Journal of Management Engineering and Information Technology (JMEIT) Volume -3, Issue- 5, Oct. 2016, ISSN: 2394 - 8124 Impact Factor : 4.564 (2015) Website: www.jmeit.com | E-mail:
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[email protected] An Empirical Study on Reliance JIO Effect, Competitor’s Reaction and Customer Perception on the JIO’S Pre- Launch Offer Pawan Kalyani Pawan Kalyani, MRES
[email protected] of the mobile spectrum and serving the Indian market with their services voice and data. The other associates’ falls under service Abstract: The telecom industry has evolved very rapidly during segment like mobile repairing and recharging the voice and data last 10 – 15 years, from the basic telephony provided by BSNL, services to the mobile subscriber, as the technology upgrades the MTNL a government companies the other private players also new mobile devices are coming to the market the shops selling came into the picture. The gradual progression from the basic smartphones from different vendors as multiband shops as well as telephony to mobile and other value added services to the users. branded shops for specific mobile brand. Internet is the one of the important addition to the services. Recently Reliance Jio has made its presence in the market of India is currently the world’s second-largest telecommunications Telecom Industry it is offering 4G Internet service and “FREE” market and has registered strong growth in the past decade and half. Internet and Voice usage till Launch as pre – launch offer. It is The Indian mobile economy is growing rapidly and will contribute a big game changer in the telecom industry as people has new substantially to India’s Gross Domestic Product (GDP), according choice and other telephonic and data service provider faces a to report prepared by GSM Association (GSMA) in collaboration new challenge to cope up with the situation.