CBS Pushes 11 Albums with Fall Media Blitz NASHVILLE CBS Records/ the Program Are Asleep at the "What a Wonderful World" Nov
vlVTRr CBS Pushes 11 Albums With Fall Media Blitz NASHVILLE CBS Records/ the program are Asleep At The "What A Wonderful World" Nov. sweepstakes entry blanks at local ord Mart, Oasis Records, and Nashville is in the midst of an ex- Wheel's "Western Standard 12, with repeats scheduled participating record stores. This Sound Warehouse. tensive fall sales program that in- Time," Rosanne Cash's "King's throughout the month. And by promotion also has a trip to Hawaii To reach the consumer -maga- volves television exposure, radio/ Record Shop," Rodney Crowell's Nov. 6, Country Music Television as its top prize. zine audience, CBS ran two -page retail tie -ins, point -of- purchase "Diamonds And Dirt," Vern Gos- will have aired 400 90- second pro- The stations involved are spreads in the October issues of material, and print ads. The effort din's "Chiseled In Stone," Merle motional spots featuring 15 CBS WYAY, Atlanta; KASE, Austin, Country Music and "Music City dovetails with the annual Country Haggard's "Chill Factor," the country artists. The CMT promo Texas; WLVK, Charlotte, N.C.; News." Music Assn. /National Assn. Of O'Kanes' "Tired Of The Runnin'," has as its centerpiece a trip for two WUSN, Chicago; KPLX, Dallas; Point -of- purchase material for Record Merchandisers' country Sweethearts Of The Rodeo's "One to Hawaii to party with the Charlie WWWW, Detroit; WDAF, Kansas the campaign includes posters, al- music promotion. Time /One Night," and Ricky Daniels Band. City, Mo.; KZLA, Los Angeles; bum flats, cassette shelf talkers, Key to the program is CBS' Sep- Skaggs' "Comin' Home To Stay." In 18 major markets, radio and WAMZ, Louisville, Ky.; WDGY, header tent cards, Handleman cas- tember album releases: Willie Nel- All 11 albums have been fea- retail have tied in to promote the Minneapolis; KXXY, Oklahoma sette insert cards, and Lieberman son's "What A Wonderful World," tured in the CMA /NARM Coun- CBS line under the sweepstakes City; WDSY, Pittsburgh; KUPL, cassette insert cards for each of Ricky Van Shelton's "Loving try's Brightest Stars push.
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