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Summers span decades. Winters can last a lifetime. And the struggle for the Iron Throne has begun. It will stretch from the south, where heat breeds plots, lusts and intrigues; to the vast and savage eastern lands…

…all the way to the frozen north, where an 700-foot wall of ice protects the kingdom from the dark forces that lie beyond.

Kings and queens, knights and renegades, liars, lords and honest men... All will play the ‘’. A Song Of Ice And ons, deadly confrontations Across the sea, last surviving sor, or “Hand of the King.” Stark is a HBO original new television program follows the violent dynastic struggles of an tol leads to shocking revelati tol leads that divides Westeros from the wild lands and people al confusion, a brotherhood of misfits, The Night's ’ series. Set in a fictitious world reminiscent of Medieval Europe in can last for many years, which magic exists and the seasons Game Of Thrones ‘ R. Martin’s best-selling based on George Fire Game Of Thrones empire in turmoil. Asof families fight for control no ble seven of Westeros,mythical land the abounds. intrigue Robert Baratheon, King of Westeros, his old friend Eddard asks as his chief advi Stark to serve that more than onelearns to take the throne. family is plotting The Queen's family, the Lannisters, may be hatching an incestuous plot to take control. ruling family, members of the previously deposed a return to power. Targaryens, are also plotting me of Thrones, . me of Thrones, you win Season 1 Synopsis: The vast web of conflicts Lord Stark uncovers in the capi the of conflicts Lord Stark uncovers in vast web The and eventually to war. In the Ga Meanwhile, in the north beyond 800-foot wall of ice beyond, an ancient evil awakens. Amidst war and politic Watch, is allthe realms of that men and the horrors stands between beyond. Game Of Thrones is a Hit: HBO’s brand new epic fantasy series has begun with Season 1 arriving amidst an avalanche of critical acclaim and intense fan buzz. Season 2 has begun production and will air in 2012. Season 1’s episodes averaged more than 9.1 M viewers across all plays (almost triple the size of the audience for True Blood’s first season). Sunday night audiences grew each week with the season’s final episode bringing in the show’s largest Sunday audience to date.

Fans are engaging with Game Of Thrones online. HBO’s Game Of Thrones Facebook profile saw it’s number of “likes” grow ten times larger in just 3 months after the premiere.

International broadcasters have flocked to Game of Thrones with unprecedented enthusiasm. Season One has already begun to air around the world, making it a true global phenomenon.

The HBO.com Store sold more Game of Thrones licensed product during season one than that of any other first season HBO show. Who Watches Game Of Thrones?

Preliminary Season One Demographics

Males Males Males Females Females Females 50+ 18‐34 35‐49 50+ 18‐34 35‐49 22% 17% 19% 18% 11% 13% Game Of Thrones Awards: Game Of Thrones has been recognized as one of 2011’s best television series and has been honored with an amazing 13 Emmy nominations and two wins (including Peter Dinklage’s award for best Supporting Actor in a Drama Series)!

Highlights include Emmy nominations for: • Outstanding Drama Series • Outstanding Supporting Actor in a Drama Series (Peter Dinklage) • Outstanding Directing for a Drama Series (Tim Van Patten) • Outstanding Writing for a Drama Series (, D.B. Weiss) Licensed Merchandise HBO is building an exciting collection of licensed merchandise Game Of Thrones in categories such as apparel, glassware, posters, jewelry, replicas, costumes, figurines, collectibles and games. The Novels: Game Of Thrones is based on the best-selling ‘’ fantasy novel series by George R. R. Martin. Five books have been published to date, the most recent in July of 2011 (which debuted at #1 on ’. Shortly after the Season 1 finale, the first four novels were simultaneously in the Top 10 of the New York Times’ Best Sellers list with “A Game Of Thrones” at #1. HBO viewers have flocked to the books showing a strong willingness to consume the content and spend money.

The five novels combined have sold more than 4.4 million copies in the US and a grand total of more than 9 million copies Worldwide since the first publication of ‘A Game Of Thrones’ in 1996. More than 29% of those US sales have occurred in 2011 since the HBO series arrived on the scene. House Stark

Sean Bean (Lord of the Michelle Fairley (Harry Richard Madden Rings) as Eddard Stark Potter) as Catelyn Stark as

Sophie Turner Isaac Hempstead‐ Maisie Williams Kit Harrington as Sansa Stark Wright as Bran Stark as Arya Stark as Jon Snow House Lannister

Nikolaj Coster‐Waldau Lena Headey (300, Terminator: Peter Dinklage (The Station (Enigma, Kingdom of The Sarah Connor Chrns) as Agent, Chronicles of Narnia) as Heaven) as Jaime Lannister Cersei Lannister Tyrion Lannister

Jack Gleeson as Rory McCann (Clash Of Prince Joffrey The Titans) as Sandor ‘The Hound’ Clegane House Targaryen

Emilia Clarke (BBC’s Harry Lloyd (BBC’s Robin Doctors) as Daenerys Hood) as Viserys Targaryen Targaryen

Iain Glenn (Lara Jason Momoa Croft: Tomb Raider) (Stargate: Atlantis, as Ser Jorah Conan The Barbarian Mormont [2011]) as Khal Drogo House Baratheon and the Court

Aiden Gillen Mark Addy (The (The Wire) as Full Monty, A Lord Petyr Knight’s Tale) as “Littlefinger” King Robert Baelish Baratheon

Julian Glover Conleth Hill as (Empire Strikes Lord Varys “The Back, Troy) as Grand Spider” Maester Pycelle

Gethin Anthony as Lord Renly Baratheon The Night’s Watch

James Cosmo as Lord Peter Vaughan as John Bradley as Commander Jeor Mormont Maester Aemon Samwell Tarly

Joseph Mawle as Owen Teale as Ser Francis Magee Benjen Stark Alliser Thorne as Yoren