Designed to Lead 2009 Facts About P&G Billion-Dollar Brands P&G Is a Company of Leading Brands

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Designed to Lead 2009 Facts About P&G Billion-Dollar Brands P&G is a company of leading brands. At the beginning of the decade, P&G had ten billion-dollar brands in its portfolio — brands that generate more than one billion dollars in sales each year. Today, we have 23 of these billion-dollar brands.

P&G serves about four billion people in the world Our Values today. And P&G people work to make sure the P&G Brands and P&G People are the foundation of P&G’s success. Company’s brands live up to their promise to P&G People bring the values to life as we focus on improving the lives of the world’s consumers. make everyday just a little bit better, now and for generations to come.

Our Purpose We will provide branded products and services of superior quality Consumers and value that improve the lives of the world’s consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders, and the P&G Values communities in which we live and work to prosper. Integrity Leadership Our Principles Ownership We show respect for all individuals. The interests of the Company Passion for Winning and the individual are inseparable. We are strategically focused Trust in our work. Innovation is the cornerstone of our success. We are P&G P&G externally focused. We value personal mastery. We seek to be Brands People the best. Mutual interdependency is a way of life. P&G at a Glance Net Sales 2009 NET SALES by GBU(1) (% of total business segments) GBU Reportable Segment Key Products Billion-Dollar Brands (in billions) Beauty Beauty Cosmetics, Deodorants, Hair Care, Head & Shoulders, $26.3 Personal Cleansing, Prestige Olay, Pantene, Wella Fragrances, Skin Care Grooming Blades and Razors, Electric Hair Braun, Fusion, Gillette, Removal Devices, Face and Shave Mach3 Products, Home Appliances 33% Health and Health Care Feminine Care, Oral Care, Personal Actonel, Always, $16.7 46% Well-Being Health Care, Pharmaceuticals Crest, Oral-B

Snacks and Pet Food, Snacks Iams, Pringles 21% Pet Care

Household Fabric Care and Air Care, Batteries, Dish Care, Ariel, Dawn, Downy, $37.3 Care Home Care Fabric Care, Surface Care Duracell, Gain, Tide

Beauty Baby Care and Baby Wipes, Bath Tissue, Diapers, Bounty, Charmin, Health and Well-Being Family Care Facial Tissue, Paper Towels Pampers Household Care

(1) Partially offset by net sales in corporate to eliminate the sales of unconsolidated entities included in business unit results. Half-Billion-Dollar Brands P&G also has 20 brands generating about $500 million or more in annual sales. When these are combined with the billion-dollar brands, P&G’s top 43 brands account for 85% of sales and more than 90% of profit. Together, these 43 brands have delivered a 9-year compound average sales growth rate of approximately 10% — double the growth rate of the balance of P&G’s brand portfolio.

Financial Information Amounts in millions, except per share amounts 2009 2008 2007 2006 2005 2004 Net Sales $ 79,029 $81,748 $74,832 $66,724 $55,292 $50,128 Gross Margin 40,131 42,212 39,173 34,549 28,213 25,709 Operating Income 16,123 16,637 15,003 12,916 10,026 9,019 Net Earnings 13,436 12,075 10,340 8,684 6,923 6,156 Net Earnings from Continuing Operations 11,293 11,798 10,063 8,478 6,648 5,930 Net Earnings Margin from Continuing Operations 14.3% 14.4% 13.4% 12.7% 12.0% 11.8% Diluted Net Earnings per Common Share $ 4.26 $ 3.64 $ 3.04 $ 2.64 $ 2.53 $ 2.20 Diluted Net Earnings per Common Share from Continuing Operations 3.58 3.56 2.96 2.58 2.43 2.12 Dividends per Common Share 1.64 1.45 1.28 1.15 1.03 0.93 Total Assets $134,833 $143,992 $138,014 $135,695 $61,527 $57,048 Long-Term Debt 20,652 23,581 23,375 35,976 12,887 12,554 Shareholders’ Equity 63,099 69,494 66,760 62,908 18,475 18,190 Employees (est.) 135,000 138,000 138,000 138,000 110,000 110,000

Major Expenditures

Amounts in millions 2009 2008 2007 2006 2005 2004 Capital Expenditures $ 3,238 $ 3,046 $ 2,945 $ 2,667 $ 2,181 $ 2,024 Dividends to Shareholders 5,044 4,655 4,209 3,703 2,731 2,539 Advertising Expense 7,579 8,583 7,850 7,045 5,850 5,401 Research and Development Expense 2,044 2,212 2,100 2,060 1,926 1,782

Note: Please see P&G’s latest 10-K, 10-Q and 8-K SEC filings for the most recent Company financial information, available at www.pg.com/investor. Recognition P&G is recognized as a leading global company, including a #6 ranking on Fortune’s “World’s Most Admired Companies,” the #2 Dividend History ranking on Fortune’s “Top Companies for Leaders” survey, the #3 P&G has paid dividends without interruption since its incorporation ranking on Barron’s “World’s Most Respected Companies List,” in 1890 and has increased dividends each year for the past 53 fiscal a #12 ranking on Business Week’s list of “World’s Most Innovative years. P&G’s compound annual dividend growth rate is 9.5% over Companies,” named to Chief Executive magazine’s worldwide survey the last 53 years. of the Top 20 Best Companies for Leaders, top rankings on the Dow Jones Sustainability Index from 2000 to 2009, being named DIVIDENDS PER SHARE (split-adjusted) to the list of the Global 100 Most Sustainable Corporations in the

1.70 World, and a consistent #1 ranking within our industry on Fortune’s Most Admired list for 24 of 25 total years and for 12 years in a row. 1.36 P&G’s commitment to creating a diverse workplace has been recognized by the National Association for Female Executives (Top 10 1.02 Companies for Executive Women), Working Mother magazine (100 Best Companies for Working Mothers and Top 20 Best Companies for 0.68 Multicultural Women), Black Enterprise magazine (40 Best Companies for Diversity), and Diversity Inc. (Top 50 Companies for Diversity and 0.34 #3 ranking on the Top 10 Companies for Global Diversity).

0.00 Supplier diversity is a fundamental business strategy at P&G. In 2009, 1956 1970 1984 1998 2009 P&G spent more than $2 billion with minority- and women-owned businesses. Since 2005, P&G has been a member of the Billion Dollar (in dollars, split adjusted) 1956 1970 1984 1998 2009 Roundtable, a forum of 16 corporations that spend more than Dividends per Share $0.01 $0.04 $0.15 $0.51 $1.64 $1 billion annually with diverse suppliers. Corporate Officers

CORPORATE & GLOBAL GLOBAL BEAUTY GLOBAL HEALTH GLOBAL COMPANY OPERATIONS OPERATIONS & GROOMING and WELL-BEING HOUSEHOLD CARE

Robert A. McDonald Werner Geissler Edward D. Shirley Robert A. Steele Dimitri President and Vice Chairman — Vice Chairman — Vice Chairman — Panayotopoulos Chief Executive Officer Global Operations Global Beauty & Global Health and Vice Chairman — Grooming Well-Being Global Household Care A.G. Lafley Deborah A. Henretta Chairman of the Board Group President — Charles V. Bergh Melanie Healey Jorge S. Mesquita Asia Group President — Group President — Group President — Bruce Brown Global Male Grooming, Global Feminine & Global Fabric Care Chief Technology Officer Laurent L. Philippe Beauty & Grooming Health Care Group President — Martin Riant Robert L. Fregolle, Jr. Central & Eastern Christopher de Charles E. Pierce Group President — Global Customer Business Europe, Middle East Lapuente Group President — Global Baby Care Development Officer and Africa Group President — Global Oral Care David S. Taylor R. Keith Harrison, Jr. Global Hair Care, Steven D. Bishop John P. Goodwin Group President — Global Product Supply Beauty & Grooming President — President — Global Home Care Officer North America Virginia Drosos Global Snacks Mark Bertolami Christopher D. Hassall President — and Pet Care Giovanni Ciserani President — Global External Relations Global Female Beauty, President — Thomas M. Finn Duracell Officer Beauty & Grooming Western Europe President — Mary Lynn Steven W. Jemison Juan Pedro Hernandez Global Health Care Daniela Riccardi Ferguson-McHugh Chief Legal Officer and President — President — President — Secretary Global Braun, Greater China Family Care Beauty & Grooming Teri L. List Jeffrey K. Schomburger Senior Vice President Robert Jongstra President — & Treasurer President — Global Wal-Mart Team Global Professional Salon, Jon R. Moeller Jorge A. Uribe Beauty & Grooming Chief Financial Officer President — Patrice Louvet Latin America Moheet Nagrath President — Global Human Resources Global Prestige Officer

Filippo Passerini President — Global Business Services and Chief Information Officer The following company officers Marc S. Pritchard have announced their intention to Global Brand Building retire during the 2009/10 fiscal year: Officer

Valarie L. Sheppard Susan E. Arnold Senior Vice President & Retiring President — Global Business Units Comptroller Clayton C. Daley, Jr. Retiring Vice Chairman and Chief Financial Officer

Charlotte R. Otto Retiring Global External Relations Officer

Hartwig Langer Retiring President — Global Prestige Products Contact P&G — 24 hours a day

To learn more about: P&G please visit us online at www.pg.com News about P&G please visit us online at www.pg.com/news Careers at P&G please visit us online at www.pg.com/jobs Investing in P&G please visit www.pg.com/investor where you can get Company annual reports, webcasts and information on the P&G Shareholder Investment Program (SIP), a convenient, low cost plan administered by P&G that enables investors to build an investment in P&G stock via optional purchases and dividend reinvestment without a broker. Plan prospectus and enrollment form are available at www.pg.com/investors or call P&G Shareholder Services toll free at 1-800-742-6253. Call Person-to-Person Shareholder Services representatives are available Monday – Friday, 9 – 4 EDT at 1-800-742-6253 (call 1-513-983-3034 outside the USA and Canada) Automated service available after USA business hours Corporate Headquarters The Procter & Gamble Company P.O. Box 599 Cincinnati, OH 45201-5572 Designed to Matter

Sustainability at P&G At P&G, we focus our sustainability efforts on improvements that matter, making the most meaningful impact possible. Our commitment begins with our Purpose, Values and Principles, where sustainability is embedded, manifesting itself in a systemic and long-term approach. From product innovations and operational improvements to social responsibility, employee engagement, and stakeholder partnerships, we pursue our sustainability goals with the aim of improving quality of life, now and for generations to come. In 2007, we established five sustainability strategies and goals for 2012. In March 2009, we increased our goals to reflect our progress and to demonstrate our ongoing commitment to sustainable, responsible growth.

To learn more, please visit www.pg.com/sustainability.

Strategy 1: Strategy 2: Strategy 3: Strategy 4: Strategy 5: Products Operations Social Employees Stakeholders Delight the consumer Improve the Responsibility Engage and equip Shape the future by with sustainable environmental Improve children’s all P&Gers to build working transparently innovations that profile of P&G’s lives through P&G’s sustainability thinking with our stakeholders improve the own operations. social responsibility and practices into to enable continued environmental profile programs. their everyday work. freedom to innovate of our products. in a responsible way.

GOAL: GOAL: GOAL: Develop and market Deliver an additional Enable 300 million at least $50 billion in 20% reduction (per unit children to Live, Learn

cumulative sales of of production) in CO2 and Thrive. Prevent “sustainable innovation emissions, energy 120 million days of products,” which are consumption, water disease and save products with a consumption and thousands of lives by significantly reduced disposed waste from delivering 3 billion liters (>10%) environmental P&G plants, leading to a of clean water in our footprint versus previous total reduction over the Children’s Safe Drinking or alternative products. decade of at least 50%. Water program.

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