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Privacy Notice–United States and Canada for Our Customers in the United States and Canada

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Privacy Notice–United States and Canada for Our Customers in the United States and Canada Privacy Notice–United States and Canada For our customers in the United States and Canada Effective Date: January 1, 2020 Whirlpool Corporation, Whirlpool Canada LP, and their brands, which include Whirlpool®, Maytag®, KitchenAid®, Jenn-Air®, Amana®, Gladiator®, Roper®, Estate®, Yummly®, EveryDrop®,Swash®, Inglis®, Affresh®, and Speed Queen (Canada only) (together “Whirlpool”, “we” or “us”), values your trust. This ™ Privacy Notice describes how Whirlpool will collect, use, and share Personal Information (defined below) in locations where this notice is posted, including on websites and apps (each, a “Website” or “App”), as well as our smart appliances that connect to the Internet through the Apps using Whirlpool’s cloud-based services (“Smart Appliances”). By using a Website, App, or Smart Appliance (each, a “Service”), you acknowledge the collection, use, and disclosure of your information as described in this Privacy Notice. Some of our other services or offerings may be governed by their own privacy notices, which we share with you through those services or offerings. This Privacy Notice is not a contract and does not create any legal rights or obligations. Summary of Key Provisions: ​ INFORMATION WE COLLECT AND OUR USE OF TRACKING TECHNOLOGIES: We collect information you provide to us directly and also collect information about your activities when you use our Services. We may also receive information about you from other parties. For example, we may collect your contact information, payment and billing information, Whirlpool account information, preferences, purchase history, location, and product and ownership information. We may also collect your IP address, Smart Appliance ID, the type of browser and operating system you use, your navigation through our Services, and other information about your use of our Services. We may also collect images, audio, and video you submit or allow the Smart Appliances or Apps to capture. We or our vendors may use cookies and other tracking technologies to recognize you when you visit our Websites. HOW WE USE INFORMATION: We use your information for our business purposes. For example, we use your information to operate and improve our products and services, understand your interests, respond to your requests or questions, confirm and fulfill your order, provide customer service, provide product maintenance and troubleshooting, verify your requests, manage security and prevent fraud or criminal activity, send you marketing communications, and for other purposes we may notify you of from time to time. DATA SHARING: We may share your Personal Information with our affiliates, our service providers, our business and marketing partners, to comply with laws, to protect ourselves or enforce our rights, in connection with a business transfer, or in other situations where we provide you with notice. Cookies and tracking technologies are used on our Services, which allows us, advertising networks, social media companies, and other providers to place or display ads relevant to you on our Services, as well as on other websites, apps, services, or devices you may use. Otherwise, we will only share Personal Information with unaffiliated parties for their direct marketing purposes with your consent. INTEREST-BASED ADVERTISING: We use cookies and other technologies to recognize you on unaffiliated party websites so that we can display targeted ads and other content that is tailored to your interests. We adhere to the DAA’s Self-Regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance (DAA). You can opt-out of interest-based advertising by visiting http://www.aboutads.info/choices/ (U.S. residents) or https://youradchoices.ca/en/tools ​ ​ (Canadian residents). Our Websites may also allow you to manage your cookie preferences. YOUR RIGHTS: You may opt-out of receiving marketing messages from us by contacting our Privacy Office or by using the unsubscribe link in our emails. You may correct your information or delete your account using the account settings on this Website or App. If you are a California resident, you have the right to request access to certain information we collected about you, request deletion of your Personal Information (subject to certain exceptions), and request to opt-out of the “sale” (as defined under California law) of your Personal Information. DATA SECURITY: We take reasonable steps to protect your information, but please be aware that no transmission of information over the Internet is 100% secure. SERVICES FROM OTHER PARTIES: Our Services may contain links to websites or apps owned by other companies. We recommend that you carefully review their privacy notices. USE BY CHILDREN: Our Services are not directed to children under the age of 18. EU-U.S. PRIVACY SHIELD AND SWISS-U.S. PRIVACY SHIELD: Whirlpool complies with the Privacy Shield Principles for all onward transfers of personal data from the EU and Switzerland, including the onward transfer liability provisions. UPDATES TO THIS PRIVACY NOTICE: Please review the “Effective Date” at the top of this page to determine when this Notice was last revised. Contact us: You may contact us by email at [email protected], or by mail at Chief Privacy Officer, Whirlpool Corporation, 2000 N. M-63, MD 2533, Benton Harbor, MI 49022 U.S.A. You may also contact us using the toll free number or web form available on the Contact Us page of ​ ​ our websites. I. INFORMATION WE COLLECT We collect two types of information: Personal Information and Other Information. “Personal Information” is information that can be used to identify or is reasonably linkable to you as an individual, and may include Usage Information. “Other Information” is information that is not reasonably linkable to an identifiable individual, including information that has been de-identified or aggregated. PERSONAL INFORMATION 1. Information you provide directly to us You may provide your Personal Information in a variety of situations, including when you sign up for a Whirlpool account, contact us, sign up to receive communications from us, purchase a product or service, submit your product registration, submit a customer service request, enter a sweepstakes or contest entry, provide us feedback or survey responses, or otherwise use any of the Services. Personal Information you provide may include: ● Contact information, such as your name, email address, mailing address, social media information, phone number, etc. ​ ​ ● Billing and payment information, such as your credit card number and billing address ● Whirlpool account information, including your user name, account number, and password ● Product and ownership information and purchase history ● Preferences, such as product wish lists, order history, and marketing preferences ● Feedback about our products and services ● Other information that you choose to share with us We also may give you the option of submitting Personal Information, such as email address, of other individuals so we can send them invitations to use the Services (for example, to let them connect to your Smart Appliance). Our Apps and Smart Appliances may collect images, video, audio, or other content. For example, a Smart Appliance might capture images of your food to recognize and automatically cook it, you might submit photos of suspected product issues so that we can help you resolve them, or you might tell us what cooking or laundry task you are performing so we can offer you customized tips. We might also collect information from you to help us improve our products and services. 2. Usage Information Whirlpool, our business partners, and our service providers may use technologies that collect information about how you interact with our Services, emails, advertising, and content ("Usage Information"). Usage Information may include: (i) your device ID and IP address, which is a unique set of numbers assigned to your computer by your Internet Service Provider (ISP); (ii) the type of browser and operating system you use; (iii) your Smart Appliance ID, serial and part numbers, and the IP address of your home router when you connect a Smart Appliance to our network; (iv) the physical location of your device or Smart Appliance (as determined, for example, using satellite, cell phone tower, and WiFi signals); and (v) other information about your online session, such as the URL you came from to get to our Websites and the date and time you visited our Websites or used our Apps. After you connect your Smart Appliance to our network, we may automatically collect information from the Smart Appliance on a periodic basis, including status (such as whether the Smart Appliance is off or on, and details about the cycle or function it is performing), instructions that have been entered on the Smart Appliance, and aspects of its environment that may affect how it operates (such as input voltage, signal strength, and air temperature). We may track and collect App usage data, such as the date and time the App access our servers, what information has been downloaded to the App, and the instructions that are transmitted to the Smart Appliance. The technologies used to collect Usage Information include but are not limited to: Cookies. A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. ​ ​ We use cookies to improve your experience on our Websites, such as to allow you to return to the Website more easily, hold your shopping cart, or save your language preferences. Our service providers and business partners may also use cookies and other tracking technologies to collect information from visitors to our Websites. We use both session ID cookies and persistent cookies: ● A session ID cookie expires when you close your browser. We use session cookies to make it easier for you to navigate our Websites. ● A persistent cookie remains on your hard drive for an extended period of time. We set a persistent cookie to store your account settings so we can identify you the next time you visit or enable some functions on our Websites.
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