July 2009

Celebrating the Filipino child, two foundations ABS-CBN Foundation at and Available online at www.Lopezlink.ph Knowledge Channel Foundation20 at See page10 8

GenerationBy Raul Rodrigo next power companies. We can do this job just as well as they. That’s what is satisfying—when you build a company that will be world EUGENIO H. Lopez had 22 grandchildren—13 of whom class. I think this is what Lolo used to feel when he ran Meralco; now work for the Lopez Group and in time will run it. His I think this is part of the satisfaction he derived.” grandchildren say that their work today gives them a new way to Gina Lopez said: “The Lopez family has a culture of honor, in- connect with their grandfather and his values. Don Eugenio has tegrity and service. That’s why I love my family. It’s good to know been gone for 34 years, but something of his spirit still remains that you are within a family tradition which supports what you in the institutions he left behind. want to do. Other families might For instance, Cedie Lopez Vargas sees that spirit in the Lo- not support what I do. But here, FPHC receives gold pez Museum that she runs today. Cedie said: “My years at the it’s encouraged…. We have to award...p.2 museum have given me more insight into my Lolo, what he was carry on the family tradition. I really like—how he was such a nationalist, proud to be Filipino. I get a big kick out of it—out of think he wanted the museum to tell our people something about seeing that you are part of a tra- the Filipino soul, through our art and our history.” dition and you are continuing to Piki Lopez said: “I’m very proud that [at First Gen] we’re make it bloom.” building up a Filipino team that can match any of the foreign Turn to page 6

Guess who’s joining ‘Maruja’! ...page 5

Rainy day rewards from Power Plant Mall …page 12

Third-generation Lopezes carry on the values of their grandfather, group founder Eugenio H.Lopez Sr.   Lopezlink July 2009 Lopezlink July 2009 FPHC receives gold award for corporate governance EDC takes over Mindanao power plants FIRST Philippine Holdings vocacy to espouse integrity, ICD was formally established ENERGY Development Cor- ration and Marubeni Corpo- “The operation of the Min- dong, and 51-MW Optimiza- Corporation (FPHC) was transparency, and fairness in all in 2004 and is chiefly made up poration (EDC) boosts its cur- ration. danao power plants will con- tion geothermal power plants, among eight companies that our business practices. We are of individual corporate directors rent portfolio of power genera- “The turnover of the Min- tinue to be efficient with the from California Energy and received a gold award (a rating indeed very honored and would and reputational agents com- tion assets as it assumes full danao power plants will fully turnover and fusion of exper- Ormat. between 95 to 99%) for garner- like to thank the ICD for this mitted to the professional prac- ownership of the 52-megawatt integrate the value chain of tise of EDC and Marubeni EDC is the country’s lead- ing the highest ratings, among award.” tice of corporate directorship Mindanao 1 and 54-MW the geothermal business from geoscientists and engineers,” ing producer of geothermal 169 publicly listed companies, in The companies reviewed in the Philippines in line with Mindanao 2 geothermal pow- steam production to power he added. energy, accounting for 62% the 2008 Corporate Governance under the CG-Sc Project global principles of modern cor- er plants. generation, like our Leyte The Mindanao plants are or 1,199 MW of the 1,980- Scorecard Project (CG-Sc), con- were graded based on rights of porate governance. It has been The company is taking over projects. We will be well-po- the last of the build-operate- MW total installed capacity. ducted by the Institute of Corpo- shareholders; equitable treat- at the forefront of promoting operations of the two geother- sitioned to address and ben- transfer plants turned over It is positioning itself as the rate Directors (ICD), Philippine ment of shareholders; role of corporate governance reforms mal power plants, located in efit from the robust growth in to EDC. In 2006 and 2007, country’s premier pure renew- Stock Exchange and Securities stakeholders; disclosure and in the country. The CG-Sc is EDC president and CEO Paul Aquino (seated, right) and MESC presi- Kidapawan City, North Co- peak electricity demand in the it assumed operations of the able energy player with its and Exchange Commission. transparency; and board re- one of the initiatives ICD has dent Ryukichi Kawaguchi sign the transfer agreement with EDC chair tabato, from the Mindanao Mindanao grid as we offer a Unified Leyte plants, consist- acquisition of a 60% equity FPHC president and COO sponsibilities. Average rating taken towards setting higher Oscar M. Lopez, EDC directors Federico R. Lopez and Vince Perez, and 1 Geothermal Partnership cheaper and cleaner source of ing of the 132-MW Upper in the Pantabangan-Masiway Team Energy president Federico Puno as witnesses. Elpidio L. Ibañez stated, “This of the publicly listed compa- standards of corporate gover- (M1GP), a consortium be- energy,” EDC president and Mahiao, 232.5-MW Malit- hydroelectric project. (Toni award validates our group’s ad- nies was 72%. nance. (Benjamin Lopez) tween Oxbow Power Corpo- CEO Paul Aquino said. bog, 180-MW Mahanag- Nieva) FPHC chairman and CEO Oscar M. Lopez (3rd from left) and president and COO Elpidio L. Ibañez (ex- PROMOS & OFFERS treme right) receive the Gold Award during the ICD Annual Dinner in Makati City. Others in photo are (from Select: Choose your left) ICD chairman for the Chairpersons’ Circle and Philamlife chairman Jose Cuisia, SEC chairperson Atty. Fe KEITECH grooms Leyte youth for employment Barin, ICD chairman Dr. Jesus Estanislao and PSE president Atty. Francis Ed Lim. channels, fees EL3, GL named ENERGY Development Cor- will prepare them not only certifications. KEITECH and shouldered the cost of the Choose your own channel lineup and monthly fee with Sky- poration (EDC) executives led for local and foreign employ- initially accommodated 120 roads and physical infrastruc- Cable Select! For P280 monthly, its basic Select Starter gives by chairman Oscar M. Lopez ment, but also enable them to scholars this school year. tures, including the water sup- you more than 20 kids’, news, music and lifestyle channels, in- and president and CEO Paul become entrepreneurs. The KEITECH is a tripartite ply and electrical installations. Outstanding Manilans cluding the Disney Channel, CNN, Lifestyle Network, Star First Gen adopts anti- Aquino recently inaugurated school offers three courses: undertaking between EDC, Aside from a multipurpose World, AXN, BTV and Cinema One. Customize your lineup ABS-CBN chairman and the Kananga-EDC Institute construction; metals and Kananga Mayor Elmer Co- building, there are buildings with premium channels that start at P20 each monthly; select CEO Eugenio “EL3” Lopez of Technology (KEITECH) engineering; and tourism, dilla and the Technical Educa- for administration, classroom from Playhouse Disney, Discovery Travel and Living, ANC, III and ABS-CBN Founda- in Kananga, Leyte. health and social services. tion and Skills Development instruction, dormitories, com- H1N1 measures Discovery Channel and History Channel, among others. For tion Inc. (AFI) managing di- KEITECH aims to pro- The training will run for 10 Authority (Tesda). Kananga puter laboratory and household more info, call the 24-hour customer service hotline at 631- FIRST Gen Corporation Under the plan, First Gen cases in the Philippines, none rector Gina “GL” Lopez were vide Kananga’s high school months, after which the stu- is one of the host communities services, and separate work- 0000 or text 0917-6310000 and 0918-8631000. (Arlene Torres) has adopted a comprehensive has organized two layers of in First Gen; Level 3, more proclaimed Outstanding Ma- graduates with the skills that dents will receive national of EDC’s Leyte Geothermal shop buildings for carpentry, Influenza A(H1N1) virus re- teams tasked to assume man- cases in the Philippines, exists nilans by Mayor Alfredo Lim Production Field (LGPF). welding, plumbing, masonry sponse program to help protect agement oversight of the situ- in locality, none in First Gen; in an awarding ceremony held Bayan strengthens family ties EDC provided the three- and electrical wiring installa- employees from the virus and ation. Level 4, increasing cases in the at the Manila Hotel. Bayan’s Hong Meralco charges hectare site for the campus tion. (T. Nieva) assure the continuity of the The executive management Philippines, confirmed cases EL3 was named Outstand- Kong Family Ties company’s operations, includ- team (EMT), led by president in locality, at least one case in ing Manilan for Telecommu- service allows ing those of its vital power and CEO Federico R. Lopez, First Gen; and Level 5, full nications and Broadcasting for Filipinos in Hong drop for 2nd month plant installations. hands down high-level deci- outbreak, increase of cases in dynamic leadership of ABS- Kong and their Along with Benpres and sions while holding the re- locality, more than two con- CBN. Through ABS-CBN, he families in the MERALCO customers ex- in its generation cost mainly as ABS-CBN, First Gen is one sponsibility to manage the flu firmed cases in First Gen. was cited for having provided Philippines to perienced a reduction in their a result of lower fuel cost. San of the first among local com- virus concern on a corporate First Gen raised its Level 3 Filipino professionals and catch up any time power bills following a 16.52- Lorenzo reflected a reduction panies to draw such a response scale. Under the EMT are as- alert on June 1 after the number workers meaningful livelihood centavo drop in the generation of 12.58 centavos while Sta. Manila Mayor Alfredo Lim hands the Outstanding Manilan 2009 of the day for a low program. The plan aims to set management teams, which of confirmed H1N1 cases in the and promoted public welfare charge from P4.4235/kWh Rita registered a drop of 2.42 award to Gina Lopez, managing director of ABS-CBN Foundation Inc. fixed monthly fee. maintain mission-critical op- decide individually matters country reached 14. As of press through imparting objective Also in photo is former Tourism Sec. Gemma Cruz Araneta. Photo by Just dial a local in May to P4.2583/kWh in centavos,” said Meralco exter- erations and services; mini- concerning the flu virus issue time, the number of local cases news and information. Ryan Ramos number in Hong June. nal communications manager mize social disruptions and within their respective plants has breached the 700 mark, but GL was recognized as Out- Kong and imme- This is the second straight Joe Zaldarriaga. the economic impact of a or office locations. no case has so far been detected standing Manilan for Envi- tiatives for waste management Children’s Village and her diately get connected to a Bayan phone in the Philippines. On month that Meralco’s genera- He added that the June 2009 pandemic; maintain the safety The company has also de- in First Gen. Daily tracking of ronmental Advocacy for her and environment conservation. active participation in AFI’s top of that, the Philippine beneficiary gets a Bayan phone that tion charge registered a signif- generation charge is the lowest and health of employees; and veloped five alert levels in employees who are sick is also efforts to better the environ- She was also cited for “her projects like Bantay Kalikasan, can also be used for placing and receiving local calls in the Phil- icant drop. There was also a re- since March last year. reduce transmission of the case of a pandemic: Level 1, reported to management as ba- ment, such as the Pasig River sincere love and concern for un- Bantay Bata 163 and Bayan ippines. For more info, call 412-1212, or 171 from any bayan- duction of almost 60 centavos “We have always maintained pandemic virus strain among normal operations, no case in sis for declaring Alert Level 4. cleanup campaign Kapit Bisig derprivileged Filipino youth” Foundation. PHONE or bayanWIRELESS landline. (Freya Santos) in Meralco’s generation charge that whatever savings we incur MAC in DMCI model units Meralco recently participated stakeholders. the Philippines; Level 2, some (Joel Gaborni) Para sa Ilog Pasig and her ini- with the establishment of the Other honorees are former in May. from the cost of power we ob- in DMCI’s sales event dubbed “A summer end serenade: Tivoli Garden Pres. Cory Aquino for Civic “The reduction in June was tain from our suppliers would Residences open house” on Coronado St., Mandaluyong City. This is a part Leadership; Marixi Rufino Pri- due to a P2.6115/kWh de- be passed on to our customers of Meralco’s partnership with DMCI Homes in promoting energy efficient eto for Print Media Advocacy; crease in WESM prices. One in the form of lower electric- homes by putting a MAC (Meralco appliance calculator) kiosk as an energy ABS-CBN focuses on cutting costs Dr. Teresita Uytiepo-Quirino of Meralco’s suppliers, First ity bills,” Zaldarriaga said. management tool and displaying energy efficiency messages/collaterals in for Education; Henry Sy for Gas, also reflected reductions (Meralco Corporate Marketing) the model units. (Meralco Corporate Marketing) “We are rationalizing our ity of the parent company to ABS-CBN has reported is going to be flat,” EL3 Business Development; George cost structure. We have gener- be pushed to its subsidiaries,” P5.29B in consolidated reve- said. Ty for Corporate Social Re- ated close to P500 million last Santos-Concio said. nues for the first three months He stressed that ABS- sponsibility; Jaime Augusto year in savings in cost and ex- ABS-CBN chairman and of the year, driven by robust CBN’s performance can be Zobel de Ayala for Entrepre- Bayan lets Filipino voice be heard penses. Our target is close to chief executive officer Eugenio direct sales, which surged 76% more clearly reflected through neurial Leadership; Sen. Manny P1B for the next three years, “EL3” Lopez III, for his part, to P2.52B. its EBITDA (earnings before Villar for Public Service; Mike IN line with its thrust of let- sultant. “Aside from sharing them before broadcast,” ex- printed in broadsheet part- starting 2008,” Valdueza said. said they want to improve the Direct sales consist of cable interest, taxes, depreciation, Enriquez for Public Service in Yes, you can call me ting the Filipino voice be Bayan’s voice technology in plained Fafunwa. ners The Philippine Star and The men behind Bayan and Pacific Tele- heard, Bayan partners with this campaign, our employees The reports may also be BusinessWorld. ABS-CBN Broadcasting Corp. ABS-CBN president and profitability of the company’s and internet subscription fees, and amortization) rather than Tri-Media; and Jun Lozada for com Inc. (PTI) show how subscribers can keep in touch with their loved ABS-CBN for the “Boto Mo, also pledged to be ‘Boto patrol- used for news stories that ABS-CBN’s Maria Ressa has maintained a conservative chief operating officer Charo businesses to reduce its depen- and earnings from the sale of its net income. Advocacy for Truth. ones through their inter-carrier roamer services agreement. Staying true to I-Patrol Mo” (BMPM) re- lers.’” will come out on newscasts shared, “We are happy that stance amid the bleak econom- Santos-Concio said the com- dence on advertising revenues. products such as magazines, “We manage our finances The awards are given an- its thrust of letting the Filipino voice be heard, Bayan teams up with PTI ic environment as it focuses on pany is also planning to im- “A significant part of our music and video materials. very differently from com- nually to recognize men and to boost its international roaming service. Celebrating the new partner- sponsible citizenship cam- Boto patrollers are active over ABS-CBN Channel 2, Bayan shares our belief that reducing costs and improving prove the performance of its business is related to direct Earlier, ABS-CBN project- petitors. Our net income is not women who have contributed ship are Bayan chief executive consultant Tunde Fafunwa (4th from left) paign. volunteers who will watch over ABS-CBN News Channel each Filipino is powerful and profitability this year. subsidiaries this year, particu- sales, which continue to be ed a flat growth in net income reflecting our business [as] we to the development of Manila and Bayan heads Bong Molina (global markets), Dave Rogers (network), “This campaign started a their districts, towns and mu- (ANC), Studio 23, DZMM can make a difference togeth- According to ABS-CBN larly Star Records, ABS-CBN robust. So we are less and less this year. The company has want to expense our expenses and whose achievements have Joevel Rivera (product development and management), and Jojo de Jesus year early because the voice nicipalities. TeleRadyo and ABS-CBN’s er.” She added that the goal chief financial officer Rolando Interactive Inc. and ABS- dependent on advertising to maintained this forecast de- immediately,” he explained, boosted the prestige of the (marketing) with IT&E chairman Ricardo Delgado, regional executive of every Filipino needs to be “They can leave reports regional and global stations, of BMPM is for all Filipinos Valdueza, the company targets CBN Global. continue growing our profit- spite its record monthly rev- saying that ABS-CBN’s country’s capital. director Joey Mendoza, and Broadband Everywhere Corp. president Ma- heard now,” said Tunde Fafun- through Bayan Voice Box and as well as posted online at to unite and push for social to book P1 billion in savings “We’ll do a business review ability, and that is really the enues of P1.4B in May 2009. EBITDA has grown 20% in The awarding was part of the rio Mananghaya. (F. Santos) wa, Bayan chief executive con- ABS-CBN will sift through www.abs-cbnnews.com and change. (F. Santos) from cost-efficiency measures of our subsidiaries. We want strategic direction of the com- “We’ll continue to manage the first five months at P2.6B. celebration of the city’s 438th by 2010. the efficiency and productiv- pany,” he said. our business as if our income (ABS-CBN News) anniversary. (Kane Choa) Did you miss an issue of LopezLink? Access our archives at www.Lopezlink.ph   Lopezlink July 2009 Lopezlink July 2009 potato HRCOUNCIL couch 15 feted in 48th MESALA UPDATE All-star ‘Wowowee-lympics’ ‘Gabi ng Parangal’ Own your own car now! SSD interest rates lower treats MESALA has made it easier for its members to own their own car by MERALCO Employees Savings & Loan Association Inc. (Mesala) Anne is getting married! raises P.8M for charity SERVICE awards were conferred on 15 employ- implementing changes in its car loan policy. has approved a reduction of 0.25 percentage points on its special sav- Anne Curtis returns to ‘WOWOWEE’ host Willie Revil- Uysiuseng, Nene Tamayo, Dionne lenciano and ex-PBA player Alvin ees from Lopez Inc., Eugenio Lopez Foundation The interest rates for brand-new and secondhand vehicles are now ings deposit (SSD) interest rates, general manager Noel Valeza an- ABS-CBN’s Primetime lame and the show’s production staff, Monsanto and Janna Dominguez, Patrimonio, who went up against Inc., Benpres Holdings Corporation and First the same, Mesala said. nounced. Bida via “The Wedding.” crew and talents were overwhelmed who battled it out against Valerie son Angelo, a Star Magic talent. Philippine Holdings Corporation (FPHC) dur- The nominal rate—the rate used by commercial banks in their loan This follows as the Bangko Sentral ng Pilipinas (BSP) reduced She plays Candice with joy when they saw that the Concepcion, RR Enriquez and During halftime, Pokwang gave ing the 48th Gabi ng Parangal held at the Rock- computation—is the cumulative interest rate for the applicable term its key interest rate by another 25 basis points in April, bring- de Menes, who Big Dome was packed during the the ASF dancers. a hilarious impersonation of Dioni- well Tent on July 1. of the loan, while its equivalent effective rate is on an annual basis. ing the cumulative reduction to 150 basis points since December attempts to save “Wowowee-lympics.” They were In basketball, Gerald Anderson, sia Pacquiao, while the Gigger Boys This year’s awardees are Lopez Inc.: Noe Mesala is also no longer collecting the filing fee of 1%. 2008. able to sell 13,000 tickets amount- Diether Ocampo, Zanjoe Marudo, offered an upbeat dance number to The rates of Term/Amount From To her parents’ mar- Neones (25 years); Eugenio Lopez Foundation: For more info, call 632-8376 or 1622-6079, or email loans@mesala. ing to approximately P800,000, Jason Abalos, Rayver Cruz, Rod- the tune of the “Boys Over Flowers” deposits to be 90 days riage by getting Rodrigo Enano (20 years); Benpres: Milani com.ph. (Yiessa Borbon) which will be given to charity. jun Cruz and Matt Evans were theme songs. placed starting P100,000-P990,000 3.50% 3.25% engaged to Caimol, Carla Paras-Sison (10 years), and Ea The volleyball and basketball strong contenders with the help of The “Wowowee-lympics” was a Term FROM TO May 5 are indi- P1,000,000-P4,990,000 3.75% 3.50% Marlon (Za- Theresa Alarcio, 15 years; FPHC: Anne Ni- games were fast-paced and full of their coach, director Johnny Ma- huge success! Aside from bringing (mos.) Brand-new Secondhand njoe Marudo), cole Palanca (five years); Danilo Lachica, Rene cated in the table P5,000,000 and up 4.00% 3.75% her father’s em- surprises. Joining the Star Magic nahan. Playing for the “Wowowee” cheer to Filipinos, everyone who Mayol (10 years); Benjamin R. Lopez, Ramon Nominal Effective Nominal Effective Nominal Effective at right. 180 days ployee. The mock volleyball lineup were Angelica team were Cesar Montano, Vhong was part of the event was also able Wowowee’ cohost RR Pagdagdagan, Angelo Macabuhay (15 years); 2 1 5.89% 10.60% 6.62% 12.00% 5.61% 10.20% Valeza assured P100,000-P990,000 3.75% 3.50% Derek Ramsay, Anne Curtis and Zanjoe relationship even- Panganiban, Kim Chiu, Nicole Navarro, Jhong Hilario, Gab Va- to help those in need. (K. Solis) Enriquez (right) Federico R. Lopez (20 years); Anthony Mabasa depositors that P1,000,000-P4,990,000 4.00% 3.75% Marudo star in ‘The Wedding’ 18 8.85% 10.90% 9.77% 12.00% 8.35% 10.30% tually leads to (25 years); and Elpidio L. Ibañez and Elizabeth Mesala’s SSD 24 12.70% 11.75% 12.98% 12.00% 11.19% 10.40% P5,000,000 and up 4.25% 4.00% preparations for a real wedding. But what if Candice’s first Parulan (30 years). interest rates “are 1 year love Warren (Derek Ramsay) returns to win her back? “The Former Sen. Vicente Paterno, who once 36 19.90% 12.15% 21.30% 13.00% 17.18% 10.60% far better than Extending viewers’ ABS-CBN experience bank rates con- P100,000-P990,000 4.00% 3.75% Wedding” also stars Eula Valdes, Michael de Mesa and Irma served as a board member of both FPHC and 48 27.08% 12.26% 28.77% 13.00% 23.59% 10.80% THE ABS-CBN expe- marks. Part of its task is the devel- retail and consumer industry has sidering their tax P1,000,000-P4,990,000 4.25% 4.00% Adlawan, among many others. Fall in love with “The Wed- Benpres, was also honored during the event. 60 35.57% 12.69% 39.61% 14.00% 30.45% 11.00% rience doesn’t end with opment of products and consumer come to recognize the potentials exempt feature.” P5,000,000 and up 4.50% 4.25% ding,” now airing on ABS-CBN Primetime Bida! (K. Solis) a button pushed on the goods for ABS-CBN’s television in local licensing,” Coloma noted. remote control. The net- brands. Among the best-sellers The ABS-CBN licensing PRCHALLENGE work’s licensing group are “Matanglawin” books, “Pinoy group projects more out-of-the- makes sure of that. Big Brother” shirts and “Lastik- box licensing programs and con- “We want the viewers man” and “Super Inggo” toys, while cepts that go beyond the norms Email subject lines: to experience the shows talangkanin, an actual replica of a of merchandising and into the The new communicator beyond just watching dish in “Only You,” is available in promotional side of licensing. By Carla Paras-Sison what people are talking about. and burnout, both characterized them onscreen, to make Kaya Korean Restaurant. “Now we’re venturing into Short is sweet! Kids can now relive Kuya Kim’s adventures Evidence-based communication by negative energy. This is one them…a part of their “In the Philippines, licensing sports licensing and celebrity li- W h e n Francisco sent out on behalf of Weather in the ‘Matanglawin’ books ATTRIBUTES of the so-called is a powerful tool because it allows reason Schwartz advocated power lives,” said ABS-CBN’s of local brands is gaining ground, censing, and moving into events. it comes Underground. The pitch helped land an “new communicator” took cen- you to analyze and prioritize the naps of 15-20 minutes as a means head for licensing, Karen Coloma. chandising arm of the network, having been dominated largely by The long-term goal is entering to sub- Associated Press article, which then ran ter stage at the June 2009 World conversations you want to shape,” to radically improve performance ‘Agimat’ boys Jolo Revilla, Jake Cuenca, Gerald Anderson and The ABS-CBN licensing in charge of the management and foreign brands. But through ABS- the global arena,” Coloma said. ject lines, in 19 dailies. Conference of the International said Christie. at midday. “Sleep is more funda- Coco Martin. Photo by Allan Sancon group is the licensing and mer- protection of ABS-CBN trade- CBN’s pioneering efforts, the (Kane Choa) length does “Colorado: Help bring a cow into Association of Business Com- While adept in the usage of mental than eating,” he said. m a t t e r . the world”: This kind of subject line municators (IABC) held in San innovative technologies, the new He further recommended ‘Agimat’ to cast its powers on C h r i s t i n e is hard to resist—and Greg Morton of Francisco, California. communicator must rely on time- establishing a ritual of building Kent explains Praco PR in Denver was counting on ABS-CBN Red Cross collaborates with Star Records In her keynote address, Cisco less communication essentials such “renewal breaks” into the day, such how to hook them in. just that reaction when he penned this Gerald Anderson, Jake Cuenca, Coco Martin and Jolo Re- senior vice president of corporate as relationship-building on a much as eating five to six meals, working THE music video for the the Red Cross “Naging volunteer ako ng Red HOW do you convey the timeliness and subject line for…the Colorado Tour- villa are set to cast a spell on Philippine TV in “Agimat.” communications Blair Christie bigger scale, honesty and creativ- out, taking naps and sleeping at Philippine National Red Cross w o r l d w i d e , Cross kaya nang nalaman ko na brilliance of your pitch—in no more ism Office. The pitch won a story in the “Agimat” is the story of four men whose lives have been al- lauded the presence of over a thou- ity. These will help him navigate designated times. theme song, “Bagong Umaga,” to be released napili ako for this, go ako agad,” than seven or eight words, and prefer- New York Daily News and also gener- tered by a fairy as she gives them special powers in the form sand delegates amid a global reces- the risky world of social media Epitome of new communicator was finished recently. This is for soon. Toni explained. ably fewer? Here’s how several PR pro- ated interest from The New York Times of an amulet. Action, suspense, comedy and drama combine sion that has led to budget cuts for where everyone is a spokesperson Finally, in the plenary on sus- one of the biggest projects of the The artists The organization recently fessionals managed the job. and USA Today. in this one big project. Let “Agimat” take you to a world be- training, thereby “affirming the presenting opportunities and dan- tainable leadership, IABC mem- Red Cross in partnership with who shared attempted to set a record for “Why my acquisition failed”: Shawn “Researchers take ‘Fantastic Voy- yond the ordinary capabilities of a human being, soon on relevance of communication in a gers for targeted corporations. bers met the epitome of the new Star Records. their voices the largest human formation Whalen of Schwartz Communications age’ through the human body”: William ABS-CBN! (L. Dionisio-Piravalasamy) constantly changing world.” Espousing the principle that communicator, Robert Swan, OBE Top-billed by Toni Gonzaga, for “Bagong of the Red Cross, in addition in Massachusetts used this in a bid to Dube of the Rochester Institute of Tech- According to Christie, the new organizations must embrace feed- (Order of the British Empire). Erik Santos and Yeng Constanti- Umaga” re- to organizing a concert with woo reporters covering management nology in Rochester, NY was asked to communicator “recognizes that the back that comes in various forms, A polar explorer, environmen- Piolo in Maruja’s world! no, the upbeat number is includ- vealed that the artists involved in the issues. “The goal was to show how a get coverage for a faculty/student project audience is changing every day, and Christie encouraged “transparent tal leader and special envoy to the Piolo Pascual joins the mystical world of Cristy (Kris- ed in “I Move, I Give, I Love,” an they waived project, at the Mall of Asia company had survived and become in- at the school. “They had created a 3-D, that collaborating with a generally communication” that is founded on director of Unesco (United Na- tine Hermosa) in “Komiks Presents Mars Ravelo’s Nasaan inspirational album conceptual- their talent fees grounds. (Lorelie Dionisio-Pi- dependent again,” Whalen explains. It virtual tour of the human pancreas…,” diverse global audience consisting the age-old values of “simplicity, au- tions Educational, Scientific and Ka, Maruja.” ABS-CBN management kept the hunky ized for the 150th anniversary of for the cause. Toni Gonzaga, Erik Santos and Yeng Constantino ravalasamy) worked so well that The Wall Street Jour- Dube explains. “…Given that the movie of analysts, employees, investors, thenticity, directness and collabora- Cultural Organization), Swan is heartthrob’s participation in the series under wraps to cre- nal, which did a story on the company… ‘Fantastic Voyage’ was about a miniatur- customers, media, various influenc- tion that supports a call to action.” the first man to walk across both ate more e xc it e me nt and curiosity among the (as did Forbes), used the same wording ized crew traveling through a human, ers, and your organization’s own Multiple stresses the North and South Poles, wit- viewers. Now it’s time in its own headline. the line also had nice symmetry,” he executive team is the biggest chal- In the second plenary, The En- nessing firsthand the damage to to let the world know. “Pearls and paychecks/Sapphires says. Stories ran in The Washington Post ‘Dose’ screens at Indiesine! lenge for communication today.” ergy Project president and founder the Arctic and Antarctic. What secret does the and salaries”: The Gemological Institute and on the TV program Discoveries & Piolo Enabling collaboration Tony Schwartz focused on how He shared his amazing journeys character of Piolo CINEMA One’s daring and disturbing “Dose” follows the unlikely relationship of America’s career fair and open house Breakthroughs Inside Science. Pas- Hence, the new communica- leaders can “thrive in a storm” in since 1985 and told of key learn- possess that gem, “Dose,” is screening at Robinson’s that develops between an unloved 12-year is a vehicle for connecting job seekers “Veggies for dessert? Blue cheese cual and tor develops processes, engages view of multiple stresses, including ings such as the need to inspire will affect Galleria Indiesine until July 7! old boy, Edy (Chavez) and a lonely gar- to employers and also to attract anyone gelato!”: With a flavor combination Kristine cultures and chooses technologies the current economic downturn. trust, practice patience, checking the whole Top-billed by Yul Servo, Emilio Gar- dener, Danny (Servo)—two individuals interested in gems. Laura Simanton, se- like this, journalists couldn’t fail to take Her- that enable collaboration. The Defining energy as the capacity oneself for one’s relevance as a story? Don’t cia, Irma Adlawan, Ray-An Dulay, and coping with their forlorn existence away nior PR manager for the institute, tied a peek at the pitch, written by Claire mosa emergence of new media, with to do work, Schwartz introduced leader and, most of all, remember- blink as the introducing the Golden Screen nominee from their loved ones. When their friend- in the two themes of the fair into a short Bloxom of Cooper Smith Agency in 95% of the top 100 newspapers participants to the concept of in- ing one’s dreams. tables turn for Breakthrough Performance of the Year, ship slowly breeds intimate familiarity, and sweet pitch subject. (Pairing two Dallas. Bloxom was charged with having their own blogs, allows creasing capacity by “moving rhyth- In the end, the new communica- on “Komiks Frits Arvhie Chavez, “Dose” is the directorial the line that defines love and friendship, seemingly disconnected ideas in a pitch pitching new fruit and vegetable flavors communicators to conduct multi- mically between the renewal and tor is pictured as skilled in creatively Presents Mars debut of award-winning writer Senedy Que. passion and trust inevitably intersects. In opener is always an attention-getter.) from Paciugo Gelato, an ice cream store way, targeted or customized com- expenditure of energy—physical, using emerging technologies for Ravelo’s Nasaan The film was exhibited at the 2009 the end, theirs become either a complex The result: more mainstream coverage, chain. “… What reporter wouldn’t be munication that will impact each emotional, mental and spiritual.” collaboration; capable of expanding Ka, Maruja” Barcelona Asian Film Festival as part of relationship or mutual companionship that and great trade ink. able to open the email after knowing target segment differently. Failure to switch between high and renewing energy for attaining a Saturdays after the “Focus on Southeast Asia” section. defies age and gender. “Weather to pack sunscreen or an that someone would create such a fla- “This is a time of change. Join performance and recovery, both healthy work-life balance; and cred- “Cinema FPJ” Moreover, it also been invited to the Q! Catch “Dose” at Robinson’s Galleria umbrella”: This… was useful in driv- the conversation in the world characterized by positive energy, ible in providing sustainable inspira- vor?” says Bloxom. on ABS-CBN. Film Festival in Jakarta and Bali, Indone- Indiesine from July 1 to 7 as part of the ing up media responses to the pitch outside your companies. Know may lead to survival performance tion to his desired audiences. Email the author at chrisk@ckeditorial. (L. Dionisio-Pi- sia, and the Hong Kong Lesbian and Gay continuing celebration of Cinema One’s Director Senedy Que (center) with ‘Dose’ stars Yul that Justin O’Neill of Ogilvy PR in San com. ravalasamy) Film Festival, among others. 15th anniversary. (K. Solis) Servo and Emilio Garcia.   Lopezlink July 2009 Lopezlink July 2009 Some of the third-generation Lopezes, the offspring of Geny, FEATURE executive 6 It’s in the Oscar, Manuel and Presy (l-r): 9 Brothers Raffy and Gabby NOT all the grandchildren of Eugenio H. During martial Lopez; Gina Lopez, Cedie Lopez Sr. (Don Eñing) work for the group of law when many DNA Lopez-Vargas and Cary Lopez; companies that he founded. But those who do members of the ONE brother was “quiet cousins Jay and Mike Lopez; have had to start from the bottom and work Lopez family were and cerebral,” the other Rina Lopez-Bautista; and Geni their way up. In fact, some of them started in self-exile in the 4 Psinakis and Rogy Panganiban. “guileless, open and ap- working outside the Lopez Group, and were US, their cousin 4) proachable.” But they Rogy Panganiban, back, but they were all in shambles, he had to live up to a higher stan- Gabby calls Geny “my mentor and shareholders. In 1958, he wrote: “We later reeled in to serve. 10 were united by their drive GENERATION... 1) Benjamin R. Lopez practically bankrupt. So my energy dard; he had no special privileges; my hero”—the man who taught him sincerely believe that a greater pro- For example, Studio Tours man- 2 to be pioneers in busi- from page 1 became channeled to something more he had to earn everything.” “never to do anything halfway,” and portion of the earnings accrued from ( Jay), youngest son of Lopez Group chair- ager in ABS-CBN, ness—Eñing and Nanding For them, the work they do to- constructive—helping the family.” Gabby recalled: “He was very that ABS-CBN “will always be in the business should be returned to the man Oscar M. Lopez (OML), first worked as worked for a car Lopez were always the first day is a way of carrying on the work Hard work demanding, and he insisted that I service of the Filipino.” He said: “I pay people, whether this be in the form a management trainee for a European trading rental agency while to bring in and introduce 5) their grandfather started over 80 When Geny, Oscar and Manolo work as hard as he did. He often attention to the values that drive the of foundations, grants, scholarships, company in Singapore. “It was the early ‘90s another cousin, cutting-edge technology to Rafael L. Lopez, 3 years ago. Lopez were rebuilding the Lopez castigated me in front of all his organization—because if you have the hospitals and any other form of social [and] the entire Asia Pacific was booming. the Filipinos. At the same 13 Martial law years Group after 1986, some of their managers—embarrassing every- right values, people will make the right welfare benefits.” It was a very exciting period,” Jay recalls. He chief executive of- time, there was a strong When the third generation of children were working alongside body. But that was his style. I never decisions. Big businesses are driven by He practiced what he preached, was moving into his second year when OML ficer of ABS-CBN focus on philanthropy Lopezes was growing up, it wasn’t them, getting to know the ropes and took it personally. I realized that values, not by profits—the profits are with large donations to hospitals, asked him to come back home. “It was, obvi- Global, pumped fuel and public service, with clear that there would even be a rising through the ranks. The most what he was trying to instill in me an output of doing the right things. schools and other worthy causes. ously, an offer I could not refuse,” he says. for a gas station. “I Eñing’s famous assertion 5 Lopez Group in their future. They experienced entrepreneurial families was a very strong sense of integrity, It’s the way you keep score, but Education and culture were his Jay joined First Philippine Holdings Cor- consider it a blessing 11 that “a greater proportion spent their formative years in the know that there is no surer way than and [the need for] staying focused it doesn’t drive the business. The favorite causes. He was a generous poration (FPHC), spent his first few years in disguise. If the of the earnings accrued shadow of martial law. They saw this to spell disaster for a family on the business. He was ensuring values are what drive the business. donor to his alma maters: the UP, with the business development group look- going gets tough, from business should be how the family business had been corporation than to base corporate that I learned it properly. I think I learned the importance of values the Ateneo de Manila and Harvard. ing into the electronics and export-oriented we know from our returned to the people, pillaged by the dictatorship in 1972- succession on bloodlines instead of his father treated him the same way, from my father.” He made a crucial donation to help businesses under the late Tato Diaz, but was own experience whether this be in the form 73.They all know how quickly and merit. The fact is, the young Lopezes and he passed it on to me.” Piki underwent a similarly stern found the Asian Institute of Man- soon seconded to Rockwell Land Corpora- that we can do it, Third-generation Lopezes of foundations, grants, arbitrarily the world can change. who entered the family business in After eight years of putting training regimen at First Holdings agement (AIM). He also founded tion where he was mentored by Rockwell we can survive,” scholarships, hospitals, and The tribulations of the martial the 1980s went through a harder Gabby through the wringer as the and he emerged eventually as CEO Lopez Memorial Museum and the CEO Nestor Padilla. After 10 fruitful years says Panganiban. any other form of social 6) Gina Lopez, law years served one useful purpose, time than an ordinary employee. network’s CFO, Geny was satisfied. of First Gen, the top Filipino power Eugenio Lopez Foundation to carry in Rockwell where he learned the ins and outs welfare benefits.” in that they underscored for the next This is nothing new for the Lo- In 1997, Geny named him ABS- producer. He too began to focus on on his philanthropic endeavors. of the property development business, Jay managing direc- earn their spurs These character traits, generation that it made no sense to pez family, of course: Don Eugenio CBN chairman. Geny said: “I was Lopez values as being the reason for The next two generations of the returned to FPHC where he is currently vice tor of ABS-CBN which carried the family be attached to material wealth. Cedie was very tough on Geny when he fortunate that I had Gabby, who being in business. He said: “Despite family have continued the tradition president and assistant to the chairman. Foundation Inc. (AFI), started working for learn the telecommunications business. This me, the one thing that stood out was his through the past 80 years, 2) Oscar R. Lopez Jr. recalled: “I learned to make the most was starting out in the Chronicle in liked business and who liked the getting pilloried now and then, we of building a better society through His eldest brother the foundation as head of the disaster desk required learning the fundamentals such as generosity. He was not only generous to his remain the blueprint of what I had, which is a very im- the 1950s, and Manolo was made to job and took to it as duck takes to Lopezes keep going back to public philanthropy, through several foun- (Cary) also spent three years in the US work- reporting to then AFI director Gretchen climbing a telephone pole at their pole barn family and friends but to others whose lives according to which the portant lesson, and it is important to pound the streets as a bill collector water. Gabby has worked out very, service, to building better infrastruc- dations working under the aegis of ing for a petroleum company and later a per- Ocampo. After earning her Master in De- in Massachusetts and looking for a dial tone. he touched and to the Filipino in general. present-day conglomer- learn it when you’re young. So you and a meter reader for Meralco in the very well. I’m quite proud of the guy. ture and providing better services. the Lopez Group. These foundations sonal computing firm before returning home velopment Management degree at the Asian Also, I had to spend some days under the I would hear time and time again how he ate does business and are don’t feel you’re entitled to all these 1960s. For the younger Lopezes like He doesn’t mind long hours, he’s got It’s ingrained in us that public ser- include ABS-CBN Foundation, to join the information technology depart- Institute of Management in 1991-1992, she busy streets of Manhattan splicing fiber optic helped this or that individual or family and collectively known as the things, to money and comfort.” Gabby and Cedie, who joined ABS- a good head on his shoulders, he’s vice is what we do best and where we Knowledge Channel, Bayan Foun- ment of ABS-CBN Broadcasting Corpora- was appointed to head AFI and thus, began cables. Part of the training included travelling our country in his different undertakings. I “Lopez Group DNA.” They had spent 1972 to 1986 CBN, and Piki, who joined First got good values and he has a vision would like to be. We are dedicated dation and many more. For instance, tion in 1986. After 10 years in ABS-CBN, he expanding the reach of projects and adding the world to learn business development and feel that this generosity and giving nature is “Eighty years later finishing their studies and working Holdings, it would be their turn to about where ABS-CBN can go.” to investing here for the long term, Rina started Knowledge Channel in moved to FPHC where he started as one of to the menu of socially responsible endeavors understand how joint ventures are structured expressed by us in all our different endeavors. we remain a conglomer- Lopez values for other companies, thinking that go through the gauntlet. Piki under- because the need here for better in- 1999. KCFI is an all-educational TV two people in procurement. Today, Cary is vice that the foundation spearheads, among them among different nationalities.” Each of us gives and serves others in our own ate committed to serving there would never again be a Lopez stood: “It’s very important that our Geny and Gabby agreed about frastructure is so great.” channel with 14 hours of curriculum- president for administration with a staff of 12. Bantay Bata 163, E-Media, Bantay Kalikasan, As the members of the third genera- ways,” Rina says. Filipinos, ready to invest 3) Federico R. Lopez 12) Geni Psinakis, conglomerate. Then all of a sudden, businesses should be run as business- what values made for a winning He added: “The power industry based programs on elementary and (Piki), now chief BayaniJuan, and Kapit Bisig Para sa Ilog Pa- tion rise from the ranks and assume greater entrepreneur and in leading-edge technol- the world somersaulted again, and es and those of us in the family who broadcast organization: “the passion is very visible. Everyone uses it on high school subjects such as math, executive officer of First Gen Corporation, sig. responsibility, they are guided by the values Don Eñing’s youngest grandchild, was only ogy to serve them better, 7) Martin L. Lopez the younger generation had to re- chose to work in the business have to for excellence, the drive to be number a daily basis. The destinies of the science and English. KCFI acquires started in the agriculture side of the business (Mark), vice president passed on by their parents from Don Eñing two weeks old when the old man passed constantly on the lookout adjust their thinking. earn the respect of our peers.” one, the commitment to public service, country and our company are inter- and produces video programs and in 1987, trading fruits and vegetables around and chief information officer of Meralco and make it their goal to add value to the away. But she keeps his philanthropic values for new opportunities to Piki said: “I remember being really Gabby Lopez’s path to the top of the caring for our family of employees, twined. So there should be a conver- distributes them via cable or satellite the country, living in the small town of Sta. and head of e-Meralco Ventures Inc., joined work and the business entrusted to them. alive as she works full time as director of de- pioneer in service, and 9) Eugenio L. Lopez III angry with the Marcoses for what they ABS-CBN was not easy. His father and above all, never ever giving up.” gence of the country’s objectives and to public schools for free. Students Catalina, Negros Oriental, and building and Meralco in 1998 as a management trainee. He (Gabby), chairman velopment for WE International Philippines, ready to absorb setbacks did to our family. So at that point, defi- cut him no slack. If one day Gabby Gabby said: “Those were the our objectives as a company. When who watch these programs regularly operating aquaculture farms. In 1993, he went through the lineman’s training course, of ABS-CBN and eldest grandchild of Don a new nongovernment organization commit- and disappointments on nitely I didn’t feel rich or privileged. I was going to run the company clos- values my father taught us. He knew you have that kind of convergence, score higher on tests and get better shifted gears and formed the power and ener- climbing poles as high as 30 meters, and Eñing, particularly admires his grandfather’s ted to eliminating poverty and collaborating the way to long-term was really resentful and bitter. But all est to Geny’s heart, then he was those values like the back of his hand. then you can go very far.” grades as a result. Today, the Knowl- gy task force of FPHC that eventually led to joined field units inspecting illegal connec- business acumen. “He was a visionary, always toward holistic approaches to the many issues success,” Lopez Group Social responsibility of a sudden, after the 1986 revolu- going to have to earn it. Geny said: Over the years, he instilled them in edge Channel is available to over 2.8 establishing and acquiring many of the First tions in order to have hands-on experience of willing to take risks and to make the bets that people in poverty face. WE is currently focus- chairman Oscar M. Lo- tion, the Marcoses were gone. And “I have always judged Gabby more us so relentlessly that they remain The Lopez Group takes pride million public school students in Gen companies currently under their wing. fieldwork. He eventually got involved in the would transform the business landscape. He ing on the Smokey Mountain area and has an pez wrote in his overview so my objective became a lot more sternly than I do other people [in the essence of our company DNA. in being leaders not just in business, 1,800 public elementary and high “If there’s any powerful legacy that Lolo technology side of the business. was also very nationalistic. What he did with existing partnership with the Palawan Project of “Passing the Torch.” constructive. We had these companies ABS-CBN], and I told him why: Imbued with these values, we learned but also in social responsibility. Don schools in 40 provinces nationwide. Eñing has left us with, it’s that many of our Although too young to recall any experi- Meralco was unprecedented. Meralco was in Foundation. It continues to look for opportu- how to win—and how to win with Eugenio believed that business had Rina said: “Sometimes when we businesses are imbued with public service. ences with Don Eñing, Mark grew up with the hands of foreigners, it was big risk but he nities to make a positive impact throughout honor.” to benefit society at large and not just Turn to page 8 FPHC spent years trying out other businesses the same values that the old man taught his took it because he believed it would help in the country. but somehow we would always be irresistibly own children. “Working in Meralco today nation building,” Gabby says. Perhaps equal in importance to helping TIMELINE 10) Cedie Lopez Vargas, 13) Ernesto L. Lopez 80 years1939-1948 of the1949-1958 Lopez1959-1968 Group 1969-1978 1989-1998 1999-2008 drawn back to providing many basic public even after he (Don Eñing) has been gone for director of others, (Ernie), head of 1928-1938 1979-1988 services. over 30 years now, his legacy still lives on and Lopez Memorial Museum, affirms their ABS-CBN Publishing, also values how they The Lopez brothers establish After the end of World The brothers put up Iloilo In 1962, the Lopez The Lopezes acquire The new Manila A revitalized Lopez Group goes Two major CSR efforts—in “Of course, these very same businesses you can somehow feel it as you walk along grandfather’s love of country. “Understand- were taught to help themselves. He remembers E&F Lopez, the co-propri- War II, Eñing and City Colleges, now Univer- brothers create Benpres Philippine Telephone Chronicle starts on an expansion binge. This education through Knowl- have either been spectacular successes or have the corridors of the Lopez Building. He had ing his essence all came together when I went his grandfather’s perseverance, a trait he also etorship that will be the seed Nanding make more sity of Iloilo, in their home- as their new holding and Telegraph Com- to roll off the period saw the establishment edge Channel Foundation caused us some painful heartaches. These last a genuine concern for his employees which I to the museum. I got to know the spirit of the saw in his father, the late Eugenio Lopez Jr. for the future Lopez Group; forays into the transport town in 1949. The seeds of company. They venture pany (PT&T) and presses in June of ABS-CBN Foundation Inc. Inc. and in conservation few years have given us many experiences both have also seen with MML (Meralco chairman man in what he collected. He was a historian, (Geny), especially in the middle of seemingly at the same time, they take business, establishing today’s ABS-CBN Corpora- into banking via Philip- found the Philippine 1986, signaling (AFI) in 1989, SkyCable in 1991, through First Philippine good and bad and if there’s any major lesson Manuel M. Lopez, Mark’s dad) throughout an adventurer, a nationalist. As a child, I saw insurmountable odds. over the management of the international airline tion are planted with the es- pine Commercial and Engineering and that the Lopezes’ Securities Transfer Services Inc. Conservation Inc.—kick to take away from all these it’s that in public his years in Meralco,” he says. his adventurous spirit in his desire to always “He (Geny) would just chip away, chip Far Eastern Air Trans- tablishment Industrial Bank (PCI- Construction Cor- in 1992, Benpres Holdings Cor- off another decade of the their two sugar plantations business rebirth service, good intentions are never enough. 8) Miguel L. Lopez (Mike), marketing try something new, whether it is food, a new away [at the problem] and not give up…I in Negros Occidental. Over port Inc. of Chronicle Bank) in 1960. This de- poration (PECCO, has started in ear- poration in 1993, Bayan Tele- Lopez Group. At the same Simply having a ‘build it and they will come’ head of Meralco, explains thus: “My dad place or any new experience. This spirit now think that Lolo and my dad would be proud the next 10 years, the broth- (Feati) in Broadcast- cade saw the organization later ECCO-Asia, nest. In the same communications in 1995, time, the growth of mem- attitude is a sure recipe for disaster. It’s just as (MML) and his brothers were really tough on echoes in my consciousness and in his legacy that the Lopez Group is still able to thrive ers venture into newspaper 1945 and ing Network of Meralco Securities now First Balfour year, Eñing’s ABS- ber-companies established important to win the trust, hearts and minds the next generation. They don’t want anyone in the museum,” says Cedie. and survive and adapt. A few years ago, we publishing, shipping, air and N e g r o s (CBN) in Corporation (now First Inc.) in 1969, and es- sons Geny, Os- C B N decades earlier proceeds 11) Rina Lopez Bautista, land transport, real estate Na v i g a - 1956 and the Philippine Holdings tablish the first cable car and Manuel B a y a n apace, with the list of spin- of the public and give them the best value for saying that we are here just because we are president and had a difficult slump, but we recovered. They’d and movie houses. tion in purchase of Corporation) in 1961 company in the Phil- reestablish their Founda- off firms and subsidiaries their hard-earned money. I think Lolo under- Lopez grandchildren. They want us to prove executive director of Knowledge Channel be pleased to know that they built an organi- 1946, in Alto Broad- and the subsequent pur- ippines, Nuvue Cable control of ABS- tion in growing longer by the year. stood this deeply and did this in his own way, that we’ve done our share in terms of learning Foundation, says their Lolo Eñing was always zation that was able to adapt and it was not addition casting Sys- chase of Meralco from TV Inc. 1971. With CBN, Meralco, 1 9 9 7 , The group makes a fit for the era in which he lived. But as times the business. That is what Lolo Eñing did to larger than life. “I was always in awe of him, relying purely on the founders…They wanted to acquir- tem (ABS) its American owners in the declaration of and First Hold- and First major shift by acquiring change and the public becomes even more them. It’s the same discipline which they are his foresight and his determination to tread an organization that outlived them. That was ing The and Bolinao 1962. One of Eñing’s pet martial law in 1972, ings. Control of G e n Energy Development demanding we have to be ready to meet those instilling in all of us. When I came back from where others had not. Being the founder of their goal,” says Ernie. M a n i l a Electronics legacies, Lopez Memo- the Lopez Group is PCIBank reverts Corpo- Corporation, the country’s challenges and continue to earn that trust in my studies abroad I was offered by NYNEX the Lopez Group, there were many things Note: Portions excerpted from “Passing the Lopez brothers Ening and Chronicle Corporation rial Museum, is unveiled systematically pil- to the group in r a t i o n largest producer of geo- new and innovative ways.” (partner at Bayan) to train with them and about him that touched our lives, but for Torch.” Nanding in 1947. in 1957. in 1960. laged by the regime. 1987. in 1998. thermal energy, in 2008.   Lopezlink July 2009 CSR ACTIVITIES Lopezlink July 2009 NOSTALGIA AFI celebrates 20 years of ONGOINGS Those who cannot remember the past @Lopez Museum are condemned to repeat it.— George service to Pinoy kids Santayana KNOWLEDGE and around 42,000 public facilitators of learning, and en- EXHIBITS what is within and what is July 20, 1901 Since 1989, ABS-CBN Founda- Through the years, it has changed hearts and ensured Channel Founda- schools in the country. KCh hance their teaching approaches Maps, school texts on exhibit without, what is ours and Eugenio H. Lo- tion Inc. (AFI), borne out of ne- created E-Media, Bantay Bata futures. tion Inc. (KCFI) bared plans programs, which are based through the website. STUDENTS and lovers of geography, what is not, what is “we” and pez Sr. is born cessity and with a disaster-strick- 163, Sagip Kapamilya, Bantay On July 3, 2009, AFI, in to connect 8,000 more schools on the prescribed curriculum In the first leg of its new history, politics, art and education will what is other. Maps promote to Benito Lopez en nation as its canvas, has been Kalikasan, Bayan Microfinance, partnership with ABS-CBN, to Knowledge Channel (KCh) of the country’s public school campaign, KCh’s new advocacy delight in Lopez Memorial Museum’s spatial understanding of the and Presentacion faithful to its vision of developing BayaniJuan and Kapit Bisig Para celebrates its 20th anniversary in the next 10 years, a fourfold system, reach some 2.9 million plugs will be aired on ABS- exhibits showcasing rare maps in one world, including one’s place Hofileña Lopez programs to achieve a better sa Ilog Pasig (KBPIP)—proj- with a by-invitation-only con- increase from the estimated students, not counting millions CBN and on TFC and Sky- and school texts in the other. Maps are in it as city dweller, national Capture images with an improvised camera of Jaro, Iloilo. world for Filipino children. ects that strengthened minds, cert at the Meralco Theater. It 2,000 schools now enjoying the of household viewers. It is about Cable channels. This intensive not just physical but charged political and kin to others living in will showcase a night of music educational TV channel through to launch an online version to campaign will ensure that the delimitations of territory. The maps in an imagined region of commonality AFI, Watsons renew partnership Save La Mesa and entertainment to show satellite and cable TV. provide wider learning oppor- channel’s name, logo, and mis- the Lopez Museum collection, includ- and shared desires. The young Watershed appreciation to AFI partners To this end, the 10-year- tunities through the Internet. sion will be readily recognized ing a 1734 Murillo Velarde map of the At the Library, Tutelage assembles WORKSHOP Eugenio Sr. Pinhole project and donors. The concert will old foundation led by executive With KCh Online, students and known by the market. Philippines, books on cartography, school texts and their accompany- photography July 1947 manager be hosted by Edu Manzano, director Rina Lopez Bautista is will be able to extend their This will be followed by and memorabilia items of Jose Rizal ing images crafted by a generation of basics E u g e n i o Valerio Kris Aquino, Karen Davila, guided by its credo of “Teach- learning anytime, anywhere by fundraising efforts, with the are featured in the exhibit Coordinates artists represented by Fernando and Lopez Jr. is Mendoza; John Lloyd Cruz and Luis ing More, Reaching More” to watching educational videos aim of forming alliances with at the Rare Books gallery. Pablo Amorsolo. Focus is given to On July 4, 11, sent to the ABS-CBN Manzano. Kapamilya stars will increase its circle of advocates and playing games and exercises individuals and corporations As noted in the “History of Car- books from the American colonial and 18 (Saturdays) from V i r g i n i a VMI cadet Geny Lo- Founda- perform at the event. (Faizza that will help it meet its goal. on KCh Online. Teachers will that could assist the foundation tography,” maps are not just artifacts Commonwealth periods and the early 1:30-5pm, Mark San Valentin Military In- pez, who later got the tion Inc. Tanggol) At present, there are 19 mil- also be given the opportunity in its advocacy. In addition to but graphic representations that Philippine Republican administra- will facilitate a pinhole photography stitute (VMI) moniker ‘Kapitan’ (AFI) chief lion Filipinos in public schools to interact with their students as immersion trips to public schools communicate through their shapes, tions, as these espouse the different workshop. The workshop will go into in Lexington, because of his disci- of staff Joc- with corporation movers, part- sizes, orientation, position and rela- views of the function of education and the history of the camera and lensless Lopez School Virginia to pline and bearing. elyn Saw; ners, stakeholders, donors and tion of the different masses. Viewers issues arising from it. The exhibit also photography. Participants will learn Watsons Philippines’ Robert Sun and Aida Lapez; and Bantay Bata complete his college studies. Give leaves to knowledge volunteers, this part of the drive features works by sculptor Ikoy Ricio. how to create a pinhole camera and (BB) 163 resource mobilization manager Elvira Yulo signed a memoran- welcomes July 25, 1968 will feature the “Take a Step” LVN photos, Raya Martin in ‘Double pinhole images. A pinhole camera has dum of agreement reaffirming AFI and Watsons’ partnership to preserve EDUCATIONAL programs aired over Eugenio Sr. establishes the Eu- campaign, a fun run, and a new Take’ a tiny hole instead of a lens through nature and help Filipino children. Watsons, which has been supporting 1st batch of Knowledge Channel are now being watched genio Lopez Foundation Inc. dynamic website. Double Take, curated by Chit and Ei- which light passes through. La Mesa Watershed’s reforestation since 2008, pledged to help protect the by around three million poor public school- to formalize his philanthropic Aeta grads To top it all off, outstanding leen Ramirez, features works from the San Valentin is a UP College of forest for three years. The company is also taking part in BB 163’s Bantay children in as far south as Sitangkai in Tawi undertakings. The foundation schools, partners and stake- museum’s permanent collection, LVN Fine Arts graduate, currently taking Kalusugan by bringing kids to La Mesa Ecopark for educational tours. Tawi and as far north as Itbayat, Batanes. also manages Lopez Memorial SIXTY-FIVE Aetas success- holders will be honored in the archival photographs and a video in- his Masters in Fine Arts and teach- (Ana Terrese Junio) Armed with quality education they acquired Museum. fully graduated from ABS- Knowledge Channel Outstand- stallation by the featured artist, direc- ing in the same university. He was through educational television, they have a July 1986 CBN Lopez School of Aeta ing Stakeholder’s Awards (Kosa) tor Raya Martin. Martin holds a BA the curator and organizer of “Tul- better chance to fight poverty. On KCFI’s School texts with the The Presidential Commission on GENERATION... Community, which enables night in November; the winners in Film and Audiovisual Communica- dok: An Exhibit on Pinhole Pho- from page 7 second decade, help more students in other works of Fernando Good Government turns over two Aetas to learn and also serves as of the “Estudyantipid” Circle will and Pablo Amorsolo tion, cum laude, from the University tography” held at the UP College of a refuge for those who experi- remote areas by donating one or more vacation radio stations, DZMM and DZRR, go to the schools, the principals say that when we bring TVs and also be recognized on the same in ‘Tutelage’ of the Philippines in Diliman, and a Fine Arts. ence discrimination in public or sick leaves; monthly donations of any amount; or a one-time to ABS-CBN. DZMM resumes materials and training, that actually, what we bring is love. Because day. (Ruby Bustamante) BA in Journalism from UP Baguio. Lopez Memorial Museum is at the schools. Fifteen advanced level cash or check donation. To donate, contact your HR department. broadcasting and in three months they feel neglected, abandoned, that no one else cares. But here’s are asked to look His latest works, “Independencia” and ground floor, Benpres Building, Ex- graduates meanwhile qualified rises to No. 1 in the ratings. this group that provides educational materials, takes extra care of at these markers “Manila,” were shown at the Official change Road, Pasig. Museum days and to enroll in a regular school. Source: Mercy Servida, head li- the teachers and takes time to visit them. So what’s important is not in light of their original purpose, Selection Cannes Film Festival 2009. hours are Mondays to Saturdays, 8 Established in 2007, the Lo- LGFI’s CSR Toolkit Series brarian, Lopez Memorial Museum just the learning that we bring into the classroom, but the hope.” Rizal’s compass is among the national hero’s modes of production and context of The three exhibits will run until a.m.-5 p.m., except holidays. For more pez School of Aeta Community Library Gina Lopez joined ABS-CBN Foundation in 1993 and memorabilia included in ‘Coordinates’ use to recognize how these delineate September 25, 2009. info, call Fanny at 631-2417. was made possible through the over time built a legion of successful programs. Among them Tree of Hope project spear- are: Bantay Bata 163, which rescues and cares for abused chil- Involve and evolve headed by the morning program SPECIAL dren; Bayan Foundation, which runs microfinance and business “IF you are not engaging your So what is stakeholder en- Prof. Welford noted that feature “Umagang Kay Ganda,” where education programs for the entrepreneurial poor; Bantay Ka- ABS-CBN employees, viewers, stakeholders, you are not doing gagement? It is the continuous the Lopez Group, being a con- likasan, which runs environmental protection and conservation the local government, and pri- CSR (corporate social respon- involvement of the stakeholders glomerate active in energy gen- programs; and Sagip Kapamilya, which helps victims of disasters vate companies joined forces to sibility),” Prof. Richard Welford in identifying needs and issues eration and distribution, could recover and rebuild. put up the school. ABS-CBN’s reminded more than 40 Lopez which your CSR programs re- take the lead in the private sec- She said: “Doing good for society is a Lopez family tradition, public service team continuously Group executives and manag- spond to. Key stakeholders are tor in promoting programs that When typhoons strike but we are adding a new twist. We are putting value-added. Lolo provides food, hygiene kits, uni- ers recently. the individuals or groups that mitigate and adapt to climate helped start AIM 40 years ago, but it was for the elite; now, Bayan forms, books and school supplies Prof. Welford, chairman of your organization cannot exist change. TYPHOON season brings with it Store food that will not spoil even Coordinate with the MMDA Turn off the main switch and move Academy gives an added dimension by giving business training • • • to the students. To donate, con- CSR Asia and a professor of without, such as investors, do- Will the Lopez Group take the possibility of floods and extended without refrigeration. Have a sup- or your local government unit your appliances and other valuables Damage to loadside electrical for the poor. We were into banking before [with PCIBank], but tact 415-2272 loc. 5409 or 415- the University of Hong Kong, nors, customers or beneficiaries, on the challenge? Log on to or widespread power outages. Pay at- ply of canned goods and instant if your house is near billboards to a higher area in your house if facilities should be immediately now we are doing it for the poor, with microfinance.” 7875 or email Menchie_Silves- was invited by Lopez Group employees or the government. www.lopezgroupbeknet.net tention to the weather report—check food like noodles and biscuits. so that they will take down the your house is flooded. repaired by a qualified electri- Gina said: “I think that this is would be something Lolo would [email protected]. (Kane Choa) Foundation Inc. (LGFI) as re- According to a study conduct- to participate in the Lopez the Pagasa (www.pagasa.dost.gov. Prepare a typhoon kit which in- tarpaulin banners to prevent ac- AFTER A TYPHOON cian. have loved very much. And for me, to connect the family in a tra- source person in one of LGFI’s ed by CSR Asia on stakeholder Group’s climate change re- ph/) or Japan Meteorological Agen- • cludes a battery-operated radio, cidents. Check your house for damage. Don’t operate wet electrical ap- dition like that is great. It’s a family tradition but with a new twist. BAYAN ACADEMY • CSR Toolkit series—an ongo- perceptions in Asia, environment sponse. Visit www.lopezgroup. cy (www.jma.go.jp/en/typh/) web- flashlights, extra batteries, rain- DURING A TYPHOON • pliances. Have them checked by a You are putting in value-added. There’s a feeling of fulfillment that CALENDAR ing effort sharpen the knowl- and climate change is the num- org and discover the diverse sites—and prepare your household coats and medicines. Tune in to radio qualified repairman. comes from knowing that you’re adding a new dimension.” • edge and skills of Lopez Group ber one issue that stakeholders CSR programs of the Lopez accordingly in order to minimize in- Anticipate possible power outages. and TV stations • Help in road clearing and survey- CSR practitioners. expect to be addressed. Group. (Vanessa Suquila) conveniences and prevent accidents. • Charge gadgets that may be help- for emergency ing for damaged Meralco facilities FPIP gets BAYAN Academy offers the Call the Meralco call center at 16211 ful, like cellphones and recharge- information. in your area and have your vil- busy with following certificate training or text 0917-5592824 or 0920-9292824 able lamps. • Turn off and lage administrator report these to ‘Brigada’ First program this month: or give online feedback through the • Secure things that may be blown unplug all ap- Meralco. Philippine Indus- July 9-10—Organizational Meralco website (www.meralco.com. away. Seal windows and doors and pliances if a • Help in securing electrical fa- trial Park (FPIP) strategizing and diagnosis ph) to report power failures, damaged check if your roof is firmly secured. power failure cilities from unscrupulous people employee-volunteers (External and internal electrical facilities and floods. Make sure gutters are not clogged. occurs. after a typhoon. Stolen Meralco recently repainted assessment) Meralco also offers these tips on • Trim your trees. Report any tree • Go to the properties extensively delay power 19 classrooms in The seminar will be held at preparing before, during and after a branches that are touching Meralco center of the restoration. three elementary Bayan Academy, 2/F Cinder- typhoon. lines. house, hallway • Call Meralco to report power out- schools and repaired ella Bldg., 825 EDSA, Quezon BEFORE A TYPHOON • Help your village association to be or any part that ages and monitor status on electric- a clinic in Batangas City. Fee of P2,000 per Be informed. Tune in to TV and typhoon prepared. is least exposed ity restoration through radio. This as part of the “Brigada Eskwela” program of the Department of Educa- • participant per day is inclusive radio stations and the internet for Post important contact numbers to external will help prevent congesting the tion. This is the second year that FPIP volunteers have taken part in the AEI plants 180 mahogany trees • of meals. For more info, contact In an effort to promote respect for and consciousness of the weather updates. near the telephone, like that of glass windows Meralco call center. Meralco will activity, which aims to prepare the facilities of public schools for the new KC Villanueva at 928-5576 or environment, Asian Eye Institute (AEI) bought 180 mahogany saplings and planted them at the First Philip- Store water. Water service may be Meralco, telephone companies, in case of very provide regular updates through school year. They were joined by employees from seven companies located pine Industrial Park in Sto. Tomas, Batangas during its company outing in May. Ninety-two AEI employees • at [email protected]. interrupted for days. village security, etc. strong winds. different radio stations. within FPIP. (Roger de Guzman, Marco Amurao) and medical staff participated in the tree-planting activity. (Sheila Sochayseng) 10 Lopezlink July 2009 11 LIFELONG WELLNESS Lopezlink July 2009 Sudoku Tour of Hope 2009 Maglaro tayo ng Sudoku, ang bagong libangan ng bayan! FOR us in the Lopez Group, July has Ayusin lamang ang mga numero simula 1 hanggang 9 para always been the month to remember our ang bawat numero ay minsan lang magagamit sa bawat row, founder, Eugenio Hofileña Lopez. Don ‘Pinays’ helped: millions (Friendships: priceless) column at kahon. Eñing, as he was known, was born on 12 noon, five hours after we started, many of us were tired. July 20 108 years ago. In his 73 years—he Dear Rosie Due to the detour, no one knew passed away two weeks before his 74th think. I hope media will do its part by coming up with more how much further it would be. birthday—he distinguished himself as positive stories instead of all these gloom-and-doom scenari- The sun was scorching and we a man of vision, blazing trails in such os.—Aumee were getting hungry and cranky. diverse fields as sugar milling, transporta- ooOoo

Photos:M i g uel de L eon This was by far the hardest day tion, publishing and broadcasting. What are the minimum requirements to avail of HDTV from of the tour. Even I was ready Don Eñing was also known as a dedi- SkyCable?—Mikel to give up. I called it “the ride cated proponent and practitioner of cor- According to Marriane Nill of SkyCable corporate marketing, to Mt. Calvary.” But we had to to avail of SkyCable HD, you must live in a digitally activated press on, pledges were riding on porate social responsibility, which role several of his grandchildren have since stepped into. For our special cover story, Lopez biog- area, and must have an HD-ready TV set (such as plasma, LCD Jeena with daughter Sabrina my back. The day ended almost at 2 p.m., logging in 117 km. We rapher Raul Rodrigo chronicles the work of the third-generation or projection TV) and a SkyCable HD box which, when attached By Jeena L. Lopez were tired but happy. Lopezes as they live a distinct set of values in the big shadow of to the TV set, will decrypt the signal and display the HD content. The third, fourth and fifth Don Eñing’s legacy. SkyCable now offers Discovery Channel and History in HDTV. AS far back as I can remember days became easier as we were On a related note, over at ABS-CBN Foundation Inc., Gina To subscribe or know more about SkyCable HD, call 631-0000. Day 5 in Nato Pier, Camarines Sur with (l-r) Tessa Prieto Valdes, Leica Carpo, the author, Lara Villafuerte, Hans Bock, Joyette Jopson, David I always had a bike. First, I had getting used to the routine and Lopez is marking the 20th anniversary of the organization that ooOoo Charlton, Nina Dacanay; Ernie with daughter Isis. the distance. We understood a three-wheeler and my older grew out of the “TV Patrol” segment Lingkod Bayan. Rina Lopez- Please feature Boracay. I know it’s the rainy season already but distance. My objective to fin- our own body and went our heavy brother would stand on to be boring for my friends and ness in the Philippines. It was off a bike, how to clip and unclip we would prefer to go there when it’s off-peak. Thanks.—Jing the back platform and ride along me, so we would bike down created four years ago by Hans your shoe to your pedal. This is ish was driven by the fact that own pace. We actually grew Bautista and Knowledge Channel Foundation Inc. are gearing up You’re in luck! Boracay is our featured destination from Griffin with me just to irritate me. Then I Roxas Boulevard to the CCP Bock of GlaxoSmithKline, probably the most important some people pledged to support stronger. Having spent lots of  Very Easy for the foundation’s 10th year in November with an awareness moved to my two-wheeler, which Complex (about four kilome- starting with 12 bikers going session because most falls from the cervical cancer foundation time with the others on tour,  Easy and fundraising campaign aimed to harness support for its 10- Sierra Travel this month. Like you, we don’t see anything wrong I could only bike up and down ters). Eventually, I concluded approximately 2,500 kilometers your bike happen at 0 kph. with every kilometer I finished. we developed little groups of  Medium year goal: to connect 8,000 more schools to Knowledge Channel with being at the beach during the rainy season. If anything, it just our parking garage at home. that although the adventure of from Singapore to Bangkok, We increased our distances rid- So I had to finish the 500 km. I “pace-mates” we stuck with  Hard to add to the 2,000 it is already servicing. adds to the fun! Look it up on this page—and enjoy your trip! In high school, I got a big- getting to see places was great, Thailand. Last year, the tour was ing around in the villages. I went carried lives with me. If my 500 during the ride. These were Rains and disease go hand in hand, and this is even more true ooOoo ger and more stable bike. The the number of emergency room brought to the Philippines from on an out-of -town bike ride with km could save a life of just one the days I enjoyed more of the these days as the H1N1 virus continues to stalk the populace. The Paano po makasali sa Meralco Liwanag program? Wala po kasi mother, it would be worth it. view: the seaside roads in Lu- five streets in our village proved visits and scars I got from bik- Vigan, Ilocos Sur to Subic. my husband’s Polo Tri team. I number of confirmed cases in the Philippines as of this writing akong internet. Salamat.—Laya ur trip started in Muntin- ing was not worth the trouble. This year, 68 bikers would be ventured into unknown territory, O cena, through the rain forest According to its website (http://liwanagcard.com.ph/faq.jsp), I am married to a triathlete, biking from Muntinlupa to Ca- Caylabne in Cavite. It was a 70- lupa with a nice, easy 60 km- in Camarines Norte, having has already breached the 800 mark. In response, Lopez Group sports & wellness membership to the Liwanag Card program is by invitation only. Ernie, who has been convinc- marines Sur, a distance of 500 km. km bike ride from Alabang. ride to Tagaytay. Many people Mt. Isarog, Camarines Sur as Answer to June puzzle companies such as Benpres and ABS-CBN have put in place anti-H1N1 measures to protect their employees, following the Those qualified will receive a letter of invitation and enrollment calendar ing me to bike. I always told him This meant we were spreading I was increasing my distances joined us, including Sen. Pia a backdrop, cycling on a road Solution, tips and computer program available at www. that I was a klutz on the bike. Of awareness of the second largest quickly, going to different places. Cayetano and Ironwoman Ani ending at Nato pier were all lead of First Gen, which implemented its Pandemic Business form, which must be filled up and returned to Meralco for card JULY sudoku.com 12: 2nd Fit & Fun Buddy course, he did not believe it un- cancer killer in the Philippines, Seeing other bikers on the road, de Leon. Being met at Tagay- spectacular! Actually smelling Continuity Plan in May. Meanwhile, in time for typhoon season, processing. The Liwanag Card is a privilege/loyalty card program til I finally agreed to give biking from Muntinlupa to Tagaytay, I would immediately give a wave tay City Hall by hundreds of breakfasts being cooked as you of Meralco in partnership with Finserve. The primary purpose and Run, 5 am@ Fort Bonifacio, Meralco offers valuable tips for keeping one’s family and home a try. In 1997, we biked around then to Lipa, Lucena, Daet and and a smile. It’s like there was a women who joined the seminar passed the homes was unique. Taguig. Fee: P500/pair (5k), safe when rains and floods strike. functionality of the cards is to reward consistently prompt paying Batanes and I loved it. The view, finally Naga, Camarines Sur. telepathic message: “I know the was pleasant. Our 500 km experience not P750/pair (10k). Register Power Plant Mall strikes a fun note with some cool finds to residential customers with average monthly electricity consump- the wind and just being on a Seminars about cervical cancer pain that you’re going through, Our second day took us from only made us better bikers, at Robinson’s Supermarket drive the rainy day blues away; ABS-CBN unveils new surprises tion greater than 800 kilowatt-hours. bike instead of sitting in a van were held in key cities that we pero ang ganda ng view di ba?” I Tagaytay to Lipa, through a but made us half-crazy people. branches or check http:// was thrilling. Ernie immediately bikers passed. Not only would found myself hooked! I talked detour of bad roads, roads un- The amount we collected from featuring heavy hitters Piolo Pascual, Gerald Anderson and Anne takbo.ph/ for more info. 18: Asthma Control bought me a mountain bike and we be biking for a cause, but also about bike gear, I went to bike der construction and extremely pledges will help millions of Curtis, among others; and the Lopez Group pays tribute to out- If you have questions, comments, opinions, suggestions and reactions about took me on a trail in Montalban, for our own fitness. To top it all shops to buy stuff, I read biking steep hills. Some bikers had to Filipinas. But the friendships standing employees in the 48th Gabi ng Parangal. anything and everything about the Lopez Group, please send them to Dear Rosie through Education, 1 pm-5 through email DearRosie@benpres-hold- Rizal. After I fell three times off, we would be mostly women. stories, I planned many trips. I literally carry their bikes through we made along the way are ooOoo pm. 4/F The Medical City, ings.com or send text to bayanWIRELESS within an hour, he agreed that Without a second thought, I just spoke bike language. a road being jackhammered. By priceless. landline number 02-3820139 (for Globe, add Ortigas. Free admission and The results of the Watson Wyatt survey published in the June I was a klutz and that maybe made an impulsive decision to do Knowing my hydration and 2963 + 02 +3820139). snacks. Contact 635-6789 issue proves that the financial crisis may not be as bad as people I should not bike on a trail. I the tour. Five hundred kilometers refuel needs, I was now ready loc. 6444. UPDATE shelved my bike for 12 years. and four months to train, I knew for the tour. The tour was not a 18: Sweetness that Kills, Hearing about the Tour of it was possible. race—that was the beauty of it. 1 pm-5 pm. 4/F The Medical travelGRIFFIN SIERRA RECOMMENDS Hope opened my mind once I hired a personal trainer, Ige It was the time to bike at your City, Ortigas. Free admission more to the possibility of biking. Lopez, who is Level 2 ITU (In- own pace, chat with the biker and snacks. Contact 635- The tour was a five-day, 500-km ternational Triathlon Union)- beside you, and just enjoy the 6789 loc. 6444. 19: M.O.V.E. Manila Run, bike ride (on roads, not trails) to certified. We started our first view. Of course, the most im- promote cervical cancer aware- session with how to get on and portant goal was to finish the UP Diliman. Fee: P250 (2.2k), P300 (5k), P350 (10k). Contact Thumbie Remigio @ 0915-6872380/thumbieremi- A closer look at children’s eye diseases [email protected]. DOES your child appear to cases in children, the problem farsightedness in the The FPIP team members line up to have their stats measured. whenBy Pauline Cala-or it rains 25: Walk the Talk, have difficulty seeing or fo- arises shortly after birth. “Par- affected eye. It can be Boracay 6:30 am ‘Race to 120’ holds 1st weigh-in ABOUT an hour’s flight from Manila, Boracay boasts of to the most costly. There are women offering massages cusing? Does he turn his head ents need to have their prevented with @ Forest Hills, “THE weigh-in process this year is very orderly/organized. I white sand beaches and azure blue waters, and the night- along the beach and small spa salons that offer scrubs and unexpectedly? Strabismus, one children’s eyes checked timely medical Antipolo. Participants must was able to complete the process in about 20 minutes, including life pulsates with many bars and restaurants serving food, facials. of the most common children’s even at a young age be- intervention. “But register with their respective getting my food. Great job!” This was one of the comments re- drinks and fun until dawn! Skim boarding is one of the more popular sports in eye diseases, can cause this be- cause most of the time, kids once it’s too late, it is HR departments. Contact ceived by the Lifelong team after the Race to 120 contest’s week- But it’s the rainy season, why bother to go to Bora- Boracay. There are experts and guides that you can hire to havior. Called duling or banlag don’t complain about their irreversible,” he warns. Rico de Manzana @449-6122. long weigh-in/blood chem at the Benpres Building in Ortigas; cay? This is considered an off-peak season, which means assist you to try this sport. in the vernacular, it is the lack vision,” she stresses. Give your child the 31: Silent Retreat@ West the FPIP Oasis covered court in Batangas; and the Rockwell airfare is relatively cheap. For those who are on a tight Just like any other tourist destination, there are a num- of coordination between the Another eye disease that af- special eye care he Wing, Calamba, Laguna. Fee: Tent in Makati in May. The participants went through seven budget, this is actually the right time to go because there ber of small malls and stores along the beach. Here you eyes. In most cases, the cause of fects children is amblyopia, needs. Talk to a pedi- P3,000. The Phil. Foundation stations: two registrations, weight measurement, height mea- are more choices for accommodations. will find souvenir pieces such as trinkets, native accessories, strabismus is unknown. characterized by poor vision in atric ophthalmologist for Cultural & Educational surement, waist/hips measurement, blood pressure reading, and Also, the island is less crowded—you can roam around beachwear, artworks and memorabilia that you can bring According to Dr. Pik Sha the absence of physical disease. to know more. For more Development’s retreat for blood extraction. Data sheets were signed by both the medical to your heart’s content and there will be no long wait at home as pasalubong for your friends and relatives. Chan-Uy, pediatric ophthal- Pediatric ophthalmologist Dr. info, call AEI at 898-2020 or young professionals, until staff and the participant to ensure that there were no discrepan- restaurants and bars. What’s more, island recreational Whether it is a romantic break, a family vacation or a mologist and strabismus special- Norman Fajardo explains that 0918-8982020 or visit www. Aug. 2. Contact Vina Pineda cies. In FPIP, the weigh-in was capped off with a tree-planting activities are easily available. Enjoy island hopping and barkada escapade, Boracay will always have something to of- The calm waters of Boracay ist of Asian Eye Institute (AEI), amblyopia is usually caused by a asianeyeinstitute.com. (Sheila @ 898-8905/0920-9080312. activity. (Benjo Sandoval) boat rides without having to wait in line forever. fer. Don’t forget, you can enjoy Boracay even on a rainy day! (above); One of the famous sand in more than half of strabismus refractive error such as extreme Sochayseng) Relaxation is the top reason people go to Boracay. For more info, call 898-2451 and look for Diana, Al- sculptures. Don’t keep the good news to yourself. Pass on your copy of LopezLink! For your comments and suggestions, please text 02-382-0139 (Bayan Wireless Landline). Your choices are varied, from the most budget friendly lan or Shiena or email [email protected]. 12 Lopezlink July 2009

By Sheila Quieta What’sfrom ABS-CBN Publishing new this July

Jackie on the rise in ‘MAXIM’ On its third anniversary, MAXIM Philippines gives readers what they’ve been clamoring for: Jackie Rice on the cover! Native Angeles resident and funny man Tim Tayag takes readers on a trip to his city’s red-light district, Fields Avenue. We also feature half-Filipina sexpot Kaylani Lei, Fil-Chinese looker Melissa Chua and the Russian pole dancers of Club Divino. Then,MAXIM checks out the 2010 Toyota Prius and puts you in the ring with UFC champ Lyoto Machida.

‘Kimerald’ fever in ‘StarStudio’ Kim Chiu and Gerald Anderson, who star in the primetime hit series “Tayong Dalawa,” share personal photos from their growing-up years and answer the questions their fans have always wanted to ask. Gerald also gives SSM the first look at his brand-new house. In addi- tion, we have exclusive photos of boxing champ Manny Pacquiao’s P94-million property in Beverly Hills, California. Truly, Pacman has come a long way from his humble beginnings in GenSan!

‘Chalk’ ushers in UAAP, NCAA season Chalk celebrates the start of the UAAP and NCAA season! Leading the new generation Pamper yourself with ‘Metro’ of basketball superstars are double-cover boys Joshua Webb of DLSU and Nico Salva of Indulge big-time as Metro unveils its Indulge Special, where we ADMU; and Nathaniel Matute of JRU and Anjo Caram of San Beda. Get up close and hunted down the top 20 salons and spa treatments just for you! personal with UP’s Mike Gamboa, UE’s Raffy Reyes, Letran’s Kevin Alas, San Sebastian’s Also, take your pick from among a hundred of the best beauty Raymond Maconocido and more. Plus, courtside reporters Sharon Yu, Alexis Go, Pia Boren products in the market in our 2009 Beauty Awards, and ogle and Tracy Abad offer tips on looking pretty at the games! 100 of our top fashion designers’ masterpieces in Metrowear 100. Cover girl Ruffa Gutierrez, TV host/actress/beauty queen Get the newest issues of your favorite magazines at leading bookstores and magazine stands and true-blue child of showbiz, reveals how she deals with in- nationwide. Exclusive to Lopez Group employees within Metro Manila, use your office trigues—including those pertaining to her love life—to come address and get a full year subscription discount up to 50% off cover price. For inquiries, out a stronger, more resilient mom and daughter. call ABS-CBN Publishing Inc. at 455-9434.

ROCKWELL POWER PLANT FINDS Clockwise from left: A funky find from Moonshine; The 7 for All Mankind display; A glimpse of Wisdom; Flats in rainbow colors By Lisa Gomez from Shoebox & Me

DURING the rainy sea- 7 For All Mankind son, people usually pre- The premium denim brand sports a new fer to stay at home and look and location at the R1 Level. Since its snuggle up with a good launch in 2000 in Los Angeles, the brand book. But with Power has been characterized by unrelenting style. Plant Mall’s newest store Denim lovers regard their Sevens a staple in offerings, you’ll surely their closets. Get a limited 7 For All Mankind choose to hit the mall! notebook with every purchase. wide range of unique Sango clothing for the The burger master, famous for its sumptuous young. You’ll never Meaty delight Japanese burgers, is now open at the R1 Level. run out of choices from Sango Sango burgers are freshly prepared and cooked with their funky upon order, delectable and healthful because dresses, fashionable they contain mountain-grown vegetables! tops and bottoms! Editorial Advisory Board Boo Chanco / Danny Gozo Shoebox & Me Wisdom Executive Editor Rosan Cruz Gone are the days when you had a hard time The perfect Contributing Editors picking shoes for your children because the de- outfit is simple yet el- Carla Paras-Sison (Benpres) John Rojo (Bayan) signs are either a little too kiddie or a little too Maite Bueno (Meralco) Arlene Torres (SkyCable) egant—an outfit that Estela de la Paz (First Gen) Sheila Quieta (ABS-CBN Publishing) mature. Find the perfect matching pair for you you can wear to work, a Kane Choa (ABS-CBN) Vienn Tionglico (Rockwell) and your little one in Shoebox & Me! casual weekend or a night out, which is what Moonshine Angelo Macabuhay (FPHC) Vanessa Suquila (LGFI) you will find in Wisdom. You can’t go wrong Rafael Alunan III (Wellness) A regular participant in the Urban Ba- with Wisdom because it sticks to basic colors, Circulation Lucy Torres (Tel. 449-2468) zaar, Moonshine always gives shoppers a cuts and designs that are never dull or boring. Editorial and Layout Mousetrap Publishing July highlights: Cars, fashion on exhibit LopezLink is published by Benpres PR Group 4/F Benpres Bldg., Ortigas, Pasig City WATCH for Fashien (“fashion for the environment”), a fashion show and exhibit featuring Ar- Telefax: 633-3520 cheology shops’ collections made from recycled materials. Another exciting event is the second For feedback, please email leg of the Focus on the Collections series. Last month, toy and comic book enthusiasts gathered [email protected] for Focus on Toys; this month, catch the hottest cars in Focus on Cars on July 10-15. For more Available online at www.Lopezlink.ph info, visit www.powerplantmall.multiply.com or call 898-1702.