BLACKHAWKS SPONSORSHIP OPPORTUNITIES TABLE OF CONTENTS 1 THE BENEFITS OF CORPORATE SPONSORSHIP 2 BLACKHAWKS TROPHY CASE 5 RETIRED NUMBERS 6 FAN DEMOGRAPHICS AND TEAM FACTS 8 IN-ARENA BRANDING 11 SCOREBOARD FEATURES 12 BLACKHAWKS IN-ARENA & OUT-OF-ARENA PROMOTIONS 16 VIRTUAL SIGNAGE 17 BLACKHAWKS TV 18 RADIO 19 PRINT 20 WEBSITE & MOBILE 21 SOCIAL MEDIA 22 CHICAGO BLACKHAWKS SPECIAL EVENTS 26 CHICAGO BLACKHAWKS CHARITIES 27 YOUTH HOCKEY PROGRAMS 28 RETAIL PROMOTIONS & ON-PREMISE ACTIVATION 30 RETAIL PROMOTION OPPORTUNITIES 31 HOSPITALITY 32 CHICAGO BLACKHAWKS EXPERIENCES 34 38 ADVERTISING THE BENEFITS OF CORPORATE SPONSORSHIP

Associate your brand with one of the most popular and recognizable logos in sports.

Reach an upscale, affluent audience with an average annual household income of over $100,000.

Highest income per capita of all major sports leagues.

Consistent advertising campaign covering Q1 and Q4 (October – April).

Turn-key, impactful programs customized to meet your goals and objectives.

Provides a great platform to connect with consumers during their leisure time.

Immerse your brand in an environment that the consumer is most passionate about: Blackhawks hockey.

Sponsorship sends a message that your brand is strong and vibrant and that you are continuing to invest in it.

BENEFITS OF CORPORATE SPONSORSHIP // SPONSORSHIP OPPORTUNITIES 1 SIX-TIME STANLEY CUP CHAMPIONS 1934 • 1938 • 1961 • 2010 • 2013 • 2015

2 BLACKHAWKS TROPHY CASE // SPONSORSHIP OPPORTUNITIES CALDER MEMORIAL LADY BYNG JAMES NORRIS WILLIAM W. TROPHY MEMORIAL TROPHY MEMORIAL TROPHY TROPHY JENNINGS TROPHY

OUTSTANDING SPORTSMANSHIP AND OUTSTANDING OUTSTANDING SERVICE TO ON TEAM WITH ROOKIE GENTLEMANLY CONDUCT DEFENSEMAN HOCKEY IN THE U.S. FEWEST GOALS ALLOWED

1936 1936 Elwin Romnes 1963 1967 James Norris 1991 1938 Carl Dahlstrom 1943 1964 Pierre Pilote 1969 1993 Ed Belfour 1955 1944 1965 Pierre Pilote 1972 James D. Norris 1995 Ed Belfour 1960 1945 1982 Doug Wilson 1975 Thomas N. Ivan 2013 1970 1964 Ken Wharram 1993 Chris Chelios 1976 Ray Emery 1983 Steve Larmer 1965 Bobby Hull 1996 Chris Chelios 1978 William W. Wirtz 2015 Corey Crawford 1991 Ed Belfour 1967 Stan Mikita 2010 Duncan Keith 1985 Arthur M. Wirtz 2008 1968 Stan Mikita 2014 Duncan Keith 2011 Bob Pulford 2016 Artemi Panarin

BILL MASTERTON FRANK J. SELKE MARK MESSIER TROPHY TROPHY AWARD LEADERSHIP AWARD AWARD

PERSEVERANCE, SPORTSMANSHIP BEST DEFENSIVE COACH OF OUTSTANDING OUTSTANDING PLAYER AS AND DEDICATION TO HOCKEY FORWARD THE YEAR LEADERSHIP JUDGED BY NHLPA

1970 Pit Martin 1986 Troy Murray 1983 Orval Tessier 2015 2016 Patrick Kane 2004 Bryan Berard 1991 Dirk Graham 2013 Jonathan Toews

HART MEMORIAL GEORGES VEZINA TROPHY TROPHY TROPHY TROPHY

MOST VALUABLE PLAYER SCORING LEADER OUTSTANDING GOALTENDER MOST VALUABLE PLAYER IN THE PLAYOFFS 1946 Max Bentley 1943 1932 Charles Gardiner 1954 1946 Max Bentley 1934 Charles Gardiner 2010 Jonathan Toews 1965 Bobby Hull 1947 Max Bentley 1935 2013 Patrick Kane 1966 Bobby Hull 1949 1963 2015 Duncan Keith 1967 Stan Mikita 1960 Bobby Hull 1967 Glenn Hall 1968 Stan Mikita 1962 Bobby Hull Denis Dejordy 2016 Patrick Kane 1964 Stan Mikita 1970 Tony Esposito 1965 Stan Mikita 1972 Tony Esposito 1966 Bobby Hull Gary Smith 1967 Stan Mikita 1974 Tony Esposito 1968 Stan Mikita 1991 Ed Belfour 2016 Patrick Kane 1993 Ed Belfour

BLACKHAWKS

PRESIDENTS’ CLARENCE S. TROPHY CAMPBELL BOWL

MOST POINTS DURING TROPHY CASE WESTERN CONFERENCE REGULAR SEASON CHAMPIONS

1991 • 2013 1971 • 1972 • 1973 • 1992 • 2010 • 2013 • 2015

BLACKHAWKS TROPHY CASE // SPONSORSHIP OPPORTUNITIES 3 WITH A 2-1 VICTORY OVER THE CANADIENS ON JANUARY 14, 2016, JOEL QUENNEVILLE TALLIED HIS 783RD CAREER VICTORY, GIVING HIM THE SECOND-HIGHEST WIN TOTAL IN NHL HISTORY.

4 SPONSORSHIP OPPORTUNITIES CHICAGO BLACKHAWKS RETIRED NUMBERS

CHICAGO BLACKHAWKS RETIRED NUMBERS // SPONSORSHIP OPPORTUNITIES 5 WIN RANKINGS FROM 2008-09 TO 2015-16

REGULAR-SEASON WINS POSTSEASON WINS TOTAL WINS

RANK TEAM WINS RANK TEAM WINS RANK TEAM WINS 1. PITTSBURGH 369 1. CHICAGO 76 1. CHICAGO 440 2. CHICAGO 364 2. PITTSBURGH 60 2. PITTSBURGH 429 3. WASHINGTON 360 3. BOSTON 54 3. BOSTON 405 4. SAN JOSE 358 4. LOS ANGELES 46 4. SAN JOSE 402 5. BOSTON 351 5. VANCOUVER 44 5. WASHINGTON 397

Through the 2015-16 NHL Postseason LARGEST HOME MARKET NHL FAN BASE

50% 3.7 OF CHICAGO

16% 2.6 OF NEW YORK

12% 1.7 OF LOS ANGELES

46% 1.7 OF DETROIT

33% 1.7 OF BOSTON

Source: Nielsen Scarborough Local Market Studies R1, 2016

THEN (2007) vs. NOW (2016) PERCENTAGE OF EACH GROUP THAT WERE/ARE BLACKHAWKS FANS:

2007 2016 9% MARKET: 50% +446% 13% MEN: 59% +367% 6% WOMEN: 41% +600% 8% HISPANICS: 41% +408% 7% MINORITIES*: 39% +459% 11% AGES 18-34: 47% +331%

*NON-WHITE ADULTS Source: Nielsen Scarborough Local Market Studies R1, 2016

6 FAN DEMOGRAPHICS AND TEAM FACTS // SPONSORSHIP OPPORTUNITIES CHICAGO BLACKHAWKS FAN PROFILE

CHICAGO FANS ATTENDEES

% OF DMA 50% 10% MEDIAN AGE 46 47 48 MEDIAN HHI $56,600 $77,250 $100,000 MEDIAN HOME VALUE $215,700 $246,600 $275,000 COLLEGE GRAD + 32% 37% 45% 1+ CHILDREN IN HHLD 39% 37% 38%

Source: Nielsen Scarborough Chicago Release R1, 2016 AT THE GATE

RANKED #1 IN NHL ATTENDANCE THE PAST EIGHT SEASONS

NHL 21,860 BLACKHAWKS

17,481 16,954

13,319 ATTENDANCE PER GAME ATTENDANCE

05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16

NHL SEASON Source: SportsBusiness Journal Archives CHICAGO BLACKHAWKS FANS ARE MORE LIKELY TO:

BUY A NEW CAR • INVEST • BUY A HOUSE OR CONDOMINIUM • HAVE A 401k • TRAVEL DOMESTICALLY OWN A CAT OR DOG • BUY FLOWERS • POSSESS A COLLEGE SAVINGS PLAN • PURCHASE A MAJOR APPLIANCE BUY A COMPUTER • HAVE A SECOND HOME • VOLUNTEER • TRAVEL INTERNATIONALLY SPEND $200 A WEEK AT THE GROCERY STORE • BELONG TO A HEALTH CLUB DONATE TIME OR MONEY TO ENVIRONMENTAL CAUSES • MAKE A PURCHASE AT A CONVENIENCE STORE WATCH MOVIES • BUY CLOTHES • EAT AT A STEAKHOUSE • VOTE

(COMPARED TO THE CHICAGO DMA)

Source: Nielsen Scarborough Local Market Studies R1, 2016

FAN DEMOGRAPHICS AND TEAM FACTS // SPONSORSHIP OPPORTUNITIES 7 IN-ARENA BRANDING

ON-ICE PROJECTION

SEE YOUR NAME IN LIGHTS, ON THE BLACKHAWKS’ ICE, AS YOUR BRAND WILL BE SHOWCASED IN CONJUNCTION WITH THE IMPACTFUL GAME INTRODUCTION VIDEO THAT REACHES FANS BEYOND THOSE IN THE STANDS.

8 IN-ARENA BRANDING // SPONSORSHIP OPPORTUNITIES LOWER LEVEL LED BOARD ADVERTISING

Located around the arena bowl on the lower level, 360-degree exclusive messaging rotates throughout each Blackhawks game during game action. The LED signage provides a great complement to all scoreboard features, public address announcements and on-ice promotions.

UPPER LEVEL LED

Illuminated sponsor animation advertising that dominates the in-arena bowl area.

IN-ARENA BRANDING // SPONSORSHIP OPPORTUNITIES 9 DASHERBOARDS

Dasherboards surround the ice surface and reach a sold-out United Center crowd (over 21,860 fans/game) while receiving an average of 12 minutes of television visibility during each broadcast. With Chicago Blackhawks television ratings up over 233 percent from the 2008-09 season, dasherboards add an impactful element to your marketing mix.

PLAYER TUNNEL

Your brand is aligned with the teams as they enter the ice from the locker rooms. This high profile location (behind both player benches) enables eye catching in-arena exposure which extends to the television audience.

10 IN-ARENA BRANDING // SPONSORSHIP OPPORTUNITIES SCOREBOARD FEATURES

Entertain fans and incorporate your brand and message during a break in the action. Bring your brand to life with high-impact motion graphics that draw the attention of a captive audience.

GAME TIME EXPOSURE

Sponsorship of four of the eight LED panels of the main scoreboard provides continuous messaging throughout game action.

MULTI-PLATFORM COMMUNICATION

An interactive TV timeout feature gives your company the opportunity to entertain fans and reach them in numerous ways.

BREAK IN THE ACTION EXPOSURE

In-game messaging allows your company to reach a captive audience in an emotional environment (in conjunction with a game card to encourage retail traffic).

SCOREBOARD FEATURES // SPONSORSHIP OPPORTUNITIES 11 BLACKHAWKS IN-ARENA & OUT-OF-ARENA PROMOTIONS

IN-ARENA AND OUT-OF-ARENA PROMOTIONS ARE SECOND TO NONE WHEN IT COMES TO INTERACTION BETWEEN A BRAND AND BLACKHAWKS FANS. BOOTH DISPLAYS, GAMEDAY GIVEAWAYS AND FAN PARTICIPATION GAMES, EACH WITH A UNIQUE HOCKEY-RELATED THEME, ENTERTAIN FANS DURING BREAKS IN THE ACTION AND GIVE CORPORATIONS THE CHANCE TO DIRECTLY PROMOTE THEIR BRAND IN AN INTERACTIVE, FAN-FRIENDLY WAY.

12 BLACKHAWKS IN-ARENA & OUT-OF-ARENA PROMOTIONS // SPONSORSHIP OPPORTUNITIES GAMEDAY GIVEAWAYS

GAMEDAY GIVEAWAYS PROVIDE IMMEDIATE GRATIFICATION FOR FANS WHEN THEY RECEIVE THEIR HIGH-QUALITY GIVEAWAY ITEM. SPONSORS RECEIVE A GAMEDAY GIVEAWAY PROMOTIONAL CAMPAIGN WHICH INCLUDES THE FOLLOWING SUPPORT:

TELEVISION ANNOUNCEMENTS PUBLIC ADDRESS ANNOUNCEMENTS Sponsor will receive one in-game promotional announcement In-arena promotion of the sponsor giveaway will include during each of the three games preceding the giveaway on one public address mention during each of the three home Comcast or WGN-TV’s Blackhawks broadcasts. games preceding the giveaway.

RADIO ANNOUNCEMENTS SCOREBOARD ANNOUNCEMENTS Sponsor will receive one live promotional announcement Sponsor giveaway will be promoted on our video during each of the three games preceding the giveaway scoreboard once during each of the three home games on the Blackhawks WGN Radio network. prior to the giveaway.

INTERNET/PUBLICATIONS OUTDOOR MARQUEE SIGNS Sponsor’s giveaway will be highlighted in all Blackhawks Sponsor giveaway will be promoted on a rotating basis prior to digital media and publications, including: the giveaway on the United Center’s outdoor LED panels. • Blackhawks Magazine game program • Pocket schedules • chicagoblackhawks.com • Facebook and Twitter

BLACKHAWKS IN-ARENA & OUT-OF-ARENA PROMOTIONS // SPONSORSHIP OPPORTUNITIES 13 CONCOURSE DISPLAYS

Opportunity to capture data, showcase product or provide special offers during pregame and intermissions.

ON-ICE PROMOTIONS

A sponsor’s brand can be integrated into the lively and fun Blackhawks game intermissions.

INTERMISSION ENGAGEMENT

An intermission feature entertains fans before the players hit the ice and helps your company build brand relevance among an upscale, affluent audience.

14 BLACKHAWKS IN-ARENA & OUT-OF-ARENA PROMOTIONS // SPONSORSHIP OPPORTUNITIES THE CHICAGO BLACKHAWKS HAVE 15.8 MILLION FANS, #1 IN THE NHL AMONG U.S. FANS

Source: Repucom SponsorLink US, November 2015

SPONSORSHIP OPPORTUNITIES 15 VIRTUAL SIGNAGE

Cutting-edge technology allows your brand to stand out during all home game broadcasts on Comcast SportsNet Chicago or WGN-TV Channel 9. This fresh and original messaging can be changed on short notice. Chicago Blackhawks television ratings are up over 27 percent from the 2009-10 Stanley Cup season, providing incredible exposure for your brand through virtual signage.

AN AVERAGE OF 147,000 FANS PER GAME WATCHED CHICAGO BLACKHAWKS TELEVISION BROADCASTS IN THE 2015-16 REGULAR SEASON AS COMCAST SPORTSNET AND WGN TELEVISION AVERAGED A 4.2 HH COMBINED RATING.

IN AVERAGE HOME MARKET VIEWERSHIP AMONG U.S. NHL TEAMS & #1 IN COVERAGE OF ESPN’S SPORTSCENTER AMONG ALL NHL TEAMS Source: Repucom SponsorLink US, 2015-16 Season

16 VIRTUAL SIGNAGE // SPONSORSHIP OPPORTUNITIES BLACKHAWKS TV

Become a part of Emmy Award winning Blackhawks TV. In addition to the ability to produce commercials for your brand, Blackhawks TV also creates video content that is utilized with sponsor sweepstakes.

BLACKHAWKS TV // SPONSORSHIP OPPORTUNITIES 17 RADIO

All Blackhawks home and away games (82 total plus The Blackhawks can record and provide a Blackhawks playoffs) are broadcast on the Blackhawks’ flagship radio personality to produce your commercials. radio station, WGN AM-720. Expand trade area by complementing an in-arena Blackhawks play-by-play creates a positive foreground sponsorship with a Blackhawks radio sponsorship environment to ensure top-of-mind awareness for your on WGN’s 50,000-watt signal. products or services. Chicago Blackhawks radio reaches an average An ongoing campaign for the entire season will cume audience of 1.86 million fans 18+ according translate into stronger recall. to The Media Audit.

18 RADIO // SPONSORSHIP OPPORTUNITIES PRINT

BLACKHAWKS MAGAZINE PROGRAM AD

Full-page, four-color advertisement promoting your products and their association with the Blackhawks.

CONCOURSE BANNERS

Have your brand showcased larger than life through exposure on the Chicago Blackhawks concourse banners displayed as fans enter the United Center.

POCKET SCHEDULES

Be seen throughout the Chicagoland area on the back of Chicago Blackhawks pocket schedules.

PRINT // SPONSORSHIP OPPORTUNITIES 19 WEBSITE & MOBILE

Blackhawks fans from Chicago and around the world receive the most up-to-date news, stats and schedules 24 hours a day across the Blackhawks’ official digital platforms. Fans may also purchase tickets, enjoy special promotions and enjoy all-access Blackhawks TV video content.

EXCLUSIVE ADVERTISING OPPORTUNITIES ON THE HOMEPAGE AND INTERNAL WEBPAGES

OVER 1.4 MILLION UNIQUE VISITORS PER OVER 118 MILLION PAGE VIEWS IN 2015-16 OVER 1 MILLION VIDEO STARTS PER MONTH ACROSS ALL DIGITAL PLATFORMS. ACROSS ALL DIGITAL PLATFORMS. MONTH ACROSS ALL DIGITAL PLATFORMS.

ELECTRONIC NEWS

Weekly and gameday email newsletters allow sponsors to reach Blackhawks fans where they live and work. Place your branded message into our popular newsletters, alongside news, contests and other exciting content.

RED & WHITE EMAIL NEWSLETTER GAMEDAY EMAIL NEWSLETTER OVER 31,000 SUBSCRIBERS OVER 22,000 SUBSCRIBERS

20 WEBSITE & MOBILE // SPONSORSHIP OPPORTUNITIES SOCIAL MEDIA

Social media provides sponsors the opportunity to reach fans faster, at a higher frequency and in higher numbers than ever before. 50% 57% 47% 60% 48% 59%

OF CHICAGOLAND SOCIAL MEDIA USERS ARE BLACKHAWKS FANS Source: Scarborough Release 1 2016 (Base Accessed Internet Past 30 days in Chicago DMA)

SOCIAL MEDIA INTEGRATION

Reaching fans through social media (complemented by website and in-arena elements) to promote a sweepstakes or launch a new initiative gives a sponsor consistent and multifaceted exposure to Blackhawks fans.

3,000,000 FOLLOWERS 1,600,000 FOLLOWERS 1,000,000 FOLLOWERS

OVER 41 MILLION INTERACTIONS ACROSS TWITTER, FACEBOOK, INSTAGRAM AND SNAPCHAT DURING 2015-16 SEASON

SOCIAL MEDIA // SPONSORSHIP OPPORTUNITIES 21 CHICAGO BLACKHAWKS SPECIAL EVENTS

BLACKHAWKS CONVENTION

HELP CELEBRATE THE RICH HISTORY AND TRADITION OF ONE OF THE NHL FRANCHISES BY BECOMING A SPONSOR OF THE BLACKHAWKS CONVENTION. THE CONVENTION PROVIDES AN ENVIRONMENT FOR YOUR PRODUCTS OR SERVICES TO CREATE A DIALOGUE WITH CONSUMERS AS THEY ROAM THE CONVENTION FLOOR AND MEET BLACKHAWKS LEGENDS AND CURRENT SUPERSTARS.

22 CHICAGO BLACKHAWKS SPECIAL EVENTS // SPONSORSHIP OPPORTUNITIES CHICAGO BLACKHAWKS SPECIAL EVENTS // SPONSORSHIP OPPORTUNITIES 23 TRAINING CAMP FESTIVAL

Kick off the season in style by becoming a sponsor of the sold-out Blackhawks Training Camp Festival held each September. F E S TI V A L Your brand will be showcased in front of thousands of die-hard fans as they watch Chicago Blackhawks players vie for a spot on the team.

24 CHICAGO BLACKHAWKS SPECIAL EVENTS // SPONSORSHIP OPPORTUNITIES ILLINOIS HIGH SCHOOL HOCKEY CHAMPIONSHIPS

Support youth hockey in the community while reaching youth and families at the Illinois High School Hockey Championships, held at the United Center.

CHICAGO BLACKHAWKS SPECIAL EVENTS // SPONSORSHIP OPPORTUNITIES 25 RAISING MONEY & AWARENESS THROUGH CHARITABLE EVENTS DONATIONS BASED ON HOCKEY ACHIEVEMENTS

DONATIONS TIED TO RETAIL PROMOTIONS

Aligning with Chicago Blackhawks Charities offers corporate sponsors the valuable opportunity to associate their brand with a top-flight charitable organization while helping to improve lives in the community.

CHICAGO BLACKHAWKS CHARITIES

TAP INTO THE LOYALTY AND PASSION OF THE BLACKHAWKS FAN BASE AND ASSOCIATE YOUR BUSINESS WITH AN ON- OR OFF-ICE BLACKHAWKS COMMUNITY INITIATIVE.

26 CHICAGO BLACKHAWKS CHARITIES // SPONSORSHIP OPPORTUNITIES TOTAL ILLINOIS HOCKEY PARTICIPATION

32K

30K

28K

26K

TOTAL PARTICIPANTS TOTAL 24K

22K

08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16

YEARS

YOUTH HOCKEY PROGRAMS

CHICAGO BLACKHAWKS YOUTH HOCKEY INITIATIVES TEACH THE MOST EFFECTIVE SKILL DEVELOPMENT TECHNIQUES AVAILABLE TO YOUNG PLAYERS TODAY.

YOUTH HOCKEY PROGRAMS // SPONSORSHIP OPPORTUNITIES 27 RETAIL PROMOTIONS & ON-PREMISE ACTIVATION

RETAIL PROMOTIONS

The Blackhawks offer a wide variety of customized retail promotions that focus on increasing store traffic and incremental product sales, and producing measurable results. Leverage player appearances, team merchandise, road trips or a VIP experience as incentives for your consumers.

28 RETAIL PROMOTIONS & ON-PREMISE ACTIVATION // SPONSORSHIP OPPORTUNITIES LOGO RIGHTS

Co-brand with the Blackhawks logo and marks to help build brand awareness, differentiate from the competition and reinforce your association with one of the most popular teams in sports.

RETAIL PROMOTIONS & ON-PREMISE ACTIVATION // SPONSORSHIP OPPORTUNITIES 29 RETAIL PROMOTION OPPORTUNITIES

IN-GAME PROMOTION CARDS

Help drive retail traffic and increase select product sales.

STANDING OUT IN A CROWDED CONSUMER AREA PLAYER APPEARANCES

Use branded shelf talkers to create product differentiation A Blackhawks player appearance can help kick off a sweepstakes promotion or and engage consumers in a cluttered retail environment. give a sponsor’s products or services exposure to Blackhawks fans.

ACTIVATION AT RETAIL LOCATIONS

Leverage logo rights to build attention-getting campaigns to generate leads and awareness of your products and services.

30 RETAIL PROMOTION OPPORTUNITIES // SPONSORSHIP OPPORTUNITIES HOSPITALITY

The Blackhawks offer first-class hospitality at the United Center’s clubs and banquet facilities, each with a different feel and ideally suited for many types of events.

GAMEDAY RENTAL SUITES

Our 20-, 40- or 80-person gameday rental suites provide exquisite panoramic views of the United Center and can be rented on a per-event basis. The all-inclusive packages provide memorable, turn-key and easy corporate entertaining.

BANQUET PARTIES

A perfect venue for an all-inclusive, pregame reception for up to 100 guests. The Blackhawks can provide a former player or a Blackhawks ambassador for autographs and photos.

KETEL ONE CLUB & CLUB

Provide a memorable dining experience for your key customers and prospects at the United Center. Exceptional food and service simplifies your pregame dining needs.

HOSPITALITY // SPONSORSHIP OPPORTUNITIES 31 CHICAGO BLACKHAWKS EXPERIENCES

SPONSOR VIP SKATES

Provide your clients (or your clients’ children) with a once-in-a-lifetime experience skating on the United Center ice as part of a private practice prior to a Blackhawks game or on a non-gameday. Receive expert coaching by a Blackhawks coach or a member of the Blackhawk Alumni Association.

32 CHICAGO BLACKHAWKS EXPERIENCES // SPONSORSHIP OPPORTUNITIES SEASON & GROUP TICKETS

Season tickets provide a great entertainment vehicle for catering to key clients and employees. Preferred seating locations are available for corporate sponsors. A group ticket package allows you to bring your employees or key clients to select Blackhawks games without having to commit to the full season.

VIP EXPERIENCES

Receive VIP credentials and meet with the head coach to discuss the game minutes before faceoff, sit in the exclusive seats between the player benches, or watch the Chicago Blackhawks warm up from their bench.

CHICAGO BLACKHAWKS EXPERIENCES // SPONSORSHIP OPPORTUNITIES 33

WHILE YOUR GUESTS ENJOY ATTENDING THE EXCITING PLAYOFF GAMES, YOUR BRAND  WILL RECEIVE WEBSITE, IN-ARENA, TELEVISION AND RADIO EXPOSURE AS THE CHICAGO BLACKHAWKS PURSUE THE COVETED STANLEY CUP.

34 STANLEY CUP PLAYOFFS // SPONSORSHIP OPPORTUNITIES RALLY TOWELS

Chicago Blackhawks fans use their playoff rally towels to cheer on the team at games and then display their souvenirs at home or work.

SCOREBOARD EXPOSURE

Reach a passionate and spirited playoff audience during an intermission through branding or showcasing one of your commercials.

PLAYOFF SWEEPSTAKES

Reach fans through the Chicago Blackhawks home page or in person at the playoff games to promote your brand, special offers or a playoff sweepstakes.

STANLEY CUP PLAYOFFS // SPONSORSHIP OPPORTUNITIES 35 36 STANLEY CUP PLAYOFFS // SPONSORSHIP OPPORTUNITIES PLAYOFF ON-ICE PROJECTION

Be a part of the fanfare during the captivating playoffs with your brand showcased in lights on the ice during the remarkable introduction to the game.

BEARD-A-THON

Align your organization with the hockey playoff tradition that not only supports the team but also raises money for Chicago Blackhawks Charities.

STANLEY CUP PLAYOFFS // SPONSORSHIP OPPORTUNITIES 37 38 UNITED CENTER ADVERTISING // SPONSORSHIP OPPORTUNITIES UNITED CENTER ADVERTISING

THE UNITED CENTER IS ONE OF THE PREMIER SPORTS AND ENTERTAINMENT FACILITIES IN THE COUNTRY, AND HOSTS A WIDE RANGE OF EVENTS THAT TARGET EVERY DEMOGRAPHIC. PUT YOUR COMPANY NAME IN LIGHTS AND EXPOSE YOUR BRAND TO OVER 2.6 MILLION VISITORS EACH YEAR.

UNITED CENTER ADVERTISING // SPONSORSHIP OPPORTUNITIES 39 MIDDLE LEVEL LED

Eye catching 360-degree LED branding reaches fans during Chicago Blackhawks and Chicago Bulls games.

“ALL-WORLD” LED MESSAGING

“All-World” advertising synchronizes the upper, middle and lower LED boards and the upper and lower LED scoreboard rings to ensure maximum impact with fans.

40 UNITED CENTER ADVERTISING // SPONSORSHIP OPPORTUNITIES CONCOURSE SIGNAGE EXTERIOR RIBBON DISPLAYS

Concourse signs are backlit and displayed during each event held at the United Center. Promote your products or services through brilliant LED (video or static) exposure to United Center attendees as well as those traveling past one of the largest indoor arenas in North America.

OUTDOOR MARQUEE SIGNAGE

The two United Center marquee signs welcome fans to the United Center 24 hours a day, 365 days a year.

EXTERIOR WINDOW DISPLAYS

Your lustrous LED (video or static) branding will be intertwined with the façade of the vast United Center on a rotating basis, reaching consumers day and night.

UNITED CENTER ADVERTISING // SPONSORSHIP OPPORTUNITIES 41 To become a member of the Chicago Chicago Blackhawk Hockey Team, Inc. Blackhawks Corporate Sponsorships 1901 W. Madison Street family, please call 312-455-7000 CHICAGOBLACKHAWKS.COM Chicago, IL 60612