SPORTS & ENTERTAINMENT MARKETING PROJECT & MIDTERM EXAM

Study a professional league

Your task: You are serving as a PR firm for a major professional league. You have been enlisted to help increase attendance across the league. You will conduct research on the background of the league and then create a promotional plan to raise attendance for the teams in your league. The promotional plan should include publicity events, press conferences, advertisements, and sales promotions. Your research and promotional plan will be presented via Power Point on your exam day.

For your midterm exam, you are going to conduct an oral presentation for the class, which will be a minimum of two minutes and no longer than four minutes. You will be required to use notes during the presentation.

The PowerPoint grading procedure is as follows:

______/5pts Welcome slide (League name and your name) ______/5pts League slide(s) –logo, commissioner/leader, and league headquarters location ______/5pts History of the league (minimum of 2 slides) ______/10pts Teams, locations, average attendance (of the league) ______/5pts Target Market of League (demographics, geographics, psychographics) ______/5pts Current Promotions (include pics) ______/40pts Promotional Plan (press release, plan press conference to announce plan, 5 sales promotion ideas, 1 TV ad, and one print ad.) ______/10pts Suggestions on how to better market the league (minimum of 5) ______/5pts Sources Cited (website, interviews, textbooks, etc.) ______/10pts Minimum of 10 slides

______/100 points TOTAL

The Mid-term Exam presentation grading procedure is as follows:

Eye contact with audience, loud, clear voice _____/20 pts “Handout” Printout turned in _____/20pts Knowledgeable of material presented _____/20pts Provided detailed information _____/20pts Presentation was professional, informative, appropriate _____/20pts

TOTAL _____/100 points TOTAL

Leagues

Baseball American Football Lacrosse

Major Major Major Major League Lacrosse Nippon Professional League Australian Rules Football Indoor Lacrosse AAA Australian Football League International League Mexican League Arena Football Pacific Coast League Major Women's AA Arena Football League Eastern League Southern League Canadian Football Soccer Texas League Major Major Advanced A Canadian Football League California League Carolina League Basketball Minor Florida State League NASL Major USL Pro A National Basketball Association Midwest League International South Atlantic League Women's EPL Women's National Basketball La Liga Affiliated Off-Season Association Serie A Arizona Fall League International Women's Independent Euroleague Women's Professional Soccer American Association Ice Hockey Wrestling/MMA WWE Major UFC

AAA American Hockey League

AA Central Hockey League ECHL