www. spartak.com
2011Commercial proposal Agenda
04 Brief history of the club 06 Achievements 08 Stadium 10 Supporters 12 TV 14 Football in Russia 16 Attendance of matches 18 Team uniform 20 Banners (pitchside) 22 Event branding 24 Press conferences and flash interviews 26 Store 28 Fan Club 30 Events involving players 32 Website of the club 34 License 36 Media Resources 38 Audio-video advertisements “Spartak” Moscow Football Club 2010 5 History of the club
FC “Spartak-Moscow” is a club with rich history and traditions, which was founded by Starostin brothers in 1922. In the first thirteen years, the club had changed several names, and in 1935, Nikolai Starostin, the founding father, proposed a new name - “Spartak” with a red and white emblem in the form of a diamond with a letter “C” inside it.
Since 1936, “Spartak” has been participating in the national Championships and Cups, where it almost always has been playing a leading role. In 1938, 1939, 1958, 1992, 1994, 1998, Spartak’s players made the “golden double” - winning both the Championship and the Cup. No other club in Russia can boast of such achievements.
In the modern history, FC “Spartak-Moscow” won nine of the eighteen Championships of Russia, and from 1996 to 2001, Spartak won gold medals six times in a row. This A FOOTBALL CLUB WITH achievement is still unsurpassed. Since 1966, Spartak has regularly been RICH HISTORY AND participating in international Euro Cup tournaments, where it has won more matches TRADITIONS... than any other Russian club.
«Spartak» – the only team in Russia, which was Founded 1922 through to the semifinal of three different European
Cups... www. spartak.com “Spartak” Moscow Football Club 2010 7 SPARTAK - THE MOST Achievements TITLED CLUB IN 12-fold champion of the USSR 1936 (о), 1938, 1939, 1952, 1953, RUSSIA... 1956, 1958, 1962, 1969, 1979, 1987, 1989 9-fold champion of Russia 1992, 1993, 1994, 1996, 1997, 1998, 1999, 2000, 2001 10-fold winner of the Cup of the USSR 1938, 1939, 1946, 1947, 1950, 1958, 1963, 1965, 1971, 1992 3-fold winner of the Cup of Russia 1994, 1998, 2003 12-fold silver prize-winner of the Championships of the USSR 1937, 1954, 1955, 1963, 1968, 1974, 1980, 1981, 1983, 1984, 1985, 1991 4-fold silver prize-winner of the Championships of Russia 2005, 2006, 2007 9-fold bronze prize-winner of the Championships of the USSR 1936 (в), 1940, 1948, 1949, 1957, 1961, 1970, 1982, 1986 2-fold bronze prize-winner of the Championships of Russia 1995, 2002
«Spartak» - in a step from the second Founded 1922 gold star...
www. spartak.com “Spartak” Moscow Football Club 2010 9 Arena
“Spartak” by tradition accepts competitors at the Olympic stadium “Luzhniki”. It is the largest and the only five-star stadium in Russia and one of the largest five-star football stadiums in the world. It accommodates 78 360 people and has experience in major Moscow, national and international competitions, including the Olympic Games in 1980, the final of the UEFA Cup in 1999 and the final of the Champions League in 2008. The Arena has a shape close to an ellipse; its size is 301x240 m. The football field is 105x68 m in size; it is covered with cutting edge synthetic grass with heating.
FIVE-STAR OLYMPIC STADIUM - THE LARGEST ARENA IN RUSSIA...
Luzhniki Stadium –
Founded 1922 a city of sport in the capital of the country...
www. spartak.com “Spartak” Moscow Football Club 2010 11 Supporters
“Spartak” is the most popular club, not only in Russia but throughout Eastern Europe. Accord- ing to SK, the leading sports agency in Russia, “Spartak” has about 20,000,000 supporters worldwide.
“Spartak” is the most attended club of the football Premier League in Russia – more than 26,000 supporters per match. “Spartak” is the only club in Russia, which can crowd out the country’s largest stadium in Lu- zhniki at the top matches.
In 2009, the Club conducted the action “’Spar- ALWAYS WITH tak’ clusters friends together”. Now our home games are visited by such popular people as actors Armen Dzhigarkhanyan, Oleg Taba- THE TEAM... kov, Alexander Kalyagin, Igor Kvasha, Mikhail Efremov, Artur Smolyaninov, Igor Zolotovitsky, stage director Mark Rozovsky, famous singer Alexander Gradsky, television anchorman Michael Shirvindt, producer Victor Drobysh, rock musicians Valeriy Kipelov and Alexander Kutikov, moviemaker Denis Evstigneev, world- renowned pianist Denis Matsuev and cellist Bo- ris Andrianov, caretaker of the National team of Russia on tennis Shamil Tarpishchev and other celebrities from the world of art and sport.
«Spartak» has about 20,000,000 supporters Founded 1922 worldwide...
www. spartak.com “Spartak” Moscow Football Club 2010 13 TV Of all kinds of sports, football is the most frequent and favorite guest on the Russian TV. Top national team and “Spartak” matches are constantly broadcasted by the central TV channels and often have a higher rating than the most popular telecasts.
In season 2009 about 90 percent of matches played by our team, were broadcasted by the federal channels: by the First Channel or RTR SPORT. The rights to the other matches were bought by local channels. All matches of “Spartak” in season 2009 were broadcasted by the satellite channel NTV+, and some European and South American channels.
Reviews of matches involving “Spartak” were shown in Russian and foreign news programs. Matches of “Spartak” are among the Top 5 highly rated broadcasts in the 2009 season.
MOST FREQUENT AND FAVORITE GUEST ON TV...
«Spartak» shows the most entertaining foot- Founded 1922 ball in Russia...
www. spartak.com “Spartak” Moscow Football Club 2010 15 Football in Russia
In our immense country football is unequivocally number one sport. Today Russia is experiencing a real football boom: almost half of the population may be in varying degrees considered to be football fans. THE MOST OUTSTANDING “The Game of Millions” is constantly broadcasted on television, whole columns of various newspapers and magazines, many VICTORIES OF OUR NATIONAL radio programs, thousands of sites on the TEAM ARE RELATED TO THE Internet are devoted to it. In 2008, after the team of Russia had reached the semifinal of the European Championship, SPARTAK’S PLAYERS... millions of Russians came out on streets, celebrating a great success. After that, the national team was awarded an audience with the leadership of our country.
Today Russia is expe- riencing a real football Founded 1922 boom.
www. spartak.com “Spartak” Moscow Football Club 2010 17 Attendance
“Spartak” is the most popular and attended club in Russia. This applies to both home and guest matches. Average attendance at home matches of “Spartak” in the season 2009 was more than 26 thousand spectators. The Team has millions of devoted fans across MILLIONS OF DEVOTED the country, which accompany “Spartak” on trips to any city and any country. SUPPORTERS... The attendance record in the Russian Championships belongs to “Spartak”; the record was established in 2007 at the derby with CSK (about 70 thousand spectators).
The attendance record in the Russian Founded 1922 Championships belongs to «Spartak»...
www. spartak.com “Spartak” Moscow Football Club 2010 19 THE MOST Team uniform POPULAR RUSSIAN Sponsor’s logo on the red-white uniform BRAND ... of Spartak is constantly in the sights of television and still cameras. On television, radio, newspapers, magazines, and Internet the Spartak’s players are always welcome. Sponsors have not only the opportunity to advertise their products, but are also directly associated with the most popular brand in Russian football.
Partners’ logo on the red-white uniform of “Spartak” is constantly in the sights of television Founded 1922 and still cameras…
www. spartak.com “Spartak” Moscow Football Club 2010 21 Banners (pitchside)
Sponsor has the right to place advertising information on billboards around the perimeter of the football field in sight of the television cameras. Advertising materials are in sight of the television cameras for about 90 percent of the match time.
ADVERTISING ON THE STADIUM - ALWAYS EFFICIENT AND PROFITABLE...
The advertising banner in sight of the televi- Founded 1922 sion cameras for about 90 percent of the match
time... www. spartak.com “Spartak” Moscow Football Club 2010 23 LARGE STADIUM – Event GREAT OPPORTUNITY… branding
Sponsor may advertise in the five-star stadium “Luzhniki” directly along the way of passage of supporters. Also, the Sponsor may conduct concerts, competitions, entertainments and showcase his products at the most profitable and memorable moment. In the days of home matches of “Spartak” during the Championship of Russia on football, the Sponsor is granted the right to install his own advertising structures under the stands and in the VIP boxes. Also, the Sponsor is given the right to promote his own products in the stadium, under the stands and in the press center.
”Spartak” - the only team in Russia, which was Founded 1922 through to the semifinal of three different European Cups... www. spartak.com “Spartak” Moscow Football Club 2010 25 Press conferences and flash interviews
Coaches in the hall for press conferences and players in the “mixed-zone” give post-match interviews on the background of billboards, where the sponsors’ logos may be placed. Post-match interviews are shown on all major federal channels and are posted on the web sites, devoted to sport.
SPARTAK AND ITS PARTNERS ARE ALWAYS IN THE THICK OF THE EVENTS... Post-match interviews with players – Founded 1922 a mandatory part of the broadcast... www. spartak.com “Spartak” Moscow Football Club 2010 27
Stores
Sponsor shall have the right to place his products and promotional materials in RedWhite Sport stores and in Spartak’s fan club. Spartak is the only Moscow football club, which has two own outlets – RedWhite Sport. They are located at: «Krasnopresnenskaya» metro station 21, Krasnaya Presnaya st., «Park Kultury» metro station 9a, Komsomolskij Avenue
SPARTAK’S OUTLETS ARE ALWAYS GLAD TO FANS... “Spartak” has the Founded 1922 widest range of goods...
www. spartak.com “Spartak” Moscow Football Club 2010 29
FAN CLUB UNITES FANS Fan Club WORLDWIDE...
“Spartak” is the most popular club, not only in Russia but throughout Eastern Europe — according to SK, the leading sports agency in Russia. Spartak has about 20,000,000 supporters worldwide. “Spartak” is building its relationship with the supporters according to the European system, which provides significant benefits both for the club and its advertisers. Fan club of “Spartak”, located at17, Zubovsky Boulevard, is the largest among Russian clubs. It has 101 representations worldwide. In Moscow there are 25,000 registered fan club members, and 1,500,000 – throughout Russia.
“Spartak” has the Founded 1922 largest fan club in Russia...
www. spartak.com “Spartak” Moscow Football Club 2010 31 THE CLUB WILLINGLY Events COOPERATES involving WITH PARTNERS... players
The Club regularly holds promotions involving players, both in our outlets and on the “territories” of our Sponsors and Partners. The Club invites known active players, famous veterans and popular actors, who are supporters of “Spartak”. They participate in press conferences, photo- and autograph sessions, conduct master classes. Celebrities are invited to increase the interest of the press to the sponsor’s event and make it rich. An impressive echo in the media will not keep you waiting.
Famous veterans, active players and popular Founded 1922 actors are invited to Partners’ events...
www. spartak.com “Spartak” Moscow Football Club 2010 33 Website of the club
Sponsor’s advertising will be posted on the official website of the club. Spartak.com – the most popular site of all the clubs in the Premier League of Russia. On average, it is visited by more than 20 thousand people a day. In 2008 spartak.com was named the best club’s site by two different surveys at once. Sponsor’s advertising can be placed on the official website of the Club in the form of a logo or an independent page devoted to the Sponsor. The site is updated daily and has many options for interaction with fans: quizzes, surveys, predictions for the matches.
FANS CONSTANTLY KEEP ABREAST OF THINGS... Spartak.com – the most popular portal of all the Founded 1922 clubs in the Premier League of Russia.
www. spartak.com “Spartak” Moscow Football Club 2010 35 PLAYERS PARTICIPATE IN PROMOTIONS License Sponsor has the right to use the logo of OF THE CLUB... FC “Spartak-Moscow” and its players in his own advertising and promotions, and also to distribute promotional materials in the outlets of the Club. Sponsors also have the right to use photo and video materials of the Club in their own advertising campaigns.
The right to use the logo of the Club and its Founded 1922 players in own adver- tising and promotions...
www. spartak.com “Spartak” Moscow Football Club 2010 37 Media Resources
“Spartak” is a cult phenomenon in Russian football. No other club can compare with Spartak on the number of mentions in the press. Every transfer, every game, every goal of “Spartak” can be discussed in the press for weeks and months. The Club has a contract on informational partnership with major TV channels, newspapers, magazines, radio and electronic media, which opens up tremendous opportunities for joint projects to benefit the Sponsor.
WIDE RANGE OF PROMOTIONAL RESOURCES...
No other club can com- Founded 1922 pare with “Spartak” on the number of mentions in the press... www. spartak.com “Spartak” Moscow Football Club 2010 39 Audio-video advertisements
Visual advertising on the stadium’s scoreboard is one of the most effective methods to present the Sponsor’s goods to the audience of a football match. It is a direct communication with the audience in the stadium. DIRECT COMMUNICATION The scoreboard of “Luzhniki” can play the Sponsor’s advertising before, in the break and WITH THE AUDIENCE after the match. IN THE STADIUM...
Audio and video adver- tising during the match – an effective method Founded 1922 of attracting attention of spectators to the
services of a Partner... www. spartak.com 10, building 4, Krasnopresnenskaya embankment, 123100 Moscow tel. / fax: (495) 646-19-24, 646-19-26
Contacts: ALEXEI DENISEVICH E-mail: [email protected] Cell: 8 916 700 47 73 www. spartak.com