Fibonacci, Pacioli, and the Slow Diffusion of Knowledge February 11, 2013 Abstract In 1202, Fibonacci introduced Arabic numerals and the basic principles of arithmetic to the West, but it was not until 1494, when Pacioli published a book that translated Fibonacci's ideas into the vernacular, that Arabic numerals and the basic principles of arithmetic began to have an effect on the practical world of business. In economics, we typically assume that agents have state-of-the-art knowledge, but the example of Fibonacci and Pacioli suggests that knowledge may diffuse slowly. This paper tests the assumption of state-of-the-art knowledge against the alternative of slow diffusion. The tests are based on panel data on the consequential decisions of highly sophisticated agents. We find strong evidence for slow diffusion of knowledge. Keywords: state-of-the-art knowledge assumption, slow diffusion of knowledge, investment, risk, asset pricing models JEL codes: E22, G31, G32 Professor Huntley Schaller Carleton University Department of Economics 1125 Colonel By Drive Ottawa, ON K1S 5B6 Email:
[email protected] Tel: 613-520-3751 I would like to thank Lauren Cohen, Robin Greenwood, Jeff Pontiff, and seminar participants at Harvard and Princeton for useful comments and suggestions, Mark Blanchette for outstanding research assistance, and the SSHRC for financial support. Leonardo da Pisa, better known as Fibonacci, was a widely traveled Italian merchant who grew up on the coast of what is now Algeria. As a youngster, he was enthralled by the Arabic numbers used by local merchants. In his 1202 book Liber Abaci, Fibonacci introduced Arabic numerals and the basic principles of arithmetic to the West.