Where Each Cow Was Located During the Cowparade

Presented by

With OFFICIAL GRAZING GUIDE WWW.COWPARADE.COM

2006

More room to think.

United Economy Plus.® More legroom than any other U.S. airline.

Grazing Guide sponsored by YOU�MAY� Greetings,

As Mayor of the City and County of Denver, it is my pleasure to FIND�YOURSELFdefying welcome the world-renowned CowParade to the Mile High City. While CowParade has been produced in more than 25 cities around the world, Denver’s CowParade refl ects the energy and excitement definition of the Mile High City. From our landmarks to our hometown sports Pigeonholes, stereotypes teams to our local “moovers” and shakers, each cow captures a and labels don’t have a different aspect of Denver’s history and culture. place here. But people do. Not only do we have the opportunity to enjoy these colorful fi berglass bovines while they graze our streets as public art, the cows’ impact will be felt long after they leave. Through the public auction after the conclusion of the public display, CowParade has the potential to raise approximately $500,000 for dozens of local charitable organizations including Denver’s Road Home, our 10- year plan to end homelessness, and CowParde nonprofi t partners such as The Children’s Museum of Denver, The Denver Zoo , the Cherry Creek Arts Festival and the Denver Foundation’s Eagle Fund.

STAPLETONDENVER.COM We hope you enjoy the “udderly” unique partnership among our local artists, nonproﬁ t organizations and business community.

Sincerely,

John WW.. Hickenlooper Mayor of the City and County of Denver

H O M E S � APARTMENTS OFFICES SHOPS PARKS VISITOR CENTER: Quebec & 29th Ave. SCHOOLS HOMES FROM THE LOW $100S TO OVER $1 MILLION. 303 NORTHFIELD STAPLETON COMING SOON: 872 Over 50 new shops, theatres, 0035 restaurants and more. 3 TABLE OF CONTENTS

Greetings from Mayor Hickenlooper ...... 3 Welcome from United Airlines ...... 4 CowParade Herd Map ...... 5 General Information ...... 6 Cherry Creek Herd ...... 8 Stapleton Herd ...... 10 Stray Cows ...... 11 Downtown Denver Herd ...... 12 Auction Information ...... 15 Cows in Schools ...... 16 CowParade Sponsors ...... 20 CowParade Wranglers ...... 23 WelcomeWelcome to the friendly cows of DenverDenver.. Share the Moos: View this “Grazing Guide” online from home page tile link at www.denverpost.com and www.rockymountainnews.com. On behalf of all our employees in the Colorado region, United Airlines is proud to be the title sponsor of CowParade Denver 2006. We encourage you to invite your friends and family to see this one-of-a-kind public art event. Artists from throughout our Front Range have let their spirits soar in the creation of world-class works of art. This is a must-see event!

We believe that supporting culture and the arts enriches the lives of everyone in a community. That is why United is COW HERDS sponsoring 15 cows in the herd. We also are honored to support the local charitable organizations which are the direct beneﬁ ciaries of CowParade. Our support of CowParade has a single goal: to make the world a better place for our customers and employees to live, work, travel and do business. I-76

I-25 Sincerely, I-70

12 COWS

Jim Kyte 30 COWS Stapleton Herd

General Manager - Denver International Airport Downtown Herd United Airlines Colfax US 6

35 COWS Cherry Creek Herd

4 5 But, wait...there is moo-re! At the conclusion of CowParade Denver 2006,2006, live anandd ononlineline auctions are held to sell the cows. YYou,ou, too, ccanan owownn a ccow!ow! TThehe auctions benefi t such local charities as TThehe CChildren’shildren’s MMuseumuseum of HOLY HEIFER, Denver,Denver, CherrCherryy Creek Arts Festival, The DenDenverver ZZoo,oo, anandd ththee IT’S A COWPCOWPARADE!ARADE! Eagle Fund of the Denver Foundation. Please see related story What you need to know about for more details. CowParade Denver 2006 What’s moo-re, each cow sponsor will designate a nonprofi t of its choice to receive a portion of the auction proceeds. A primary purpose of CowParade Denver 2006 is to raise moo-la, HowdyHowdy pardners, cocowboyswboys and cocowgirls.wgirls. and lots of it, for well-deserving charities. The goal is $500,000. WelcomeWelcome to CoCowParadewParade Denver 2006! All proceeds will go to support the charities. If you’re in the know,know, then you’re way ahaheadead of ththee hherd.erd. SStashtash these quick facts in your hip pockets – oror overoverallsalls – anandd hoof it What is the history of this herd hoopla? on out to CowParade Denver 2006. It’s the world’s original and The fi rst CowParade was held in Zurich in 1998 and it attracted largest public art display of life-sized fi berglass cows transformed more than one million visitors from throughout Europe. The into colorful and whimsical works of art. You’ll be transfi xed by exhibit moo-ved to Chicago in 1999, where 300 cows grazed the these moo-velous bovine beauties. pastures of the Windy City. That parade attracted more than two million visitors, contributed $250 million to the city’s economy, and What is CowParade Denver? raised more than $3 million for local nonprofi ts. More than 400 The parade of cows features approximately 100 heifers painted cows were herded to New York in 2000 with similar results. In the by local artists and sponsored by local businesses. This public last fi ve years, CowParade has appeared in more than 25 cities art event is free and this is the fi rst and only appearance in worldwide. Denver. It will turn our streets into a forum for public art, creativity and innovation. You’ll discover a variety of artistic styles from CowParade Denver 2006 is organized and managed by brightly painted cows, to cows covered in mosaic tiles, to cows CowParade Holdings, LLC and produced locally by Creative transformed into unusual and fun designs. Strategies Group, the region’s leading sponsorship and event marketing agency specializing in festivals and special events. CowParade has made historic stops in such “rural” communities as Paris, London, Florence, Barcelona, Zurich, Prague, Tokyo, CowParade Denver 2006 is presented by United Airlines, Sydney, Moscow (no pun intended), Mexico City, New York, sponsored by Forest City Stapleton in association with the Chicago and Houston – all “cow towns,” to be sure. Colorado Beef Council and supported by Macy’s.

Where can you view these beautiful bovines? Where can you get more de-”tails?” The cows can be seen grazing in various “pastures” throughout Go to your nearest cow-puter and visit: www.cowparade.com metro Denver. Stroll the streets at your leisure to stop, admire, or call the head wranglers at 303-469-7500. contemplate and giggle at these great creations. Cow Memoo-rabilia on sale “Pasture hosts” include Downtown Denver with special “watering In case you can’t squeeze a life-sized cow into your living room, holes” on 16th Street Mall, Larimer Square, Tabor Center, Writer you can still take home a piece of CowParade Denver history. Square and Denver Pavilions. Other herds can be seen throughout CowParade memoo-rabilia is on sale at the Cherry Creek the Cherry Creek North Shopping District, Cherry Creek Shopping Shopping Center Concierge Desk and is presented by Macy’s. Center and in the Stapleton community. Please refer to the enclosed map for de-”tails.” CowParade Denver offers hats, T-shirts, cloisonné pins, mugs, ﬁ gurines and “paint-your-own” cow kits. When can you see these cows? Limited merchandise is also available in select locations Cows can be seen grazing throughout Denver from throughout Denver including, The Denver Zoo, The Children’s July 21 through October 18. More than one million Museum of Denver and the Downtown Denver Partnership. “cow-aﬁ cionados,” as well as real and urban cowboys and cowgirls, are expected to see these eclectic works of art.

6 7 CHERRY CREEK HERD

�� Mod Cow Jo-Veal Chuck Poppe, David W. Thayer Malcolm Farley Crate and Barrel Willie 92.5 FM Mooprint Macy’s Thanksgiving �� Nancy Sedar Sherman Day Parade The Weitz Company Sean Grifﬁ n �� Optical Cowlusion Macy’s �� Andrean Andrus, Davis Berlind Moocho Fiesta Colorado Beef Council Alex Knuckles Room to Moove United �� Jay Paonessa/Luis Felipe Moo-Supial �� Mosqueira Jay Paonessa/Luis Felipe United Mosqueira Stegobovus United �� Ren Burke Mootercycle �� 9News Joseph McCullough �� To Be the Purple Cow Left Hand Brewing Co. �� Valerie & Jonathan Nicklow Moozart CowParade Denver Kim Polomka �� CowParade Denver

�� Cherry Creek Netstructures Cow Shopping Center Netstructures Classic Cowvertible Post-News Com-moo-nity Jay Paonessa/Tim Smith Kim Sharp-Leyba �� Creative Strategies Group Post-News Community COLORado Cow Rhinestone Rosie Juli Schrader Joanne Orce

�� The Children’s Hospital CowParade Denver Cowsino Rocky Mootain High Jay Paonessa/Tim Smith Jordan Mestas United Colorado Beef Council Cherry Creek North Cowlorado Aspens Cupcake Sedimental Moo’d Sally Ann Wilson Diane Findley Cecilia Sherry Americow CowParade Denver CowParade Denver CowParade Denver Maureen Scott Evening Star CowParade Denver CowTown Splatter Cow Valerie Granere Kit Salway Terry Womble Assigned Bovine OppenheimerFunds CowParade Denver CowParade Denver Jay Paonessa/Tim Smith United Get Along Little Doggy Front Range The Sunny Side Barbara Hudson, Thomas of Vance Cowkland Beauvineyard Jennifer Griggs Sebastian McKay, Leroy McKay, Liz Abbott Kym Bloom Lisa Matlock CowParade Denver The Denver Post CowParade Denver Souders Studios/Square Pixels Happy Cow Gilda the Gilded Cow Cow Flower Power Jay Paonessa/Tim Smith Stacy Robinson Lisa Huff Horizon Organic CowParade Denver CowParade Denver John Lynch BronCow Joanne Orce Bold: Artist/Italic: Sponsor Rainbow Rewards

8 9 �� STAPLETON HERD STRAY COWS

�� Denver International Airport Wynkoop Brewery Graze the World Cross Country Cow Jay Paonessa/Tim Smith Pam Sirko United CowParade Denver Moolage Plus Jay Paonessa/Tim Smith Webb Building United Abstract Glazed Red �� Rhapsody in Moos Cow Rising Jay Paonessa/Tim Smith Steven Altman, Diane Findley United �� Mayor John Hickenlooper The Children’s Bold: Artist/Italic: Sponsors Museum of Denver ��

�� Paint by Udder Andrean Andrus

�� United

�� Abstract Cow Madame “Butter” Flies Deb Rosenbaum Kristel Deckx

Denver School of the Arts Stapleton �� Stapleton Moooocoticultural Cow Climbing Cow Starr T. & Merrill/Daydreamz Susan Daily Project Stapleton Stapleton �� MooRine Life Cowabunga, Dude! Joanne Orce Elizabeth Craig Stapleton Stapleton Moo-tanical Gardens It’s Time to Moo David Westman Jay Paonessa/Luis Felipe Stapleton Mosqueira Moo-veau Organic United Marcy Kerchal Jacques MOOsteau Stapleton T Tanyaanya Haynes Udderly Green Stapleton Ann Marie Auricchio with Mandil Inc. McStain Neighborhoods

10 11 DOWNTOWN HERD

16th Street Mall Moo-La Cheryl Cusick Alpine Explosion �� CowParade Denver �� Sabine Baeckmann-Elge �� CowParade Denver The Next Stage �� Lisa Huff Breaking Moos �� Wells Fargo Brent Dilworth Udderly Tranquil �� Rocky Mountain News Irene Watts Cattalyst of the West United Irene Gallagher �� Wired Cow �� CowParade Denver Kim Harrell �� Colorado Stamp(ede) CowParade Denver Douglas Rouse �� YourHub.cow Colorado Beef Council Laura Herrera The Cow-Boys YourHub.com �� Monte Moore Wyoming Travel and Tourism Larimer Square Cow In a Candy Store Bo-Fhind �� David John Drew Pam Sirko CowParade Denver Capital Paciﬁ c Homes �� Bucky Broncow �� Cowversity Jay Paonessa/Luis Felipe Amelia Caruso Mosqueira Stortz Design, Inc. �� United Denver, Moo Mean Fear No Art the World To Us Michael Rieger �� Sean Grifﬁ n Larimer Square �� United �� Hula Cow Fifty-Moo-Eighty Jay Paonessa/Luis Felipe �� Jen Thario �� Mosqueira �� Denver Metro Convention United & Visitors Bureau �� Identity Crisis �� 14,000 ft. Cow Danielle Smedra �� Douglas Rouse CowParade Denver �� Smooth Jazz 104.3 Talavera Cow It’s Your Moove Michel Reeverts �� Barry Gore Colorado Beef Council Mortenson Village Cow William Marlow �� CowParade Denver

��

12 13 DOWNTOWN HERD BUY YOUR VERY OWN COW! BENEFIT AUCTIONS SUPPORT Denver Pavilions Jumper’s Night Off Valerie Granere Bovine Beauty CowParade Denver DESERVING CHARITIES Kathy Poppen Orange Glo International, Inc. Majesty Kara Norred Cloisonné Cowlumbine CowParade Denver Jane Paul Angelhart KS107.5 ReMOOse and Recycow Stampede to help local charities Scott Lyon Cowboys and cowgirls of all ages will be stampeding to the Cow Town USA CowParade Denver Monte Moore National Western Stock Show Stadium to bid on and buy their very Colorado Beef Council Splendid Belle own moos-terpiece cow from CowParade Denver 2006. Michel Reeverts Cowstellation CowParade Denver Open to the public, this live benefi t auction and shindig, held Robbin Merta November 10, aims to sell off the life-sized whimsical and Denver Pavilions Zippo Kim Polomka eclectically themed cows designed by artists from throughout Mt. Bovine, Cowlorado Gay & Lesbian Fund for Colorado Colorado’s Front Range. This high falutin’ event is bound to attract Joanne Orce the “Who’s Moo” of the region. Today’s Country 98.5 KYGO Writer Square All cows sold at the live auction on November 10, 2006 and Yellow SubMOOrine Aspen Eyes the online auction beginning November 11, 2006 will benefi t The Tanya Haynes Timothea Biermann Children’s Museum of Denver, Cherry Creek Arts Festival, The CowParade Denver Wink Optometry at Aspen Eyewear Denver Zoo, and the Eagle Fund of the Denver Foundation, plus Cowlorado the Beautiful dozens of other area charities. Tabor Center Andrean Andrus Sill-TerHar Motors Connla of the Golden Hair Make a bid on “Bessie” Sandie Doherty Glazed Black and Blue Moo If you’re a cow-art afi cionado, this is your chance, pardner, to CowParade Denver Steven Altman graze pastures of cows in one location. Meet the artists, enjoy CowParade Denver Cow Chips lavish hors d’oeuvres, kick up your heels to live music, and most Amelia Caruso Malvi’s Muse important of all – bid to win your own cow for charity! You “herd” it CowParade Denver Jennifer Mosquera here fi rst. It’s sure to be a hoot! Cownterfeit CowParade Denver You won’t want to miss this one-time “moo-velous” event in Robbin Merta Rhythm and Moos CowParade Denver Jenifer Thario Denver history. Bring your favorite cowhide billfold or purse so you can bid on the beautiful bovine of your choice. Cowsmonaut/Beach Bovine Starbucks Leann Harding San Luis Valley Cow CowParade Denver Kym Allison Dress for Success THE Attire is “haute cow-ture.” That means you can SAVE CrOWchet CowParade Denver dress in your coolest cowboy costume, don urban Marcy Kerchal Ted is Cooler DATE! cowboy chic, or wear your best right-off-the-ranch CowParade Denver Jay Paonessa, Tim Smith LIVE United duds. It promises to be a most fashion-a-bull event. Bold: Artist/Italic: Sponsors You may want to check your spurs at the door, AUCTION however. Boots and hats on ladies and gents are NOV. 10 2006 most welcome.

For Moo-re Information For ticket information and reservations to this one-of-a-kind, one- time-only event, please call Julie Gore at 303-469-7500, ext. 103. For more details, hoof it over to www.cowparade.com.

14 15 Participation Fifteen art classes from 12 Denver Public Schools and one DPS “superintendent team” headed by Michael Bennett transformed the cows, known as “mini-moos” – as each one is one-third the size of the cows in CowParade, weighing in at 30 pounds and measuring four feet long by three feet high – into incredible works of art. Work on the mini-moo collection began in February with students from across all quadrants of the DPS district: COWPARADE • Lake Middle School GRAZING GUIDE • Skinner Middle School Larimer Arts Association for • Centennial K-8 the Cows in Schools program • Greenlee K-8 • Kaiser K-6 • Denver School of the Arts (3 cows) Larimer Arts Association (LAA) was selected to conduct this year’s • Bruce Randolph Middle “Cows in Schools” program as part of its fourth installation of the School internationally award-winning Project LEAD (LARIMER presents • Kunsmiller Middle School EMERGING ARTISTS of DENVER). More than 400 middle school • Kepner Middle School students in Denver Public Schools (DPS) collaborated on the creation • Place Middle School cows to be showcased in an unprecedented way – suspended from • Slavens K-8 the wire system over Larimer Square. This is the ﬁ rst “ﬂ ying cow” • Grant Middle School display ever undertaken in the history of CowParade. • Superintendent team headed by Michael Bennett What is Project LEAD? Educational Outcomes Project LEAD gives young artists the experience of showing their Under the guidance of Michael Rieger, art director for LAA, owner of art in downtown public venues and to be recognized for their Lapis Gallery and recipient of numerous awards for arts education, emerging talents. The each participating team carefully created each mini-moo’s identity Larimer Arts Association, – giving each a name, identity and personal story. Each class was in conjunction with Denver required to articulate Public Schools, annually its theme and provide commissions art projects written accounts of for public display, and why they selected it, provides arts programs what they learned from with art supplies and the project, and other expertise for curricula to accounts to enhance the augment funding shortfalls educational landscape of and provide direction in the program. new mediums.

16 17 Issue and Community Impact Many middle and high �� schools’ arts programs and materials have been drastically reduced to �� address DPS budget shortfalls. Through �� other programming such as Project LEAD, LAA �� is poised to offer arts �� options to those schools �� that lack such resources. �� It is the core belief of LAA that exposure to the arts aids in many �� other areas of education and a child’s growth. Its initiatives were �� developed with the knowledge that a well-rounded education is the cornerstone for success and will improve the quality of life for those in the community.

Project LEAD is produced by the Larimer Arts Association, a 501(c)(3) nonproﬁ t organization committed to arts education and awareness in downtown Denver. Its mission is to promote, stimulate and encourage the cultural welfare of Denver through interactive cultural events and cooperative arts programming for emerging artists. Other programming includes the award-winning La Piazza dell’Arte. LAA is a Denver SCFD Tier III organization.

Get Involved! As an artist, educator, student, volunteer, sponsor or donor of Project LEAD, visit www.larimerarts.org.

18 �� THANK YOU TO OUR MOO-VELOUS SPONSORS:

TITLE SPONSOR

PRESENTING SPONSOR ASSOCIATE SPONSOR

SUPPORTING SPONSOR MEDIA PARDNERS

PASTURE HOSTS

OFFICIAL SUPPLIERS Netstructures - Offi cial Barn (warehouse) The Weitz Company - Offi cial base provider Mortenson - Offi cial moo-ver

20 21 COWPARADE DENVER 2006 WRANGLERS

Management Team Bruce Erley, Creative Strategies Group (CSG) - Managing Director Ron Fox, CowParade Holdings - Director Julie Gore, CSG - Project Manager Jill Lentz, CSG - Sponsorship Sales Manager Brooke Amidei, CSG - Sponsorship Sales Associate Pam Erickson, Conifer Link – Cow Patron Sales Jeannie McFarland Johnson, CSG - Marketing Director Kelli Turner, CSG - Client Services Director Carol Hiller, Carol Hiller Events - Operations Director Tara Brickell, Cherry Creek Arts Festival - Artist Manager M. Marta Sipeki,The InterPro Group - Public Relations Manager Z.J. Czupor, The InterPro Group - Public Relations Manager Michael Rieger, Lapis Gallery - Cows in Schools

Pasture Organizers John Kerns, Kate Haher - Downtown Denver Partnership Margaret Ebeling - Larimer Square Monica Barrientos - Writer Square Nina Thomas - Shops at Tabor Center Bethany Garner - Denver Pavilions Lisa Herzlich - Cherry Creek Shopping Center Christina Brickley, Lori Cowan - Cherry Creek North JuliAnne Murphy - Forest City Stapleton John Cochran, The Weitz Company (Cow Bases) Zach Wilson, Fred McCoy - Netstructures (Warehouse) Kerry O’Connell, M.A. Mortenson Company (Mover)

Nonproﬁ t Partners Terry Adams - Cherry Creek Arts Festival �� Tom Downey, Gretchen Kerr - The Children’s Museum of Denver Ben Duke, Tim Schuetz - The Denver Zoo �� Ryan O’Shaughnessy, Brian Mankwitz, Brian Abrams - Eagle Fund Betsy Mangone- Denver Foundation ��