Tvn Comes Top in Spring Tv Line-Ups in Poland
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PRESS RELEASE TVN S.A. 166 Wiertnicza Str. 02-952 Warsaw, Poland Tel. +48 22 856 60 60 Fax. +48 22 856 66 66 www.tvn.pl www.prasa.tvn.pl www.investor.tvn.pl TVN COMES TOP IN SPRING TV LINE-UPS IN POLAND Warsaw, Poland – April 2 nd , 2105 TVN was the most watched TV channel in Poland in the first month of its spring schedule across all key target groups; i.e. in the commercial group of 16 – 49 year old viewers, including the most desirable demographic group for advertisers - those based in large cities. TVN came ahead of its competitors both in terms of all-day audience share and primetime figures. During primetime (6 p.m. to 11 p.m.) TVN’s share in the commercial target group (A16-49) totaled 15.8% and the channel proved unrivaled in terms of all-day audience share (14.1%). Also city-based audience (A16-49, cities with a 100k+ population) most often chose TVN, representing an 18.5% audience share in primetime and 16.3% on an all-day basis. TVN attained the greatest advantage over the competitors in the commercial target group of city- based viewers with high income. Its March share in this group totaled 19.2% during primetime and 16.9% in terms of the all-day audience and in both cases went up in relation to March last year, when it was 18.2% and 15.8% respectively. Photo s by TVN / Adam Pluciński / MOVE Photo by TVN/Iza Grzybowska/VOYK Edward Miszczak, Management Board Member in charge of TVN Group Programming said: ‘The successful relaunch of ‘You Can Dance’ or ‘Mamy Ci ę!’ is a clear signal that viewers indeed stick to their favorite shows. Longing for more, they come back to us for the best entertainment, knowing it Press release TVN S.A. is made with passion. This spring our proven formats have been supplemented with new productions. ‘Mali Giganci” has made it to the top of this season’s ranking of TVN’s most-watched light entertainment shows.’ TVN’s audience shares against key competitors in respective target groups in March 2015: TVN’s key target group (16-49, cities 100,000+, high income) audience share in March: All day Prime Time ( 18:00 -23:00 ) 2015 2014 2015 2014 TVN 16.9% 15.8% 19.2% 18.2% Polsat 10.1% 10.1% 12.4% 12.5% TVP1 9.5% 11.3% 11.1% 14.9% TVP2 7.3% 7.6% 9.0% 9.2% Source: Nielsen Audience Measurement TVN’s key target group (16-49, cities 100,000+) audience share in March: All day Prime Time ( 18:00 -23:00 ) 2015 2014 2015 2014 TVN 16.3% 16.1% 18.5% 19.7% Polsat 12.5% 12.0% 13.9% 14.6% TVP1 8.6% 9.3% 9.8% 11.1% TVP2 7.7% 7.2% 9.6% 9.3% Source: Nielsen Audience Measurement Basic commercial target group (16-49) audience share in March: All day Prime Time ( 18:00 -23:00 ) 2015 2014 2015 2014 TVN 14.1% 14.4% 15.8% 17.0% Polsat 13.7% 14.0% 15.4% 16.5% TVP1 8.9% 9.7% 10.5% 11.6% TVP2 8.3% 8.4% 10.6% 11.3% Source: Nielsen Audience Measurement Nationwide audience share in March: All day Prime Time ( 18:00 -23:00 ) 2015 2014 2015 2014 TVN 11.9% 12.7% 14.4% 15.8% Polsat 12.3% 12.4% 13.3% 14.2% TVP1 13.0% 13.4% 14.5% 15.0% TVP2 9.2% 9.7% 12.7% 13.4% Source: Nielsen Audience Measurement 2 / 7 Mali giganci’ (‘Little Giants’) is a brand new TVN talent show, hosted by popular journalist Filip Chajzer, where young contestants showcase their vocal, dance and entertainment abilities. With singer Agnieszka Chyli ńska, actress Katarzyna Bujakiewicz and showman Kuba Wojewódzki as judges, it was TVN’s most watched light entertainment show this spring with an average audience of 3.6 million viewers and an audience share of up to 24.6% in the commercial target group (16-49) in March. ‘Mali giganci’ took number one position in its time slot both in the 4+ and 16-49 category. The second most watched entertainment show in TVN’s offer this spring is ‘Mamy Ci ę!’ . The Polish version of the Canadian television hit ‘Surprise, Surprise’, where personalities from the world of movies, media, politics and show business become unwittingly involved in funny, bizarre or at times absurd situations, has been relaunched by TVN in a new, revamped formula and a new host duet: Marcin Prokop and Szymon Hołownia. The show was watched by as many as 3.2 million viewers, resulting in TVN’s maximum audience share at 21.2% in the commercial target group of 16 – 49 year olds. An iconic show for dance lovers ‘You Can Dance – Po Prostu Ta ńcz!’ (‘So You Think You Can Dance’) is back on air in March. The dance competition show, with the cash prize of 100 thousand zloty and a training course in a prestigious dance academy, is again hosted by Patricia Kazadi with finalists selected by the popular panel composed of Agustin Egurrola, Kinga Rusin and Michał Piróg. March episodes featuring castings run in five Polish cities were on average watched by nearly 2 million viewers. The maximum audience share in the commercial target group (16-49) reached 20.2%. Another show airing on TVN this season is ‘Project Runway’ , the world’s most popular show for aspiring fashion designers. The show is hosted by a top model and a fashion icon collaborating with the world’s top labels, Anja Rubik. In March this year the rivalry between fourteen ambitious fashion designers was followed by up to 1.4 million people in Poland. ‘Piekielny hotel’ (‘Hotell Hell’), a show aired by TVN for the first time ever, achieved excellent viewership results. The series features Małgorzata Rozenek advising the owners of hotels and lodging establishments around Poland in an attempt to save their businesses from bankruptcy. One of the March episodes, airing Sundays at 6 p.m., attracted as many as 1.8 million viewers. Another new program on TVN, ‘Żony Hollywood’ (‘Hollywood Wives’), featuring success stories of female Poles who have lived in Los Angeles for years, had an audience of more than 1.2 million viewers. TVN took number one position in its time slot (Mondays at 10:30 p.m.) with a 16% audience share in commercial target group 16-49). 3 / 7 Also food – themed TVN shows, represented this season by ‘Kuchenne rewolucje’ (‘Kitchen nightmares’) and ‘Ugotowani’ (‘Come Dine with Us’), enjoy unremitting popularity. Magda Gessler’s ‘Kuchenne rewolucje’ won viewers’ hearts for good and attracts an excited and engaged audience each Thursday. Its average rating in March totaled 2.3 million viewers and TVN’s share at the time when the show was on air peaked at 22.3% (among 16-49 year olds). In the commercial target group, where its average share stood at 20.4%, none of the other programs shown during this time slot managed to dominate the market. ‘Ugotowani’ had an audience of up to 1.7 million viewers in March. Besides amateur rivalry the April episodes will feature special episodes in which journalist Piotr Najsztub, literary historian and critic Kazimiera Szczuka, musician Magda Steczkowska and fashion designer Jakub ‘Jacob’ Bartnik take on culinary challenges. TVN’s audience takes a huge interest in what awaits their favorite TV characters. This category is dominated by ‘Na Wspólnej’ (‘On Wspólna Street’) and ‘Szpital’ (‘Hospital’), both watched by as many as 2.9 million people. Anther TVN drama series ‘Prawo Agaty’ (‘True Law’) and ‘Ukryta prawda’ (‘Hidden Truth’) attracted up to 2 million viewers in March, while ‘Szkoła’ (‘High School’), a scripted docu series, came out on top in its individual time slot (Mondays to Fridays at 3 p.m.) with a share of 19.3% in the commercial target group. TVN’s extensive TV series portfolio was further expanded this spring by two entirely new comedy series aired Sunday evenings: ‘M ąż czy nie m ąż ’ (‘Not Quite a Husband) starring Magdalena Scheibal, and ‘Nie rób scen’ (‘Don’t Make a Fuss’) with Joanna Brodzik. The scripts of the former item are based on a Canadian ‘Un sur 2’ series. Its March episodes were watched by as many as 2.2 million viewers. The latter series, TVN’s own production based on an Israeli ‘Little Mom’ format and the winner of the prestigious Rose d’Or award for the best comedy series, had a peak audience of 1.9 million people. ‘Fakty TVN’ , the channel’s evening newscast, invariably enjoys extensive popularity. Its audience in March reached up to 4 million viewers. The newscast category was dominated by ‘Fakty TVN’ (aired on TVN’s FTA channel and two TVN news channels: TVN24 and TVN24 Biznes i Świat) in terms of average audience share both in total viewers (26.6%) and the commercial target group (26.3%), coming ahead of Polsat’s ‘Wydarzenia’ (aired on Polsat, Polsat News and Polsat News 2) with its respective shares at 18.3% and 21.1%, as well as ‘Wiadomo ści’ on TVP1 (25.3% and 18.2% respectively). In both target groups TVN dominated the time slot. Similarly, the weekend episodes of TVN’s morning show, ‘Dzie ń Dobry TVN’ took the lead in its time slot. It had an audience of up to 1.2 million viewers in March. 4 / 7 Other high-performing TVN spring formats included the investigative human interest ‘Uwaga!’ (up to 3.2 million viewers), as well as TVN’s flagship talk shows: ‘Rozmowy w toku’ (‘Talk in progress’) with up to 1.5 million viewers, and ‘Kuba Wojewódzki’ (up to 1.5 million viewers).