The eBay Marketing Bible This page intentionally left blank The eBay Marketing Bible EVERYTHING YOU NEED TO KNOW TO REACH MORE CUSTOMERS AND MAXIMIZE YOUR PROFITS Cliff Ennico and Cindy Shebley American Management Association New York • Atlanta • Brussels • Chicago • Mexico City • San Francisco Shanghai • Tokyo • Toronto • Washington, D.C. Special discounts on bulk quantities of AMACOM books are available to corporations, professional associations, and other organizations. For details, contact Special Sales Department, AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019. Tel: 212-903-8316. Fax: 212-903-8083. E-mail:
[email protected] Website: www.amacombooks.org/go/specialsales To view all AMACOM titles go to: www.amacombooks.org This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. Library of Congress Cataloging-in-Publication Data Ennico, Clifford R. The eBay marketing bible : everything you need to know to reach more customers and maximize your profits / Cliff Ennico and Cindy Shebley. p. cm. Includes index. ISBN-13: 978-0-8144-1440-8 ISBN-10: 0-8144-1440-0 1. Internet marketing. 2. Internet auctions. 3. eBay (Firm) I. Shebley, Cindy. II. Title. HF5415.1265.E56 2009 658.8'7—dc22 2009012582 © 2009 Cliff Ennico and Cindy L. Shebley. All rights reserved. Printed in the United States of America. This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019.