Cape Winelands District Municipality Western Cape Province
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Final Master Plan AGRI-PARK MASTER PLAN Cape Winelands District Municipality Western Cape Province Agri-Park Details Province: Western Cape District: Cape Winelands Agri-Hub Site: Ceres/ Witzenberg Local Municipality Contact Details: DRDLR, Cape Winelands District Municipality and Witzenberg Local Municipality representative details: Name Telephone Email address Lubabalo Mbekeni 071 564 6449 [email protected] Rhian van Wyk 082 856 9588 [email protected] Johan Swanepoel 083 287 7747 [email protected] Camissa & ME representative details: Name Telephone Email address Dr Trevor Taft 083 553 6318 [email protected] Louis Barkhuysen 083 269 5580 [email protected] Document Control: Document Purpose Final APMBP Document Author(s) Louis Barkhuysen Document Version Version - Final Revision History Version Author Date Comments Draft due for presentation to Cape Winelands 10 March Version 01 Louis Barkhuysen DM and DRDLR district authorities for final 2016 approval and last inputs. 17 March Version 02 Louis Barkhuysen Awaiting final approval 2016 15 April Version final Louis Barkhuysen Approved 2016 Document Approval: Approved: _________________________________ Date: / /2016 (Cape Winelands District Municipality _________________________________ Date: / /2016 (DRDLR Chief Director PSSC - Western Cape) _________________________________ Date: / /2016 (DRDLR Director SDC PSSC - Western Cape) Table of Contents LIST OF FIGURES AND TABLES ----------------------------------------------------------------------------------------------------------- 4 EXECUTIVE SUMMARY -------------------------------------------------------------------------------------------------------------------- 1 CHAPTER ONE: INTRODUCTION AND BACKGROUND ------------------------------------------------------------------------- 8 1.1. INTRODUCTION --------------------------------------------------------------------------------------------------------------------- 8 1.1.1. Project Scope and objectives ------------------------------------------------------------------------------------------ 8 1.1.2. Methodology and Approach ------------------------------------------------------------------------------------------- 9 1.1.3. The Agri-Park Master Business Plan --------------------------------------------------------------------------------- 9 1.1.4. Instruction for reading Agri-Park Master Business Plan ------------------------------------------------------ 10 1.2. BACKGROUND AND CONTEXT ---------------------------------------------------------------------------------------------------- 10 1.2.1. Agri-Park Model --------------------------------------------------------------------------------------------------------- 11 1.2.2. Agri-Park Institutional Framework --------------------------------------------------------------------------------- 13 CHAPTER TWO: CAPE WINELANDS TARGETED COMMODITIES ---------------------------------------------------------- 15 2.1. MAIN COMMODITY --------------------------------------------------------------------------------------------------------------- 16 2.2. SUPPORT COMMODITIES --------------------------------------------------------------------------------------------------------- 21 2.3. AGRI-PROCESSING BUSINESS OPPORTUNITIES ---------------------------------------------------------------------------------- 23 2.4. SUMMARY AND CONCLUSION ---------------------------------------------------------------------------------------------------- 25 CHAPTER THREE: CAPE WINELANDS DISTRICT MUNICIPALITY AGRIPARK STRATEGY ------------------------------- 26 3.1. CAPE WINELANDS DM AGRI-PARK STRATEGIC INTENT ------------------------------------------------------------------------ 27 3.1.1. Priority Outcome -------------------------------------------------------------------------------------------------------- 27 3.1.2. Vision ---------------------------------------------------------------------------------------------------------------------- 27 3.1.3. Mission -------------------------------------------------------------------------------------------------------------------- 28 3.1.4. Goal and Objectives ---------------------------------------------------------------------------------------------------- 28 CHAPTER FOUR: CAPE WINELANDS DISTRICT AGRI-PARK INFRASTRUCTURE PLAN --------------------------------- 41 4.1. THE CAPE WINELANDS AGRI-HUB AND FPSU’S ------------------------------------------------------------------------------- 41 4.2. PROPOSED RURAL URBAN MARKET CENTRE------------------------------------------------------------------------------------ 48 4.3. PESTEL ASSESSMENT OF THE AGRI-PARK -------------------------------------------------------------------------------------- 50 4.4. CAPE WINELANDS AGRI-PARK SWOT ANALYSIS ------------------------------------------------------------------------------- 53 4.4.1. Strengths ------------------------------------------------------------------------------------------------------------------ 53 4.4.2. Weakness ----------------------------------------------------------------------------------------------------------------- 53 4.4.3. Opportunities ------------------------------------------------------------------------------------------------------------ 54 4.4.4. Threats -------------------------------------------------------------------------------------------------------------------- 55 CHAPTER FIVE: CAPE WINELANDS DISTRICT AGRI-PARK IMPLEMENTATION PLAN -------------------------------- 56 5.1. CRITICAL SUCCESS FACTORS ------------------------------------------------------------------------------------------------------ 56 5.2. AGRI-PARK STRATEGY IMPLEMENTATION (OUTCOMES, OUTPUTS, TARGETS AND ACTIVITIES) ------------------------------- 61 5.3. AGRI-PARK 10-YEAR IMPLEMENTATION PLAN --------------------------------------------------------------------------------- 68 5.4. STRATEGIC RISKS ASSESSMENT AND MITIGATION PLAN ----------------------------------------------------------------------- 70 5.5. AGRI-PARK IMPLEMENTATION PARTNERSHIPS ---------------------------------------------------------------------------------- 73 5.6. WAY FORWARD AND RECOMMENDATIONS ------------------------------------------------------------------------------------- 75 List of Figures and Tables Figures FIGURE 1: ADAPTED AGRI-PARK MODEL ---------------------------------------------------------------------------------------------------- 13 FIGURE 2: AGRI-PARK DECIDUOUS FRUIT VALUE CHAIN ----------------------------------------------------------------------------------- 21 FIGURE 3: PHASES OF AGRO-PROCESSING ACTIVITIES -------------------------------------------------------------------------------------- 24 FIGURE 4: SHARE-EQUITY MODEL ----------------------------------------------------------------------------------------------------------- 31 FIGURE 5: PROPOSED AGRI-PARK OWNERSHIP, GOVERNANCE AND MANAGEMENT MODEL ------------------------------------------- 35 FIGURE 6: PROPOSED POLICY INVESTMENT FRAMEWORK FOR INVESTING IN AGRI-PARK ------------------------------------------------ 36 FIGURE 7: AGRI-HUB CONCEPTUAL INFRASTRUCTURE MASTER PLAN--------------------------------------------------------------------- 42 FIGURE 8: AGRI-HUB CONCEPTUAL LAYOUT PLAN ----------------------------------------------------------------------------------------- 42 FIGURE 9: AGRI-HUBS AND FPSU’S POSITION IN THE DISTRICT --------------------------------------------------------------------------- 43 FIGURE 10: AGRI-HUB SITE PLAN ------------------------------------------------------------------------------------------------------------ 45 FIGURE 11: FPSU CONCEPTUAL LAYOUT PLAN --------------------------------------------------------------------------------------------- 47 FIGURE 12: RURAL URBAN MARKET CENTRE CONCEPTUAL LAYOUT PLAN --------------------------------------------------------------- 48 FIGURE 13: PROPOSED RUMC AND AGRI-HUB FEEDER CONNECTIONS ------------------------------------------------------------------ 49 Tables TABLE 1 AGRI-PARK INSTITUTIONAL FRAMEWORK ........................................................................................................... 13 TABLE 2 PORTERS FIVE FORCE ANALYSIS FOR DECIDUOUS FRUIT ......................................................................................... 17 TABLE 3 DECIDUOUS FRUIT INDUSTRY BODIES LINKED WITH AGRI-PARK .............................................................................. 19 TABLE 4 PROPOSED AGRI-PARK OWNERSHIP, GOVERNANCE AND MANAGEMENT MODEL ....................................................... 33 TABLE 5 PESTEL ANALYSES FOR THE CAPE WINELANDS AGRI-PARK .................................................................................... 50 TABLE 6 AGRI-PARK SUCCESS FACTORS BASED ON INTERNATIONAL EXPERIENCE .................................................................... 56 TABLE 7 KEY CONSIDERATIONS INFORMING ESTABLISHMENT OF PROCESSING PLANTS ............................................................. 59 TABLE 8 AGRI-PARK OBJECTIVES, OUTPUTS, TARGETS, INDICATORS AND ACTIVITIES............................................................... 61 TABLE 9 AGRI-PARK IMPLEMENTATION ASSUMPTIONS TO BE MONITORED ............................................................................ 65 TABLE 10 AGRI-PARK 10-YEAR IMPLEMENTATION PLAN ................................................................................................... 68 TABLE 11 AGRI-PARK RISKS MANAGEMENT FRAMEWORK ................................................................................................