hapPENNingsDec 2009 | Jan 2010 THE PENN CLUB OF NEW YORK Social Media 102 | Monday, January 11th, 7:00 p.m. Back by popular compelling online editorial and building meaningful demand! In this panel, we’ll discuss specific features user experiences. In her current role at HUGE, she of social networks that are particularly useful to has worked with clients like NBC’s iVillage and generate business. How has growing your business Electrolux to build business value through online online worked in practice across various fields content. HUGE, a digital agency based in Brooklyn, like real estate and law? How do you separate specializes in user-centered research, design, technol- your personal online presence? And, maybe most ogy, and marketing. Jennifer began her career at The- importantly, how do you manage the time you spend Ladders.com, a job search and employment website In This devoted to social media? Come hear experts speak exclusively serving the $100k+ market. 2 General Manager’s Corner about how they have leveraged social networks to Allison Mooney, Director of Trends & Insights, Issue increase business. If you came to the last one, come to Omnicom’s Mobile Behavior Unit: Allison Mooney 2 Annual Holiday Party this one, too! We’ve got a whole new panel bringing manages the Omnicom Mobile Behavior unit’s R&D different experiences and new information! lab, leads behavioral research efforts, and guides 3 Speed Dating Eric Barron, The Ability Project: thinking on youth trends, mobile innovations, and 3 Class Happy Hours Eric Barron is president and founder consumer behavior. She also started and currently of The Ability Project, a career and runs NextGreatThing.com, which now has readers 6 Pink Slip Tuesday professional development firm based in over 400 cities around the world. She is also a in NYC. Eric speaks at colleges, frequent contributor to AdAge. 7 Children’s Luncheon Buffet corporations, and career events across Avi Savar, Big Fuel Communications: Avi Savar is 7 Wine Dinner the country covering such topics as: the is the founder & CEO of Big Fuel Communica- communication and interpersonal skills, networking, tions, a full-service marketing and communications HapPENNings Calendar leadership, and personal branding. He’s known as a great company based in New York that takes brands from teacher and motivator with infectious positive energy. Content To Commerce©. Avi is also the chairman of Jennifer Machiaverna, C’ 04, formerly of TheLad- UJA Federation’s Young Entertainment, Media and ders.com, currently at HUGE: Jennifer Machiav- Communication Division. ARTICLE See at a glance what each erna is a content strategist who focuses on creating Social Media 102 continues on page 2 ICONS article means for you! Grit! Perseverance and Inter-Ivy Stand-Up Comedy Networking Drinks Passion for Long-Term Night! | Learning Dining Goals | Monday, January 25th, 7:00 p.m. For one night, the Penn Club transforms into a show- Wednesday, January 20th, 6:30 p.m. We welcome Penn case of New York’s top stand-up Healthy Snacks Psychology Professor Angela Lee comedy talent. Come to the club to Duckworth, G’03, GR’06, for a see some of the city’s funniest and presentation on Grit: Perseverance Entertainment smartest comedians. It’s all good and Passion for Long-term Goals. clean fun, so don’t be scared to Grit distinguishes top performers bring your officemates (or even your Restaurant Week at the Penn Club from their equally talented peers. boss!) After the show the comedians will stick around Tuesday January 19th through Friday During this event, Professor Duck- for a meet-and-greet. Featuring a fresh lineup of January 29th. worth will review the role of grit in topnotch comics and hosted by Ricky Butler. Ricky It’s cold outside! Warm yourself up by determining achievement and explore how grit can be hustled his way to over 5 million video views on You- treat yourself to the Main Dining Room’s precisely measured, its relation to measures of talent, January special! The Penn Club will be Tube (showmanROT) and has been doing stand-up and what seems to contribute to its development. serving delicious deals for two weeks since moving to NYC from LA three years ago. honoring NYC Restaurant Week pricing! Dr. Angela Duckworth received her MA and PhD $45 plus tax and service charge per member and $55 Our chef has prepared a mouth watering in Psychology. Her dissertation work was on Positive plus tax and service charge per guest by January 22nd at three course menu that will satisfy your Psychology with Dr. Martin Seligman. tastebuds and your wallet! Lunch is $24.07 noon, $55 plus tax and service charge for member walk- $15 per member and $30 per guest by January 19th at and dinner is just $35. Beverages, taxes, ins and $65 plus tax and service charge for guest walk- and gratuities not included. noon. $25 per member and $40 per guest walk-in. ins. Cover includes two drinks, bar snacks, and show. All programs require written reservations. Please mail, fax (212.403.6621), e-mail ([email protected]), or register on the Web site (www.pennclub.org) to reserve. E-mail [email protected] only for questions about events. 1 Let me be among the first to wish each and every one of Burns-Franklin Connection.” In the course of three pages, you a Happy New Year, 2010. I do hope it will be a healthy, the writer manages to point out that though their lives happy and prosperous one for all. For me, the advent of the overlapped, they never met one another. Their only physi- New Year always brings a sense of anticipation for one of cal connection was that the two of them visited the Car- our great annual traditions — the Robert Burns Supper. I’m ron Iron Works on the Forth above Edniburgh on separate therefore going to make it the focus of this issue’s column. occasions. It was at the Carron works that Franklin was introduced to the cast iron cook stove that would bear his Mark your calendars now for our Annual Robert Burns name in the Colonies, and it was the manager of the Car- Supper on Friday, January 22, 2010. Anyone who has ron works who provided the struggling Scots poet with a attended any of our past Burns Suppers will tell you that home and employment as a customs inspector in nearby they are a wonderful evening of fellowship accompanied by Ayrshire. While this connection is perhaps a bit obscure, it fine food and spirits, inspiring music and poetic reflections is a fact that both Burns and Franklin shared a belief that GENERAL that are all part of the legacy of the “Ploughman Poet.” The society could only be improved through abolishing the Burns Supper has been a personal effort on my part that British caste system and establishing wider political and sprung out of a visit my wife and I made to Scotland in the MANAGER’S economic freedoms. So, there’s the Penn connection! summer of 2001. During that visit we stopped at the Burns House in Dumfries, and learned a bit about the traditional Believe me, this sort of rambling thought process be- celebration of the Bard’s life. I walked away thinking we comes extremely provocative when the pipes are playing should give it a try at the Penn Club. Our first Supper in and the Single Malt Scotch is flowing. I do hope many of January of 2002 was attended by sixteen hardy souls. Each you will join us for what has become a memorable eve- Corner year, the attendance has grown, and we now have close to ning of warm friendship, shared talents and intellectual one-hundred celebrants in our Main Dining Room. stimulation. In essence, these are the attributes that define what a private club represents! On occasion, I’ve had members ask me what Robert Burns had to do with the University of Pennsylvania. My stock My staff and I look forward to being a part of your continu- answer has been that, short of a few volumes in the Penn ing Penn Club experience throughout the coming year. Library, Burns had nothing to do with Penn. It’s just a We are committed to providing you with an outstanding wonderful excuse for a great party. This year I decided to Platinum Club experience. We hope to see you often at the Google Robert Burns and Benjamin Franklin together. To Penn Club, your home-away-from-home in New York. my surprise, someone has written an essay entitled “The —Peter M. Homberg, CCM Social Media 102 continued from page 1 Harvard Club Moderator: Renée Fishman, C’97, Halstead Penn Club Annual Property: Renée Fishman is an associate broker Mistletoe Mixer | at Halstead Property where she educates, advises, Monday, December 14th, 6:00 to 9:00 Holiday Party! | and guides clients in their purchase and sale of p.m. The ever-popular, always sold- Monday, December 14th, 5:00 – 9:00 p.m. residential properties in NYC (www.reneefish- out, All-Ivy Mistletoe Mixer for all A Spirited Celebration at Your Club! man.com). Renée’s innovative use of social media ages is when members can meet other Get in the spirit of the holidays at your home in developing her real estate business earned her over unlimited wine, beer, soft drinks, away from home in New York City! After a day recognition from the Real Estate Board of New York and a super-outstanding buffet of at the office or shopping for someone special, winning the 2009 Rookie of the Year award.