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CB/AUGUST 1969 3 www.americanradiohistory.com brAcdccster 50,000 Volume 28 Number 8 August 1969

POWERFUL WAITS index

550 ON THE DIAL features

8 Television commercials ... *REACHING "A new art form in America" 10 Cable is here to stay, but... Comment on John Loader's speech to BES 142,000 LISTENERS 11 AAB convention agenda

58,100 MEN 12 ACRTF and RINDA convention agendas

14 CTV ownership under review 50,300 WOMEN CRTC also to hear views on microwave

The importance what 11,000 TEENS 15 of wasn't said Leslie Millin, Globe & Mail, airs his views

15,900 CHILDREN 16 ICA conference agenda 23 CRTC announces decisions Further results from Montreal hearings *WEEKLY CIRC. BBM NOV/68 29 Radio Commercials Festival Committee chairmen and dates announced ALL YOURS ON departments RADIO ATLANTIC 6 FINANCE 18 PEOPLE 20 NEWSCAST CFNB 26 OVER THE DESK 30 EDITORIAL FREDERICTON, N.B. Published monthly by R.G. LEWIS & CO. LTD. 17 Queen St. E., Suite 128 Toronto 205, Ont. SEE Telephone (416) 363-6111 Telex 02-21576 Editor & Publisher Richard G. Lewis CU Lithographed by Executive Editor Ian M. Grant Northern Miner Press Ltd. Editorial Gordon H. Beerworth 1V1 =J Philip Johnson Circulation audited by cca Traffic Manager Diane Chevis ''14f1 11'.'s CC O'S l.us vvW.4'`,a Art & Production Margaret Covey 50C per copy John Weber Directory Issues, $2.00 PAUL MULVIHILL Circulation John Weber $7.00 per year & CO. LIMITED $14.00 per 3 years TORONTO MONTREAL Second class mail registration number 0002. 4 CB/AUGUST 1969 www.americanradiohistory.com Incomparable! arner Bros. -Seven Arts Television Movie Library includes the largest selection of Color Programming...

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During the month of July the general traded at $15 which represents a new 30, 1969, gross revenue amounted to decline in common stock prices low since the initial listing of these $3.16 million, a 20% increase over continued with the Toronto Stock shares. $2.64 million for the same quarter in Exchange Industrial Index declining The weakest acting issue in the 1968. Operating costs and expenses some 7.2%. The TSE Communications broadcasting group during July was increased by a slightly larger 21.9%, Index followed the pattern evident in Bushnell "A" which declined about depreciation and amortization items the preceding month and also 9% from $23 to $21. were some 50% higher than in the declined, but by a lower 4.9%. In the annual report covering previous year and income from Two issues in the communications operations for the March 31st fiscal investments declined by about 2%. group actually advanced. year, Western Broadcasting reported The result was that earnings per share Maclean -Hunter gained about 9% to that sales increased 10% to were up a slightly lower 15%. the $18 range, and during the month $4,022,000. Revenue from operations The agreement to purchase the actually touched a new all-time high of before deducting depreciation and assets of the St. Lawrence $18%. Western Broadcasting advanced income taxes increased from $1.18 Broadcasting Co. Ltd., which operates 5% from $21 to $22. million to $1.35 million. This indicates AM and FM stations at Kingston, Ont., Southam Press declined slightly operating profit margins increased to has been terminated by mutual less than the Industrial Index by about 33.5% up from 32.3% in the preceding consent. 3% to $59 at month -end. Famous year. Earnings per share increased by a The interim report of Selkirk Players and Selkirk Holdings both slightly greater percentage to $0.77 Holdings covering the six months declined about 5% to about $13% and compared with $0.68 in the prior year. ended June 30, 1969, showed net $14'/4 respectively. This comparison excludes the income to be $274,292, compared Slightly larger declines were non -recurring profit on sale of with $286,047 for the same period in experienced by Standard Broadcasting marketable securities achieved in the 1968.Second quarter earnings in 1969 and CHUM Ltd. "A" both down about earlier period. improved over the same quarter of the 7% to $11% and $16%. At one point Standard Broadcasting reported previous year but did not quite offset near the end of July, CHUM "A" that for the three months ended June the reduced earnings incurred during the first quarter of this year. The company reports that its Calgary and cover story Lethbridge TV stations are making gains, but that progress is slow and Cameras have been rolling in the studios of CFTO-TV Toronto during the experience to date confirms that the latter part of August for the co -production of Mirror, Mirror Off The Wall, introduction of alternate television to starring George C. Scott and Maureen Stapleton. The one -hour dramatic southern Alberta is a costly matter. In comedy will be simultaneously released in November, on the full NBC addition to the previously mentioned Television Network in the U.S. as part of the Prudential On Stage series, acquisition of Canastel Broadcasting, and on the full CTV Television Network in Canada. Selkirk also reported that it has Co -produced by the CTV Network and Metromedia Producers Corp. of requested approval of the CRTC for New York, the play was written by David Shaw, whose movie If It's the purchase, in conjunction with Tuesday, Then This Must Be Belgium, is a current first -run hit. Emmy- Western Broadcasting, of all the award winner Fielder Cook is director, with Alan Lansburg, famous for his non -voting Class "A" shares in British many TV specials, including the National Geographics and Cousteau Columbia Television, presently held by programs, as producer. individual shareholders. Co -executive producers are CTV president Murray Chercover and MPC Maclean -Hunter revenues and net president Bud Rifkin. Supporting roles are played by Ziva Rodann, John income for the second quarter ended McGiven and David Burns from the U.S., and Cec Linder and Rick Campbell June 30, 1969 showed substantial from Canada, along with about 35 minor acting roles filled by Canadian talent. recoveries over the relatively depressed levels of the comparable 1968 period The storyline tells of the involvement with his alter -ego of a writer, continuing the trend evident in the (Scott), who has been putting out some very good literature, and getting first quarter. Earnings per share were nowhere, but achieves instant success with an entirely different type of in six months 1969 book published under a nom-de -plume, N.Y. Rome. Both completely oppo- $0.41 the of site characters are played by Scott. compared with $0.25 in the 1968 Also in co -production with MPC, CTV has been involved in shooting its period. Licenses have been granted by first full-length feature film, Blue Water Gold, starring Ricardo Montalban, the CRTC for all the company's older, and has renewed the Untamed World series for which CTV will have total established CATV systems as well as production responsibility. It will begin on CTV Network September 14. certain new ones. However, some new With 20th -Century -Fox and CFTO-TV as co -producers, CTV recently areas were altered or cut back in size. produced a one -hour variety special, The Sound and The Scene, starring Applications to acquire existing Bobbie Gentry, to be seen on the CTV Network October 27. systems in Hamilton, London and Our cover shows a CFTO-TV camera and production crew arranging a Peterborough were approved, subject set, the writer's den, with Scott at the typewriter, at his desk. to the condition that no bank will be MPC's involvement includes the major talent from the U.S., along with allowed to own any portion of the administrative and creative costs, with all manpower and hardware sup- equity of the license company. It is plied by the CTV Network along with the extensive sets and design by understood that Maclean -Hunter CFTO personnel. proposed such a deal with the Toronto Dominion Bank.

6 CB/AUGUST 1969 www.americanradiohistory.com Who listens to what in the wee small hours?

There is no measurement for the potentially hours that are measured for audience*. In large radio audience between 1 a.m. and 6 a.m. fact, it takes the combined audiences of the But would you like an educated guess? next five largest stations to match CFRB's We're sure most people are listening to us, listening audience**. And, if you're talking CFRB between 1 a.m. and 6 a.m. about women-it takes the next six stations This is not just wishful thinking. Each week to equal CFRB's female audience between sixty per cent of Metro Toronto, 18 and over, 6 a.m. and 1 a.m.**. listen to us between 6 a.m. and 1 a.m., the So why not between 1 a.m. and 6 a.m.? Are you still with us?

Represented by: STANDARD BROADCAST SALES COMPANY LIMITED 2 St. Clair Avenue West Toronto 7, Ontario (416) 924-5721 1407 Mountain Street Montreal 25. Quebec (514) 849-2454 CANADIAN STANDARD BROADCAST SALES INC. 654 Madison Avenue New York 10021. N.Y. (212) 838-5774 B.B.M.- Bureau of Measurement - November. 1968. Average'/. hour adult (18+). Total Station Audience - 6 a.m. -1 a.m. Monday - Friday B.B.M.-Bureau of Measurement-March. 1969.

www.americanradiohistory.com Television Commercials

Now accolades from the press

"THE AMERICAN TELEVISION SCENE this by shooting close-ups of food phoniness and limited variations has been the most costly experimental being prepared and using an announ- prompted the writers and producers laboratory in the history of adver- cer's voice-over to describe the to split into two groups; one, puritan- tising and we will probably never see recipe." ical and realistic; the other, un- its like again.Wouldn't it be great "This method was successful realistic and whimsical. then if someone could bring you the because it showed recipe advertising The first group, the realists, sum total of knowledge gained in come to life. It was a little domestic found success in the market due to that costly arena over the past two science lesson, a how -to -do -it in their subdued and convincing effects, decades?" said William Tyler, U.S. which the product was the centre while the others, the unrealists, advertising consultant, in a speech of interest," he said. floundered when the ideas they used to the ANA seminar held at Montauk, One thing stood out in all these became extreme and uninhibited. L.I., New _York. testing techniques... demonstration. This symbolic fantasy used by the In his talk, Tyler then attempted Tyler felt it took no genius to re- unrealists, with white knights, part of this by tracing the develop- cognize the value of showing how a tornadoes and such, has been the ment of various schools of TV. product worked in comparison to most visible trend of recent years "Television in the late forties started other products on TV. But, with the and the most controversial. It has by galloping off in all directions," success of commercials using this also, from time to time, been highly he said. "Some of the early practi- method, a rash of suspicious and successful - the ones for Ajax tioners thought the way to use the ineffective ones appeared which the Detergent and Cleanser were probably medium was to adapt to advertising public just wouldn't buy. the most outstanding," he said. "But that most universally popular of all "In spite of the great value of what happened when they faltered motion picture techniques, the demonstration commercials, they did was that the advertisers had failed animated cartoon." But the idea fell not fit every case, and something new to realize that the basis for success bythe wayside after a decade because was needed, particularly since about lay, not in the surprise of the symbol, advertisers though it was the that time - the middle fifties - the but in its relevance as a symbolic technique which sold products like novelty of the medium was beginning demonstration of the basic selling Ajax. "It didn't. It was the idea. to wear off, and it took more than message." Animation's weakness seemed to be just being on TV to insure selling With the halt of these fantasy that, though it attracted audiences success," Tyler said. commercials, the realists, who were and entertained them, it lacked "What evolved was a format known against them from the start, failed conviction. to all of us as, a S/ice of Life. It to catch the point. "They don't like "The next was the belief that the consisted of nothing more than a fantasy because it is unreal. But best way was to follow in the steps I ittle domestic story in which the that's not its weakness. Anything of the most successful theatrical product played the leading part," he that brands a difference of quality producers, and offer musical extra- said, "and it was a good formula in a product, with great intensity, vaganzas. It too failed, because with because it focussed attention on the is a good thing," he said, "and if it the success of the Texaco musical brand and its particular attributes does so believably and realistically commercial, others became bigger and with almost maniacal single-minded- it is even better. But sometimes you costlier and all but overpowered the ness." can't. And when that is so, the selling message," said Tyler. symbolic approach is a great find. The third - optical tricks and Slice of Life Techniques What is wrong is when the symbol photographic illusions- accomplished As these slice of life commercials doesn't say what you want it to." the wrong objective. "It didn't do became more sophisticated over the The opposite school of utter anything for the selling message, years and eventually developed into realism, which S/ice of Life definitely since the interest was focused on the the serial approach, they unknowingly is not, inspired the creative people magical package rather than on any launched newer techniques. S/ice of to great heights in their work. Tyler product characteristic. What it did do Life, is a slice of life in name only," cited six examples of their creativity; was burn home the brand name and he sáid. "Actually, it is a travesty stark simplicity using only props and the package by making the product on life. People do not talk that way; stunts; realism combined with slice the star of the commercial." products do not perform that magically. of life; realism married to demonstra- Finally, the appetite appeal Instant success does not follow tion; a new school of understatement; commercials, which proved harder. their every application." a new school of stand-up announcers, "Food, such as soup," he felt, "just The strain between the creative updated today - humanized, drama- isn't very mouthwatering on a black people and the S/ice of Life technique tized; and a technique designed to and white screen. Kraft overcame they used began to show. The create an image that you will be

8 CB/AUGUST 1969 www.americanradiohistory.com seeing around for years to come. It duction costs skyward than any are willing to settle for fewer consists of quick cuts for eye - other one thing," Tyler said. commercials," he said. filling excitement. "Today, even the voice-over Tyler ended by saying, "television "All six approaches, which have announcers are a new breed," he production today is winning accolades proven track records, are not, however, said. Actors and actresses are from the press such as advertising interchangeable. By this I mean that lending their talents (for sizeable never dreamed would be heaped on for any given product, the creative sums) to give delicate and precise its shoulders. We are told that TV man does not have his choice of interpretations of commercials. This commercials are bringing new all six," he said. is also adding to the rising costs. techniques to movie making, that we Tyler pointed out that instead these "High as these costs are getting are teaching new techniques to six approaches have to be matched to be, the cost of mediocre advertising cameramen, directors, and sound to the three broad categories of is even higher. With so much riding effects men. The finest actors and product situations. They are as on each commercial, the success or actresses are appearing in commer- follows: (1) The product with failure of a national launch or the cials, the finest writing is being done demonstrable advantage. (2) The leadership of an established brand, on commercials, the best music product with no comparative advan- production costs are secondary. makers are working commercially; the tage. (3) The product which you Nevertheless, it is little wonder that best gag writers. In fact, TV commer- want to sell on its single most out- as our quality sights go higher, we cials are a new art form in America." standing feature. And this, of course, is most products. vE LF.'1 Demonstration is Best OP "The product with the demonstrable eiÉf , advantage depends on one of the w* great approaches: demonstration and demonstration alone. It is the best of the six, and always will be," Tyler said. "Three types of commercials which exemplify demonstration are: (1) the straight, non-competitive, non -surprising kind of demo, as Kraft uses it; (2) the dramatized demonstration, and (3) the demonstra- tion so real that it's impossible to disbelieve," he said. Category (2), the product with no sure - competitive advantage, harbors most food products. "A food's principal selling point is flavor, and flavor is hard to demonstrate. So here is where great artistry and imagination are course, you watch called for - unless, of just follow the Kraft formula right out the window," he said. "But if your's is not an ingredient product, you can't very well do that either. Kellogg succeeds by creating an an it! image for its Corn Flakes... image of growing tall. "The third product, the one advertisers want to make known for its outstanding characteristics, has used three highly successful approaches: "(1) Slice of Life, because you build your entire plot around the product's ability to deliver this "CFPL-TV has the knack of being current-the ability to run one quality. "with -it" programs. Your "World Around Us" series on housing, "(2) Fantasy. Because this allows for instance, was topical and it was good. In Sarnia, we rely on you to dramatize that quality, CFPL-TV to inform us about things Canadian . . ." says Dave exaggerate it, play tricks with it, Ledingham, a Sarnia engineer. and otherwise so dominate the screen with its execution that you burn in CFPL-TV serves Western Ontario-completely. your story," he said. "(3) Realism. This is the school that will probably outlive all others CFPL.TV except the fundamental one of demonstration. It is the most difficult LONDON to do, and is probably more respon- CANADA sible for pushing commercial pro-

CB/AUGUST 1969 9 www.americanradiohistory.com Broadcast Executives Society

Cable is here to stay but. . .

by Ian M. Grant

A prediction of doom for commercial years and there can be no doubt it is mind that advertising revenues are not television as we know it and the already an important cog in the the sole source of support for a cable golden future of cable was presented broadcast machinery. system. Subscriber revenues to the August 7 meeting of the But when Mr. Loader suggests themselves are normally sufficient to Broadcast Executives Society when commercial television is "still only a cover costs of distributing the signal. It John W. Loader, executive toy designed to amuse with escapist is not necessary for the cable operator vice-president of the Canadian Cable programming" and asks us to to sell time on every channel to Television Association delivered a talk "appreciate the failure of present-day advertisers, or even charge for the use which can only be described as the television to satisfy its audience", of every channel, in order to defray his best piece of fantasy since Cinderella. adding that cable can bring about a expenses and make a profit. On the In this story, commercial programming revolution in the interest contrary, he has a positive incentive to television is the pumpkin, and the of the viewer, we can only assume he offer a varied programming mix, fairy god -mother, who will determine is extremely naive or that he is indeed including items which would not its fate is CATV. the fairy god -mother who can wave a attract a commercial sponsor, even if Except for a few McLuhanisms magic wand and perform a that required him to shoulder a some of us hadn't heard before and a programming miracle. portion of the programming costs. Mr. Loader says "In Vancouver, in rather lengthy quotation from a U.S. "Many individuals may only be and now in Toronto, CATV task force who investigated cable for Montreal persuaded to subscribe to the cable faster and bigger President Johnson, there was nothing systems are growing service if it provides programs of ever new contained in the almost than the industry pioneers particular appeal which they otherwise we must forty -minute talk. thought possible. So now might be denied. The possible potential of cable has seek the reason. And I submit there an abundance of been well known and accepted for can be only one reason, the public "Having wants it that way. channels, the cable operator will be motivated to provide such "The demand is loud and clear, programming. For the costs to him of insistent and universal - the viewer a modest studio and simple camera wants variety - and multichannel equipment are moderate, while the CJBQ RADIO cable gives him that choice." additional options may attract The growth of CATV in the large additional subscribers to the cable. urban centres is perfectly Talent and other programming costs LIVELY understandable. The growing skylines ought to be quite moderate for the play havoc with off -air signals, so type of community programming we ACTIVE viewers want clear reception. have in mind." As for the public knowing what COMMUNITY they want, that's another question. There are unquestionably a number of areas of programming which can and RADIO The last time the public was asked what it wanted, and got it, the Ford will be provided by cable. Indeed it Motor Company produced the ill-fated may be the answer for small local Edsel. advertisers. But for Mr. Loader to suggest that Salutes Rather than saying the public knows what it wants, it would be more cable can provide better programming the Radio Sales Bureau accurate to say it knows what it does than the combined resources of the and its dedicated staff not like about what it is a/ready television networks, coupled with the getting. talents and capacity of Hollywood and Mr. Loader foresees 20, even New York, is sheer presumption. Cedric Haynes, 40 -channel systems supplying a wide Commercial television has for Larry Heywood, range of program fare - news all day, years been producing programs which Peter Harricks, comment on the news, stockmarket cannot attract commercial sponsors. John Spragge quotations, college plays, ethnic The CBC schedule always includes programs, religion, magazine shows - "minority programming" which fails available to the viewer when he wants to attract viewer attention and it takes to see it. a lot more than a modest studio and simple camera equipment to do it. support RSB in '69 In an attempt to explain how this is going to be accomplished, Mr. As Mr. Loader says "we in Loader quoted from the U.S. report broadcasting have argued for years on cable, the findings and suggestions with the regulatory bodies that the of which he feels will be closely final decision on programming rests paralleled in Canada. The report said in part: "It is important to bear in continued on page 12

10 CB/AUGUST 1969 www.americanradiohistory.com 1969 CONVENTION AGENDA Atlantic Association of Broadcasters

Digby Pines Hotel, Digby, N.S. September 6-7-8-9

SATURDAY, SEPTEMBER 6: P.M. - Registration GROUP FOUR - Wine and Cheese Party (courtesy Imperial Tobacco).

SUNDAY, SEPTEMBER 7: A.M. - Breakfast Noon - Lunch by CF DR Dartmouth) P.M. - Golf tournament (arrangements Group 4 sells Ontario's - Cruise aboard yacht "Atlantica" (courtesy Moosehead Breweries) 4th largest TV market. MONDAY, SEPTEMBER 8: 8.30 - Breakfast meeting (opening of convention) Speakers: A. R. W. Lockhart, president, and Ory Pulsifer, Mktg. Dir., AAB. Group 4 extends sales 9.30 - Keynote speaker: Raymond Crepault, president, CAB. coverage of Toronto TV Major Market Broadcasters Ltd.) 10.15 - Coffee break (courtesy market and sells all of 10.30 - Panel: Marketing & Distribution in Atlantic Canada. Participants: A. Garnet Brown, MLA, president, A. G. Brown & Son Ltd., Central Ontario. Halifax; R. E. H. Smith, president, Imperial Advertising Ltd., Halifax; Volker Thomsen, president, I.M.O. Foods Ltd., Yarmouth, and R. J. Tingley, regional manager, marketing, CNR, Moncton. 11.30 - Question and Answer Period. 12.00 - Lunch 2.00 - Panel: Retailing in Atlantic Canada Participants: David F. Sobey, vice-president, Sobey Stores Ltd., Stellarton, N.S.; J. K. Lawton, president, Lawton's Drug Stores Ltd., Halifax; R. R. CKYR-TY Cooper, advertising manager, Atlantic Provinces, T. Eaton Co. Ltd., Moncton, N.B. Channel 3 -Barrie 2.30 - Question and Answer period. 3.00 - Coffee break (courtesy All -Canada Radio & TV Ltd.) 3.30 - Keynote speaker: R. M. McClelland, marketing manager, McCain Foods Ltd., Florenceville, N.B. 4.30 - Discussion and Question and Answer period. plus LADIES' PROGRAM: Afternoon tour of Port Royal, Fort Ann, Canadian Forces Base, Cornwallis, with tea at Cornwallis. CHANNEL 5 - HALIBURTON 7.00 - Beach Party (courtesy of Province of Nova Scotia). CHANNEL 8 - MUSKOKA

TUESDAY, SEPTEMBER 9: CHANNEL 11 - PARRY SOUND 8.30 - Breakfast 9.30 - Panel: Ross F. Downey, president, TVB of Canada; Orville Pulsifer, marketing director, AAB; John Spragge, director of sales services, Radio Sales Bureau. 10.15 - Coffee Break (courtesy of Stephens & Towndrow Co. Ltd.) 10.30 - Question and Answer period, with Downey, Pulsifer and Spragge joined by W. Williamson, station manager, VOCM St. John's, Nfld.; W. Winton, ,,1 I w,,. . . 41, ,,. , w,4, station manager, CJCB-TV Sydney, N.S., and W. A. Stewart, commercial manager, CHSJ-TV Saint John, N.B. 12.00 - Lunch followed by áy Ladies' Luncheon (courtesy of New Brunswick Government) 4 a fashion show. '4 le. 01 ^ ,,, N^%,'` 2.00 - AAB annual business meeting 3.00 - Coffee break (courtesy of Group One Radio Ltd.) 6.00 - Reception (courtesy of Rothman's of Pall Mall (Canada) Ltd.) 7.00 - Annual dinner PAUL MULVIHILL - Presentation of golf prizes 8.30 - Dancing & CO. LIMITED Convention chairman: W. E. J. Hall, commercial manager, CJCH Radio Halifax. TORONTO MONTREAL Program chairman: W. A. Lindsay, manager, CJLS Yarmouth.

CB/AUGUST 1969 11 www.americanradiohistory.com continued from page 10 Quebec with the audience. We have argued ACRTF Convention -- City that if the viewer likes what he sees, SUNDAY, SEPTEMBER 21: the set remains on; if he is not pleased, 2.00-5.00 p.m. - Registration Montreal -Verdun, as moderator. he turns it off." 5.00-7.00 p.m. - President's cocktail Panelists: "Importance and Integrity" The experience of television in party - Mario Cardinal editor, Le Magazine North America has been that viewers 8.00 p.m. - Gala "diner -spectacle" Maclean; "Editorial" - Alban will not accept, on any regular basis, (dinner show) at Quebec's popular Flamand, Q.C., host of public affairs mediocre or cheaply produced night-club restaurant, le Baril d'Huitres show, CFTM-TV Montreal, and programming. (The Oyster Barrel). editorial writer for Actualite; "Public relations and community news" - MONDAY, SEPTEMBER 22: Yves Jasmin, Jasmin, Desroches et Perhaps the Canadian Cable Industry 9.00 a.m.-noon Closed meeting (for Associes Inc., Montreal; "The might take some measure of viewer - delegates of member stations). Golf importance of local news in a regional reaction to mediocre "local" television tournament at Royal Quebec Golf market" - Francois Raymond, chief from a story which appeared in the Club in Boischatel, for all others. announcer, CJBR Rimouski. August 6 issue of Variety, from Noon - Golf tournament begins for 12.00 noon Luncheon. Guest Ventura, Calif. - delegates of member stations. speaker: Claude Ryan, publisher and KKOG-TV, Ventura's unique 3.00 p.m. - Special for the ladies: managing editor, Le Devoir, Montreal 100% "local live" vidstation, is going Guided tour of The Citadel; civic daily newspaper. broke, Variety reported. According to reception at Quebec City Hall by 2.15 p.m. -3.45 p.m. - Continuing prez Julian Myers, "Somebody I don't Mayor Gilles Lamontagne and Mrs. morning panel discussion on "The know has to hand me $50,000 before Lamontagne. News Concept." August 20" or else this outlet will 7.00 p.m. - Cocktail party and buffet 3.45 p.m. -5.00 p.m. All panel fold. - at Royal Quebec Golf Club. members will be On The Hot Seat, for Myers is quoted as saying: "I've Distribution of golf trophies and discussion period. Questions and gone from $325,000 to zero, prizes. Dancing, with orchestra. answers. personally, building and operating this 6.30 p.m. - Cocktail party station to prove local television can TUESDAY, SEPTEMBER 23: 7.30 p.m. - Annual dinner. Special simultaneously entertain, involve and 8.45 a.m.-12.00 noon - Open guest speaker: Quebec Premier succeed." KKOG-TV is an meeting. Panel discussion: "The News Jean-Jacques Bertrand. independent UHFer, whose is signal Concept", with Marcel Provost, Convention chairman:President, ACRTF: also available via 12 Southern program director, CKVL Jacques La Roche Paul L'Anglais California CATV systems serving 200,000 viewers. Outlet has distinguished itself by disdaining the usual indie fare of old movies, series RINDA Convention Detroit, Mich. reruns and the like, offering instead specially created programs such as Sex TUESDAY, SEPTEMBER 23: SATURDAY, SEPTEMBER 27: and You, Mr. Know-it-all, Stock and 8.00 a.m. - Registration 8.00 a.m. Separate breakfasts for Business Answers, 10 live c&w band - 8.30 a.m. - Bus trips to meetings at network -affiliated stations hours, Fun At Five, Fiesta Amigos, and Assembly Safety Technical Centers of independent Canadian members and Investing in Real Estate, plus and Ford, GM and Chrysler all day long. educators. special shows devoted to youth, travel, Annual meeting of RTNDA of Canada. 10.30 a.m. TV awards sports, folk music and sailing. - and demonstrations, with films and tapes. Although revenues have begun to WEDNESDAY, SEPTEMBER 24: increase 12.30 p.m. Awards Luncheon. in the last two months, the 9.00 a.m. - Business Session. Ed - story continues, Myers appears to have Barker, KRLD-TV Dallas, Tex., gives 2.30 p.m. - TV workshop, chairman overestimated the potential support president's report. W. Graham Allen, Joe Bartelme, WCCO-TV for his idea. "In eight months his New CBC Halifax, gives Canadian Minneappolis, with Walter Sheridan of Horizons Broadcasting has used up its president's report. Keynote address by NBC News, speaking on "Investigative $50,000 operating capital, the seven Walter Cronkite, CBS News. Reporting on TV"; Mary Golis, NBC minority shareholders have made all 12.30 p.m. - Lunch. Speaker Herb News, "The Full -Hour News Telecast"; the additional loans they can and Klein. Phil McHugh, of McHugh -Hoffman creditors are closing in. Myers is 2.30 p.m. - Joint Session. National Research, "What's Wrong with TV offering 400 spots for as little as $80, Broadcast Editorial Conference, News". hoping to convince local advertisers of "Urban Affairs." Moderator, Bill 6.00 p.m. - Theatre Party. the selling power of the only station in Mattney, NBC News. Guest, Ventura County. But present Congressman John Conyers. indications are that KKOG's 6.00 p.m. - Ford Museum -cocktails FRIDAY, SEPTEMBER 26: experiment in six hours of local live and buffet. 9.30 a.m. - Radio workshop. programming seven days a week is Chairman, Tom O'Brien, ABC News, headed for failure." THURSDAY, SEPTEMBER 25: New York. 7.30 a.m. - Sigma Delta Chi breakfast. 12.00 p.m. - Luncheon. Speaker: The thing that will continue to attract 9.00 a.m. - Election of officers and FCC commissioner Nicholas Johnson. viewers to television, no matter how directors for 1970. 2.00 p.m. - Joint Session on national the signals get into their sets, is so not 11.00 a.m. - Panel - "Effects of broadcast editorials and "Reporting of a as much greater variety, an Supreme Court Fairness Decisions." Campus Disturbances". Panel leader, improvement over what we now have Participants: W. Theodore Pierson, Maurice Mitchell, chancellor of and that, Mr. Loader, will take a lot of Washington, of Pierson, Ball, Dowd, University of Denver. talent, a lot of time, and a hell of a lot and Henry Geller, chief counsel of the 7.30 p.m. - Paul White Memorial of money. Federal Communications Commission. banquet.

12 CB/AUGUST 1969 www.americanradiohistory.com CFCM-TV RESPONSE

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CFCM-TV (French) (Programs only) PAUL L'ANGLAIS INC. TORONTO, MONTREAL

CFCM-TV (French) CKMI-TV (English) FORJOE-TV INC. NEW -YORK, CHICAGO, SAN FRANCISCO, LOS ANGELES

www.americanradiohistory.com Canadian Radio Television Commission

CTV ownership under review

An old BBG policy restricting share the extension of second In its public announcement of ownership of TV stations affiliated English -language television service and May 13, 1969, the CRTC said it was with the privately -owned CTV the Order -in -Council on foreign developing its policy for the use of Television Network will be ownership, have brought about several microwave for CATV systems and re-examined by the CRTC at its applications which relate to this expected to hear comments from Vancouver public hearing, beginning at policy," referring to proposals for sales interested parties when applications 2:00 p.m. instead of the usual 9:30 of station assets which would run were heard at future hearings. a.m., October 14. counter to the old BBG ruling. However, before dealing with The BBG policy, dated March 4, Deciding to review the policy set any application, the CRTC is seeking 1966, relating to ownership of the by its predecessor, the Commission has written views which must be filed in CTV Television Network Ltd., stated invited "representations from the the usual manner before September 5. no share transfers would be approved public and interested parties", with No oral representations are where the effect would result "in one briefs to be submitted in the usual contemplated unless the Commission, person holding shares directly or manner on or before September 19. after studying the written briefs, feels indirectly in more than one company it is necessary. licensed to operate an affiliated Microwave for CATV? One view on the possible station." The Vancouver hearing will also be the significance of these two items was A second clause said no approval first at which the Commission contained in an article written by would be given to "any arrangement .. considers the use of microwave by a Leslie Millin in the Globe Magazine of whereby any person may, in any CATV system. August 9. It is reprinted in full on page other way, participate in the control 15. or management of more than one company licensed to operate an affiliated station." The Commission said recent Canadian Broadcasting Corporation developments in broadcasting such as

BULLETIN Can Canadians produce hit French TV for Edmonton records for the world market? Those associated with the MAPLE LEAF GROUP of contemporary To serve the French minority of CBC-TV French -language network. It formated stations say "yes"! residents in the Windsor, Ont. and will operate on Channel 11-, with an nee is proud to be an M.L.G. Edmonton, Alta. areas, the CBC will ERP cnarter participant!! of 90,000 watts (video), 9,000 open a new French -language radio watts (audio). y.e's QUALITY CONTROL station CBEF, near Amherstburg, Ont. MEETA says be the avoids traffic pileups. Monitor "it will first and hear the difference! before the end of 1969, and launch a on -air ETV operation in Canada. new bilingual TV station in Edmonton Broadcasting is expected to begin early is now Simp- also serving early next year. in 1970. MEETA will broadcast 40 son's, Vaisler Bond, London The Windsor area's estimated 21% Arena, CFPL-TV, Royal Bank, hours per week during the day and Patton's Place, London TV Cable, French-Canadian population, also during prime-time evening hours, and St. Thomas Chrysler! We'll numbering about 45,000 persons with the remainder taken up by do a job for your favourite client according to The Financial Post French programming. The ETV too!! 1968-69 survey, will be served by the programming "is expected to reach a new radio station. Construction of the 's great 10 kw. day/night potential viewing audience of voice is currently undergoing antenna towers is already under way. 500,000." initial testing! Sign up now to In Edmonton, where the FP And, in Newfoundland, the CBC's take advantage of zees big survey lists 6.7% or about 25,000 new 10,000 watt radio transmitter at 'boost'!! French-speaking persons, the CRTC St. Anthony began transmitting the Success radio, granted its approval August 1, for a complete programming schedule of new CBC TV station to carry French CBY Cornerbrook on August 2. programming originating from the This transmitter, along with CBC French Television Network and LPRTs at Flowers Cove, Port Saunders Sales Manager English -language educational programs and Cow Head, which went on the air for the Metropolitan Edmonton in February, and another at Bonne Educational Television Association Bay, completes the CBC's radio a a (MEETA). coverage plans for the northern The CRTC announcement said a peninsula. The service is expected to LONDON - ST. THOMAS license for the new station would be reach approximately 26,000 people of CANADA -RADIO & TELEVISION granted for three years. At the end of the Great Northern Peninsula, said SALES INC. that time period, the station will Keith Morrow, CBC director for U.S.A. - WEED & COMPANY become an integral part of the Newfoundland.

14 CB/AUGUST 1969 www.americanradiohistory.com The importance of what wasn't said

By Leslie Millin Reprinted from The Globe Magazine The Globe & Mail, Toronto

is that CFCF's By now the way Canadian Radio -Television taken at the CTV board of directors' conditions of the purchase would Commission blunt announcements drop meeting in September. vote on the CTV board of directors from Ottawa like stones should not be It is possible that the directors could be retired. surprising. But two more have just dropped, decide that CTV should oppose any change One of the things Bushnell would get if and they are as fascinating for what they do in the existing rule, but to do this would with CFCF is the station's sizeable - not say as for what they do say. mean overriding the two most powerful under -used - production facilities. One refers to CRTC's decision to elements in the private network: Toronto's Combined with VTR Productions, already re -open the matter of whether one person or CFTO and Ottawa's CJOH. bought by Bushnell, these would mean that company may own more than one affiliate If CTV opposes any rule change, it will ambitious programming goals could be station in the CTV network. Such be because a majority of the affiliates pursued. ownership has been prohibited since 1966. oppose the expansionist plans of CFTO and As it is, CFTO has most of the CTV The other involves the use of CJOH. network's produ,:tion facilities and microwave systems by cable operators - to The danger in attempting to thwart accordingly tends to dominate the network. date also forbidden. such plans is that both Baton Broadcasting, Its position technically is that it has one Both are of importance in a series of which owns CFTO, and Bushnell vote on the board, but being the biggest, applications that the CRTC will consider at Broadcasting, which owns CJOH, could be richest and strongest station tends to have public hearings in the fall. driven to leave the CTV network - taking an impact. But of even greater significance is the just about all the network's production Baton Broadcasting and its leader John fact that the CRTC wants to hear general facilities and much of its drive and talent. Bassett, publisher of The Telegram, are also opinions on both subjects before hearing CTV may be instructed to approve the feeling expansionist these days. specific licence applications in which they idea of changing the rule, or stand neutral, Bassett is already involved in buying may be involved. while individual affiliates oppose any change CKLW, the television station in Windsor In general, noticeably in regard to cable for individual reasons. that is an affiliate of the CBC. If things go television, the CRTC has decided on policy The Maclean -Hunter interests, for according to plan, it will also show some and licence applications at the same time. example, could point out that they had to CTV network programming, which Accordingly, applicants at times were asked divest themselves of control of CTV's presumably would make it a species of CTV almost philosophical questions about cable Halifax affiliate in order to buy the Calgary affiliate. have the peculiar honor of television as a whole, as well as being asked affiliate. To allow others to do what If so, it will for information on their applications. Maclean -Hunter could not, it may be being the first television station in Canada the This technique has been criticized, argued, would be rather unfair. to be affiliated simultaneously with notably by Toronto lawyer J. R. Grafstein. Bushnell Broadcasting has the biggest public and private networks. He has said at public hearings that the stake in getting a change in the rule. It is Bassett is also said to be interested in commission should decide policy on cable engaged in a $50 -million expansion buying CKCO in Kitchener - already a CTV fall television before hearing any application. program, and one of the biggest factors is affiliate - and such a transaction would Many applicants for cable licences have the purchase of CFCF, the CTV affiliate in squarely into the area of concern before the grumbled privately that without indications Montreal, for about $22 -million. One of the CRTC at the October 14 hearing. of what the CRTC expected of cable operators, it was very hard to know what to say when seeking a licence. Microwave transmission is useful to cable operators mainly as a way of bringing distinct signals into an area relatively starved of television. Kamloops, B.C., and Sudbury are two test areas where the CRTC has said it will entertain cable applications involving microwave. These are sizeable communities with meagre television service, and they are so far from other stations that not even a cable system's huge antenna can pull in extra channels. But if Kamloops and Sudbury can get extra channels by microwave, some larger communities - such as Edmonton and Windsor - will also clamor for the privilege. our tape sounds terrible... A policy statement in advance could save them a lot of costly time and effort in but it sticks like crazy! preparing applications. a for everything around the station. Seal cartons and cans safely There are some much higher sums at There's Sellotape tape and cheaply. Label and code records or cassettes. Protect panels and prop surfaces. in the ownership of more than one stake Mark floors. Make temporary electrical impulse chains or static bleeders. Keep the art CTV affiliate. department happy for once. Use Sellotape. For sticking, not recording. We'll be happy to matter is to be taken up at the This supply you with samples and further information. Please call or write any of our sales CRTC public hearing in Vancouver October offices from coast to coast. 14, and several powerful forces are sure to make themselves heard. For one thing, the CTV network will SELLOTAPE CANADA LIMITED have something to say as a body. What that 10 Esandar Drive,Toronto 17, Ontario something is will depend upon the decisions

CB AUGUST 1969 15 www.americanradiohistory.com producer, and Andre Vigeant, announcer. Binet had been asked to take a CBC Vancouver month's holiday, then told he was Half million promo being promoted, and finally Raymond staffers David, CBC v.p. and director of the for Flintstone feature F rench-language network said Binet resign in protest would return to Vancouver until September 9, when he would be The prehistoric characters, Fred transferred to Montreal. Flintstone and his neighbor, Barney Binet refused to accept the Rubble, travelled Ontario cities this Resigning in protest over transfer of transfer. summer on a $500,000 promotion the station's program director, five All five staffers handed their members of CBUF-FM campaign using radio -TV and print for staff resignations to Robert W. McGall, B.C. the Screen Gems cartoon series and Vancouver, the CBC French -language regional director for the CBC, on the proposed full-length cartoon F M outlet, submitted their August 4. feature, The Man Called Flintstone. resignations effective September 9. CBUF-FM, established in The tour was promoted and Quitting in objection to the orders December 1967, claims an audience of sponsored by Towers and their that p.d. Gerard Binet would be 50,000 French-speaking listeners in its Ontario Discount Department Stores, moved to Montreal, after a series back service area. It operates from who also obtained theatre rights to the incidents occurring over the past of Maillardville, French -language 90 -minute movie in Ontario. four months, are Nicole community of about 8,000 near In their campaign, Fred Flintstone and Fontaine -Dube, p.r. director Coquitlam in the 'Greater Vancouver and Barney Rubble appeared on six broadcaster; Walter Aube, a part-time area. Douglas Sagi, Globe & Mail TV and 17 radio stations. The TV was fired and rehired producer who reporter for Vancouver said "although stations covered were CKVR Barrie; Michel Mongeau, an within four days; it is an FM station with only a 60 -mile CKNX Wingham; CFCH North Bay; announcer who was suspended for radius, CBUF-FM claims an audience CKCO Kitchener; CHEX Peterborough taping a conversation between an of 50,000, including listeners in and CFTO Toronto, while for radio executive and English -language CBC Washington State and Seattle, who they went to CHML and CKOC a French program his secretary during receive it as part of a package from a Hamilton; CKEY and CHUM Toronto; an assistant investigation; Guy Gelinas, cable television company." CHIC Brampton; CFOS Owen Sound; ICA ANNUAL CONFERENCE AGENDA Seigneury Club, Montebello, Quebec, September 18-20

THURSDAY, SEPTEMBER 18: speaker: Irving B. Kahn, Teleprompter SATURDAY, SEPTEMBER 20: 12.00 noon - Registration Corp., New York. "The overall media 7.30 a.m. - Breakfast 7.30 p.m. - Annual meeting basis" (in the next 10 years) - with 8.45 a.m. - Sessions open. Speaker: emphasis of "The Future of Cable Maurice Brisebois, executive v.p., FRIDAY, SEPTEMBER 19: TV". Vickers & Benson Ltd., Montreal. 8.15 a.m. - Registration (continues) 2.30 p.m. - Panel discussions continue Topic: "B & B as it relates to the 8.45 a.m. - Conference opens, with T. on "The media outlook". Weekly agency business in Canada." Denis Jotcham, manager, Foster newspapers, presentation by CWNA. 9.30 a.m. - Panel of U.S. agency Advertising Ltd., Montreal, as general 2.45 p.m. - Radio: Ralph Draper, executives, expressing their chairman. President's remarks, George vice-president, Vickers & Benson Ltd., viewpoints. John Crichton, president, G. Sinclair, president, MacLaren Toronto; W. J. Graham, v.p., media, AAAA, "The place of the agency in Advertising Co. Ltd., Toronto. Spitzer, Mills & Bates Ltd., Toronto; the business community." R. W. Tully, 9.00 a.m. - Keynote speaker: Henry T. Harbinson, v.p., media, chairman, Foote, Cone & Belding, Kenneth R. Lavery, managing partner, McKim/Benton & Bowles Ltd., New York, "Agency P. S. Ross & Partners, management Montreal. structure -diversification." consultants, Toronto. Topic (and 3.30 p.m. - Coffee break 10.30 a.m. - Coffee break conference theme): "The next 10 3.45 p.m. - Magazines & Weekend: 10.45 a.m. - Bob Cummings, years." Frank A. Collins, senior v.p., media, president, Compton Advertising Inc., 10.15 a.m. - Question and answer Vickers & Benson Ltd., Montreal; New York, "Agency period. Wayne Ibsen, media manager, structure -organization." J. F. Devine, 10.30 a.m. - Coffee break Ronalds- Reynolds & Co. Ltd., v.p. administration, J. Walter 10.45 a.m. - Panel discussion: "The Toronto; John McDonald, media Thompson Co. Ltd., New York, media outlook". TV: Michael director, J. Walter Thompson Co. Ltd., "Agency structure-financing." Hind -Smith, v.p. media & broadcast, Toronto. 11.45 a.m. - E. M. Thiele, president, Foster Advertising Ltd., Toronto; 4.30 p.m. - Outdoor & Transit: Barry Leo Burnett Co. Inc., New York, Aime Lacombe, v.p. media, BCP L. Thomas, v.p., media, "International developments." Advertising Ltd., Montreal; D. McKim/Benton & Bowles Ltd., 12.15 p.m. - Final announcements Harrison, manager, broadcast, Toronto. and adjournment. MacLaren Advertising Co. Ltd., 6.30 p.m. - Reception 1.00 p.m. - Golf tournament. Toronto. 7.30 p.m. - Dinner. Guest speaker: 7.30 p.m. - Reception. 11.30 a.m. - Newspapers: George B. W i Imat Tennyson, president, 8.30 p.m. - Dinner and dancing. Murray, v.p. media & research, Ogilvy Rothmans' of Pall Mall (Canada) Ltd., & Mather (Canada) Ltd., Toronto. Toronto. Topic: "Client requirements 12.30 p.m. - Luncheon. Special guest in the next 10 years."

16 CB/AUGUST 1969 www.americanradiohistory.com CF RA Ottawa; CJBQ Belleville; CHEX histories of commercial production. A and CKPT Peterborough; CKPC 16 mm film dubbing service is MOFFAT Brantford; CFPL and CKSL London; provided by LOTS to permit systems BROADCASTING LTD. CKOX Woodstock; CHSC and CKTB operators to convert advertisers' 16 St. Catharines and CJRN Niagara Falls. mm film to tape at low cost. To mastermind the tour, Towers (Advertising is not yet permitted hired Howe Advertising Agency, either in Canada or the U.S. but it is Toronto, who engaged the services of obviously imminent) six Ryerson Radio and TV Arts IVC recorders were selected students to stage costumed Flintstone because they offered a combination of shows at each of the Tower outlets in features that included built-in NTSC Ontario. In two groups of three, the color, assured tape compatibility from students also visited children's recorder to recorder, and extreme hospitals and the city hall in each of reliability. the cities as well as Towers stores. Richard Shively, active in CATV The costumed cartoon characters and broadcast interests for years, is were at one point smuggled into the president of LOTS and James W. U.S. at Niagara Falls and, with the Packer, LOTS sales organization help of a few phone calls to radio director. The recently formed LOTS station CJRN on the Canadian side, organization offices are located in were discovered on Goat Island by the Evansville, Ind., and Hollywood, station's newsmen. In North Bay, California. Flintstone and Rubble appeared on "With 20 CATV systems already CFCH-TV and radio to promote their contracted for the programming, arrival, and at a reception in the city service to the first subscribers is well JAMES M. PRYOR hall, presented the Mayor with a under way and we expect to have over Moffat Broadcasting Ltd. is pleased to an- caveman's club to keep his council in 200 participating systems by the end nounce that at a recent meeting of the hand. of the year", Shively said. Board of Directors, James M. Pryor was Bob Howe, Howe Advertising, The cost of the LOTS service will elected Chairman of the Board. In addition to continuing as a member of the Executive said the response to the promotion be scaled according to the number of Committee Mr. Pryor will be directing his was overwhelming and a possible subscribers in each system plus a attention to the Company's corporate af- second tour may be repeated in the monthly fee for videotape processing. fairs from its Calgary offices, with special fall. Shipping of each week's programming emphasis on the development of MBL's CATV interests. in a will be via package delivery service Moffat Broadcasting Ltd. has communica- specially designed container. tion interests in principal cities throughout VTR program service Western Canada. "` and ad -sales program for CATV systems ANNOUhKAMENT Canadian Broadcasting Corporation A new color videotape program service for CATV systems nationally and a complete training program to develop local and national advertising sales for CATV have been offered by Local Origination TV Services (LOTS) and International Video Corp., (IVC). The new sales programming and equipment package for local origination, offers the following services: (1) Live and Tape Programming: Eighteen hours of unduplicated programming per week, which, when combined with locally produced news and public events segments, will provide CATV systems with local origination in color from 4 p.m. through midnight, seven nights a week. Types of Videotape programs included are sports and movie features, J.E. Hayes R.D. Cahoon travelogues, women's shows, and cartoons. Each subscriber is furnished The appointment of R.D. Cahoon as Vice -President, Engineering, with head- production training videotapes and quarters in Montreal, is announced by the Canadian manuals to instruct him in the Broadcasting Corporation. Mr. Cahoon, who joined the CBC when it was formed in 1936, served as Prairie techniques of staging low cost, high Regional Engineer in Winnipeg from 1947 to when he quality public service interviews, 1964 was named Chief Engineer. He succeeds Mr. J.E. Hayes who retired after 33 years' service with public events and news shows. the Corporation. (2) Advertising: An IVC videotape demonstrates techniques for low-cost production of local commercials and printed material documents case

CB/AUGUST 1969 17 www.americanradiohistory.com people

HOGG RYALL METCALFE PICTON SHUGG

William H. (Bill) Hogg, 59, is retiring In 1967 he organized the next few months getting to know from the CBC, after 41 years in Centennial Conference of the member stations and adding some real Canadian journalism, 25 of them with international RTNDA, in Toronto. punch to the Bureau's activity with CBC News. Most recently, Bill has Bill has served as judge of the retail business. been executive assistant to Eugene National Newspaper Awards since Originally from Toronto, the Hallman, v.p. and g.m. English 1959, and for many years lectured in 42 -year -old Metcalfe joins TvB after networks division. radio journalism at the University of 15 years as advertising manager of Born in London, Ont. in 1910, he Western Ontario. He also conducted Western Tire & Auto Supply Limited. started as a cub reporter on the old night classes at the University of He was also heavily involved in that London Advertiser in 1928, and was a Toronto. company's establishment and political reporter for the paper until it His hobbies are gardening and operation of retail outlets. ceased publication in 1936. freelance writing, which he proposes He has both a personal and Bill then joined The Canadian to pursue when he retires at the end of professional reason for joining the Press in Toronto, where he handled August. Bureau. general news. Early in the Second Succeeding him will be Robert T. As the father of four teenage World War, he wrote CBC Radio's Switallo, 36, who returns to Toronto children, he is deeply concerned about night national news bulletin. At that from CBC Head Office in Ottawa, the need for a much improved time the bulletin was prepared by CP where he has been supervisor of educational system and believes that and read on -air by Lorne Greene, now commercial policy since 1966. He television is the only possible solution. the star of the TV series, Bonanza. joined the Corporation in 1955 as He wants to find out about television Hogg recalls that "Lorne was getting assistant supervisor of commercial from the ground up. acceptance. $25 a week then. I was getting $52." On the business front, with his When the CBC launched its own considerable experience, Metcalfe news service in 1941, Bill Hogg believes he can make a meaningful became one of the first employees, contribution to retail eventually continuing his news writing. He took surpassing national as television's main charge of the national newsroom in Keith Ryall has been made media source of income. Toronto the following year. In 1953, group head J. Walter Thompson Co., The major obstacles, as he sees he was appointed chief news editor, Ltd., Toronto, where Richard J. them, are: succeeding the late Dan McArthur, and (Dick) Kostyra is media director. 1. The television industry does in that post directed the news service Born in Melbourne, Australia, not know how to talk to the big, through the first eleven years of where he began his advertising career, multi -outlet retailer. They speak a television in Canada. Ryall later moved to the U.K. where different language. n 1964, he was appointed he held several media positions. In 2. The retailer, generally speaking, director of news and public affairs, a 1960, he came to Canada and joined is out of step. He does not know how post he held for two years during Cockfield Brown & Co. Ltd., where he to reach today's people. Faced with which first moves were made towards was media director on major oil and the day-to-day problems of operating co-ordinating activities of the two packaged goods accounts. his store, he is a traditionalist, opposed departments. Prior to his present appointment, to change. When it comes to A member of the news section, Ryall was media director at Norman, advertising, he first questions the need European Broadcasting Union, Bill Craig & Kummel, Toronto. to do anything different. If he does he Hogg was the first Canadian director He is a graduate of the C.A.A.P. change, usually does nothing more of the British Commonwealth advertising course. than a variation of what went before, International Newsfilm Agency (now instead of asking, what should be done Visnews) in London. He became to move more product. Canadian vice-president of the Radio The retailer has to be made aware and Television News Directors that television is a business tool. Association while serving as secretary W. D. (Bill) Metcalfe is the new man at Commenting on Metcalfe's of RTNDA of Canada. TvB Canada. He will be spending the appointment, TvB president, Ross

18 CB/AUGUST 1969 www.americanradiohistory.com decided to return to his home farm, ANNOUNCEMENT Downey said, a person concentrating Stovin-Byles Appointment on retail is a luxury we can't afford but six years later answered the call of and as months go by Bill will be the Dairy Farmers of Canada to involved in all areas of Bureau activity. become director of advertising and public relations for the national farm group, serving from 1950-1960. Then, after an absence of 16 years, Shugg returned to the CBC, to organize and direct the sales policy John Picton, a senior writer and and planning department, responsible columnist for the Globe & Mail, for development of procedures Toronto, in which he wrote a regular governing all of the CBC's commercial by-lined column on The Advertising operations. He represented the CBC on World in the Report on Business the board of TvB of Canada, and was a section, has joined the public relations vice-president at the inception of the department of J. Walter Thompson Bureau. Co. Ltd., Toronto. Shugg has been engaged in various His appointment as an account activities covering a wide field, prior to representative was announced by and during his 16 -year absence from Mr. Al William W. Holland, JWT's Canadian his work with the CBC. He has been Panza director of public relations. news editor of the Nelson Daily News, In a continuing effort to maintain a A native of Wales, Picton began managing partner of the family farm reputation of leadership, stability and his journalistic career with the business at Alvinston, director of continuity of service to clients, Mr. London, England bureau of The Lambton Co-operative Medical W.D. Byles, president, is pleased to Scotsman. Services, president of Lambton Film announce the appointment of Mr. Al In 1958, he migrated to Canada, Council, executive chairman of Panza as Vice -President and General where he worked with The Vancouver National Farm Radio Forum, director Sales Manager. Mr. Panza, who joined Sun, and later The Canadian Press in of the Ontario Soya Bean Marketing the company in 1963 has many years Toronto. Board, secretary of the Eastern of experience in the sales and finan- Returning to England, he was Division of the Canadian Farm Writers' cial areas of advertising. This employed by The Daily Express, in Association, executive member of the appointment will further complement London, until he decided to come Canadian Association for Adult and strengthen the competence and back to Canada several years ago. He Education, and an officer of the Boy efficiency of the Stovin-Byles sales joined the staff of The Financial Post, Scouts Association. force. where he remained until he accepted his post with the Globe & Mail. ANNOUNCEMENT In addition to writing his advertising column for the Globe & CKDA Victoria Mail, Picton has been Canadian correspondent for Advertising Age, the Fergus Mutrie, CBC representative in national marketing magazine published London, England for almost five years, in New York. is retiring after 29 years' service with the Corporation. Succeeding him is James R. Finlay, CBC director for the prairie provinces, whose appointment becomes effective September 1. Orville J. W. Shugg, 61, the CBC's Mutrie, born in Regina, joined the director of sales policy and planning CBC in 1940 as a farm commentator for the past nine years, has been at Vancouver. In 1944 he moved to named special assistant to executive Toronto as assistant supervisor of CBC vice-president Laurent Picard. farm broadcasts. A year later he Shugg, who first joined the became supervisor and administrator Corporation in 1939, was born in of farm broadcasts throughout Alvinston, Ont. and over the years Canada, as well as the regional farms gained senior management experience and fisheries broadcasts. C. Edward Farey in the fields of communications, Prior to Mutrie's appointment as agriculture, adult education, CBC representative in New York, in Mr. David M. Armstrong, President of advertising and marketing. In his new 1964, and his subsequent move to Radio Station CKDA, Victoria, is post, functioning as a direct extension England in '65, he served as director of pleased to announce that Veteran of the executive v.p.'s office, he will TV for ten years in Toronto, and, in Advertising and Broadcasting Execu- provide assistance and advise on all 1959, became director of operations at tive C. Edward Farey has been ap- matters relating to the general head office in Ottawa. pointed Vice President, Programming. management of the Corporation. Finlay, a native of England, came Mr. Farey was one of the founding Shugg was the first national to Canada in 1927 and joined the CBC members of CKDA and has also been supervisor of CBC farm broadcasts, in 1937. He served as program associated with CJOB Winnipeg, CKNW which, between 1939-1944, he producer and director in Vancouver New Westminster, and CFUN Vancou- organized in all English regions. During and Toronto. He later became director ver, in important executive positions. the same period he was co-founder of for the prairie region, and held He is also president of MacDonald & National Farm Radio Forum (CB Jan. responsibility for all CBC radio and Farey Advertising Ltd., president of 11, '68). TV activities in the three prairie Ramada Resources Ltd. (N.P.L.) and At the end of his five-year provinces and part of northwestern President of Big Brothers of B.C. agreement with the CBC, in '44, Shugg Ontario.

CB/AUGUST 1969 19 www.americanradiohistory.com Canada they claim, to provide before an estimated 6,000 women for radio's first all -news a question and answer period. He operation this side of the border. will do no cooking. newscast The daily schedule airs all -news The Galloping Gourmet will 6:00-9:00 a.m., plus 90 minutes at also be seen in prime time on the noon and again during the drive-home CBC Television Network for the first period. Further additions are being time, this season, in addition to planned, with midnight to dawn under his five -day -a -week afternoon shows. Network Deals Top WB/7A Sales. consideration. Kerr has been signed for the new TV sales Warner 26 Canadian of Exclusive direct voice reports 6:30-7:00 p.m. Saturday night Bros. -Seven Arts' series and cartoons from all parts of the world are period, starting September 13, Troop, including FBI, Avengers, F received from Broadcast News and Furber said. Maverick, Gallant Men, Hawaiian Eye, Metro -Media. CKVN news also uses CP The Galloping Gourmet has Cheyenne, Edgar Wallace, Marine Boy, and UPI wire services, local just been signed by the BBC, Furber Warner Bros. Cartoons, Pope ye, Out eye -witness reports, morning and said, and in addition to being of the Inkwell, and Bugs Bunny have night traffic reports from the air, seen on TV screens in Canada, the been announced by William K. (Bill) B.C. Hydro transit service U.S. and U.K., is a favorite in Moyer, WB/7A's general manager, information, and stock market reports New Zealand (Kerr's homeland), Canadian Distribution. Television from a local broker's office. Australia, Singapore, Hong Kong, Bugs Bunny was sold to the CBC The experiment at CKVN is being and The Phillipines. On the BBC, and Network, the CTV Network closely watched by many in the he will be seen in prime time, purchased FBI. industry, especially the CRTC. starting in October. sales signed with Station were All -news programs are spot carriers. Kerr's wife, Treena, produces CKX-TV Brandon, Man.; CF RN -TV Spots are interspersed in the news all his shows. Furber said it has Edmonton, CFTM-TV Montreal; Alta.; flow, or even piggy -backed when been estimated that Kerr will CHEX-TV Peterboro, Ont.; CKPG-TV possible. realize $41/2 million over a Prince George, B.C.; CFQC-TV New rate cards have been issued, three-year period, for the display Saskatoon, Sask.; CJIC-TV Sault Ste. with the old CFUN rate of $15 for a of his culinary efforts. Marie, Ont., and CJAY-TV Winnipeg; 60 -second spot upped to $45, said CBCT Charlottetown, P.E.I.; CJFM-TV McDermott. Chicoutimi, Que.; CKRD-TV Red Deer, CHUM Names News Chief. The Alta.; CJBR-TV Rimouski, Que.; appointment of Dick Smyth as News CHSJ-TV Saint John, N.B.; WHTV-TV Galloping Gourmet girdles globe. The Director of CHUM Toronto, was Whitehorse, Yukon. unprecedented first-season success announced by Fred Sherratt, v.p., of a cooking show, with a male programming and operations, of the host, has racked up still more sales CHUM Ltd., group. All -News A Sell -Out In Vancouver. for Fremantle of Canada Ltd.'s Smyth, a native Montrealer, began Proof of response to an all -news Galloping Gourmet, starring Graham his broadcasting career in Cornwall, radio operation comes from CKVN Kerr. CBC Television Network has Ont. and worked at stations in Oshawa, (Voice of News) Vancouver, where it renewed for a second year, it has Hamilton and London before joining has repeatedly been completely sold been sold as an exclusive attraction CKLW Windsor in 1956. He was news out, locally, said Andy McDermott, on NBC Radio Network in the U.S. director of CKLW in 1965, a position of Radio & Television Sales Inc., this fall, and 68 U.S. television he held until his latest appointment. the station's reps. stations covering 72% of U.S. homes Peter Dickens will continue as National accounts have been are now carrying the show or have Eastern regional manager of the hesitant about participating, scheduled it for a September start, Canadian Contemporary News System McDermott said, but "local said Paul Talbot, president, and assistant news director of CHUM, advertisers have been clamoring to Fremantle International, Inc. with whom he has been associated for get aboard". All episodes of the show are 12 years. Adoption of the new news policy, produced in Ottawa, for worldwide and numerous other changes designed distribution, said C. Vern Furber, Named Raytheon rep for Canada. to reach more adult listeners were vice-president and general manager, Allan Crawford Associates, Ltd. the reasons for changing from the Fremantle of Canada Ltd. The have been named Canadian sales and previous CFUN call letters to CKVN, facilities of Carleton Productions service reps for Raytheon Company's said Ron Carabine, general manager. are used, he said, ar>,d each show has (Lexington, Mass.) Sorensen The change -over took effect July 1, a live audience. Operation. after CFUN, established in 1922, as The Galloping Gourmet will Sorensen produces regulated DC CKMO had gone to watts make his first North American 50,000 power supplies, AC line voltage following its purchase by Jack appearance in an audience - regulators, and high voltage DC Tietolman, owner AM -FM participation show, at the Canadian of CKVL, power supplies. Montreal -Verdun. National Exhibition in Toronto, Crawford's Canadian offices will CKVN now boasts a 26 -man news August 27, when he will appear at be at 65 Martin Ross Ave., Downsview, staff, largest of any station in the Bandshell, on Women's Day, Ont.; 376 Churchill Ave., Ottawa; Annacis Industrial Estate, 721 HOYLES, NIBLOCK AND ASSOCIATES Aldfrod Ave., New Westminster, B.C.; and 1285 Hodge BROADCAST CONSULTING ENGINEERS AND ATTORNEYS St., Montreal.

AMFMTV CATV ETV Australia bans foreign commercials. Broadcasting Control Board, 160 LAURIER AVE. WEST, OTTAWA 4, ONT. TELEPHONE 613-237-1038 Australia's counterpart to the 3110 BOUNDARY ROAD, VANCOUVER 12, B.C. TELEPHONE 604-437-1141 Canadian Radio -Television Commission, has banned the broadcast of

20 CB/AUGUST 1969 www.americanradiohistory.com foreign -produced radio commercials GGS Management Changes. ANNOUNCEMENT CJCH Halifax Appointment on Australian stations, effective Courier Public Relations, a division January 1,1970. of Goodis, Goldberg, Soren Ltd., The Australian TV industry Toronto -Montreal, has revised its charged that radio was receiving management structure, separating the undue favoritism by being allowed responsibility of its two offices, to run U.S.-produced radio which has been under the direction of commercials by international Brian Greggains, who has been companies such as Pan-American. For managing director. several years, Australian TV The Montreal and Toronto commercials have been permitted operations will now come under the to carry only 15% overseas content. responsibility of separate managers, Along with the ban, an reporting to executive v.p. Reuben Australian -produced ad may not Blazer. Greggains, who is still contain music recorded abroad, contracted with GGS for a large part except for the following: Mood of his time on a consultant basis, Bill Ozard music, sound effects, background has already undertaken other outside Fred Sherratt, Vice President, Radio music to the sales message, extracts business opportunities in p.r. CJCH-920 Limited, Halifax, is pleased from a movie, and extracts from an counselling. to announce the appointment of Bill overseas artist's recordings in a Ken Grant joins Courier as Ozard as Station Manager. commercial promoting his Australian manager -Toronto, following almost two Mr. Ozard was born in Victoria, B.C. appearance. years of free-lance public relations work. Prior to this, he managed the and began his broadcasting career p.r. department of McConnell -Eastman, there in 1957. For the next four years, now McConnell Advertising Ltd., after he worked as a newsman and freelance in Europe Bermuda. a year in p.r. with F. H. Hayhurst broadcaster and Toronto CATV equipment firms Co. Ltd. Since 1960, Mr. Ozard has held sold. General Instrument Corp., Tom Royal takes over various positions with CJCH Radio New York, has acquired two privately - responsibility for the Montreal and Television. Undoubtedly one of owned Canadian cable operation, after a year as account the Maritimes' best known personali- television equipment companies, executive with Courier. He has ties, he hosted CJCH Radio's "Phone Jerrold Electronics (Canada) Ltd., been in the communications field Forum" for the last three -and -a -half importer and distributor of cable in Toronto and Montreal for over years. He was appointed Program equipment, and Watkins Electronics, eight years. Director of CJCH in 1967, the position Ltd., manufacturer of such equipment, Courier serves a diversified list he held until the present time. The both Toronto -based. two firms of accounts, including such recent Mr. Ozard's appointment was effective will now operate under the GIC additions as Erin Mills Development May 26th. umbrella in Canada, with no change Ltd., Fiat Motors of Canada Ltd., in company names or management. Domtar Ltd., Gestetner (Canada) Ltd. ANNOUNCEMENT The acquisitions, for cash, in and Concordia Group. CHUM Toronto Appointment an undisclosed sum, were sold by various interests of David Louis Harris and make General Instrument To honor world's best commercials. the largest producer of CATV Hollywood Radio & Television Society, equipment and the leader in CATV sponsor of the International technology in Canada. Broadcasting Awards, will make the In 1949-50, Harris, owner of for the best radio Atlas Radio, contracted with the presentations television commercials of 1969 Jerrold Corp. of Philadelphia to and 10, 1970, at the Century carry the Jerrold name in Canada on March Deadline for entries while still assuming complete Plaza Hotel. control of his company. in the 10th annual competition is Moses Shapiro, chairman of the December 12. board, GIC New York, commented, Russell C. Stoneham, director development for MGM Dick Smyth "On a per capita basis, the CATV of program market in Canada is much larger Television, is general chairman, Fred Sherratt. Vice President, Pro- than that in the U.S. Furthermore, and hopes to spur greater gramming and Operations, CHUM the Canadian CATV industry is not international competition. Limited, announces the appointment faced by the harsh restrictions "More than 70 nations now have of Dick Smyth as News Director of of regulatory agencies which some form of commercial broad- CHUM Radio. he said, "and we would obtain in the States". casting," Mr. Smyth is a native of Montreal. He General Instrument's subsidiary, like to see them all represented." began his broadcasting career in year, a record -breaking The Jerrold Corp., Philadelphia, is Last Cornwall, and was associated with entries were received from 39 the world's largest producer of 3,315 stations in Oshawa, Hamilton and countries. "This exchange serves to CATV equipment, the world's London before joining CKLW Windsor promote and improve broadcast largest supplier of CATV turnkey in 1956. He was appointed News advertising all over the world," services and one of the five Director of CKLW in 1965, a position Stoneham said. principal operators of CATV he held until joining CHUM. systems in the U.S. The company's In addition to his responsibilities as Canadian operations also include News Director, Mr. Smyth will be turnkey services. In addition, the Loses appeal to tax cable firms. featured on major CHUM news broad- Canadian organization manufactures The Manitoba Court of Appeal has casts. master antenra equipment. turned down the Greater Winnipeg

CB/AUGUST 1969 21 www.americanradiohistory.com ANNOUNCEMENT - Municipality of Fort Garry's RSB Hits All -Time High. Twelve radio CBC Appointment appeal to allow it to tax two cable stations and one station television companies whose trans- representative firm recently joined mission lines pass through the city. the Radio Sales Bureau, Toronto, The municipality assessed the bringing the membership to an all-time companies, Metro-Videon Ltd., and high of 123 - 112 stations and eleven Greater Winnipeg Cablevision Ltd., rep firms. contending that the coaxial cable Newest members are CFAC and CKXL was land within the meaning of the Calgary; CKAY Duncan, B.C.; CFRW municipal act and taxable under Winnipeg; CKWW Windsor, Ont.; CJOE that act. London, Ont.; CFOB Fort Frances, Both companies have lines Ont.; CFOX Montreal; CKDR attached to transmission poles, or Dryden, Ont.; CJRL Kenora, Ont.; in trenches, owned by the Manitoba CJFX Antigonish, N.S.; CJCB Sydney, Telephone System but Chief Justice N.S., and, Western Broadcast Sales George Tritschler ruled that Ltd., New Westminster, B.C. transmission was not land and not At a recent meeting of the assessable, when the case was heard Canadian Association of Broadcasters originally in the Court of Queen's board of directors, Jack T. H. Bench. Fenety, manager of CFNB Fredericton, N.B. and CAB v.p., radio, was elected to serve on RSB's board for a two-year term. All the other RSB CBC Appoints Engineering V.P. directors were installed at the 1969 James R. Finlay Roy D. Cahoon, 57, CBC's chief annual meeting in Edmonton. The appointment of James R. Finlay engineer since 1964 has been appointed as CBC Representative in London, vice-president, engineering. 35,000 requests from 4 spots. England is announced by the Canadian A native of Cardston, Alta., When the Quebec Department of succeeds J. E. Hayes of Ottawa, Broadcasting Corporation. Mr. Finlay, Cahoon Transport announced their offer of who retired this month following a who has been Director for the Prairie a Guide to Motorists on CKVL Provinces since 1944, succeeds Mr. 33 -year CBC career. Verdun -Montreal's early morning Fergus Mutrie who is retiring after 29 The office of v.p. for engineering breakfast program, listeners years' service with the Corporation. is to be transferred from CBC responded with over 35,000 mailed corporate headquarters in Ottawa to requests. ANNOUNCEMENT- engineering headquarters in Montreal, The four 30 -second spot CBC Appointment where Cahoon will direct construction announcements, and Yvon Dupuis' of Place de Radio -Canada. personal endorsation of the offer during his daily morning show, resulted in the flood of mail from all over Quebec province and even Plans for a second TV station for Sudbury, Ont., are underway. parts of Ontario. Some 75% of them Incorporation of the operating were, of course, from the Montreal company, North Star Broadcasting metro area. Ltd., has been completed, with granting of a charter from the Sony moves VTR to Toronto. Sony Ontario government, and an application Corp. of America's VTR division for the station has been filed has transferred their Canadian with the CRTC for a license. headquarters from Vancouver to Representations will be made at Toronto and appointed Ken Tsunoda the November hearings in Ottawa. general manager. W. O. Morrison, former vice- The move of the headquarters president of sales, Bushnell staff to the Toronto area (3069 Television, Ottawa, has been named Universal Drive, Cooksville, Ont.) general manager of North Star is indicative of the company's Broadcasting, said J. L. Chercover efforts to increase its share of the of Kromby, Chercover & Posen, Toronto, educational market as well as to solicitors for the new company. develop the business -industrial A substantial majority of the market. Orville J.W. Shugg shareholders are Sudbury residents, Tsunoda, until his new appoint- The appointment of Orville J.W. Shugg and reflecting the general wish for ment, was branch manager of Sony's as Special Assistant to the Executive improved television coverage in this U.S. Eastern Division, New York. Vice -President is announced by the rapidly expanding market, this "Quality control and related Canadian Broadcasting Corporation. group hopes to provide the district servicing will continue to be Mr. Shugg will function as a direct with a full alternative service for handled from Vancouver", he extension of the Executive Vice - the first time. To facilitate this, said. "With our national he provide President's office and will CTV Television Network Ltd. was headquarters located in the Toronto assistance and advice in all matters invited to join the group as area, we are now able to increase relating to the general management of minority shareholders. our penetration of the larger to appoint- the Corporation. Prior this Sudbury now has CBC network Eastern market as well as give ment Mr. Shugg had been Director of service provided by CKSO-TV, improved customer service through Sales Policy and Planning since 1960. an affiliate, owned and operated by expanded stock and service Cambrian Broadcasting Ltd. facilities." +

22 CB/AUGUST 1969 www.americanradiohistory.com Maritimes, the Commission approved a CRTC Approvals channel switch for Moncton Broadcasting Ltd.'s CKAM-TV-1 Newcastle, N.B. from Channel 7 to FM and TV stations Channel 9 with no change in New AM, transmitter power of five watts. And, for the same reason, the CATV licenses CBC was authorized to amend its and 36 license for CBCT-1 New Glasgow, N.S., permitting a switch from Among further decisions announced retransmission on Channel 9, with a Channel 7 to Channel 12, with video by the CRTC from the June public transmitter power of 5 watts, power upped from 209 to 237 watts, hearings in Montreal, approval was directional. audio changed from 104 to 23.7 watts, given for one new AM, one new FM Skeena Broadcasters Ltd. was but a proposed change in program and ten new television stations. 36 granted a license for a new TV outlet source from CBCT Charlottetown, CATV licenses were granted, and at Hudson Bay Mountain, B.C., PEI, to CBHT Halifax will still be various facility changes were approved. receiving programs off -air from discussed by all parties concerned. Radio Drummond Ltee. won a CFTK-TV Terrace, for retransmission license for a two-year period to on Channel 7, with transmitter power License amendments granted operate a new FM station, with of 1 watt, directional. The company stereophonic and subsidiary was also granted a license amendment Among various facility changes communication services at for its station at Smithers CFTK-TV-2, approved by the Commission, Cariboo Drummondville, Que. The station will to permit program pick-up from the Broadcasters Ltd. was authorized to operate on 104.3 MHZ, ERP 50,000 new station at Hudson Bay Mountain amend its license for CKWL Williams watts horizontal and vertical instead of from CFTK-TV Terrace. Lake, B.C., to permit a change from 132 feet, polarization, EHAAT Kitsault Community Club got the 1240 to 920

CB/AUGUST 1969 23 www.americanradiohistory.com daytime radiation pattern for CJSO CJON-TV St. John's, CJON-TV-1 Ltd., for Marathon; Charles Beverley Sorel, Que., operating on the present Corner Brook and CJON-TV-2 Redden, for Campbellford; Lakehead frequency of 1320 KHZ, with present Bonavista, all in Newfoundland; Videon Ltd., for Port Arthur -Fort power of 10,000 watts days, 5000 CFCN-TV-3 Brooks, Alta., William; Orillia Cable T.V. Ltd. for watts nighttime, DA -2. CFRN-TV-3 Whitecourt, Alta. and Orillia; John A. Gedney, for a Power increases were approved for CHAN -TV -1 Chilliwack, B.C. company to be incorporated, to serve two stations licensed by Northern Cardiff; Dubreuil Brothers Ltd., to Radio -Radio Nord Inc. with CKRN serve Dubreuilville; Rouyn, Que. operating on 1400 KHZ Rule out banks as cable partners Que.: Theo. Rouleau for upping its daytime power from 250 to St. -Gregoire; Roger Ouellette for 1000 watts, and a similar boost given Approval was given to three Ferme Neuve; Beauce Video Ltee. to to CHAD Amos, Que. operating on applications by Maclean -Hunter Cable serve St. Martin; Gilles Goddard to 1340 KHZ. Night-time power on both TV Ltd. to move into three Ontario serve L'Annonciation; La Guadeloupe stations remains at 250 watts, and CATV systems, but the CRTC noted a Television Ltee. to serve La both are omnidirectional. condition "that no bank (Canadian or Guadeloupe and St.-Evariste; Radio otherwise) will own any portion of the St -Hyacinthe Ltee. to serve Radio LaSarre Inc. also received equity of the licensee companies, St. -Hyacinthe; Justin Tanguay to serve authority to boost the daytime power either through voting or non -voting Ste. -Justine; T.V. Drummond Inc. for of CKLS La Sarre, Que., operating on participating shares." Drummondville South, part of 1240 KHZ, 250 to 1000 watts. from The company had sounded out St.-Nicephore, Grantham West and Night-time power remains at 250 the Commission at a recent hearing on St -Charles de Drummond; Louis watts, and the antenna is the possibility of bringing in a Georges Paradis for St -Pascal; Fernand omnidirectional. Canadian chartered bank as a partner Rouleau for Saint Zenon; J. Bergeron Radio CJLS Ltd. was authorized in some of its cable acquisitions. The & Frere Ltee. to serve St -Tite; to make several changes for CJLS Commission said it was "concerned Coleraine Video Inc. for Coleraine; Yarmouth, N.S., moving from 1340 to about the long-range implications of Co ratel Services Ltd. to serve 580 Kcs., increasing power from 250 allowing banks to take equity Hotel -Dieu Notre Dame de Beauce to 1 000 watts day and night, and positions in licensee corporations," Hospital, St. -Georges West, Beauce changing from an omnidirectional to and although it "recognizes the Co.; Beauce Video Ltee. to serve directional antenna, at a new antenna importance of the contribution of St -Georges East, St -Georges West, site. banks in financing broadcasting Jersey Mills, Albert-Gallion and undertakings", it is "of the opinion Lacroix. Baseball networks approved that it is preferable that they should offer means of financing other than Two-year licenses to establish and through equity participation." operate an English and a Changes and transfers approved French -language radio network to The approved applications enable carry baseball games of the Montreal M -H Cable TV to buy out Community The CBC received approval for Expos were granted to the Montreal Television Ltd., serving London and frequency changes and new antenna Baseball Club Ltd. Lambeth, Ont., to purchase all issued sites for seven LPRTs: CBMD Chapais, The English hookup includes shares (24,000 common and 3,000 Que. (920 to 1340 KHZ) and CBME CKGM Montreal and CKPM Ottawa, Class B) of South Aberdeen Cable T.V. La Tuque, Que. (1140 to 990 KHZ), with the French net including CKJL Ltd. licensed for operation in the with tower relocations for CBXJ St. Jerome, CJSO Sorel, CJLM Hamilton area, and purchase 2,408 Jasper, Alta., CBDB Watson Lake, Joliette, CHRD Drummondville, common shares of Peterborough Cable Y.T., CBKA Stewart, B.C., CBXW CFLV Valleyfield, CHEF Granby and Television Ltd. serving Peterborough, Edgewood, B.C. and CBLY CKLM Montreal, all in Quebec. The Ont. Haliburton, Ont. two networks have been operating, Other cable TV licenses approved Rediffusion (Lake Superior) Ltd., pending CRTC approval. included: operator of a CATV system at Wawa, To coincide with the September B.C.: Victoria Cablevision Ltd., to Ont. received permission to transfer all 30, 1970 expiry date of licensing serve Saanich, Esquimalt, Oak Bay and issued shares of capital stock from authority for the CTV Network and Victoria; Davin Enterprises Ltd. for Rediffusion Inc. to Jean Giguere other affiliates, extension of licenses Saanich; Saanich Cablevision Ltd. (2) (59%), Guy Giguere (39%) and Ulric was granted to the following stations: for North Saanich and Sydney areas; Giguere (2%). Powell River Television Ltd. for Approval was given British Powell River; Creston Cabled -Video Columbia Television Broadcasting Ltd., for Creston; South Slocan System Ltd., licensee We answer your phone of CHAN -TV Television Co-operative Association Vancouver, and CJCH Ltd., licensee of whenever you are away for South Slocan; CJCH-TV Halifax, to transfer 20,905 from your office Alta.: Cablevision Lethbridge Ltd. common shares of Canastel for Lethbridge; Cablevision Medicine Broadcasting Corp. a or residence Ltd., i Hat Ltd. for Medicine Hat and British -controlled firm, from Redcliff; Associated Television Corp. Ltd. to Sask.: Co -ax Television (1962) Selkirk Holdings Ltd., and 25,655 Ltd. (2) for Estevan, and adjacent common shares of Canastel from øTI1S trailer courts and suburbs, and for ATCL to Western Broadcasting Co. TELEPHONE ANSWERING SERVICE Weyburn; Ltd. The Commission will review the Man.: Metro Videon Ltd. (2) for old BBG policy concerning the CTV PHONE FOR BOOKLET Winnipeg and Pinawa; Greater Network and transfer of shares relating Winnipeg Cablevision Ltd. for to it at hearing TORONTO MONTREAL the Vancouver in Winnipeg; October, and will defer its decision on 924-4471 866-6921 Ont.: Rediffusion (Lake Superior) disposal of Canastel shares in CJCH i Ltd. for Wawa; Peninsula Utilities Ltd. until after that hearing.

24 CB/AUGUST 1969 www.americanradiohistory.com In 1966, the Nagra tape recorder won its first Oscar at the Academy Award presentation in Hollywood. Now it's won a second-Oscar Peterson. He's a Nagra fan for the same reasons most pros are. It weighs only 14 pounds. Goes anywhere with you to record sound effects, music and dialogue to full studio standards. Oscar takes his when on tour to record anything and everything including some of his LP releases. It doesn't bug under any conditions and it's rugged enough to take rough treatment. is /11, -.. . "High fidelity over a range of 30-20,000 c/s the gib ' type of performance you expect from a large console," ,!J says Oscar. "Nagra does it hanging from your shoulder." Of course, you don't have to take Oscar's word for it. Try it yourself. But as you know, Oscar makes only sound recommendations. - NG -21(R)

BRAUN ELECTRIC CANADA LIMITED BRRUfl 3310 Elmbank Road Malton, Ontario

www.americanradiohistory.com over the desk

The opening gambit of Robert E. be within the limits of the Some people may say that the Oliver's new book on advertising, comprehension of people in the information dispensed in Advertising is called descriptively Advertising, is a categories I have listed, even if they basic, elementary even. But then isn't complete misrepresentation. This book lack the erudition of the senior high it the basic and elementary things we is referred to in the introductory school students to whom it is are the most prone to forget? remarks of its consulting editor, dedicated. Each chapter ends with a list of Professor Peter M. Banting, as "one in questions pertaining to the subject it the first series of Canadian marketing Points which impress me are that Bob deals with. The sampling of twelve of textbooks for senior high school Oliver has come through with a long these questions which follows should students". But wait a moment. needed book dealing in advertising in enable anyone to determine whether It isn't so much that the Professor all media. It makes no effort to extol or not they should buy the book, is wrong, because up until this time, one medium at the expense of based on the ease with which they insufficient documented information another. Rather, it gives anyone answer them. has been provided for students on the concerned about advertising a (1) What are the differences vital economic force called comprehensive look at it in all its between (a) advertising and sales "advertising", vis a vis the harsh varieties, which he needs even though promotion; (b) advertising and treatment meted out to it by its his interests may only be in one publicity? carping critics who, without real medium. This should be beneficial to (2) What are the three principal knowledge, treat it as an act of two main types in the world of services provided by an advertising larceny. advertising: (a) the seniors, suckled on agency? Oliver, who has a solid ink, who have never been able to (3) How would the creative and background in teaching and convince themselves that the broadcast media departments of an agency help advertising, takes the advertising media are here to stay; (b) the juniors, you in advertising your product (a new business, facet by facet, and without moonstruck with television and toy or a breakfast food)? expounding fanciful theories, takes convinced the print media went out (4) What are the characteristics of each one of them and relates the facts with the crinoline. a company that is "marketing - - all of them. Then, of course, there are those oriented"? There isn't an advertising man, be buyers of advertising and their (5) Discuss several ways of he an agency executive, a company agencies who fall neatly into categories deciding how much should be spent on advertising man, or broadcaster, (a) and (b) and whose selection of advertising a new product. newspaper or magazine man concerned media and copy may too often be (6) Why do advertisers continue with advertising, who can afford not based on what appeals to them to use print media when TV provides to read it. It is written in a simple and personally or to their wives or more realism and movement? straight forward manner, so it should secretaries. (7) What factors must be considered in selecting a particular type face for a printed advertisement? (8) Compare the advantages of a television commercial being produced (a) live; (b) taped; (c) on film. NEWS & PUBLIC AFFAIRS (9) Compare (a) the strengths and (b) the limitations of radio and television as advertising media. OPPORTUNITIES (10) How does the advertiser benefit from program rating services? (11) Why can advertising not always be evaluated by actual sales CFCN Radio and TV are expanding their News and Public Affairs results? Departments. (12) Advertising is an economic We are looking for dedicated, enthusiastic people who are prepared to waste. Discuss. become totally involved. Opportunity for News feature, depth coverage, and documentary production. Advertising, by Robert E. Oliver, If you consider yourself to be better than average, please send résumé, executive vice-president of the tape and recent photograph to: Canadian Advertising Advisory Board, published by McGraw Hill Company B, Milton of Canada Ltd. at $2.95 a copy, is in CFCN - Broadcast House Calgary, Alta. the bookstores. It may also be obtained from the Book Department of The Broadcaster. Buzz me if you hear anything.

Dick Lewis 26 CB/AUGUST 1969 www.americanradiohistory.com New from Gates... the Yard II eight channel all silicon transistorized audio console.

The Gates Yard Il features eight mixing channels handling twelve input circuits, includ- ing four microphones, five medium level inputs and three external lines. Plus, two unwired utility keys for unsurpassed versatility. Faders are the reliable open -type step attenuators that can be easily serviced. The Yard Il's wide range of facilities in a compact size (38" wide, 81/2" high) makes it excellent as a submaster control or production console in large operations. And its 100% silicon solid-state design makes it the most economical, reliable, depend- able monophonic audio control board you can own! Let us tellGATES you more about the Yard II. A DIVISION OF HARRIS-INTERTYPE GATES RADIO COMPANY (CANADA) A division of Harris-Intertype (Canada) Ltd. Montreal office: 212 Brunswick Blvd., Pointe -Claire, Quebec Toronto office: 19 Lesmill Road, Don Mills, Ontario

CB/AUGUST 1969 27 www.americanradiohistory.com vot. peg cycec lane $9.24 per column inch Box Number Charge-$1.00 classified advertising

WANTED Opportunity for fully qualified Announcer -Operator Qualified newsman (reporter - traffic manager. Apply in per- 2'% yrs. Exp. 2 yrs. University. announcer), at CHWK Chilliwack, son, by letter, or telephone to: Married. Conscientious & Full of B.C. Apply: Gene Ross, Ambition. For tape & résumé: Jim Leith CHWK Box 274 News Director Box 50 The Canadian Broadcaster CHWK Chilliwack, B.C. 17 Queen St. E., Suite 128 Chilliwack, B.C. (604) 795-5711 Toronto 205, Ont.

Newsman wanted for large Metro Television Writer Wanted Announcer Available market. If you've got the right Western television station Smooth, sincere delivery. Prefers qualifications, we've got the requires creative copy -writer, M.O.R. station. Willing to re- right money. Send tape and with experience. Send résumé, locate. Tape and résumé avail- résumé to: in confidence, to: able. Box 277 Box 278 Box 279 The Canadian Broadcaster The Canadian Broadcaster The Canadian Broadcaster 17 Queen St. E., Suite 128 17 Queen St. E., Suite 128 17 Queen St. E., Suite 128 Toronto 205, Ont. Toronto 205, Ont. Toronto 205, Ont.

WANTED TO BUY FM Station in Montreal is Experienced broadcaster, not WANTED looking for a creative production affiliated with any group or mark. Applicants should be able Accomplished news reader chain of stations, with adequate for to 'produce commercials and Vancouver's capital, wishes to purchase most go-ahead special features, and have a small or medium size AM station station. Outstanding opportunity working knowledge of music in Ontario, the Prairies or B.C. for man looking for permanent and copy approaches. Send Send confidential reply to: post. Send résumé and tape to: résumés, in strict confidence, Jim Nielsen to: Box 269 Operations Manager Box 276 The Canadian Broadcaster The Canadian Broadcaster CJOE 17 Queen St. E., Suite 128 17 Queen St. E., Suite 128 Vancouver, Toronto 205, Ont. B.C. Toronto 205, Ont.

We need a qualified engineer able to accept the challenge of taking complete charge of our automated equipment, control room and transmitter mainte- our group just won five awards at nance. We are a progressive station located in a picturesque the television commercial festival. town in Southwestern Ontario. For interview write: are you qualified to join us? P.O. Box 98 Simcoe, Ontario or phone (519) 426-7700. WE ARE LOOKING FOR A COMMERCIAL PRODUCER/DIRECTOR EXPERIENCED IN TAPE AND FILM PRODUCTION TECHNIQUES. FOR SALE WE WOULD LIKE TO SEE A SAMPLE REEL IF Set of tuning and phasing equip- YOU HAVE ONE. ment, C.G.E. type FYC-77-A for 1 KW-A.M. transmitter, including: SEND US YOUR RESUME AND STATE SALARY one phasing and input matching REQUIREMENTS, IN CONFIDENCE, TO: panel, two ATU (for two towers) panels (our cost $3,905.00). Coaxial transmission line for 1 KW-A.M. transmitter: one line of 150 feet; and one line of 275 feet. mr. g. cormack, (our cost $450.00). One Dummy load for 1 KW-A.M. production supervisor, transmitter Four Slater: 60520 octogonal marconi production, anchors (for ends of transmission I i ne) Any reasonable offer accepted. 405 ogilvy avenue, Write: Radio Valleyfield Limited 249 Victoria Street montreal 303, quebec Valleyfield, P.Q. (514) 373-1370

28 CB/AUGUST 1969 www.americanradiohistory.com when it was decided to set a spring chairman of the Festival, will represent BES-RSB rather than fall date, since summer BES on the '69-'70 Festival activities hindereed proper committee. Ced Haynes, RSB organization of the usual October president, continues his traditional Radio Commercials event. All discussion of a combined post as co-chairman of the event, with radio -TV festival has now been Festival co-ordination in the hands of Festival is set quashed. Peter Harricks, RSB vice-president, Several committee chairmen marketing and research. have been named, pending Anticipating a record number of for February 5, '70 appointment of a Festival chairman. agency and station entries, Haynes Fred Sherratt, vice-president, emphasized that the deadline for programming and operations, CHUM submissions will not be extended. He Ltd., heads the program committee. noted several studies were in process, Entries close November 24 Dick O'Brien, director of advertising aimed at maximizing the efficiency of and promotion, Dominion Stores Ltd., Festival administration by streamlining is in charge of judging. procedures. November 24 is the closing date for Gordon Ferris, president and "For one thing," he said, "we entries in the Seventh Canadian Radio general manager, Radio -Television are exploring ways of broadening Commercials Festival, co -sponsored by Representatives Ltd., will handle hotel stations' entry categories. In past the Broadcast Executives Society and facilities, while another rep, Bob years, some stations have declined to Radio Sales Bureau. The event is set Munro, of Major Market Broadcasters enter because of a fear that they for February 5, 1970, at the Ltd., looks after ticket sales. couldn't compete with broadcasters in Inn -on -the -Park, Toronto. Frank Buckley, vice-president of larger markets. Clearly, market After being held annually since W. K. Buckley Ltd., and a past delineations must be reviewed so that 1963, the Festival was by-passed in '69 president of BES as well as a former all stations have the same chance."

If you are an experienced radio news announcer and $10,000 A Southern Ontario Radio Station Requires an Experienced Radio Time appeals to you, rush tape to: Salesman. Must be Capable of Earning a Minimum of $10,000 per year. Radio Salesmen now earning $15,000 to $18,000 per Don West -Our experienced year. CKLW assigned radio accounts, which will allow top earnings. 825 Riverside Drive West -Exclusive, -All fringe benefits. Usual 2 weeks holiday plus 3 weeks holiday after Windsor 12, Ont. 5 years, and one month after 10 years. -Ideal, friendly working conditions. Your chance to move up to -Our station is centrally located in a Southern Ontario, progressive area. chief engineer radio and TV. advancement to managerial capacities to right man. Top salary and benefits. -Possible Apply résumé and references, in confidence to: Send resumé to: with Box 27,, General Manager The Canadian Broadcaster CJDC Radio 17 Queen St. E., Suite 128 Dawson Creek, B.C. Toronto 205, Ontario

WANTED Mature M.O.R. announcer for sign - CONESTOGA COLLEGE OF APPLIED ARTS & TECHNOLOGY on & news. Send audition tape, TELEVISION ENGINEER photo & résumé to: for community college active in the production of educational K. Paulson television programs. CJRL 336 2nd St. S. Kenora, Ont. Responsible for technical design, installation and operation of all equipment components of radio, television educational Radio and Television Traffic systems. manager, male or female, re- quired for rapidly growing Radio Duties: Supervision of maintenance, development of improved and Television operation in the booming northern Manitoba town facilities, and development of professional technical assistants of Thompson. Send résumé to: and students. Will serve as college's technical consultant in Manager, television and electronic technology. Mystery Lake Broadcasting Ltd. Shopping Plaza Thompson, Manitoba Required: Experience in commercial and/or educational television and radio. Radio and Television Program Director required for rapidly Apply in writing to; Co-ordinator, growing Radio and Television operation in the booming north- Communications Film, Radio & T.V. ern Manitoba town of Thompson. c/o Conestoga College of Applied Arts Send résumé to: & Manager, Technology, Mystery Lake Broadcasting Ltd. 299 Doon Valley Drive, Shopping Plaza KITCHENER, Ontario Thompson, Manitoba

CB/AUGUST 1969 29 www.americanradiohistory.com editorial

Hear ye! Hear ye!

A word which has grown significantly in these modern anyhow; association officials are generally too busy to pay times is "communication". From the voice of a town crier close attention; delegates and guests are hesitant to lodge or a hurried note scribbled on a scratch pad, it has come complaints. Yet speeches containing messages which may to embrace everything up to the transmission of pictures be of vital importance are just so much wasted effort and sound by means of satellites, from one corner of the unless they can be clearly heard and understood. globe to anywhere or everywhere, and even between the We are hopeful that steps will be taken to improve moon and this planet. this situation, and it is in a positive spirit of co-operation But communicating still means conveying a message, that we are expressing our point of view on what appears by any means - mail, telegram, telephone, personal to be a thorny subject. conversation or from the head table at a business lunch. Monthly in Toronto, the communicators called broadcasters meet at the Park Plaza Hotel for a meal, friendly or even business conversation and a guest speaker. Outlawing legitimate business This group is called the Broadcast Executives Society, with a membership embracing, besides radio and The action of the ABC and NBC American networks in television people, prominent advertiser and advertising refusing to release cigarette manufacturers from their agency personages. advertising contracts, notwithstanding the request of the It is a healthy conception, if only because it brings Federal Trade Commission, raises a number of significant all the components of the broadcast advertising fraternity questions regarding American laws and their together for a meeting of the minds, in an intimate administration. fashion, which cannot be productive of anything but The FTC "requested" that manufacturers of good. cigarettes cease using radio and television(but not print) Momentous decisions may seldom emanate from the media for their advertising. Since the situation is likely to dining table conversations, but even if the only arise in Canada, we feel it should be considered by the accomplishment is a face to face confrontation with industry here. people they know, as a voice on the phone or a signature What we should like to know is: at the foot of a letter, they are well worth while. (1) Is the manufacture and sale of cigarettes legal? (2) If so, why cannot manufacturers use these For many years, these broadcasters' functions have been specific media to promote their lawful businesses? beset by one paradoxical bug. Almost invariably, the (3) What is the precedent for the proposed public address system fails to function properly in outlawing of advertising on the air, while allowing the projecting the sound, so that, from the time the chairman print media to continue to carry it? rises to introduce the speaker, until the thanker has said (4) Can it be that the American law makers feel his piece, only about half the communication pronounced there are no significant effects derived from print by the speaker has reached the audience. advertising? This may be because the p. a. system, often supplied (5) Is the precedent for this discriminatory by the hotel instead of a professional sound merchant, legislation to be found in the controls imposed in Canada won't work properly. It may also be because the speaker, on the advertising of alcoholic beverages? even when he is a professional broadcaster himself, is not (6) Have advertising controls in this area effectively up to the trick of keeping in front of the mike. Possibly reduced the sale and consumption of beer and liquor? he should have one round his neck or clipped onto his (7) Do governments hesitate to outlaw smoking lapel, so that his wrigglings and writhings won't mar the because of the millions in tax revenues they would lose message. thereby? (8) Is it also correct to assume that governments do This was the way it was at the July meeting of the not feel the prohibition of cigarette advertising would Broadcast Executives Society. diminish the sale, and therefore the tax revenues, because Most people - not just the deaf ones - complained advertising does not influence smokers to smoke, but they had difficulty hearing both Chairman George Ralph rather urges regular smokers to switch brands? and Speaker John Loader. In addition to this, (9) Does the government feel that prohibition of conversation over the tables was impeded, because the smoking would cost it votes from growers and workers in playing of an accomplished pianist, Dorothy Merrall, was the cigarette industry, as well as smokers, whereas stepped up so high, it drowned out practically all attempts outlawing advertising would be less harmful to them? at conversation. (10) When will they start legislating against such revenue -producing evils (?) as horse racing and car driving? The Broadcast Executives Society and kindred (11) In agreeing to take their advertising off the air, organizations, to say nothing of the industry's six annual provided they do not have to include cancer and death conventions, are designed to provide the communicators warnings in their print ads, are the U.S. cigarette with face to face communication with one another. manufacturers telling the government, in effect, that they Speakers are unable to tell when they are not will agree not to kill people via TV, as long as they are reaching the audience; head table guests can hear them allowed to slaughter them in print?

30 CB/AUGUST 1969 www.americanradiohistory.com GW1Zere 71e QirJ,4re CONGRATULATIONS! Dominion Stores on your promotion (Aug. 4, '69) on open- ing your NEW store in Shopper's World, Brampton, Ont.

THANKS: for using CHIC -AM & CHIC -FM "Where The Girls Are"

One of the CHIC girls with 60,000 contest entries

Dominion Stores' District Manager Ron Hyne accepts winning ballot from Charles Watson, right, president Peel - Elder Limited, o w n e r s of Shopper's World.

_ cVery H.. ) 0 IY/ 790 AMGRADIO 1021PM A DIVISION OF ALL -CAN HOLDINGS LTD.

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