Press Release for Reversing the Curse Published by Houghton

Total Page:16

File Type:pdf, Size:1020Kb

Press Release for Reversing the Curse Published by Houghton Press Release Reversing the Curse by Dan Shaughnessy • About the Book • About the Author • Praise for Reversing the Curse "Shaughnessy's top-notch reporting and dry wit put this honest, entertaining work near the top of the list of this spring's baseball books." — Publishers Weekly About the Book In Reversing the Curse: Inside the 2004 Boston Red Sox, Dan Shaughnessy, the best-selling author of The Curse of the Bambino and an award-winning columnist for the Boston Globe, takes us behind the scenes of the greatest sports story of our lifetime. With access right on the front lines — from the front office to the bleachers — Shaughnessy reveals how a self- proclaimed bunch of "idiots" achieved what eighty-five teams before them failed to do: besting their archrivals, the New York Yankees, and ending eighty-six years of frustration by winning Boston's first World Series since 1918. It was the most remarkable campaign in the history of American team sports, and Shaughnessy had the inside track. The story of the 2004 Red Sox really began on October 17, 2003, when the Yankees' Aaron Boone homered in game 7 of the American League Championship Series, sending New York to the World Series and sending the Red Sox home, devastated yet again. Boone's shot triggered an extraordinary off-season during which the century-long feud between the Red Sox and the Yankees — considered by many to be the top sports rivalry of all time — reached new heights. No other writer understands this rivalry better than Shaughnessy, and he details the cutthroat backroom moves made by both front offices as they braced to do battle again. The fierce off-season maneuvering set the stage for an unforgettable, fire-all-your-guns-at- once season featuring dramatic play on the field and equally dramatic moves off of it. Shaughnessy illuminates the whos, hows, and whys of it all, including www.houghtonmifflinbooks.com 1 of 3 Copyright © 2005 Houghton Mifflin Company. All rights reserved. •the strategy of Theo Epstein, the youngest general manager in the history of baseball and the architect of the 2004 Red Sox, who spent spring training '04 in a house (a.k.a. "Phi Signa Player") with eight assistants in Cape Coral, Florida. It was "the real world Fort Myers," Shaughnessy reveals, "a wrinkle-free, smoke-free house where laptops never slept . [where] young men who worshipped at the altar of plate approach and on-base percentage hatched their plan to win the 2004 World Series." •the fans' perspective. Shaughnessy gives us a close-up look at what it's like for the fans in the stands and for those, like the residents of the Pine Street Inn, a Boston homeless shelter, whose nightly ritual is to gather around the TV at game time. •the "Nomar problem," which seemed to weigh down an otherwise lighthearted and fun-loving team. Epstein finally traded the sullen superstar shortstop on July 31, a move considered the most significant player transaction by the Sox brass since Babe Ruth was sold to the Yankees in 1920. Shaughnessy assesses the trade and how it changed the complexion of the team, and he examines the post-Nomar surge (the Sox were the best team in baseball from August 10 until the end of the regular season, after playing .500 ball for three months) that propelled them into the playoffs. •the magnitude of the Red Sox conquest of the Yankees in the American League Championship Series, after being down in the series 0–3. When Boston won the next four games to capture the pennant, it represented both baseball's greatest comeback and baseball's greatest choke, with a most unlikely reversal of starring roles. With a keen sense of history, Shaughnessy shares his insights on the significance of the unprecedented turn of events. Reversing the Curse does what no other book about the 2004 Red Sox does: It provides the story behind the story. It is a must-have book for readers who not only want to relive the torments and triumphs of the historic season but also want to gain an in-depth understanding of what made one remarkable team tick. About the Author Dan Shaughnessy is an award-winning columnist for the Boston Globe and the author of several sports books, including The Curse of the Bambino, a best-selling classic now in its twenty-first printing. Seven times Shaughnessy has been voted one of America's top ten sports columnists by the Associated Press Sports Editors and named Massachusetts Sportswriter of the Year. He has appeared on Good Morning America, Today, The Early Show, Nightline, NPR, Imus in the Morning, ESPN, and HBO. www.houghtonmifflinbooks.com 2 of 3 Copyright © 2005 Houghton Mifflin Company. All rights reserved. Praise for Reversing the Curse "In a sense, Dan Shaughnessy started all this . it's only right that he get to finish it. A Red Sox story with a happy ending? It's the end of the world as they knew it, and Sox fans feel fine." — Bob Costas "Reversing the Curse is riveting, entertaining, and inspiring. Take that, Babe!" — Tim Russert "How fortunate — the gifted sportswriter who gave us the concept of the Curse of the Bambino now writes the book on how the curse was broken." — David Halberstam www.houghtonmifflinbooks.com 3 of 3 Copyright © 2005 Houghton Mifflin Company. All rights reserved..
Recommended publications
  • 2013 the Newspaper of the Vol
    U.S. POSTAGE PAID BOSTON, MA Members Weigh Register now for PERMIT#: 1323 In On Zoning Annual Meeting Reform Bill and Conference! PAGE 8 PAGES 12 & 13 WWW.REBA.NET SEPTEMBER 2013 THE NEWSPAPER OF THE Vol. 10, No. 5 news REAL ESTATE BAR ASSOCIATION A publication of The Warren Group Globe Sports Columnist Dan Shaughnessy to Keynote Annual Meeting Boston Globe sports colum- Press Sports Editors. Years, a biography focusing on Franco- nist Dan Shaughnessy will de- In addition to his journalism work, na’s years as manager of the Boston Red liver the luncheon keynote ad- Dan has written 10 books about the Sox. The book immediately became a dress at REBA’s Annual Meet- Boston Red Sox and the Boston Celtics. best-seller. ing and Conference on Monday, These include The Legend of the Curse of Dan is a regular contributor to ES- Nov. 4,at the Four Points by the Bambino, Reversing the Curse (written PN’s “Sports Reporters,” “Jim Rome is Sheraton in Norwood. Shaugh- after the Red Sox won the 2004 World Burning” and “Pardon the Interrup- nessy’s column is perhaps the Series), Fenway Expanded and Updated: tion,” and makes regular appearances on most widely followed of any in A Biography in Words and Pictures, Ever WTKK (96.9 FM talk radio), WHDH the Boston Globe. He has been Green: The Boston Celtics, Seeing Red: The Sports Xtra and network television’s named Massachusetts sports- Red Auerbach Story, At Fenway: Dis- “Nightline” and “The Today Show.” writer of the year seven times patches from Red Sox Nation, and many A registration form for the Annual and eight times has been voted others.
    [Show full text]
  • The Role of Preferences, Cognitive Biases, and Heuristics Among Professional Athletes Michael A
    Brooklyn Law Review Volume 71 | Issue 4 Article 1 2006 It's Not About the Money: The Role of Preferences, Cognitive Biases, and Heuristics Among Professional Athletes Michael A. McCann Follow this and additional works at: https://brooklynworks.brooklaw.edu/blr Recommended Citation Michael A. McCann, It's Not About the Money: The Role of Preferences, Cognitive Biases, and Heuristics Among Professional Athletes, 71 Brook. L. Rev. (2006). Available at: https://brooklynworks.brooklaw.edu/blr/vol71/iss4/1 This Article is brought to you for free and open access by the Law Journals at BrooklynWorks. It has been accepted for inclusion in Brooklyn Law Review by an authorized editor of BrooklynWorks. ARTICLES It’s Not About the Money: THE ROLE OF PREFERENCES, COGNITIVE BIASES, AND HEURISTICS AMONG PROFESSIONAL ATHLETES Michael A. McCann† I. INTRODUCTION Professional athletes are often regarded as selfish, greedy, and out-of-touch with regular people. They hire agents who are vilified for negotiating employment contracts that occasionally yield compensation in excess of national gross domestic products.1 Professional athletes are thus commonly assumed to most value economic remuneration, rather than the “love of the game” or some other intangible, romanticized inclination. Lending credibility to this intuition is the rational actor model; a law and economic precept which presupposes that when individuals are presented with a set of choices, they rationally weigh costs and benefits, and select the course of † Assistant Professor of Law, Mississippi College School of Law; LL.M., Harvard Law School; J.D., University of Virginia School of Law; B.A., Georgetown University. Prior to becoming a law professor, the author was a Visiting Scholar/Researcher at Harvard Law School and a member of the legal team for former Ohio State football player Maurice Clarett in his lawsuit against the National Football League and its age limit (Clarett v.
    [Show full text]
  • Time to Drop the Infield Fly Rule and End a Common Law Anomaly
    A STEP ASIDE TIME TO DROP THE INFIELD FLY RULE AND END A COMMON LAW ANOMALY ANDREW J. GUILFORD & JOEL MALLORD† I1 begin2 with a hypothetical.3 It’s4 the seventh game of the World Series at Wrigley Field, Mariners vs. Cubs.5 The Mariners lead one to zero in the bottom of the ninth, but the Cubs are threatening with no outs and the bases loaded. From the hopeful Chicago crowd there rises a lusty yell,6 for the team’s star batter is advancing to the bat. The pitcher throws a nasty † Andrew J. Guilford is a United States District Judge. Joel Mallord is a graduate of the University of Pennsylvania Law School and a law clerk to Judge Guilford. Both are Dodgers fans. The authors thank their friends and colleagues who provided valuable feedback on this piece, as well as the editors of the University of Pennsylvania Law Review for their diligent work in editing it. 1 “I is for Me, Not a hard-hitting man, But an outstanding all-time Incurable fan.” OGDEN NASH, Line-Up for Yesterday: An ABC of Baseball Immortals, reprinted in VERSUS 67, 68 (1949). Here, actually, we. See supra note †. 2 Baseball games begin with a ceremonial first pitch, often resulting in embarrassment for the honored guest. See, e.g., Andy Nesbitt, UPDATE: 50 Cent Fires back at Ridicule over His “Worst” Pitch, FOX SPORTS, http://www.foxsports.com/buzzer/story/50-cent-worst-first-pitch-new-york- mets-game-052714 [http://perma.cc/F6M3-88TY] (showing 50 Cent’s wildly inaccurate pitch and his response on Instagram, “I’m a hustler not a damn ball player.
    [Show full text]
  • Class 2 - the 2004 Red Sox - Agenda
    The 2004 Red Sox Class 2 - The 2004 Red Sox - Agenda 1. The Red Sox 1902- 2000 2. The Fans, the Feud, the Curse 3. 2001 - The New Ownership 4. 2004 American League Championship Series (ALCS) 5. The 2004 World Series The Boston Red Sox Winning Percentage By Decade 1901-1910 11-20 21-30 31-40 41-50 .522 .572 .375 .483 .563 1951-1960 61-70 71-80 81-90 91-00 .510 .486 .528 .553 .521 2001-10 11-17 Total .594 .549 .521 Red Sox Title Flags by Decades 1901-1910 11-20 21-30 31-40 41-50 1 WS/2 Pnt 4 WS/4 Pnt 0 0 1 Pnt 1951-1960 61-70 71-80 81-90 91-00 0 1 Pnt 1 Pnt 1 Pnt/1 Div 1 Div 2001-10 11-17 Total 2 WS/2 Pnt 1 WS/1 Pnt/2 Div 8 WS/13 Pnt/4 Div The Most Successful Team in Baseball 1903-1919 • Five World Series Champions (1903/12/15/16/18) • One Pennant in 04 (but the NL refused to play Cy Young Joe Wood them in the WS) • Very good attendance Babe Ruth • A state of the art Tris stadium Speaker Harry Hooper Harry Frazee Red Sox Owner - Nov 1916 – July 1923 • Frazee was an ambitious Theater owner, Promoter, and Producer • Bought the Sox/Fenway for $1M in 1916 • The deal was not vetted with AL Commissioner Ban Johnson • Led to a split among AL Owners Fenway Park – 1912 – Inaugural Season Ban Johnson Charles Comiskey Jacob Ruppert Harry Frazee American Chicago NY Yankees Boston League White Sox Owner Red Sox Commissioner Owner Owner The Ruth Trade Sold to the Yankees Dec 1919 • Ruth no longer wanted to pitch • Was a problem player – drinking / leave the team • Ruth was holding out to double his salary • Frazee had a cash flow crunch between his businesses • He needed to pay the mortgage on Fenway Park • Frazee had two trade options: • White Sox – Joe Jackson and $60K • Yankees - $100K with a $300K second mortgage Frazee’s Fire Sale of the Red Sox 1919-1923 • Sells 8 players (all starters, and 3 HOF) to Yankees for over $450K • The Yankees created a dynasty from the trading relationship • Trades/sells his entire starting team within 3 years.
    [Show full text]
  • ^ Forget Bambino and the Goat . Georgia Has a 'Bird Curse'
    7 14 I SIGNAL Tuesday I October 14, 2003 Jonathan Heeter ^ Forget Bambino and the goat Jonathan is a senior majoring in Print Journalism. If his opinions make you smarter, you've put too much thought into it . Georgia has a 'Bird Curse' JONATHAN HEETER Aaron-led Braves lost to the tive winning seasons. The only Staff Writer "Miracle Mets" in the 1969 other team to share that "honor" is jheeter@ gsusignal.com National League Championship the Houston Texans, an expansion Series (what a sign of things to team that began play in 2002. Forget the big stink the media come). The Braves, however, suf­ Sure, we had a Super Bowl run, makes about Boston's "Curse of fered through awful seasons in the but our star running back, Jamal ,the Bambino" and Chicago's goat 1980s before making their magi­ Anderson, tore his ACL the next curse. cal worst-to-first jaunt in 1991. season. The Falcons also had a The "Curse of the Bambino" It looked like the Braves productive season in 2002 but came into being after the Boston would become perennial con­ Mike Vick broke his leg in the Red Sox sold Babe Ruth to the tenders. Then came losses to the preseason. New York Yankees in 1920 for Twins, the Blue Jays and What can be done? $125,00 to help finance a stage Philadelphia, and it has gone as Who knows—Atlanta teams production of No, No, Nanette. far as losses to the Marlins and could be doomed to an eternity of The Red Sox won four titles Padres in recent years.
    [Show full text]
  • Antitrust and Baseball: Stealing Holmes
    Antitrust and Baseball: Stealing Holmes Kevin McDonald 1. introduction this: It happens every spring. The perennial hopefulness of opening day leads to talk of LEVEL ONE: “Justice Holmes baseball, which these days means the business ruled that baseball was a sport, not a of baseball - dollars and contracts. And business.” whether the latest topic is a labor dispute, al- LEVEL TWO: “Justice Holmes held leged “collusion” by owners, or a franchise that personal services, like sports and considering a move to a new city, you eventu- law and medicine, were not ‘trade or ally find yourself explaining to someone - commerce’ within the meaning of the rather sheepishly - that baseball is “exempt” Sherman Act like manufacturing. That from the antitrust laws. view has been overruled by later In response to the incredulous question cases, but the exemption for baseball (“Just how did that happen?”), the customary remains.” explanation is: “Well, the famous Justice Oliver Wendell Holmes, Jr. decided that baseball was exempt from the antitrust laws in a case called The truly dogged questioner points out Federal Baseball Club ofBaltimore 1.: National that Holmes retired some time ago. How can we League of Professional Baseball Clubs,‘ and have a baseball exemption now, when the an- it’s still the law.” If the questioner persists by nual salary for any pitcher who can win fifteen asking the basis for the Great Dissenter’s edict, games is approaching the Gross National Prod- the most common responses depend on one’s uct of Guam? You might then explain that the level of antitrust expertise, but usually go like issue was not raised again in the courts until JOURNAL 1998, VOL.
    [Show full text]
  • Ryan King-White Dissertation
    ABSTRACT Title of Dissertation: BASEBALL, CITIZENSHIP, AND NATIONAL IDENTITY IN GEORGE W. BUSH’S AMERICA Ryan Edward King‐White, Doctor of Philosophy, 2008 Dissertation directed by: Professor David L. Andrews Department of Kinesiology The four separate, but related, studies within this research project seek to offer a critical understanding for how American national identit(ies), and particular forms of (cultural) citizenship are discursively constructed and performed in and through the sport of baseball. More specifically, this dissertation will utilize and expand upon critical theories of neoliberalism, citizenship, whiteness, and (physical) cultural studies to engage various empirical sites, which help provide the context for everyday life in contemporary America. Each chapter looks at various empirical aspects of the Little League World Series and the fans of the Boston Red Sox (popularly referred to as Red Sox Nation) that have historically privileged particular performances and behaviors often associated with white, American, heterosexual, upper‐middle class, masculine subject‐positions. In the first instance this project also attempts to describe how ‘normalized’ American citizenship is being (re)shaped in and through the sport of baseball. Secondly, I aim to critically evaluate claims made by both Little League Baseball, and the Boston Red Sox organization, in response to (popular) criticisms (Bryant, 20002; Mosher, 2001a, 2001b, 2001c) of regressive activity and behavior historically related to their organizations, that they
    [Show full text]
  • Boston Druggists' Association
    BOSTON DRUGGISTS’ ASSOCIATION SPEAKERS, 1966 to 2019 Date Speaker Title/Topic February 15, 1966 The Honorable John A. Volpe Governor of Massachusetts March 22, 1966 William H. Sullivan, Jr. President, Boston Patriots January 24, 1967 Richard E. McLaughlin Registry of Motor Vehicles March 21, 1967 Hal Goodnough New York Mets Baseball February 27, 1968 Richard M. Callahan “FDA in Boston” January 30, 1968 The Honorable Francis W. Sargeant “The Challenge of Tomorrow” November 19, 1968 William D. Hersey “An Amazing Demonstration of Memory” January 28, 1969 Domenic DiMaggio, Former Member, Boston Red Sox “Baseball” November 18, 1969 Frank J. Zeo “What’s Ahead for the Taxpayer?” March 25, 1969 Charles A. Fager, M.D. “The S.S. Hope” January 27, 1970 Ned Martin, Red Sox Broadcaster “Sports” March 31, 1970 David H. Locke, MA State Senator “How Can We Reduce State Taxes?” November 17, 1970 Laurence R. Buxbaum Chief, Consumer Protection Agency February 23, 1971 Steven A. Minter Commissioner of Welfare November 16, 1971 Robert White “The Problem of Shoplifting” January 25, 1972 Nicholas J. Fiumara, M.D. “Boston After Dark” November 14, 1972 E. G. Matthews “The Play of the Senses” January 23, 1973 Joseph M. Jordan “The Vice Scene in Boston” November 13, 1973 Jack Crowley “A Demonstration by the Nether-hair Kennels” January 22, 1974 David R. Palmer “Whither Goest the Market for Securities?” February 19, 1974 David J. Lucey “Your Highway Safety” November 19, 1974 Don Nelson, Boston Celtics “Life Among the Pros” January 28, 1975 The Honorable John W. McCormack, Speaker of the House “Memories of Washington” Speakers_BDA_1966_to_Current Page #1 February 25, 1975 David A.
    [Show full text]
  • Babe Ruth As Legal Hero
    Florida State University Law Review Volume 22 Issue 4 Article 13 Spring 1995 Babe Ruth as Legal Hero Robert M. Jarvis Nova University Shepard Broad Law Center Follow this and additional works at: https://ir.law.fsu.edu/lr Part of the Entertainment, Arts, and Sports Law Commons, and the Litigation Commons Recommended Citation Robert M. Jarvis, Babe Ruth as Legal Hero, 22 Fla. St. U. L. Rev. 885 (1995) . https://ir.law.fsu.edu/lr/vol22/iss4/13 This Article is brought to you for free and open access by Scholarship Repository. It has been accepted for inclusion in Florida State University Law Review by an authorized editor of Scholarship Repository. For more information, please contact [email protected]. BABE RUTH AS LEGAL HERO* ROBERT M. JARVIS** TABLE OF CONTENTS I. INTRODUCTION ..................................................... 885 II. LITIGATION INVOLVING BABE RUTH ........................... 886 III. BABE RUTH'S PLACE IN LEGAL LITERATURE ................ 891 A. JudicialReferences ........................................ 891 B. Scholarly References ...................................... 894 IV. CONCLUSION ........................................................ 896 .I. INTRODUCTION G EORGE Herman Ruth, better known as "Babe" Ruth, "The ~Sultan of Swat," and "The Bambino," generally is recog- nized as the greatest baseball player of all time.' During an illustri- ous career spent playing first for the Boston Red Sox (1914-19), then for the New York Yankees (1920-34), and finally for the Boston Braves (1935), Ruth appeared in 2503 games, belted 714 home runs, collected 2873 hits, knocked in 2211 runs, drew 2056 walks, and re- tired with a .342 batting average and an unparalleled .690 slugging average.2 Incredibly, before his powerful bat dictated moving him from the mound to the outfield, Ruth also compiled a 94-46 won- loss record and a 2.28 earned run average as a pitcher.3 W © 1995 by Robert M.
    [Show full text]
  • A Step Aside
    A STEP ASIDE TIME TO DROP THE INFIELD FLY RULE AND END A COMMON LAW ANOMALY ANDREW J. GUILFORD & JOEL MALLORD† I1 begin2 with a hypothetical.3 It’s4 the seventh game of the World Series at Wrigley Field, Mariners vs. Cubs.5 The Mariners lead one to zero in the bottom of the ninth, but the Cubs are threatening with no outs and the bases loaded. From the hopeful Chicago crowd there rises a lusty yell,6 for the team’s star batter is advancing to the bat. The pitcher throws a nasty † Andrew J. Guilford is a United States District Judge. Joel Mallord is a graduate of the University of Pennsylvania Law School and a law clerk to Judge Guilford. Both are Dodgers fans. The authors thank their friends and colleagues who provided valuable feedback on this piece, as well as the editors of the University of Pennsylvania Law Review for their diligent work in editing it. 1 “I is for Me, Not a hard-hitting man, But an outstanding all-time Incurable fan.” OGDEN NASH, Line-Up for Yesterday: An ABC of Baseball Immortals, reprinted in VERSUS 67, 68 (1949). Here, actually, we. See supra note †. 2 Baseball games begin with a ceremonial first pitch, often resulting in embarrassment for the honored guest. See, e.g., Andy Nesbitt, UPDATE: 50 Cent Fires back at Ridicule over His “Worst” Pitch, FOX SPORTS, http://www.foxsports.com/buzzer/story/50-cent-worst-first-pitch-new-york- mets-game-052714 [http://perma.cc/F6M3-88TY] (showing 50 Cent’s wildly inaccurate pitch and his response on Instagram, “I’m a hustler not a damn ball player.
    [Show full text]
  • Covering the Bases: an Interview with Red Sox
    an interview with Boston Red Sox President and CEO Sam Kennedy Covering the Bases ELIZABETH SUNEBY writer / BRIAN SMITH photographer sometimes, dreams do come true. Well, almost. Like many boys, Sam Kennedy grew up dreaming of playing Major League Baseball (MLB). But while that dream came to an abrupt end in college, landing the job as president and CEO of an MLB team about 25 years later is not a bad fallback. During freshman year, Sam played varsity baseball at Trinity College in Connecticut. Toward the end of his year on the team, Sam approached his coach for advice. While he had sat on the bench for the vast majority of games, Sam was confident that he could improve, and he wanted to know if going abroad in either the fall or spring semester would hurt his college baseball career. Sam vividly remembers Coach Decker’s answer, “You know, Sam, I think you should go abroad in the spring.” Sam understood that response was Decker’s gentle way of telling him that he didn’t think college baseball was going to work out. Sam readily admits that the coach’s candid response was the best thing that could have happened to him. “I was a self-aware kid. I recognized right then that if I wanted to stay in baseball, I better figure out summer 2019 | how to work in professional baseball since I wasn’t going to ever play professional baseball.” Industrious Sam wrote letters to every front office — in minor as well as major league teams — and landed an internship with the New York Yankees after his sophomore year in college.
    [Show full text]
  • Red Sox Brand Keeps Hitting Home Runs - Knowledge@Wharton 2/25/10 7:24 PM
    Why the Red Sox Brand Keeps Hitting Home Runs - Knowledge@Wharton 2/25/10 7:24 PM (http://knowledge.wharton.upenn.edu/index.cfm)(http://knowledge.wharton.upenn.edu/category.cfm?cid=4) Why the Red Sox Brand Keeps Hitting Home Runs Published: October 19, 2005 in Knowledge@Wharton Although legendary sports franchises like the New York Yankees baseball team and Manchester United football club have achieved global brand awareness, some would argue that baseball's Boston Red Sox has become the premier brand in sports today, particularly under a relatively new ownership team that fully recognizes and exploits the brand in unique ways. While the Yankees brand has long been characterized by its signature pinstripes and brazen successes, the Red Sox built a brand based, among other things, on its 86-year, Sisyphean quest for a championship. Futility at the end of countless valiant seasons transformed the team into an undaunted everyman, a sympathetic underdog that fought the good fight to the end. The legacy of near victory/inevitable defeat spawned a different kind of response among its passionate followers -- a devotion that is religious in nature, a complex weave of familial and communal bonds that transcend mere fan worship. Given that the Red Sox finally overcame alleged curses and nearly nine decades of futility by winning the World Series in 2004 (and as of this writing, are in the playoffs for a record third straight season), the question arises: What happens now? How will the fans accommodate this unfamiliar notion that they have a championship team? Will the brand itself be altered, even destroyed, by that cathartic moment of success? Sky-high Ratings The numbers best answer the question.
    [Show full text]