Canadian Media Directors' Council
Display until February 28, 2011 PUBLICATIONS MAIL aGREEMENT 40070230 pOstaGe paiD in tOrOntO MarketinG MaGazine, One MOunt pleasant RoaD, tOrOntO, CanaDa M4y 2y5 September 2010 27, $19.95 Pre P ared by: MEDIA Canadian Media Directors’ Council Directors’ Media Canadian DIGEST 10 Published by: 11 4 Y CELEBRATING E A 0 RS www.marketingmag.ca Letter from the President CMDC MEMBER AGENCIES Agency 59 Canadian Media Directors’ Council AndersonDDB Cossette Welcome readers, Doner DraftFCB The Canadian Media Directors’ Council is celebrating the 40th anniversary of the Genesis Vizeum Media Digest with the publication of this 2010/11 issue you are accessing. Forty years is Geomedia quite an achievement of consistently providing the comprehensive source of key trends GJP and details on the full media landscape in the Canadian marketplace. Fascinating to Initiative consider how the media industry has evolved over those forty years and how the content M2 Universal of the Digest has evolved along with the industry. MPG As our industry has transformed and instant digital access has become such an import- MediaCom ant component of any reference source, we are pleased to make the Digest and its valu- Mediaedge.cia able and unique reference information freely available to the industry online at www. Media Experts cmdc.ca and www.marketingmag.ca, in addition to the hard copies distributed through Mindshare Marketing Magazine and our member agencies. OMD The CMDC member agencies play a crucial role in updating and reinventing the PHD Digest content on a yearly basis, and we thank each agency for their contribution. The Pegi Gross and Associates 2010/11 edition was chaired by Fred Forster, president & CEO of PHD Canada and RoundTable Advertising produced by Margaret Rye, the CMDC Digest administrator.
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