By: Abhishek Somal Roll No.2 Ashish Sabarwal Roll No.10 Gautam Sharma Roll No.19 Rahul Bagga Roll No.40 Hero Honda Motors Ltd. is the world's largest manufacturer of two ʹ wheelers, based in India.

The company is a joint venture between India's Hero Group and Honda Motor Company, Japan that began in 1984.

In 2001, the company achieved the coveted position of being the largest two-wheeler manufacturing company in India and the ͚World No.1͛ two-wheeler company in terms of unit volume sales in a calendar year by a single company. Hero Honda has retained that coveted position till date.

Today, every second motorcycle sold in the country is a Hero Honda bike. Every 30 seconds, someone in India buys Hero Honda's top-selling motorcycle ʹ Splendor Hero Honda bikes are manufactured across three globally benchmarked manufacturing facilities. Two of these are based at Gurgaon and Dharuhera which are located in the state of Haryana in northern India. The third and the latest manufacturing plant is based at Haridwar, in the hill state of Uttrakhand. 3 Year Key Events 1983 Joint Collaboration Agreement with Honda Motor Co. Ltd. Japan signed Shareholders Agreement signed 1984 Hero Honda Motors Ltd. incorporated 1985 First motorcycle "CD 100" rolled out 1987 100,000th motorcycle produced 1991 New motorcycle model - "CD 100 SS" introduced,500,000th motorcycle produced

1994 New motorcycle model - "Splendor" introduced ,1,000,000th motorcycle produced 1998 2,000,000th motorcycle produced

1999 New motorcycle model - "CBZ" introduced .Environment management System of Dharuhera Plant certified with ISO-14001 by DNV Holland Year Key Events 2000 4,000,000th motorcycle produced , Environment Management System of Gurgaon Plant certified ISO-14001 by DNV Holland ,Splendor declared 'World No. 1' - largest selling single two- wheeler model , "Hero Honda Passport Programme" - CRM Programme launched 2001 One million production in one single year 5,000,000th motorcycle produced 2003 Becomes the first Indian Company to cross the cumulative 7 million sales mark, Appointed , Mohammad Kaif, , and as Brand Ambassadors 2004 Hero Honda became the World No. 1 Company for the third consecutive year. Crossed sales of over 2 million units in a single year, a global record. Splendor - World's largest selling motorcycle crossed the 5 million mark.Joint Technical Agreement renewed Total sales crossed a record of 10 million motorcycles Year Key Events 2005 Hero Honda is the World No. 1 for the 4th year in a row First Scooter model from Hero Honda - "Pleasure" introduced 2006 Hero Honda is the World No. 1 for the 5th year in a row 15 million production milestone achieved 2007 Hero Honda is the World No. 1 for the 6th year in a row 20 million production milestone achieved 2008 Hero Honda Haridwar Plant inauguration 25 million production milestone achieved 2009 Hero Honda GoodLife Program launched Splendor completed 11 million production landmark New motorcycle model 'Karizma - ZMR' launched Silver jubilee celebrations

8 6

5

3

2

1

B j j M m i M&M

9 CDDAWN Competition Threat low as we are very Rs 35,444 well setup & have Price Sensitive Product needed for this Segment

Bajaj Platina Rs 40,000 CD-DLX(MAC) Rs 39,467

Tvs Max R Rs 40,000 Competition is eating into our share in SPLENDOR NXG Urban market ( Discover takes major share Rs 42,599 with its better performing engine )

Bajaj Discover 100 Rs 44,000

SPLENDOR PLUS Rs42,599 Tvs Star City Rs40,000-45000