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Exhibitors Mit’S Official Carbon Offset Partner [ A Specialized Monthly Journal On Military & Strategic Affairs ] 42nd Year | Issue No. 504 | January 2014 InformationMaritime superioritySafety forand maritime Security domain awareness World Future Energy CAESAR Combat proven self- Summit 2014 propelled wheeled gun Al Tariq precision Guidance system Issue File The fourth generation war’s dimensions, reflections & threats IDEX 2013 Mirroring UAE’s progress Media Academy The nationalization of the media in the UAE encounters several challenges and restraints, since the media is one of the largest sectors that suffers shortage of national staff. The -per centage of nationalization in national media organizations in the UAE is not more than 25.2 per cent, although the various media departments graduate about 700 citizens per year, which is a sufficient number to constitute an ultimate majority in the local media, whether audio, video or print. By: There are many handicaps that hider the indigenization of the UAE media, especially the press. One of these handicaps is that many graduates from the Media Department lack Staff Major\ Yousef Juma a real desire to work as journalists, especially in the press, considering it as a troublesome AL Hadad profession. Some Emiratis think that the press environment is expelling local capabilities, while others believe that there are UAE media establishments that do not want to national- Editor in Chief ize their workforce. Another factor is the absence of financial incentives for citizens in the media sector due to the low pay to locals in media, lack of training programs, and most [email protected] graduates tending to find jobs outside the media sector, especially in government human resources departments and institutions. Besides, there are social restraints related to the difficulty of women working till late hours outside their homes, which makes them refrain from working in the media sector, and the press in particular. One of the restraints is the nonexistence of media institutions that train media graduates and refine their skills and improve their experience, since they are not yet ready to join the labor market and they need to be trained and qualified to be able to keep pace with their colleagues in this field. Therefore, we would underline the initiative of HH Sheikh Abdullah bin Zayed Al Nahyan, the UAE Minister of Foreign Affairs and Chairman of the National Media Council who stressed the necessity of ‘establishing an academy or institution con- cerned with qualifying a UAE national prior to joining the media business.’ The Chairman of the National Media Council has hit the mark regarding the reality of nationalization of workforce in the UAE media establishments, which are still far from the scene of events in a country that is progressing every minute. HH Sheikh Abdullah bin Zayed Al Nahyan has emphasized that this imbalance in the performance of the UAE of its real role is the result of the absence of well-qualified Emirati media people, which is due to the fact that media firms are reluctant to recruit national staff, either because their managers are not convinced of the capability of citizens or they are reluctant to pay citizens salaries that are competitive with salaries paid by certain employment agencies that appoint media people in non-media departments, like public relations departments in government sector. The media profession combines training and skills on the one hand, and talent on the other hand. So the nationalization of this vital sector requires the encouragement of media establishments to recruit qualified national personnel through a nationalization ratio that does not disrupt the development plans of the information content and media in domestic media institutions. In conclusion, the media output plays a strategic role in creating and shaping public opin- ion. This means that the making of UAE public opinion must unquestionably be supervised by male and female citizens. Therefore, we believe that nationalization is a pressing neces- sity in order to preserve the national identity; yet the percentage of media nationalization is negligible, which requires drawing a strategic plan for nationalization of the UAE media and translating it into reality• Editorial | Issue 504 | Jan 2014 | 3 6 < World Future Energy Summit (WFES) 2014 A Specialized Monthly Journal on Military and Strategic Affairs Issued By UAE Armed Forces. Established In August 1971. General Supervisor Chairman of the Administrative Council General \ Matar Salem Ali AL Dhaheri Vice Chairman of the Administrative Council Brigadier \ Hassan Abdel Wahab Al Hamadi Editor in Chief Staff Major \ Yousef Juma AL Hadad Editorial Manager 8 < Major \ Jassim Shaheen Al Bloushi Art Director Moza Al Ali Singapore Air- Editorial Consultant show 2014 Mohamed Almusharaf Khalifa Sub-Editors Mariam Al Romaithi Jameela Al Kaabi Editorial Board Hanan Aldahab Al Junaibi Amal Salem Al Hosani Layout & Design 24 < Suad Al neaimi Aala Al Zaabi Huda Al Attas The Fourth Genera- Ahmed Mhammoud tion Warfare Language Rectification Eisa Al Darmaki Photos Archive Fatima Al Naqbi Advertisement & Distribution 1\Lt Khalil Mohammed Al Kaabi Tel: +971 (2) 4415999 FAX: +971 (2) 4078191 Marketing Fax :+971 (2) 4078191 E-Mail (Advertising): [email protected] Sakha Pramod E-Mail (Edit):[email protected]; [email protected] website: www.nationshield.ae Ahmed Abdul Wahhab Al hammadi 4 | Dec 2013 | Issue 503 | 28 < COVER “We always 504 [ A Specialized Monthly Journal On Military & Strategic Affairs ] 42nd Year | Issue No. 504 | January 2014 appreciate the InformationMaritime superioritySafety forand maritime Security domain awareness opportunity to World Future Energy CAESAR Combat proven self- work with the Summit 2014 propelled wheeled gun Emirati navy” Al Tariq precision Guidance system Issue File The fourth generation war’s dimensions, reflections & threats IDEX 2013 38 Mirroring UAE’s progress < Al-Tariq System: provides users Information Supe- with all weather, day or night riority for Maritime operational capabilities Domain Awareness: the rise of Maritime C4I Systems 38 Arabic Section Advertisements ISNR IBC EUROSATORY 23 40 < BRIDGING THE GAPS The views expressed in Nation Shield Journal are not necessarily shared by, nor should they be taken as the views of Nation Shield Journal. The publication of advertisements does not in any way imply endorsement by the Nation Shield Journal. All rights reserved. | Issue 503 | Dec 2013 | 5 Events World Future Energy Summit (WFES) 2014 WFES 2014 to be the lowest-carbon energy summit to date Held under the patronage of H.H Gen- eral Sheikh Mohammed bin Zayed, Crown Prince of Abu Dhabi and Dep- uty Supreme Commander of the UAE Armed Forces, the 7th edition of the World Future Energy Summit (WFES) runs from 20-22 January 2014 at the Abu Dhabi National Exhibition Centre with the theme of ‘Powering the Future of Energy Innovation and Investment’. Since its inception in 2008, WFES has grown to become the leading discussion platform for renewable energy, clean technology and sustainability, and it is now considered the preeminent interna- tional event for government and indus- try decision makers to find viable, sus- tainable solutions to the world’s growing energy challenges. The event comprises a world-class conference that offers an unparalleled forum for political, business and intel- lectual debate and a large-scale exhibi- tion which facilitates networking and transactions between manufacturers, suppliers and customers across both the public and private sectors. WFES 2014 also features a Project and bon management programme. to WFES, BP Target Neutral will offset Finance Village, a Sustainable Living BP Target Neutral is using the exper- these emissions through its portfolio of Expo, a Young Future Energy Leaders tise resulting from its role as the Car- rigorously selected best-in-class carbon programme, Tech Talk, and various cor- bon Offset Partner of the London 2012 credits. The combination of Gold Stand- porate events and social engagements. Games to reduce and neutralise, or off- ard, Verified Carbon Standard and Cli- set, the greenhouse gas emissions associ- mate Action Reserve credits are issued Lowest-carbon energy summit to ated with all travel to WFES. Indepen- by local low carbon development pro- date dently commended for its approach to jects across the globe. These innovative As the energy world looks forward to carbon offsetting, a report by Thomson technologies range from closed-loop en- the 2014 World Future Energy Summit Reuters Point Carbon found BP Target ergy powered by methane capture from (WFES) in Abu Dhabi, BP is working Neutral “sets a new bar for the major dairy cows to cyclone resistant, collaps- with Masdar to deliver the lowest-car- events industry and BP should be con- ible wind turbines in New Caledonia. bon WFES yet following the announce- gratulated for its programme design in ment of BP Target Neutral as the Sum- this regard.” Exhibitors mit’s Official Carbon Offset Partner. Using a robust methodology to calcu- WFES is expecting a significant turnout Target Neutral is BP’s not-for-profit car- late the emissions resulting from travel from the world’s most dominant coun- 6 | Jan 2014 | Issue 504 | MENA. With all the GCC states setting targets for renewable energy production, the re- gional appetite for renewable is creating demand for technology and know-how from all corners of the world, not only the traditional markets of Europe and the United States. Saudi Arabia alone has pledged to in- stall 54GW of renewable energy supply by 2032, of which 16GW is expected to come from solar PV, 25GW from con- centrated solar power and 9GW from wind. Collaboration in renewable and sus- Exterior facade of the Knowledge Center at the Masdar Institute tainable technology between China and emerging markets will be further pro- moted during WFES at a special side event hosted by the Chinese Renewable Energy Industries Association and the International Renewable Energy Agency, which is headquartered in Abu Dhabi.
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