THE ALL-NEW CARRERA CUP GREAT BRITAIN 2015

a The Great Britain will help to redefine the shape of British motorsport in 2015 and for years to come. Working hand-in-hand with our drivers, teams and partners, we have redeveloped and revolutionised every facet of the championship to intensify the competition. The work we have done ensures that the Porsche Carrera Cup GB is the launch pad for anyone wishing to pursue a career in international sports car racing.

We hope you have a successful 2015.

Ragnar Schulte General Manager, Marketing Porsche Cars Great Britain

For more information about any part of the Porsche Carrera Cup GB, please contact:

Darioush Gheissari Assistant Manager, Motorsport Telephone: 0118 916 5012 Email: [email protected]

All information and offers within this document are provisional and subject to MSA approval, and subject to contract and may be withdrawn by Porsche at any time. b 4 Why Porsche?

6 Porsche Carrera Cup GB

8 2015 highlights

10 Fastest one-make car in the UK

12 World-class 2015 race calendar

16 Sensational new Rookie Class

18 Successful scholarship programme continues

20 Race weekend prize money doubled

22 Incredible championship prizes

24 Early registration rewards

26 First-class driver well-being

28 Extensive team support

30 Team Cayenne

32 Exceptional race weekend hospitality

34 Huge exposure and awareness

38 Sponsorship that works

2 Why Porsche? Porsche and motorsport: the two are inseparable

With over 60 years of racing history and more than 30,000 victories to date, Porsche is the biggest manufacturer in the world to specialise in high performance cars and the most successful marque in motorsport. We are incredibly passionate about this and uphold an entire philosophy underpinning Porsche Motorsports: Spirit. Principle. Vision.

As a Porsche driver you are instantly climbing the sports car Ten GT3 Cup Challenges and nine Porsche Carrera Cups racing ladder. Whether it is a Factory GT drive or a Le Mans operate worldwide, culminating with the internationally Prototype racing series in your sights, the Porsche Carrera contested Mobil 1 which tours with the FIA Cup GB provides the ideal stepping stone. Formula One calendar. The Porsche one-make cup is one of the most successful international racing programmes and the Carrera Cup GB is the perfect way to further your racing career.

Through its direct involvement in British motorsport, Porsche Cars Great Britain (PCGB) has raised customer awareness and interest in Porsche Motorsport in the UK to unprecedented levels and no other manufacturer makes such a substantial ongoing commitment to the sport.

4 5 THE CARRERA CUP BROUGHT ME ON SO MUCH AS A DRIVER. IF“ YOU CAN DRIVE A PORSCHE, YOU CAN PRETTY MUCH DRIVE ANYTHING OUT THERE. FOR ME, IT WAS THE PERFECT Porsche Carrera Cup GB SPRINGBOARD AND A FANTASTIC CAREER MOVE. ”

Entering its thirteenth year in 2015, the Porsche Carrera Cup GB is at the very pinnacle of British motor racing and a firm fixture in every motorsport enthusiast’s diary. Identical cars put driver skill in the spotlight and a combination of close, thrilling racing and first-class facilities for teams and drivers is a big draw.

The championship has proved itself as a springboard for drivers Porsche factory driver Nick Tandy competed in the 2008 seeking a career as a professional sports and GT racer. Former Carrera Cup GB and made such an impact that he secured a Carrera Cup champions and Damien Faulkner Porsche Supercup entry in 2010. He now races for Porsche in have built careers as professional racers and 2012 Carrera Cup a number of international GT events.The Porsche Carrera Cup runner-up Ben Barker and ex-Scholar Daniel Lloyd (2012/2013) GB continues to be a prime support race to the British Touring are now developing careers in sports and GT racing. Other Car Championship, which guarantees large race day crowds, a drivers who have used the Carrera Cup as a platform to great atmosphere and huge media coverage, including seven showcase their racing abilities include current racers Steven hours live coverage on ITV4 each race weekend. Kane, Sam Hancock, Rory Butcher and Archie Hamilton. For the 2015 season we have invested heavily in both drivers Drivers have also progressed from the Carrera Cup into the and teams. From the prizes to the championship structure, British Touring Car Championship, including current MG racer including a support race with the WEC, we have looked at and race winner Sam Tordoff, , , and refreshed every element and what follows is a look at the Glynn Geddie and Liam Griffin. highlights for 2015. We hope you will join us for what promises to be the most exciting season yet!

6 7 2015 Highlights

8 9 “ AN AWESOME RACE CAR THAT ONCE DRIVEN WILL Fastest one-make car in the UK LEAVE YOU IN A SINGLE STATE OF MIND – ‘FAILURE TO FIND MY RACING BUDGET IS NOT AN OPTION’. ” STEVE LIQUORISH PRO-AM2

Upheld through our motorsports philosophy, our vision is to create the perfect race car and with the current 911 GT3 Cup car, we are getting ever closer to our vision.

With over 2,300 sold, the 911 GT3 Cup car is the number The car continues to evolve as we strive to improve it one sports racing car among motorsports teams and drivers. year after year. Its engine is now even more powerful yet It competes in prestigious racing events around the world extremely efficient. And for the first time the current bodyshell including GT racing series and endurance races. construction is a combination of aluminium and steel improving aerodynamics and safety.

The latest 911 (type 991) GT3 Cup car is the fastest one-make car in the UK and delivers outstanding performance and exhilarating racing. It is also the most equal car in motorsport, clearly demonstrating individual driver skill and nerve.

10 11 RETOUCH World-class 2015 race calendar

The Porsche Carrera Cup GB 2015 calendar is the most exciting and dynamic in the history of the championship.

Importantly, we will put our drivers on the legendary As in previous years, the Porsche Carrera Cup GB is the pivotal Spa-Francorchamps circuit ahead of Round 2 of the World support race to the BTCC and in 2015 we will be racing at a Endurance Championship. Effectively, they will be racing on number of BTCC rounds including the Indy and a world stage under the watchful eyes of the main LMP teams, GP circuits, and Silverstone. Each circuit will including the Porsche factory drivers, and a massive number present drivers with different challenges to test nerves and of spectators. skills to the limit.

Later in the year drivers will have the option to return to The geographic spread of our championship ensures our Spa-Francorchamps to enjoy one of the world’s finest circuits growing fan base can experience the action close to their once again, with guest packages available for the Porsche homes and provides an opportunity for drivers, teams and Carrera Cup support race to the 24 Hours of Spa. partners to engage with different audiences throughout the UK.

12 13 Eight Rounds 1 and 2 Rounds 3 and 4 Rounds 5 and 6 Rounds 7 and 8 Guest package available championship Brands Hatch (Indy circuit) World Endurance Championship support race Oulton Park (Island circuit) Croft 24 Hours of Spa support race weekends 4–5 April 2015 Spa-Francorchamps 6–7 June 2015 27–28 June 2015 Spa-Francorchamps 1–2 May 2015 25 July 2015

Rounds 9 and 10 Rounds 11 and 12 Rounds 13 and 14 Rounds 15 and 16 Snetterton Silverstone (National circuit) Brands Hatch (Grand Prix circuit) 8–9 August 2015 22–23 August 2015 26–27 September 2015 10–11 October 2015

14 15 Sensational new Rookie Class Win £50,000

The launch of our all-new Rookie Class in March 2015 will redefine British Motorsport. As young single seater or sports car drivers find the passage to a professional racing career ever more financially challenging, Porsche is extending a huge helping hand by introducing the biggest prize fund of its kind in the UK.

With a prize fund of £50,000 awarded to our top 2015 Rookie, At the end of the season, unprecedented cash prizes are we’re ensuring young UK racing talent has a chance to shine available dependent on the drivers’ finishing position in and isn’t held back because of financial barriers. the championship:

1st £50,000 This new class is for professional drivers aged between 17 and 2nd £20,000 24 years old (as at 17 March 2015) who haven’t raced in the 3rd £10,000 Porsche Carrera Cup GB before*. Drivers must register and participate in all races in the 2015 season to be eligible for the Rookie Class and end of season prize money†. This opportunity only comes around once in a lifetime and the top Rookie in 2015 could be on their way to becoming The Rookie Class will operate its own separate points table within a Porsche factory driver of tomorrow. the championship but Rookies will also compete within one of the championship categories: Professional, Professional Amateur 1 or Professional Amateur 2, thereby gaining the opportunity to win even more prize money from these respective classes.

*Drivers are permitted to have raced in a maximum of one Carrera Cup GB race weekend (two rounds) to be eligible for the Rookie Class. †At Porsche’s discretion, if a Rookie is unable to compete in one or more races due to circumstances outside their reasonable control, they would still be eligible to receive prize money

16 17 THE PORSCHE CARRERA CUP GB SCHOLARSHIP PROGRAMME HAS ENABLED ME“ TO TAKE THE FIRST STEP TOWARDS A PROFESSIONAL CAREER IN GT RACING. THE EXPOSURE FROM THE SCHOLARSHIP HAS OPENED DOORS FOR Successful scholarship programme continues ME AND I’M REALLY GRATEFUL FOR THIS FANTASTIC OPPORTUNITY. ” JOSH WEBSTER

Running since 2008, the hugely successful PCCGB scholarship programme strives to find and nurture the best young UK racing talent and it continues in 2015 with current scholar Josh Webster, in his second and final year.

Candidates are put through their paces on and off the track at In addition to the normal racing calendar, the scholar will the Porsche Experience Centre at Silverstone. Not only do they appear at other high profile events such as the Goodwood have to be an outstanding racing driver, they must have first Festival of Speed, Festival of Porsche and other networking class media skills and training, making them ideal ambassadors events that aid future exposure for the winner. for the Porsche Motorsport brand. The chosen Porsche Carrera Cup GB scholar is awarded £80,000 support per annum.

£80,000 support available per annum

18 19 Race weekend prize money doubled Top prizes: £3,500 per weekend

Porsche thrives on competition. With more than 30,000 motorsport victories we know what it takes to win. We also know that winners should be recognised, supported and rewarded.

This is why, for 2015, Porsche Carrera Cup GB is doubling the weekend prize money for the Professional Class and the Professional Amateur 1 Class, giving drivers more incentive than ever before.

Finishing position Professional Class Professional Amateur 1 Class 1st £1,500 £1,000 2nd £1,200 £800 3rd £1,000 £600 4th £700 £500 5th £600 £400

In addition, driver and team weekend cash prizes are also available.

Driver of the Weekend £500 Team of the Weekend £1,000

20 21 Incredible championship prizes At the end of the season, drivers can win the following: Pro

1st £15,000 Plus entry to race in the internationally contested The Porsche Carrera Cup GB is the launch pad into a long term Mobil 1 Porsche Supercup and spend half a day sports car racing career and our new championship prize pot on the track at the Porsche Experience Centre (Silverstone) with a Porsche Factory Driver will help to accelerate this. 2nd £10,000 3rd £6,000

The first prize for the Pro category includes an automatic all expenses paid race in the Mobil 1 Porsche Supercup which tours Pro AM1 with the FIA Formula One World Championship and has Porsche engineers in attendance. This is an amazing opportunity to climb 1st £7,000 the racing ladder and take on the international racing arena. Plus a Porsche 911 for the year and spend half a day on the track at the Porsche Experience Centre (Silverstone) with a Porsche Factory Driver 2nd £4,000 3rd £2,000

Top cash prize: £15,000 Pro AM2

1st £5000 Plus the choice of a Porsche 911 for the year or spend a full day on the track at the Porsche Experience Centre (Silverstone) with an LMP1 works driver 2nd £3,000 3rd £1,000

22 23 Early registration rewards

For 2015 we are offering new and substantial benefits to drivers who return their completed registration form and pay their registration fees early.

Any driver who signs up before the close of the Autosport Drivers who register at the Porsche stand at the Autosport International Show on 11 January 2015 will receive back the International Show will also receive back the value of two sets value of two sets of Michelin slick tyres, which equates to over of Michelin slick tyres if they pay a £500 deposit at the stand £2,500, within two weeks of the last round of the 2015 season. and pay the full amount, and have confirmation of payment by Porsche, within five working days of the close of the Autosport Date of confirmed entry to championship Value of reward International Show. 11 January 2015 £2,640 To qualify for early registration rewards, drivers must compete in all rounds of the Porsche Carrera Cup GB 2015 season unless Porsche agrees they are unable to compete in one or more races due to circumstances outside their reasonable control.

Receive £2,640 for early registration

24 25 First-class driver well-being

The most important part of any Porsche is the driver. Porsche Carrera Cup GB sets benchmarks in British motorsport for looking after driver well-being and in 2015, we’re launching even more initiatives to make sure the racing drivers in our championship are looked after better than ever. Porsche Human Performance Centre

All Porsche Carrera Cup GB racing drivers who are registered for the full 2015 season will receive two complimentary hours at our Porsche Human Performance Centre at the Porsche Experience Centre, Silverstone.

This exceptional sports science laboratory, to the standard you may find in F1 teams, is equipped with state-of-the-art technology from Technogym to Watt Bike. Services are delivered by experts with a rare combination of academic qualifications in exercise science and coaching plus experience working at the highest level in motorsport and competitive backgrounds as elite athletes.

Trackside physiotherapist support

We are delighted to announce that motorsport physiotherapist, Liz Linford, will be trackside at each race weekend to ensure the drivers are in top racing condition.

26 27 Extensive team support

Talk to our previous teams to find out more about their positive experiences of the extensive support they received competing in the Porsche Carrera Cup GB.

28 29 Team Cayenne

Our championship teams race Porsche and drive Porsche on the road. Talk to us to find out more about Team Cayenne.

30 31 Exceptional race weekend hospitality

THE CARRERA CUP RACE CENTRE IS THE PERFECT VENUE FOR“ US TO HOST OUR GUESTS THROUGHOUT THE WEEKEND, The Porsche Carrera Cup GB Race Centre is at the very OFFERING OUR GUESTS EXCELLENT HOSPITALITY. ” heart of the racing action and is open from Friday morning PETE SHAW, MICHELIN MOTORSPORT MANAGER UK & ROI to Sunday afternoon at every championship round. It offers state-of-the-art facilities and delicious catering, the perfect place to relax or entertain guests and sponsors.

The perfect place to relax and entertain guests

32 33 Huge exposure and awareness

For 2015, Porsche Cars Great Britain is investing even more in both digital and traditional media.

THE BTCC PACKAGE IS THE PERFECT PLACE FOR THE CARRERA CUP“ GB. THE TV PACKAGE, RACE DAY CROWDS AND MEDIA EXPOSURE ARE UNRIVALLED IN BRITISH MOTOR RACING. ” RAGNAR SCHULTE, PORSCHE GB GENERAL MANAGER, MARKETING

34 35 Media awareness

TV coverage in 2014 Radio coverage in 2014 Media service Porsche news update

Over 3,000,000 people watched live television coverage of The Carrera Cup GB featured on 33 radio stations Via a dedicated trackside service, the Carrera Cup GB enjoys a News and updates from the Porsche Carrera Cup GB feature in the Porsche Carrera Cup GB on ITV4. The championship featured including BBC regional radio. 60 live reports were aired prominent position in both print and web media. Key members the Porsche news update, an electronic newsletter which is sent extensive live coverage of over three-quarters of the races. and pre-recorded 30 second reports appeared in over of the media are provided with an updated series media to 175,000 customers and prospects four times a year. 50 programmes. The championship featured in a total of guide throughout the season and press releases are regularly The championship also featured in dedicated hour-long highlight approximately 245 radio interviews and programmes. distributed to motorsport and regional press contacts. programmes in the Motorsport UK series, broadcast on ITV1 Christophorous and twice on ITV4 in prime slots. This programme took the total Print advertising includes: Autosport 20,000 weekly Over 18,900 Porsche owners receive this bi-monthly Porsche TV audience to over 20.8 million UK viewers (compared Digital and social media readers, Motorsport News 12,000 weekly readers, magazine and there are Carrera Cup updates in each edition. with 10.7 million in 2006). Porsche Post 15,000 monthly readers, GT Purely The explosion of digital communications and social media has Porsche 15,000 monthly readers and Race day further heightened exposure of and publicity for Carrera Cup GB. programmes 30,000 total annual readership. Autosport International 10,000 users from our race community via our dedicated From Karting to Formula 1, this annual event in January at the championship live stream www.porsche.co.uk/trackside. This Event spectators NEC in Birmingham unites the world of motorsport under one features up-to-the-minute news, race reports, images, video roof. Catering for both professionals and motorsport fans, and audio. 9,467,274 Facebook and 708,000 Twitter The Porsche Carrera Cup GB enjoys one of the largest spectator Autosport International incorporates two trade-only days and followers*. Our main porsche.co.uk site contains Porsche Carrera numbers in British motorsport, with crowds to rival Premier two public days dedicated to motorsport enthusiasts. Cup GB pages posting news, photographs and information. League football matches. An estimated 378,000 people This site receives 7,000,000 views per annum. travelled to watch a race at their favourite circuits in 2013. We will have a strong presence at the event with a dedicated stand that provides a great opportunity to meet the Porsche Full coverage is available online at www.ITV.com/ITV4 for Motorsport team and understand more about Porsche 28 days after it has been broadcasted on TV. Motorsport and the Carrera Cup GB.

*Porsche global Facebook and Twitter reach as of 17/10/2014, which selected Carrera Cup GB content is posted on. 36 37 Sponsorship that works

Sponsors of drivers and teams connect their brands to the Porsche marque and use the championship as a communication platform for both business to consumer and business to business activities.

There is now so much awareness and excitement that Sponsorship activities include but are not limited to: surrounds the championship that in addition to the huge brand PR, customer communications, product placement, exposure sponsors achieve, it provides ample opportunity and race weekend hospitality, display cars for events and scope for use in sponsors’ wider marketing communications. business to business networking.

SAMSUNG TV HAS BEEN PLEASED TO PARTNER PORSCHE AND PARTICIPATE IN THE“ CARRERA CUP OVER THE PAST TWO SEASONS, AS IT HAS PROVIDED US WITH A RELEVANT, EXCITING MEANS OF DERIVING QUALITY CONTENT AND OTHER MARKETING ASSETS. THESE IN TURN HAVE ENABLED US TO CREDIBLY AND EFFECTIVELY ENGAGE AN AUDIENCE WHO APPRECIATE OUR HIGH END, PREMIUM SCREEN PRODUCTS. ” GUY KINNELL, DIRECTOR, HEAD OF TV/AV DIVISION

38 39 We look forward to welcoming you to Porsche Carrera Cup GB 2015

40 41