Lyra Milk Chocolate Reduced Level, for a Were Able to Cut Down to Only 12G/30G Serving Is at Roughly 50% Clean Label

Milk Chocolate Lyra LYRA MILK Real Chocolate with CHOCOLATE blommer Signiﬁcant Sugar Reduction product spotlight

CUSTOMER DEMAND FLAVOR PROFILE chocolate More Taste Less Sugar

Pure Chocolate 7 6 5 Lyra is a truly unique milk chocolate 4 3 formulated to contain less sugar while 2 sour 1 dairy maintaining the legal status of a standard of identity for chocolate. Lyra has a 25% sugar reduction (compared to leading milk chocolate) and is high in both cocoa mass and milk resulting in a balanced, less-sweet ﬂavor proﬁle that still delivers sweet on a milk chocolate experience.

Ingredients: Sugar, Chocolate Liquor, Cocoa Butter, Milk, Soy Lecithin and Vanilla

FORMULATION Legally Chocolate Cocoa Mass Sugar Legal deﬁnitions of chocolate (21 CFR part 163) Unlike most reduced limit the sweetener system used in “real” sugar chocolates, Lyra chocolate to milk sugar and table sugar 50% does not contain any (sucrose). This poses a particular challenge alternative sweeteners when it comes to creating a reduced sugar milk or bulking agents. It is chocolate that conforms to the standard of simply real sugar, at a identity. However, with a special formula we Lyra milk chocolate reduced level, for a were able to cut down to only 12g/30g serving is at roughly 50% clean label. (as compared to about 16g/30g serving for CM, this offers a leading milk chocolate bars). higher cocoa mass than some dark Lyra Milk Chocolate 12g 30g chocolates Leading MilkChocolate 16g 30g

SURVEY RESULTS We polled 1000 consumers to ﬁnd out what they think about reduced and sugar free chocolate products. When asked what candy bar 56% were open to 39% of consumers product(s) they would purchase— eating reduced or sugar choose a no/low sugar consumers prefer a “real” chocolate free chocolate candy product because they are bar over a chocolate ﬂavored bar trying to eat better 29% 27% 86% 38% 39%

Chocolate Chocolate Somewhat Very Bar Flavored Bar Open Open

APPLICATIONS This milk chocolate is quite versatile. It is ideal for enrobing, panning, and moulding. It pairs well with fruits and nuts.