“TrueVisions HD” Phenomenon Watch World Cup 2010 in HD and Experience the Ultimate Fun with TrueSport HD: The First in

Bangkok May 26, 2010: TrueVisions presents for the first time in Thailand the cutting edge high definition technology, using HD1080 broadcasting standard to deliver crystal clarity and superior realism for all 64 matches of 2010 World Cup, starting June 11.

Mr. Thiti Nantapatsiri, Managing Director of TrueVisions Plc, said, “The HD 1080 broadcasting and reception standard on “TrueVisions HD” delivers superior quality on widescreen format, along with surround sounds. The HD reality is what’s happening in America, Europe, and Asia. And TrueVisions is the first and only one in Thailand to offer this exceptional experience on compatible plasma, LCD, and LED screens throughout Thailand.”

TrueVisions is launching this advancement around the clock on 2 of the most popular channels among TrueVisions Platinum and Gold packages, including TrueSport HD and HBO HD. Additional HD channels will be introduced subsequently.

TrueSport HD (Channel 111) features world-class sports. It inaugurates with all 64 matches of the 2010 World Cup starting June 11. The channel also features world class sporting events, including the Premier League, PGA, French Open, world boxing championships, American Football, and NBA. Get the ultimate excitement with this enhanced high definition experience.

HBO HD (Channel 112) offers more than a hundred high-profile films selected for optimized HD presentation, including This is it, Transformers, Harry Potter, 2012, and Startrek. The channel also presents its own exclusive HBO HD production, including The Pacific.

TrueVisions is committed to offer a wide variety of innovations and services for subscribers’ best values and lifestyles.

Mr. Ong-ard Prapakamol, Chief Commercial Officer of TrueVisions Plc, said, “The TrueVisions HD commercial campaign is a statement of phenomenal innovation. It also coincides with the World Cup so that fans will get to experience the superior quality and realistic excitement of this special event. It’s the first time in the world for fans to watch World Cup in HD.“

For this special occasion TrueVisions is offering Platinum and Gold package subscribers who apply for the TrueVisions HD package priced at 290 Baht one additional month consisting of 2 TrueVisions HD channels throughout the World Cup season (until July 31, 2010). Moreover, subscribers of Platinum and Gold packages who use TrueMove’s post-paid monthly plan pay only 190 Baht for the TrueVisions HD package. The HD receiver box will be available in the 2nd week of June.

“To celebrate the introduction of the HD phenomenon in Thailand, TrueVisions has cooperated with leading LCD TV brands, including Sony, Samsung, LG, Sharp, and Phillips to offer up to 1 additional year of free HD experience to new and existing subscribers upon purchasing of qualified products.” Mr. Ong-ard added.

Viewers can experience the ultimate clarity by getting TrueVisions HD free for Platinum and Gold packages throughout the World Cup 2010. To apply, call 0-2725-7000 or visit the nearest True Shop or TrueVisions dealers. Existing subscribers please call TrueVisions Care 0-2725-2525 for inquiries. # # # About TrueVisions by TrueVisions Plc. About TrueVisions Plc.

A Plc company, TrueVisions Plc. is Thailand's largest provider of subscription-based television serving through CAtv and DStv systems. TrueVisions is committed to providing leading popular programs from around the world on 103 channels covering information, news, sports, and entertainment, along with superior customer services. The services are offered in 4 packages: Platinum, Gold, Silver, and True Knowledge packages. In addition, the company offers a Convergence Package "TrueLife Free View," allowing users of TrueMove mobile phone to spend 299 Baht on a monthly plan or 300 Baht on a pre-paid plan and get a 42-channel Free View. The company also offers 3 supplementary packages, including HBO Package, Discovery Package, and Disney Package. New! Enjoy a greater value with TrueVisions pre-paid plan – enjoy 42 channels simply by topping up your TrueMove plan.

For inquiries: TrueVisions Marketing PR: Wasuthee Kitipreeyaporn (Somsa) Tel +66 (0) 2615-9772 Email [email protected]

Chayapon Wannasirikul (Tuktik) Tel +66 (0) 2615 -9756 Email [email protected]

Parinya Khunkaset (Golf) Tel +66 (0) 2615 -9752 Email [email protected]

P-Aha PR Department

Saranpat Homsuwan (Pick) Tel +66 (0) 81620-2326 Email [email protected]

Apiradee Boonyarat (Toon) Tel +66 (0) 81580-2461 Email [email protected]