London Stock Exchange

FIN 3560-01: Financial Markets and Instruments

Ryan Kahn Kelly E. Sullivan Nico von Stackelberg

December 5th, 2011

Professor Michael Goldstein

I pledge my honor that I have neither received nor provided any unauthorized assistance during the completion of this work. Kahn, Sullivan, & von Stackelberg

Executive Summary

The London Stock Exchange is one of the largest and most iconic exchanges in the world. While most people have heard of the LSE, few understand its business model, sources of revenue, the overall industry structure, as well as the regulatory and competitive landscapes facing the LSE. In this paper, we explain these elements. In addition, given that the LSE has been involved in several M&A transactions

(some failed, some successful) over the past several years in an effort to remain competitive and to consolidate, we use these deals to test the Synergy Trap Hypothesis. This hypothesis posits that the stock price of an acquirer (target) tends to fall (rise) just before and after an announced M&A transaction.

Acquirers are typically believed to overpay in deals and therefore the markets punish their actions.

Movements before the announcement of a transaction occur due to leaked information or simply anticipation of a transaction. After performing a statistical analysis on 11 diverse deals over several years involving the London Stock Exchange, we concluded that 5 of these deals supported the Synergy Trap

Hypothesis, while 2 of them did not. The remainder had statistically insignificant results. We looked into several elements such as the dates of the deals, the industry of the acquirers/targets, and the currencies used in the deals, and we were unable to come to any definitive conclusions regarding which deals tended to support or reject our hypothesis. Given that just five out of eleven deals supported our hypothesis, we cannot conclusively support the Synergy Trap Hypothesis in its application to the LSE’s M&A deals.

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London Stock Exchange Kahn, Sullivan, & von Stackelberg

London Stock Exchange Overview

The London Stock Exchange Group Plc (LSE) is Europe’s leading diversified stock exchange group, created through the incorporation of Borsa Italiana, London Stock Exchange, and MillenniumIT.

Through these subsidiaries, the LSE operates diversified exchange platforms for international equities, fixed income, and derivatives markets in Europe. The LSE provides its clients with a diversified offering through its ability to develop and provide innovative products and services across a range of asset classes that respond to both the evolving needs of investors and the changing dynamics shaping the industry. The

LSE is actively engaged in the admission and listing of securities for trading, the distribution of exchange platforms and trading systems, post-trade clearing and settlement services, the distribution and provision of real-time market data, technology and information services, and the coordination and regulation of securities markets.1

The LSE operates four distinct business segments, which contribute to the Group’s ability to offer diversified exchange trading services. Its Capital Markets division assists companies with raising capital

(both debt and equity) for investment purposes as well as providing investors with access to deep and highly liquid secondary markets which facilitates greater ease of trading and also serves to reduce the cost of capital for these firms.2 This business segment has also had success in the primary markets, experiencing a recent increase in the number of new companies listed on the Group’s exchanges through initial public offerings. Through its subsidiaries, the LSE lists in excess of 3,000 companies on its equity markets and provides clients with the ability to trade equities, fixed income, and derivative products on exchanges across Europe. The LSE’s Post Trade Services segment offers a broad range of risk management services in addition to securities clearing, settlement, and custody services facilitating the successful completion of trades. This segment has readily adapted to the recent policy reform impacting

1 ThomsonOne. London Stock Exchange Group Plc – Company Overview, pg. 1. Retrieved from https://www.thomsonone.com/Workspace/Main.aspx?View=Action%3dOpen&BrandName=&IsSsoLogin=True. 2 London Stock Exchange Group Plc – Annual Report 2011, pg. 16. Retrieved from http://www.londonstockexchangegroup.com/investor-relations/financial-performance/financial-key-documents/lseg- annual-report-2011.pdf.

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London Stock Exchange Kahn, Sullivan, & von Stackelberg the post trade landscape by making adjustment to how the Group manages its clearing services (through

CC&G and Monte Titoli) across multiple exchange platforms. Additionally, this division has diversified its post-trade services to more efficiently manage counterparty risk, trade matching, and confirmation.

The Information Services division delivers to clients an expansive set of real-time, reliable market data, including data on trading volumes, share prices, index information, current and historical data, and company announcements. The objective of this segment is to provide investors with “extensive market intelligence”3 for the purpose of strategic decision making. The LSE has significantly expanded its information management systems (primarily through acquisitions) including Proquote, UnaVista,

SEDOL, and Turquoise to better serve the trading information and market data needs of its clients across a range of asset classes. The LSE’s Technology Services segment delivers, implements, and supports technology platforms and trading software for clients of its subsidiaries – Borsa Italiana, London Stock

Exchange, and MillenniumIT. This division works to optimize the speed, performance, connectivity, and trading flexibility4 of its exchange platforms as well as to deepen the scope of its technology offering by successfully adapting to technological innovations in order to maintain the LSE’s leading edge in the speed and efficiency of its technology capabilities. The vast breadth and scope of the LSE’s service offering, evidenced by the end-to-end provision of trading services through its four business units, clearly demonstrates the Group’s significant diversification within the exchange trading industry. This diversification is in large part the value proposition that the LSE offers its clients, investors, and capital market participants.

The LSE’s strategy for growth is structured around three strategic imperatives: “getting in shape,”

“leveraging assets,” and “developing opportunities.”5 “Getting in shape” refers to the LSE’s vision to increase the efficiency of the products and services provided to its clients. The Group is currently pursuing initiatives to improve the operational management of its technology services aimed at reducing costs; affording the LSE an advantageous position relative to competing exchange firms which face

3 London Stock Exchange Group Plc – Annual Report 2011, pg. 22. 4 London Stock Exchange Group Plc – Annual Report 2011, pg. 24. 5 London Stock Exchange Group Plc – Annual Report 2011, pg. 14. - 3 -

London Stock Exchange Kahn, Sullivan, & von Stackelberg intense price competition. Furthermore, the LSE is working to develop incentives to increase volumes and boost overall competitiveness through new tariff structures in an effort to create a need among investors for its increasingly streamlined and efficient service offering. The strategic focus on “leveraging assets and developing opportunities” refers to the LSE’s strategy to improve its ability to serve customers across the globe by increasing the scale and scope of its operations. The LSE has positioned itself to achieve this objective primarily through strategic mergers and acquisitions that closely align with the Group’s overarching business strategy. The LSE has pursued a series of recent acquisitions and strategic partnerships that have enabled the firm to remain competitive within the industry and to keep pace with the evolving demands of its clients and investors. These acquisitions have served to expand the geographic presence of the Group’s exchange operations – penetrating previously untapped markets in

Mongolia, Japan, , Scandinavia, and . In addition, these strategic partnerships have enhanced and further diversified the scope of its service offerings in trading and exchange and promoted the globalization of capital markets and development of market relationships by providing networking technologies and exchange trading platforms. These various strategic initiatives – and in particular the alliances, business partnerships, and merger and acquisition activities – pursued by the LSE are in large part driven by the Group’s ambition to be “a world leading diversified exchange group.”6 Taken together, this three-pronged growth strategy has been developed to afford the LSE the financial and operational flexibility to respond to the dynamic forces shaping the financial markets and position the Group to remain a competitive and dominant participant in the exchange trading industry.

How the LSE Generates Revenue

The London Stock Exchange generates revenue from the four major activities noted above. In the capital markets segment, the LSE charges companies for listing on its exchange based on the market

6 Data Monitor. London Stock Exchange Group Plc – Company Profile. October 18, 2011, pg. 4. Retrieved from www.datamonitor.com. - 4 -

London Stock Exchange Kahn, Sullivan, & von Stackelberg capitalization of the company7 and annual fees thereafter. Admission fees would be roughly £57,000 for a firm with a market capitalization of £250M, whereas the annual fees are £5,350.8 Fees are also charged for secondary issues and public announcements. It also assesses membership fees on firms that belong to the exchange (£10,000 to join and £12,500 annually).9 The LSE even earns money on each trade that is executed, and the pricing follows a tiered structure, such that the cost ranges between 0.20bps and

0.45bps based on the value of equity and derivative orders executed.10 The capital market segment generated 42% of the exchange’s revenue.11

Post trade services relates to clearing and settlement of trades as well as custody of assets. Once a trade occurs, a clearing house essentially guarantees the trade and nets all of the buy and sell orders of firms. The settlement process involves assets being transferred between parties and the custodian can hold and service the assets on behalf of these parties. In FY2011, the LSE cleared roughly 116 million contracts, processed 70 million settlement instructions, and was the custodian for over €3 trillion of assets. It also generated revenues through treasury services afforded to firms whose trades were cleared.

Post trade services accounted for £150.6M or 23% of the firm’s revenue.12

Information services relates to real-time data feeds of pricing and trading data. The 2011-2012 price list shows that data licensing (to disseminate the data outside the organization) can range from a few thousand pounds per year to over £45,000, depending on the type of customer and the medium through which the data is transferred.13 Other data feeds are only a few hundred pounds per month. 93,000 subscribers access LSE data and 139,000 access Borsa Italiana data through these services. The LSE

7 Thus, this source of revenue fluctuates with market conditions 8 LSE AIM Fees Calculator. Retrieved from http://www.londonstockexchange.com/exchange/companies-and- advisors/main-market/listing-fees/aim-fees-calculator.html. 9 London Stock Exchange. Membership. April 1, 2011. Retrieved from http://www.londonstockexchange.com/traders-and-brokers/membership/faqs/pricing.pdf. 10 London Stock Exchange. Trading Services (On Exchange and OTC). October 1, 2011.Retrieved from http://www.londonstockexchange.com/products-and-services/trading-services/pricespolicies/trading-services-price- list-1-october-2011.pdf. 11 London Stock Exchange Group Plc – Annual Report 2011, pg. 4. 12 London Stock Exchange Group Plc – Annual Report 2011, pg. 4. 13 London Stock Exchange. Real Time Data Price List 2011/12. December 1, 2011. Retrieved from http://www.londonstockexchange.com/products-and-services/market-data/realtimedata/pricesandpolicies/price- list.pdf. - 5 -

London Stock Exchange Kahn, Sullivan, & von Stackelberg collects other fees for providing access to other exchange data services and systems as well. One example is Proquote which is a desktop tool that can display “quotes, news, and security profiles.”14 This area accounted for £184.7M or 27% of the LSE’s revenue in the most recent fiscal year.15

Lastly, the technology services segment is comprised mostly of revenue from MillenniumIT which is an Indian company specializing in capital markets’ systems and was acquired by the LSE in

2009.16 The LSE’s main objective in purchasing this firm was to transition clients from its current trading platform known as TradElect to Millennium’s new system which can handle multiple asset classes and has extremely low latency which is a major differentiator amongst exchanges. ’s latency is under 1 millisecond versus 1.41 for TradElect.17 Other services reported under this segment include co-location services which allow firms to take hosting space in the LSE’s data center to ensure rapid execution. Order routing services also contribute to sales. This group contributed just 7% of the company’s sales or £48.6M.18

It is obvious that the market conditions greatly affect the LSE’s sales and profitability. Much of the firm’s costs are fixed and therefore a decline in sales hurts the bottom line. The capital markets segment is heavily dependent on market conditions given the fact that the LSE generates money based on trading volumes and market values of new issues. Moreover, all post trade services are predicated on market conditions as they are all tied to trading volumes. In terms of information services and technology services, these areas seem to be in high demand, yet pricing pressures from competition can hurt the exchange’s income as well.

Regulatory Environment

As one would expect, the London Stock Exchange is a heavily regulated entity as it is at the backbone of capital markets and the entire financial system requires trust and security. The Financial

14 London Stock Exchange Group Plc – Annual Report 2011, pg. 23. 15 London Stock Exchange Group Plc – Annual Report 2011, pg. 4. 16 MilleniumIT.com. About Us. Retrieved from http://www.milleniumit.com/about/index.php. 17 London Stock Exchange Group Plc – Annual Report 2011, pg. 24. 18 London Stock Exchange Group Plc – Annual Report 2011, pg. 4. - 6 -

London Stock Exchange Kahn, Sullivan, & von Stackelberg

Security Authority (FSA) is the primary regulator of the London Stock Exchange. It oversees trading firms and investing institutions, securities trading, clearing and settlement, and trading venues such as the

LSE.19 On June 7th, 2010, George Osborn, the Chancellor of the Exchequer finalized plans to abolish the

FSA and release the responsibility of policing the city and the new banking system to the Financial

Conduct Authority (FCA).20 This transition will be overseen by Hector Sants, the current Chief Executive of the FSA, and will be completed by the end of 2012 to ensure market confidence, financial stability, protection of consumers, and that the reduction in financial crime is monitored under one statutory body.

The introduction of an amended law known as the Markets in Financial Instruments Directive

(MiFID),21 implemented in 2007, obligated companies to report using an Approved Reporting Mechanism

(ARM) to detect and investigate cases of market abuse, insider trading, market manipulation, and also as a part of monitoring of supervised firm activity.22 Subsequently, the FSA developed its own ARM called the Transition Reporting System (TRS). Since the LSE operated its own Approved Reporting Mechanism, the UnaVista platform, the FSA entered into an agreement to sell the TRS to the London Stock Exchange to fulfill ongoing reporting obligations and to migrate current TRS customers to the UnaVista Platform.

This was yet another one of the LSE’s recent acquisitions.

The Financial Markets Security Act (FMSA) of 2010 outlines the objectives to maintain market confidence, securing the appropriate degree of protection for consumers, fighting financial crime, and contributing to the protection and enhancement of the stability of the UK Financial System.23 The FSA and the FCA (the foreseeable successor to the FSA) have established that the LSE will continue to meet these regulatory standards in the event of a take-over.24

19 Financial Services Authority (FSA). London Stock Exchange Mergers Enquiry. Retrieved from http://www.fsa.gov.uk/pubs/other/fsa_submission.pdf. 20 Vina, Gonzalo. U.K. Scraps FSA in Biggest Bank Overhaul Since 1997. Bloomberg, June 17, 2010. Retrieved from http://www.bloomberg.com/news/2010-06-16/u-k-scraps-fsa-in-biggest-bank-regulation-overhaul-since- 1997.html. 21 We will discuss other implications of MiFID later, as it relates to MTFs 22 Financial Services Authority (FSA). FSA enters into an agreement to sell TRS to the London Stock Exchange. August 2, 2011. Retrieved from http://www.fsa.gov.uk/pages/Library/Communication/PR/2011/068.shtml. 23 Financial Services Authority (FSA). FSA enters into an agreement to sell TRS to the London Stock Exchange. 24 Financial Services Authority (FSA). London Stock Exchange Mergers Enquiry. - 7 -

London Stock Exchange Kahn, Sullivan, & von Stackelberg

Security & Commodity Exchange Industry Overview

The exchange industry is aggressive and highly competitive. While the LSE competes directly with three major exchange firms – NYSE Euronext Inc., NASDAQ OMX Group Inc., and Deutsche

Boerse AG – the Group also faces intense global competition from existing and new exchange firms.

Given the recent trends toward globalization and the liberalization of international capital markets, this has resulted in a significant increase in capital mobility among international market participants thereby intensifying the competitive pressures among exchange firms in their competition to attract securities listings and trading services across a broad range of asset classes. Exchange firms also compete with market participants on “the cost, quality and speed of trade execution, market liquidity, the functionality, ease of use and performance of trading systems, the range of products and services offered to customers and listed companies, technological innovation and reputation.”25

To be successful in the exchange trading industry, firms seek to increase the scale and scope of their operations though a diversified product offering, lower prices and transaction fees, and global expansion. Given this set of objectives, growth and financial success for exchange firms like the LSE is heavily dependent upon mergers and acquisitions, strategic partnerships, business alliances, and joint ventures. However, such a strategy of global growth and diversification is not without risks. Firms in the exchange industry are subject to a series of risk factors beyond their control that pose a significant threat to financial performance and operating results. There is significant risk, exposure, and uncertainty associated with a financial strategy of expansion through strategic mergers, as exchange firms look to penetrate previously untapped markets and offer new and untested financial instruments. In addition, adverse economic conditions have the potential to negatively impact firms’ profits by reducing the demand for their services – restricting trading volumes, reducing the number of securities listings, and causing a decline in transaction fees. Furthermore, given the dynamic forces at play in the financial markets, exchange firms are constantly at risk for being negatively impacted by regulatory reform, new

25 NYSE Euronext 10K Annual Report 2010, pg. 22. Retrieved from http://phx.corporate- ir.net/External.File?item=UGFyZW50SUQ9ODU5NzN8Q2hpbGRJRD0tMXxUeXBlPTM=&t=1. - 8 -

London Stock Exchange Kahn, Sullivan, & von Stackelberg financial policies, and technological innovations that fundamentally change the nature of competition and require significant capital expenditure to adapt to in order to remain competitive.

Competition

As mentioned earlier, the Markets in Financial Instruments Directive (MiFID) was implemented in 2007 with one of the main goals of increasing competition in financial products trading. As part of this, multilateral trading facilities or MTFs came into existence as an alternative to the “incumbent” exchanges. This meant that the trading of UK securities, for example, no longer had to be transacted over the London Stock Exchange, as new exchanges existed to handle these orders. The MTFs are the most formidable competitors to the LSE. Looking at the FTSE 100 index (UK-focused), the LSE still has the largest market share of trading of 51.79%.26 However, MTFs have a very significant share of the market:

Chi-X has a 31.44% share, Turquoise (acquired by the LSE in 201027) has an 8.74% share, and BATS has a 7.83% share. Other exchanges, such as the NYSE, facilitate a negligible amount of trades.

Despite the fact that MiFID is still a relatively new law, the competitive effects are evident. The introduction of MTFs automatically put pressure on incumbents such as the LSE to innovate and provide better and more enhanced technology and services to their clients.28 Moreover, the trading venues all compete primarily on price, but liquidity and order depth also factor into the equation. For example, a study published in 2010 from the Karlsruhe Institute of Technology indicates that roughly “96% of order flow is routed to the LSE when they are at the best price alone.”29 That said, when some of the MTFs post lower prices than Chi-X (the MTF leader) or the LSE, the orders do not necessarily get placed on these cheaper alternatives. Liquidity – measured by the effective spread – is another major determining factor

26Fidessa Fragmentation Index. Week ending 10/28/11. Retrieved from http://fragmentation.fidessa.com/indexstats/euindexstats/?index=.UKX&indexdesc=FTSE%20100®ion=EU. 27 Competition Commission. Summary of hearing with London Stock Exchange and Turquoise Global Holdings Limited, pg. 1. Retrieved from http://www.competition- commission.org.uk/inquiries/ref2011/bats_chi_trading/pdf/summary_of_hearing_with_lse.pdf. 28 Riordan, Ryan, Andreas Storkenmaier, and Martin Wagener. "Fragmentation, Competition and Market Quality: A Post-MiFID Analysis." Campus for Finance. Karlsruhe Institute of Technology, 11 Aug. 2010. Web. 6 November 2011. http://campus-for-finance.com/filebrowser/files/Papers/49a40613086_name.pdf. pg 5 29 Riordan, Storkenmaier, & Wagener, pg 14. - 9 -

London Stock Exchange Kahn, Sullivan, & von Stackelberg for customers choosing to trade on various platforms. Interestingly, the LSE has higher effective spreads than its competitors, yet it executes many more trades. This is certainly due to its better pricing, and the researchers also attribute this to the fact that traders demand even “better terms of trade” on MTFs in order to trade there.30 This essentially lowers any switching costs associated with changing trading venues.

Statistical Analysis

As exchange firms seek to remain competitive – providing customers with the most cutting edge trading technologies, competitive pricing, diversified product offering, and access to highly liquid global capital markets – this has led to a significant increase in mergers & acquisition (M&A) activity among leading exchange trading firms, including the LSE. Businesses mentioned above, such as MillenniumIT and Proquote, are now part of the LSE as they were acquired by the exchange in recent years. Given the overarching trend towards M&A activity within the exchange industry, the following line of statistical analysis seeks to test whether the announcement of the LSE’s recent M&A transactions impact the firm’s stock price in a such a way that is in line with the currently accepted models. Currently accepted models state that acquirers tend to pay a premium to improve the core of the business. Especially in hostile bids, excessive premiums are paid and the markets typically view this as a desperate act, thereby negatively affecting share price of the acquirer.31 The premium paid can best be explained by the acquiring firm’s expectation of synergistic benefits.32 The benefits can oftentimes be overstated. According to the

Synergy Trap Hypothesis, just prior to and after the announcement of an M&A deal, the target (acquiring) firm’s stock price rises (falls).33 Stock price movements prior to the announcement are a result of leaked information and/or anticipation about the transaction. Stock price changes after the announcement are a result of investors punishing the acquiring firms which tend to overpay and rewarding the target firms which often receive “too much.”

30 Riordan, Storkenmaier, & Wagener, pg. 13. 31 Travlos, pg. 962. 32 Wansley, Lane, & Yang, pg 16. 33 Shaheen, pg. 27. - 10 -

London Stock Exchange Kahn, Sullivan, & von Stackelberg

We tested the Synergy Trap Hypothesis to determine if it holds true for the M&A transactions in which the LSE was involved (see Exhibit #2 & #3 for summary and regression results). In order to do this, we first ran a regression of the London Stock Exchange’s stock price five days before and five days after the announcement of a transaction. We then analyzed the results, paying attention to the p-values which indicate whether or not our results are statistically significant. Regressions with p-values of less than 0.05 are all considered significant. The x-values in our analysis represent days 0 through 10, and the y-values represent the stock price in British pounds. Of the eleven deals we analyzed,34 four of the regressions were not statistically significant and therefore do not have any bearing on our overall hypothesis test. Five deals did indeed support the hypothesis we were testing. In four of these deals, the

LSE was the acquirer and in one of them, the LSE was the target in the transaction.

On December 9, 2002, the LSE announced its purchase of the Equity Derivative Operations from

OMX to expand its position in the equity options markets. The linear regression equation for the stock price surrounding this deal is y = -3.7811x + 327.7964, and its p-value is 0.0003, indicating that the regression is statistically significant. The negative x-variable is in line with the hypothesis that the stock price of the acquirer (the LSE) falls before and after the announced transaction.

On March 10, 2006, NASDAQ OMX Group made a bid for the LSE (one of several made over the years) in an effort to expand its exchange operations across the globe. In looking at the regression output related to this deal (OMX #3), the linear regression equation is y = 43.8609x + 780.7252 and the p- value indicates statistical significance. The coefficient of the x-variable is positive, which is in line with the hypothesis that the target’s (LSE’s) stock price would rise both just before and after the announcement of the deal. This deal was terminated, yet that occurred outside of the dates in our analysis.

On June 23, 2007, the LSE announced its acquisition of Borsa Italiana in order to recognize synergies with the Italian exchange. The regression equation for this deal is y = -5.5133x + 1380.812 and the p-value is under 0.05. The negative x-variable corroborates the hypothesis that the LSE’s stock price should fall in the event it acquires another firm like Borsa Italiana.

34 All deals analyzed had been announced and either completed or terminated. - 11 -

London Stock Exchange Kahn, Sullivan, & von Stackelberg

On December 21, 2009, the LSE acquired Turquoise Trading in order to keep pace with the shifting market in which MTFs were gaining significant share as a result of the MiFID regulations discussed earlier. The linear regression equation in this deal was y = -4.7971x + 747.8652 and the p- value of less than 0.05 indicates that the results are statistically significant. The negative x-variable coefficient is in line with the hypothesis that the acquirer’s stock would fall just before and after a transaction.

More recently, on August 2, 2011, the LSE announced that it would purchase the FSA’s

Transaction Reporting Service which was discussed in the regulatory section. The linear regression for the five days before and after the deal is y = -19.1927x + 1055.872 and the p-value is well below 0.05.

The negative x-variable coefficient indicates that as the days progressed, the LSE’s stock price fell, which was to be expected given that it was the acquirer in the deal.

There were two deals whose regressions were statistically significant and they did not support our hypothesis. The first was the LSE’s acquisition of MillenniumIT in 2009 (described earlier as the Sri

Lankan firm that forms backbone of the LSE’s technology services division). The regression equation for the days surrounding this deal is y = 9.9299x + 789.9483, indicating that the LSE’s stock rose despite it being the acquirer. We saw a similar situation earlier this year with the LSE’s failed acquisition of the

TMX Group, the Canadian exchange that the LSE had hoped to merge with and recognize many synergies. The regression equation in this instance is y = 5.2345x + 874.115, also indicating a positive correlation between time and stock price. We tried to isolate why these two deals may have contradicted the hypothesis, and can only surmise that they were so transformative that investors believed that it would be quite accretive to the LSE. The MillenniumIT deal gave the exchange a super-fast, new trading platform which is a major competitive advantage. The TMX deal would have likely been synergistic as two major exchanges could have combined to form a global powerhouse. Once again, this is just conjecture; we investigated other elements of the deals including their dates and the type of currency used in the transactions (i.e. cash or stock), yet all analyses in this regard were inconclusive.

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London Stock Exchange Kahn, Sullivan, & von Stackelberg

The second regression set we ran sought to test the Synergy Trap Hypothesis over a broader time period of one month prior to the announcement of a merger (Exhibit #3). This line of analysis was performed in an attempt to capture the impact that potentially leaked information or investor speculation regarding an upcoming acquisition announcement had on the LSE as either the target or acquiring firm.

Applying the principles of the Synergy Trap Hypothesis to this theory would imply that if information were leaked to the market in advance of the formal announcement date the target firm would expect to see its stock price increase and the acquiring firm would experience the opposite stock price reaction. In order to test this, we ran a regression of the LSE’s stock price one month before and five days after the announcement of a merger transaction. We then analyzed the results, noting that regressions with p-values less than 0.05 were statistically significant. The x-values in this analysis represent days 0 through 30, and the y-values represent the stock price in British pounds. Regressions that support the Synergy Trap

Hypothesis will have x-variables with a negative sign if LSE were the acquirer and positive x-variables if

LSE is the target of the acquisition.

The results of this regression set, testing stock price movement over a longer time period, yielded the same results as the previous analysis which looked at only five days prior to a deal’s announcement.

Of the eleven deals analyzed, four of the regressions were not statistically significant – OMX #4,

Macquarie, Proquote, and EDX London – and were therefore excluded from our final analysis regarding the applicability of the hypothesis being tested. Five deals were statistically significant and supported the

Synergy Trap Hypothesis. For those transactions in which LSE was in the position of the acquiring firm

(Equity Derivatives, Borsa Italiana, Transaction Reporting Service, and Turquoise), the regression equations for these deals had extremely low p-values and strongly negative slope variables, indicating that in the run up to the announcement date the LSE saw its stock price decline. For the one deal that supports the hypothesis and in which the LSE was the target firm (OMX #3), the results showed a p-value significantly less than 0.05 and a positive slope variable, which confirms the theory that in the month prior to the deal’s announcement the LSE’s stock price increased. Two of the transactions analyzed

(MillenniumIT and TMX) did not support the Synergy Trap Hypothesis. These deals, with the LSE in the

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London Stock Exchange Kahn, Sullivan, & von Stackelberg position of acquiring firm, had a positive impact on the LSE stock price which runs counter to the theory being tested. As previously discussed, the reason for this divergence may be a consequence of the potentially synergistic alliances that would have resulted from these two mergers which resulted in a positive effect on the LSE’s stock price. Although approximately 45% of the LSE acquisition deals tested in this analysis were statistically significant and supported the Synergy Trap Hypothesis, the results are not conclusive enough to confirm the validity of this theory in its application to the London Stock

Exchange’s recent transactions.

Conclusion

The London Stock Exchange is a well-diversified exchange which has relied significantly on growth through mergers and acquisitions over the past several years. Not only has the LSE purchased other firms to complement its existing operations and offerings, it has only been the target of transactions, although none have been completed successfully. Our tests of the Synergy Trap Hypothesis on the LSE’s stock price over two distinct time periods showed that the hypothesis was unreliable, at best, for the LSE.

Our analysis determined that we were unable to definitely prove the hypothesis.

The competitive environment is such that the LSE will likely continue its push to supplement organic growth with acquisitions. From our analysis, we would warn investors not to apply the Synergy

Trap Hypothesis to the London Stock Exchange’s shares as our historical analysis suggests that doing so is not always a winning proposition.

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Data Monitor. London Stock Exchange Group Plc – Company Profile. October 18, 2011. Retrieved from www.datamonitor.com.

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Fidessa Fragmentation Index. Week ending 10/28/11. Retrieved from http://fragmentation.fidessa.com/indexstats/euindexstats/?index=.UKX&indexdesc=FTSE%2010 0®ion=EU.

Financial Services Authority (FSA). London Stock Exchange Mergers Enquiry. Retrieved from http://www.fsa.gov.uk/pubs/other/fsa_submission.pdf.

Financial Services Authority (FSA). FSA enters into an agreement to sell TRS to the London Stock Exchange. August 2, 2011. Retrieved from http://www.fsa.gov.uk/pages/Library/Communication/PR/2011/068.shtml.

London Stock Exchange Group Plc – Annual Report 2011. Retrieved from http://www.londonstockexchangegroup.com/investor-relations/financial-performance/financial- key-documents/lseg-annual-report-2011.pdf.

London Stock Exchange plc. Exchange website. Retrieved from http://www.londonstockexchange.com/home/homepage.htm.

London Stock Exchange. Membership. April 1, 2011. Retrieved from http://www.londonstockexchange.com/traders-and-brokers/membership/faqs/pricing.pdf.

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Vina, Gonzalo. U.K. Scraps FSA in Biggest Bank Overhaul Since 1997. Bloomberg, June 17, 2010. Retrieved from http://www.bloomberg.com/news/2010-06-16/u-k-scraps-fsa-in-biggest-bank- regulation-overhaul-since-1997.html.

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Exhibits

Exhibit 1 – LSE Stock Price Graph, in Great Britain Pounds (GBp) (2001 – 2011)

Source: Bloomberg.

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Exhibit 2 – LSE Regression Set #2: 5 days prior to M&A announcement and 5 days after

Summary of Regression Results

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2-A

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2-B

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2-C

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2-D

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2-E

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2-F

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2-G

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2-H

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2-I

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2-J

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2-K

Source: Yahoo! Finance.

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Exhibit 3 – LSE Regression Set #1: 1 month prior to M&A announcement and 5 days after

Summary of Regression Results

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3-A

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3-B

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3-C

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3-D

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3-E

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3-F

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3-G

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3-H

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3-I

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3-J

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3-K

Source: Yahoo! Finance.

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Exhibit 4 – LSE Acquisitions Details

Borsa Italiana

EDX London

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Equity Derivatives Ops

Macquarie

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MillenniumIT

OMX #3

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OMX #4

Proquote

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TMX

Transaction Reporting Service

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Turquoise

Source: Bloomberg.

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“The authors of this paper hereby give permission to Professor Michael Goldstein to distribute this paper by hard copy, to put it on reserve at Horn Library at Babson College, or to post a PDF version of this paper on the internet.”

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