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January | February JANUARY - FEBRUARY - MARCH 2017 NDIGITEC Delivers Magic For IMG Worlds Of Adventure Zombies, dinosaur chases, flights through Dubai with Marvel’s Iron Man, audiences with the Hulk, adventures with the Powerpuff Girls and other Cartoon Network favorites, are all part of a day out at IMG Worlds of Adventure. It’s little surprise that the world’s largest indoor theme park brings these adventures to life in this VFX and CGI-heavy extravaganza. The action- packed commercial tells the story of a boy and his family’s imagination brought to life through the excitement and anticipation of visiting the theme park, along with the help of a magical ticket. NDigitec has long been the region’s leading supplier to the brand owners, media and graphic arts industry and its Premedia competency took on the agencies, film production companies and really pushed things to the limit. challenge to develop this ambitious specialized post-production companies, Working with global brands such as project incorporating a range of global but when it comes to a single, integrated Marvel and CN was a great privilege, and brands and IP’s. “The film is by far the solutions provider for content from collaborating with their creative most VFX heavy and advanced CGI-based concept to color-correction, NDigitec is departments was inspiring. We got to piece of filmmaking to come from this by far the best.” create the story where many of these region. I am hearing from people all over epic characters come to Dubai for the the world who have seen the TVC and The 82-second spot was an incredible very first time.” love it” says producer Daniel Sheridan. production challenge, with turnaround in less than 9 weeks. NDigitec developed Developing the film to appeal to the The campaign saw a global reach, the script with its internal creative team diverse concerns of each major IP broadcasting on regional television which required four weeks of required extreme attention to detail. For outlets such as MBC and CN (Cartoon preproduction. The film was shot over example, the Marvel characters of Iron Network), a 20-week run in all major UAE two days in Dubai on both physical sets Man and the Hulk are all from one art cinemas, and it entertained passengers and green screen. NDigitec’s guideline set called Evergreen. Marvel around the globe on Emirates Airline’s postproduction and CGI team then provides detailed references and ICE network. dedicated over forty artists to create the guidelines but all the assets had to be spot in only five weeks of post, including developed, built and animated from “When we first pitched our treatment, 3D animation of dinosaurs and Marvel scratch by NDigitec. the client was blown away at the superheroes, 2D animation, 3D set creativity, attention to brand, and our replacements, and physical effects. “These kinds of projects are the reason ability to deliver such high-quality many of us got into creating animation content” says Executive Producer Nathan “Every shot is a VFX shot” says VFX and VFX in the first place” adds Arabi. Ornick. “In this region, there are talented supervisor Eyad Arabi. “This production Face That Matters - NDIGITEC Expands Its Certified PDFs By Vatche Kavlakian Page 2 Fabrication Competency Page 3 NDIGITEC Prepress Page 4 platform Dubaiprint.com also has growth partner then we will be able to overcome the potential as it is the first professionally same. integrated web-to-print with a customised unique platform for professional and What are the short-term and long-term goals personal users in the Middle East. Dubaiprint. for your web-to-print platform Dubaiprint.com? com recently revamped its platform to The short-term goals for Dubaiprint.com is to accommodate the increase in the number of be the go-to web-to-print platform for both orders placed on it by offering a more user- professional and personal users for their friendly design and navigation. print requirements. The long-term goal for Which of NDigitec’s divisions is the most Dubaiprint.com is to realise the vision that profitable and how will you sustain this the market will entirely place its print orders profitability going forward? online, making it the biggest online print marketplace in the region. To help achieve The strength of NDigitec lies in the value this vision, we have invested in the team, chain of its competencies; Prepress, Premedia, know-how, technology and have built a robust Digiprint, Fabrication and Dubaiprint.com system to realise the same. come together to work as profit centers across our target segments in the NDigitec business According to you, which are the most model. As all the competencies are based important risk factors for your industry in in-house, it helps us in cross selling over 75 2017? services and solutions which makes NDigitec I believe that the ongoing economic risk and NDIGITEC Is A Creative profitable. sustainable cash flow issues will be a major Production Company To sustain this, we engage in continuous challenge for businesses across segments in training and skill set development of our 2017 not just in the region but globally as well. Where Creativity workforce as they need to understand Business models which are not diversified precisely as to which competency’s solution are more susceptible to these risks. NDigitec Meets Technology can add value to the client as in our field of restructured the company in 2016 to help business, every job is unique and that’s the mitigate this risk and is better equipped to handle the same across its branches globally. Interview excerpts featuring Vatche Kavlakian challenge we enjoy. published in The Gulf Today, January 2017 – Which are the industries in the UAE that Are you planning any expansions globally or Face That Matters NDigitec primarily caters to? in the UAE? Any investment plans? How is NDigitec different from any other NDigitec through its competencies of NDigitec is currently headquartered at production company in the UAE? Prepress, Premedia, Digiprint, Fabrication Dubai Production City (previously IMPZ) in Dubai and has branches in Saudi Arabia and NDigitec is a creative production company and Dubaiprint.com caters to the B2B and Armenia. Going forward, we plan to expand where creativity meets technology. What B2C segments of a wide range of industries our operations in the Middle East, Indian sub- makes NDigitec different from other such as Retail, Hospitality, Leisure, Banking, continent and parts of Africa as well. production companies in the UAE is the fact Exhibitions, F&B, Fashion, and Packaging that it is a one point hub that provides the to name a few and to all brand owners in NDigitec also recently inaugurated the 1st needs of the entire graphic arts industry, general. premium print service lounge for Dubaiprint. media and brand owners. NDigitec holds the How does NDigitec plan to overcome spending com and also set up the NDigitec lounge competitive edge by offering a value chain of cuts from clients in the media production showcasing the latest AR/VR solutions of over 75 services and solutions structured to space? its Premedia competency at Dubai Design meet the client’s requirement competently District. across segments. As mentioned earlier as well, NDigitec is the creative production partner to companies We have ambitious expansion plans for the Where do you see the growth potential that we work with. We understand that any NDigitec Fabrication competency as we are moving forward? concept or solution we offer should benefit currently working on a new state-of-the-art facility in Dubai which should be ready in 2017. The UAE has always been on the global front the customer in both the topline and bottom- for exhibitions and events and going forward line of their business model. We follow a How is NDigitec working towards retaining the scope to partner the graphic arts industry, simple logic, we grow when our clients grow and attracting quality talent as a creative media and brand owners in this space is hence it is of utmost importance to us to offer production company? customised solutions aimed at increasing immense. NDigitec’s competency in Prepress, NDigitec is the competent partner of value for the client’s offering in the market. Premedia, Digital Printing and Fabrication professionals and the incubator of promising We believe NDigitec will help its clients save have tremendous growth potential in this creative talents. NDigitec is always looking money through its complete value chain. regard as combined together, the in-house for great talent and is in the process of competencies of NDigitec can deliver quality In the past financial crisis, NDigitec followed developing a dedicated careers platform results as a creative production partner for the philosophy of offering value that no else on its website to help manage the influx of a wide range of services and solutions under could offer which helped us sustain and grow talent portfolios we receive. We have KPIs one roof, giving NDigitec the advantage profitably when compared to our peers. Going linked reward programmes in place where to take on and deliver on a wide range of forward, spending cuts will be a challenge for every individual is assessed based on their projects. the media production companies but if we performance and efficiency on a quarterly We believe that the NDigitec’s web-to-print can offer intrinsic value to the client as their basis. • Dubai to get world’s first 3D-printed skyscraper • The UAE’s first police robot will join Dubai Police in May 2017 • Worldwide Web-to-Print market to reach $869 million by 2018 • HTC brings Virtual Reality zoo to life at Dubai Aquarium and Underwater Zoo in The Dubai Mall • Tesla launches in the UAE NDIGITEC Establishes Business Development – Celebrity Services Unit NDigitec through its Celebrity Services Unit (CSU) can partner media companies for a wide range of service offerings.
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