Spring Break Houston 2018 TRAFFIC CLOSURES, DRIVING DIRECTIONS & COMMUNICATIONS STRATEGIES Spring Break Houston 2018 2 Meeting Agenda
I. Welcome II. Traffic Closures (PWE & HPD) III. New Construction Projects I. Zoo Habitat Project II. Other IV. Parking Map V. Driving Directions I. TXDot Dynamic Messages Signs (DMS) II. Other DMS VI. Communications Strategies VII. Questions 3 2018 Dates
Conroe and Woodlands (North); Galveston (South); Katy (West), Goose Creek (East): Saturday, March 10 - Sunday, March 18, 2018 Houston ISD and Metro Area (including Universities): Saturday, March 10 - Sunday, March 18, 2018 Traffic Closures 4
Phase I – implemented immediately Hermann Park Drive (southbound) closed at Caroline
Phase II – implemented after park parking reaches capacity Hermann Park Drive (southbound) closed at Fannin Hermann Park Drive (northbound) closed at Cambridge
Phase III – implemented based on traffic pattern Cambridge (northbound) closed at MacGregor (NOTE: access for emergency vehicles, TMC Shuttle and Metro buses) Traffic Closures 5 6 TMC Parking & Availability
03/10 - 03/18 • SL Lot C • SE Lot - South East Visitor Lot 7 Centennial Gardens Parking LOT C • 1500 Hermann Drive (Between Crawford & Jackson) Driving Directions TX-288 North & South 8 TX-288 S
Museum District
Exit Southmore St / Calumet St / Binz St and take Southmore or Binz west
Hermann Park / Zoo
Exit N MacGregor Way / S MacGregor Way and take MacGregor / Braeswood west for parking in the TMC or take MacGregor west and Almeda north for parking in Midtown / Downtown
TMC
Exit Holcombe Blvd / Old Spanish Trail and take Holcombe west
HLSR (Rodeo)
Exit Holcombe Blvd / Old Spanish Trail and take Old Spanish Trail west
TX-288 N
HLSR (Rodeo)
Exit Yellowstone Blvd and take Old Spanish Trail west
TMC
Exit Yellowstone Blvd and take Holcombe west
Hermann Park / Zoo
Exit N MacGregor Way / S MacGregor Way and take MacGregor / Braeswood west for parking in the TMC or take MacGregor west and Almeda north for parking in Midtown / Downtown
Museum District
Exit Binz St / Calumet St and take Binz west Driving Directions 9 I-610 & TX-288
I-610 E
HLSR (Rodeo)
Exit 1C Kirby Drive or Exit 1B Fannin St and proceed north
Merge onto TX-288 N and Exit Yellowstone Blvd and take Old Spanish Trail west
TMC
Merge onto TX-288 N and Exit Yellowstone Blvd and take Holcombe west
Exit Main, head north, cross Holcombe to John Freeman Blvd
Hermann Park / Zoo
Merge onto TX-288 N and Exit N MacGregor Way / S MacGregor Way and take MacGregor / Braeswood west for parking in the TMC or take MacGregor west and Almeda north for parking in Midtown / Downtown
Museum District
Merge onto TX-288 N and Exit Binz St / Calumet St and take Binz west
I-610 W
HLSR (Rodeo)
Exit 1B Fannin St or Exit 1C Kirby Drive and proceed north Driving Directions 10 US 59 North
US-59 N
Museum District
Exit Main St and proceed south to Southmore
Merge onto TX-288 S and Exit Southmore St / Calumet St / Binz St and take Southmore or Binz west
Hermann Park / Zoo
Exit Richmond Ave / Downtown for parking in Midtown / Downtown
Merge onto TX-288 S and Exit N MacGregor Way / S MacGregor Way and take MacGregor / Braeswood west for parking in the TMC or take MacGregor west and Almeda north for parking in Midtown / Downtown
TMC
Merge onto TX-288 S and Exit Holcombe Blvd / Old Spanish Trail and take Holcombe west
HLSR (Rodeo)
Merge onto TX-288 S and Exit Holcombe Blvd / Old Spanish Trail and take Old Spanish Trail west
Merge on TX-288 S and onto I-610 W and Exit 1B Fannin St, Exit 1C Kirby Drive or Main St and proceed north Driving Directions 11 US 59 South US-59 S
Hermann Park / Zoo
Merge onto TX-288 S and Exit N MacGregor Way / S MacGregor Way and take MacGregor / Braeswood west for parking in the TMC or take MacGregor west and Almeda north for parking in Midtown / Downtown
Museum District
Exit Fannin St and proceed south
Merge onto TX-288 S and Exit Southmore St / Calumet St / Binz St and take Southmore or Binz west
TMC
Merge onto TX-288 S and Exit Holcombe Blvd / Old Spanish Trail and take Holcombe west
HLSR (Rodeo)
Merge onto TX-288 S and Exit Holcombe Blvd / Old Spanish Trail and take Old Spanish Trail west
Merge on TX-288 S and onto I-610 W and Exit 1B Fannin St, Exit 1C Kirby Drive or Main St. and proceed north Traffic Control Plan 12 Traffic Control Plan 13 14 Communications Strategy KEY MESSAGING, PRESS KITS, PRESS CONFERENCE & MEDIA OUTREACH Key Messaging 15
Spring Break Houston attracts an average of more than 350,000 people daily The City of Houston and stakeholders created a successful plan back in 2012 that included driving directions and a parking plan to best navigate travel to Spring Break Houston destinations Ride METRORail to add to the ease of accessing highlighted destinations – HLSR, Hermann Park / Houston Zoo & Houston Museum District For recommended and updated driving directions and parking information visit houstontx.gov or houstonspecialevents.org Press Kits 16
General press release incorporating Spring Break statistics and facts Recommended driving directions and parking – step-by-step guide with map(s) Programming highlights from key attractions Each partner has the opportunity to provide individual press releases/packets to include in press kit distributed at press conference – both print and digital press kits to be distributed Press Conference 17
Attraction highlights due to DPWPR by 5:00 p.m. on Wednesday, February 28, 2018. Press conference will be held on Tuesday, March 6, 2018 at 9:30 a.m. at the Hermann Park Reflection Pool in Lindsay Plaza, across from the Sam Houston Monument in Hermann Park (weather permitting) Media advisory to be distributed prior to press conference Press kit to be distributed to all attending media Digital press kit to be distributed to all remaining media directly following press conference Media Outreach 18
DPWPR will pitch stories to local broadcast (Radio + TV) outlets with in-person appearances (TBD) following the press conference targeting traffic and weather reporters DPWPR will work with local print and online media for stories to run following the press conference, target outlets include: local newspapers and top local online news outlets Distribute map and recommended parking instructions to determined entities as well as all participating stakeholders for internal and external distribution 19
THANK YOU