A Starry Night
News Release For Immediate Release A Starry Night 星光依旧灿烂 goes international and multiplatform in Singapore and China Catch the first subway drama in the trains, online, cable television, mobile downloads and outdoor digital screens Singapore, 24 July 2009 – Coming to a train or a train station near you, on cable television, the internet, bus shelter displays, outdoor digital screens and through mobile downloads is the first subway drama – A Starry Night 星光依旧灿烂 – which will broadcast simultaneously across nine cities in Singapore and China (Beijing, Chongqing, Guangzhou, Hong Kong, Nanjing, Shanghai, Shenzhen and Tianjin) from 27 July to 2 October 2009. Reaching out to audiences across an array of media platforms, the Mandarin 50-parter is a collaboration between the Media Development Authority of Singapore (MDA), Singapore media company Ufinity, and Chinese company Prime Time Entertainment. The series is supported by media platform owners SMRT Media, StarHub, The Straits Times RazorTV and At-Life Pte Ltd in Singapore; and Digital Media Group (DMG), Page 1 of 14 Youku.com and Sina.com in China; and produced by Singapore’s Threesixzero Productions. Singapore commuters will be able to enjoy the drama on more than 250 television displays in the train stations along the North-South, East-West and Circle lines. Following each daily broadcast of the two-and-a-half minute episodes in the train stations, the drama will be available on the internet (www.razortv.com.sg); cable TV (E City, StarHub Channel 56), mobile (StarHub Mobile Gee! portal), and 300 At-Life outdoor digital screens (located in QB House, McDonald’s, Delifrance Bistros and elevators in prime Central Business District buildings).
[Show full text]