USASwimming Weekly Media Report

April 9 - April 16

Non-Endemic Media Outlets

• becoming the U.S. swimmer to watch (USA Today | April 16) • Olympic Champion Returns to Pool After Suspension (ABC News | April 16) • More Gold for Michael Phelps? Rehabbed Swimmer Says His Times Fastest Since 2008 Olympics (Sports World News | April 16) • Olympic Swimmer Finds a New Purpose After Paralyzing Accident (People Magazine | April 16) • Katie Ledecky wins 1,500 freestyle (ESPN | April 15) • Back in pool, Michael Phelps pointing toward Rio ( | April 15) • Michael Phelps Returns to After Suspension: I Need to Prove I Have Changed (People | April 15) • USA Swimming rules Michael Phelps out of world championships ( | April 15) • Michael Phelps accepts missing World Championships, eyes Rio Olympics (NBC Olympic Talk | April 15) • Michael Phelps will miss swimming worlds after all (USA Today | April 15) • Four storylines to watch at Pro Swim Series at Mesa (NBC Olympic Talk | April 14) • Coach says Michael Phelps has been ‘a different person’ since his return to training (Baltimore Sun | April 14) • Katie Ledecky emerges as world’s best swimmer (AZ Central | April 13) • Instagram Brand Interview #52 – how the USA Swimming team manages their high engagement (Icono Square | April 13) • Boys & Girls Club Hosts ZAC Camp: Olympics Swimmer Jumps in to Help Teach (Greenwich Free Press | April 13) • Olympic swimmers’ mothers to host panel in Mesa (East Valley Tribune | April 10)

Endemic Media Outlets

• 2015 Arena Pro Swim Series Mesa: Kelsi Worrell Clocks Lifetime Best in 100 Fly (Swimming World | April 16) • 2015 Arena Pro Swim Series Mesa: Edges in 400 IM (Swimming World | April 16) • Michael Phelps: “It Was Weird Racing Again” (Swimming World | April 16) • Katie Ledecky Posts 15:42.23 Mark in 1500 Freestyle For No. 5 All-Time Performance (Swim Vortex | April 16) • Olympic Star Turns Gold Medal Minute Presented by Swimoutlet.com (SwimSwam | April 14) • Can Kelsi Worrell Emerge as United Staes’ Answer to its Butterfly Conundrum? (Swim Vortex | April 14) • USA Swimming Approves Changes Allowing Larger Logos on Swimsuits (SwimSwam | April 13) • Michael Phelps Enters 5 Events including 400 Free at Mesa Pro Swim, Psych Sheet Here (SwimSwam | April 10)

Organizational News

• Phelps Victorious in 100m Fly at Arena Pro Swim Series at Mesa (USA Swimming | April 16) • U.S. Deaf Swimming looking for Swimmers (USA Swimming | April 16) • How to Improve Water Drinking for Swimmers at School (USA Swimming | April 16) • So You Want to Take a Break (USA Swimming | April 16) • Can’t Miss Race of the Arena Pro Swim Series (USA Swimming | April 16) • Katie Ledecky Takes the 1500m Free to Oopen Arena Pro Swim Series at Mesa (USA Swimming | April 15) • Amendment to Swimwear Advertising Rule (USA Swimming | April 15) • Wielgus Featured Panelist at Olympic Family Luncheon (USA Swimming | April 15) • 5 Storylines for the Arena Pro Swim Series (USA Swimming | April 14) • 20 Questions Tuesday: (USA Swimming | April 14) • A Day in the Life of a National Junior Teamer (USA Swimming | April 13) • Mike’s Mailbag: Breaststroke Kicking (USA Swimming | April 10) • Catching Up with (USA Swimming | April 10)