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DVB Scene – Issue 57

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DVB Scene – Issue 57 MARCH 2021 DVBSCENE ISSUE 57 Shoot for the stars with DVB-TA 4 7 9 14 DVBSCENE Ready for the challenge? CONTENTS • MARCH 2021 A year has passed since COVID-19 began to turn our 5 From the DVB Chair world upside down. The pandemic has been a disaster for human 6 Developing the DVB-I reference client: an society and the global economy unexpectedly adventurous journey – Juha but, even amid so much hardship, Jokia (Sofia Digital) one must say that this period has 7 Enabling enhanced linear TV experiences with presented a golden opportunity for DVB-I – Jan Müller (Dolby) video and media. Opportunities tend to arise 8 Why specify new video codecs in DVB? – Jan when there is a challenge to be Outters (SES) & Jason Power (Dolby) met, and our industry has seen, 9 DVB Native IP: fast track to DTH 2.0? – Jean- inter alia, a tremendous increase Claude Sachot (Broadpeak) in viewership, along with a shift in consumption patterns. A 10 Targeted Advertising: from specification to huge amount of work has been implementation – Stefano Braghieri (Mediaset) Emily Dubs undertaken behind the scenes to Head of Technology, DVB Project 12 A leap forward in TV advertising efficiency – successfully handle this sudden Paola Colombo (Publitalia ‘80) disruption. 13 New V&V test package for DVB-S2X beam Some DVB Members have been the specificities of each. hopping – Avi Freedman (Satixfy) instrumental in accelerating a In this way, one could say that shift, working hard to achieve in DVB is now shifting its focus 14 An oral history of the birth of DVB Simulcrypt the space of a few months what towards the service as opposed 16 DVB-HB: an in-home bridge from broadcast to would have normally taken a to the physical layer. In today’s IP – Davide Milanesio (Rai) couple of years, while still actively fragmented landscape, metadata is contributing to DVB’s work. the ‘intelligence’ aspect of media 17 Mission accomplished: Russia’s massive Indeed, in this context, more than and needs to be leveraged. DVB-I analogue switch-off project – Andrey ever, the value of open standards is is a first approach, building on Chernikov (RTRN) acknowledged. Standards are the ETSI TS 103 770 that defines the 18 New DVB solutions for a post-pandemic most efficient way both to deploy mechanisms for internet-based world? – David Wood (EBU Technology and new technologies at scale and service discovery. This is now Innovation) monetize content. This is borne being complemented by the Native out, for instance, in article from IP work (see page 9) that further 19 Ofcom shines a light on technology futures for Mediaset on page 10 related to reflects this move towards IP- media – Simon Parnall (Ofcom) the forthcoming market launch centric solutions and the service Published by the DVB Project Office, of standards-based targeted layer. c/o European Broadcasting Union, advertisting, implementing DVB- Our Members are thus now 17a Ancienne Route, TA and HbbTV-TA. defining the tools required CH-1218 Grand Saconnex, Switzerland. to get through this long SEAMLESS FRAGMENTATION transitional phase, where multiple Editorial Board: Peter MacAvock, I believe that DVB retains a combinations of networks, Eva Markvoort, Emily Dubs, Elfed Howells. critical role in today’s standards platforms and devices must Editor: Eoghan O’Sullivan ([email protected]) landscape, being at the forefront coexist, delivering an ever- All rights reserved. No part of this publication may be of the convergence of regular growing content offer. From this reproduced without prior consent of the publisher. All broadcast with broadband and 5G fragmented ecosystem, viewers content correct at time of printing. © DVB 2020. media delivery. In fact, rather than expect a seamless and unified The views expressed in this newsletter are those of convergence, I would say it’s more experience, while operators in the individual DVB Members or guests and are not about sharing the strengths of the turn, want to ensure prominence necessarily the views of the DVB Project Office or various types of network, allowing for their services! All of this adds Steering Board. a seamless use of any of them. up to a challenging and ambitious DVB is defining the solutions mandate for the DVB Project. DVB and the DVB logo marks are registered trademarks of the DVB Project. Certain other product that will allow content – from Needless to say, contributions names, brand names and company names may be prime-time fiction and live events from the wider membership – trademarks or designations of their respective owners. to the long tail – to be seamlessly including those who have not been Printed by Graphius. delivered through multiple actively involved in recent years or Cover photo: Mari Guti/iStockphoto networks, taking full advantage of perhaps ever – are essential. Location icon by Pngtree To subscribe to DVB Scene free of charge visit: www.dvb.org/dvb-scene 2 www.dvb.org • member.dvb.org • www.dvbworld.org • www.dvbservices.com DVB News NEW & UPDATED SPECIFICATIONS Below we list DVB documents published since the last issue of DVB Scene. They include the first ETSI- published versions of DVB-I, DVB-MABR and DVB- TA, as well as the BlueBook publication of DVB-HB. ETSI TS 103 769 V1.1.1 DVB BlueBook A083-2r2 (Draft EN 302 307-2 Adaptive media streaming over IP multicast (November 2020) V1.3.1): Second generation framing structure, channel coding and ETSI TS 103 770 V1.1.1: modulation systems for Broadcasting, Interactive Services, Service Discovery and Programme Metadata for DVB-I News Gathering and other broadband satellite applications; Part (November 2020) 2: DVB-S2 Extensions (DVB-S2X) (February 2021) ETSI TS 103 752-2 V1.1.1: DVB BlueBook A178-1r1 (Draft TS 103 752-1 Dynamic substitution of content in linear broadcast: interfacing V1.2.1): an advert decisioning service and optimal preparation [DVB- Dynamic substitution of content in linear broadcast: carriage TA, part 2] (December 2020) and signalling of placement opportunity information in DVB ETSI TR 102 376-2 V1.2.1: Transport Streams [DVB-TA, part 1] (February 2021) Implementation guidelines for the second generation system for DVB BlueBook A179: Broadcasting, Interactive Services, News Gathering and other Service discovery and delivery protocols for a DVB Home broadband satellite applications; Part 2: S2 Extensions (DVB- Broadcast system [DVB-HB] (February 2021) S2X) (January 2021) All available from: dvb.org/specifications DVB BlueBook A001r17 (Draft TS 101 154 V2.7.1): Specification for the use of Video and Audio Coding in Broadcast and Broadband Applications (February 2021) NEW DVB MEMBERS Find out how to join the DVB Project by visiting: dvb.org/join Quadrille, based in Paris, is an Synaptics Inc, headquartered in Twise SAS, based in the south of France, independent software and service provider California, develops integrated circuits for specializes in the development of secured specializing in over-the-air content user interface solutions, with differentiated solutions for the digital pay-TV market, delivery. Its multicast solutions target technologies in touch, display and mostly for products such as CI Plus real-world requirements in industries biometrics that can be combined with a conditional access modules (in both USB as diverse as media, entertainment, new generation of advanced connectivity and PCMCIA form factors). Its mission transportation, and public and military and AI-enhanced video, audio, speech and is to provide flexible turnkey solutions infrastructures. (www.quadrille.fr) security processing. (www.synaptics.com) compliant with any environment and respecting the operators’ standards. “For Quadrille, joining the DVB “The network of DVB Members and (www.twise.fr) Project was a priority as we the associated access to digital media increasingly focus on using IP delivery insights complement the “The ultimate goal is to contribute multicast technologies to deliver increasing focus and commitment of to the CM / TM groups for CI Plus, any kind of content over broadcast Synaptics to continued technological which is our core business, and to encourage new DVB initiatives to networks.” Xavier Battas, CEO innovation at the edge.” Nick Dunn, Senior Director of Marketing, Multimedia build our future.” Xavier Teil, President SOC DVB SCENE | MARCH 2021 3 Did you miss this showcase of DVB’s next gen specs? A year without trade shows meant Thanks to all our exhibitors: a year without those landmark ATEME, Broadpeak, Dolby, ENENSYS events that provide a focal point Technologies, Google, Harmonic, for driving industry innovation Kineton, OnScreen Publishing, forward and without an opportunity OTT Broadcast, Sofia Digital, TPV to demonstrate the latest DVB Technology, Unified Streaming, specifications in action. To fill this gap, Verance, and Viaccess-Orca. the DVB Project Office put together The morning session is available to the inaugural DVB DEMOS event on watch on demand. Just visit the event 26 November. page, where you’ll also find direct links A word from It was a little different in the way to each exhibitor’s section: dvb.org/ the PCM chair it combined two distinct blocks: demos2020 ELFED HOWELLS (HISILICON / HUAWEI) the morning offered a two-hour The stream ends with a wrap- live stream where each of the 15 up from DVB Head of Technology In January 2021, with pride and “exhibitors” presented short, sharp Emily Dubs. She explains how the excitement, I took up my new role demos of products and services that aforementioned new DVB specs, along as the chair of the PCM. I’ve been implement the newest DVB specs with ongoing work on Native IP and overwhelmed by the support received (DVB-I, DVB-DASH, DVB-MABR and 5G, will come together to create a new from our group, and the increase in DVB-TA). And then, in the afternoon, unified future for media delivery.
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