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Chicago Blackhawks CHICAGO BLACKHAWKS SPONSORSHIP OPPORTUNITIES TABLE OF CONTENTS 1 THE BENEFITS OF CORPORATE SPONSORSHIP 2 BLACKHAWKS TROPHY CASE 5 CHICAGO BLACKHAWKS RETIRED NUMBERS 6 FAN DEMOGRAPHICS AND TEAM FACTS 8 IN-ARENA BRANDING 11 SCOREBOARD FEATURES 12 BLACKHAWKS IN-ARENA & OUT-OF-ARENA PROMOTIONS 16 VIRTUAL SIGNAGE 17 BLACKHAWKS TV 18 RADIO 19 PRINT 20 WEBSITE & MOBILE 21 SOCIAL MEDIA 22 CHICAGO BLACKHAWKS SPECIAL EVENTS 26 CHICAGO BLACKHAWKS CHARITIES 27 YOUTH HOCKEY PROGRAMS 28 RETAIL PROMOTIONS & ON-PREMISE ACTIVATION 30 RETAIL PROMOTION OPPORTUNITIES 31 HOSPITALITY 32 CHICAGO BLACKHAWKS EXPERIENCES 34 STANLEY CUP PLAYOFFS 38 UNITED CENTER ADVERTISING THE BENEFITS OF CORPORATE SPONSORSHIP Associate your brand with one of the most popular and recognizable logos in sports. Reach an upscale, affluent audience with an average annual household income of over $100,000. Highest income per capita of all major sports leagues. Consistent advertising campaign covering Q1 and Q4 (October – April). Turn-key, impactful programs customized to meet your goals and objectives. Provides a great platform to connect with consumers during their leisure time. Immerse your brand in an environment that the consumer is most passionate about: Blackhawks hockey. Sponsorship sends a message that your brand is strong and vibrant and that you are continuing to invest in it. BENEFITS OF CORPORATE SPONSORSHIP // SPONSORSHIP OPPORTUNITIES 1 SIX-TIME STANLEY CUP CHAMPIONS 1934 • 1938 • 1961 • 2010 • 2013 • 2015 2 BLACKHAWKS TROPHY CASE // SPONSORSHIP OPPORTUNITIES CALDER MEMORIAL LADY BYNG JAMES NORRIS LESTER PATRICK WILLIAM W. TROPHY MEMORIAL TROPHY MEMORIAL TROPHY TROPHY JENNINGS TROPHY OUTSTANDING SPORTSMANSHIP AND OUTSTANDING OUTSTANDING SERVICE TO GOALTENDER ON TEAM WITH ROOKIE GENTLEMANLY CONDUCT DEFENSEMAN HOCKEY IN THE U.S. FEWEST GOALS ALLOWED 1936 Mike Karakas 1936 Elwin Romnes 1963 Pierre Pilote 1967 James Norris 1991 Ed Belfour 1938 Carl Dahlstrom 1943 Max Bentley 1964 Pierre Pilote 1969 Bobby Hull 1993 Ed Belfour 1955 Ed Litzenberger 1944 Clint Smith 1965 Pierre Pilote 1972 James D. Norris 1995 Ed Belfour 1960 Bill Hay 1945 Bill Mosienko 1982 Doug Wilson 1975 Thomas N. Ivan 2013 Corey Crawford 1970 Tony Esposito 1964 Ken Wharram 1993 Chris Chelios 1976 Stan Mikita Ray Emery 1983 Steve Larmer 1965 Bobby Hull 1996 Chris Chelios 1978 William W. Wirtz 2015 Corey Crawford 1991 Ed Belfour 1967 Stan Mikita 2010 Duncan Keith 1985 Arthur M. Wirtz 2008 Patrick Kane 1968 Stan Mikita 2014 Duncan Keith 2011 Bob Pulford 2016 Artemi Panarin BILL MASTERTON FRANK J. SELKE JACK ADAMS MARK MESSIER TED LINDSAY TROPHY TROPHY AWARD LEADERSHIP AWARD AWARD PERSEVERANCE, SPORTSMANSHIP BEST DEFENSIVE COACH OF OUTSTANDING OUTSTANDING PLAYER AS AND DEDICATION TO HOCKEY FORWARD THE YEAR LEADERSHIP JUDGED BY NHLPA 1970 Pit Martin 1986 Troy Murray 1983 Orval Tessier 2015 Jonathan Toews 2016 Patrick Kane 2004 Bryan Berard 1991 Dirk Graham 2013 Jonathan Toews HART MEMORIAL ART ROSS GEORGES VEZINA CONN SMYTHE TROPHY TROPHY TROPHY TROPHY MOST VALUABLE PLAYER SCORING LEADER OUTSTANDING GOALTENDER MOST VALUABLE PLAYER IN THE PLAYOFFS 1946 Max Bentley 1943 Doug Bentley 1932 Charles Gardiner 1954 Al Rollins 1946 Max Bentley 1934 Charles Gardiner 2010 Jonathan Toews 1965 Bobby Hull 1947 Max Bentley 1935 Lorne Chabot 2013 Patrick Kane 1966 Bobby Hull 1949 Roy Conacher 1963 Glenn Hall 2015 Duncan Keith 1967 Stan Mikita 1960 Bobby Hull 1967 Glenn Hall 1968 Stan Mikita 1962 Bobby Hull Denis Dejordy 2016 Patrick Kane 1964 Stan Mikita 1970 Tony Esposito 1965 Stan Mikita 1972 Tony Esposito 1966 Bobby Hull Gary Smith 1967 Stan Mikita 1974 Tony Esposito 1968 Stan Mikita 1991 Ed Belfour 2016 Patrick Kane 1993 Ed Belfour BLACKHAWKS PRESIDENTS’ CLARENCE S. TROPHY CAMPBELL BOWL MOST POINTS DURING TROPHY CASE WESTERN CONFERENCE REGULAR SEASON CHAMPIONS 1991 • 2013 1971 • 1972 • 1973 • 1992 • 2010 • 2013 • 2015 BLACKHAWKS TROPHY CASE // SPONSORSHIP OPPORTUNITIES 3 WITH A 2-1 VICTORY OVER THE MONTREAL CANADIENS ON JANUARY 14, 2016, JOEL QUENNEVILLE TALLIED HIS 783RD CAREER VICTORY, GIVING HIM THE SECOND-HIGHEST WIN TOTAL IN NHL HISTORY. 4 SPONSORSHIP OPPORTUNITIES CHICAGO BLACKHAWKS RETIRED NUMBERS CHICAGO BLACKHAWKS RETIRED NUMBERS // SPONSORSHIP OPPORTUNITIES 5 WIN RANKINGS FROM 2008-09 TO 2015-16 REGULAR-SEASON WINS POSTSEASON WINS TOTAL WINS RANK TEAM WINS RANK TEAM WINS RANK TEAM WINS 1. PITTSBURGH 369 1. CHICAGO 76 1. CHICAGO 440 2. CHICAGO 364 2. PITTSBURGH 60 2. PITTSBURGH 429 3. WASHINGTON 360 3. BOSTON 54 3. BOSTON 405 4. SAN JOSE 358 4. LOS ANGELES 46 4. SAN JOSE 402 5. BOSTON 351 5. VANCOUVER 44 5. WASHINGTON 397 Through the 2015-16 NHL Postseason LARGEST HOME MARKET NHL FAN BASE 50% 3.7 OF CHICAGO 16% 2.6 OF NEW YORK 12% 1.7 OF LOS ANGELES 46% 1.7 OF DETROIT 33% 1.7 OF BOSTON Source: Nielsen Scarborough Local Market Studies R1, 2016 THEN (2007) VS. NOW (2016) PERCENTAGE OF EACH GROUP THAT WERE/ARE BLACKHAWKS FANS: 2007 2016 9% MARKET: 50% +446% 13% MEN: 59% +367% 6% WOMEN: 41% +600% 8% HISPANICS: 41% +408% 7% MINORITIES*: 39% +459% 11% AGES 18-34: 47% +331% *NON-WHITE ADULTS Source: Nielsen Scarborough Local Market Studies R1, 2016 6 FAN DEMOGRAPHICS AND TEAM FACTS // SPONSORSHIP OPPORTUNITIES CHICAGO BLACKHAWKS FAN PROFILE CHICAGO FANS ATTENDEES % OF DMA 50% 10% MEDIAN AGE 46 47 48 MEDIAN HHI $56,600 $77,250 $100,000 MEDIAN HOME VALUE $215,700 $246,600 $275,000 COLLEGE GRAD + 32% 37% 45% 1+ CHILDREN IN HHLD 39% 37% 38% Source: Nielsen Scarborough Chicago Release R1, 2016 AT THE GATE RANKED #1 IN NHL ATTENDANCE THE PAST EIGHT SEASONS NHL 21,860 BLACKHAWKS 17,481 16,954 13,319 ATTENDANCE PER GAME ATTENDANCE 05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 NHL SEASON Source: SportsBusiness Journal Archives CHICAGO BLACKHAWKS FANS ARE MORE LIKELY TO: BUY A NEW CAR • INVEST • BUY A HOUSE OR CONDOMINIUM • HAVE A 401k • TRAVEL DOMESTICALLY OWN A CAT OR DOG • BUY FLOWERS • POSSESS A COLLEGE SAVINGS PLAN • PURCHASE A MAJOR APPLIANCE BUY A COMPUTER • HAVE A SECOND HOME • VOLUNTEER • TRAVEL INTERNATIONALLY SPEND $200 A WEEK AT THE GROCERY STORE • BELONG TO A HEALTH CLUB DONATE TIME OR MONEY TO ENVIRONMENTAL CAUSES • MAKE A PURCHASE AT A CONVENIENCE STORE WATCH MOVIES • BUY CLOTHES • EAT AT A STEAKHOUSE • VOTE (COMPARED TO THE CHICAGO DMA) Source: Nielsen Scarborough Local Market Studies R1, 2016 FAN DEMOGRAPHICS AND TEAM FACTS // SPONSORSHIP OPPORTUNITIES 7 IN-ARENA BRANDING ON-ICE PROJECTION SEE YOUR NAME IN LIGHTS, ON THE BLACKHAWKS’ ICE, AS YOUR BRAND WILL BE SHOWCASED IN CONJUNCTION WITH THE IMPACTFUL GAME INTRODUCTION VIDEO THAT REACHES FANS BEYOND THOSE IN THE STANDS. 8 IN-ARENA BRANDING // SPONSORSHIP OPPORTUNITIES LOWER LEVEL LED BOARD ADVERTISING Located around the arena bowl on the lower level, 360-degree exclusive messaging rotates throughout each Blackhawks game during game action. The LED signage provides a great complement to all scoreboard features, public address announcements and on-ice promotions. UPPER LEVEL LED Illuminated sponsor animation advertising that dominates the in-arena bowl area. IN-ARENA BRANDING // SPONSORSHIP OPPORTUNITIES 9 DASHERBOARDS Dasherboards surround the ice surface and reach a sold-out United Center crowd (over 21,860 fans/game) while receiving an average of 12 minutes of television visibility during each broadcast. With Chicago Blackhawks television ratings up over 233 percent from the 2008-09 season, dasherboards add an impactful element to your marketing mix. PLAYER TUNNEL Your brand is aligned with the teams as they enter the ice from the locker rooms. This high profile location (behind both player benches) enables eye catching in-arena exposure which extends to the television audience. 10 IN-ARENA BRANDING // SPONSORSHIP OPPORTUNITIES SCOREBOARD FEATURES Entertain fans and incorporate your brand and message during a break in the action. Bring your brand to life with high-impact motion graphics that draw the attention of a captive audience. GAME TIME EXPOSURE Sponsorship of four of the eight LED panels of the main scoreboard provides continuous messaging throughout game action. MULTI-PLATFORM COMMUNICATION An interactive TV timeout feature gives your company the opportunity to entertain fans and reach them in numerous ways. BREAK IN THE ACTION EXPOSURE In-game messaging allows your company to reach a captive audience in an emotional environment (in conjunction with a game card to encourage retail traffic). SCOREBOARD FEATURES // SPONSORSHIP OPPORTUNITIES 11 BLACKHAWKS IN-ARENA & OUT-OF-ARENA PROMOTIONS IN-ARENA AND OUT-OF-ARENA PROMOTIONS ARE SECOND TO NONE WHEN IT COMES TO INTERACTION BETWEEN A BRAND AND BLACKHAWKS FANS. BOOTH DISPLAYS, GAMEDAY GIVEAWAYS AND FAN PARTICIPATION GAMES, EACH WITH A UNIQUE HOCKEY-RELATED THEME, ENTERTAIN FANS DURING BREAKS IN THE ACTION AND GIVE CORPORATIONS THE CHANCE TO DIRECTLY PROMOTE THEIR BRAND IN AN INTERACTIVE, FAN-FRIENDLY WAY. 12 BLACKHAWKS IN-ARENA & OUT-OF-ARENA PROMOTIONS // SPONSORSHIP OPPORTUNITIES GAMEDAY GIVEAWAYS GAMEDAY GIVEAWAYS PROVIDE IMMEDIATE GRATIFICATION FOR FANS WHEN THEY RECEIVE THEIR HIGH-QUALITY GIVEAWAY ITEM. SPONSORS RECEIVE A GAMEDAY GIVEAWAY PROMOTIONAL CAMPAIGN WHICH INCLUDES THE FOLLOWING SUPPORT: TELEVISION ANNOUNCEMENTS PUBLIC ADDRESS ANNOUNCEMENTS Sponsor will receive one in-game promotional announcement In-arena promotion of the sponsor giveaway will include during each of the three games preceding the giveaway on one public address mention during each of the three home Comcast SportsNet or WGN-TV’s Blackhawks broadcasts. games preceding the giveaway. RADIO ANNOUNCEMENTS SCOREBOARD ANNOUNCEMENTS Sponsor will receive one live promotional announcement Sponsor giveaway will be promoted on our video during each of the three games preceding the giveaway scoreboard once during each of the three home games on the Blackhawks WGN Radio network. prior to the giveaway. INTERNET/PUBLICATIONS OUTDOOR MARQUEE SIGNS Sponsor’s giveaway will be highlighted in all Blackhawks Sponsor giveaway will be promoted on a rotating basis prior to digital media and publications, including: the giveaway on the United Center’s outdoor LED panels.
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