Event report

Bal National & Resto National

1 Part 1:

Attendance

2 Attendance : 37.200 visitors (2 events)

Total attendance 30.000

24.100 25.000

20.000

15.000 13.100

10.000

5.000

0 Bal National Resto National

This area has been screened from 7pm to 1.30pm on Friday 20 July and from 4pm to 10.30pm on Saturday 21 July. It includes the Place du Jeu de Balle, the rue Haute and the rue Blaes.

3 Attendance – visitors’ profile

Bal National: origin of the visitors Bal National: Belgian visitors- top 5

16.000 14.750 3.500 3.050 14.000 3.000 12.000 2.500 10.000 2.000 8.000 6.850 6.000 1.500 1.050 4.000 1.000 2.350 650 400 400 2.000 500 0 Brussels International 0 Flemish Walloon Hainaut East Brabant Brabant

Bal National: foreigners 800 700 700 600 500 400 300 250 200 200 150 150 100 100 100 100 0 FR ES DE IT NL PT CH UK

4 Attendance – visitors’ profile

Resto National: origin of the visitors Resto National: Belgian visitors- top 5 8.000 1.600 7.050 1.350 7.000 1.400

6.000 1.200

5.000 1.000 4.000 4.000 800 600 550 3.000 600 2.000 400 400 2.000 250 1.000 200

0 0 Brussels Belgium International Flemish Walloon Hainaut East Flanders Antwerp Brabant Brabant

Resto National: foreigners

500 450 450 400 350 300 250 200 200 150 150 150 150 150 100 100 100 50 0 FR DE IT NL ES UK PT CH

5 Event opening hours Attendance – visiting times

Bal National 10000 9000 8000 7000 6000 5000 4000 3000 2000 1000 0

International National Brussels

Resto National 7000 6000 5000 4000 3000 2000 1000 0

International National Brussels

6 Part 2:

Social networks

7 Impact on social networks

Impressions Reach Engagement Links clicks

Facebook 997.611 552.447 116.804 9.502

8 Part 3:

Media visibility

9 Presence of the event in the media

Published articles Valuation 58 738,143€

Publications languages Publication dates Media

4 23-07-18 2 7 22-07-18 1 21-07-18 12 22 20-07-18 15 32 19-07-18 8

18-07-18 2 51 17-07-18 1 16-07-18 FR NL DE 15-07-18 WEBSITE NEWSPAPER 14-07-18 6 13-07-18 11

0 2 4 6 8 10 12 14 16 Presence by source Brf.be 4 Www.rtbf.be 3 Www.hln.be 3 Www.bruzz.be 3 Www.vrt.be 2 Www.sudinfo.be 2 Www.nieuwsblad.be 2 Www.levif.be 2 Www.lavenir.net 2 Www.lalibre.be 2 Www.dhnet.be 2 Plus.lesoir.be 2 2 Www.vtm.be 1 Www.vivreici.be 1 Www.uitinvlaanderen.be 1 Www.standaard.be 1 Www.so-gentlemen.be 1 Www.showbizzsite.be 1 Www.metrotime.be (NL) 1 Www.lacapitale.be 1 Www.knack.be 1 Www.focusknack.be 1 Www.flair.be. 1 Www.femmes d'aujourd'hui.be 1 Www.eventail.be 1 Www.elle.be. 1 Www.brusselslife.be 1 Www.7sur7.be 1 Radio2.be 1 Parismatch.be 1 Maisonslash.be 1 1 Lafraiche.be 1 1 La Dernière Heure 1 Het Laatste Nieuws - ed. kempen 1 Het Laatste Nieuws 1 Centre.lanouvellegazette.be 1 Bx1.be 1 Published articles (overview)