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Universidad Técnica Particular De Loja Área UNIVERSIDAD TÉCNICA PARTICULAR DE LOJA La Universidad Católica de Loja ÁREA ADMINISTRATIVA TITULACIÓN DE INGENIERO EN ADMINISTRACIÓN DE EMPRESAS TURÍSTICAS Y HOTELERAS Plan estratégico para el desarrollo turístico del condado de Queens, estado New York TRABAJO DE FIN DE TITULACIÓN AUTOR: Murillo Saltos, Silvia Lourdes DIRECTOR: Suasnavas Rodríguez, María Gabriela, Lic. CENTRO UNIVERSITARIO NEW YORK 2014 1 APROBACIÓN DEL DIRECTOR DEL TRABAJO DE FIN DE TITULACIÓN Licenciada. María Gabriela Suasnavas Rodríguez. DOCENTE DE LA TITULACIÓN De mi consideración: El presente trabajo de titulación: “Plan estratégico para el desarrollo turístico del condado de Queens, estado New York” realizado por Murillo Saltos Silvia Lourdes, ha sido orientado y revisado durante su ejecución, por cuanto se aprueba la presentación del mismo. Loja, febrero de 2013 f)…………………………………………….. 2 DECLARACIÓN DE AUTORÍA Y CESIÓN DE DERECHOS “Yo Murillo Saltos Silvia Lourdes declaro ser autora del presente trabajo de fin de titulación: “Plan estratégico para el desarrollo turístico del condado de Queens, estado New York”, siendo la Licenciada María Gabriela Suasnavas Rodríguez; y eximo expresamente a la Universidad Técnica Particular de Loja y a sus representantes legales de posibles reclamos o acciones legales. Además certifico que las ideas, conceptos, procedimientos y resultados vertidos en el presente trabajo investigativo, son de mi exclusiva responsabilidad. Adicionalmente declaro conocer y aceptar la disposición del Art. 67 del Estatuto Orgánico de la Universidad Técnica Particular de Loja que en su parte pertinente textualmente dice: “Forman parte del patrimonio de la Universidad la propiedad intelectual de investigaciones, trabajos científicos o técnicos y tesis de grado que se realicen a través, o con el apoyo financiero, académico o institucional (operativo) de la Universidad” f. ………………………………………… Autor: Murillo Saltos Silvia Lourdes Cédula: 131255621-8 3 DEDICATORIA A: Dios nuestro creador, quien ha guiado mi camino con su perfecta sabiduría. Mis padres quienes con su ejemplo, dedicación, sacrificio, paciencia y amor formaron de mí una mujer de valores morales, ensenándome así, que cada logro en la vida se obtienen a base de trabajo y perseverancia. Mi familia, por su apoyo incondicional y soporte en cada parte de la investigación de mi trabajo de tesis. Mi esposo, por su paciencia y dedicación de su tiempo, siendo también parte de este trabajo. 4 AGRADECIMIENTO Sabias son las palabras de nuestro Señor; “…el principio de la sabiduría es el temor a Jehová”. Gracias Padre Celestial por darme la vida y permitirme culminar mis estudios universitarios, tu palabra me ha guiado durante el camino de la sabiduría profesional. A mis padres y hermano gracias por el amor que demostraron en cada ciclo de estudio, sus enseñanzas siempre prevalecerán como pilar en mi vida profesional. A mi familia: mis tíos, tías, y primas; infinitas gracias por la ayuda y tiempo que me prestaron durante cada avance de la investigación de mi trabajo de tesis. Mis amigos, que a pesar de la distancia, han contribuido con su amor fraternal, y palabras sinceras de apoyo y convicción de que terminaría mis estudios. Mi esposo, gracias por tu amor y palabras de ánimo que me fortalecían para continuar y finalizar este trabajo. Por último quisiera agradecer a la Universidad Técnica Particular de Loja por mantenerme durante tres años en el centro universitario Manta trabajando en ese entonces a través de la beca de gestión productiva por la cual sostuve mi carrera profesional y, de manera muy especial a la Ing. Nuvia Ruiz Chaves, coordinadora del centro en mención, por permitirme compartir este tiempo en el que practique la enseñanza adquirida y especialmente por su amistad y, a la Lic. María Gabriela Suasnavas, Directora de este trabajo, por su comprensión y atención en la elaboración y culminación del mismo. Muchas gracias. 5 ÍNDICE DE CONTENIDOS Aprobación del Director del Trabajo de Fin de Titulación i Declaración de autoría y cesión de derechos ii Dedicatoria v Agradecimiento V Índice de contenidos Vi Índice de cuadros Viii Índice fotográfico Ix Índice de tablas X Índice de matrices Xii Resumen ejecutivo 1 Abstract 2 Introducción 3 CAPITULO I 4 1.Diagnóstico situacional del condado de Queens, estado de New York 1.1.Ambito físico especial 5 1.1.1. Ubicación y limites 5 1.1.2. Superficie y extension 9 1.1.3. Movilidad y conectividad 9 1.1.3.1. Viabilidad urbana 9 1.1.3.2. Viabilidad rural 11 1.1.4. Hidrografía 12 1.1.5. Características climáticas 12 1.1.6. Geología 13 1.2. Ámbito socio cultural 14 1.2.1. Población 14 1.2.2. Grupos étnicos presents 17 1.2.3 Idiomas 18 1.2.4. Educación 18 1.2.4.1. Establecimientos educativos 19 1.2.4.2. Analfabetismo 20 1.2.5. Salud 20 1.2.5.1. Numero de hospitales, centros, subcentros y puestos de salud 20 1.2.5.2. Natalidad 22 1.2.5.3. Mortalidad 22 1.2.6. Vivienda 22 1.2.7. Migración interna y externa 24 6 1.2.8. Indicadores de desarrollo humano y pobreza 24 1.3. Ámbito ecológico territorial 25 1.3.1. Condiciones ambientales 25 1.3.2. Geomorfología 26 1.3.2.1. El suelo, el aire, el agua 26 1.3.3. Ecosistemas 27 1.3.3.1. Flora 27 1.3.3.2. Fauna 27 1.3.4. Riesgos y seguridad 28 1.4. Ámbito económico y productivo 29 1.4.1. Contexto económico local 29 1.4.1.1. Población Económicamente Activa 29 1.5. Politico administrativo 33 1.5.1. Estructura política administrativa de la institución publica 33 1.5.2. Mapeo de actores que conforman la cadena de valor turística 34 CAPITULO II 37 2.1. Análisis de la oferta 38 2.1.1. Planta turística 39 2.1.1.1. Uso de tecnologías de la información y comunicación (TIC's) en la oferta turística 43 2.1.2. Determinación del potencial turístico del condado de Queens 45 2.1.3. Caracterización de los productos turísticos 47 2.2. Análisis de la demanda 97 2.2.1. Caracterización de la demanda 97 2.2.2. Determinación del perfil del visitante 100 2.3. Identificación de la problemática turística existente en el condado de Queens 104 CAPITULO III 106 3.1. Formulación filosófica 107 3.1.1. Misión 109 3.1.2. Vision 110 3.1.3. Valores 111 3.2. Formulación estratégica 112 3.2.1. Objetivos del plan estratégico 112 3.2.2. Proceso metodológico 113 3.2.3. Elaboración de estrategias 116 3.2.4. Metodología para la priorización de las estrategias 116 3.2.5. Priorización de estrategias 122 3.2.6. Metodología para el mapa estratégico de gestión 124 3.3. Formulación de programas y proyectos 127 7 3.3.1. Identificación de programas y proyectos a partir del mapa estratégico (con plazos, tiempos y presupuesto de ejecución) 129 Conclusiones 137 Recomendaciones 138 Bibliografía 139 ÍNDICE DE CUADROS CUADRO No. 1 49 Astoria Park CUADRO No. 2 51 Athens Square Park CUADRO No. 3 53 Kaufman Astoria Studios CUADRO No. 4 55 Museum of the Moving Image CUADRO No. 5 57 For Totten and For Totten Park CUADRO No. 6 59 Alley Pond Park CUADRO No. 7 62 Douglaston Historic Districts CUADRO No. 8 64 Queens County Farm Museum CUADRO No. 9 66 Louis Armstrong House CUADRO No. 10 68 Queens Theatre CUADRO No. 11 70 Lemon Ice King of Corona CUADRO No. 12 72 Cornell Family Cemetery CUADRO No. 13 74 Newtown High School 8 CUADRO No. 14 76 Kissena Park CUADRO No. 15 78 International Resource Center and Gallery at Flushing CUADRO No. 16 80 Queens Symphony Orchestra CUADRO No. 17 Queens Historical Society 82 CUADRO No. 18 New York Hall of Science 84 CUADRO No. 19 Queens Botanical Garden 86 CUADRO No 20 Queens Zoo 88 CUADRO No. 21 Afrikan Poetry Theatre 90 CUADRO No. 22 Jamaica Center for Art and Learning 92 CUADRO No. 23 Noguchi Museum 94 ÍNDICE FOTOGRÁFICO Astoria Park en invierno 49 Piscina de Astoria Park 50 Athens Square Park 51 Kauffman Studios 53 Museum of Moving Image 55 For Totten Park 57 Alley Pond Park 59 Douglaston Historic Dsitricts 62 Queens County Farm 64 Louis Armstron House 66 9 Queens Theatre 68 Lemon Ice King Corona 70 Cornell Family Cemetery 72 Newton High School 74 Kissena Park 76 Flushing Park 78 Queens Symphony Orchestra 80 Queens Historical Society 82 New York Hall of Science 84 Queens Botanical Garden 87 Queens Zoo 89 Afrikan Poetry Theatre 90 Jamaica Center for Art 93 Noguchi Museum 95 ÍNDICE DE TABLAS TABLA No. 1 14 Promedio de temperature TABLA No. 2 15 División de población de Queens TABLA No. 3 16 Nacionalidades residentes en Queens TABLA No. 4 17 Nacionalidades asiáticas TABLA No. 5 19 Enrollment School TABLA No. 6 21 Establecimientos educativos 10 TABLA No. 7 24 Caracteristicas de la vivienda TABLA No. 8 25 Nivel de instrucción TABLA No. 9 26 Ingreso económico de las familias en Queens TABLA No. 10 29 Fauna de Queens TABLA No. 11 31 Indicadores de la PEA-Situación laboral TABLA No. 12 32 Indicadores de la PEA-Ocupación TABLA No. 13 32 Indicadores de la PEA-Industria TABLA No. 14 33 Indicadores de la PEA-Clases de trabajadores TABLA No. 15 42 Planta turística del condado de Queens TABLA No. 16 46 Potencial turístico natural y cultural de Queens TABLA No. 17 99 Número de turistas que visitan Queens TABLA No. 18 99 Historia de los viajes internacionales a New York City 2005-2011 TABLA No. 19 100 Cantidad de turistas internacionales y gastos TABLA No. 20 101 Impacto económico de la actividad turística TABLA No.
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