The University of San Francisco USF Scholarship: a digital repository @ Gleeson Library | Geschke Center Sport Management College of Arts and Sciences 2016 Rebranding: The ffecE t of Team Name Changes on Club Revenue Nola Agha University of San Francisco,
[email protected] Michael M. Goldman University of San Francisco,
[email protected] Jess C. Dixon Follow this and additional works at: http://repository.usfca.edu/sm Part of the Sports Management Commons Recommended Citation Agha, N., Goldman, M., & Dixon, J. C. (2016). Rebranding: The effect of team name changes on club revenue, European Sport Management Quarterly, 16(5), 673-693. This Article is brought to you for free and open access by the College of Arts and Sciences at USF Scholarship: a digital repository @ Gleeson Library | Geschke Center. It has been accepted for inclusion in Sport Management by an authorized administrator of USF Scholarship: a digital repository @ Gleeson Library | Geschke Center. For more information, please contact
[email protected]. Running Head: REBRANDING: THE EFFECT ON CLUB REVENUE 1 Rebranding: The Effect of Team Name Changes on Club Revenue Corresponding Author Nola Agha University of San Francisco Sport Management Program 2130 Fulton St, KA 241 San Francisco, CA 94117 USA
[email protected] 1-415-422-6642 Michael M. Goldman University of San Francisco Sport Management Program 2130 Fulton St, KA 241 San Francisco, CA 94117 USA
[email protected] 1-415-422-5280 and Gordon Institute of Business Science University of Pretoria 26 Melville Road, Illovo, Sandton Johannesburg, 2196, South Africa 27-11-771-4000 Jess C. Dixon University of Windsor Department of Kinesiology 401 Sunset Ave.