TAKING the Tended Tour As the Opener for Oasis and Most Sign Ficantly, the Gle "Put Your Money Where Your Mouth Is" Was Featured in Death of the Cesters' Father
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L J Brothers In Rhyme All In Good Time Memory Lane Fresh Ingredients Reality Bytes The rise of Puerto Ste'e Holy's long Amy Grant revisits a Skillet seeks active Duran Duran to rock Rico's Calle 13 wait for another No. 1 vintage concert rock crossover digital destination OCTOBER 14, 2006 BY BRIAN GARRITY dos; Brookfield, Mass.; Los Angeles; and Melbourne. But the This time out, Atlantic has lined up another big -name process was repeatedly challenged Ey personal demons, an ex- sponsor to launch the album: Verizon Wireless. First sin- TAKING THE tended tour as the opener for Oasis and most sign ficantly, the gle "Put Your Money Where Your Mouth Is" was featured in death of the Cesters' father. a campaign to launch the wireless carrier's new music phone, "We were falling apart at the seams at that time," Cester says. the Chocolate. HARD WAY "It really complicated things. We had to re- evaluate and think Meanwhile, radio traction is building for the single, which Jet Overcomes Death, Delays To Craft about what was important to us." is No. 7 on Billboard's Modern Rock chart this issue. The track, Sophomore Album The members of Jet finally turned the corner earlier this spring which was locked up as a limited -time exclusive through Veri- when they resumed recording in Los .Angeles with producer Dave zon, sold more than 5,000 downloads in its first week after being Chris Cester is annoyed. The drummer fcr Australian rock Sardy, who was also behind the boards for the band's debut. released to iTunes and other digital retailers. outfit Jet is on the phone while he walks the streets of New "They got to a point where they were just hitting it Finish- Atlantic is trying to give the band a bigger presence online York. It's the day after the band's sold -out Ferforman =e at ing the album was a cathartic experience for them," says Dave than it had the last time out. To that end, the label has set up a Manhattan's Irving Plaza, and he can't go for more than a Venable, VP of marketing and artist development at ,tlantic. dedicated Jet channel on YouTube, partnered with MySpace on moment or two without being interrupted by another call Jet's time on the road with Oasis dearly made an impression. an artist page and a secret show promotion, and supplied Ama- coming in or being drowned out by the wails of horns and While the band continue to mine :he influence of hard rock zon with exclusive video footage of the band. Jet is also being sirens rushing past him. acts like AC /DC, tracks like " L'esprit D'escalier," "Bring It On featured in MTV's "Spankin' Free Music Week" initiative and "When a band is really working, they are ignoring the out- Back" and the title track suggest a sound that woildn't be out Clear Channel's "Stripped." side world completely," he says between curses at his call wait- of place amid the catalog of Oasis' Gallagher brothers. "We're not taking anything for granted," Venable says. ing and the New York bustle. "We're full of confidence ani not With a finished product finally it hand, Atlanti: ar_i Jet face "They've been gone close to two years. Not only do we need to listening to anyone." the challenge of living up to the success they enjoyed with the be aggressively taking this album out, but we have to be aggres- But for a band that doesn't like distractions, Jet has had plenty band's debut. "Get Born" -one of the big rock success stories sive in reasserting the brand of this band." of them to deal with in the making of its sophomore Atlantic of 2004 -has sold more than 1.6 million units in the United Just how much of a sales pop this translates into during the album, "Shine On," which dropped Oct. 3. States, according to Nielsen SoundScan, and more than 3 mil- first week of release remains to be seen. Despite its radio hits The fourpiece -which also includes frcnt_nan Nic Lester lion worldwide, according to the label. The album spawned and platinum status, "Get Born" never sold more than 43,000 (Chris' brother), bassist Mark Wilson and guitarist Cam Mun_ey- three radio hits -"Are You Gonna Be My Girl,' "Cold Hard units in a given week. spent more than a year in fits and starts trying to write and r-ncord Bitch" and "Look What You've Dore." "Are You Gonna Be My For his part, Cester says he is happy to grind out success. "We're the follow -up to the group's 2003 hreakout 'Get Born." Girl" had the added bonus of being included in a hi_h- profile all about being persistent and not taking 'no' for an answer," he During that time, the band held writing sessions in Barba- iTunes commercial. says. "You just have to keep coming." I OCTOBER 14, 2006 www.billboard.biz I 53 www.americanradiohistory.com.