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Motorcycles in China

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INDUSTRY MARKET RESEARCH FOR BUSINESS LEADERS, STRATEGISTS, DECISION MAKERS NEW Industry forecasts for 2014 & 2019 Industry Studies ■ Custom Research ■ Focus Reports Motorcycles in China Study # 2658 September 2010 $5300 Demand in China to grow 7.6% yearly through 2014 Gas Motorcycle Demand in China 51% (38 million units, 2009) Demand for motorcycles in China will rise 7.6 percent annually to 54.9 million units in 2014. Electric motorcycles are expected to surpass gas motorcycles to become the most important motorcycle type sold in China. These comparatively new products will account for over three- fourths of all new motorcycle demand in Electric 2014. Gas-powered internal combustion 49% engine (ICE) motorcycles will also record solid growth through 2014, helping to strengthen China’s position as far and away the world’s largest motorcycle market. Electric motorcycles to register fastest growth Rural regions best market However, their dominance of the ICE The market for electric motorcycles in for gas (ICE) motorcycles market has been undermined in recent China is expected to grow 11.0 percent years due to the diversification of per annum through 2014 to 31.6 million Sales of traditional gas motorcycles will motorcycle offerings in China. Going units. Demand for these newer products increase 3.9 percent annually to 23.3 forward, trikes and sidecars will see will continue to expand at a rapid pace million units in 2014. Advances will be demand expand at the fastest rates of any through the forecast period, as increasing driven by increasing economic activity ICE motorcycle model types. numbers of urban dwellers turn to electric and rising personal income levels in the motorcycles for their transportation country’s rural and semi-rural regions, Study coverage needs. Improving vehicle durability and which are and will remain the most Details on these and other key findings battery power and longevity have allowed important market for these vehicles. are contained in a 259-page Freedonia electric motorcycles to meet an important Government rebates for purchases of ICE industry study, Motorcycles in China, need among urbanites seeking to upgrade motorcycles by rural residents as part of available for $5300. It presents historical from pedal bicycles but unable to afford the “Automobiles and Motorcycles to the demand data (1999, 2004, 2009) as well automobiles. Aided by central govern- Countryside” program will also stimulate as forecasts for 2014 and 2019 by type, ment subsidies, greater sales of electric new demand. However, restrictions and market and region of China. The study motorcycles in rural settings will also even outright bans on ICE motorcycles in also considers key market environment offer new opportunities. Gains for electric many Chinese cities will prevent sales factors, discusses competitive strategies, scooters and three-wheeled trikes will lag from expanding at a faster pace. Cruisers evaluates company market share data and those for electric mopeds and bicycles are the most popular model type among profiles 40 competitors in the Chinese due to new regulatory standards favoring Chinese consumers, representing 43 industry. lighter vehicles, mainly electric mopeds. percent of gas motorcycle sales in 2009. Copyright 2010 The Freedonia Group, Inc. For complete details on any study visit www.freedoniagroup.com CONTENTS/TABLES/CHARTS INDUSTRY STUDY WITH FORECASTS FOR 2014 & 2019 historical data (1999, 2004, 2009) plus forecasts for 2014 and 2019 Motorcycles in China Introduction 4 Recreational & Sport Motorcycle Demand in China 64 Regional Demand for Motorcycles ..................................141 5 Motorcycle Demand in Other Markets in China .......66 Central-North ..............................................................144 EXecUTIVE SUmmARY 6 Motorcycle Pricing Patterns in China .......................68 Overview ................................................................144 1 Summary Table ..........................................................3 7 Motorcycle Demand in China by Engine Type .........73 Motorcycle Demand ...............................................146 Cht Motorcycle Demand in China Northeast ....................................................................148 MARKET ENVirOnmenT by Engine Type, 1999-2019 ................................73 Overview ................................................................148 General ................................................................................4 8 Chinese Motorcycle Foreign Trade ..........................80 Motorcycle Demand ...............................................151 Economic Overview .............................................................6 9 World Motorcycle Demand ......................................87 Central-East ................................................................153 Recent Economic Performance ......................................7 Cht World Motorcycle Demand by Region, 2009 ...........88 Overview ................................................................153 Economic Outlook ..........................................................9 Motorcycle Demand ...............................................154 Demographic Overview .....................................................13 GAS MOTORCYCLES Central-South .............................................................157 Population .....................................................................13 General ..............................................................................89 Overview ................................................................157 Urbanization .................................................................15 Gas Motorcycle Models .....................................................92 Motorcycle Demand ...............................................159 Households ...................................................................16 Cruisers ........................................................................94 Southwest ...................................................................162 Currency Exchange Rates .................................................17 Scooters .......................................................................95 Overview ................................................................162 Consumer Income & Expenditure Trends ..........................21 Underbones ..................................................................96 Motorcycle Demand ...............................................163 Light Vehicle Market Trends ..............................................24 Trikes & Sidecars ..........................................................97 Northwest ...................................................................166 Light Vehicle Supply & Demand ...................................26 Gas Motorcycle Engine Displacements .............................99 Overview ................................................................166 Light Vehicle Park .........................................................28 Light Motorcycles ........................................................101 Motorcycle Demand ...............................................168 Low-Speed Vehicle Market Trends ....................................29 Medium Motorcycles ...................................................103 LIST OF TABLES & CHARTS: Low-Speed Vehicle Overview .......................................30 Heavy Motorcycles .....................................................107 1 Population of China by Region ..............................139 Low-Speed Vehicle Supply & Demand .........................32 LIST OF TABLES & CHARTS: 2 Gross Domestic Product of China by Region ........141 Public Vehicle Transportation Systems .............................34 1 Gas Motorcycle Demand in China ...........................92 3 Motorcycle Demand in China by Region ...............143 Policy & Regulatory Factors ..............................................36 2 Gas Motorcycle Demand in China by Model ...........93 Cht Motorcycle Demand in China by Region, 2009 .....144 Industrial Policy ............................................................36 Cht Gas Motorcycle Demand in China by Model, 2009 .93 Cht Central-North Region of China ..............................146 The Five-Year Plan ..................................................37 3 Gas Motorcycle Demand in China 4 Central-North Region of China: Other Industrial Policy..............................................39 by Displacement ...............................................100 Motorcycle Demand ..........................................148 Motorcycle Emissions Standards .................................42 Cht Gas Motorcycle Demand in China Cht Northeast Region of China ....................................150 Gas Motorcycle Bans ...................................................44 by Displacement, 2009 .....................................101 5 Northeast Region of China: Motorcycle Demand .152 Regulations for Electric Motorcycles ............................46 4 Light Motorcycle Demand in China ........................103 Cht Central-East Region of China ................................154 Motorcycle Safety .........................................................48 5 Medium Motorcycle Demand in China ...................107 6 Central-East Region of China: Counterfeiting ...............................................................49 6 Heavy Motorcycle Demand in China .....................110 Motorcycle Demand
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