Strategic Report for Peet’s Coffee & Tea
Becca Lange Bill Slade Ian Kwok
April 20, 2009 Peet’s Coffee & Tea
Table of Contents Executive Summary ...... 3 History ...... 4 Business Model ...... 6 Competitive Analysis ...... 8 Internal Rivalry ...... 8 Supplier Power ...... 9 Buyer Power ...... 10 Entry and Exit ...... 10 Substitutes ...... 11 Complements ...... 12 SWOT ...... 12 Strengths ...... 12 Weaknesses ...... 13 Opportunities ...... 13 Threats ...... 13 Financial Analysis ...... 13 Overview ...... 13 Profitability and Growth ...... 15 Liquidity ...... 15 Strategic Recommendations ...... 18 References ...... 20 Appendix ...... 21
April 2009 Page 2
Peet’s Coffee & Tea
Executive Summary
Peet’s Coffee &