Barbara Cassani

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Barbara Cassani Founder of Go! Airline Barbara Cassani created British Airways' no-frills Go airline. From an initial investment of £25m she steered Go through a £110m management buyout (backed by 3i) and remained as CEO until the sale to easyJet for £374m five years later. A Veuve Clicquot Businesswoman of the Year, Barbara started out as a management consultant with what was then Coopers & Lybrand working in both Washington and London. She moved to BA and held a variety of strategic, sales, customer service and marketing roles on both sides of the Atlantic. She also served as General Manager in North America, responsible for the alliance with US Airways and a joint venture with American Airlines. After leaving the airline business Barbara founded and led London's 2012 Olympic bid, before handing over the reins to Seb Coe. She then became chair of the Legacy for London Advisory Group, helping to secure a lasting benefit from the Olympic and Paralympic Games. Dividing her time between London and her native US, Barbara has a range of business interests in the travel and leisure sectors. At Jurys Inn she oversaw a group of thirty city-centre hotels in the UK, Ireland and the Czech Republic; and as a director of Air Berlin, she oversees activities within Germany's second largest airline. In presentations Barbara argues that we've become so focused on survival and cost-cutting since the recession that we need to remind ourselves how to grow: "Now is the time to focus on new products, new markets and new ways of doing things." +49 721 920 982 0 speaker@londonspeakerbureau.de www.londonspeakerbureau.de Topics · Leadership · Customer Service · Strategy · Transformation · Managing change Publications · Go - An Airline Adventure, 2003 +49 721 920 982 0 speaker@londonspeakerbureau.de www.londonspeakerbureau.de.

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Eur O P E a N C a Se Clea R in G H O U Se
This case contains colour exhibits which will be affected by the user’s screen and E printer resolution. Therefore, to ensure optimum colour qualityE multiple copies U must be ordered directly from The European Case Clearing House.S R U This colour caseO cannot be supplied as a permission master in either paper format or as a sealed PDF file. However, please contact ECCHO to check availability ofP a black and white version which can be supplied for reproduction. H E A G NorN th America: Rest of the World: ECCH at Babson Ltd The European Case ClearingN House Babson College Cranfield University I BabsonC Park Wharley End R Wellesley Bedfordshire MA 02457A MK43 0JR A USA S England E Tel: +1 781 239E 5884 Tel: +44 (0)1234L 750903 Fax: +1 781 239 5885 Fax: +44 (0)1234C 751125 ecchbabson@aol.com ecch@cranfield.ac.uk IMD-3-0873 (GM 873) I N T E R N A T I O N A L v. 11.12.2002 THE WEB’S FAVORITE AIRLINE The safest way to become a millionaire is to start as a billionaire and invest in the airline industry. Richard Branson, Founder, the Virgin Group Research Associate Brian “If you create the right expectations and you meet or exceed Rogers prepared this case those expectations, then you will have happy customers,” under the supervision of proclaimed Stelios Haji-Ioannou, the 32 year-old founder and Professor Nirmalya Kumar as CEO of easyJet airlines. Since its launch in November 1995, a basis for class discussion easyJet had become one of Europe’s leading low-cost airlines by rather than to illustrate either adopting an efficiency-driven operational model, creating brand effective or ineffective handling awareness, and maintaining high levels of customer satisfaction.
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Barbara Cassani CBE Leading Expert on Leadership and Start-ups and First Chair of the London 2012 Olympic Bid CSA CELEBRITY SPEAKERS Barbara Cassani CBE is a leading expert on leadership and start-ups. She founded the low cost airline Go and spearheaded the successful London 2012 Olympic bid. She is currently a partner in 3x + Y Ventures which was established to identify start-up and growth opportunities in the UK travel and retail sectors. She was named president of Vueling, the low cost airline, in 2007 and appointed Executive Chairperson of Jurys Inn hotels in 2008. "In 2002, Barbara Cassini was named as the Veuve Clicquot Businesswoman of the Year" In detail Languages Upon graduation in 1984 Barbara worked as a management Barbara presents in English. consultant for Coopers & Lybrand before moving to work in the U.S. operation of British Airways. There she worked in sales, Want to know more? marketing, and on the team that integrated Dan-Air into BA's Give us a call or send us an e-mail to find out exactly what she business. She was awarded an honorary degree from Cranfield could bring to your event. University in 2004. She started her career in management consulting then worked in wide variety of roles at British Airways. How to book her? In 1997, Barbara started-up Go, the low-cost airline, with a £25m Simply phone, fax or e-mail us. investment from British Airways and guided the airline to profits in less than 3 years as its CEO. She then headed a £110m Publications management buyout and a year later Go was sold to easyJet for 2003 £374m.
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