The North Wessex Downs Area of Outstanding Natural Beauty
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THE NORTH WESSEX DOWNS AREA OF OUTSTANDING NATURAL BEAUTY Promotional Toolkit Issue 1 Photograph: Gary Prictor Fast and free access to the promotional resources you need to help boost visitor numbers Introduction The North Wessex Downs Area of Outstanding Natural Beauty (AONB) is committed to helping you promote your tourism business and the North Wessex Downs to a wider audience within the UK and beyond. By attracting more visitors to this internationally recognised landscape we will help boost the rural economy and promote responsible tourism. Photograph: Gary Prictor This toolkit (PDF) provides businesses in and around the North Wessex A Flexible and Comprehensive Resource Downs with direct access to our You can take as much or as little as you like from the Toolkit. For example, you might have a column on your website that could logo, high quality images, maps, text accommodate the logo, a picture of the landscape and some text describing the characteristics of the countryside where you are. and web links that you can use on a Alternatively you might just want to use the logo with a link to the North Wessex Downs website. If you are producing a leaflet you may wish promotional website or printed leaflet/ to use more text including a quotation, multiple images and maybe a map. Whatever your requirement this promotional toolkit will provide brochure. All the content is very easy fast and free access to the resources you need – saving you time and money. to download and free* for a limited If you have any problems using this Toolkit you can contact North Wessex Downs for assistance. time, for all members of the North To help you quickly find the material most relevant to you, we have split the toolkit into 8 sections. They are: Wessex Downs Tourism Network. Other businesses, organisations and individuals not in the network can contact the North Wessex Downs to ask permission to use the Toolkit. Logo and Maps About the North Wessex Downs Landscape and Nature Outdoor Activities * North Wessex Downs AONB currently has no plans to charge a fee for use of logos, images and text, but reserves the right to do so in the future. All logos, images and text are subject to copyright and should only be used in the context of this toolkit to promote tourism in the North Wessex Downs. Heritage and Culture Towns and Villages Food and Farming Visitor Charter Front cover photographs from left to right: Peter Orr, Stan Green, Bluesky Images, Each section contains text, images and if relevant links to other web sites. Of course you are free to mix and match North Wessex Downs content from different sections or stick with one theme. The choice is all yours. Easy to Use and Download Content Just click on the logo and you will be taken to a website with downloadable logos. They are Logo available in high resolution for print (EPS) The North Wessex Downs logo provides and lower resolution for the web, as a jpeg or instant recognition that your business is transparent PNG file. The transparent PNG located in an Area of Outstanding Natural allows the logo to sit on top of background Beauty. That in itself may encourage more colours that are not white. visitors who were previously unaware of the status of the local area. If you only have a limited amount of space available on your website or brochure, the logo is the most obvious first choice to use. Maps Many people who visit the area are not aware that they are in an Area of Outstanding Natural Beauty or how extensive the area is. Providing a map with points of interest is a very simple way to encourage visitors to stay longer and visit more attractions. The more business web sites and brochures that promote the area, the more business there will be for everybody. We are offering a choice of maps for you to use. Watership Down Kennet & Avon Canal Combe Gibbet Racehorses Lapwings Iconic images of the North Wessex Downs AONB Yes, it really does exist and it’s in Meandering At the top of Inkpen Hill on a Neolithic long barrow is the The Lambourn With iridescent plumage, an instantly recognisable ‘peewit’ the North Wessex Downs! Richard 87 miles eerie monument of Combe Gibbet. It was only ever put to area is an call and magnificent aerial displays in spring, the lapwing Adams’ classic book about rabbit and passing its grisly use once in 1676 and acted as a grim deterrent important (Vanellus vanellus) is a very special farmland bird which is Avebury Wilton Savernake Forest Uffington White Horse Wittenham Clumps families living on Watership Down through to other would-be wrong doers. With great views of the centre of nationally in decline. However, the North Wessex Downs is drew on his experience of living near beautiful, surrounding area and just a stone’s activity for a stronghold Windmill Carved into the chalk downland and visible for miles, The Clumps the real Watership Down. The area is tranquil and throw from Walbury Hill, the the racing for this there are eight huge equine hill figures contained are the Wilton Windmill is now the only now a popular destination for cyclists, unspoilt highest point in South East England, industry, species due to within the North Wessex Downs - look out for the oldest known working windmill in the entire walkers and scenery, the it is now popular with hang gliders second only to the large open white horse symbols on the map. The most famous is planted AONB and wider Wessex region. riders and the Kennet and and paragliders and has become a Newmarket. arable fields the prehistoric Uffington White Horse near Wantage hilltop With grain coming from wheat Wayfarer’s Avon Canal is much-loved walking spot. 10% of and grassland. (seen here). Located high up on the Lambourn beeches in grown in the fields surrounding Walk cross one of the most picturesque waterways in Britain. Discover Britain’s racehorse trainers and approximately 3,700 Downs, it was probably carved around 1000 BC in the England. the windmill, the flour is milled county an abundance of plant and wildlife, bustling market towns, racehorses are located in the North Wessex Downs. Look late Bronze Age making it the oldest surviving hill Renowned entirely by wind power and is on footpath runs villages and historic monuments along the way. A well out for the Lambourn Trainers’ Stables Open Day in spring figure in Britain. It is also the largest at 360ft (110m) artist Paul sale at local outlets and on site. along the maintained towpath makes it ideal to explore by bike or on where over 30 racing yards open to the public with country- from head to tail. Nash (1889- That’s sustainable local produce ridge of the foot, as well as by boat. And, of course, there are plenty of related shows and demonstrations. Containing the largest and one of 1946) wrote of the discovery of the Wittenham Clumps in for you! Down. waterside pubs and restaurants from which to watch the the most important megalithic stone Believed to be over 1000 years old and boasting 1911, calling it a “beautiful English country” and returned world float by. circles in Europe, The UNESCO World ancient oak, beech and chestnut trees, to paint them many times during his life. Owned and Heritage site of Avebury is a very special Savernake Forest is one of the oldest in England. managed by the Earth Trust, you can now walk through the place. Constructed around 2600 BC, One particularly impressive sight is Capability newly created wildflower meadow, discover local wildlife archaeologists believe that it was Brown’s Grand Avenue of 200 year-old beech and ancient archaeological features, or simply soak up the part of a larger prehistoric landscape trees. At just over four miles long it stands in the stunning panoramic views. containing several older monuments Guinness Book of Records as the longest avenue 668 sq miles Things to do and within the AONB, including West in Britain. An oasis of tranquility and beauty Kennet Long Barrow and Silbury Hill. at any time of year, the enchanting Savernake places to see Today, Avebury is still an important Forest is always worth a visit. - the third place for contemporary Pagan religions, where publicly performed rites attract A ASHDOWN HOUSE – This unusual property with its large crowds particularly around largest AONB dolls’ house appearance was built for the Queen of summer solstice. Bohemia in 1662. Set in a beautiful valley, it is also in England surrounded by woodland to explore. Iconic image paintings by Anna Dillon, specially commissioned by the North Wessex Downs AONB B BARBURY CASTLE – An Iron Age hill fort on the edge of the Marlborough Downs first occupied around 2,500 years ago and then used during the Roman covers parts of occupation of the area. The fort is sited on a vantage point which affords views as far as the Cotswolds Berkshire, and the River Severn. C CROFTON PUMPING STATION – A Grade I listed building that houses two Cornish beam engines, E Hampshire, one of which is the oldest working beam engine in the world. Admire the steam-powered engineering Oxfordshire and which lifts water 400 feet (122m) from river to canal. D LIDDINGTON HILL – Rising over 900 feet (275m) with A Wiltshire its clump of beech trees, Liddington Hill is visible for miles around. The western side is topped by an D Iron Age hill fort where King Arthur is said to have defeated the Anglo Saxon armies.