'17-Mar'18 (National: n=30,162), Jan'18-Jun'18 (National: n=30,440) SEM 10 – RADIO LISTENERS

Population: 2.7 million (8%)

Area Province 43 74 23 25 12 % 8 5 4 1 0 2 2 Rural Urban Metro GP KZN EC WC LP MP NW FS NC Devices

80 80 65 61

17 14 9 8 7 5

Radio Cellphone Vehicle radio TV Computer

Oct'17-Mar'18 Jan'18-Jun'18

Source: BRC RAM™ Population/Area/Province: Jan'18-Jun'18 (National: n=30,440) Source: BRC RAM™ Devices: Oct'17-Mar'18 (National: n=30,162), Jan'18-Jun'18 (National: n=30,440) STATION PROFILE BY SEM Commercial and PBS

Umhlobo Ukhozi Metro FM Lesedi FM Thobela FM Station profile Wenene (%)

1 14 10 2 9 16

2 19 17 6 11 26

3 18 22 7 12 18

4 13 14 10 15 12

5 11 11 12 12 10

6 9 10 15 12 6

7 7 9 16 14 7

8 4 4 13 9 4

9 3 1 9 4 1

10 2 1 8 2 1

Source: BRC RAM™ Jan'18-Jun'18 (National: n=30,440), axes vary; ranked on avg. daily cume STATION PROFILE BY SEM Commercial and PBS

Motsweding Gagasi RSG Ikwekwezi Ligwalagwala Station profile FM (%)

1 10 8 1 7 10

2 14 15 1 11 18

3 21 18 5 10 20

4 14 16 4 16 18

5 11 12 13 20 14

6 8 14 8 16 10

7 11 9 11 10 5

8 8 4 11 5 2

9 2 3 20 5 2

10 1 3 25 1 2

Source: BRC RAM™ Jan'18-Jun'18 (National: n=30,440), axes vary; ranked on avg. daily cume STATION PROFILE BY SEM Commercial and PBS

Munghana Jacaranda East Coast Phalaphala 947 Station profile Lonene FM Radio (%)

1 18 21 1 2 3

2 21 22 1 4 6

3 19 23 1 5 7

4 10 17 3 5 6

5 11 4 3 3 4

6 5 4 7 6 9

7 8 5 10 7 11

8 4 2 13 15 13

9 3 2 17 20 22

10 0 0 43 32 20

Source: BRC RAM™ Jan'18-Jun'18 (National: n=30,440), axes vary; ranked on avg. daily cume STATION PROFILE BY SEM Commercial and PBS

Kaya KFM Heart FM 5FM YFM Station profile (%)

1 0 0 0 0 2

2 3 1 0 3 6

3 4 7 1 4 5

4 7 8 2 4 7

5 12 15 11 5 14

6 11 11 12 11 13

7 18 11 18 9 23

8 16 9 20 10 13

9 17 19 18 17 8

10 11 20 17 37 9

Source: BRC RAM™ Jan'18-Jun'18 (National: n=30,440), axes vary; ranked on avg. daily cume STATION PROFILE BY SEM Commercial and PBS

702 Algoa FM Good Hope Capricorn Station profile (%)

1 0 2 0 3 19

2 2 10 1 4 17

3 2 4 3 11 22

4 3 6 4 11 8

5 4 11 12 7 8

6 7 16 12 11 7

7 8 8 19 11 9

8 9 4 18 17 11

9 21 5 19 10 0

10 43 32 12 16 0

Source: BRC RAM™ Jan'18-Jun'18 (National: n=30,440), axes vary; ranked on avg. daily cume STATION PROFILE BY SEM Commercial and PBS

Vuma Smile OFM trufm Lotus FM Station profile (%)

1 5 0 0 8 0

2 12 0 7 18 2

3 20 2 3 37 0

4 6 1 6 10 0

5 10 2 3 10 2

6 18 4 11 5 5

7 10 7 9 5 27

8 7 9 13 0 21

9 2 23 17 6 28

10 10 52 32 0 15

Source: BRC RAM™ Jan'18-Jun'18 (National: n=30,440), axes vary; ranked on avg. daily cume STATION PROFILE BY SEM Commercial and PBS

North West SAfm Power CapeTalk Rise Station profile FM (%)

0 1 1 5 22 0 6

0 2 10 7 13 0 16

0 3 5 5 13 0 17

0 4 5 11 13 3 5

0 5 5 7 7 1 16

0 6 11 12 5 2 21

0 7 7 12 7 3 3

0 8 4 13 19 5 17

0 9 28 14 2 25 0

0 10 24 15 0 62 0

Source: BRC RAM™ Jan'18-Jun'18 (National: n=30,440), axes vary; ranked on avg. daily cume STATION PROFILE BY SEM Community

Voice of the Radio Unitra Jozi CCFM Station profile Cape Tygerberg (UCR-FM) (%)

1 1 0 0 9 0

2 5 1 1 30 1

3 5 0 4 42 3

4 14 0 4 14 2

5 16 5 12 3 10

6 15 7 11 0 8

7 21 15 15 1 17

8 17 19 24 0 26

9 6 24 14 0 19

10 1 29 14 0 14

Source: BRC RAM™ Jan'18-Jun'18 (National: n=30,440), axes vary; ranked on avg. daily cume STATION PROFILE BY SEM Community

Radio Kasie Moretele Forte Eden Station profile Zibonele (%)

1 2 0 1 5 0

2 2 11 24 22 0

3 6 30 42 44 12

4 8 19 17 6 8

5 13 14 5 9 12

6 12 12 9 3 33

7 31 10 0 4 20

8 14 5 1 0 9

9 6 0 0 5 6

10 7 0 0 1 0

Source: BRC RAM™ Jan'18-Jun'18 (National: n=30,440), axes vary; ranked on avg. daily cume STATION PROFILE BY SEM Community

Voice of Izwi Thetha Mahikeng Mkhondo Station profile Tembisa LoMzansi (%)

1 0 9 1 11 7

2 1 19 5 18 9

3 7 35 7 20 35

4 16 18 6 17 22

5 29 8 19 19 4

6 9 0 17 8 9

7 16 4 22 3 0

8 20 0 16 3 10

9 1 7 6 2 3

10 1 0 2 0 0

Source: BRC RAM™ Jan'18-Jun'18 (National: n=30,440), axes vary; ranked on avg. daily cume STATION PROFILE BY SEM Community

Inkonjane Hindvani Nongoma Alfred Nzo Emalahleni Station profile (%)

0 1 45 0 36 4 19

0 2 24 0 43 4 26

0 3 26 0 10 16 31

0 4 5 0 9 15 15

0 5 0 0 2 10 6

0 6 0 17 0 17 1

0 7 0 19 0 17 2

0 8 0 30 0 5 0

0 9 0 28 0 11 0

0 10 0 6 0 0 0

Source: BRC RAM™ Jan'18-Jun'18 (National: n=30,440), axes vary; ranked on avg. daily cume STATION PROFILE BY SEM Community

Vukani Kurara Star Mmabatho Moutse Station profile (%)

0 0 1 8 17 5 2 19

0 0 2 16 3 10 14 18

0 0 3 49 24 13 41 46

0 0 4 11 0 33 13 9

0 0 5 2 9 13 10 2

0 0 6 0 2 16 0 7

0 0 7 8 15 10 4 0

0 0 8 3 24 0 16 0

0 0 9 1 7 0 0 0

0 0 10 2 0 0 0 0

Source: BRC RAM™ Jan'18-Jun'18 (National: n=30,440), axes vary; ranked on avg. daily cume DEVICE & LOCATION Station listening by DEVICE Commercial and PBS

Ukhozi 83 37 20 12 2

Umhlobo Wenene 80 40 18 13 1

Metro FM 75 35 29 11 3

Lesedi FM 81 30 18 14 2

Thobela FM 72 48 16 17 2

Motsweding FM 76 37 16 16 2

Gagasi 81 44 21 6 3

RSG 81 17 28 11 1

Ikwekwezi 81 39 25 16 5

Ligwalagwala 77 39 30 21 3

Radio Cell Vehicle TV Computer phone radio

Source: BRC RAM™ Jan'18-Jun'18 (National: n=30,440) Stations ranked on avg. daily audience (Mon-Sun) Station listening by DEVICE Commercial and PBS

Munghana Lonene 73 48 17 17 5

Phalaphala 71 48 15 18 2

947 67 21 58 8 5

Jacaranda FM 68 19 52 10 2

East Coast Radio 77 23 32 5 2

Kaya 76 34 34 11 5

KFM 77 20 36 8 1

Heart FM 86 23 33 8 2

5FM 63 28 47 9 4

YFM 69 54 32 12 5

Radio Cell Vehicle TV Computer phone radio

Source: BRC RAM™ Jan'18-Jun'18 (National: n=30,440) Stations ranked on avg. daily audience (Mon-Sun) Station listening by DEVICE Commercial and PBS

702 68 17 53 6 4

Algoa FM 82 13 18 3 0

Good Hope 71 33 30 10 2

Radio 2000 70 33 36 10 4

Capricorn 57 58 26 23 5

Vuma 85 37 13 4 0

Smile 52 9 67 2 0

OFM 66 26 30 13 1

trufm 62 57 21 13 3

Lotus FM 82 14 37 5 0

Radio Cell Vehicle TV Computer phone radio

Source: BRC RAM™ Jan'18-Jun'18 (National: n=30,440) Stations ranked on avg. daily audience (Mon-Sun) Station listening by DEVICE Commercial and PBS

SAfm 58 28 41 10 1

Power 60 44 31 12 6 2 North West FM 85 28 16 3 71 5 4 CapeTalk 75 2 49 29 6 0 Rise 74

Radio Cell Vehicle TV Computer phone radio

Source: BRC RAM™ Jan'18-Jun'18 (National: n=30,440) Stations ranked on avg. daily audience (Mon-Sun) Station listening by DEVICE Community

Jozi 78 41 24 16 2

Voice of the Cape 92 9 29 5 1

Radio Tygerberg 89 17 18 3 0

Unitra (UCR-FM) 70 58 32 12 2

CCFM 86 16 29 4 0

Kasie 88 35 19 2 1

Radio Zibonele 69 46 11 5 0

Moretele 84 41 16 3 4

Forte 72 57 25 11 2

Eden 92 21 6 3 0

Radio Cell Vehicle TV Computer phone radio

Source: BRC RAM™ Jan'18-Jun'18 (National: n=30,440) Stations ranked on avg. daily audience (Mon-Sun) Station listening by DEVICE Community

Thetha 76 24 14 4 0

Mahikeng 73 41 22 9 7

Voice of Tembisa 77 29 11 8 3

Izwi LoMzansi 76 53 4 10 2

Mkhondo 84 53 26 7 4

Inkonjane 59 61 13 15 1

Hindvani 86 12 16 2 0

Nongoma 74 62 4 3 2

Alfred Nzo 64 47 8 15 0

Emalahleni 65 63 27 15 2

Radio Cell Vehicle TV Computer phone radio

Source: BRC RAM™ Jan'18-Jun'18 (National: n=30,440) Stations ranked on avg. daily audience (Mon-Sun) Station listening by DEVICE Community

Vukani 63 56 20 12 2

Kurara 56 75 19 26 8

Star 64 44 9 21 2

Mmabatho 78 39 18 7 0 9 Moutse 65 61 9 0

Radio Cell Vehicle TV Computer phone radio

Source: BRC RAM™ Jan'18-Jun'18 (National: n=30,440) Stations ranked on avg. daily audience (Mon-Sun) Station listening by LOCATION Commercial and PBS

Ukhozi 96 27 7 5

Umhlobo Wenene 98 23 9 5

Metro FM 91 36 11 4

Lesedi FM 97 21 7 4

Thobela FM 98 24 7 3

Motsweding FM 95 23 6 4

Gagasi 96 30 8 7

RSG 88 30 9 6

Ikwekwezi 96 32 11 4

Ligwalagwala 97 36 10 5

Home Vehicle Work/University/ Restaurant/Shopping centre/ College Airport

Source: BRC RAM™ Jan'18-Jun'18 (National: n=30,440) Stations ranked on avg. daily audience (Mon-Sun) Station listening by LOCATION Commercial and PBS

Munghana Lonene 97 27 6 4

Phalaphala 97 21 6 4

947 76 61 14 5

Jacaranda FM 76 55 14 3

East Coast Radio 86 35 8 3

Kaya 87 43 16 5

KFM 84 39 13 6

Heart FM 91 39 15 9

5FM 78 52 13 4

YFM 88 47 11 8

Home Vehicle Work/University/ Restaurant/Shopping centre/ College Airport

Source: BRC RAM™ Jan'18-Jun'18 (National: n=30,440) Stations ranked on avg. daily audience (Mon-Sun) Station listening by LOCATION Commercial and PBS

702 74 56 16 1

Algoa FM 89 18 11 2

Good Hope 85 38 15 7

Radio 2000 89 42 13 3

Capricorn 95 38 7 4

Vuma 94 22 7 8

Smile 56 72 8 4

OFM 87 35 10 4

trufm 92 29 12 10

Lotus FM 88 38 3 1

Home Vehicle Work/University/ Restaurant/Shopping centre/ College Airport

Source: BRC RAM™ Jan'18-Jun'18 (National: n=30,440) Stations ranked on avg. daily audience (Mon-Sun) Station listening by LOCATION Commercial and PBS

SAfm 78 45 9 1

Power 93 33 12 1

North West FM 94 23 12 1

CapeTalk 80 72 5 1

42 9 Rise 96 13

Home Vehicle Work/University/ Restaurant/Shopping centre/ College Airport

Source: BRC RAM™ Jan'18-Jun'18 (National: n=30,440) Stations ranked on avg. daily audience (Mon-Sun) Station listening by LOCATION Community

Jozi 95 34 8 4

Voice of the Cape 96 32 7 4

Radio Tygerberg 95 20 4 2

Unitra (UCR-FM) 97 38 7 16

CCFM 88 31 10 3

Kasie 95 22 6 12

Radio Zibonele 94 15 7 1

Moretele 97 15 6 4

Forte 95 34 8 11

Eden 98 7 9 2

Home Vehicle Work/University/ Restaurant/Shopping centre/ College Airport

Source: BRC RAM™ Jan'18-Jun'18 (National: n=30,440) Stations ranked on avg. daily audience (Mon-Sun) Station listening by LOCATION Community

Thetha 97 11 0 2

Mahikeng 91 28 12 5

Voice of Tembisa 96 16 1 0

Izwi LoMzansi 96 19 12 5

Mkhondo 97 45 3 10

Inkonjane 100 15 2 4

Hindvani 91 17 3 4

Nongoma 97 30 2 2

Alfred Nzo 96 14 1 2

Emalahleni 95 30 6 8

Home Vehicle Work/University/ Restaurant/Shopping centre/ College Airport

Source: BRC RAM™ Jan'18-Jun'18 (National: n=30,440) Stations ranked on avg. daily audience (Mon-Sun) Station listening by LOCATION Community

Vukani 98 20 6 8

Kurara 100 21 16 20

Star 100 6 9 2

32 Mmabatho 100 0 0 21 2 Moutse 100 2

Home Vehicle Work/University/ Restaurant/Shopping centre/ College Airport

Source: BRC RAM™ Jan'18-Jun'18 (National: n=30,440) Stations ranked on avg. daily audience (Mon-Sun) THE PROVINCES Device Location Listening

79 97 9Total Mon-Fri 40 24 27 Sat 19 8 Sun 36 13 7 35Avg. per0 day 3h48 2 65 % 64 73 50 91

40

30

20

10

0

00:00-00:15 00:30-00:45 01:00-01:15 01:30-01:45 02:00-02:15 02:30-02:45 03:00-03:15 03:30-03:45 04:00-04:15 04:30-04:45 05:00-05:15 05:30-05:45 06:00-06:15 06:30-06:45 07:00-07:15 07:30-07:45 08:00-08:15 08:30-08:45 09:00-09:15 09:30-09:45 10:00-10:15 10:30-10:45 11:00-11:15 11:30-11:45 12:00-12:15 12:30-12:45 13:00-13:15 13:30-13:45 14:00-14:15 14:30-14:45 15:00-15:15 15:30-15:45 16:00-16:15 16:30-16:45 17:00-17:15 17:30-17:45 18:00-18:15 18:30-18:45 19:00-19:15 19:30-19:45 20:00-20:15 20:30-20:45 21:00-21:15 21:30-21:45 22:00-22:15 22:30-22:45 23:00-23:15 23:30-23:45 Mon-Fri Sat-Sun

Eastern Cape

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun) Source: BRC RAM™ Jan'18-Jun'18 (Eastern Cape: n=3,986) EASTERN CAPE - SHARE

Share of Audience Share of Listening (% of 4.3m listeners who listen in a week) (% of 6.9b listening minutes a week) 54 69 Umhlobo Wenene Umhlobo Wenene 52 66 4 3 Ukhozi Ukhozi 7 6 7 5 Algoa FM Algoa FM 6 5 5 3 Metro FM Metro FM 5 3 4 2 Unitra (UCR-FM) Unitra (UCR-FM) 3 2 3 2 trufm RSG 3 2 3 2 Forte trufm 2 2 1 2 Inkonjane Forte 2 2 0 Oct-Mar 1 Oct-Mar Alfred Nzo Lesedi FM 2 2 Jan-Jun Jan-Jun 4 0 Vukani % Alfred Nzo 2 2 %

Source: BRC RAM™ Oct'17-Mar'18 (n=3,872); Jan'18-Jun'18 (n=3,986) Device Location Listening 80 97 Total 18 Mon-Fri 34 26 Sat 21 11 36 Sun 0 17 8 43 38Avg. per day

4 4h54 % 62 57 64 50 82

40

30

20

10

0

00:00-00:15 00:30-00:45 01:00-01:15 01:30-01:45 02:00-02:15 02:30-02:45 03:00-03:15 03:30-03:45 04:00-04:15 04:30-04:45 05:00-05:15 05:30-05:45 06:00-06:15 06:30-06:45 07:00-07:15 07:30-07:45 08:00-08:15 08:30-08:45 09:00-09:15 09:30-09:45 10:00-10:15 10:30-10:45 11:00-11:15 11:30-11:45 12:00-12:15 12:30-12:45 13:00-13:15 13:30-13:45 14:00-14:15 14:30-14:45 15:00-15:15 15:30-15:45 16:00-16:15 16:30-16:45 17:00-17:15 17:30-17:45 18:00-18:15 18:30-18:45 19:00-19:15 19:30-19:45 20:00-20:15 20:30-20:45 21:00-21:15 21:30-21:45 22:00-22:15 22:30-22:45 23:00-23:15 23:30-23:45 Mon-Fri Sat-Sun

Free State

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun) Source: BRC RAM™ Jan'18-Jun'18 (Free State: n=1,320) FREE STATE - SHARE

Share of Audience Share of Listening (% of 1.7m listeners who listen in a week) (% of 3.4b listening minutes a week) 54 65 Lesedi FM Lesedi FM 56 66 5 4 OFM RSG 5 5 4 4 RSG OFM 5 3 5 3 Metro FM Mosupatsela 4 2 2 3 Mosupatsela Radio Rosestad 2 2 2 2 Motheo Metro FM 2 2 2 2 Radio Rosestad Motheo 2 2 2 2 Motsweding FM Radio 2000 2 1 1 Oct-Mar 1 Oct-Mar 5FM Motsweding FM 2 1 Jan-Jun Jan-Jun 3 1 Ukhozi % Ukhozi 1 1 %

Source: BRC RAM™ Oct'17-Mar'18 (n=1,415); Jan'18-Jun'18 (n=1,320) Device Location Listening

Total 81 93 10 Mon-Fri 37 43 Sat 34 12 31 Sun 35 30 12 4 Avg. per0 day

4 2h54 % 70 65 69 50 90

40

30

20

10

0

00:00-00:15 00:30-00:45 01:00-01:15 01:30-01:45 02:00-02:15 02:30-02:45 03:00-03:15 03:30-03:45 04:00-04:15 04:30-04:45 05:00-05:15 05:30-05:45 06:00-06:15 06:30-06:45 07:00-07:15 07:30-07:45 08:00-08:15 08:30-08:45 09:00-09:15 09:30-09:45 10:00-10:15 10:30-10:45 11:00-11:15 11:30-11:45 12:00-12:15 12:30-12:45 13:00-13:15 13:30-13:45 14:00-14:15 14:30-14:45 15:00-15:15 15:30-15:45 16:00-16:15 16:30-16:45 17:00-17:15 17:30-17:45 18:00-18:15 18:30-18:45 19:00-19:15 19:30-19:45 20:00-20:15 20:30-20:45 21:00-21:15 21:30-21:45 22:00-22:15 22:30-22:45 23:00-23:15 23:30-23:45

Mon-Fri Sat-Sun

Gauteng

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun) Source: BRC RAM™ Jan'18-Jun'18 (Gauteng: n=10,591) GAUTENG - SHARE

Share of Audience Share of Listening (% of 9.0m listeners who listen in a week) (% of 11.0b listening minutes a week) 17 15 Metro FM Metro FM 18 16 11 12 Ukhozi Ukhozi 11 12 10 11 Lesedi FM Lesedi FM 10 12 7 6 947 Thobela FM 7 6 6 6 Kaya 947 6 6 5 5 Jacaranda FM Jacaranda FM 5 5 5 6 Motsweding FM Motsweding FM 5 5 5 5 Thobela FM Jozi 4 5 4 Oct-Mar 4 Oct-Mar Jozi Kaya 4 5 Jan-Jun Jan-Jun 4 3 YFM % Ikwekwezi 4 4 %

Source: BRC RAM™ Oct'17-Mar'18 (n=10,575); Jan'18-Jun'18 (n=10,591) Device Location Listening 85 96 Total5 Mon-Fri 39 31 26 Sat 24 9 28 Sun 28 11 6 Avg. per0 day

3 4h00 % 72 72 74 50 95

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20

10

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00:00-00:15 00:30-00:45 01:00-01:15 01:30-01:45 02:00-02:15 02:30-02:45 03:00-03:15 03:30-03:45 04:00-04:15 04:30-04:45 05:00-05:15 05:30-05:45 06:00-06:15 06:30-06:45 07:00-07:15 07:30-07:45 08:00-08:15 08:30-08:45 09:00-09:15 09:30-09:45 10:00-10:15 10:30-10:45 11:00-11:15 11:30-11:45 12:00-12:15 12:30-12:45 13:00-13:15 13:30-13:45 14:00-14:15 14:30-14:45 15:00-15:15 15:30-15:45 16:00-16:15 16:30-16:45 17:00-17:15 17:30-17:45 18:00-18:15 18:30-18:45 19:00-19:15 19:30-19:45 20:00-20:15 20:30-20:45 21:00-21:15 21:30-21:45 22:00-22:15 22:30-22:45 23:00-23:15 23:30-23:45 Mon-Fri Sat-Sun

KwaZulu-Natal

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun) Source: BRC RAM™ Jan'18-Jun'18 (KwaZulu-Natal: n=4,640) KWAZULU-NATAL - SHARE

Share of Audience Share of Listening (% of 7.1m listeners who listen in a week) (% of 12.0b listening minutes a week) 47 61 Ukhozi Ukhozi 48 64 17 14 Gagasi Gagasi 16 12 10 7 East Coast Radio East Coast Radio 10 6 5 3 Metro FM Metro FM 6 4 2 1 Vuma Umhlobo Wenene 2 2 2 2 Umhlobo Wenene Vuma 2 2 2 1 Lotus FM Nongoma 1 1 1 1 Izwi LoMzansi Izwi LoMzansi 1 1 1 Oct-Mar 1 Oct-Mar 5FM Hindvani 1 1 Jan-Jun Jan-Jun 1 1 Hindvani % Divine Touch 1 1 %

Source: BRC RAM™ Oct'17-Mar'18 (n=4,687); Jan'18-Jun'18 (n=4,640) Device Location Listening

72 99 Total8 Mon-Fri 52 26 27 Sat 19 6 30 Sun 30 17 4 Avg. per0 day

3 4h00 % 70 70 73 50 92

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20

10

0

00:00-00:15 00:30-00:45 01:00-01:15 01:30-01:45 02:00-02:15 02:30-02:45 03:00-03:15 03:30-03:45 04:00-04:15 04:30-04:45 05:00-05:15 05:30-05:45 06:00-06:15 06:30-06:45 07:00-07:15 07:30-07:45 08:00-08:15 08:30-08:45 09:00-09:15 09:30-09:45 10:00-10:15 10:30-10:45 11:00-11:15 11:30-11:45 12:00-12:15 12:30-12:45 13:00-13:15 13:30-13:45 14:00-14:15 14:30-14:45 15:00-15:15 15:30-15:45 16:00-16:15 16:30-16:45 17:00-17:15 17:30-17:45 18:00-18:15 18:30-18:45 19:00-19:15 19:30-19:45 20:00-20:15 20:30-20:45 21:00-21:15 21:30-21:45 22:00-22:15 22:30-22:45 23:00-23:15 23:30-23:45 Mon-Fri Sat-Sun

Limpopo

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun) Source: BRC RAM™ Jan'18-Jun'18 (Limpopo: n=2,207) LIMPOPO - SHARE

Share of Audience Share of Listening (% of 3.5m listeners who listen in a week) (% of 5.8b listening minutes a week) 47 50 Thobela FM Thobela FM 44 48 20 22 Phalaphala Phalaphala 21 23 11 11 Munghana Lonene Munghana Lonene 12 14 5 4 Capricorn Capricorn 4 3 0 0 Giyani (GCR) Giyani (GCR) 2 1 2 1 Metro FM Jacaranda FM 2 1 1 0 Jacaranda FM Ikwekwezi 1 1 1 1 Ikwekwezi Metro FM 1 1 2 Oct-Mar 0 Oct-Mar Motsweding FM Moutse 1 1 Jan-Jun Jan-Jun 0 1 Moutse % Motsweding FM 1 0 %

Source: BRC RAM™ Oct'17-Mar'18 (n=2,133); Jan'18-Jun'18 (n=2,207) Device Location Listening 76 95 Total7 Mon-Fri 45 44 24 Sat 36 11 26 Sun 26 21 5 Avg. per0 day

5 4h06 % 74 74 50 76 93

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20

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00:00-00:15 00:30-00:45 01:00-01:15 01:30-01:45 02:00-02:15 02:30-02:45 03:00-03:15 03:30-03:45 04:00-04:15 04:30-04:45 05:00-05:15 05:30-05:45 06:00-06:15 06:30-06:45 07:00-07:15 07:30-07:45 08:00-08:15 08:30-08:45 09:00-09:15 09:30-09:45 10:00-10:15 10:30-10:45 11:00-11:15 11:30-11:45 12:00-12:15 12:30-12:45 13:00-13:15 13:30-13:45 14:00-14:15 14:30-14:45 15:00-15:15 15:30-15:45 16:00-16:15 16:30-16:45 17:00-17:15 17:30-17:45 18:00-18:15 18:30-18:45 19:00-19:15 19:30-19:45 20:00-20:15 20:30-20:45 21:00-21:15 21:30-21:45 22:00-22:15 22:30-22:45 23:00-23:15 23:30-23:45 Mon-Fri Sat-Sun

Mpumalanga

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun) Source: BRC RAM™ Jan'18-Jun'18 (Mpumalanga: n=1,514) MPUMALANGA - SHARE

Share of Audience Share of Listening (% of 2.7m listeners who listen in a week) (% of 4.7b listening minutes a week) 27 31 Ligwalagwala Ligwalagwala 26 29 20 23 Ikwekwezi Ikwekwezi 18 21 14 12 Ukhozi Ukhozi 14 10 5 7 Munghana Lonene Munghana Lonene 6 9 6 6 Metro FM Thobela FM 6 6 2 3 Jacaranda FM Jacaranda FM 4 4 5 4 Thobela FM Metro FM 4 4 2 1 Emalahleni RSG 2 3 0 Oct-Mar 3 Oct-Mar Rise Mkhondo 2 2 Jan-Jun Jan-Jun 4 2 Mkhondo % Emalahleni 2 2 %

Source: BRC RAM™ Oct'17-Mar'18 (n=1,388); Jan'18-Jun'18 (n=1,514) Device Location Listening 78 96 Total 14 Mon-Fri 37 24 Sat 19 7 37 Sun 15 4 39 37Avg. per0 day

3 3h48 % 63 61 63 86 50

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00:00-00:15 00:30-00:45 01:00-01:15 01:30-01:45 02:00-02:15 02:30-02:45 03:00-03:15 03:30-03:45 04:00-04:15 04:30-04:45 05:00-05:15 05:30-05:45 06:00-06:15 06:30-06:45 07:00-07:15 07:30-07:45 08:00-08:15 08:30-08:45 09:00-09:15 09:30-09:45 10:00-10:15 10:30-10:45 11:00-11:15 11:30-11:45 12:00-12:15 12:30-12:45 13:00-13:15 13:30-13:45 14:00-14:15 14:30-14:45 15:00-15:15 15:30-15:45 16:00-16:15 16:30-16:45 17:00-17:15 17:30-17:45 18:00-18:15 18:30-18:45 19:00-19:15 19:30-19:45 20:00-20:15 20:30-20:45 21:00-21:15 21:30-21:45 22:00-22:15 22:30-22:45 23:00-23:15 23:30-23:45 Mon-Fri Sat-Sun

North West

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun) Source: BRC RAM™ Jan'18-Jun'18 (North West: n=1,185) NORTH WEST - SHARE

Share of Audience Share of Listening (% of 2.3m listeners who listen in a week) (% of 3.6b listening minutes a week) 43 51 Motsweding FM Motsweding FM 43 50 8 9 Lesedi FM Lesedi FM 9 11 5 3 Metro FM Metro FM 6 4 4 4 Mahikeng Mahikeng 4 4 5 3 North West FM North West FM 4 3 3 3 RSG Star 3 3 2 2 Thobela FM Thobela FM 3 3 0 0 Mmabatho Mmabatho 3 3 3 Oct-Mar 3 Oct-Mar Star RSG 3 2 Jan-Jun Jan-Jun 2 1 Jacaranda FM % Jacaranda FM 2 1 %

Source: BRC RAM™ Oct'17-Mar'18 (n=1,242); Jan'18-Jun'18 (n=1,185) Device Location Listening 70 96 Total 17Mon-Fri 49 32 Sat 30 12 31 Sun 35 25 15 32Avg. per0 day

4 4h36 % 68 65 69 83 50

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00:00-00:15 00:30-00:45 01:00-01:15 01:30-01:45 02:00-02:15 02:30-02:45 03:00-03:15 03:30-03:45 04:00-04:15 04:30-04:45 05:00-05:15 05:30-05:45 06:00-06:15 06:30-06:45 07:00-07:15 07:30-07:45 08:00-08:15 08:30-08:45 09:00-09:15 09:30-09:45 10:00-10:15 10:30-10:45 11:00-11:15 11:30-11:45 12:00-12:15 12:30-12:45 13:00-13:15 13:30-13:45 14:00-14:15 14:30-14:45 15:00-15:15 15:30-15:45 16:00-16:15 16:30-16:45 17:00-17:15 17:30-17:45 18:00-18:15 18:30-18:45 19:00-19:15 19:30-19:45 20:00-20:15 20:30-20:45 21:00-21:15 21:30-21:45 22:00-22:15 22:30-22:45 23:00-23:15 23:30-23:45 Mon-Fri Sat-Sun

Northern Cape

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun) Source: BRC RAM™ Jan'18-Jun'18 (Northern Cape: n=575) NORTHERN CAPE - SHARE

Share of Audience Share of Listening (% of 718k listeners who listen in a week) (% of 1.4b listening minutes a week) 33 43 RSG RSG 25 31 22 21 Motsweding FM Motsweding FM 22 23 7 4 Kurara Kurara 8 7 5 4 OFM Lesedi FM 6 5 4 6 Lesedi FM OFM 5 5 2 2 KFM Metro FM 4 3 6 4 Umhlobo Wenene Umhlobo Wenene 3 2 3 1 Metro FM KFM 3 2 1 Oct-Mar 1 Oct-Mar Good Hope Radio 2000 2 2 Jan-Jun Jan-Jun 0 0 5FM % 5FM 2 1 %

Source: BRC RAM™ Oct'17-Mar'18 (n=571); Jan'18-Jun'18 (n=575) Device Location Listening 84 92 Total 14 Mon-Fri 34 39 Sat 27 14 29 Sun 36 7 7 35Avg. per0 day 3h18 2 65 % 64 71 50 86

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00:00-00:15 00:30-00:45 01:00-01:15 01:30-01:45 02:00-02:15 02:30-02:45 03:00-03:15 03:30-03:45 04:00-04:15 04:30-04:45 05:00-05:15 05:30-05:45 06:00-06:15 06:30-06:45 07:00-07:15 07:30-07:45 08:00-08:15 08:30-08:45 09:00-09:15 09:30-09:45 10:00-10:15 10:30-10:45 11:00-11:15 11:30-11:45 12:00-12:15 12:30-12:45 13:00-13:15 13:30-13:45 14:00-14:15 14:30-14:45 15:00-15:15 15:30-15:45 16:00-16:15 16:30-16:45 17:00-17:15 17:30-17:45 18:00-18:15 18:30-18:45 19:00-19:15 19:30-19:45 20:00-20:15 20:30-20:45 21:00-21:15 21:30-21:45 22:00-22:15 22:30-22:45 23:00-23:15 23:30-23:45 Mon-Fri Sat-Sun

Western Cape

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun) Source: BRC RAM™ Jan'18-Jun'18 (Western Cape: n=4,422) WESTERN CAPE - SHARE

Share of Audience Share of Listening (% of 4.2m listeners who listen in a week) (% of 5.9b listening minutes a week) 22 30 Umhlobo Wenene Umhlobo Wenene 23 31 12 13 KFM Heart FM 12 12 12 11 Heart FM KFM 12 10 7 8 RSG RSG 7 8 8 6 Good Hope Good Hope 7 5 4 3 Metro FM Metro FM 4 3 4 2 Radio Zibonele Voice of the Cape 4 3 3 3 Smile Radio Zibonele 3 3 3 Oct-Mar 2 Oct-Mar Radio Tygerberg Radio Tygerberg 3 2 Jan-Jun Jan-Jun 2 3 Voice of the Cape % Eden 3 2 %

Source: BRC RAM™ Oct'17-Mar'18 (n=4,279); Jan'18-Jun'18 (n=4,422) KEY STATION MEASURES (THE CURRENCY)

OCT'17-MAR'18 JAN'18-JUN'18 SIGNIFICANCE CALCULATOR

OCT'17-MAR'18 JAN'18-JUN'18 USING THE BRC RAM SIGNIFICANCE CALCULATOR

How do I know if the results for my Station Listenership has significantly increased or decreased from Oct’17 – Mar’18 to Jan’18 – Jun’18?

Go to the BRC website: For Survey Period 1: 1. 5.1 6. www.brcsa.org.za Oct’17 – Mar’18 ▪ Choose the Sample Size, n=30 162 ▪ Choose the Population Size, n=39 473 Follow the instructions and: On the Menu, hover ▪ Choose your Station Listeners from 2. your report in ‘000s ▪ Input the Sample Size, Population Size and with your mouse over your Station Listeners for Period 1 the Radio Research and ▪ Input the Sample Size, Population Size and click on the BRC RAM For Survey Period 2: your Station Listeners for Period 2 5.2 ▪ Press Enter Significance Calculator Jan’18 – Jun’18 ▪ Choose the Sample Size, n=30 440 ▪ Choose the Population Size, n=39 473 Look under Results for the 3. ▪ Choose your Station Listeners from your report in ‘000s Output: On the top left hand ▪ “The change in listenership is Not side of the screen, Significant at the 95% confidence level” choose the tab called OR ▪ “The change in listenership is “Significance Test” Significantly Lower at the 95% confidence level” OR Look under the most recent 4. ▪ “The change in listenership is BRC RAM surveys and Significantly Higher at the 95% choose the 2 Survey Periods confidence level” you want to compare eg. Survey Period 1: Oct’17 – Mar’18 & Survey Period 2: Jan’18 – Jun’18 KEY STATION MEASURES Commercial and PBS

Avg. daily cume One week (Mon-Sun) (‘000s) cume (‘000s)

Oct'17-Mar'18 Jan'18-Jun'18 Oct'17-Mar'18 Jan'18-Jun'18

Ukhozi 5,173 5,327 7,304 7,504

Umhlobo Wenene 4,015 3,856 5,571 5,394

Metro FM 2,392 2,436 4,189 4,267

Lesedi FM 2,100 2,063 3,077 3,084

Thobela FM 2,078 1,978 2,771 2,643

Motsweding FM 1,619 1,523 2,464 2,356

Gagasi 1,104 1,012 1,758 1,654

RSG 980 959 1,339 1,339

Ikwekwezi 849 823 1,188 1,125

Ligwalagwala 810 814 1,146 1,161

Source: BRC RAM™ Oct'17-Mar'18 (National: n=30,162) and Jan'18-Jun'18 (National: n=30,440) KEY STATION MEASURES Commercial and PBS

Exclusive listeners (%) Avg. hrs p.d Oct'17-Mar'18 Jan'18-Jun'18 Oct'17-Mar'18 Jan'18-Jun'18

Ukhozi 54 54 3h00 3h06

Umhlobo Wenene 57 58 3h12 3h06

Metro FM 29 30 1h42 1h42

Lesedi FM 52 54 3h06 3h12

Thobela FM 77 76 3h24 3h24

Motsweding FM 52 50 2h48 2h48

Gagasi 36 33 2h06 2h12

RSG 47 47 3h00 3h00

Ikwekwezi 47 48 3h00 3h12

Ligwalagwala 58 56 3h06 2h54

Source: BRC RAM™ Oct'17-Mar'18 (National: n=30,162) and Jan'18-Jun'18 (National: n=30,440); ranked on Avg. daily cume KEY STATION MEASURES Commercial and PBS

Avg. daily cume One week (Mon-Sun) (‘000s) cume (‘000s)

Oct'17-Mar'18 Jan'18-Jun'18 Oct'17-Mar'18 Jan'18-Jun'18

Munghana Lonene 679 727 914 985

Phalaphala 668 721 901 984

947 704 647 1,055 994

Jacaranda FM 620 645 954 985

East Coast Radio 653 644 1,033 1,032

Kaya 520 515 899 897

KFM 524 515 787 806

Heart FM 515 503 716 715

5FM 382 384 645 670

YFM 362 358 610 603

Source: BRC RAM™ Oct'17-Mar'18 (National: n=30,162) and Jan'18-Jun'18 (National: n=30,440) KEY STATION MEASURES Commercial and PBS

Exclusive listeners (%) Avg. hrs p.d Oct'17-Mar'18 Jan'18-Jun'18 Oct'17-Mar'18 Jan'18-Jun'18

Munghana Lonene 77 79 3h24 3h30

Phalaphala 87 87 3h42 3h36

947 39 37 1h36 1h36

Jacaranda FM 38 45 2h00 2h06

East Coast Radio 51 46 1h48 1h42

Kaya 19 20 1h24 1h24

KFM 43 40 2h00 1h48

Heart FM 49 49 2h42 2h18

5FM 31 26 1h24 1h18

YFM 29 29 1h30 1h30

Source: BRC RAM™ Oct'17-Mar'18 (National: n=30,162) and Jan'18-Jun'18 (National: n=30,440); ranked on Avg. daily cume KEY STATION MEASURES Commercial and PBS

Avg. daily cume One week (Mon-Sun) (‘000s) cume (‘000s)

Oct'17-Mar'18 Jan'18-Jun'18 Oct'17-Mar'18 Jan'18-Jun'18

702 288 298 469 479

Algoa FM 324 296 514 455

Good Hope 301 257 490 441

Radio 2000 240 221 442 393

Capricorn 170 147 262 221

Vuma 112 136 188 239

Smile 142 133 192 187

OFM 128 127 186 205 trufm 96 98 184 195

Lotus FM 123 90 187 158

Source: BRC RAM™ Oct'17-Mar'18 (National: n=30,162) and Jan'18-Jun'18 (National: n=30,440) KEY STATION MEASURES Commercial and PBS

Exclusive listeners (%) Avg. hrs p.d Oct'17-Mar'18 Jan'18-Jun'18 Oct'17-Mar'18 Jan'18-Jun'18

702 25 28 1h30 1h30

Algoa FM 51 53 1h54 2h06

Good Hope 37 33 1h42 1h42

Radio 2000 22 23 1h36 1h42

Capricorn 52 40 2h24 2h36

Vuma 11 8 2h24 1h48

Smile 59 61 1h36 1h30

OFM 40 37 3h18 2h30 trufm 3 2 1h36 1h36

Lotus FM 53 52 1h42 1h18

Source: BRC RAM™ Oct'17-Mar'18 (National: n=30,162) and Jan'18-Jun'18 (National: n=30,440); ranked on Avg. daily cume KEY STATION MEASURES Commercial and PBS

Avg. daily cume One week (Mon-Sun) (‘000s) cume (‘000s)

Oct'17-Mar'18 Jan'18-Jun'18 Oct'17-Mar'18 Jan'18-Jun'18

SAfm 86 80 189 161

Power 61 73 107 126

North West FM 81 63 169 137

CapeTalk 66 57 90 76

Rise - 57 64 88

LM Radio* - - 33 -

X-K FM 107.9* - - 2 -

* Caution: small base size, provided for indicative purposes only Source: BRC RAM™ Oct'17-Mar'18 (National: n=30,162) and Jan'18-Jun'18 (National: n=30,440) KEY STATION MEASURES Commercial and PBS

Exclusive listeners (%) Avg. hrs p.d Oct'17-Mar'18 Jan'18-Jun'18 Oct'17-Mar'18 Jan'18-Jun'18

SAfm 20 13 1h00 1h12

Power 10 17 1h36 1h42

North West FM 20 39 1h36 1h54

CapeTalk 43 45 2h00 2h12

Rise 0 20 0 1h30

Source: BRC RAM™ Oct'17-Mar'18 (National: n=30,162) and Jan'18-Jun'18 (National: n=30,440); ranked on Avg. daily cume KEY STATION MEASURES Community

Avg. daily cume One week (Mon-Sun) (‘000s) cume (‘000s)

Oct'17-Mar'18 Jan'18-Jun'18 Oct'17-Mar'18 Jan'18-Jun'18

Jozi 384 376 629 618

Voice of the Cape 87 127 116 165

Radio Tygerberg 108 115 166 165

Unitra (UCR-FM) 124 108 241 207

CCFM 96 104 148 157

Kasie 128 99 207 185

Radio Zibonele 104 99 230 238

Moretele 46 93 68 140

Forte 91 91 180 157

Eden 120 88 172 126

Source: BRC RAM™ Oct'17-Mar'18 (National: n=30,162) and Jan'18-Jun'18 (National: n=30,440) KEY STATION MEASURES Community

Exclusive listeners (%) Avg. hrs p.d Oct'17-Mar'18 Jan'18-Jun'18 Oct'17-Mar'18 Jan'18-Jun'18

Jozi 34 35 2h18 2h06

Voice of the Cape 48 48 2h42 2h18

Radio Tygerberg 41 42 1h48 2h06

Unitra (UCR-FM) 7 4 1h42 1h42

CCFM 38 38 1h48 1h48

Kasie 9 6 1h24 1h06

Radio Zibonele 17 13 1h48 1h30

Moretele 59 68 2h12 2h48

Forte 9 11 1h24 1h54

Eden 44 46 2h18 2h24

Source: BRC RAM™ Oct'17-Mar'18 (National: n=30,162) and Jan'18-Jun'18 (National: n=30,440); ranked on Avg. daily cume KEY STATION MEASURES Community

Avg. daily cume One week (Mon-Sun) (‘000s) cume (‘000s)

Oct'17-Mar'18 Jan'18-Jun'18 Oct'17-Mar'18 Jan'18-Jun'18

Thetha 105 87 177 177

Mahikeng 71 83 122 141

Voice of Tembisa 77 78 129 137

Izwi LoMzansi 71 77 109 121

Mkhondo 98 76 151 111

Inkonjane 45 75 81 136

Hindvani 70 71 96 103

Nongoma 63 71 90 102

Alfred Nzo 0 69 0 131

Emalahleni 61 62 94 97

Source: BRC RAM™ Oct'17-Mar'18 (National: n=30,162) and Jan'18-Jun'18 (National: n=30,440) KEY STATION MEASURES Community

Exclusive listeners (%) Avg. hrs p.d Oct'17-Mar'18 Jan'18-Jun'18 Oct'17-Mar'18 Jan'18-Jun'18

Thetha 45 40 2h24 1h30

Mahikeng 34 28 2h30 2h12

Voice of Tembisa 36 28 1h42 1h42

Izwi LoMzansi 20 17 2h18 2h24

Mkhondo 30 27 1h54 2h36

Inkonjane 2 16 2h24 2h00

Hindvani 56 69 1h54 2h00

Nongoma 23 21 3h24 3h24

Alfred Nzo 0 12 0 2h00

Emalahleni 28 15 2h12 2h18

Source: BRC RAM™ Oct'17-Mar'18 (National: n=30,162) and Jan'18-Jun'18 (National: n=30,440); ranked on Avg. daily cume KEY STATION MEASURES Community

Avg. daily cume One week (Mon-Sun) (‘000s) cume (‘000s)

Oct'17-Mar'18 Jan'18-Jun'18 Oct'17-Mar'18 Jan'18-Jun'18

Vukani 137 61 270 135

Kurara 37 61 66 84

Star 58 56 87 84

Mmabatho 0 51 0 88

Moutse 0 51 0 70

Source: BRC RAM™ Oct'17-Mar'18 (National: n=30,162) and Jan'18-Jun'18 (National: n=30,440) KEY STATION MEASURES Community

Exclusive listeners (%) Avg. hrs p.d Oct'17-Mar'18 Jan'18-Jun'18 Oct'17-Mar'18 Jan'18-Jun'18

Vukani 5 3 1h30 1h12

Kurara 38 50 2h00 2h48

Star 30 36 2h24 2h48

Mmabatho 0 17 0 2h30

Moutse 0 30 0 2h30

Source: BRC RAM™ Oct'17-Mar'18 (National: n=30,162) and Jan'18-Jun'18 (National: n=30,440); ranked on Avg. daily cume STATION DASHBOARD TRENDING: APR-SEP’17 / JUL’17-DEC’17 / OCT’17-MAR’18 / JAN’18-JUN’18

Station Contents

Key Measures (Total audience) sample= 30 440 Station listeners (one week cume) sample= 453

Gender % Age % Race % Exclusive % 1 week cume ('000s) Male 50 15-24 years 15 Black 13 Listeners 53

501 513 514 Female 50 25-34 years 23 White 41 455 35-49 years 22 Indian or Asian - 50+ years 39 Coloured 46

Area % Language (Top 2) % ES SEM % Province % Metro 66 Afrikaans 49 SEM 1 2 Eastern Cape 91 Small Urban 29 English 38 SEM 2 10 Free State - Apr-Sep Jul-Dec Oct-Mar Jan-Jun Rural 5 SEM 3 4 Gauteng - SEM 4 6 KwaZulu-Natal - SEM 5 11 Limpopo - Avg. daily audience Mon-Fri ('000s) Device % Location % SEM 6 16 Mpumalanga - 369 Radio 82 Home 89 SEM 7 8 North West - 364 351 332 Vehicle radio 18 Vehicle 18 SEM 8 4 Northern Cape 2 Cell phone 13 Work/Uni 11 SEM 9 5 Western Cape 7 TV 3 Other 2 SEM 10 32 Computer -

Radio listening by 1/4 hour ('000s)

180 Mon-Fri Apr-Sep Jul-Dec Oct-Mar Jan-Jun Sat-Sun 160

140

Avg. daily audience Mon-Sun ('000s) 120 100 340 336 324 296 80

60

40

20

0 0am 1am 2am 3am 4am 5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm Apr-Sep Jul-Dec Oct-Mar Jan-Jun

Source: BRC RAM Jan'18-Jun'18 Axes may vary between stations and measures Note: All percentages do not add to 100% due to rounding off SEE YOU AGAIN IN NOVEMBER 2018!