AMITY COMMUNICATION REVIEW Volume-VII Issue No.1 (January-June 2020) Bi-annual, Double-Blind Refereed Journal of Amity School of Communication Noida ISSN: 2395-101X Copyright @2020 by the Amity School of Communication All rights reserved The views expressed in the articles are those expressed by the contributors and not by those of the Editorial Board of the Institute. The Editorial Board invites original, unpublished contributions in the form of research papers, articles, book reviews and case studies. No part of this publication may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature without prior permission. Application for permission for other use of copyright material including permission to reproduce extracts in other published works shall be made to the publishers. Full acknowledgement of author, publisher and source must be given. Published By: Amity school of Communication (Noida) J-1 Block, 3rd Floor, Amity University Campus, Sector – 125, NOIDA, Uttar Pradesh 201313, INDIA Tel: +91-120 4392307|e-mail:
[email protected]| www.amity.edu/asco Patrons in Chief Dr. Ashok K Chauhan Founder President Amity Education Group Dr. Atul Chauhan Chancellor Amity University Uttar Pradesh Patron Prof. Balvinder Shukla Vice Chancellor Amity University Uttar Pradesh (AUUP) Advisor Prof (Col) R.K.Dargan Advisor, Amity School of Communication (Noida) AUUP From the Editor-in-Chief Editorial Message This issue comes at a time when socio-economic structures across the world have been impacted by COVID 19. The impact has been so far reaching that it is difficult to predict the ramifications that the pandemic will have at the global, national and local community levels.