Tuesday, June 9, 2015

2:30 pm – 5:30 pm Comp Set Tours (Optional) Depart hotel lower level Property Groupings: Group 1 - Park Hyatt and then Four Seasons Resort Group 2 - Four Seasons Resort and then Park Hyatt Group 3 - Ritz Carlton then Armani Hotel Dubai Group 4 - Armani Hotel Dubai and then Ritz Carlton Dubai Group 5 - and then One & Only Royal Mirage Group 6 - One & Only Royal Mirage and then Burj Al Arab Group 7 - Waldorf Astoria Palm Jumeriah and then Jumeriah Zalbeel Saray Group 8 - Jumeriah Zalbeel Saray and then Waldorf Astoria Palm Jumeriah 7:30 pm – 9:30 pm Welcome Reception Conrad Dubai, 6th Floor, Puro Beach

Wednesday, June 10, 2015

6:30 am – 8:00 am Breakfast Ballaro, 6th floor 8:00 am – 10:00 am Opening General Session Grand Ballroom, 2nd floor • Chris Nassetta, President & Chief Executive Officer • John Vanderslice, Global Head of Luxury & Lifestyle Brands • Evolving Luxury Customers, Denis Morisset, ESSEC Professor; Doug Harrison, YouGov 10:00 am – 10:30 am Break Pre-Function Area, 2nd floor 10:30 am – 12:05 pm General Session Grand Ballroom, 2nd floor • Evolving Luxury Customers Panel: Doug Harrison, Denis Morisset and Nilou Motamed • Interview with Area Presidents, Jim Holthouser, Executive Vice President, Global Brands; Joe Berger, President, Americas; Rudi Jagersbacher, President, Middle East & Africa; Martin Rinck, President, Asia Pacific; Simon Vincent, President, EMEA 12:05 pm - 1:00 pm Lunch Ballroom, 4th floor 1:00 pm – 2:00 pm General Session Grand Ballroom, 2nd floor • Stuart Foster, Vice President Luxury & Lifestyle Brands 2:15 pm – 3:00 pm Concurrent Brand Working Sessions Meeting Rooms, 4th floor • Leveraging Hilton’s Digital Innovation, Dustin Bomar, Vice President Digital Acquisition & Brand Manager • Waldorf Astoria Culture, Chad Lambie, Director, Culture & Internal Communication for Luxury & Lifestyle Brands 3:00 pm – 3:30 pm Break Pre-Function Area, 4th floor 3:30 pm – 4:15 pm Concurrent Brand Working Sessions Meeting Rooms, 4th floor • Conrad Culture, Chad Lambie, Director, Culture & Internal Communication for Luxury & Lifestyle Brands • Leveraging Hilton’s Digital Innovation, Dustin Bomar, Vice President Digital Acquisition & Brand Manager Wednesday, June 10, 2015 continued

4:30 pm –6:05 pm General Session Grand Ballroom, 2nd floor • Distinguishing among ’s four top brands: Gary Steffen, Vice President and Global Head ; Dianna Vaughan, Global Head, Collection; John Vanderslice, Global Head, Luxury & Lifestyle Brands • GM Panel on GM and Team Attributes with Moderators Jean Faivre, Vice President Operations Western and Southern Europe and Tim Loughman, Vice President Guest Experience and Innovation • Culture, Ben Bengougam, Vice President Human Resources EMEA Free Night- Dinner on Your Own General Managers Only Dinner Depart hotel lower level • 7:00 pm Conrad GM’s depart for Qbara • 7:00 pm Waldorf GM’s depart to Waldorf Astoria Palm

Thursday, June 11, 2015

6:30 am – 8:00 am Breakfast Ballaro, 6th floor 8:00 am – 9:30 am General Session Grand Ballroom, 2nd floor • BPS Update: Michael Hoffmann, Vice President, Brand Performance Support for Luxury & Lifestyle Brands • Meredith Smith, Senior Consultant, GDR Creative Intelligence 9:30 am – 10:00 am Break Pre-Function Area, 2nd floor 10:00 am – 11:00 am Concurrent Brand Working Sessions Meeting Rooms, 4th floor • Conrad Stay Inspired Launch Plans, Stuart Foster, Vice President Luxury & Lifestyle Brands • Waldorf Astoria Revenue Management and Sales Case Studies/ Sales, Philippe Garnier, Vice President Sales Luxury & Lifestyle Brands; Janelle Schwartz, Sr. Director of Revenue Management 11:05 am - 12:05 pm Concurrent Brand Working Sessions Meeting Rooms, 4th floor • Conrad Revenue Management and Sales Case Studies/Sales, Philippe Garnier, Vice President Sales Luxury & Lifestyle Brands; Janelle Schwartz, Sr. Director of Revenue Management • Waldorf Astoria Experiences, Stuart Foster, Vice President Luxury & Lifestyle Brands 12:05 pm – 1:00 pm Lunch Ballaro, 6th floor 1:00 pm – 1:45 pm Concurrent Brand Working Sessions Meeting Rooms, 4th floor • Conrad Digital/Social Marketing, Jamie Harbeck, Director, Digital Brand Marketing for Luxury & Lifestyle Brands • Waldorf Astoria Driving Revenues - Food & Beverage/Spa/Other revenues, Caitlin McKenna, Director Spa Performance Support; Jean-Michel Dixie, Senior Director Restaurant Development, EMEA 1:50 pm – 2:35 pm Concurrent Brand Working Sessions Meeting Rooms, 4th floor • Conrad Driving Revenues - Food & Beverage/Spa/Other revenues, Caitlin McKenna, Director Spa Performance Support; Jean-Michel Dixie, Senior Director Restaurant Development, EMEA • Waldorf Astoria Digital/Social Marketing, Jamie Harbeck, Director, Digital Brand Marketing for Luxury & Lifestyle Brands Thursday, June 11, 2015 continued

2:35 pm – 3:00 pm Break Pre-Function Area, 2nd floor 3:00 pm – 5:00 pm General Session Grand Ballroom, 2nd floor • Riedel Glass Tasting Experience, Julie Barba, CEAO, Riedel Crystal • Wrap Up, John Vanderslice, Global Head of Luxury and Lifestyle Brands 6:30 pm – 7:30 pm Reception Pre-Function Area, 2nd floor 7:30 pm – 10:30 pm Award Gala Grand Ballroom, 2nd floor