ISSUE 3 - SEPT 2015 PROMOTING SPORTS TRAINING Taking Sports in India to a next level PG 08 ADDREssING SOCIAL INEQUALITIES The Good Business PG 20 1 2 // VIVECHANA // EDITOR’S NOTE Associate Editor Chandra Shekhar Jha STRENGTHENING PARTNERSHIPS CONTENTS Janam Se Janani Tak 4 A Program or a Philosophy Mukund Gorakshkar Improving Living Executive Officer, JSW Foundation 6 Conditions Mission for Vision Friends, Promoting Sports Training 8 Taking Sports in India to a As we move towards building multi-faceted, creative alliances in our next level quest of finding shared solutions to various social developmental challenges, we acknowledge the need to strengthen these alliances Promoting Social 12 in parallel. It is our firm belief that partnerships grow and thrive when Development there is an environment of trust and free space to experiment. An Education initiative which gave motive to We respect our 65 departmental and civil society partners in guiding young lives us to further align ourselves with the needs of our communities. To design and sustain genuine partnerships, we are creating a platform Promoting Social 14 Development to draw on their experiences and further strengthen our protocols in Light of Knowledge participatory planning and development. In this process, we feel the need to weigh our choices of whether Promoting Social we should assume the character of a good civil society institution 16 Development or remain content with surpassing development index for sectors of Jindal Vidya Mandir our intervention, given that we operate in a CSR framework. Another related point that needs to be pondered upon is the geography of our Improving Living interventions as the act persuades us to work in the neighbourhood 18 Conditions of our operations, while there are regions beyond our geography that Collaboration for require critical interventions. Foundation of Well-Being The challenge lies in strengthening partnerships that will assess, Addressing Social intervene and evaluate the relevance of such outreach. 20 Inequalities The Good Business LEAP 21 Pillars of Safe Motherhood Cover Picture - Avtar Singh and Vishal Ruhil (JUDO) 3 SEPT 2015 A PROGRAM OR A PHilosopHY? n a recent conference, one of our colleagues was overheard saying that maternal health Iproblems were rare in their DIZ, therefore the opportunity to implement the Janam se Janani Tak (JSJT) program did not exist for them. This got me thinking how JSJT is being Dr. Srinivas Kedar perceived across all our CSR teams- is it being Chief CSR, JSW Foundation perceived as just another project/program for women and child rather than a philosophy that clear target population and have developed guides the CSR policy at JSW. Needless to say, sharp interventions for each of those target the perception of JSJT is imperative for all populations. Our logo depicts a woman and a practitioners and allies of CSR at JSW. child, and has 6 colours each of which depicts a separate phase of life where JSW CSR When I got an offer to work for CSR at JSW undertakes specific interventions. Vijayanagar in 2013, it was quite a moving proposition drawing me back to my old Across each of our locations, a number of these district of Ballari, where I reported as deputy interventions are being practiced addressing commissioner way back in 1993. Though the various target groups. Yet very often our enticing, I wanted to ensure that working interventions have taken the form of reactive, here would be gratifying and that I would be one of engagements that seem sporadic as contributing significantly to the society at large. opposed to well thought out comprehensive The team under Dr Palled was highly motivated interventions. The framework allows us to and I could see wonderful programmes being communicate confidently, that across our implemented and impacting the socio-economic locations a fixed set of opportunities are being scenario in the neighbouring villages. I saw provided for particular target groups. It helps these purposeful programmes as beautiful us state with certainty that when JSW interacts flowers, but strewn around. I wondered how with the aforementioned target groups, we are they would look if they were all arranged and able to transform a community in measurable more so, if there was a theme behind such ways (Impact). It gives us the freedom to an arrangement. As I looked deeper, I found choose target groups (and not work across the the latent, vaulted theme of ‘Janam se Janani life cycle) and yet does meaningful work that Tak, JSW Apke Saath’, a genuine concern for can create impact. The framework helps us to the women and children- the most vulnerable move from intermittent to planned, from mere sections in the remote area and a long term budget spending to actually impacting lives. commitment through a life-cycle approach. At the same time as our CSR is maturing, our management is interested in communicating Janam se Janani Tak translates into “From birth the impact of our work. Significant impact can to the time you give birth, JSW is with you.” As be achieved only if we focus on missions and act implied by the title, the philosophy includes on comprehensive programs. This approach the child and the new mother and includes all together with a defined Direct Influence Zone the age groups that come in between. It is a (DIZ) has the potential to demonstrate JSW’s life-cycle approach, where we have identified commitment to social development. 4 // VIVECHANA // If we take a closer look at the philosophy, the following programs get included: PREGNANT WOMEN AND NEW BORN INFANTS CHILDREN 1) Reduction in incidences of water and vector 1) Ensure 100% institutional delivery borne diseases including diarrhea 2) All pregnant women are registered and 2) Reduction in malnutrition among children receive 100 IFA, 2 TT and have at least 4 ANCs 3) Reduction in infant mortality rate 3) Reduction in Low Birth Weight babies 4) Ensure 100% immunization of infants PRE SCHOOL CHILDREN SCHOOL CHILDREN 1) Increase in enrolment in Angamwadi 1) 100% vision screening and corrections Centres (AWCs) 2) Zero drop out between 6 to 14 years 2) Increase in Retention in AWCs 3) To Ensure that no school child reads under 3) Improvement in student attendance at AWCs kerosene lamp at home 4) Increase in student participation and 4) 25% increase in quality of learning when interaction compared to district average 5) Increase in pedagogical activities at the AWC 5) Increase in enrollment to higher primary schooling EMPLOYABLE WOMEN ADOLESCENTS 1) Increase in the number of SHG groups 1) Reduction in Anaemia cases to zero 2) Increase in the earning of women ( part of 2) Increase in percentage of vocationally trained the groups) adolescents 3) Increase in the financial literacy of the women 3) Increase in awareness on health and hygiene 4) Increase in the number of women holding 4) Increase in gender awareness bank accounts 5) Increase in the number of women earning 6) Increase in the number of women trained in skills 7) Increase in the number of toilets and the usage 5 SEPT 2015 IMPROVING LIVING CONDITIONS MISSION FOR VISION aking eye care accessible to the At Salem, we started conducting eye camps in population in our plant’s’ vicinity is government schools in two Gram Panchayats Mone of our CSR initiatives. Moreover, close to our plant in 2012. Initial eye it is critical that every child is covered through screenings suggested that around 12% of the specialized eye screening and given right children are suffering from vision problems, treatment to arrest any further worsening of primarily due to two reasons, 1) Vitamin A sight loss, in applicable cases. Our program deficiency and 2) Refractive errors. We came ‘Mission for Vision’ at Salem is looking at eye to know that treating vision problems by giving care holistically and is committed to tackle every spectacles is only one part of the solution. We preventable and curable case related to eye care. realized that there is a clear need to develop Ms. Sathiyabama Baskaran, Manager- CSR, a comprehensive program to address the root throws light on the context of the program. cause of the issue. Hence we designed the ‘Mission for Vision’. “As per the document published by World Health Organization, Vitamin ‘A’ Deficiency (VAD) The program has four main components: remains a significant a cause of preventable 1. Dietician counselling, charts on display childhood blindness. VAD is a major public and pamphlets for periodic distribution in health problem in the developing world. India schools for children, on importance of diet contributes to 85% of the cases in South East relevant for good eye sight; Asia. Globally around 19 million children under 2. Encouraging consumption of fresh the age of 15 are visually impaired and of these vegetables 12 million children are visually impaired due to 3. Creation of ‘Nutrition Gardens’ near refractive errors, a condition that could be easily households to grow fresh vegetables; diagnosed and corrected. 4. Eye screening and provision of free spectacles 6 // VIVECHANA // The program is covering 82 government Mrs. M. Banupriya, Schools and has outreach to more than 10000 House Wife Children. More than 1000 children have been “We are growing our own given free vision correction spectacles. We vegetables organically for have given seeds of vegetables like Ladyfinger, our children so that they get Radish, Brinjal, Chilli, Spinach etc. for 150 more nutrition which will help such nutrigardens in Pottaneri and M. Kalipatti them grow stronger and give Panchayat villages.” them a better eyesight. I am encouraging my daughter to eat Mrs. M. Mary Rubina Prema, green vegetables from our nutri Headmistress of Government Higher Secondary garden. I thank JSW for coming School, Mathanaickenpatti forward and starting such an “The Eye screening camps are initiative.” very useful to rural students.