JAXFAX Travel Marketing Magazine
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® OCTOBER 2008 JAXFAX MAGAZINE The Travel Agents’ Path to Profits Vail Colorado 16 BAHRAIN Secret Formula 22 FINLAND Not Just in Summer 24 VIENNA Offbeat Passions 36 BELIZE Adventure Travel 40 ST. LUCIA For Kids & Grown-Ups 46 FIJI Tropical Touchdown INTRODUCING ALITALIA VACATIONS Providing Professional and Reliable Services for 24 years. www.gttglobal.co Over 15 Million Consolidator Net Fares Plus Non-Capped Commissions for F,C & Y Class Published Fares Worldwide! UNITED AIRLINES NET AIRFARE AUSTRALIA • NEW ZEALAND • MEXICO• CENTRAL AMERICA • SOUTH AMERICA • PUERTO RICO • CARIBBEAN SALE AUSTRALIA & NEW TO AUSTRALIA: SYDNEY, MELBOURNE-SHOULDER SEASON SEPT. 22 - DEC. 8, 2008 Origin/Class SW HNL $1055 $1214 LAX $1326 $1464 SFO $1326 $1464 NYC/EWR $1652 $1790 CHI $1627 $1833 DFW $1584 $1790 WAS $1683 $1889 NEW ZEALAND: AUCKLAND, CHRISTCHURCH, WELLINGTON-SHOULDER SEASON SEP 22-DEC 8, 2008 Origin/Class SW YOUR EXPERTS ON TRAVEL TO ITALY AND BEYOND HNL $1015 $1174 LAX $990 $1139 NEW! Alitalia Vacations, the new tour division of Alitalia Airlines, offers North American travelers nonstop SFO $990 $1139 service to Rome from Boston, Chicago, Los Angeles, Miami, Newark, New York & Toronto. Paired with NYC/EWR $1333 $1483 UNITED AIRLINES CHI $1290 $1440 fantastic tours & accommodations, Alitalia Vacations takes your clients to Italy as well as Spain, Greece, SEASONAL SERVICE Egypt, Turkey, Croatia, Israel & beyond for one, affordable price. DFW $1245 $1397 WAS $1345 $1496 Fares are available from other UAL cities but will vary in price depending on the point of MELBOURNE, AUSTRALIA Why book your client’s next trip with Alitalia Vacations? origin within the U.S. These are weekday "Net" airfares only and do not include any applicable taxes, security fees or fuel surcharges. All net airfares & commissions are DECEMBER 15, 2008 t Commissions up to 16% subject to change without notice. TO JANUARY 30, 2009 t Agent Support - [email protected] United Airlines Non-Capped Commissions For Australia & New Zealand Published Airfares t Earn Group Travel Benefits —www.alitaliavacations.com/Groups LAX/MEL DAILY F/A Class 21% • C/D Class 12% • Economy 11% t Free Brochures Online —www.alitaliavacations.com NON-STOP t Nonstop service to Rome from Boston, Chicago, Los Angeles, Miami, Newark, New York & Toronto. Dallas - HDQ Washington Virginia San Diego Minneapolis Alitalia Vacations also offers nonstop service to Milan from JFK. 800-485-6828 202-296-8886 703-354-9288 858-614-0288 612-872-4931 Houston Atlanta Seattle San Francisco Burlingame t Customize Your Trip with Vacation Builder: flights, accommodations, transfers, sightseeing packages 713-774-4946 770-457-8221 206-381-9588 415-837-0490 650-344-9888 & more! Add up to seven different destinations to create your trip—to anywhere Alitalia Vacations goes Austin Boston LAX/Wilshire San Jose NYC/Midtown 512-467-2702 617-350-6786 213-251-9936 408-452-8880 212-629-1000 Oklahoma City Chicago LAX/Alhambra Detroit NYC/Jackson Hts ITALY SPAIN GREECE EGYPT CROATIA TURKEY ISRAEL 405-842-2919 312-782-6398 626-570-9009 248-626-9181 718-505-8430 Call Our Group Desk at: 1-888-856-8835 or Email: [email protected] WWW.ALITALIAVACATIONS.COM EUROPE • ISRAEL • INDIA • PAKISTAN • MIDDLE EAST • AFRICA • S. E. ASIA •CHINA • JAPAN • S. PACIFIC ISLANDS 1-800-914-9000 Check our pricing online at: www.gttglobal.com & "Get A Login" Today! Providing Professional and Reliable Services for 24 years. www.gttglobal.co Over 15 Million Consolidator Net Fares Plus Non-Capped Commissions for F,C & Y Class Published Fares Worldwide! LUFTHANSA NET FARES & AUSTRALIA • NEW ZEALAND • MEXICO• CENTRAL AMERICA • SOUTH AMERICA • PUERTO RICO • CARIBBEAN COMMISSIONS TO INDIA ECONOMY CLASS NET FARES AMD BLR BOM CCU DEL HYD MAA NYC $1122 $1070 $965 $1070 $980 $1092 $885 BOS $1143 $1091 $783 $1106 $893 $1090 $1050 WAS $1143 $1091 $965 $1106 $871 $1117 $1050 SFO $1424 $1372 $1066 $1171 $1066 $1317 $1232 LAX $1246 $1194 $1033 $1014 $1066 $1149 $1149 HOU $1246 $1199 $975 $975 $786 $1192 $1091 Fares above represent USD, All week, Round trip Net fares, Departures by October 23, 2008. BUSINESS CLASS NET FARES BLR BOM DEL HYD MAA GREAT NEWS !! NYC $4393 $3961 $3961 $4356 $4232 LUFTHANSA FUEL $4393 $3961 $3961 $4356 $4232 BOS SURCHARGE REDUCED $4393 $3961 $4340 $4356 $4610 WAS BY $100 TO INDIA! SFO $4393 $3961 $4610 $4356 $4881 8% NON CAPPED $4393 $3961 $4610 $4356 $4881 UP TO LAX COMMISSION HOU $4393 $3961 $4393 $4356 $4664 Fares above represent USD. All week, Round trip Net fares Departures by November 27, ON LH PUBLISHED 2008. The prices shown above do not include any applicable taxes, security fees or fuel FARES (ONLINE) surcharges. Net airfares are available from other cities but will vary in price depending on the point of origin within the U.S. All fares are subject to change without notice. TO/FROM INDIA. Dallas - HDQ Washington Virginia San Diego Minneapolis 800-485-6828 202-296-8886 703-354-9288 858-614-0288 612-872-4931 Houston Atlanta Seattle San Francisco Burlingame 713-774-4946 770-457-8221 206-381-9588 415-837-0490 650-344-9888 Austin Boston LAX/Wilshire San Jose NYC/Midtown 512-467-2702 617-350-6786 213-251-9936 408-452-8880 212-629-1000 Oklahoma City Chicago LAX/Alhambra Detroit NYC/Jackson Hts 405-842-2919 312-782-6398 626-570-9009 248-626-9181 718-505-8430 Call Our Group Desk at: 1-888-856-8835 or Email: [email protected] EUROPE • ISRAEL • INDIA • PAKISTAN • MIDDLE EAST • AFRICA • S. E. ASIA •CHINA • JAPAN • S. PACIFIC ISLANDS 7KH,WDOLDQ*RYHUQPHQW7RXULVW%RDUG1RUWK$PHULFDDQG$OLWDOLD$LUOLQHVLQYLWH\RXWREHFRPHD Check our pricing online at: www.gttglobal.com & "Get A Login" Today! FHUWLILHG,WDO\6SHFLDOLVW9LVLWDOLWDOLDDJHQWFRPIRUSURJUDPLQIRUPDWLRQDQGWRVWDUW\RXUWUDLQLQJWRGD\ (QWHUFRGH,*7%$=DWWKHWLPHRIUHJLVWUDWLRQIRUDFKDQFHWRZLQDQ,WDOLDQIDVKLRQDFFHVVRU\ 7REHHOLJLEOHIRUDSUL]H\RXPXVWVXFFHVVIXOO\FRPSOHWHWKHFHUWLILFDWLRQSURJUDPE\1RYHPEHU6HHZHEVLWHIRUSURPRWLRQGHWDLOV VOLUME 36, NO.10 OCTOBER 2008 ® 800-952-9329 www.jaxfax.com ConsolifarePassword: vail JAXFAX MAGAZINE DESTINATION FEATURES AND ARTICLES 12 COVER FEATURE VAIL, COLORADO Vail’s Green Approach To Profits, Vacations & Saving... Vail Resorts retains a huge presence in Colorado’s Rocky Mountains, so when it makes a move in any direction, there is likely to be a ripple effect. Thankfully, this is one environ- mentally-conscious corporation that is working just as hard to preserve the environment it finds itself in as it does developing more leisure products that will appeal to your clients and put a little change in your pocket.… PUBLISHER’S CORNER 6 Who is Today’s Travel Agent? EDITOR’S DESK 8 Cashing in on the Intangibles SNAPSHOTS 11 The Month in Review EXCLUSIVE INTERVIEW 53 Pablo Yunis, LAN’s VP North/Central America & Caribbean. 54 Lori Snow—CEO, Condor Outfitters DESTINATION ARTICLES 35 CZECH REPUBLIC In the footsteps of Princes... 16 BAHRAIN Secret Formula 36 BELIZE Where J. Cousteau Meets Indiana Jones Bahrain is hardly a household word and for 38 PANAMA many, it is a mysterious destination. It has Discovery Cruise traditionally been a hub of business deals BAHRAIN NTO 40 ST. LUCIA Capturing Kids and Grown-Ups in the Arab world. Just last month, the Crown Prince held... 41 CARIBBEAN ROUND-UP Snowbird Sales 19 MOROCCO Unlimited Appeal 45 CRUISE Eurodam, HAL’s Newest Ship 22 FINLAND Not Just in Summer 46 FIJI No place does winter better than Finland. Sure, it does sum- Tropical Touchdown mer well, too, with non-stop festivals celebrating everything Visitors to Fiji will hear the traditional Fijian from opera to samba. But the Finns love... greeting–“Bula”–once they touch down in this beautiful and friendly country. While all 24 VIENNA Off Beat Passions South Pacific islands are noted for… 26 CYPRUS Cypriot Primer 48 NEW YORK CITY New Hotels FIJI NTO 30 SPAIN Off-Season Greater Value 50 SPECIAL INTEREST Discovering a Higher Power DENISE MATTIA 2 OCTOBER 2008 WWW.JAXFAX.COM ® TRAVEL MARKETING MAGAZINE CONTENT • OCTOBER 2008 IS PUBLISHED MONTHLY BY: Jet Airtransport Exchange, Inc. (JAX) 52 West Main Street, Milford, CT 06460 203-301-0255 • Fax: 203-301-0250 DEPARTMENTS Audited Circulation WORLDWIDE SKI 15 Douglas Cooke, CTC Publisher & Editorial Director, [email protected] AFRICA & MIDDLE EAST 16 Randi White NEWS • BEST BUYS 20-21 Vice Pres./Associate Publisher, [email protected] Maria Lisella EUROPE 22 Editor, [email protected] Chantal Guillou-Brennan NEWS • BEST BUYS 32-34 Art & Production Director, [email protected] Marjorie Vincent CENTRAL & SOUTH AMERICA 36 Business Manager, [email protected] NEWS • BEST BUYS 39 Katie Hultgren Editorial Assistant, Listings and Circulation Manager CARIBBEAN & BERMUDA 40 [email protected] NEWS • BEST BUYS 44 Clifton N. Cooke, CTC. Founding Publisher & Editor-at-Large, [email protected] WORLDWIDE CRUISES 45 Worldwide Correspondents ASIA & SOUTH PACIFIC 46 Tom Bross: Austria & Germany Katharine Dyson: Special Interests BEST BUYS • NEWS 47 Patricia Earnest: North America Danielle Hayes: Africa, South America NORTH AMERICA & HAWAII 48 Kathy Feeney: Southeast Correspondent Denise Mattia: Caribbean/Mexico BEST BUYS • NEWS 49 Merrie Murray: Mediterannean J. Herbert Silverman: Britain SPECIAL INTEREST 50 Jonathan Siskin: Cruise Editor BEST BUYS 51 Contributing Editors Steve Brown, Jeff Burdick, Ron Butler, Jad Davenport, Ben Frank, MESSAGE BOARD 52 Chantal Guillou-Brennan, Patricia Harris, Ted Heck, Jehda Honculada, Joan Jenkins, Mark Laiosa, Bob Levine, David Lyon, Barbara Rogers, INDUSTRY NEWS 54-56 Betty Rolston, Phyllis Cocroft Meras, Maggie Zellers Advertising in publication and on www.jaxfax.com AGENT INCENTIVES 56 [email protected] Circulation & Subscriptions LISTINGS AND DIRECTORIES 57-92 [email protected]; 800-952-9329 LISTINGS BY DESTINATION 57 Member of: ASTA–American Society of Travel Agents; ATA–Africa Travel Assoc.; DIRECTORY OF SUPPLIERS 96 NTA–National Tour Association; ATME–Association of Travel Marketing Execu- tives.; CHA–Caribbean Hotel Assoc.; CTO–Caribbean Tourism Organization; PATA–Pacific Asia Travel Assoc.; USTOA–United States Tour Operators Assoc.