TOURISM IN THE 21ST CENTURY MARITIME SILK ROAD: M A L A Y S I A

MOHD DAUD MOHD ARIF Ministry of Tourism and Culture, (MOTAC MALACCAInfographics PORT –DURINGNumbers ANCIENT SILK ROAD M e e t i n g p o i n t Ming Dynasty send his for traders and envoy headed by Ying travelers from Qin to Malacca as a East and West fishing Malacca headed to royal village visit to China in 1418 to Malacca raise concerns about Sultanate Siamese threat Visited by traders all over t h e w o r l d i n c l u d i n g C h i n a

1377 1400 1400 84 languages were spoken in M a l a c c a , w i t h M a l a y b e i n g t h e lingua franca

Responded in Oct Iskandar Shah laid 1419, by sending his down development of envoy to warn the trade port Strategically Siamese ruler l o c a t e d a t t h e confluence of t h e South China S e a , t h e I n d i a n O c e a n a n d S u n d a HISTORIC UNESCO WORLD HERITAGE CITIES OF THE STRAITS OF MALACCA M e l a k a G e o r g e T o w n

Source : CLIA (Cruise Lines International Association) GOVERNMENT INITIATIVES UNDER MARITIME (CRUISE)

Economic Transformation Programme (ETP) 2010 Tourism as one of the 12 National Key Economic Areas (NKEA) Tourism NKEA 2010 12 Entry Point Projects (EPP) across six themes “Family Fun” Theme 2010 EPP6 – Creation of Straits Riviera Playground Straits Riviera Playground 2011 Formulation of a Cruise & Ferry Integrated Seaport Infrastructure Blueprint Straits Riviera Tourism Lab 2012 Establishment of Straits Riviera Council – Malaysia Cruise Council (MCC) 2012 Malaysia Cruise Council - present Co-chaired by SG MOT & SG MOTAC Supported by Straits/Borneo Riviera Working Group & 8 Cruise Task Forces MARITIME INITIATIVE - C R U I S E I N M A L A Y S I A Cruise tourism has continued to grow in Malaysia over the past few years… 628 CRUISE DESTINATIONS JETI STAR 599 CRUISE, IN MALAYSIA 487 SWETTENHAM PIER PORT, 421 CRUISE TERMINAL, SABAH 435 PULAU REDANG, JETI LUMUT, TERENGGANU PORT, TAWAU SABAH

BOUSTEAD CRUISE BINTULU CENTRE, PULAU PORT, PORT TIOMAN, PAHANG MELAKA MARINA, MELAKA CITY PORT, SARAWAK 2014 2015 2016 2017* 2020 Number of international cruise call to Malaysia 114% 2014 2015 2016 2017 g r o w t h 352,322 534,821 682,063 924,885 pax pax pax pax Cruise Passengers Thomson Cruises & Malaysia Cruise Winter Programme TUI Group Management 2018/2019 Site Visit

Seatrade Cruise Global Malaysia – A Preferred Cruise Destination (Brochure 2nd Edition) M O V I N G F O R W A R D One-Belt New Venture for Malacca One-Road Initiative

Supported by Government Economic Transformation Plan

A National Project

Tourism Island Status T H A N K Y O U