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WELCOME TO COLLINGWOOD!

Over the years, the Collingwood area has been recognized again and again as a world-class tourist destination. We are ideally located between the ski hills of the Niagara Escarpment and the sandy shores of Georgian Bay. Collingwood is truly a four-season destination with something for everyone!

As the retail, entertainment and employment hub of the region, Collingwood's historic Downtown Heritage Conservation District boasts an exciting array of boutique shops, services and restaurants.

Named for Admiral Collingwood (Lord Nelson's second in command at the Battle of Trafalgar), the Town of Collingwood has a noteworthy history. By the time of incorporation in 1858, Collingwood had schools, churches, sidewalks and regular steamship traffic throughout the upper Great Lakes. And prospered ever since!

We've got what it takes, and as a municipality, We work hard to help OUr businesses thrive and achieve their full potential!

MESSAGE FROM THE MAYOR

As Mayor for the Town of Collingwood, it is my great pleasure to welcome you to our bustling community! After spending some time in Collingwood, you will understand the warmth and hospitality that we are so well known for. Collingwood is proud of our rich history and our heritage architecture, but we're also excited about our growing future! Located along the shoreline of Georgian Bay, Collingwood provides easy access to a number of transportation corridors. As the major commercial centre for the area, we have strong labour mobility within a 20-minute commute and an over trade area of approximately 75,000 people. We are in a position to provide infrastructure and community services to new development opportunities. We hope you find the information in this profile helpful, but feel free to contact me or any member of Council or staff if we can provide any further details!

We look forward to working with you to bring your business £Iod! ' t~

Mayor sl?:f/!!~ooper, ~ Collingwood TOC0403589

COLLINGWOOD FAST FACTS

Po ulation 19,241 Incorporation 1858, nine years prior to Confederation Regional Land Area 33.46 s uare kilometers Population Density (per square 575.1 kilometer Trails Network Over 60 kilometers of four-season, multi-use, well marked trails. Media Newspapers The Collingwood Enterprise Bulletin is a Canoe Sun Media community newspaper, published weekly in broadsheet format.

THEICONNECTION The Collingwood Connection is a Metroland Media paper, published weekly in tabloid format. Radio

. n .. P.,ak 95.1 The Peak FM is a Corus station playing Adult !15.1 FM. Contemporary music.

g77the Beach 9 7. 7 The Beach is a Bayshore Broadcasting station playing the sou~Z~'::f%%tJ:.,llAY biggest and most familiar adult contemporary hits from the 70s through today.

TV (i)OW CTV Barrie maintains a bureau in downtown Collingwood. CTV WO Barrie covers Barrie, Simcoe County, Muskoka, Georgian Bay, t and York Region.

Rogers TV Collingwood produces local content and broadcasts ROGERS -~ Collingwood Town Council meetings each week.

Mobility As of May 10, 2011, 84% of Collingwood residents lived in the same lace as one ear earlier. Well known residents • Scott Thornton (Retired NHL player, Battle of the Blades Season 4 Winner) • Lynn Johnston (Cartoonist behind For Better or for Worse) • (Top 3 finalist on Season 6 of TOC0403589

ECONOMIC PROFILE

The Town of Collingwood has experienced steady population growth in the past decade. With the largest population of any municipality Total private 8,515 9,316 10,695 in the area, Collingwood functions as dwellin s the major commercial centre for Median income, northwest Simcoe County and all private $41,214 $48,839 $56,131 northeast Grey County, servicing an (2000) (2005) (2010) households overall trade area of approximately Unemployment 75,000 people. In 2011, Collingwood's 5.7 6.6 8.0 rate permanent / recreational population was approximately 24,600.

The Town of Collingwood accounts for approximately half of all business activity including retail sales in the region and has a Labour Force substantial health, manufacturing, financial and knowledge-based employment foundation. Collingwood benefits from the surrounding • Resident visitor attractions and has a strong base of accommodation and food businesses. • Imported • Exported Collingwood is the location of the Regional Hospital and a wide range of other personal and business services.

The region is seen as one economic corridor, with strong labour mobility within a 20 minute commute.

Total Collingwood labour force population aged 15 years and over by occupation Trades; transport &equipment Health, 6.9% operators & related, 13.0% Business; finance & administration, 13.2%

Education; law & social; community & gov't services, 10.4%

Other, 14.4%

Other includes Natural & applied sciences & related, Art: culture; recreation & spo rt, Natural resources; ag riculture & related production, Manufacturing & utilities. Sou rce: Statistics Canada 2011 Census TOC0403589

ECONOMIC PROFILE

Collingwood has seen a significant shift towards the tourist-related service industries in the past 30 years, and has built up a reputation of being a great home base for visiting both the winter ski resorts to the west and the summer beach attractions to the east. Despite this move to 2000 84 110 2 196 a more service-focused economy, 2001 38 45 12 95 Collingwood's manufacturing base remains 2002 124 52 1 177 relatively healthy, and a source of a 2003 161 19 significant number of regional jobs. 180 2004 246 169 2 417 Today, the Collingwood area is a major 2005 96 38 134 tourist destination for the Greater 2006 116 65 121 302 Area (GTA). The Town's location along the 2007 173 32 205 shoreline of Georgian Bay and proximity to 2008 158 148 30 336 the Niagara Escarpment ideally situates the 2009 125 69 92 286 municipality between the winter resort 2010 154 4 172 areas to the west and the world's longest 14 freshwater beach to the east. 2011 70 10 171 251 2012 133 21 45 199

There are approximately 220 acres of industrial land available within Collingwood. These lands are located either along Mountain Road or in the east end industrial park. Along Poplar Sideroad, a 125 acre industrial park has received draft approval. Current zoning regulations permit a wide variety of uses within our industrial parks.

Total population aged 15 years and over by highest certificate, diploma or degree

Postsecondary certificate; diploma or degree, 52.8%

High school diploma or equivalent, 26.4% Source: Statistics Can ada 201 1 Census TOC0403589

AMENITIES

COLLTRANS Transit users in Collingwood can access almost any area of Town on one of Collingwood's three routes, which run every day (except statutory holidays.) As an extra bonus, link agreements with the Town of Wasaga Beach and the Town of the Blue Mountains mean that transit users from both those municipalities can easily access Collingwood's great shopping, recreation and attractions and vice versa.

All Colltrans buses are fully accessible and can be used for wheelchairs, scooters, strollers, and ski equipment. All buses are outfitted with bike racks, which are available for use at no extra charge. The Town of Collingwood also provides Accessible Transit services.

COLLINGWOOD REGIONAL AIRPORT With 24-hour on-call service, courtesy car by reservation, and a pilots lounge with planning area, the Collingwood Regional Airport is a convenient, stress-free way to travel to Collingwood. With port­ of-entry status granted in April 2013, the Collingwood Regional Airport is now even more convenient!

Located less than 8 kilometres from Collingwood's downtown core and 13 kilometres from the ski resorts in the Town of The Blue Mountains, it's easy to reach your destination.

Collingwood Regional Airport has a landing strip capable of accommodating larger jet aircraft (1,500 metres by 30 metres), and also offers fuel sales, the First Class Cafe and aircraft repairs.

For more information on the Collingwood Regional Airport, including runway specifications, customs information and municipal address, please visit: www.collingwood.ca/ regional airport.

PROXIMITY TO SKI HILLS & ONTAIO'S LARGEST FRESHWATER BEACH Collingwood is surrounded by the best of everything! Georgian Bay, Blue Mountain ski resort, the longest freshwater beach in the world, wonderful orchards and rolling countrysides are all just moments away.

For more information on ski and sand attractions, please visit aatta•.. www.visitsoutherngeorgianbay.com. TOC0403589

AMENITIES

TRAIL SYSTEM Collingwood's exciting and growing trail network now exceeds 60 kilometers of well-marked trails and is a great way to get around town and see the sights. The trails are four-season, multi-use paths for walkers, joggers, cyclists, skiers and snowshoers. Crushed stone, concrete, wooden walkways and dirt-paths join street bicycle routes to help get you around town.

The trail network provides a route to every major point of interest in town. Drop into the Collingwood Museum and the Georgian Triangle Tourist Association at The Station. Enjoy the lakefront view and the amenities of Sunset Point Park. Wander through the Arboretum. View the Harbour from Millennium Park or the boardwalk on the Hens and Chickens Trail. Check out the downtown stores. Visit the facilities at Central Park. Explore the nature trails in the Eleventh Line area. It's all waiting for you at the end of the trail!

WATERFRONT Residents and visitors alike enjoy the rugged beauty of a once active shipping/grain storage area. The backdrop of the Collingwood Terminals with its huge white columns rises up from the once wasteland "spit area," now a series of beautifully landscaped walkways and gardens with a memorial walkway lined with plaques and granite plinths marking the history of the area.

The Town of Collingwood has developed a system of trails and parks along the shore of Nottawasaga Bay, which will continue to be improved over the coming years. Harbourlands Park, Sunset Point Park and Millennium Park offers the ever-changing grandeur and scenic beauty of Georgian Bay for the many people who drive or walk to the parks.

COLLINGWOOD GENERAL & MARINE HOSPITAL The General & Marine Hospital serves Collingwood, Wasaga Beach, Clearview Township and The Town of the Blue Mountains. Our community hospital is actively involved in planning for the future of healthcare in our area.

The G&M Hospital is located at 459 Hume Street. For more information about the hospital, please visit cgmh.on.ca! TOC0403589

AMENITIES

GEORGIAN COLLEGE CAMPUS Located at 499 Raglan Street in Collingwood, the South Georgian Bay Campus of Georgian College offers full-time programs, part-time studies, corporate training, small business services and academic upgrading.

The 20,000 square foot campus boasts multi-function classrooms, a community room, student lounge and state-of-the-art computer labs including an innovative e-lab.

Georgian received the highest score among Ontario colleges in the 2013 International Student Barometer - ranking number three in the world - and has been named one of Canada's Top 100 Employers six times and one of Canada's Greenest Employers four years in a row.

For more information on the South Georgian Bay Campus of Georgian College, visit www.georgiancollege.ca/about-georgian/campuses/south­ georgian-bay-tab.

RECREATION FACILITIES The new Centennial Aquatic Centre is an enclosed, year-round facility offering an upgraded 6-lane pool, accessible warm-water pool, multi-purpose room and day lighting roof panels to maximize natural light.

The new Central Park Arena offers a full sized ice surface with premium dasher boards and glass all around, interior spectator seating for 250, mezzanine lounge, dressing rooms for male, female and referee and a community room.

Additional recreation facilities in the Town of Collingwood include the Curling Club, Eddie Bush Memorial Arena, the Leisure Time Club and the Yacht Club.

For more information on recreation facilities, visit www.collingwoodca/ TOC0403589

AMENITIES

DOWNTOWN HERITAGE CONSERVATION DISTRICT With more than 30 restaurants and 60 plus boutique shops, spas for relaxing, live music to enjoy and much more, there's always something happening in Collingwood's historic downtown!

The Town of Collingwood is proud of its rich, architectural heritage that dates back to the late 19th century. As the first downtown heritage conservation district in all of Canada, Collingwood has taken care to preserve, restore and compliment the beautiful and historically significant buildings.

Downtown Collingwood hosts numerous events throughout the year. The annual Elvis Festival each July draws thousands of people from all over Canada and North America. The Great Easter Egg Hunt, Collingwood Festival for Canada, Culture Days and Christmas Launch are yearly events that draw visitors time and time again.

WATER TREATMENT PLANT The Raymond A. Barker Ultra-Filtration Plan is a direct filtration membrane surface water treatment plant. The distribution system is comprised of approximately 150km of various diameter transmission, truck and distribution water mains. There is one elevated storage tank and two reservoirs.

COLLINGWOOD WATER POLLUTION CONTROL PLANT The Collingwood sewage treatment and collection system is comprised of a conventional activated sludge wastewater treatment plant complete with inlet works, primary clarifiers, aeration tanks, secondary clarifiers, UV disinfection and anaerobic sludge digestion located on Birch Street. The collection system is comprised of 102km of various diameter sewers and six sewage pumping stations at various locations throughout town. Additional sludge storage is also available at the Osler Bluff Road Sewage Lagoon.

COLLUS POWERSTREAM Collingwood's electrical distribution system is serviced by its distribution company COLLUS PowerStream. The local system consists of three independent incoming feeders providing 44kV transmission lines throughout the municipality. These feeders service 10 municipal substations along with a number of customer owned commercial stations. TOC0403589

FESTIVALS & EVENTS

COLLINGWOOD ELVIS FESTIVAL The Collingwood Elvis Festival is the largest Elvis Festival in the world, surpassing in size and scope more than 100 Elvis festivals worldwide, including that in Memphis, Tennessee.

Located in the heart of the Southern Georgian Bay Region, Collingwood draws tens of thousands of visitors to this Premier Ranked Tourist Icon every July. Visitors come for the more than two dozen separate events contained within the four-day festival, and return for other Georgian Bay Icon amenities such as the province's best known trail system, its longest beach, Ontario's best skiing, immaculate golf courses, and growing resort properties.

Based on ticket sales data from 2012, more than 80% of all festival attendees reside in markets more than 100 km from Collingwood. Patron survey data indicates that the average length of stay per visitor was 3.5 days. The average visitor's expenditure at the event was $592 and the total revenue of the event in 2012 was $4 76,666.38. In 2012, the Collingwood Elvis Festival enjoyed strong partnerships with local and corporate sponsors including Ontario Lottery & Gaming Commission, Molson Coors, Blue Mountain Resort and Westjet.

WAKESTOCK The world's largest, longest standing and original annual wakeboarding, action sports & music festival, Wakestock pioneered the genre with its groundbreaking establishment in 1998 in Bala, Muskoka, Canada! There have been many imitators around the world in years since then, but none come close to the original, real deal!

Ontario is one of North America's leading wakeboarding markets and Collingwood is one of Canada's top action sports destinations located two hours north of Toronto. TOC0403589

LOCATION & MAPS

The Town of Collingwood is ideally situated Parry Sound Huntsville along the picturesque shoreline of • ··•··········•··•·• • Broce Peninsula . • • • • • • • • • ti Nottawasaga Bay in the heart of Ontario's Neuona l P~ rl<• • • •. 0 The Massesauga Porf rlong 0 0 0 finest four-season destination area, in the • 0 P1otlinc1al Parle • • .cebrrdge northwest corner of the County of Simcoe. .· . .. •··· ·•··· .. Craven... "~.rs. t .. .. ® •.• Collingwood is located approximately midway Pene t a~ oshene. . M idla~ • BalsamL8h between the Cities of Barrie and Owen Sound .. ~ Provmc1al P• Oweif Sound Me'l,ford . . on Provincial Highway 26, which provides Wasaga . Onllia . • Beach .. . Bobcaj : @ Colhngwood . . access to Grey and Bruce Counties in the west, t Mine.sing • B; rie K a w~ and to Toronto, via Provincial Highway 400, in . ~ ti Lak 0 11on • ~ 1nr:smo o p~fer l aw the southeast. County Road 124 originates in 'ark • ••• @. Nm .: Georgina • @ 12 Collingwood and provides access to the incar ~.e Hanover . Tecum~ t h East : . Wa l k~~ • • • • • • • C willi~bury :" 0 heavily-populated Golden Triangle to the .. • • • •. • o Newmp et •• • •. • • •• •. •. • @ Aurora o : south. • M•J;>IO (!) Orangeville Ma..&:ham@ Oshawa • caledon ~ 'O A' •.. Vaughan o~·· - 1' carborough Collingwood is one of the smaller Huroi: Eas t • • • • • • Brampto~,:i. • • O;i'oronto • • • • Gueloh • • • • o municipalities in area, but it has the largest • • • • • • • • • • '()•• '• • • Mississauga Wat~ rlo ~ Oakville population and countless amenities, it serves muewaw Kitchener .21 Exeter Stra! ford C!J""' o Burlington as the entertainment, shopping, recreation • Cambridge Dundas 0 0 Pans and tourist hub. With a full transit system SL Marys • Brant Hamilton Loe including links to Wasaga Beach and Blue - . Mountain Resort, Collingwood is in the centre of all the action.

Street Index

Norr.1wasaga S~y

I ( .-- For a more detailed map of Collingwood, including information on residential, commercial, industrial areas, as well as transit routes and servicing capabilities, please see further submissions from the Town of Collingwood. TOC0403589

GIVE US A CALL!

If you would like any further information, please feel free to call any member of the OLG Proposal Team! If we can't answer your question, we can put you in touch with a member of our friendly, knowledgeable Town Staff who can!

Sandra Cooper Mayor scooper@colli ngwood.ca 705-445-8451

John Brown Chief Administrative Officer jb [email protected] 705-445-1030 Ext. 3231

ADDITIONAL RESOURCES

collingwooddowntown.com

Collingwood's Business Improvement Area (BIA) is a not-for-profit organization established for the main purpose of revitalizing the central business district of the Town of Collingwood.

enterprisecentre.ca s outh g eorgi•n bay sma ll business enterprise centre Provides support to start-up and existing small business enterprises during their development, retention and operation.

collingwoodchamber.com

Over 500 members strong, the Collingwood Chamber of Commerce is the voice of Collingwood's business community, and one of the largest and most active Chambers of Commerce in the region.

cen treforb usiness.ca

A Centre For Business _AA, Mld Economic Development The Centre For Business and Economic Development is a not-for-profit illlt ._ /\C-Moltl'fillureo l.le. ..._...~ Community Futures Development Corporation sponsored by Federal Economic Development Agency for Southern Ontario.