Itʼs Easy To Create Better Uber is a next-generation media company that combines a unique, easy-to-use publishing tool with a destination to discover content created on its platform. Uber unleashes people’s full creative potential through easy-to-use tools that facilitate self-expression and a community to help inspire and reward them. Uber Platform Overview

One-Step Creators Uber also offers a set of professionally designed templates that make it easy for amateurs to create great looking pages in just minutes.

Advanced Editor For more advanced publishers, Uber offers a blank canvas for unconstrained creativity and self-expression that allows individuals to control how they present their personal identity or brand.

Marketplace of Ideas Browsing Uber exposes you to thousands of new ideas and insights from millions of people around the world. With several ways to find talent, Uber rewards both publishers and audience members by putting them together.

Uberʼs tools all work seamlessly together in an evironment that is tested daily, evolves quickly and is responsive to user feedback. The navigation is simple though the product does a lot. Uber in their words, not ours. Easier ways to create results in better pages being built

Uberʼs publishing toolset consists of One-Step Creators and a Blank Canvas with which users build web pages from scratch using Uberʼs drag & drop editor. The results are an ever-growing, fantastic set of sites that are presented to everyone. Difficult To Master

Skill

Personal Web Galleries Social Networking Page Personal Blog Multi-Page Website Small Online Business Full-Featured Website Easy To Learn Beginner Designer/Firm Experience

Uber bridges the Experience And Skill Gap by providing tools that beginners can use to quickly get started, but that advanced users can spend quality time customizing. Cory Kennedy is an internet fashion “it” girl. She moved to Uber and designed her page in ways she couldnʼt do herself with Blogger. After Cory joined, thousands of teenage girls followed and quickly put up similar sites. Started as an internal case study, Unibrowcomedy.com began with a daily top 10 list and has since become one of the more frequented comedy blogs. Millions of people visit the site and those that ask are amazed that it is run by one guy using Uber. When You Awake is the definitive indie country music blog. Its founder Jody Osborn discovered Uber and moved the blog over for a better look and feel. After playing with the Uber tools, she quickly transformed her project into a full website. Lisa Ling wanted to create a destination for discourse using her name and body of work as the draw. She didnʼt want a vanity site with some studio photos of her next to a fluffy bio. She created a social network of conscious people using the Uber platform. Multiple Revenue Opportunities

Advertising Vertical market segments increases advertising revenue potential Ads currently performing 300% better than myspace

E-Commerce User managed online stores will drive sales and marketing benefit On-demand fulfillment requires no inventory risk

Subscriptions Premium features and services will be offered via subscription Two tiers of service will target specific markets - DIY & DIFM

Partnerships Partnerships bring the potential of additional efficiency in all categories Additional distribution leads to greater adoption and sales

Having a relationship with users from end-to-end in their experience allows Uber to access several revenue streams associated with their lifecyle within the product. The Uber team has considerable expertise implementing these sales strategies. Target Market is Large & Available

• We believe aesthetics matter. So do our customers. • Target Demographic is ʻCreative Classʼ customer • Shops at Target vs. Wal-Mart • Interested in diverse content

• 239 Million users visited social websites in June (source: Comscore) • 823,000 Searches for “Free Websites” in June (source: Google) • 200,000 Searches for free galleries and blogs in June (source: Google)

Uberʼs goal is to publish the world, one idea at a time. Thatʼs a lot of ideas. The way we get there initially is to target specific demographics that we feel have common interests and are natural fits. Competition Case Study: Deviant Art

• A niche market segment for Uber • Deviant Art is a top 100 website in the US (source: Alexa) • 7 Years Old • For trading Visual Art • All usersʼ pages look similar • three-tiered revenue stream, subscription, advertising and e-commerce

• 2,984,020 visitors to Deviant Art in June (source: Compete) • 41% of Deviant Art photographers think Uber is better (source: Deviant Art Polls) • User-Generated Poll • Poll exists on Deviant Artʼs own website

Deviant Art was the first ʻart uploadʼ website and has grown over the past seven years. Members are unsatisfied at DAʼs creative limitations and are migrating over to Uber. Research has shown a considerable conversion opportunity with this active audience. 4,000,000

3,000,000

2,000,000

1,000,000

Actual

0 Plan Jan 07 Mar 07 May 07 Jul 07 Sep 07 Nov 07 Jan 08 Mar 08 May 08 Jul 08 Sep 08 Nov 08

Uber Performance 700,000

525,000

Cash Positive $410,000

350,000

175,000 Partners DIFM Premium DIY Premium Commerce 0 Ad Sales Jul Aug Sep Oct Nov Dec Jan Feb Mar Aprl May Jun Jul Aug Sep Oct Nov Dec

Revenue Projections Scott Sassa Co-Founder & CEO

Scott Sassa is the Co-Founder and Chief Executive Officer of Uber and is responsible for setting the overall direction and strategy of the company. He is a seasoned new media executive and entrepreneur. He served as a CEO in Residence at venture capital firm Kleiner Perkins working with several startups and was also the CEO of Friendster, a pioneer in social networking. Scott also spent nearly 20 years as a television network executive, including serving as President NBC West Coast where he oversaw the development and production of some of the networks most successful shows including “The West Wing”, “Law & Order: Special Victims Unit” and “Fear Factor”. He also spent nine years at Turner Broadcasting System in several executive posts, finishing his tenure there as President of Turner Entertainment and Member of the companyʼs Board of Directors. Scott was responsible for all operations and programming for the TBS, TNT, , Turner Classic Movies and Turnerʼs international entertainment networks in Europe, Asia and Latin America.

Glenn Kaino, Co-Founder, President & Chief Creative Officer

Glenn Kaino is the Co-Founder and Chief Creative Officer of Uber and is responsible for the product strategy and development and manages the day-to-day operations. Glenn has more than 10 years of experience as a creative executive leading the creative design, technology development and content programming for several companies, including The International Music Feed (IMF), a 24-hour music television network, Napster (v2.0), an online music subscription service, and its predecessor, pressplay. He was also the Executive Vice-President, Head of Programming at Jimmy and Dougʼs Farmclub, a weekly television and online talent contest. Glenn is also an established visual artist. His work was included in the prestigious 2004 Whitney Biennial at the Whitney Museum of American Art, and he has also exhibited work at several museums and galleries across the country. He began his career designing comic books for Image Comics. Glenn earned his M.F.A at the University of California San Diego and his B.F.A. from the University of California Irvine.

Uber Management Nick Henny (Universal Music Group)

Nick is currently Vice Chairman and CFO of the Universal Music Group. Prior to that he was Corporate Executive Vice President and CFO or Sony.

Josh Freeman (Discovery)

As executive vice president, digital media, Josh Freeman is responsible for the strategic growth of Discoveryʼs world-class portfolio of brands across digital platforms globally. Prior to joining Discovery in September 2007, Freeman was most recently senior vice president, operations & planning, AOL Products. Previously, he was vice president, strategy and business development for AOL Video, the companyʼs broadband video distribution business, which he helped launch. Prior to joining AOL, Freeman worked at Bain & Co. in Boston as a consultant to media, banking, retail and technology clients.

Ted Meisel (Independent)

Ted Meisel is an advisor to Elevation Partners and a member of the Veoh Board of Directors. As CEO of search pioneer Overture Services, and later president of Yahoo! Search Marketing, Meisel played a leading role in the development of Internet search and advertising. From his hiring in 1998 to the time of the company's sale to Yahoo! for $1.8 billion in 2003, he led Overture to $1 billion in revenues. He served as a Yahoo! executive for the two years following the acquisition, leading the Overture division (renamed Yahoo! Search Marketing) through integration and continued rapid growth. Previously, Meisel was a product, content and business development executive with CitySearch, the leading Internet city guide. He also served as a management consultant at McKinsey & Company and Mercer Management Consulting.

Uber Board of Directors Joanna Strober (Sterling Stamos)

Ms. Joanna Strober is the Managing Director of Private Equity for Sterling Stamos, where she is responsible for fundraising, operating, and investment activities for the firmʼs private equity funds of funds. Ms. Strober has spent more than 12 years making direct investments in private equity and venture capital. Before joining Sterling Stamos, she was Managing Director at Symphony Technology Group, a technology buyout fund with an emphasis on software and software services, including overseas outsourcing opportunities. She was previously a General Partner at Bessemer Venture Partners, where she invested in software and internet companies. Ms. Stroberʼs investments include BlueNile (Nasdaq: NILE), Flycast (Nasdaq: FCST, sold to CMGI), HotJobs (Nasdaq: HOTJ, sold to Monster), eToys (Nasdaq: ETYS), and Gloss.com (sold to Estee Lauder). She remains on the Board of Directors of BlueNile where she is a member of the Compensation and Corporate Governance Committees.

Michael J. Wolf (Independent)

Michael J. Wolf is the former President and Chief Operating Officer of MTV Networks, where he was responsible for leading all of the global business and technology operations of the $7Bn cable programming and internet company. Prior to joining MTVN in 2005, he was the Managing Partner of McKinsey & Companyʼs global Media, Entertainment & Information Practice, and served as the top strategist to the CEOs and senior executives and boards of many of the world's leading communications, internet, technology and content companies. He also directed many of the most newsworthy and dramatic transactions, strategic alignments and innovations in these industries during the past decade. Previously, Wolf was a Senior Partner of Booz Allen Hamilton, where he led the firmʼs Communications, Media & Technology Practice. He also served on Booz-Allen's board of directors and executive management committee and was the firmʼs Chief Marketing Officer.

Uber Board of Directors (cont.) Itʼs Easy To Create Better