May 13, 2016

Immersion and Thumbkandi Launch First-Ever Tactile Animated Emoji and Sticker Collection Featuring Club América Soccer Club

Fans can now feel headers, kicks and blocks from their favorite team

SAN JOSE, Calif.--(BUSINESS WIRE)-- Immersion Corporation (NASDAQ:IMMR), the leading developer and licensor of touch feedback technology, and Thumbkandi, a global messaging and fan engagement platform, today launched a new interactive messaging experience with Immersion's TouchSense® technology. Together, the two companies have released a collection of tactile animated emoji and video stickers, featuring Club América - the premier soccer team from - that enables fans to feel the action in the mobile messaging app as players kick, juggle soccer balls, block and score.

The collection, celebrating Club América's standings in the Mexican Liga championship and its recent title in CONCACAF Champion's League, has been released to thank fans and get them ready to show their support for the pursuit of the championship title. Fans can access the collection by downloading the free Thumbkandi app, available for supported android version, on Google Play. Once they have connected with their friends, they will be able to purchase and send emoji or stickers that feel like the physical action of the animated image, such as the soft swooshing sensation of the ball hitting the back of the net versus a hard metal feeling when the ball reflects off the goal post. The collection features a variety of animated emoji and stickers designed with this type of tactile sensation.

"Thumbkandi and Club América are the first to launch this exciting new experience with touch for their fans," said Sergio De Acha, regional head for /Europe at Immersion. "Messaging and social media have successfully brought people together in digital media. The collection of stickers, made with Immersion's TouchSense technology, creates a more engaging experience on Thumbkandi's messaging service and lets Club América give fans a personal experience with its brand."

"We have some of the most loyal fans in soccer, and we are constantly looking for ways to engage them with unique and meaningful experiences," said Patricia Marchak, international director of Club América. "We always embrace the latest technology to bring the fans closer to the team, and this collaboration with Immersion and Thumbkandi lets us offer this first- of-its-kind experience to our global fan base."

"Fan engagement through the Thumbkandi messaging platform brings global sports communities together," said John Litz, the founder and CEO of Thumbkandi. "Club América was the first to recognize the value that our platform provides in engaging its fans with branded emoji and stickers. We're thrilled to help Club América and the global soccer community broaden its engagement and adopt Immersion's technology to offer soccer fans a deeper connection, the ability to share their experiences and express their emotions with the sense of touch."

More information on the collaboration between Immersion, Thumbkandi and Club América can be found at: www.immersion.com/thumbkandi.

About Club América (http://www.clubamerica.com.mx/)

Club América's 100-year history has been marked by unparalleled achievements. Some of the most recent triumphs include consistently making it to the , Finals and winning the championship of Liga MX consecutively in 2013 and 2014. This was the Aguila's 12th title, making them the most winning Club in Liga MX history. Additionally, in 2015 Club América won the CONCACAF Champions League. Their fan following continues to expand across both Mexico and the , as the Club consistently claims some of the highest Liga MX TV ratings and attendance across both countries. Recently, the Club was crowned once again as Champion of the 2016 CONCACAF Champions League and stands at the top of the standings of the current Torneo de Clausura 2016 in Liga MX.

About Thumbkandi (https://www.facebook.com/Thumbkandi)

Headquartered in San Francisco, Thumbkandi is a free global messaging fan engagement platform available in 156 countries on all android and iOS devices. Thumbkandi provides fans unique fun ways to engage more intimately with their favorite sports teams and athletes in the messaging space. Expanding rapidly both domestically and internationally, Thumbkandi brings fans across the globe together, installed in 133 countries within Thumbkandi's first 30 days of launch. About Immersion (www.immersion.com)

Founded in 1993, Immersion (NASDAQ:IMMR) is the leading innovator in haptic technology. The company's touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion's high-fidelity haptic systems, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games and videos; restore "mechanical" feel by providing intuitive and unmistakable confirmation; may improve safety by reducing distractions while driving; provide realistic touch feedback when performing robotic medical procedures and training simulations; and expand usability when audio and visual feedback are ineffective. Immersion's technology has been adopted in 3 billion digital devices, and provides haptics in mobile phone, automotive, gaming, medical, and consumer electronics products from world-class companies. With over 2,200 issued or pending patents in the U.S., China and other countries, Immersion helps bring the digital universe to life. Learn more at www.immersion.com.

Forward-looking Statements

This press release contains "forward-looking statements" that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.

All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to statements regarding Thumbkandi, Club América, the use of Immersion's TouchSense technology by Thumbkandi and Club América, and the impact of the use of Immersion's TouchSense technology in mobile messaging applications.

Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to: unanticipated difficulties and challenges encountered in product development efforts (including with respect to Immersion's TouchSense technology) by Immersion and its licensees; unanticipated difficulties and challenges encountered in implementation efforts by Immersion's licensees; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve adoption of or commercial demand for Immersion's products or third party products incorporating Immersion's technologies; and lack of market demand for Immersion's technologies. Many of these risks and uncertainties are beyond the control of Immersion.

For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion's most current Form 10-K, and Form 10-Q, both of which are on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion's beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release.

Immersion, the Immersion logo, and TouchSense are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.

(IMMR - C)

View source version on businesswire.com: http://www.businesswire.com/news/home/20160513005172/en/

Media Inquiries: Edelman Colleen Kuhn, 650-762-2804 [email protected] or Investor Inquires: The Blueshirt Group Jennifer Jarman, +1-415-217-5866 [email protected]

Source: Immersion Corporation

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