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DAVID YELLEN WEEK 9, 2020 LIFE & TRADITION Today her Zollipop is the third best- selling lollipop on Amazon, outselling classic brands like SIMPLE WAYS TO Dum Dums, Charms LIGHTEN UP Blow Pops, and 11 Tootsie Pops. Page 2 5 WAYS TO ‘LIVE BELOW YOUR HOW TO MEANS’ BUILD Page 4 THE IDEAL CAPSULE WARDROBE Page 6 A l a Morse HOW THIS TEEN ENTREPRENEUR CREATED A MILLIONDOLLAR CANDY EMPIRE Page 3 B22 | LIFE & TRADITION WeekWeek 9, 9, 2020 2020 WeekTHURSDAY, 9, 2020 FEBRUARY 20, 2020 LIFE & TRADITION | 3B3 AXA/SHUTTERSTOCK 7 Ways to Encourage AXA/SHUTTERSTOCK Your Children to Enjoy Writing Alina Morse HOW THIS TEEN ENTREPRENEUR CREATED BARBARA DANZA likely hear concern about the apparent Let Them Copy decline in writing ability being ob- Copycats get a bad rap. Encourage your A MILLION-DOLLAR CANDY EMPIRE Writing is one of those essential skills You can easily served in young adults. What was once children to copy things down—a joke, a that, if nurtured, can become an enjoy- considered a quintessential benefit of poem, a quote, a passage from a book— encourage ALL PHOTOS COURTESY OF ZOLLI CANDY UNLESS NOTED OTHERWISE able and beneficial tool, one that can a solid education is now falling by the anything. The act of copying proper syn- JON MILTIMORE (Left) Some have a personal and professional effect your wayside. tax and grammar and (ideally) beautiful product exper- for a lifetime. Fortunately, as a parent, you can eas- and well-written language strengthens lina Morse is a typical 14-year-old Most parents, imentation in Different people seem to have differ- children’s ily encourage your children’s writing the writing muscle in a very simple way. girl in a lot of ways. She goes to the early years. ent opinions about writing. Some moan writing prowess. The key is to make it fun and Be careful not to make this feel like a high school, likes to dance, and I think it’s and groan at the thought of it, prefer- meaningful. Here are seven fun ways boring school assignment. lives with her parents. When Morse safe to say, was 5, her ring, perhaps, to walk on nails or visit prowess. The to encourage your children to practice Make it fun, perhaps by incorporating it Did we mention she also runs father gave her the dentist. Others are naturally drawn writing at home. into a craft project, making use of special Aher own international candy empire? Oh. do not buy the personal key is to make to writing, feeling somehow compelled pens, or doing it right alongside them. Well, she does. their 5-year- finance book to put pen to paper and use the act of it fun and Write Down What They Say The story begins with a trip to the bank “Rich Dad, Poor writing to organize their thoughts and A wonderful way to encourage young Read Well when Morse was 7. She asked if she could olds financial Dad.” think more clearly. meaningful. pre-writers or even older reluctant Expose your children to wonder- have a sucker, but Dad discouraged her, ex- If you talk to a university professor writers is for you to transcribe their ful books. Not all literature is created plaining that candy was bad for her teeth. success or employer of recent graduates, you’ll ideas for them. With a pen and paper at equal—quality varies widely. Find “best She went home empty-handed that day, but literature. OLESIA BILKEI/SHUTTERSTOCK the ready, ask your children to make up of” lists from sources you trust online something tugged at her mind. “Candy tastes a story, verbalize a letter to Grandma, and stick to the classics. Allow your so good. Why does it have to be bad for your Well, Tom or conjure a silly poem. Write down children to hear and read rich, descrip- teeth?” exactly what they say. Don’t edit it for tive language and make reading a high Just like that, the idea for the Zollipop, a Morse did. grammar or style. Simply allow your priority in your home. sugarless lollipop, was born. children to experience having their exact ideas put down on paper. You Enter a Contest A Healthy Lollipop? can further enhance the experience by Find writing contests for your children’s Instead of using simple sugars to make her encouraging them to draw and color age range and encourage your child candy, Morse’s Zollipops are made with xy- pictures to go along with their new to enter. Having a purpose for writ- litol (pronounced zy-li-tol), a natural sweet- creation. ing—not to mention a deadline—will ener. It took months of research, testing, and Finally, put the work to good use. encourage your children to stretch their YouTube-watching to develop the candy Read the poem or story aloud, fre- capabilities. base, but once she finally did, Morse had quently. Mail the letter to Grandma. As they work on their entry, support the hippest lollipop in the world—a sugar- Show your children that what they them with the tools and resources they free, dairy-free, gluten-free treat that still “wrote” has value. seek and be there for them emotionally tastes good and actually cleans your teeth. as well. As anyone who’s ever created Using $3,500 of her own money (which she Share a Journal anything knows, the process can have had saved from birthdays and holiday gifts) Morse at the Another fun exercise to share with its ups and downs. Cheer them on and and a manufacturing investment from her Sweets & your child is to maintain a you-and- celebrate the completion of their project. father, Morse built a company and sold 70,000 Snack Expo in me journal. Simply write to your child Zollipops in her first year. Things only grew Chicago in May A fun exercise to in a special journal designated to this Give Them Their Own Journal from there. 2018. share with your process and ask for a response. Give your children their own personal Today the Zollipop is the third best-sell- child is to maintain Perhaps, you pose a question such as, journal. Aim to encourage a daily writing ing lollipop on Amazon, outselling clas- Dad, Poor Dad” explains “what the rich teach frugality and hard work—though those are a you-and-me jour- “What are your top three favorite flavors habit. Lead by example by also keeping sic brands like Dum Dums, Charms Blow their kids about money that the poor and important qualities. It teaches entrepreneur- nal. Simply write to of ice cream?” or pose a challenge like, your own journal, a process that can Pops, and Tootsie Pops. They are sold in middle class do not.” Written by business ial thinking. It shows how to build your own your child in a special “Can you think of 10 other words that benefit your life in many ways. Keeping roughly 25,000 major retailers in Amer- gurus Robert Kiyosaki and Sharon Lechter, business, one that creates value by solving journal designated to mean ‘good’?” Or start telling a story a journal and a container of pens at their ica, including Whole Foods, Walgreens, it’s one of the top-selling personal finance problems, and how to build passive income this process and ask and ask him or her to continue it, begin- bedside may be just enough to make this Walmart, and Kroger. books of all time. It’s the book your rich, suc- by recognizing opportunities others don’t for a response. ning a delightful back-and-forth project. an enjoyable part of their every day. Things have, you could say, worked out. Alina Morse, cessful uncle bought you see (or don’t act on). Additionally, vary your entries with Annual candy sales, which now include Zolli the CEO and founder that you never actu- doodles, paint, stickers, and other em- Publish Their Work taffy and gumdrops, totaled $6 million in of Zolli Candy. ally opened. The Lesson bellishments. Get creative and encour- As their skills improve, think of ways 2018. Morse has seven employees and is a “Rich Dad, No one is saying Morse isn’t responsible for age your child to do the same. There to put their work into the world. Many millionaire and famous. She was featured on Poor Dad” isn’t her success. She is. It’s quite possible she are no wrong answers here. online tools make self-publishing some- the cover of Entrepreneur Magazine, mak- one of those would have been a teenage millionaire if she He or she will delight in this special thing anyone can do. Whether it’s a blog, ing her the youngest entrepreneur to ever books that hadn’t read “Rich Dad, Poor Dad.” practice you share together and without a neighborhood newsletter, or a printed grace the cover, and she was even invited to preaches The lesson is that successful entrepreneurs hardly realizing it, will be honing his or and bound book, encourage your chil- the White House (twice!) by then-first lady create value through vision and empathy. her writing skills at the same time. dren to write for the benefit of others. Michelle Obama. They see how the world can be better, and At age 14, Morse has already achieved “the they put resources—blood, sweat, capital, American Dream.” This invites an important and time—into creating it. But it all starts question: How did it happen? with empathy, explains BuildDirect CEO Jeff Booth. The Inspiration Behind Morse and Zollipops In August 2019, Inside Edi- 11 Simple Ways to Lighten Up tion ran a wonderful feature on this teenage entrepreneur.

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